1 Introduction

2020 was already a busy year for the Canadian Media Industry ... The biggest news of the year was the launch of even more digital video services, including direct-to-consumer streaming services from international players. These services further accelerated market pressure on Canadian providers.

On the legislative front, the Broadcasting and Telecommunications Review Panel released its report in January. It seeks to address policy governing broadcasting in .

… And then things changed dramatically ... The world began to take notice of a virus that was having devastating impacts in regions around the world. COVID-19 was declared a pandemic virus in mid-March. Authorities quickly began rolling out emergency practices and protocols. Most countries enforced strong lockdown procedures, for citizens and businesses.

Consumption of media - across all platforms - spiked in the early days of the COVID-19 lockdown, as Canadians were stuck at home consuming news and entertainment services.

Media companies around the world stepped up and acted as trusted lifelines, sharing important health and safety information with audiences, communicating key facts, and sharing rapidly changing policy measures from all levels of Government and from public health authorities. Consumers also flocked to entertainment content.

The impacts of the pandemic on some industries have been existential (e.g. travel, accommodations, restaurants); while other industries struggled to meet unprecedented demand for their services (e.g. grocery, technology, medical manufacturing). Many industries scaled back discretionary expenditures - including advertising - to focus on basic operations and the health and well being of customers, employees and the community at large.

In this context, the media industry found itself in a unique space - ever increasing demand for services coupled with declining advertising revenue to support their operating models. Streaming services got an uplift in subscriptions.

In addition, policing events in North America and around the world pushed the issue of systemic racism, especially anti-Black and anti-Indigenous racism, to the forefront. Again the media industry was called upon to act, not only to inform, but also to address its own shortcomings with respect to diversity and inclusion.

Throughout, CBC/Radio-Canada focused on its mandate, “to inform, enlighten and entertain”, and increased its efforts to reflect and represent the realities of Canadian society.

2 Table of Contents

Introduction 2

Consumption Trends during COVID-19 Digital 5

Video 7

Audio 9

Trusted News 10

Innovation 12

A Complex Media Environment Economic Uncertainty 14

Advertising ​Slump 16

Content in High Demand 18

Employing Data-driven Analytics 21

Forward Looking Legislative System 23

CBC/Radio-Canada Licence Renewals 24

Focus on Diversity and Inclusion Diversity of the Canadian Population 26

Addressing Systemic Racism 28

CBC/Radio-Canada Diversity and Inclusion 30

Resilience During COVID-19

Serving Audiences 32

Supporting the Cultural Sector 34

Promoting the Safety and Well-being of Employees 34

International Successes 36

An Employer of Choice 37

Who We Are 38

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4

Digital

In April 2020, during the first full month of the COVID-19 pandemic in Canada, News and digital platforms experienced significant increases in usage as consumers Information shifted online for work, play and connecting.1 Websites Variations

● Canadians increased their time spent online by close to 25%. ● Even with many people living and working from home, mobile devices continued to be the most used, accounting for about three-quarters of the time spent online. ● More Canadians turned to news and information websites to stay up to date on the latest COVID-19 developments.

Other industries were highly impacted by COVID-19 as people and companies pivoted to facilitate work from home, resulting in major changes to daily routines and lifestyles. This was especially the case for all home networking services as video conferencing exploded.

Other Website Categories with Significant Variations in Online Time Spent Comscore, February vs April-May2

1Comscore Media Metrix® Multi-Platform, total audience (desktop 2+, mobile 18+), variance in time spent online between February and April 2020, Canada. 2 Ibid, February vs April-May average.

5 Usage of top digital properties surged during the first months of COVID-19. CBC/Radio-Canada’s digital properties jumped to become the fourth most used destination online in Canada, just behind the foreign digital giants, Google, Microsoft and Facebook. Government of Canada sites also saw unprecedented growth, as Canadians sought information on health, economic plans, travel advisories, and wage and business subsidies.

Top 10 Digital Properties by Reach3 Unique Visitors (000)

Q1 2020 Q1 2019 % Variation Q1 2020 vs Rank Digital Properties APR-JUN 2020 APR-JUN 2019 Q1 2019

1 Google Sites 31,716 30,847 3%

2 Microsoft Sites 28,324 28,163 1%

3 Facebook 27,139 26,506 2%

4 CBC/Radio-Canada 24,122 20,944 15%

5 Bell Media 23,951 21,837 10%

6 Amazon Sites 23,155 23,281 -1%

7 Verizon Media 21,916 22,369 -2%

8 Apple Inc. 19,717 18,579 6%

9 Government of Canada 18,105 11,915 52%

10 eBay 17,961 18,825 -5%

Digital communication platforms such as Facebook Messenger and Zoom experienced significant growth throughout the spring of 2020. Just over six in ten online Canadians made online video calls during COVID-19, which is more than double what it was five years ago.4

3 Comscore Media Metrix® Multi-Platform, total audience (desktop 2+, mobile 18+), average of monthly unique visitors, Q1 2019 - Q1 2020, Canada. 4 MTM S​ neak Peek​ – Spring 2020.

