Th e offi cial journal of ukactive Issue 11 Winter 2016 www.ukactive.com parkrun: how to build a fi tness empire

Inside Interview with Paul Sinton-Hewitt, parkrun founder » page 16 Bringing the ukactive Blueprint to life » page 20 Virtual Reality and Fitness: the future of the activity sector More people, More active, More often » page 22

Cover CS6AMENDED.indd 1 20/01/2016 11:44 WHAT IS ELEVATE? WHAT’S ON? Elevate is the UK’s first cross sector event bringing together 4,000 ATTENDEES represent the fi tness industry, healthcare, sport clubs, physical activity providers, academia, healthcare, industry, local government, public health, leisure, education, performance, military, retail, press and policy government and those working in performance to focus on infl uencers. an increasingly important and complex societal challenge: 150 EXHIBITORS turning the tide on inactivity. demonstrate advances in technology, research, analysis, rehabilitation, psychology, biomechanics, training, sports medicine and service provision. Taking place at Olympia London between 4-5 May 2016 Elevate is a free-to-attend occasion where all stakeholders can contribute their perspectives and learn more about how the connections 100 SPEAKERS between exercise, health and performance are strengthening. share knowledge and ideas on the strategies to increase participation, physical activity for health and FREE TO ATTEND – REGISTER NOW wellbeing and the future of performance. WWW.ELEVATEARENA.COM 9 CURATIONS present demonstrations, installations, innovative products, evidence-based talks delivered by thought Supporters: leaders via 2 attractions and 7 feature areas.

WWW.ELEVATEARENA.COM

UKA.Winter16.002.indd 1 20/01/2016 09:58 Regulars Welcome 5. News Th e latest news from ukactive, our Strategic partners and members. As we race into what promises to be another packed and exciting New Year, 12. External Aff airs here at ukactive as always we’ve got our hands full making sure we’re off to a Stan Jackson provides analysis on running start. Hopefully now you’ve all recovered from the festive season and the Government’s Sports Strategy. are ready once again to get the nation moving. 14. Skills and Workforce update As we’re preparing to ramp up our eff orts and bring the ukactive Blueprint off We celebrate the winners of the the page and in to Government policy, deliver more, bigger and better headline Active Training Awards. ukactive events and get more people, more active, more often, this season’s 18. Health and Safety update journal should give a brief overview of everything we’ve got planned and all the dates to keep We outline the new sentencing an eye out for. guidelines and the impact for We were lucky enough to hear from the founder of parkrun, Paul Sinton-Hewitt, at our our members. National Summit last year, and this month our team caught up with him to answer some 30. Dates for your diary questions on pages 16 and 17 on the secrets behind his success and how the physical activity FIBO, Cologne – sector is set to evolve over the coming months and years. 7th and 8th April 2016 ukactive’s Blueprint for an Active Britain, also launched at the Summit, was the biggest Flame Activity Day, Conference and Awards – report launch in ukactive history. On pages 20 and 21 we take a closer look at what the 28th and 29th June 2016 document means for the sector and how we’ll be pursuing its policy recommendations in National Fitness Day – the future. 7th September 2016 Stan Jackson, ukactive’s External Aff airs Manager, provides some food for thought on the Active Training Workshop recent unveiling of the Government’s new sports strategy on page 12, and on page 22 we take & Awards Autumn 2016 National Summit – a look at how the explosion of virtual reality hardware onto the market might lead to some 10th November 2016. exciting new developments both at home and on the gym fl oor. Over the winter months, ukactive embraced the 2015 ukactive Team Physical Activity Features Challenge – powered by MyZone. Find out who was crowned champion and, more importantly, how wearable technology is helping companies encourage their work colleagues 16. Interview With founder of parkrun, to be active across the country on page 28. the running man himself Both myself and ukactive's Chair, Baroness Tanni Grey-Th ompson, look very much forward Paul Sinton-Hewitt. to working with all of you over the coming year and, as always, getting more people, more 20. Building an Active Britain: active, more often. Bringing the ukactive Blueprint off the Page.

