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Family Bag Confectionery Category Healthcheck: Family Bag Confectionery The family bag confectionery market is worth over £562 million – make sure you get your share • Family bag confectionery is worth £84.7 Chocolate bags Sugar bags million in the independent sector 26% 74% • Sugar bags are in decline -10.8% • Chocolate bags are showing growth of 3.7% Source: ACNielsen channel market overview all channels and independents 02/12/06 Top 20 Sugar Bags Top 10 Chocolate Bags Rank P&H Product Name Check Rank P&H Product Name Check Code Code 1 6937 Maynards Wine Gums 215g 1 20859 Maltesers 175g 2 4654 Cad Choc Eclairs 207g 2 20858 Galaxy Minstrels 225g 3 9686 Bassetts Liquorice Allsorts 215g 3 20865 Revels Assorted Choc 175g 4 8350 Werthers Original 150g 4 20863 M&M`S Peanut Choc 250g 5 9688 Bassetts Jelly Babies 215g 5 2586 CDM Giant Buttons 175g 6 9857 Haribo Starmix 225g 6 20860 Maltesers White Choc 165g 7 4224 Haribo Starmix 175g 7 49639 Cadbury Crunchie Nuggets 200g 8 9787 Haribo Tangfastics 225g 8 20861 M&M`S Milk Choc 250g 9 9732 Maynards Sportsmix 215g 9 28422 Munchie Original Choc 150g 10 2691 Haribo Tangfastics 175g 10 7612 Jamesons Milk Raisins 200g 11 47447 Rowntrees Original Frt Pastilles195g Merchandising Tips 12 48878 Maynards Wine Pastilles 215g 13 27095 Starburst Original 200g • Use signpost brands eg. Maynards, Bassetts and Haribo to signal family bags category to 14 41146 Haribo Maom Stripes 175g the shopper 15 9692 Maynards Midget Gems 215g • Block by category, brand, sugar and chocolate 16 4226 Haribo Kiddies Supermix 175g • On a 1m bay, you should devote approximately 10 17 9858 Haribo Kiddies Supermix 225g hooks to chocolate and the rest to sugar 18 23430 Bassetts Fruit Allsorts 215g • Place the best sellers on the best shelves/hooks 19 7602 Bassetts Murray Mints 200g ie at eye level 20 8350 Werthers Original 150g • Use impactful secondary sites in the right location to drive incremental sales Palmer and Harvey PROFIT Principles Promote using PoS to drive sales instore Range – check the recommended range list to make sure you’re stocking the best sellers Out of stocks = lost sales Focus on your display – use planograms to maximise sales Innovate – stay up to date with the latest market trends and new products Talk to your Palmer and Harvey sales representative to get the best advice for your store Category Healthcheck: Energy Drinks Energy drinks are worth £368 million in the total market, accounting for £100 million in independents – check this guide to maximise your share • Sports and energy drinks are the second Energy fastest growing sector in impulse soft drinks 74% after fruit juice, growing at +17% • In value terms, the energy drinks sector is Sport larger than waters in independents 26% Source: AC Nielsen impulse market MAT to 04.11.06 800mm Energy Drinks section of 3.85m Chilled Soft Drinks Planogram Top 10 Energy Drinks P&H Product Pack Type Check Code 4566 Red Bull Energy 250ml 24 Energy 24517 Lucozade Sport Orange 500ml 12 Sport 43943 Lucozade Orig 500ml Pet 24 Energy 43879 Lucozade Orig 380ml Pet 24 Energy 43878 Lucozade Orange Crush 380ml 24 Energy 24516 Lucozade Sport Mxd Berry 500ml 12 Sport 23255 Powerade Berry & Trop 500ml 12 Sport 43942 Lucozade Orange Crush 500ml 24 Energy 42136 Red Bull S/Free 250ml 24 Energy 24573 Boost Energy Drink 12 Energy Source: P&H 4 weeks sales ending 12/1/07 Ones to Watch P&H Product Pack Type Check Code 23881 Relentless 500ml 12 Energy 3531 Red Bull Energy Twin Pk 12 Energy 41104 Lucozade Sport Tropical 500ml 12 Sport 41105 Lucozade Sport Raspberry 500ml 12 Sport 8757 V Energy Drink 250ml 24 Energy Merchandising Tips • Maximise display in store by building a vertical block for energy drinks making them easier for consumers to find • Time of day sales are important to energy drinks, therefore consider relevant link to purchased product eg. Newspapers and energy in forecourts Palmer and Harvey PROFIT Principles Promote using PoS to drive sales instore Range – check the recommended range list to make sure you’re stocking the best sellers Out of stocks = lost sales Focus on your display – use planograms to maximise sales Innovate – stay up to date with the latest market trends and new products Talk to your Palmer and Harvey sales representative to get the best advice for your store Category Healthcheck: Savoury Bagged Snacks Crisps & snacks is a key category for CTNs, forecourts and convenience stores. Here we focus on snacks - worth over £490m in the impulse* sector - to help you get your share P&H Top 15 snacks for CTN/convenience Rank P&H Code Manufacturer Product Check 1 3908 Walkers Quavers Cheese Handy Crisps & snacks total market share 2 2055 KP Mini Cheddars Original 35g 3 3927 Walkers Doritos Even Cheesier 40g 4 9740 