6 Video

Distribution of TV Canadians turned en masse to television sources to get relevant Consumption by Genre and trustworthy information during the pandemic. In March and During COVID-19 and Pre-COVID-19 April, at the onset of the crisis in Canada, the overall time spent ) Periods (2+​ viewing news and information on television increased by 78%. All age groups contributed to this trend, including teens (12-17 years old) with time spent watching TV news grow by 63%. This increase in news consumption was more pronounced in the Francophone market (+117%), than the Anglophone market (+65%).5 Recognizing the importance of ensuring Canadians had immediate access to essential health and safety information, key media players, including CBC/Radio-Canada, collaborated to offer their 24/7 news channels at no cost to Canadians. In fact, Canadian specialty news channels represented over 60% of all the Canadian news consumption during that period (+10% over pre-COVID period).

With lockdowns in place, schools closed, and social activities on hold across the country, Canadians turned to media to pass their time. Even though some programming genres like live sports were not available, overall audiences and subscriber-on-demand (SVOD) customers increased as Canadians sought new ways to be entertained.

One quarter (25%)6 of all Canadian SVOD subscribers added an additional SVOD service during the Spring 2020, in order to access more programming.

Number of SVOD Subscriptions per Household7 Online Canadians 18+

The number of Canadians who subscribe to 3 or more SVOD services has ​grown by 58% during COVID-19.

5 Numeris TV PPM, Total Canada, 2+, Total Minutes, March 16 - April 26,2020 (COVID-19) and March 18 - April 28, 2019 (Pre-COVID-19). 6 MTM S​ neak Peek​ – Spring 2020. 7 I​ bid.

7 Families in lockdown quickly learned that TV and digital video content could facilitate children's learning from home. For kids aged 2-17 years, time spent consuming online video on desktop devices increased by 46%.8

During the initial weeks of the pandemic, with a third of the school year remaining, children and youth turned to formal education programs (+20% increase) to supplement their learning. ​Curio.ca,​ CBC/Radio-Canada’s educational platform for all grade levels from primary through post-secondary, was made available for free until June 2020 to help support families to the end of the school year.

Educational Tools Used for Homeschooling During COVID-199 Canadian Parents of Kids Aged 7-17 | %

Tools Used

Educational Videos on YouTube 26%

Educational Content on Video Streaming Services 23% (e.g. documentaries on Netflix)

Education Programming on TV 17%

Canadians with kids living at home were 63%10 more likely to have subscribed to an additional SVOD during the initial months of the COVID-19 period, in order to provide them with additional content to watch.

8 Comscore Video Metrix® Desktop, audience aged 2-17, April-May 2020 vs February 2020, Canada. 9 MTM - Spring 2020. 10 Ibid.

8 Audio

As Canadians transitioned to working from home, tuning behaviours 76% changed. Overall, radio listening decreased 17% during the initial stages of of online COVID-19. With fewer people commuting, morning and afternoon drive Canadians listen times saw the biggest impact (-25%). Talk radio stations were less to some type of impacted (-4% vs -24% for musical stations). Not surprisingly, in-home online audio12 listening increased during this period, accounting for 68% of total tuning

(+45% vs pre-COVID-19).11 31% Digital audio content was also impacted by COVID-19. As with traditional of online AM/FM radio which is heavily linked to the commute, digital audio is Canadians own a commonly enjoyed by commuters. As a result of fewer people in transit, smartspeaker13 there was a decline of 29% in podcasting usage from Fall 2019 to Spring 2020 (20%) similar to streaming audio services. Music streaming on YouTube did increase during this time, however, as did a number of video-related activities.

Usage of Online Audio During COVID-1914 Online Canadians Past Month Usage, 18+ | %

11 Numeris Radio PPM, Total Canada, 2+, Total hours per week, March 16 - April 19, 2020 vs January 27 - March 1, 2020. Note: Music and Talk radio formats as per CBC/Radio-Canada classification. 12 MTM - Fall 2019. 13 MTM - Spring 2020. 14 MTM - Fall 2019 and Spring 2020.