22. Virtual reality: the future of the activity sector Looking at this new world of physical activity.

24. Raising the Bar Steven Ward Founder and Managing Director Executive Director, ukactive of Future Fit Training Rob Johnson explains the key fi ndings of the Raising the Bar report. Editors ukactive Together has been Whilst every care has been taken in compiling published by Redactive. this publication, and the statements contained Editor | Ruth Woods 26. We can do it: leading the herein are believed to be correct, the publishers Deputy Editor | Jon Hulks and the promoters will not accept responsibility way on cancer rehabilitation’ for any inaccuracies. Reproduction of any part of this publication without permissions is How leisure providers are keeping Design | Andrew Metcalfe strictly forbidden. up with the times by off ering [email protected] ukactive and the Publishers make no health programmes. Redactive recommendations in respect of any of the Tel: 020 7880 6200 Contact advertisers, and no recommendation may be 28. Th e 2015 ukactive Team 17 Britton Street | London EC1M 5TP implied by way of the presence of their [email protected] www.redactive.co.uk advertisement. Physical Activity Challenge – powered by Myzone Twitter: @_ukactive | Facebook: Getukactive | LinkedIn: ukactive How wearable technology is Th is communication is from ukactive (formerly the Fitness Industry Association). encouraging active workplaces. Registered in England with company number 2589238.

ukactive.com Together | Issue 11 | winter 2016 3

Text CS6 amended.indd 3 20/01/2016 14:22 AWESOME DIST NCE LEARNING

You have to go a very long way to top Human Kinetics online courses for distance learning.

Earn CPD points with 101 online courses including 55 courses endorsed by REPs

From the world’s leading fitness, activity and health publisher

Develop, improve and achieve your the world's premier information provider of career and fitness goals with Human sport, health and fitness for 41 years. Prices Kinetics online courses. start from as little as £15.83 + VAT. Visit us online today and see how far they take you. Learn valuable new skills anytime, anywhere and at a pace that suits you. There are hundreds of courses to choose TOP FIVE REPs from including some highly specialised ENDORSED COURSES ones. And more are added each week. 1. ACSM/NPAS Physical Activity in Public For a rich learning experience courses Health Specialist Certification feature interactive elements, tests, videos 2. Advanced Reps, Sets, and Loads for Hypertrophy and Strength and more. Each one has been created by 3. Aquatic Exercise for Rehabilitation experts and crafted by Human Kinetics – and Training 4. Becoming a Coach: Maps and Realities

ENDORSED BY THE WORLD’S MOST TRUSTED ORGANISATIONS 5. Bending the Aging Curve: A Periodized Prescription for Improved Aging Go online to see the full list of REPs endorsed courses.

Scan this QR code Get started today to visit the website humankinetics.com/awesome

UKA.Winter16.004.indd 1 18/01/2016 16:17 ukactive news Th is section features key updates from ukactive since the last edition

ukactive unveils new Suppliers Council

Last year ukactive announced the senior sector leaders who will join its Technology Provider: new Suppliers Council as the next stage in its Governance Review process. Dave Wright, CEO, MyZone Th e ukactive Suppliers Council provides the voice for suppliers within Health, Wellness or Nutrition Provider: the ukactive membership base. Replacing the longstanding FEES body, Dr Jacquie Lavin, Head of Nutrition and Research, Slimming World it will handle issues of substance to those members and seek to utilise Licenced Based Activity Provider: the extensive reach and network of suppliers to full eff ect. Martin Franklin, CEO, Les MillsUK ukactive Supplier Members were asked to put their name forward to Marketing, Communications or PR Company: stand for the Suppliers Council with a fi nal decision made by the ukactive Sue Anstiss, Managing Director, Promote PR membership Council, who agreed the below 14 seats on the Suppliers Dawn Tuckwell, Director, Action PR Council. Th e seats were weighted on the amount of ukactive supplier Professional Business Service: members within each membership category. Ivan Stevenson, Director, DFC ukactive are delighted to announce the following members onto the Suppliers Council: Commenting on the formation of the Suppliers Council, ukactive Architect, Designer or facility ‘Kit out’ Supplier: Executive Director Steven Ward said: Joseph Robinson, Director, Show-Off Media “Th is group of people have the experience and gravitas to advise me, Awarding or training Provider: our Member Council and the main ukactive Board on some of the major Nigel Wallace, Client Services Director, Lifetime Training questions for our sector. Together they can help shape the future of Business technology Provider: ukactive, the way it provides services for members and the way we Wayne Heath, Founding Director and CEO, Club Manager bring the sector together for outstanding networking events. Together, Equipment Suppliers: they have the ability to develop a true industry wide strategy for trade James Anderson, UK Sales Manager, Core Health & Fitness shows, conferences and spreading innovation, both in the UK and Andrea Bianchi, Managing Director, Technogym internationally. However, I’m most excited by the collective reach of Jonathan Griffi ths, UK Marketing Manager, Precor these members to spread the ukactive mission far and wide, to every Jon Johnston, Managing Director, Matrix Fitness/Johnson Health Tech UK corner of the sector, with the goal still being to make ‘more people, Jason Worthy, Managing Director, Direct Business – EMEA, Life Fitness more active, more often’.”

