(CtW) 3G Mobile

3G in -Pacific - mobile opportunities and lifestyles by Jing Wang, Senior Vice President of QUALCOMM and Chairman of Qualcomm Asia Pacific

The Asia-Pacific region is rapidly adopting the use of 3G mobile technologies. Asia has also become a true world leader in high-end manufacturing, design operations and R&D. , for one, is now a major player in 3G innovations and development of the wireless industry. Mobile technology is also internally changing lifestyles in the region, where not only the number of users is increasing but also the number of applications and innovations developed specifically by and for the mobile culture.

Jing Wang is the Senior Vice President of QUALCOMM and Chairman of QUALCOMM Asia Pacific. Jing Wang also serves as a direc- tor on the boards of both QUALCOMM Wireless Communication Technologies (China) Ltd and QUALCOMM Wireless Semi-Conductor Technologies Ltd. He is Vice Chairman of the Board of Directors of Unicom BREW Technologies Ltd, a joint venture between China Unicom and QUALCOMM. In addition, Jing Wang is a member of the President’s Asia Task Force of San Diego State University and the Overseas Experts Advisory Committee of the Chinese State Council. In 2005, major media in mainland China and Hong Kong elected Jing Wang one of the ‘Ten Most Valuable CEOs’ in China.

Jing Wang received his Bachelor’s Degree from Anhui University, his LL.M from the People’s University of China, Department of Law, and an LL.M from the University of Virginia School of Law.

The 21st Century began with a rush into cy- “China is becoming a major of people from vastly different geographies berspace and wireless communications for player in 3G innovations and and cultures. millions around the globe - a world that, due to the various forces of globalization, was com- development of the wireless The evolution of mobile technology, paired municating at an extraordinarily accelerating industry.” with China’s unparalleled scale of mobile speed. As continue into 3G technologies and phone adoption, is essentially China’s secret beyond, at this rapid pace - connecting and in- number of applications and innovations devel- weapon to bridge the digital divide, raise per- creasing communication among the peoples of oped specifically by and for this market. sonal and enterprise productivity and com- the world - one of the challenges that we face petitiveness to world-class levels, and enhance as we move into a new wireless lifestyle is to Asia’s leadership in high-end manufacturing, the nation’s social cohesion. But this socially create innovative technologies that enhance design operations and R&D is growing. China transformative innovation is not just unique to equal opportunities for all. is becoming a major player in 3G innovations China. I strongly believe that the deployment and development of the wireless industry. Ma- of 3G services around the world will allow de- We can think of this as building a universal and jor companies, such as ZTE and Huawei and veloping economies to move rapidly into the sustainable community through accessibility others throughout Asia and are expand- advanced digital wireless age, joining other of technology, as well as creating applications ing into new markets around the globe. forward-looking countries around the world that not only respond to the world that we are in empowering local communities to enhance living in today but also to the wireless world Innovation their competitiveness and bring prosperity to that we will create tomorrow. When I look at its people. which region will play an increasingly crucial New technology is driving the transformation role to meet this challenge, I look to Asia. of the telecommunications sector. More than just offering new ways to communicate, the “The wireless industry is The world of wireless in Asia Pacific is mov- wireless industry is creating new systems of driving innovation in our ing quickly, according to latest statistics on communication and causing social transforma- lives - creating a true wire- mobile subscribers and netizens from India tion by expanding beyond traditional industry less lifestyle.” and China. These numbers are just part of the partnerships and consumer-provider relation- transformation, however. Cultural and techno- ships. The wireless industry is driving innova- logical trends created in the region can be even tion in our lives - creating a true wireless life- more important. Wireless lifestyle is increas- style. This is clearly seen in China, where SMS Asia-Pacific offers prime opportunities as its ing not only the number of users but also the and new applications have connected millions geography, existing infrastructure and socio-

