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Corporate Social Responsibility Report 2003

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Corporate Social Responsibility Report 2003 Corporate Social Responsibility Report 2003 Scope of this Report This Report describes WPP’s CSR activities worldwide Contents and updates our first CSR Review published in 2003. Data relates to the calendar year 2003 unless otherwise indicated. The information has been collected through an internal survey of all our businesses. We believe About WPP 1 the survey provides a good indication of the scale Corporate governance 1 of activity within the Group and we are working Our companies and associates 2 to improve the accuracy of future surveys. Information has not been independently audited. Introduction Sir Martin Sorrell 4 WPP CSR goals 5 Reality bites Jeremy Bullmore 6 How we manage corporate social responsibility 8 Management approach 8 Tracking performance 9 Engaging with others 9 Code of Business Conduct 10 CSR Policy 11 Marketing ethics Howard Paster 12 The impact of our work 14 Marketing standards 14 Consumer privacy 15 Social marketing 16 Cause-related marketing 16 WPP as an employer 17 Looking after our own backyard – Beth Axelrod 17 Development and growth 18 Remuneration and recognition 19 Communication 19 Health, safety and well-being 19 Diversity and business standards 20 WPP and the environment 22 Climate impact 22 Recycling 22 Environmental campaigns 22 WPP’s supply chain 23 WPP in society 24 Pro bono work 24 Donations to charity 25 Employee volunteering 26 Our work 27 Contact points inside back cover fc2 WPP CSR Review About Corporate About WPP WPP governance WPP is one of the world’s largest communications WPP’s Board of directors is accountable to share services groups, made up of leading companies in: owners for good corporate governance and is committed to achieve compliance with the ■ Advertising principles of corporate governance set out in ■ Media investment management the Combined Code in the Listing Rules of the ■ Information, insight & consultancy Financial Services Authority. ■ Public relations & public affairs The Company complies with the US Sarbanes- ■ Branding & identity Oxley Act of 2002 and the regulations that relate ■ Healthcare communications to it, as they affect foreign registrants, and seeks ■ Direct, promotion & relationship marketing to comply with the principles of good corporate ■ Specialist communications governance and various guidelines such as those issued by the Association of British Insurers, the Collectively, the Group has 72,000* people working National Association of Pension Funds and with in 1,700 offices in 104 countries. the Hermes Principles. WPP companies provide communications WPP operates a system of internal control, services to clients worldwide including more than which is maintained and reviewed in accordance 300 of the Fortune Global 500; over one-half of with the Combined Code and the guidance in the the NASDAQ 100 and over 30 of the Fortune e-50. Turnbull Report as well as Rules 13a-14 and 15 Our companies work with over 330 clients under the Securities Exchange Act 1934 as they in three or more disciplines; more than 130 clients currently apply to the Company. in four disciplines and over 100 clients in six WPP’s business policies are set out in the or more countries. WPP Policy Book, which has been prepared for Every WPP company is a distinctive brand in the managers of all WPP operating companies. its own right; all have their own identities and own WPP’s Code of Business Conduct (see page 10) areas of expertise. That is their strength. What they sets out in detail the expectations we have of our have in common is in harnessing intelligence, talent people. All directors and senior executives from and experience to bring competitive advantage our companies are required to sign an Annual to their clients. Certificate of Compliance with the Code. WPP, the parent company, has a relatively small Further information on our corporate governance team of approximately 200 people, predominantly policies can be found in our Annual Report and based in London and New York, with support Accounts, available online at www.wppinvestor.com ■ in Hong Kong and São Paulo. WPP is a UK FTSE 100 company and is quoted on the London Stock Exchange and NASDAQ in New York. For further information about WPP, please visit our website, www.wpp.com ■ * Including associates. WPP CSR Report 2003 1 Our companies and associates 2 WPP CSR Report 2003 About WPP Advertising – Mattson Jack Group Healthcare Specialist communications www.mattsonjack.com Asatsu-DK1 CommonHealth Corporate/B2B www.asatsu-dk.co.jp – Millward Brown www.commonhealth.com www.millwardbrown.com Brouillard Bates Asia Feinstein Kean Healthcare www.brouillard.com www.batesasia.com – pFour Consultancy www.fkhealth.com www.pfour.co.uk Ogilvy Primary