The a2 Milk Company Limited 2018 Annual Report
A transformative year Contents The a2 Milk Company, FY18 highlights 2 helping people enjoy About us 4 Our Chair 15 a better life. Our CEO 16 Year in review 18 Social and environmental responsibility 28 Corporate governance 38 Remuneration 58 Financial statements 64 Other information 106
The a2 Milk Company | 1 2018 Annual Report Introduction FY18
infant nutrition brand in highlights Australia at 32% share No.1 and 5.1% share in China
brand for Australian No.1 millennials $923m Revenue 68% value share of Australian fresh milk across all 9.8% key supermarkets
store distribution $ 10k in China 283m EBITDA 101%
store distribution 6k coast to coast in USA
unique visitors to 2.5m our websites 27c Basic earnings per share 113%
of revenue invested in 8.5% marketing, R&D and IP
2 | The a2 Milk Company The a2 Milk Company | 3 2018 Annual Report About us
About us
We are passionate about helping people enjoy a better life by providing premium branded dairy-based nutritional products that only contain the all natural A2 protein type.
The a2 Milk Company | 5 2018 Annual Report About us
The A2 protein difference1 Our purpose • Conventional cows’ milk contains two main types of beta casein protein, Helping people enjoy A2 protein and A1 protein – our Our strategic priorities branded milk is different from conventional cows’ milk because a better life it is A1 protein free. It is comparable to conventional cows’ milk in other respects Originally all Our vision cows produced • Our branded milk is naturally occurring milk containing and not a product of genetic only A2 protein To be the innovative engineering or technological processes Branded dairy nutritional • We work closely with farmers to select and smart choice for product portfolio and certify cows that naturally produce • Across a continuum from the purity A1 protein free milk. These identified dairy nutrition of fresh a2 Milk™ to customised cows are segregated into their own A1 protein free products herds and milked separately. The milk from these herds is kept separate and Genetic variation has resulted Our ambition • Targeting the whole family from isolated throughout the supply chain. in mixed herds over time infants to adults to satisfy their Subsequent quality assurance checks growing digestive health needs are carried out to ensure the supply To be the most admired remains A1 protein free and commercially attractive • Many consumers and healthcare professionals report that certain people dairy-based nutritional who experience challenges drinking conventional cows’ milk may experience benefits when they switch company globally to our branded milk Investing in attractive • Scientific research has demonstrated markets a structural difference between the • Asia Pacific focus A1 and A2 protein types and the way (ANZ, China, Other Asia) in which the digestive system breaks • USA them down • UK • We continue to support further research in a number of markets into • New market opportunities understanding the potential benefits of consuming A1 protein free dairy-based products
Deepening our proprietary know-how and A2 protein expertise • Integrated intellectual property portfolio • Leading operational and Typical cow herds Our branded milk is sourced compliance capability produce conventional from herds producing milk milk containing a mix of containing only the • Investing in relevant scientific research A1 and A2 protein A2 protein and no A1 • Differentiated brand development
1 Throughout this document A1 and A2 protein refers to A1 and A2 beta casein protein type
6 | The a2 Milk Company The a2 Milk Company | 7 2018 Annual Report About us Macro-consumer trends
Our Company is well positioned to take advantage of these significant consumer trends
Growing consumer Food safety, Growing middle demand for health naturalness and class in Asia and wellness provenance products
• “Demand for food that is fresh, tasty and • Growing interest in understanding • Greater market access and an emerging healthy is now the single biggest consumer country of origin, source of products, middle class with rising consumer wealth trend in food.” CSIRO1 high quality ingredients, and seeking • A billion more Asians will join the middle 5 • Growing awareness of the link between greater transparency and more traceable class over the next 10 years food and overall health supply chain • By 2030 the region will consume more 5 • Growing understanding of the benefits • Consumers demanding all-natural than half of the world’s food of digestive health2 ingredients and products where possible • 600 million additional people will live 5 • Increased demand for protein3 • Strong quality, safety and trust of products in the region’s cities from Australia and New Zealand • Continued growth in powdered nutrition • Asia stands to deliver nearly two thirds • More than one in three Chinese consumers of global growth to 20305 product segments3 buying imported products online have • Shift from a product commodity focus 4 bought Australian or New Zealand brands to a desire for higher quality, value- added, safe and nutritious foods • Almost half of Chinese consumers say 1. CSIRO, The Future of Food, August 2017 they are willing to trade up to purchase 2. Euromonitor International, A Bloated Market: Trends and Developments premium products6 in Digestive Remedies, February 2014 3. Euromonitor International, Passport Database, 2018 4. Mintel, A world of opportunities for Australia and New Zealand among Chinese consumers, March 2017 5. Australian Government Foreign Policy White Paper, 2017 6. Nielsen, Breaking Borders, October 2017
8 | The a2 Milk Company The a2 Milk Company | 9 2018 Annual Report About us How we are unique A2 Focussed As the only company protein Single-minded focus investment in brand, globally that has IP and growth exclusively and successfully created an A1 protein free business, we will actively leverage and defend our first mover advantage and our unique business model
Unique, modern Capital-smart and premium brand approach
Australia and Innovative and New Zealand sourcing agile approach for Asia Pacific
10 | The a2 Milk Company The a2 Milk Company | 11 2018 Annual Report About us Our markets
China & other Asia Segment revenue $ 1 233.6m+163% 2 $81.3m EBITDA 148%
US UK
United States & United Kingdom Segment revenue Australia New Zealand $ Australia & New Zealand 32.4m +54% Segment revenue -$27.6m EBITDA 23.0% $656.6m +49% $262.2m EBITDA 69%
All figures are in NZ$ (New Zealand dollars) 1 New UK carton in market from September FY19 2 UK export sales only
12 | The a2 Milk Company The a2 Milk Company | 13 2018 Annual Report About us Our Chair
Dear Shareholder, I am delighted to present to you another year of outstanding achievement by your Company, in what was undoubtedly a transformative period.
