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* BOHACHEK T MUTUAL Auto Insurance N Central Library of Rochester and Monroe County - City Directory Collection - 1938 MAIN COLLECTIONS COAST TO COAST MAiM 2131.2.3 ALLIANCE MERCANTILE AGENGY aaww * BOHACHEK t MUTUAL Auto Insurance n LOEWS ROCHESTER THEATRE BUILDING CLINTON AVENUE, SOUTH AT COURT STREET INGMIRE & 'a9 INCORPORATED Feeeral Directors CHESTNUT AT COURT ins1 -111 A COMPLETE REAL ESTATE SERVICE ALLIANCE, 'REALTY ' HP Frank A. Otumm, President SUNDAYS AND EVENINGS CHARLOTTE 334 1014 Lincoln-Alliance Bank Bldg. - Phone STONE 633 WEST and BROWN FINANCED Central Library of Rochester and Monroe County - City Directory Collection - 1938 FURNITURE YOU'LL LOVE TO LIVE WITH AT PRICES YOU CAN AFFORD TO PAY FURNITURE 6 GOOD REASONS CARPETSRUGS LINOLEUM For Visiting GLASSWARE DINNERWARE THE GRAVES STORE RADIOS DRAPERIES When Home BEDSBEDDING Buying Furnishings KITCHEN EQUIPMENT ELECTRIC WASHERS 1. Wide Variety of Assortments REFRIGERATORS From the Lowest Price that is Good STOVESRANGES to the finest creations of master de TOYS signers and craftsmen. NURSERY FURNITURE LAMPS 2. Selected Merchandise GIFT ITEMS Expertly By buyers, schooled thru training and experience to choose wisely and well. 3. Courteous Service 4. All Home Furnishings Under One Roof 5. Our 18 Completely Furnished Rooms Give Helpful Suggestions 6. Increased Customer Satisfaction as Features of Style, Comfort and Durability Are Tested By Time. Free Parking Opposite Store Front or Rear <fl>B. GRAVES O* STATE STREET CORNER OF MARKET Open Charge or Budget Payment Accounts Please mention this Directory when dealing with Advertisers Central Library of Rochester and Monroe County - City Directory Collection - 1938 How to Use the Directory The City Directory is really a cooperative catalog of the inhabit ants, business interests, and institutions of the City. But the very mass of the information contained, until one learns how to use it, may appear to be an obstacle to those unfamiliar with its arrangement. Chambers of Commerce receive thousands of calls for information, many of which might be answered with a saving of time to all concerned by a simple reference to the Directory, if inquirers thought to look there first. At the suggestion of one Chamber, the following list of typical questions which can usually be answered by referring to the Directory, was drawn up. It is interesting, educational, and should help users to get more value from the Directory. (Typical Questions) (Department of Directory where the answer can About an Individual usually be found) How does he spell his name? Alphabetical What is his correct postal address? Alphabetical and House Is he married? Alphabetical What is his wife's name? Alphabetical Where does he live? Alphabetical How long has he lived there? (Back File of Directories) Who are his neighbors? House Directory Does he own his own home? House Directory What is the neighborhood like? House and Alphabetical What does he do for a living? Alphabetical Where does he work? Alphabetical Who does he work for? Alphabetical and House How long has he held that job? (Back file of Directories) Is he "head of the house" or a boarder? Alphabetical How many adults in family? Alphabetical (at same address) Does he own the business? Alphabetical Is he a member' of any partnership? Alphabetical Is he an officer in any corporation? Alphabetical Is he Secretary of any club or society? Alphabetical & Classified Who else is in the same profession? Classified Is the woman single, married or a widow? Alphabetical What was the name of widow's husband? Alphabetical If removed from the City, where to? Alphabetical If deceased since last issue, date? Alphabetical About a Business Concern What is the correct name? Alphabetical What is the correct address? Alphabetical Just what do they do? Alphabetical, Classified & Ads. Is it a partnership or a corporation? Alphabetical Who are the partners? (if a firm) Alphabetical Who are chief officers? (if incorporated) Alphabetical When was the company incorporated? Alphabetical When were they established? (Back file of Directories) Who else is in the same or similar lines? Classified Who are the officials of the various Banks? Reference (Note: If name is in bold type, saying "See page " much more detailed information may be found by referring to that space, such as follows:) What are their specialties? Classified and Reference Describe their products and services? Reference Section What have they done to make information accessible to the seeker? Classified and Reference Sect. Please mention this Directory when dealing with Advertisers Central Library of Rochester and Monroe County - City Directory Collection - 1938 How Many Changes in a Year? @@ Out of every 100 People @ listeQ- in last i<fc 6* rffc /Wi ^9\iC9t AiA rfi* rfiJi if* rtA /<i?i /5* 1O1 f&i Directory** ^{flKjUflJ!