ukactive supports drive to get more people registering to donate blood

ukactive has partnered with NHS cancer, blood disorders and campaign. Giving blood is an members to #BleedForEngland Blood and Transplant to support undergoing surgery too. amazing thing to do. Help us meet joining the campaign and saving their #BleedForEngland campaign Th ere are four main blood groups the need for new donors. Please lives – operators such as Fitness to increase the number of people – A, O, B and AB – and patients go to www.blood.co.uk today, fi nd First, Anytime Fitness, English signing up as new blood donors. need to be given compatible blood. out if you can donate, register as a Federation of Disability Sport, New donors are needed to So it’s important that NHS Blood donor and book an appointment. CIMSPA & others. replace those that can no longer and Transplant attracts people Giving blood is simple and easy to Commenting on the campaign, donate and to ensure there is the from all ethnic backgrounds to do and will only take about an hour ukactive Executive Director Steven right mix of donors to meet become blood donors. Over 6,000 of your time. We plan our sessions Ward said: “ukactive is proud to be patient needs in future. donations are needed daily to in line with the amount of blood working with NHS Blood and A common misconception is that support patients throughout we need to collect to meet Transplant to raise awareness of the people only need blood England and North Wales. hospital and patient needs so it’s nation’s need for new blood donors. transfusions after serious Jon Latham, Assistant Director at best to book an appointment.” Donors play a truly vital role in accidents; this isn’t true. Blood NHS Blood and Transplant, says: A number of ukactive operators saving lives and we thank leading donors are crucial to saving and “It’s great to have the support of have already joined forces on this operators such as Fitness First & improving the lives of patients with partners like ukactive for this campaign, in a bid to get their EFDS for supporting this campaign”.

ukactive.com Together | Issue 11 | winter 2016 5

Untitled-9 5 20/01/2016 09:09 ukactive news Th is section features key updates from ukactive since the last edition

New data show Brits are collectively achieving some incredible fi tness feats

Physical activity has rocketed up the national agenda thanks to a steady fi tness and technology providers Precor. Th is data – compiled and growing body of research and media coverage of its benefi ts to health. A analysed for the fi rst time by ukactive – shows that in 2014 the 11,171,062 new ComRes poll shows that 51% of British adults say that they now hours spent in the gym using treadmills, stationary bikes and resistance think being physically active is more important for a healthy lifestyle than training meant Brits: they thought it was just a year ago. Britons are also more than three > Ran the equivalent of 794,133 London Marathons on treadmills times as likely to report that exercising every day has the most positive > Crossed the English Channel 158,692 times on rowing machines impact on health, than they are to say that getting more than 7 hours of > Cycled around the Earth’s circumference 743 times on bike machines sleep a night has such an impact (35% vs. 10%). Previous research by ukactive has highlighted the scale of inactivity among In addition, data from parkrun, which organises free weekly 5km runs on Britons, with 29% of the UK population classed as physically inactive – a Saturday mornings in parks up and down the country, found that its higher proportion than most other EU countries and even the USA. average 45,000 weekly participants clocked up over 1million hours of But whilst a sizeable proportion of Brits are stuck to the sofa, an ever running time last year. And the fi gures don’t even include the millions of growing number are catching the active bug, evidenced by new data hours spent zumba-ing, using free weights or box jumping. So there are compiled by tracking fi rm Gymetrix with additional statistics from leading some positive moves in the right direction.