Establishing broader In delivering its FY18 result, the Company leadership has achieved compound annual growth across a three-year period of 81% in revenue and 349% in EBITDA – an impressive result that reflects the strength of our brand, a highly focussed and ‘18 disciplined growth strategy, and the These three dynamics not only create a understanding of operating in a disruptive Global branded talent and commitment of our people. stronger base for our business but, also environment. Jayne is no stranger to high Multi-product dairy nutrition The Company’s strong financial more and bigger opportunities for growth growth businesses. She has hit the ground geographic diversity leaders making performance has enabled us to progress in the future which will sustain and running and is well positioned to continue a difference to our objective of building a global dairy deliver the Company’s long-term the momentum of our business into people’s lives nutrition company, centred on a unique strategic objectives. fiscal 2019. through further Branded domestic and compelling brand proposition. We The year also marks the retirement of The Company’s robust financial position market expansion, fresh milk focus intend to continue strengthening our Geoffrey Babidge as Managing Director and unique proposition mean it is well ‘12- innovation and position as the pioneers and leaders of and CEO. Geoff presided over the placed for continued growth. The Board smart partnerships the A1 protein free category. Company’s achievement of another stellar is acutely aware of its responsibility as Not only are we larger and more financially financial result for the year ended 30 June stewards of the Company’s capital and robust, we are now also in a significantly 2018. Geoff’s leadership was a critical part continues to consider its appropriate use, ‘07- ‘17 enhanced strategic position. I would like of the Company’s success over his 11-year including a review of opportunities to Shift from dairy to highlight three transformative changes association with the business. Geoff is invest in blending and canning capability IP Creators focus to broader to your Company: extremely proud of the culture he leaves as part of our longer-term planning. nutritional product behind – entrepreneurial, highly • We have proved that our proposition Our Year in Review provides a portfolio with the commercial, prepared to think outside the ‘12 has real international potential across comprehensive overview of the emergence of square, consumer focussed, and driven by Shift from licensing multiple geographies and products. We operational and financial performance significant infant a strong set of values. It is a strong legacy to branded are building a genuine international for the year. A further update on our ‘00- formula business and one that positions the Company well operating business brand and its growing strength is performance will be provided at the and broader global for the future. model with regional impressive. Annual Meeting, in November 2018. market footprint business structure I wish to acknowledge his contribution • Physical distribution has reached scale On behalf of the Board, I would like to and Australia focus and thank him on behalf of all in both China and the US, supporting thank our management and staff across ‘07 shareholders for his leadership, vision the planned increased investment in Emerging beta casein all regions for their continued hard work brand building in these critical markets. and commitment. science, IP development and dedication to the Company during and licensing model • The depth of our partnership model I also wish to welcome Geoff’s successor, the year and the outstanding results they approach has been underscored with the Jayne Hrdlicka, who is now fully have achieved. combination of our enhanced established in her role. Jayne is an agreement with and shareholding in outstanding senior executive with Synlait, the announcement of our strengths highly relevant to this dynamic multi-faceted agreement with Fonterra and transformative period for the FY07 FY12 FY17 FY18 and, importantly, the renewal of Company. These include her extensive Revenue our import services agreement with experience in strategy formulation and David Hearn NZ$ China State Farm. execution, consumer-centricity and $7.6m $62.5m $550m $923m innovation and, importantly, an Chair 21 August 2018
14 | The a2 Milk Company The a2 Milk Company | 15 2018 Annual Report About us Our CEO
It is an honour to be The foundations are strong. From the The fit is excellent. I have spent my The a2 Milk Company CEO. scientific underpinnings of our Company, career working with consumer driven the sophistication of our trade businesses, helping them define and relationships, our market driven approach deliver on their potential. Having worked While I have only recently become your in China and the commercial strength of across most industries and companies CEO, I feel very privileged to have had the business – we are in good shape and at every conceivable age, stage and several months before officially starting to getting stronger every day. circumstance, I am comfortable picking up leadership of The a2 Milk Company at this get my head around the business and The potential is significant. moment in time. We are a high growth, prepare for all that is ahead. To help you The a2 Milk Company team has achieved high potential, fundamentally get to know me I thought I would share a lot in recent years. This success is a entrepreneurial Company that needs to with you a bit about myself and my early culmination of strong early foundations reinforce our foundations as we maintain observations of the business. in science and IP, exceptional business the drive for continued growth. The team development in Australia, and the growing Like many of you, I have a family that and I are off to a good start in doing strength of The a2 Milk Company™ significantly influences who I am. We exactly that. have been an ‘a2 Milk™ only’ household branded products in China. The potential for years. We became passionate about to continue to build on the momentum is I look forward to sharing more with you as the brand because we felt