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Most Trusted News Source of Trusted News Updates About COVID-19 (All Platforms)17 Canadian news sources matter to Canadians. Typically, over Online Canadians 18+ | % 80% of television news consumption comes from domestic sources​.​The pandemic has however reinforced the value of CBC/RC trusted news from both traditional and digital platforms.15 ̶ 23% From breaking news, to news conferences by public health officials, provincial updates and in-depth coverage, audiences turned to trusted Canadian news sources. During this period, CTV 73% of online Canadians said that traditional media sources 15% are their most trusted sources for news.16

However, since the pandemic began in March, 26 Canadian TVA / LCN news outlets have closed, including 12 community Nouvelles newspapers. CBC/Radio-Canada strongly believes that a 9% healthy, media ecosystem is essential to democracy. It has been working with private media partners on pilot projects and other initiatives to support diverse sources of news for Global

Canadians. Recently, CBC/Radio-Canada launched ​Local News 7% Matters, ​ a nationwide directory to help Canadians find and support local media in their community. CBC/Radio-Canada continues to work with domestic news associations to expand CNN the directory. 4%*

* If we include governmental websites, provincial websites rank #5 at 5%

15 Numeris TV PPM, persons aged 2+, total TV, total Canada, broadcast year 2019-2020. 16 MTM Spring 2020. 17 MTM Spring 2020 - COVID-19 Release.

10 And this trust in traditional news sources was found in other countries. According to the ​EBU: Trust in News report, ​ television news channels are the most-used source of COVID-19 information in Europe, and the second most-trusted source after government updates.

News Sources Worldwide: The Use-Trust-Gap18

Based on the questions “Which sources are you using to keep up-to-date with news during the outbreak?” and “Which sources do you think are most trustworthy for news about coronavirus?” (Multiple answers possible)

To better protect this trust with audiences, CBC/Radio-Canada has joined the T​ rusted News initiative​ (TNI), which is a collaboration of global partners, working together to identify and mitigate the spread of disinformation. TNI members include traditional and digital news providers, technology companies, and social media platforms.

18 E​ BU: Trust in News report, 2020​.

11 Innovation COVID-19 created many challenges for the media industry; but also fostered opportunities for innovation. In some cases, existing technologies and applications were leveraged in new ways. In other cases, completely new platforms and offerings were developed and launched.

Blockbusters Released Directly to SVOD: Movies like M​ ulan​ (Disney), T​ rolls World Tour ​ (Peacock), and soon-to-be released ​The Witches​ (HBOMax), are demonstrating the possibilities for blockbusters to reach audiences directly.

New Ways of Communicating: ● 1 in 5 online Canadians used a social viewing app during COVID-19 to watch content with friends and family. Apps like Teleparty (Netflix Party) were developed during the pandemic just to fill this need. ● Zoom became the third most popular video call application (behind Facebook Messenger and Facetime) - a company that was virtually unknown before COVID-19.

Concerts Go Virtual: ​ ● Diplo performed a virtual concert for the Fortnite Party Royale in June on social media platforms like Twitch and YouTube. ● One World: Together at Home​ was a fundraiser organized by Lady Gaga to support healthcare workers. It streamed live music for eight hours on YouTube with big name artists like Celine Dion, Taylor Swift and Jennifer Lopez. ● CBC/Radio-Canada joined with other media and Canadian stars for S​ tronger Together, Tous Ensemble,​ a Canadian television benefit concert supporting those on the front lines in the fight against COVID-19 and to raise money for Food Banks Canada. ● Yoop ​eSpace ​ was developed during the pandemic by Canadian entrepreneur Benoît Fredette as the first ever virtual concert venue. It brings artists and fans together in an immersive space.

Virtual Award Shows: As the first major virtual award show, the 7​ 2nd Emmy​® ​ Awards​, was widely praised for its innovation and ingenuity.

Theatre Goes Low Tech and High Tech: ● Similar to radio dramas of the past, theatre companies created audio tracks of performances for AM/FM radio/streaming and then as podcasts (P​ layME ​ on CBC). ● The Broadway hit ​Hamilton ​ launched on Disney+ in July. ● Cirque du Soleil made their shows available online through ​CirqueConnect.​

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13 Economic Uncertainty

Real GDP Growth19 % year-over-year The COVID-19 pandemic is an unprecedented global health crisis. It has triggered an economic recession, damaging people’s health and economic well-being, here in Canada and around the world. Lockdown measures put in place to slow the spread of the virus, also affected business activity in many sectors, widened inequality, disrupted education and undermined consumer confidence.