National Fitness Day – “Th e most active day of the year”

On Wednesday 9th September Meanwhile, over 780 primary helping to cut your risk of starting point is – if you build 2015 2,000 health clubs and gyms schools also laid on special developing a range of conditions regular physical activity into your across the country laid on 10,000 physical activity events for from dementia to cancer. life you’ll amaze yourself with what free exercise classes to mark youngsters. “It doesn’t matter where you are you can achieve. National Fitness Day. Baroness Tanni Grey-Th ompson, today with your activity habits. “Physical activity can take many Using www.nationalfi tnessday.com chair of ukactive, said: Th is is about saying to everyone: forms, from gym-going to people searched for all types of “National Fitness Day is a chance just do more.” gardening. Th e trick is to pick an classes from bootcamps to for everyone, no matter how fi t Celebrity trainer and physical intensity and duration of activity spinning and zumba to swim relays they are, to try something new activity expert Greg Whyte, who you’re comfortable with and happening near them. and get the activity bug. coached comedian David Walliams gradually build it up so it can be part Sessions will be ran from early in “Being physically active is a great to swim across the English of your routine for the long-term.” the morning until late at night – way to have fun, make friends and Channel and helped Olympic rower National Fitness Day 2016 is allowing the time-poor to squeeze feel good about yourself. But it’s also James Cracknell to run, cycle and happening on 7th September 2016 in a class at lunchtime or before or one of the most important ways we swim to Africa, said: for more information contact the after work. can look after our long-term health, “It doesn’t matter what your events team 020 7400 8600.

Let's Get Moving… a step in the right direction!

An extract from ‘Let’s Get Moving’ by Sylvia Davis, LGM Participant Birmingham “My exercise and diet changed, It was quite slowly done, But with support from all the group my life change had begun.”

2015 was a busy year for the Let’s slowing down. Our new website, and moderate physical activity more GP surgeries. With another Get Moving Team. Over 1800 launched at ukactive’s National levels signifi cantly increased 14,000 people to be off ered patients attended Let’s Get Moving Summit, celebrates the during the intervention and were appointments as part of our project appointments, that’s 60% more achievements of our patients and maintained over a 6 and 12 month with Essex County Council, we are than the previous year. We boasts a Noticeboard where all LGM period. As well as this an amazing looking forward to another busy expanded from Luton and related news can be found. We also 229% increase in sport at 12 year in 2016. We are so proud of the Bedfordshire into Birmingham, Essex sent out our fi rst newsletter at weeks was evidenced. We also achievements of our participants and Kent and launched an exciting Christmas to everyone who signed received a wonderful poem about over 2015. Both Let’s Get Moving partnership with NCT to deliver a up on the website. the LGM experience further and our patients are making big tailored programme for new mums. In November our Research Team demonstrating how LGM is steps in the right direction. From launching our brand new evaluated the LGM Programme in changing lives across the UK. website to publishing evaluation Luton and Bedfordshire. Th e With LGM continuing to grow we For more information reports, things certainly are not results showed that both vigorous are in the process of recruiting call 020 7400 8640

6 ukactive.com Together | Issue 11 | winter 2016

Untitled-9 6 20/01/2016 09:09 Strategic Partner news Th e section features key updates from ukactive Strategic Partner members over the last few months

How SCL enriches and empowers young people through sport

ukactive has welcomed the UK’s Lewis Field, With many young children getting leading provider of education Managing Director of SCL far too much screen time and too through sport , SCL Education little activity especially in the Group (SCL), to the Strategic school holidays, how can we get Partner Group. Through their more children, more active in innovative sports academy these breaks? partnerships with over 50 “I think there needs to be two professional and grassroots focuses here – one is on the sports clubs and organisations, children’s providers and the other SCL educates 2,000 16-18 year one on parents. Children’s olds each academic year. SCL providers need to take also provides children’s activities accountability for delivering active and school sport services to childcare and, collectively, we hundreds of thousands of need to ensure that all children primary school children each relate enjoyment to being active. year. ukactive discusses with Th ere are a lot of providers doing Managing Director, and co- a fantastic job of capturing young founder, Lewis Field the people’s imaginations with fun importance of getting young ways to get children active. We people active and how SCL should harness this, and all the engages hard-to reach young expertise, to create a best adults: practise guide, or codes of people’s passion in the right ways school children gives a real sense conduct, for all providers so high With almost three quarters of a and thus engaging them in an of responsibility that helps them to standards are in place million young people classed as environment that is suitable to develop skills in organisation, everywhere. Parents also need ‘Not in Education Employment or their needs is crucial for their leadership and teamwork- all of support with community hubs Training’ (NEET), what can be done learning and progression. At SCL which are necessary for any job. where they can go to seek advice to engage this group? we fi nd that combining education Th e particular benefi ts of sports on getting their children active “Th ere are a few key factors that with sport and delivering coaching for personal and fi nd out the diff erent options we fi nd lead to young people going programmes from inspiring sports development are the respect, there are locally for their children on to become NEET – such as facilities has a real power for bond and admiration they gain to lead active and healthy incorrect educational off ering or engaging young people and as a from the primary school kids they lifestyles. decisions at critical times in their consequence have seen some coach – which is a real confi dence At SCL we are keen to keep secondary school education remarkable success stories and boost for those on our education developing as an organisation, which, over a period of time, leads excellent progression rates onto and training programmes. Th ey collaborating with others in the to disengagement and lack of Traineeships, Apprenticeships and become role models which builds sector to develop our off erings motivation. Alongside, inadequate higher education for our young confi dence and self-esteem, plus for young people, be it through or incorrect careers advice which people. as we tell them……. ‘if you can our training programmes or does not meet the need of the I’d say the work related activities teach or coach a class of fi ve through the provision of activities young person’s career aspirations. centred on the young people year-olds you can pretty much for children to help them lead We need to harness young teaching and coaching sport to accomplish anything!’” healthy lives.”