that a2 Milk™ significant. Both China and the US are big I get my feet more firmly planted. We have was healthier and higher quality and consumer markets where the underlying only begun to scratch the surface of our therefore better milk for our kids. I am focus on health and wellness and the potential as a Company and as a team. proud to now have the opportunity to increasing consciousness about food Thank you for your ongoing support of help the company continue to deliver on security and provenance play to our hand. the Company, I look forward to meeting its significant potential. No doubt we have a lot of hard work many of you in the coming months. ahead, but the Company and our people As I have learned more about our are very capable of continuing to remain Company, its people and the opportunities agile, react quickly and punch above ahead, I am reminded of the reasons our weight. I chose to join the Company. This is a company built on great values. From our early days in scientific discovery From our early days in scientific discovery to the commitment of all employees today, Warm regards, to the commitment of all employees today, there is a real pioneering ethos at the heart Jayne there is a real pioneering ethos at the heart of the Company, genuinely looking to make the world a better place by making people of the Company, genuinely looking to make feel better. A spirit of integrity is part of the Company’s history and guides the decisions the world a better place by making people we make today. feel better. A spirit of integrity is part of the Company’s history and guides the decisions we make today.
16 | The a2 Milk Company The a2 Milk Company | 17 2018 Annual Report Year in review
Year in review
The a2 Milk Company | 19 2018 Annual Report Year in review
FY18 has been a transformative year for the Company. Outstanding financial The a2 Milk Company™ brand and our approach is working across multiple products in multiple markets. We continued performance and to learn how to communicate our brand proposition effectively and increased our investment to apply it to new regions and strong progress on product innovation. Our scale in market in both China and the US is now substantial and creating real momentum of its own. We delivery of strategy have also significantly strengthened our strategic partnerships with an enhanced supply agreement with Synlait, and a new comprehensive partnership with Fonterra, which is expected to support further access to new markets and product capabilities.
Summary of financial The Company advanced its growth Strong balance sheet position strategy through multiple initiatives – performance launching three new products The cash position continued to improve (a2 Platinum® Stage 4 milk powder, along with revenue, earnings and working ® capital efficiencies. Net operating cash The Company delivered another very a2 Platinum pregnancy formula and ā flow was $231.1 million, compared with * strong financial performance, with a2 Milk™ powder blended with M nuka Total revenue of EBITDA of EBITDA to sales margin of honey); entering new markets in South $99.9 million in the previous year. Cash substantial improvements in revenue, on hand at the end of the year was earnings and cash generation. East Asia; and establishing a strategic relationship with Fonterra Co-operative $340.5 million, compared with $922.7m $283.0m 30.7% Increased investment in brand and $121.0 million for the pcp. an increase of 68% over the up 101% on pcp up from 25.7% on pcp market development resulted in rapid Group Limited and an exclusive distribution agreement with Yuhan prior corresponding period (pcp) growth of infant formula and the Working capital benefited from improved expansion of the liquid milk business Corporation for the South Korea market. terms with a number of customers. This in each of the Company’s was partially offset by a planned increase established markets. Margin improvement and in infant formula inventory of $35.7 million investment to deliver growth as the Company built progressively to Continued impressive sales more sustainable levels during the year. Net profit ftera tax of Basic earnings per share (EPS) of Operating cash flow of Gross margin percentage benefited from growth and trajectory the increased proportion of infant formula Enhanced strategic supply sales, currency movements and favourable Sales of a2 Platinum® infant formula again partnerships $195.7m 27.0 cents $231.1m grew substantially in Australia and China, net selling prices. up 116% on pcp up from 12.7 cents on pcp up 131% on pcp with continued growth in market share. Investment in brand building and The Company’s supply base was enhanced a2 Platinum® sales revenue was marketing grew by $31.6 million to by the extension of the comprehensive $724.2 million, an increase of 84% on $73.6 million, with increases across all manufacturing and supply agreement for the previous year. Investment continued in markets. Due to the timing of key infant formula with Synlait Milk Limited building brand awareness and consumer marketing programs in China and USA, (Synlait) and the establishment of a new Substantial distribution engagement, expanding distribution in this investment was more heavily weighted comprehensive strategic relationship ** growth with circa priority channels and adapting to new to the second half. with Fonterra. 5.1% 8.5% regulatory requirements in China. share of infant nutrition in of revenue invested in SG&A spend increased broadly in line China and 32% in Australia marketing, IP and R&D In Australia, a2 Milk™ branded fresh milk with underlying revenue, reflecting a 16,000 value share grew strongly from 9.3% to stores across China and USA commitment to support continued 9.8% by year end1. The United States growth. Corporate costs rose by business continued to grow sales velocities $8.3 million, reflecting investment in in key accounts, alongside a distribution people and associated costs to support footprint which increased to 6,000 stores, global growth opportunities. following expansion into the Northeast and in the natural channel. In the United Kingdom, improvement in rates of sale and expanding distribution brought gains in revenue.