Based on OECD estimates in September 2020, the global GDP growth rate is expected to be negative at -4.5% in 2020. Canada’s GDP growth rate is expected at -5.8%, below the average of the G20.

Devastating revenue losses in some sectors have triggered job losses and cost containment measures. For many sectors, the path to economic recovery remains highly uncertain.

Forecasts are highlighted by the light grey background.

19 OECD Economic Outlook, Interim Report September 2020, OECD Statistics and Projections (database).

14 Impact of COVID-19 lockdown on select Industries

High Negative Significant Neutral/Low Positive Impact Disruption Impact Impact

Airlines / Cruise lines Banking / Financial Services Telecommunications Drug and Pharmacy Arts and Live Entertainment Broadcast Media Real Estate Grocery / Food and Beverage Hospitality and Restaurants Film and TV Production Power and Utilities

Job losses have been significant across many industry sectors.

Airlines Arts and Live Entertainment Furloughed hundreds of thousands of Cirque du Soleil ​ temporarily laid off 4,679 employees including pilots, flight attendants, employees, or 95% of its global workforce, after baggage handlers, and other personnel. suspending 44 shows worldwide because of the Air Canada ​ alone cut its workforce by half, as pandemic. Meanwhile, D​ isney ​ plans to lay off the COVID-19 pandemic continues to wreak 28,000 employees across its parks, experiences havoc on the travel industry. and consumer products segment.

Hospitality / Restaurants Canadian Broadcasters Saw massive declines in revenue and almost Rogers​, ​Quebecor,​ ​Shaw​ and​ Telus ​ have all 70% of businesses in these sectors have temporarily reduced their workforce. S​ haw​ and reported workforce layoffs of 80% or more. Quebecor ​report a 10% reduction of staff.

Since the pandemic began in March, 26 ​Canadian news outlets ​ have closed, including 12 community newspapers.

CBC/Radio-Canada​ staff reductions have been smaller and tied to normal business operations.

Results from the ​Bank of Canada's 2020 Autumn Business Outlook survey suggest that overall business sentiment remains weak in all regions. There are indications the pace of the recovery will slow and be uneven across industries. Uncertainty is weighing heavily on investment plans and investments will remain weak over the next 12 months.

15 Advertising Slump

Media companies are feeling the effects of an advertising slump, as many businesses are shifting resources to more critical functions during the COVID-19 crisis. While "TV viewing is up [...] and radio has maintained 85% of its reach despite the loss of commuter drive time,"20 media industry revenue is down significantly across Canadian linear TV and radio.

With consumers worried about their finances and stuck at home, many companies pulled back on advertising. This prompted the industry association representing private broadcasters, the Canadian Association of Broadcasters (CAB) to file an application on behalf of its members requesting immediate relief from their regulatory obligations. In support of their application, CAB claims significant declines for March through June, with projections of 40-50% declines through August and unquantified declines through the Fall.21

Canadian “Traditional” Advertising Revenue Declines Year-Over-Year (%)​

The CAB focused on traditional television and radio advertising. Overall advertising is expected to be down in 2020 and into 2021; however, digital platforms are seeing less of an impact during this period. Digital advertising is relatively stable in 2020, with the expectation of a faster recovery.

20 C​ AB Application to CRTC​. 21 C​ AB Application to CRTC​ and CBC Corporate Research.

16

Traditional* vs. Digital** Ad Spending in Canada, 2019-202422 Billions of $ (Cdn)

Note: *includes directories, magazines, newspapers, out-of-home, radio and TV; **includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other Internet-connected devices in all formats.

Overall, the advertising market will continue to be under stress through to the end of 2020 and beyond. As all industries grapple with this decline in consumer spending, nearly all companies are undertaking cost cutting measures. Advertising spends are discretionary, and spending in this area is expected to be soft over the near term.

22 eMarketer, June 2020.

17 Content in High Demand

While advertising revenues are way down, consumption is way up.

In fact, six in ten Canadian SVOD subscribers say that their usage has increased during the initial stage of COVID-19, resulting in a demand for content that continues to increase.

COVID-19 has had a substantial impact on the television industry, mirroring the impact across other arts sectors, shutting down or delaying production of programs. With the exception of breaking news or programming already delivered, content production ground to a halt. Programming like live sports, live entertainment, daily daytime and late night shows either stopped - creating voids in the broadcast schedule - or had to adapt their production model resulting in delays and increased expenses.

These voids in schedules gave audiences more time to watch different content. Some broadcasters opted to rerun old audience favourites, or to present live events virtually, while others turned to remote production and new innovative ways to bring content to audiences. But no matter the model, circumstances and audience demand for content increased the costs of production and licence fees for broadcast rights.