Jenny Patrickson appointed Active IQ Managing Director

Active IQ has appointed Jenny Patrickson as industry, Jenny has been instrumental in Managing Director. In her new role, Jenny will upholding industry standards in relation to retain responsibility for the business qualifi cations and has developed a range of development team and will also assume international accreditation and quality responsibilities for operations and the assurance models for organisations such as the customer service team in Active IQ. European Health and Fitness Association Jenny, who formerly held the role of (EHFA), Ireland Active and the International Commercial Director at Active IQ, has Confederation of Registers for Exercise developed and implemented strategic Professionals (ICREPs). planning, business development and business Jenny will continue to report to Debra Stuart, process improvement and will continue to CEO of Premier Global, who comments: “Since focus on developing creative and fl exible joining the organisation in February 2014, Jenny provision of vocational qualifi cations in has made a huge contribution to the business response to signifi cant changes currently and through consolidated growth, she has taking place within the sector. ensured Active IQ continues to be the awarding With over 25 years’ experience in the leisure organisation of choice for the sector.

ukactive.com Together | Issue 11 | winter 2016 7

Untitled-9 7 20/01/2016 09:09 Strategic Partner news Th e section features key updates from ukactive Strategic Partner members over the last few months

Swimming pool in Xi'an, China, due to open in March 2016

New Business: Water Babies in China

Water Babies have had a while in the UK we can be up successful few months exploring against it searching for pools that how their baby swimming we can use for our lessons. I think programme could expand in a in some ways this is because of VTCT's new Technical Level qualifi cations Chinese market. Presentations the fact that in China baby across China including at the swimming is a whole family event VTCT has developed two new assessment used for these Chinese Infant and Toddlers with the grandparents and qualifi cations for the Sport, Active qualifi cations also diff er from Development Forum in October everyone, and so having a centre Health & Fitness sector. Th e previous qualifi cations. In addition coincided with President Xi that caters to the needs of the following level 3 technical to the unit assessments, there is Jinping’s visit to the UK and the whole family takes on a greater qualifi cations, available from now a fi nal synoptic assessment announcement of the reversal of importance. Th is idea of a centre September 2016, have been which brings together skills from the longstanding one-child policy. especially for the early years has developed in consultation with across all mandatory units; and an “It’s been a whirlwind” says shown us new possibilities and so employers and colleges. external examination which tests Managing Director of Water Babies while we are exchanging with > Level 3 Diploma in Personal knowledge from across all units. A Steve Franks, “from the moment China operational standards, Training holistic grading rubric is used to we decided to expand programmes and qualifi cations for > Level 3 Diploma in Massage and reward and credit the work of internationally 15 months ago to baby swimming they are showing Th erapies for Sport. learners (Pass, Merit, Distinction actually having in our sights an us a diff erent setting where it can and Distinction*) who show early year aquatics centre to open take place, helping to potentially Th e qualifi cations are diff erent exemplary skills and knowledge in next year where the Water Babies broaden what is off ered in this from any previous qualifi cations an integrated and applied way. Th e programme will be taught in China, country too. Th e palpable because they emphasise qualifi cations will be supported by it’s hugely exciting and also excitement of our Chinese development of the essential a robust set of teaching and fascinating to see the priority they partners to be working with us is ‘softer/helping’ skills and the learning resources. give to early years development. In a wonderful refl ection of the high knowledge of behaviour change VTCT is hosting further that respect they’re way ahead of standards we at Water Babies personal trainers and sports consultations in January to review us in their commitment to the hold ourselves to and has helped massage therapists need to their level 2 qualifi cation FE college importance of the early years.” us build a strong foundation to support clients to make healthier provisions and level 3 graded “What we’ve learnt is that in take the Water Babies brand lifestyle choices. qualifi cations suitable for the China they just build facilities, across China.” Th e structure and the private training provider market.