Contact Brandbuzz■ Healthworld Communications Group www.primary.co.uk www.brandbuzz.com – Research International www.healthworld.com www.research-int.com Custom media The Campaign Palace Ogilvy Healthcare Forward www.thecampaignpalace.com.au – Ziment www.zimentgroup.com Shire Health Group www.theforwardgroup.com Dentsu Young & Rubicam (DY&R)1,2,■ www.shirehealth.com Shine:M2 www.yandr.com Other marketing consultancies Sudler & Hennessey■ www.shinelimited.com Diamond Ad HeadlightVision www.sudler.com www.headlightvision.com Spafax www.diamond.co.kr www.spafax.com LG Ad1 OHAL www.ohal-group.com Direct, promotion & Demographic marketing www.lgad.co.kr ■ 1 relationship marketing The Bravo Group J. Walter Thompson Company Quadra Advisory www.thebravogroupyr.com www.jwt.com www.quadraadvisory.com A. Eicoff & Co www.eicoff.com The Geppetto Group Marsteller Advertising■ www.geppettogroup.com Brierley & Partners1 www.marsteller.com ■ Public relations & public affairs www.brierley.com Kang & Lee Ogilvy & Mather Worldwide BKSH■ www.kanglee.com www.ogilvy.com connect@jwt www.bksh.com www.connect.jwt.com Mendoza Dillon Red Cell Network◆ Blanc & Otus www.mendozadillon.com www.redcellnetwork.com Dialogue Marketing www.blancandotus.com www.dialmkg.com UniWorld1 Soho Square www.uniworldgroup.com Buchanan Communications Einson Freeman www.sohosq.com www.buchanan.uk.com www.einsonfreeman.com Employer branding/recruitment Y&R■ Bulletin www.yandr.com EWA JWT Specialized Communications www.bulletin.com www.ewa.ltd.uk www.jwtworks.com ■ Burson-Marsteller Good Technology▲ www.bm.com Face-to-face/event marketing Media investment management www.goodtechnology.com The Event Union 1 GroupM Chime Communications PLC The Grass Roots Group1 – MJM Creative www.chime.plc.uk – BJK&E▲ www.grg.com www.mjmcreative.com www.bjke.co.uk Clarion Communications Headcount Worldwide Field Marketing – Pro Deo www.clarioncomms.co.uk – The Digital Edge▲ www.headcount.co.uk www.prodeo.com ■ www.thedigitaledge.com Cohn & Wolfe High Co1 – facts + fiction www.cohnwolfe.com – MAXUS www.highco.fr www.factsfiction.de www.maxusglobal.com Finsbury Imaginet Pci:Live www.finsbury.com – Mediaedge:cia www.imaginet.com www.pci-live.com www.mecglobal.com Hill & Knowlton FullSIX3 www.hillandknowlton.com Foodservice – Media Insight www.fullsix.com The Food Group www.mediainsight.com Ogilvy Public Relations Worldwide KnowledgeBase Marketing■ www.thefoodgroup.com www.ogilvypr.com www.knowledgebasemarketing.com – MindShare Sports marketing www.mindshareworld.com Penn, Schoen & Berland Mando Brand Assurance www.psbsurveys.com Global Sportnet – mOne Worldwide www.mando.co.uk www.globalsportnet.com ▲ Quinn Gillespie Maxx Marketing 1 – Outrider www.quinngillespie.com MEDIApro Group www.outrider.com www.maxx-marketing.com ■ www.mediapro.es Robinson Lerer & Montgomery OgilvyOne Worldwide – Portland Outdoor www.rlmnet.com Première Group www.portlandoutdoor.com www.ogilvy.com www.premiere-group.co.uk Timmons and Company ◆ KR Media3 Red Cell Response PRISM Group Wexler & Walker Public Policy www.redcellresponse.com www.prismteam.com Associates rmg:connect Information, insight & consultancy www.wexlergroup.com www.rmgconnect.com Real estate Pace The Kantar Group RTC www.kantargroup.com www.paceadv.com Branding & identity www.rtcrm.com – Added Value Technology CB’a Savatar ■ www.added-value.com www.savatar.com Banner Corporation www.cba.tm.fr www.b1.com – BPRI syzygy1 www.bprigroup.com Enterprise IG www.enterpriseig.com www.syzygy.net Media & production services 1 – Center Partners ■ VML Clockwork Capital www.centerpartners.com Landor Associates www.clockworkcapital.com www.landor.com www.vml.com ■ – Diagnostic Research ■ Wunderman The Farm Group www.diagnostic.com The Partners www.farmpost.co.uk www.thepartners.co.uk www.wunderman.com – Fusion 5 141 Worldwide Metro Group www.fusion5.com Addison Corporate Marketing www.metrobroadcast.co.uk www.addison.co.uk www.141worldwide.com – Glendinning www.glendinning.com BDG McColl www.bdg-mccoll.com WPP Knowledge Communities – The Henley Centre The Channel www.henleycentre.com BDG workfutures www.bdgworkfutures.com [email protected] – icon brand navigation Digital Communications Group www.icon-brand-navigation.com Coley Porter Bell www.cpb.co.uk [email protected] – IMRB International The Exchange www.imrbint.com Dovetail www.dovetailfurniture.com [email protected] – Kantar Media Research The Store 1 Fitch – AGB Group www.fitchww.com [email protected] www.agbgroup.com Lambie-Nairn 1 – BMRB International www.lambie-nairn.com Associate www.bmrb.co.uk 2 Joint venture MJM Creative 3 – IBOPE Media Information1 Minority investment www.mjmcreative.com ■ Part of Young & Rubicam Brands www.ibope.com.br ▲ 1 Oakley Young A Mediaedge:cia company – Marktest www.oakley-young.co.uk ◆ Part of Red Cell Network – Mediafax Walker Group As at
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