Preliminary projections from the Canadian Media Producers Association (CMPA) indicated that $2.5 billion of production volume and $1.4B of labour spending (for an estimated 172,000 jobs) would be impacted if the shut-down continues to June 30, 2020.23

CBC/Radio-Canada was virtually the only Canadian broadcaster that resumed its planned productions with independent producers, by assuming additional costs and often with additional insurance arrangements. While the Government has announced it will provide a $50M backstop for independent productions, the details and eligibility will be critical.

23 C​ MPA Economic Impact,​ April 2020.

18 Prior to the COVID-19 pandemic, the media environment was experiencing an explosion of streaming services, increasing the demand for content. This has led to a “super-inflation” of content acquisition, production and talent costs, and put pressure on existing production capacities in Canada and around the world.

The BBC referred to the phenomenon as “super-inflation” and noted that “sustaining the quality that audiences demand is increasingly difficult in a world where inflation in some genres is running at unprecedented levels.”24

As major streaming services expand into international markets, content investments have been increasing. It is estimated that these major streamers capture about 60% of global SVOD subscription revenues, and are expected to maintain that dominance through 2023.25

Company Facebook Apple Amazon Netflix Google (Alphabet)

Market cap26 $744B $2.0T $1.59T $212.7B $1.03T

Estimated $2.5B $6.0B $6.5B $17B ??? Content (2019) (2019) (2019) (2020) spending

Estimated Watch users Apple TV+ Amazon YouTube Premium Subscribers 140M 33.6M Prime 183M 20 M+ (June 2019) (Jan 2020) 156M (Q1 2020) (2019) (Q1 2020)

A report issued by the World Economic Forum (WEF) In comparison, in forecasts that “the worldwide value of new media content could quite easily run into the hundreds of billions of dollars 2018, Canadian every year.”27 Growth in this area of spending has far programming spend outpaced growth in industry revenues. The report postulates (CPE) of the that “...the value of media to many of the biggest businesses is in its ability to underpin, reinforce and grow other parts of Canadian television 28 their companies. [...] these providers just need to do enough industry was $3B. to attract and retain subscribers; locking them into their ecosystems is their bigger strategic goal.”

24 B​ BC Annual Report and Accounts 2017/18.​ 25 Ovum, November 2019. 26 M​ arketbeat ​(August 19, 2020). 27 “I​ t’s time to change the way we think about the value of media​, “ World Economic Forum, Sept 4, 2020. 28 2​ 019 CRTC CMR,​ pg 15.

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Growth opportunities in the streaming environment continue to attract a host of large international media players vying for global audiences. This puts pressure on all revenue streams and increases the competition for content in the media landscape.

The audio market has also experienced an explosion in content supply. People are spending more time consuming audio content through many channels: mobile streaming services; smart speakers, connected cars and podcasting. And those who consume audio content on these platforms spend more time listening to audio than those who ​only consume content through traditional platforms (such as an AM/FM radio receiver).29 This demand has increased the number of service providers creating compelling audio content for podcasts and streaming audio services. CBC/Radio-Canada remains committed to meeting this demand with new services, such as Radio-Canada OHdio and CBC Listen.

29 MTM 18+.

20 Employing Data-driven Analytics

Data analytics is a necessary core competency in the digital age, as companies increasingly use data to inform content creation and to customize their offerings. User data is vital to improving the audience experience and customizing content to drive discoverability and deeper engagement.

For years content publishers and providers, like CBC/Radio-Canada, had been operating with audience data that didn’t tell the full story because of the inability to measure all platforms. Cross-media measurement today provides insights on program consumption to support better strategic decision-making; it informs consumer product development from programming, content development, and scheduling decisions. The following are examples of cross-media measurement that aim to capture the full experience of audiences across devices and platforms.

Video Audience Measurement (VAM) VAM is the Numeris30 cross-platform video measurement service. It will overlay multiple viewing data sets into a single comprehensive video measurement solution. It aims to provide a reliable, standardized, third-party source of digital and linear television data, and thus increase our understanding of the entire Canadian video landscape.

VAM is the first step in a longer-term Numeris roadmap to address integrated measurement of media to meet industry demands.

Video Audience Audio Audience Advertising Other data Measurement (VAM) Measurement Measurement integration

30 ​Numeris is the television and radio audience measurement provider in Canada.