* Earnings before interest, tax, depreciation and amortisation (EBITDA) is a non GAAP measure. However, the Company believes that it assists in providing investors with a comprehensive understanding of the underlying performance of the business. A reconciliation of EBITDA to net profit after tax is shown on page 115. 1 Aztec Australian Grocery Weighted Scan, ** Kantar Infant Formula market tracking of Tier 1 and Key A cities for 12 months ending 30/06/18 by value (Kantar track a substantial proportion of the total market) 12 months ending 30/06/18 versus pcp
20 | The a2 Milk Company The a2 Milk Company | 21 2018 Annual Report Year in review
Strategic progress Brand, intellectual property and Strategic partnerships Consistent with the Company’s desire to New products and markets Arrangements were also put in place for research & development deepen relationships with its key partners, four new markets: With the Australian and China With a view to enhancing our supply chain Three new products were launched during the Company announced on 3 August • Hong Kong – Launch of a2 Platinum® businesses delivering strong earnings, The Company has continued its investment and broader international market the year: 2018 an additional investment of Stages 1, 2 and 3 in September 2017 an expanded US distribution footprint in improving brand equity via enhanced development the Company announced the $162.3 million in Synlait Milk shares, • a2 Platinum® Stage 4 junior milk drink, and the growing strength of our marketing campaigns in its key markets of formation of a comprehensive strategic bringing the total shareholding in Synlait to support the nutritional needs of • Singapore – a2 Milk™ branded brand, the Company continues to be Australia, China and the US, R&D and relationship with Fonterra. The initial scope to approximately 17.4%. This investment children three years and over – fresh milk was launched in August 2017 well positioned to execute its strategy further development of intellectual of the relationship incorporates: is intended to provide further stability over launched in August 2017 in Australia • Vietnam – A small test market for for further growth. property. The Company’s investment in • an exclusive nutritional powder Synlait’s capital position and ownership and China. The product has performed a2 Milk™ branded whole milk powder marketing and R&D increased by agreement under which Fonterra will and reflects the Company’s commitment above plan • South Korea – An exclusive sales and The growth strategy has three priorities: $32.3 million and a further $2.2 million manufacture A1 protein free products to supporting key strategic partners. The • a2 Platinum® Premium pregnancy distribution agreement was completed • Building a branded portfolio of was capitalised for patents and in Australia for certain priority markets Company has no plans to further increase formula, to support mothers’ with Yuhan Corporation in April 2018 dairy-based nutritional products based trade marks. in South East Asia and the Middle East its shareholding in Synlait. nutritional needs pre-pregnancy, during on the A1 protein free proposition The focus on growth initiatives in targeted Increasing investment in trade marks • an exclusive licence to Fonterra for the pregnancy and while breastfeeding – The Company continues to take steps to emerging markets will continue, building • Investing in attractive markets where included a rollout of a new unifying brand production, distribution, sale and minimise the risk of product substitution launched in May 2018 in Australia we believe we can build competitive on the Company’s established strategic trade mark that has been applied across all marketing of a2 Milk™ branded liquid and counterfeit, particularly for infant • Premium a2 Milk™ powder blended brand strength partnerships. products and markets. Our brand assets milk in New Zealand (commenced from formula in China. This includes improved with Mānuka honey brings together • Deepening our proprietary know-how will continue to evolve as the trade mark July 2018) security technology and advances in two naturally beneficial products to and A2 protein expertise portfolio broadens over time. • the opportunity to leverage Fonterra’s quality and authenticity proof points. create a great tasting nutritious milk During the financial year, the Company The first signs of competition from a During FY18 a clinical trial conducted in sales and distribution capabilities in the drink that can be enjoyed cold or warm introduced a unique QR-verification major international company in the A1 China involving 600 adults with self priority markets – launched in June 2018 in Australia, system allowing verification of the protein free category appeared in March reported lactose intolerance found • joint evaluation of opportunities to sell New Zealand and through cross border authenticity of our products. The system 2018. There has been no apparent impact consumption of milk containing the certain Company branded dairy e-commerce channels in China has now been implemented across the on our sales momentum as a consequence A2 protein reduced acute gastrointestinal products, such as butter and cheese, total a2 Platinum® product range. Product Following the year end, a2 Milk™ branded of this launch. The Company remains symptoms. The study was consistent with in Australia, New Zealand and China quality and security will remain an ongoing fresh milk was launched in New Zealand confident that competition will ultimately a previous pilot study published in 2016. • Additional A1 protein free milk pools area of focus and investment by under Fonterra’s