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“Wireless technologies in Asia are changing lives at an unprecedented rate by enabling mobile technology to bring tangible change and benefits to the people across the region, even in the most remote areas, in terms of opportunity and economic development.” economic factors will accelerate the adoption five high schools in Way Kanan, a rural area services. Greater collaboration on 3G amongst of new technologies at a faster rate than other with minimal telecommunications infrastruc- operators, handset and content developers, markets. Major wireless equipment manufac- ture, were equipped with a computer lab and chipset manufacturers and players in other turers and operators in the region are increas- provided with 3G CDMA broadband Internet fields, such as broadcast, has offered consum- ingly successful at managing and benefiting access to augment IT skills and enhance edu- ers compelling, differentiated, cost-effective from convergence, their own competitive ad- cational opportunities for the youth in the area. applications and devices. vantages causing the region to continue to see Cellular kiosks are also being placed in each tremendous growth and to lead 3G wireless of Way Kanan’s 59 villages to provide tele- Asia, with its savvy consumers and increas- developments. Wireless technologies in Asia communications access to citizens and hand- ing appetite for multimedia devices and ser- are changing lives at an unprecedented rate by sets will be supplied to each village chief to vices, will continue to be a key market and enabling mobile technology to bring tangible improve governance. driving force for 3G services. At present, 3G change and benefits to the people across the networks have much more capacity for data region, even in the most remote areas, in terms These countries represent dynamic markets services, such as content-rich multimedia, and of opportunity and economic development. throughout Asia with large digital divide chal- the mobile phone is becoming an increasingly lenges that are being met at an unprecedented powerful and necessary device in a region QUALCOMM’s Wireless Reach™ initiative, rate. In remote areas that have a low population where wireless, computing, entertainment and in cooperation with the ITU’s Connect the density and often limited purchasing power, consumer electronics are converging. Conver- World initiative, has demonstrated how adapt- affordable telephony, high-speed Internet and gence of telecoms, computing and broadcast- ing wireless solutions can create real benefits multimedia access have enabled rural opera- ing will further break down the traditional cor- in some of the most underserved areas. These tors to deliver, and their subscribers to enjoy, relation between services and networks. projects, through partnerships with govern- the same opportunities and access to wireless ment and non-government organizations, connectivity that has been offered in major ur- Given the adoption of 3G in China and other universities, development agencies and the ban centres such as Tokyo and Seoul. Asian countries, 3G market demand will help private sector, are ensuring that technology is operators to increase substantially non-voice provided to those who require it the most. revenues. Recently, SK Telecom announced “There is a bright 3G future impressive ARPU growth rates as a result of These projects aim to empower underserved for developing Asian econo- non-voice revenues focused on services, in- communities, enhance their competitive- mies. The convergence of cluding video downloads, streaming video, ness, governance and efficiency in the areas technologies and the increas- music and broadband data access with EV-DO of education, healthcare, disaster relief and cards. VoIP and alternative broadband net- public safety through the use of 3G CDMA ing demand for sophisticated works also offer an additional opportunity to technology. In , QUALCOMM has devices will only further drive drive 3G services. collaborated to equip community technology the wireless industry.” and learning centres in Vietnam’s 64 prov- What’s next? inces with computers, software, training and Internet connectivity via 3G CDMA technol- A 3G future The transition from 2G to 3G makes conver- ogy. Greater access to wireless technology gence possible; convergence will grow as in- will increase IT skills and aid in education, There is a bright 3G future for developing creasingly sophisticated wireless technologies ultimately improving the socio-economic op- Asian economies. The convergence of tech- are deployed. The idea of accessing a single portunities for participants. In China, we have nologies and the increasing demand for so- homogeneous network has been supplanted by recently contributed CDMA2000 handsets to phisticated devices will only further drive the the notion that, in a heterogeneous world, the microfinance-supported workers and loan re- wireless industry. Countries in the Asia-Pacif- device will simultaneously link with multiple cipients, in an effort to bring the benefits of ic region are well positioned to harness such networks and protocols. In tomorrow’s mar- mobile communications to underserved citi- growth, and continue to drive innovation in kets, we will stop talking about voice and data zens in these rural areas. These CDMA2000 the development of 3G. because, by the end of this decade, we will handsets will not only support wealth creation see that voice is data and data is much more in the countryside by boosting the efficiency So far, 3G has achieved tremendous success than we imagined when wireless moved to IP- of microfinance organizations, but will in- and development globally. As of August 31, based communications. crease access to valuable information and im- 2006, commercial 3G networks are providing prove security for its recipients. In , service to more than 385 million 3G CDMA As Asia continues to drive some of the most subscribers globally (source: 3gtoday.com). advanced media and data applications, and the “The transition from 2G to With 3G, voice and data traffic have increased call for greater mobility and support of new 3G makes convergence pos- significantly, leading to greater demand for mobile lifestyles increases, Asia will be at the sible; convergence will grow more bandwidth-intensive, high-speed multi- forefront of next-generation network adop- media applications and services. Operators are tion. n as increasingly sophisticated looking for new methods to expand capacity wireless technologies are and improve the performance of existing net- deployed.” works to provide advanced, multimedia and IP

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