21 Common Advanced Advertising Segments In June 2020, ThinkTV member companies,31 announced an agreement in principle to adopt a common set of advanced targeting segments for linear television. Based on the desire to measure audience effectiveness across all platforms using an industry-wide common metric, the adoption of these 19 standard audience segments by Canadian broadcasters, agencies and brands will augment the planning and buying of television advertising.

31 Bell Media, Corus Entertainment, Rogers Sports & Media and Quebecor Media.

22 Forward Looking Legislative System

Over the years there’s been this inequity Canada’s B​ roadcasting Act ​dates to 1991, at a that has installed itself into the Canadian time when digital media was nascent. In 2018, the Government appointed a system where we have content providers Broadcasting and Telecommunications that are subject to rules and guidelines Legislative Review Panel to review Canada's ...[and] are contributing to Canadian communication legislative framework. In cultural content and its discoverability, January 2020, the review panel released its and you have another set of content final report, C​ anada's communications future: providers that do not have the same Time to act​, w​ ith 97 recommendations grouped around four themes: rules,” said Minister Guilbeault.

Reducing barriers to Supporting the creation, Improving the rights of Renewing the access by all Canadians production and the digital consumer. institutional framework to advanced discoverability of for the communications telecommunications Canadian content. sector. networks.

The report reinforced the critical role of Web giants are taking Canadians' CBC/Radio-Canada and endorsed its broad mandate to money while imposing their own serve Canadians. Specifically, the report noted, priorities,” read Governor General “C​ BC/Radio-Canada should not be limited to television Julie Payette, and radio programming but should be encouraged to in the 2​ 020 Throne Speech​. experiment with all means for providing content to “Things must change and will Canadians, including online digital services and any other change. The Government will act means that may emerge in the future.”​ to ensure their revenue is shared more fairly with our creators and The Government recently announced its first response media, and will also require them to the report with proposed legislation to bring foreign to contribute to the creation, digital giants under Canada’s legislative regime, and to production, and distribution of our give the CRTC additional powers in order to do that. A stories, on screen, in lyrics, in second phase of legislation, touching on other music, and in writing. broadcasters and including CBC/Radio-Canada, is expected later in 2021.

23 CBC/Radio-Canada Licence Renewals

On November 25, 2019, the CRTC released a Broadcasting Notice of Consultation ​CRTC 2019-379​, in which it initiated the renewal process for CBC/Radio-Canada’s television and radio broadcasting licences.

COVID-19 postponed the CRTC's public hearing originally scheduled for May 2020, and has rescheduled the public hearing for our licence renewals to begin on January 11, 2021.

The existing licences were last renewed in 2013, in Broadcasting Decision C​ RTC 2013-263​, and have been administratively renewed until August 31, 2021. A decision on the licence renewal is expected in 2021 prior to the expiry of the existing licences.

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25 Diversity of the Canadian Population Sustained immigration levels, paired with consistently low birth rates, are leading to the transformation of Canada’s demographic makeup. This demographic transformation will have significant, lasting effects on Canadian society.

Life Expectancy Fertility Immigration

More Canadians live to the age The fertility rate has been Annual immigration rate has of 85 and beyond. stable around 1.6 children per averaged about 7.5 per family for the last 40 years. thousand since 2000.

Canada’s population is changing In the 2016 Census, immigrants represented about 22% of Canada’s overall population; although this varied by province.

Immigration makes an important contribution to Canada’s economy and society, and is important for Canada’s current and future prosperity.

26

Canada’s Indigenous population is young and growing32

First National Métis People

Total population in 2016 977,230 587,545 65,025 1,673,785 4.9% of Canada’s total population

Growth from 2006 to 201633 39.3% 51.2% 29.1% +42.5%

Average age

32.1 years 30.6 34.7 27.7 Almost a decade younger than the non-Indigenous population

For CBC/Radio-Canada, serving all Canadians means ensuring that our programming and our workforce reflects the rich diversity of Canadian society.

32 S​ tatistics Canada 33 Two main factors have contributed to the growing Indigenous population: the first is natural growth, which includes increased life expectancy and relatively high fertility rates; the second factor relates to changes in self-reported identification. Put simply, more people are newly identifying as Indigenous on the Census—a continuation of a trend over time. (Source: Statistics Canada).

27 Addressing Systemic Racism

Recent events have brought the issue of racism to the forefront of public discourse, especially anti-Black and anti-Indigenous racism. In Canada, governments and organizations like CBC/Radio-Canada have acknowledged the existence of systemic racism and the need to do more to address it. We are committed to combating racism in all its forms, and to removing structural barriers and practices that result in discrimination.