Lifetime Training names Apprentice of the Year

In late November Lifetime Training hosted their fourth annual Lifetime the profile of apprenticeships under his leadership at the Riverside Learner Achievement Awards, which recognise, reward and celebrate the Leisure Centre in Norwich. personal successes and resulting career development of individuals who Alex Khan, CEO of Lifetime Training, said: “Th e life and career journeys have completed an apprenticeship qualifi cation with Lifetime Training. of all our LLAA fi nalists vary dramatically but there’s one common thread Held at the Tower of London, Ellie Woolham, 24 from Gosport, scooped the throughout – professional training does make such a diff erence. From prestigious Active Leisure Apprentice of the Year award for leading a large improving a person’s self-esteem to providing the leadership and team of fi tness instructors, personal trainers and group exercise instructors management tools that help them climb the career ladder, qualifi cations to achieving the highest audit of all the leisure centres in the region (92%). clearly mean more than just a certifi cate. Phil’s dedication to helping Local contract manager Phil Wright was named Apprentice people achieve their career aspirations makes him an incredibly worthy Champion of the Year for his work supporting all learners and raising recipient of this award.”

8 ukactive.com Together | Issue 11 | winter 2016

Untitled-9 8 20/01/2016 09:09 Member news Th is section features key updates from ukactive since the last edition

Kirklees Active Leisure wins top Fit For Sport support the ASA Award for its aquatics Yellow Ball Foundation

Charitable leisure trust Kirklees sessions by over 10,000 people, Th e Yellow Ball Foundation provides physical activity opportunities for Active Leisure (KAL) who manage having introduced new products children from disadvantaged backgrounds, particularly off ering them a 14 leisure facilities and swimming and programmes and new safe environment to have fun and try diff erent sports and activities. Th e pools on behalf of Kirklees Council timetables for all pools. charity was established by a board of independent trustees including Fit have just won the ASA’s Facility More than 6,500 adults and For Sport founder Dean Horridge, and the company continues to fund Operator of the Year. Th e Amateur children swim in KAL Swim places for hundreds of children on their holiday activity camps and after Swimming Association (the Academy and over 300 swimmers school clubs. In 2015, Fit For Sport donated £100,000 worth of free places national governing body of are part of KAL’s Swim to the Yellow Ball Foundation. For more information about the charity swimming) recognised KAL for its Performance training programme www.yellowballfoundation.co.uk outstanding programmes, with a number youngsters being performance and partnerships. identifi ed on the British Swimming KAL has increased the number Talent Programmes. For more Brentwood Leisure Trust launch new taking part in public swimming information: www.kalswim.co.uk Inclusive Sport and Fitness Programme

Th e Gym Group launches price-based retention model

Th e Gym Group are using a new statistical model to understand the Brentwood Leisure Trust, who – a pledge to develop and promote impact of price changes on behaviour and to predict future outcomes for operate the Brentwood Centre, equality, diversity and inclusion. the business. Th e data model, which included analysis of more than launched their new inclusive sport Under the umbrella of the inclusive 800,000 member records from 50 of the brand’s gyms across the UK, and fi tness programme at a half programme, the Brentwood Centre will enable the company to make strategic decisions about pricing and day activity event. During the has developed and supported new promotions that will have a direct link to products and services for both event delegates from national, initiatives including the award- new and existing members. regional and local organisations winning Fitness In Mind™ “Th e low cost/budget market is becoming increasingly competitive and participated in inclusive activities, programme, the award-nominated improvement at the margin is the key to success,” explained Rob Gregory, and shared ideas and best practice Barbell Girls, the annual BLT Sports former global director of member experience at Fitness First. “So it was of fully inclusive programmes. Fest event, the Golden Years Fitness important for Th e Gym Group to develop a retention strategy that Th e launch of the new programme and the ever popular focuses on the areas that have the greatest impact on profi t. Th e Gym programme included the Dementia-Friendly Tea Dances. For Group continue to be a technology leader in this sector and intend to build introduction of the Brentwood more information visit www. on this work to distance the brand from its rivals.” Leisure Trust ‘Inclusive Challenge brentwood-centre.co.uk/ www.thegymgroup.com for the Sport and Leisure Industry’ sport-and-leisure/fi tness-in-mind

ukactive.com Together | Issue 11 | winter 2016 9

Untitled-9 9 20/01/2016 09:09 Member news Th is section features key updates from ukactive since the last edition