Walkers French Fries Worcestershire Sauce Handy 5 7509 KP Hula Hoops BBQ Handy Crisps 6 29589 KP Nik Naks Nice & Spicy Handy 70% Snacks 30% 7 44205 KP Roysters T-Bone Steak 31g 8 20130 Walkers Doritos Extreme Chilli 40g 9 8352 Walkers French Fries Ready Salted Handy 10 7395 KP Wheat Crunchies Bacon Handy 11 3941 Walkers Doritos Even Cooler 40g IRI 52 w/e kg sales 12 8217 Walkers Square Crisps Salt & Vinegar 13 29373 KP Skips Prawn Cocktail Handy 14 8218 Walkers Square Crisps Cheese & Onion 15 7510 KP Hula Hoops Original Handy Share of snacks by brands (convenience & impulse * ) P&H Top 15 snacks for forecourt Rank P&H Code Manufacturer Product Check 1 49643 Walkers Quavers Cheese Maxi 34g Walkers 2 5298 KP Mini Cheddars Original 50g KP 54.5% 23% 3 22916 KP Mini Cheddars Crinkly Cheese & Onion 50g 4 44039 KP Mini Cheddars BBQ 50g Other 11.5% 5 5992 Walkers Monster Munch Mega Hot 40g 6 42076 Walkers Wotsits Cheesy 40g 7 24445 Walkers Doritos Tangy Cheese 55g Own label 8 24664 KP Hula Hoops BBQ Grab bag Golden Pringles 3.5% 9 29372 KP Skips Prawn Cocktail Maxi Wonder 7% 0.5% 10 24665 KP Hula Hoop Original Grab Bag AC Nielsen: Impulse*, 07.10.06 Value sales 11 45282 KP Wheat Crunchies Bacon 50g 12 24444 Walkers Doritos Cool Original 55g 13 25203 KP McCoys Tortillas Smoked Ribs 40g 14 24669 KP McCoys Tortillas Chilli & Lime 40g 15 25204 KP McCoys Tortillas Cheese & Sour Cream 40g • Check your stock against the relevant list to make sure you are stocking the best sellers for maximum sales and profit • When merchandising give even space to crisps v snacks. This will ensure you have the right representation of snacks range and facings required to get the most from your fixture • Tube sales are also important, consider stocking Pringles Original 170g (P&H Code 48527), Pringles Sour Cream & Onion 170g (P&H Code 48526) and Pringles Salt & Vinegar 170g (P&H Code 48525) • Suppliers are making their snacks healthier: • Hula Hoops are now cooked in a blend of sunflower oil for 50% reduction of saturated fat and reduced sodium • From 2007, Walkers snacks will be cooked in the much healthier sunseed oil *Impulse includes independent retail outlets, symbol groups, off licences, co-ops but excludes multiple grocers Category Healthcheck: Impulse Ice Cream Top 20 Products P&H Share of impulse ice cream Rank Code Manufacturer Product Type Check market by manufacturer 1 94184 Wall’s Magnum Classic Adult indulgent 2 59866 Wall’s Magnum White Adult indulgent Di]Zgh. 3 93259 Wall’s Twister Children’s ;gZYZg^X`h 4 96126 Wall’s Calippo Orange Children’s 8VYWjgn*#* 5 58156 Wall’s Cornetto Strawberry Cones 6 97787 Wall’s Mini Milk Children’s G^X]bdcY 7 95051 Mars Mars Ice Cream Bar Choc bars CZhia&%#* 8 94156 Wall’s Calippo Tropical Children’s 9 95546 Wall’s Big Feast Children’s 10 95052 Mars Maltesers Stick Adult indulgent BVgh. 11 95045 Mars Galaxy Caramel Adult indulgent 12 58157 Wall’s Cornetto Classico Cones LVaaÉh++ 13 95050 Mars Bounty Choc Stick Adult indulgent 14 58155 Wall’s Cornetto Mint Cones 15 94155 Wall’s Magnum Mint Adult indulgent Market share by type 16 98058 Nestlé Fab Lolly Children’s Dispensing soft 17 58186 Wall’s Solero Exotic Adult refreshment ice cream 1% 18 94162 Wall’s Magnum Dbl Caramel Adult indulgent Individual tubs Cones 15.5% 4.5% 19 94161 Wall’s Magnum Almond Adult indulgent Choc bars 6.5% 20 96019 Cadbury Flake Cone Cones Source: Palmer and Harvey Independent sales by volume 2006 Merchandising Tips • Stock up and use the 60% storage capacity beneath the baskets to accommodate sudden demand from Adult indulgent Children’s hot spells 33% 25% • Ensure adequate back-up of stocks of the top Adult refreshment Nestle, Mars and Cadbury lines as well as Wall’s 14.5% to satisfy the full breadth of consumer demand in peak periods • Tailor your range to the area you trade in. Children • Whilst the Adult indulgent/refreshment area is can always be persuaded to buy whatever the weather. sizeable and showing growth, this sector is Ensure more children’s lines in sites near schools etc dominated by just a few key lines. To maximise sales, keep ranges tight, but ensure adequate • It is important you get impulse ice cream ready in back-up stocks time for Easter ie. freezer checked and fully stocked and new PoS in position Palmer and Harvey PROFIT Principles Promote using PoS to drive sales instore Range – check the key products list to make sure you’re stocking the best sellers Out of stocks = lost sales Focus on your display – use planograms to maximise sales Innovate – stay up to date with the latest market trends and new products Talk to your Palmer and Harvey sales representative to get the best advice for your store Category Healthcheck: Biscuits Range and merchandising are key to maximising sales..
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