Anchor™ brand – the expand the category over time. The A pilot study carried out under the New to be developed by Fonterra and the Company. first meaningful in-market joint activity combination of our strong and Zealand Government High Value Nutrition the Company. between Fonterra and the Company. contemporary brand, deep know-how programme is now complete and being As recently reported, arrangements with a2 Milk™ powder blended with Mānuka The Company increased its resource and intellectual property, agile and submitted for publication. Further, a China State Farm, the Company’s exclusive honey is packed by Fonterra and is the capability in key innovation, operations A clinical trial in China entrepreneurial approach; and absolute clinical study in China amongst pre-school import agent for China label infant first product launched with Fonterra’s and quality roles, which will underpin involving 600 adults focus as a Company on A1 protein free children examining digestive benefits of nutrition products into Mainland China, assistance following the announcement future expansion of nutritional products products, means our business is uniquely A1 protein free milk has been completed were extended for a further three years, with self-reported of our strategic relationship. across new and existing regions. positioned to benefit from category and submitted for publication. to December 2021. lactose intolerance expansion. The Company will actively Further steps were taken to build on the The Company continues to support The Company remains committed to its found consumption of leverage and defend the integrity of its Company’s global supply strategy with the additional science and research & approach of deploying capital efficiently milk containing only the market position. comprehensive supply agreement for development programmes to enhance and strategically to support mutually infant formula with Synlait Milk extended A2 protein reduced acute its overall brand proposition. beneficial relationships with processing in early July 2018. This provides a two-year and distribution partners, in line with its gastrointestinal symptoms extension to the minimum term, an multi-site, multi-product and geographic increase in the volume over which Synlait diversification strategy. As part of this, the already had exclusive supply rights, Company continues to assess its medium- increased committed production capacity term manufacturing strategy for nutritional and pricing terms that reflect both products, including the possible ownership companies’ commitment to an ongoing of blending and canning assets, potentially market-competitive pricing regime. in conjunction with its nutritional powder supply partners.
22 | The a2 Milk Company The a2 Milk Company | 23 2018 Annual Report Year in review
Regional performance The Company continued to invest strongly a2 Platinum® again participated United States Marketing investment continued with the United Kingdom in its brands, with the highest national successfully in key online sales events. In Love Milk Again™ advertising campaign, The US business achieved further Volume sales of a2 Milk™ branded Australia and New Zealand advertising spend in the infant formula the major ‘11/11 Singles Day’ event it was which was broadened on a national basis and fresh milk categories in the Australian the top-selling infant formula on momentum, with increased brand to support the expansion into the fresh milk increased by more than The ANZ business continued to grow market and strong editorial media Kaola.com, second on JD.com and third awareness and sales velocities, Northeast. These campaigns augment the 50% against the previous year strongly, with total revenue up 49% coverage. Both spontaneous and on T-mall. along with continued expansion ongoing active editorial media programme through gains in distribution and on pcp to $656.6 million and EBITDA prompted consumer brand awareness in its distribution footprint. and strong digital media and shopper in-store sales velocity. In the offline (bricks and mortar) segment, up 69% on pcp to $262.2 million. grew sharply in both categories and marketing programmes. distribution grew to approximately 10,000 Distribution increased to approximately However, the UK continues to be a a2 Milk™ was named the top brand of Sales of a2 Platinum® infant formula Mother & Baby Stores, compared with 6,000 stores in California, the Southeast, The Company retains a positive view of challenging market to achieve scale. choice for Australian ‘millennials’4. increased as market share grew from 26% approximately 3,800 at June 2017. The the Northeast, the Mid-Atlantic and the potential for growth in the US market As in the previous year, results include a to 32% by value2. a2 Platinum® remains the through natural retail chains, including contribution from the sale of a2 Platinum® China and Other Asia stores are supported by an in-store and the unique advantage of being the fastest growing infant formula brand by communication programme providing Sprouts Farmers Market and Whole Foods pioneer of the A1 protein free category in infant formula in the wholesale market. Market. The expansion into the Northeast, value in Australia. The Company The China and Other Asia business consumers with product and this market. With the current opportunity The Company will transition between announced in January 2018, achieved commenced a transition to updated continued to record exceptional category advice. to more quickly build distribution and suppliers of its fresh milk product early in packaging, incorporating a new global brand growth, with revenue up 163% on distribution in