Sports Minister joins swim stars for milestone school swimming anniversary

Sports Minister, Tracey Crouch, joined a host of Olympic athletes to celebrate swimming ability. 125 years of school swimming lessons. Held at sports and leisure operator > 20 per cent of primary schools are using the Sports Premium to Everyone Active’s Westminster Lodge Leisure Centre the event also coincided support school swimming, a year-on-year increase of two per cent. with the release of the ASA’s 2015 School Swimming Survey, which shows the > Th e average teacher:pupil ratio has improved to 1:10 from 1:11 current standard of primary school swimming. Key fi ndings include: > Only 52 per cent of children aged between 7 and 11 are able to swim 25 Plans to help raise awareness of school swimming during the year will metres unaided, despite it being a Key Stage 2 national curriculum include Everyone Active and Becky Adlington’s SwimStars working in requirement. partnership to raise attainment, including launching a School Swimming > 33 per cent of parents are unaware of their child’s progress or ability National Awareness Week in February 2015 and the ASA’s ‘Biggest regarding water safety and swimming, and only 17 per cent of primary School Swimming Lesson’ in the spring. schools communicate with secondary schools regarding a pupil’s www.everyoneactive.com

Energy with Inenco

Talking about energy in this other sectors but it’s not surprising. energy costs, and lighting absorbs their energy: business rates vary industry is usually a reference to a Danny Th omas from energy 20% of costs, but even powering considerably, so working with an high octane class or number of consultant Inenco explains: smaller equipment adds up: the energy consultant to negotiate the calories burned, but the rising cost “Leisure centres are major energy average vending machine costs best deal can save thousands. of electricity and gas means that users: gym apparatus, air £200 a year to run. To support ukactive in getting energy is rising to the top of the conditioning, swimming pools and “Being more energy effi cient can more people, more active, more boardroom’s agenda in the leisure bright lighting all require make a big diff erence: Th e Carbon often, Inenco will be providing sector. In a typical sports centre, considerable energy to keep the Trust estimates that the UK leisure money off vouchers for every energy accounts for as much as centre running and make it an sector could save up to £70 million leisure centre that joins ukactive to 30% of total running expenditure, inviting space to welcome by fi nding ways to use less energy. be donated to the local community. second only to staffi ng costs. Th at’s members. Heating a swimming It’s also essential that leisure For more information, visit a far higher fi gure than in most pool alone takes up to 65% of centres aren’t paying too much for www.inenco.com/ukactive

10 ukactive.com Together | Issue 11 | winter 2016

Untitled-9 10 20/01/2016 09:10 SCL – MANAGED SERVICES FOR KIDS’ CLUBS

HOLIDAYS WEEKENDS AFTER SCHOOL CLUBS

Why outsource your kids’ club management with SCL? 9A hassle-free, professional service - we design & run fantastic clubs for 4-12 WE SUPPLY & INSTALL year olds GYM MIRRORS & 9Ofsted Grade 1 ‘Outstanding’ - a better quality of childcare DANCE STUDIO MIRRORS 9Fun, engaging & educational programs – providing what parents & children want gymmirror.co.uk &UFXXNTSFYJ VZFQNąJIYJFR 9 TM keeping over 400,000 children active ■ Pilkington safety-backed Optimirror each year ■ Stock & bespoke sizes available 9Leading provider with over 15 years’ ■ Cracked mirrors removed & replaced experience - driven to provide the best ■ Professional installation service 9Consistency of team - with better management comes lower staff turnover ■ Nationwide delivery Plus… WE ALSO SUPPLY PLEASE CONTACT US PORTABLE MIRRORS 9Provides your centre with an income stream £250.00 + vat FOR A FREE QUOTATION (DISCOUNTS ON BULK ORDERS) GET IN TOUCH IF YOU’D LIKE A FREE CONSULTATION: e [email protected] t 0845 644 5747 w wearescl.co.uk sales & enquiries: 01223 263 555 ) [email protected]

VISIT OUR WEBSITES: www.dancestudiomirrors.co.uk XXXHZNNJSSPSDPVL
t
XXXQPSUBCMFNJSSPSTDPVL

