itiftift

BY AYALA BEN -YEHUDA Marco Antonio Solis: PE RSONAI_ PROMOTION OF Tu talento y MDT° SOLÍS' NEW CD BANKS ON HIS CREDIBILITY sensibilidad son dignos ven with a career that spans three The DVD also contains the video for the first decades, several continents and mil- single, "Antes de Que Te Vayas," which went to de admiración y lions of sold throughout the radio July 24. The song is the theme for new Tele- Spanish- speaking world, Marco An- visa telenovela "Mundo de Fieras." The soap opera tonio Solis' success still relies on one features actress /singer Laura Flores, who origi- reconocimiento. thing: a personal connection with his audience. nally recorded the Solis song more than a decade That bond is reflected in the marketing plans ago. The single has impacted and re- for " 2," which arrives Sept. 2G gional Mexican radio. from Fonovisa. With that title, the label hopes to Solis' radio strength reaches back to his co- Felicidades por tu repeat the success of "Trozos de Mi Alma," the founding of duo Los Bukis more than 30 years 1999 that transformed Solis from a favorite ago. Los Bukis released its first album, " Falso in his native Mexico to a worldwide Latin pop star. Amor," in 1976 on Fonovisa. gran trayectoria. Solis' new collection of simple tales of love and "We keep playing Los Bukis as well as his solo longing features songs he composed that were songs," says Carlos Alvarez, afternoon host at first recorded by others, but now are performed Univision's AC KLVE (107.5) Los Angeles. Cit- by the author, producer and composer himself. ing the widespread appeal of Solis' romantic bal- Willy y Albert Miranda Promotion of the disc relies on "Marco's value lads, Alvarez notes, "There are few [Mexican] Entertainment, Inc. as a person and as an artist," says Alfonso Lar- artists who can capture the attention and liking AM riva, VP/GM of Univision Music Group Mexico of a Latino who is not Mexican." and USA. "He takes people into Initial shipments of "Trozos 2" will total 500,000 his heart. When he sings, you believe it, because copies in the United States, Mexico, Central and he wrote it himself." South America, according to Solis' label. For the publicity -shy Solis, touring is an im- In a first for Solis, customers who buy the portant aspect in maintaining his connection with album online can obtain an exclusive, free bonus fans. This year, he toured solo and on a triple bill track. On iTunes, fans can download a dance mix with Marc Anthony and Laura Pausini on the Jun - of midtempo classic "," and tos en Concierto tour. Wal -Mart's music site will offer a club mix of "O Alberto Uribe, head buyer for the Ritmo Latino Me Voy O Te Vas." Fans can also download most chain, says Solis' touring has brought customers of Solis' and Los Bukis' catalog from the sites. I\ I- C) R IVIA'l'l oN & SERVICES into stores asking for "Trozos 2" in advance of its Napo Sanchez, who programs Entravision's La sale date. "It's one of the hottest releases of the Tricolor regional Mexican network, says the older year," says Uribe, whose chain usually reserves Los Bukis songs remain popular with his listen- special visibility and pricing for Solis' new albums. ers. "The lyrics are the everyday vocabulary of BILLBOARD MAGAZINE BRAND LICENSING Live shows are an opportunity for fans to get these people," Sanchez says. Editorial 646.654.4605 Information: 646.654.4675 close to Solis, as is the DVD that will be packaged For Fonovisa, Solis' success is as much a prod- with the "Trozos 2" CD. Special features include uct of the humanity he projects Subscription 800.562.2706 as his versatil- - ONLINE STORE footage of Solis recording with a string section at ity as a composer, producer, lyricist and singer. Intl: 44.1858.43887 www.OrderBillboard.com London's Abbey Road Studios in addition to his "And you can't get that with any marketing," Online: www.Billboard.biz /subscribe commentary on each song. Larriva says. . BILLBOARD.COM Advertising / BILLBOARD.BIZ Display: 646.654.4622 Editorial 646.654.5582 Intl: 44.20.7420.6075 Billboard.biz Subscriptions 800.449.1402 Classified: 800.223.7524 Online: www.Billboard.biz/subscribe SOl_lS' Online: www.Billboard.com (media 10P kit) Advertising List Rental 845.731.2731 Display: 646.654.5564 AIJ3LJ IVIS Reprints 646.654.4677 Classified: 800.223.7524 The titles on this chart are in order of peak position on Billboard's Top Latin Albums chart. If more Charts 646.654.4632 Content /Chart Licensing 646.654.4488 than one title peaked at the same position, ties were broken by the number of weeks spent at Research 646.654.4633 the peak. If ties still remained, they were broken by the number of weeks on the chart and then (hart Alert 646.654.4636 Email: research @billboard.com in the top 10 and /or the top 40, depending on where the title peaked. www.Billboard.biz (chart alert) Online: www.Billboard.biz (research) -Compiled by Keith Caulfield

Email Newsletters Billboard Directories Rank Title Peak Position Debut Date Label www.Billboard.com (newsletters) Subscription: 800.562.2106 1 "La Historia Continua .. No.1 (five weeks) Nov.15, 2003 Fonovisa Advertising: 800.223.7524 Billboard Bulletin 2 "Mas de Mi Alma" 1 (four) June 16, 2001 Fonovisa

www.Billboard.biz (Billboard Bulletin) 3 "Trozos de Mi Alma" 1 Feb.13,1999 Fonovisa EVENTS 4 "" 1 May 24, 2003 Fonovisa Information: 646.654.4660 Billboard U. powered by Berklee 5 "Razon de Sobra" 1 Nov. 20, 2004 Fonovisa Email: bbevents @billboard.com www.BillboardU.com 6 "Dos Grandes" 2 July 10, 2004 Fonovisa* Sponsorship Opportunities: 415.738.0745 7 "La Historia Continua ... Parte Il" 2 June 11, 2005 Fonovisa Online: www.BillboardEvents.com 8 "En Pleno Vuelo" 3 Aug. 10, 1996 Fonovisa i MARKETING & PUBLIC RELATIONS 9 "Marco" 3 Oct. 25, 1997 Fonovisa Information: 646.654.4618 B 10 "En Vivo" 6 Nov. 18, 2000 Fonovisa *Album is a split CD of recordings by Marco Antonio Solls and .

64 SEPTEMBER 23, 2006

www.americanradiohistory.com