major retailers in the region. brand awareness on a national basis To support the very strong growth of the FY19. This is not anticipated to create any logo, for its a2 Platinum® infant formula in pcp to $233.6 million and EBITDA up comes the need to increase marketing China business, the team in China Sales velocities are increasing across the disruption to sales or stock availability. May 2018. This transition is progressing in 148% on pcp to $81.3 million. investment above previous guidance. continued to grow across each of the business in key accounts, with particular line with expectations and is expected to be Accordingly, the planned EBITDA Total market share for a2 Platinum® infant selling, marketing, supply chain and strength in the natural channel and the completed by September 2018. investment for FY19 is approximately formula in the targeted regions continued administration functions. Expanding our Northeast. US$22 million and the Company now The flexibility and strength in the to grow rapidly. Consumption market China team capability will be an ongoing a2 Milk™ is available in four variants expects to achieve positive monthly Company’s supply chain was evident in its share by value grew from 2.8% MAT focus into FY19. (including chocolate) within the specialty EBITDA within three years. This investment ability to deliver on the continuing strong (Moving Annual Total basis) at June 2017 milk segment, the fastest growing is predominantly marketing expenditure growth in demand. The Company also to 5.1% MAT, as measured by Kantar Infant Formula Regulation segment of the total milk category. associated with brand building and sales introduced an online platform to improve Worldpanel5. Given the nature of panel Synlait achieved registration of our China activation but also includes investment in access to a2 Platinum® products for data the Company believes the MAT label infant formula products (Stages 1, 2 capability in market. Australian parents. measure provides a more appropriate view and 3) with the China Food and Drug of market share trends in China. Fresh milk revenue rose by 4% and market Administration (CFDA) in September 2017. share by value increased to 9.8%3. Increased marketing and sales investment, Registration was required for the a2 Milk™ remains the only milk brand including the first television advertising for manufacture and import of such products distributed through all six key grocery a2 Platinum® Stage 3 infant formula and into China through traditional channels retailers in the Australian market. an active social media programme, beyond 1 January 2018. The registration remained the key drivers of rising brand process included formulation R&D and The milk supply arrangements between awareness. Further impetus was provided ingredient and finished product the Company, Moxey Farms and by a series of live-streaming events and by assessment. This necessitated packaging Leppington Pastoral Company were further publication of the findings from a major changes to comply with strict labelling and extended for an additional term of one year clinical trial conducted in China. branding requirements. through to 30 June 2021. The business has a flexible multi-channel The newly-registered China label Sales of a2 Milk™ branded milk powder strategy for infant formula in both China packaging was launched to the market products were significantly higher than in label and cross border e-commerce English during June 2018 and the transition to the previous year. Whole milk powder and label, to best position the brand the new pack and China brand is skim milk powder sales growth was for growth. proceeding well. complemented by the launch of Premium a2 Milk™ powder with Mānuka honey and The Company continues to monitor a2 Platinum® Premium pregnancy formula changes in China’s regulatory regime and during the year. will continue to work proactively with our partners to respond as appropriate.
2 Aztec Australian Grocery and Pharmacy Scan 4 The Urban List, Food & Drink Survey, 1 May 2017 12 months ending 30/06/18 versus pcp published in June 2017 3 Aztec Australian Grocery Weighted Scan, 5 Kantar Infant Formula market tracking of Tier 1 12 months ending 30/06/18 and Key A cities for 12 months ending 30/06/18 vs 12 months ending 30/06/17 by value (Kantar track a substantial proportion of the total market)
24 | The a2 Milk Company The a2 Milk Company | 25 2018 Annual Report Year in review
Outlook for FY19 The Company anticipates further growth in revenue particularly in respect of nutritional products in ANZ and China, and liquid milk in the United States. The focus on growth initiatives in targeted emerging markets and new product development will continue. Marketing expenditure as a percentage of sales is expected to be higher than FY18 given continued investment in the Australian market, re-phasing of 2H18 activities in China, and appropriate investment to support US market expansion. Overhead costs are also expected to be higher than FY18, primarily due to increasing headcount for China and the Corporate office to support continued growth and organisational development. Notwithstanding the higher expenditure as indicated, the Company expects the EBITDA to sales ratio for FY19 to be broadly consistent with that achieved for FY18. The Board continues to consider the appropriate use of the Company’s available capital to support further value creation for the Company’s growth strategy and supply chain development. This includes a review of opportunities to invest in blending and canning capability where appropriate as part of our longer- term nutritional products sourcing arrangements.