For example, CBC/Radio-Canada, Bell Media, Corus Entertainment, and Rogers Sports & Media are foundational partners of H​ ireBIPOC​, an online directory with more than 500 self-identified Black, Indigenous and People of Colour (BIPOC) creatives and crew working in screen-based industries.

HireBIPOC’s objective is simple

To eradicate systemic racism in the Canadian media landscape by:

● Shifting thinking and practices around hiring

● Investing in the BIPOC community

● Getting more BIPOC hired

HireBIPOC​ joins the ​Access Reelworld ​ database in providing two new resources to encourage greater access and exposure for racially diverse producers and creatives, both in front of and behind the camera, in order to better reflect our country across all areas of the industry.

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Diversity and Inclusion

CBC/Radio-Canada is accelerating its work to push for greater diversity and inclusion within the media industry and broader society. We are redoubling our efforts and actions to improve our workplace culture in tangible ways. CBC/Radio-Canada is also pressing ahead with its 2018–21 Diversity and Inclusion Plan​ to achieve Established in December 2019, and mandated the goal of reflecting contemporary Canada, in our to accelerate change in the areas of staffing, as well as in our content choices. representation and workplace culture, the corporation’s Diversity and Inclusion Working This includes targeted professional development Group set ambitious new hiring, retention and initiatives, such as: promotion goals to build a more representative ● The Diversity and Inclusion Fund, an initiative to and inclusive workforce. provide internships and development Across CBC/Radio-Canada, by 2021–22: opportunities to employment equity-seeking groups. ● Half of all new hires for executive and senior management positions will be Indigenous ● The Developing-Diverse Emerging Leaders people, visible minorities, or people with program, a 10-month development course for disabilities; and emerging leaders that equips employees with insights, tools and strategies to advance their ● Retention and promotion rates for people careers with confidence and purpose. The from these three groups will be doubled. fourth cohort will graduate in December 2020.

The Working Group will continue consultations with employees from all of the equity seeking groups to identify other initiatives to improve representation and workplace culture at CBC/Radio-Canada.

30 CBC/Radio-Canada is a leader and is recognized as championing inclusion and diversity for Canadians. In a recent Solution Research Group (SRG) survey,34 CBC/Radio-Canada placed in the top 25 companies that Canadians perceive as being champions of diversity and inclusion.

We continue our commitment to reflecting the richness of this country’s diversity, celebrating different perspectives and the things that bring us together. We do this in our staffing, as well as our content choices. Examples include:

● Expanding our programming to better reflect Indigenous lives, with our first Indigenous-led series (​Trickster)​ , a mobile news unit at Radio-Canada for Indigenous people to create original content, and an online resource to explore Indigenous languages (O​ riginal Voices)​ . ● Expanding the B​ eing Black in Canada​ website to feature the stories and experiences of Black Canadians, highlighting narratives that matter to Black communities including relevant news pieces, individual successes, and historical content. ● Two new fellowships for Black journalists ​ (in partnership with the Canadian Journalism Foundation), to provide unique opportunities for early-career Black journalists to receive mentoring and training in content creation. This is in addition to our ongoing ​fellowships for Indigenous journalists.​ ● Be Heard, a service available for all current employees, in parallel with our existing processes, is a secure, anonymous and confidential way to raise concerns over racism and report inappropriate racist behaviour.

CBC/Radio-Canada is committed to change and believes that setting transparent and measurable targets will ensure results.

34 S​ trategy,​ October 13, 2020.

31 Resilience During COVID-19

Serving Audiences

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33 Supporting the Cultural Sector In response to the pressures facing Canada’s creative sector during the initial stages of the pandemic, CBC launched T​ he CBC Creative Relief Fund​ to provide immediate support to Canadian creators. The Fund provided $2.2 million in development and production funding for 119 innovative, original Canadian storytelling projects; scripted comedies and dramas, unscripted entertainment, kids and young adult programming, podcasts, play adaptations and short documentaries — including 51 from creators who are Black, Indigenous, and people of colour.

We also continue to support Canadian creators during the pandemic by presenting programs on multiple platforms to showcase Canadian talents and to reach wider audiences.

Virtual Events Podcast Adaptations

● Junos 365 Songwriters’ Circle ● PlayME ● En direct de l’univers ​ - Mother’s Day ● The Quarantine Chronicles ● The S​ tronger Together / Tous ● Don’t Get Me Started Ensemble​ special ● Raking Lights ● Hot Docs at Home​ on CBC

Theatre Transformed Production Restarts ● Théâtre du Nouveau Parking’s ● District 31 Solstice ● Kim’s Convenience ● Tu te souviendras de moi ● Fragile ● Les partisans ● Trickster

Promoting the Safety and Well-being of Employees While providing an essential service to Canadians, we are also managing the health, safety and the well-being of our own employees and their families.

