AGENCY INTRODUCTION 2016 Key facts
7 collaborators
Agency created in 2011 15 references
Independent Agency Partnership networks
France & Abroad
2016 Confidential © Com’Over 2 Managing team
David Laurène Edouard DRAHY WOLFF MENU
Creator / Associate Creator / Associate Associate Director Director Director 8-year experience 11-year experience 8-year experience In charge of Events General coordination In charge of CSR and Strategic issues issues
2016 Confidential © Com’Over 3 Our DNA
SPORT ENTERTAINMENT SOCIETAL
2016 Confidential © Com’Over 4 Our expertise
We are able to be the actor of part or of the entire reflection about your partnerships
From the strategic …to the operational reflection… setting up
2016 Confidential © Com’Over 5 Our strategic missions
Our approach on communication, strategic consulting reflection issues
1 2 Strategic Consulting Communication Consulting Audit, Benchmark, Surveys, Strategic planning, Market analysis, Elaboration of communication concept Sponsorship consulting, and plan, Rights negotiation, Strategy of contents, Evaluation, ROI Story telling
2016 Confidential © Com’Over 6 Our operational missions
Knowledge of all communication leverages to perfectly meet your objectives
Experiential PR Digital & CSR Social
Endorsement Trade Hospitalities Corporate Marketing
2016 Confidential © Com’Over 7 Some of our past and current clients
2016 Confidential © Com’Over 8 Consulting - Brand
• Consulting • Rights negotiation • Promotions • Event management • Corporate hospitality • Digital • Event management
360° activation of MasterCard’s sponsorship of the French tennis Open Roland-Garros
2016 Confidential © Com’Over 9 Consulting - Brand
• Audit / Benchmarking • Consulting • CSR • Activation • Communication tools • Community Management • Medias
Creation and activation of the CSR program “La Montagne. Nouvelle Définition.”, aiming to position the Caisse d’Epargne Rhône Alpes as the bank of the mountain.
2016 Confidential © Com’Over 10 Consulting - Brand
• Audit / benchmark • Strategic recommendation
Consulting for the Paris airports’ brand regarding their sponsorship strategy within culture / art.
2016 Confidential © Com’Over 11 Consulting & Event - Right Holder
• Consulting • Event Management
Support of the French Swimming Federation on its marketing strategy and support in events management (Kids Expo since 2011, European Championship in Chartres in 2012…)
2016 Confidential © Com’Over 12 Consulting - Right Holder
• Consulting • CSR program
Consulting for the Local Organizing Committee of the Women EuroBasket 2013 organised in France. Implementation of an innovative marketing offer around a strong CSR program dedicated to Women Empowerment.
2016 Confidential © Com’Over 13 Consulting - Right Holder
• Consulting • Sponsors’ activation • TV rights implementation • Event support
Sponsors’ activation and TV rights’ contract implementation on the 2014 European Swimming Championships and European Water-polo Championships. Support in the organization of the LEN European Annual Congress with the 51 Federations.
2016 Confidential © Com’Over 14 Corporate Events
• Full event production • Follow-up with partners and stakeholders • Budget management • Event logistics • Event content • Communication Organisation of Prices Ceremonies for Next Regie (BFM / RMC) and its partners: • Final report “Trophée de l’Ambition”; “BFM Business Awards” and “Trophées PME Bougeons Nous”
2016 Confidential © Com’Over 15 Mass Audience Events
• Event conception • Production • Budget management • Event logistics • Staff management • Entertainement • Communication • Final report
Creation and management of a 6 cities Tour across France in June 2012 for UEFA official partner KIA in partnership with RMC, official radio broadcaster
2016 Confidential © Com’Over 16 Mass Participation Events
• Full event production • Budget management • Event logistics • Staff management • Entertainement • Communication • Final report
More than 30 events organized in France and in Europe for NBA, with League’s superstars including Tony Parker, Boris Diaw, Dirk Nowitzki, Dominique Wilkins, Carlos Boozer…
2016 Confidential © Com’Over 17 PR & Community Management
• Media relations • Contents creation • Back and front office • Community Management
Management of NBA PR and community management in France since 2012
2016 Confidential © Com’Over 18 PR
• Media relations • Contents • Back & front office
Laureus World Sport Awards 2016 communication strategy : PR campaign and final report on press coverage
2016 Confidential © Com’Over 19 PR
• Media relations • Contents creation • Back and front office
Management of the FIFA TMS PR and media monitoring.
2016 Confidential © Com’Over 20 PR
• Media relations • Contents creation • Back and front office • Press event • Community Management
Management of Foot Locker PR in France for the 2013 campaign: “Approved Heat - Basketball’s Hottest collection of the year”
2016 Confidential © Com’Over 21 PR
• Strategic consulting • PR / medias • Marketing • Event Management
Organization of EuroJam 2016, French-American festival based on basketball (NCAA teams vs French selections), urban culture and with a strong CSR dimension
2016 Confidential © Com’Over 22 PR
• Strategic approach • Medias targeting • Back and front office • Event organisation • ITW 1 to 1
PR management for the Golf Compact de Louvigny launch in Normandy in April 2011
2016 Confidential © Com’Over 23 PR/ Hospitalities
• Packages production and negociation • Clients accompagnying • Final report
All year round management of hospitalitues related to Sport and Cultural Events
2016 Confidential © Com’Over 24 CONTACTS
David DRAHY : [email protected] / +33 6 83 56 46 63 Laurène WOLFF : [email protected] / +33 6 33 93 37 75 Edouard MENU : [email protected] / +33 6 18 47 41 22