26 | The a2 Milk Company The a2 Milk Company | 27 2018 Annual Report Social and environmental responsibility
Social and environmental responsibility
The a2 Milk Company | 29 2018 Annual Report Social and environmental responsibility
We aim to progressively build our approach to
Several core themes run at the heart social responsibility in At The a2 Milk Company we believe we of both our success and our ongoing keeping with our unique have a responsibility to do business in a way investment in social responsibility – model – and we can and product quality and safety; ethical will do more. that best represents the interests of all our and responsible supply chain and farm management; responsible stakeholders and to protect the communications; strategic partnerships; Product quality environment and the communities in which and people and capability. and food safety We are confident that a holistic business we operate. This is consistent with who we strategy, taking into account commercial, are as an organisation, part of what has environmental, technological, regulatory With a broad consumer base and We take great care in leveraging our Additionally, we continue and social factors, plays an important a large proportion of our products significant proprietary know-how to enhance efforts to ensure made us so successful thus far and part in underpinning long-term, consumed by infants, young and quality processes to deliver consumers are purchasing sustainable business value. This is a children and pregnant women, our A1 protein free products that are True a2™ products: underscores the integrity and value of our crucial factor in how we run our business of the highest quality and are safe commitment to safety and quality and compliant with market regulations brand. As a young company we are putting and engage with our key partners and of the highest standard is at the we will increasingly be more overt and and requirements. heart of who we are as a company. more structure around what we do. public in our approach. This commitment is supported by: • A comprehensive and unique focus on A1/A2 beta casein segregation Significant and ongoing A2 and testing from farm to finished protein product investment in brand and other consumer communication • A priority focus on food safety and quality management programmes audited by accredited third party verification agencies for both proprietary and third party manufacturing sites • Long-term partnerships with high Rigorous internal testing quality third-party manufacturers regimes and quality A2 Focussed who share our focus and ambition protein Single-minded compliance programmes investment in brand, focus on social responsibility IP and growth • Relevant industry certifications: ISO 9001 (infant nutrition), SQF1 (certification of Company’s Sydney processing facility) • Ongoing monitoring and compliance with relevant regulatory QR code based tracking system requirements in the markets in printed on all infant and pregnancy Unique, modern Capital-smart which we operate nutritional products and premium approach brand • Investment in people and training to ensure capability to meet product quality & food safety standards
Independent product verification by food traceability experts Australia and Oritain to ensure in-market Innovative and product authenticity agile approach New Zealand sourcing for Asia Pacific
1 Safe Quality Food Programme (Global Food Safety Initiative)
30 | The a2 Milk Company The a2 Milk Company | 31 2018 Annual Report Social and environmental responsibility
Ethical and responsible supply chain and While the Company does not own • Animal management: We are milk sourcing or operate any farming assets, where committed to providing optimal possible we work closely with our living standards for animals involved We work in partnership with our farmers, supporting them with the in and impacted by a2 Milk™ economic, environmental and social supply, underpinned by a respect for farmers to collectively do the right aspects of farming. animal welfare, and a belief in the thing by the environment and positive impact that animal welfare Recognising the importance of waste their animals. standards can have on milk minimisation, we have established production and milk quality. Our comprehensive recycling and waste Animal Welfare programme, already management procedures at our milk implemented in Australia and the processing facility in Australia. A2 protein United States, is endorsed and Animal, farmer and validated by Validus, a third party animal welfare specialist, and environmental welfare safeguards the Five Freedoms2 for Our A1 protein free milk is sourced animal welfare adopted by the from diversified milk pools across New World Organisation for Zealand, Australia, the USA and UK. Animal Health The following principles guide our milk • Quality control practices: sourcing strategy: Our partners exhibit the same core • Proximity to processing facilities: beliefs as The a2 Milk Company The majority of our milk is sourced and are the custodians of its A1 from farms in close proximity to our protein free point of difference, processing facilities, allowing us striving for industry best practice to deliver fresher product with a and continuously improving and reduced footprint challenging the status quo. Each partner has in place processes to • Land management and ensure they meet our milk quality sustainability: Our farmers work specifications through a number of platforms to protect and sustain the land for • Paying a premium: The Company future farming. In Australia, for pays a premium price to its farmers example, we have commenced a for A1 protein free milk over the programme to assist our farmers’ market price for raw milk in the efforts. During FY18 we began markets in which we operate3. This contributing to Landcare Australia premium rewards farmers for the funding grants for projects that will additional efforts undertaken to help them enhance the supply milk The a2 Milk Company sustainability of their operations. way, and makes the ethical Landcare is the largest production of our A1 protein free environmental management milk an attractive economic movement in Australia, supporting proposition for our farmers community owned and driven initiatives that promote sustainable approaches to land management. The funding will help those farmers undertake projects focussed on a variety of initiatives, such as increased use of solar power, implementation of technology 2 The Five Freedoms outline five aspects to reduce energy consumption, of animal welfare under human control revegetation to reduce soil erosion and have been adopted by the World and improve water quality, and Organisation for Animal Health Gray family farm, recycling of waste water 3 Does not include milk sourced by New South Wales, licensees Australia