The health and safety measures put in place to support employees include:

- Over 85% of employees working from home in the early months of the pandemic. - Updated on-site and working-in-the-field safety protocols. - Increased cleaning and sanitation of our stations and vehicle fleet. - Timely and transparent communications around positive COVID-19 cases by location, and comprehensive information guides and resources for employees and managers. - Expanded Employee Assistance Program (EAP) initiatives, including mental health services for all employees and their families, regardless of work status. - Access to telemedicine services for employees who cannot access a doctor.

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What our Employees Say35

How Well Did You and Your Team Work Together During COVID-19? CBC/Radio-Canada Employees | %

Despite the challenges, our employees came together to ensure Canadians would continue to be informed, enlightened and entertained.

How Has COVID-19 Affected Your Sense of Community / Belonging at Work? CBC/Radio-Canada Employees | %

The strain of the pandemic also left many employees feeling a loss of community and belonging.

Things Employees Dislike About Working Remotely CBC/Radio-Canada Employees Who Are Working Remotely | %

This feeling was exacerbated among those working remotely.

We take pride in our successes during these first months of COVID-19, and we know that this is far from over. The safety and well-being of our staff remains a priority.

35 Employee survey, July 2020.

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International Successes

If Canadian culture is going to be strong, it needs to be present on the global stage. CBC/Radio-Canada promotes Canada’s culture and perspectives through programs which have international appeal. We are proud to support and encourage Canadian creators and honour their successes that are seen, heard and recognized on the international stage. Some highlights from the year:

● Schitt’s Creek ​ earned a historic nine trophies at the 72nd Emmy® Awards​, including the most wins in a single season for any genre, and the first Canadian win for Outstanding Comedy Series.

● Radio-Canada’s C​ ’est comme ça que je t’aime​ was an official selection in the Berlinale Series (a Canadian first) during this year’s European Film Market. The Berlinale offers an exclusive first look at the most exciting new series produced around the world.

● The podcast ​Laissez-nous raconter : l’histoire crochie won the award for best French-language podcast at the third annual Paris Podcast Festival.

● CBC collaborated with Norway’s Verdens Gang (VG) newspaper on the worldwide release of the international investigative podcast series ​Hunting Warhead.

36 An Employer of Choice CBC/Radio-Canada is recognized as a leader in our industry and an outstanding place to work.

Canada’s Top 100 Employers Gender Parity Platinum Certification In November 2020, we were recognized as a leading employer by Canada’s Top 100 For the second year in a row, in October Employers, a national initiative identifying 2020, we were awarded a Platinum employers with exceptional human resources certification for gender parity – the highest programs and forward-thinking workplace level possible – by ​Women in Governance​, policies. a not-for-profit organization that supports women in their leadership development and career advancement.

Diversity Inclusion Index National Capital Region's Top Employers 2020 In February 2020, we were voted as one of the In January 2020, we were recognized as a most supportive, diverse and inclusive leading employer for the National Capital employers in the country, by 23,000 students Region by ​Canada’s Top 100 Employers.​ from more than 150 colleges and universities This regional designation recognizes across Canada. The recognition comes from employers in the Ottawa-Gatineau area that Universum,​ which recently introduced the offer exceptional places to work. Diversity & Inclusion (D&I) Index that measures perceptions on commitment to D&I, support for gender equality and respect towards

employees.

37 Who We Are

As Canada's national public broadcaster, we are inspired daily by our mission, vision and values to connect all Canadians and to showcase our stories, culture and news to Canada and the world. Our head office is based in Ottawa. Our two main networks are based in (English) and (French), with community-based locations across the country, including 27 television stations, 88 radio stations and one digital-only station. We have five discretionary television channels and four Canada-wide radio networks, two in each official language. We also offer programming in eight Indigenous languages (Chipewyan, , Gwich’in, , , North Slavey, South Slavey and Tlicho) via CBC North. Internationally, we have six permanent foreign bureaus, and we have the capacity to set up pocket bureaus in key locations as needed.

We offer six channels of audio content across North America through a partnership with SiriusXM Satellite Radio. We also partner with other francophone public broadcasters to broadcast French Canadian content internationally through TV5MONDE.

As of March 31, 2020, we employed 6,636 permanent employees, 384 temporary employees and 653 contract employees. Our employees come from a multitude of backgrounds and cultures. They are an integral part of our success in reflecting contemporary Canada.

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