^ 16% to 18% move away, vsj viy \gj kiy v^i ^ vsj "&J *s> vs; ^vsy v^ v<y yy ^g; i^y vs/ ** vs 0r Qlerli/i @ ^40> New People, equal to 17% ^M8&(flMS&(SJH|S&fl|MSS&4BH(BP to 19% move into town, or reach listing age 4Qt49t(Q> 26% to 29% more change their address, or their jobs, or some other vital fact that affects their listing 59% to 67% of the People listed have new information in some particular, which can be surely found only in the NEW DIRECTORY Note: These figures are from repeated checks in numerous cities, and do not vary 5% in any year These people are your Customers That is why Directories are made Please mention this Directory when dealing with Advertisers Central Library of Rochester and Monroe County - City Directory Collection - 1938 THE ROCHESTER DIRECTORY Fir the year ending November 1 1938 Containing Alphabetical Section (Page 37) Gives names, occupations and addresses of all men twenty years old or over, women vvio carry on business or are employed, widows, and all business houses. Dates of deaths di lg the previous year are given, and, where possible, the addresses of people who have moved t( other cities. The names of partners in firms are given in this de- partment, with much other lformation that cannot be found elsewhere. Classified Business Finder Page 169) All business houses, individuals in business for them- selves.and professional men a e listed without charge under the heading that best describes them. more , The progressive house , realizing that it pays to be easily found, pay a nominal charge for special listings in heavy type, under every heading where a buyer might look for them, cross-indexed to a descriptive space in the "reference section." Reference Department (Pare 65) Where more information than is possible to give under the headings is placed on fit for buyer's reference. The value of this department cannot be estimated. It is an index of the best business interests of the city, and stands for them and the city in reference libraries aljover the country, as well as on the desks of progressive business men. It is accessible to everybody, and the logical place to look for specific information. This probably explains why no oper form of publicity is so generally endorsed by business men, as a glance at this department vill show. Street and House Director/ (Pink Section, Page 1 1 55) A complete list of streets, giving num bers at intersections, and eiabling one to tell at once between what streets a given number lies, and the quickest way to gejthere. All business houses, individuals in business, and householders are listed in numerical oner upon their respective streets. The Streets are arranged in alpha betical order and show tie ward in which they are located. The symbol following a name in this section indicates Bat the house is owned by the person listed or by some member of the family. ; Map (inside back cover) the clearest map ever made of the city, on a scale large enough to see, and small enough to be fandled easily. Miscellaneous Informaion (Page 12) Organization of City Departments, giving officers and salaries, Railway oations,-Societies, Institutions, etc., with officers, State officers and departments, U. S. oncers and departments, Courts holding sessions in the city, with terms, officers and salaijes, Population tables, etc. (For detailed Index to Contents, see page 7) VOLUME LXXXVIII SOLD BY SUBSCRIPTION SAMPSON ^ MURDOCK CO., INC., Publishers Established 1846 729 POWERS BUILDING, ROCHESTER, N. Y. Printed in U. S. A. Copyright, Sampson & Murdock Co., Inc., 1937 Central Library of Rochester and Monroe County - City Directory Collection - 1938 NAMES IN THE ROCHESTER DIRECTORY ?Number of Names in General Directory of 1938 196,761 Number of Names in General Directory of 1937 198,617 Increase of Names 1,144 *This number includes the names of 4740 persons who have died or removed from the cith since the 1937 Directory was issued. O^LEIsriD^R 1937 1938 1938 Is 3 "S 3 3 fe J 1 E-. ) en f. 00 J 1 i i 2 3 Jan. 1 July July 9 4 ft 7 8 9 10 1 a 4 ft 6 7 N S 4 5 V 11 1? 13 14 IS 16 17 f 10 11 12 13 14 15 u 11 12 13 14 18 19 20 21 22 23 24 If 17 18 19 20 21 22 1? 18 19 20 21 25 26 27 28 29 30 31 23 24 25 26 27 28 29 21 25 26 28 30 31 3t 2 3 4 5 Aug. 1 2 3 4 5 6 7 Feb. 1 2 3 4 5 Aug. 1 f 9 K 11 12 13 14 t 7 8 9 11) 11 12 8 9 1ft in 17 18 19 20 21 n 14 16 16 17 18 19 H 15 16 IV 18 22 23 24 2d 26 27 28 2( 21 22 23 24 26 26 21 22 23 24 25 26 29 3(1 31 27 28 2* 29 30 31 2 Sept.
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