32 | The a2 Milk Company The a2 Milk Company | 33 2018 Annual Report Social and environmental responsibility
Responsible consumer marketing and Sustainable healthcare Partnerships education We work in close partnership Working with strategic partners with all key suppliers to throughout our supply chain is a core part The Company supports ensure we share the same of our business model. We are working to ensure our partners all feel like they are quality, environmental and breastfeeding as the primary part of The a2 Milk Company family. Both form of infant nutrition. We have community values. Synlait and Fonterra are great examples of Synlait Milk Limited developed a premium high this and with each we are on a journey quality range of infant nutrition working to do more together in delivering As the Company’s infant and pregnancy products to provide parents an for our key stakeholders in a socially nutrition manufacturer for the New A2 alternative when breastfeeding protein responsible way. Zealand, Australian and Chinese markets, is not an option. In line with and with approximately 70 contracted farms, Synlait supports a significant market regulations and the proportion of the Company’s operations. World Health Organisation’s International Code of Marketing Synlait’s business model supports Marketing of Infant Formulas Infant Nutrition Council and Breast Milk Substitutes the achievement of economic, environmental and social outcomes. 3 (MAIF Agreement) The Company is a member of the (WHO Code ), we refrain from It has committed to reducing its We are a signatory to the Marketing Australia and New Zealand Infant promoting any products environmental impact significantly over in Australia of Infant Formula: Nutrition Council, which represents the Fonterra Co-operative Group targeting 0-12 months of age the next 10 years by targeting key areas of Manufacturer and Importers major manufacturers and marketers of Limited its value chain. Commitments include: across all our markets. infant formula in Australia and Agreement (MAIF agreement). It gives During the year, we announced the New Zealand as well as local companies • Targeted reductions in greenhouse gas effect in Australia to the principles of formation of a comprehensive strategic producing product for export. emissions, and water consumption on We also support the important the WHO Code. The MAIF agreement relationship with Fonterra, which includes The Council seeks to improve infant and off farm, as well as reduced nutritional needs of women seeks to contribute to the provision of the manufacture and supply of nutritional nutrition by supporting public health nitrogen loss on farms, by 2028 during their pregnancy and safe and adequate nutrition for infants products, a licensing agreement for goals for the protection and promotion whilst breastfeeding by by protecting and promoting the a2 Milk™ branded fresh milk in New • Boosting support for Synlait’s best of breastfeeding and good nutrition for benefits of breastfeeding, whilst Zealand, the development of practice dairy farming programme, providing a2 Milk™ fresh milk infants. All members abide by a Code of ensuring the appropriate marketing A1 protein free milk pools in New Zealand Lead With Pride™, via increased and milk powders and more Conduct including the MAIF Agreement and distribution of breast milk and Australia, and a number of other premium payments for participating recently a2 Platinum® pregnancy and The Infant Nutrition Council Code substitutes such as infant formula. product and market opportunities. farms; and and breastfeeding formula. of Marketing of Infant Formula in New Zealand (INC Code of Practice). Fonterra believes that ‘strong healthy • Becoming a certified B Corporation and local environments and communities are adopting several of the United Nation’s Healthcare professional the foundation for sustainable, profitable Sustainable Development Goals 4 A2 education dairy farming’ . In its 2017 Sustainability • Never building another coal boiler and protein Report, Fonterra has committed to addressing existing coal infrastructure We provide health care professionals medium-term targets and long-term over time as well as commissioning with materials and tailored programmes contributions aligned to the United Australasia’s first large-scale electrode across all our key markets to enhance Nations Sustainable Development Goals. boiler in early 2019 their knowledge and understanding of This report is aligned to the Global Access Synlait’s sustainability the differences in A1 and A2 beta casein Reporting Initiative (GRI) Standards – an commitments: www.synlait.com science and overall health and internationally recognised framework for nutrition education. sustainability reporting. Access Fonterra’s 2017 Sustainability Report: https://www.fonterra.com/ sustainabilityreport
3 World Health Organization (1981) International Code of Marketing 4 Fonterra Sustainability Report 2017, Page of Breast-milk Substitutes, Geneva 1 (https://view.publitas.com/fonterra/ (WHO Code) sustainability-report-2017/page/2-3)
34 | The a2 Milk Company The a2 Milk Company | 35 2018 Annual Report Social and environmental responsibility
Our people As at 30 June 2018 Female Female Male Male (%) (%) Creating a diverse, skilled and erita e ender Directors1 1 17 5 83 innovative workplace Senior Executives 2 1 10 9 90 It is no coincidence that underpinning the Managers 18 49 19 51 Company’s financial results is an extremely Staff 79 62 48 38 vibrant, agile, skilled and engaged workforce. Our Total 99 55 81 45 team is diverse across gender, culture, knowledge : ian as and experience, reflecting the markets in which al tr we operate. The Company’s workforce is s n: As at 30 June 2017 u : sia continuing to evolve and we are increasing our A as A ic Female Female Male Male er capability and diversity along the way. n: n: (%) (%) m ea ter A p s F o Ea e ur e M m 1 The Company believes diversity of thought is a E dl a Directors 1 17 5 83 le a id : le big part of our history and we will work to ensure M : 2 Senior Executives 1 10 9 90 & that we never lose sight of the importance of n a challenging convention. ic Managers 15 50 15 50 fr A Staff 68 63 40 37 Diversity Total 85 55 69 45
The Company’s business policies, practices and : 0 5 behaviours promote diversity and equal - 0 opportunity and create an environment where 3