S J O B

www.ukactive.com Issue 6 Autumn 2014 The official journal of ukactive Active IQ Talent Match Active IQ is delighted to introduce Active IQ Talent Match, The a service for training providers and employers operating LQWKHDFWLYHOHLVXUHVHFWRUDQGIRUH[SHULHQFHGTXDOLÀHG summit WUDLQHUVDVVHVVRUVDQGLQWHUQDOYHULÀHUVORRNLQJIRUIUHHODQFH and opportunities, or full or part time employment.

beyond Active IQ Talent Match is the perfect platform to advertise Exploring the sectors key events your job listing FREE of charge. All that is required, is Inside the completion of a registration form which will upload

Leisure Industry information to the jobs portal. Week » page ??

National Summit 2014 » page ?? Whether you’re a provider of education or an experienced, Getting the most from your social network TXDOLÀHGWUDLQHUDVVHVVRURULQWHUQDOYHULÀHUORRNLQJIRU » page ?? opportunities, visit www.activeleisurecareers.com or email [email protected] for futher information.

Reach 3,500 inÀ uential purchasers. To advertise in Together please contact: Alex Monteith: 020 7880 7613 [email protected] For more information please email [email protected]

UKA.Winter16.011.indd 1 20/01/2016 12:33 Sporting future

With the dust settled on the and them’ and more ‘us and us, all forms of participation. Th is together’ when it comes to detail should certainly not be Government’s announcement of delivering physical activity overlooked, as it is a central aspect outcomes in local communities. of the delivery of the document, its new Sports Strategy, ‘Sporting In line with this approach, the and could lead to some interesting Future’, ukactive’s External Active People Survey will be opportunities for the sector. redesigned as Active Lives, to ukactive has always campaigned Aff airs Manager Stan Jackson develop a more robust for government to take the strong asks what it means for the measurement of how active steps necessary to integrate the people truly are, specifi cally taking physical activity sector within its sector and Government in 2016… into account activities like walking, ambition to get the nation moving. cycling and dancing. Because In the last few years this has been Th e Government’s long awaited of the importance of getting really, what does it matter if I underpinned by our work to and much anticipated Strategy for people active, rather than choose to get active playing embed inactivity as a top tier Sport fi nally made its appearance participating in sport, runs football, whereas Joe Bloggs health priority, through in December last year – signalling throughout the entire strategy and prefers to swim; it all leads to the publications such as Turning the the start of a new era for the echoes ukactive’s Blueprint for an same goal. tide of Inactivity and ukactive’s p hysical activity landscape and a Active Britain. Th e overarching aim Th ere was also a loud and clear Blueprint for an Active Britain. Th e tangible step-change in the of the Strategy is no longer driving endorsement of the decision new strategy clearly shows the Government’s approach to getting up the number regularly taken in July 2015 by the ukactive extent to which we’ve been heard the nation moving. participating in sport – it is now Membership Council to task its in the heart of Westminster and Among its many headline improving the health and wellbeing chartered institute – CIMSPA – Whitehall. reforms, one in particular caught of individuals, and the economic with the delivery of the sector’s Tackling inactivity is now more our attention: the distinction often prosperity and social cohesion of workforce development needs. A central to Government policy than at made between sport and wider local communities. It might seem strong sign of partnership any point before. Of course, equally physical activity in government semantic, but it’s a seismic moving between DCMS and our sector this means our job is now more policy and access to funding – of the goalposts for activity and a push in the right direction on important than ever: our hands will often a source of frustration and a providers. All future funding will go standards. be full throughout 2016 keeping sticking point for our sector – has to organisations that can achieve Finally, our Chair Baroness Tanni inactivity in the spotlight, ensuring been removed; described in the one or more of these objectives, Grey-Th ompson will head up a the good intentions of the strategy strategy as “unhelpful, outdated regardless of which physical ‘Duty of Care’ working group which are fully translated to real-world and irrelevant.” activity or sport they off er. will oversee the standards of policy – and not hidden away in a Th is welcome acknowledgement For the sector, it’s an end to ‘us delivery and conduct throughout dusty Whitehall cabinet.

12 ukactive.com Together | Issue 11 | winter 2016

Untitled-9 12 20/01/2016 09:10 Untitled-9 13 20/01/2016 09:10 Skills and Workforce news Th is section features key updates within skills and workforce development in our sector

Celebrating success at the 2015 Active Training Awards

Over 200 delegates from the Richard Latham of Places for People training and development of our sector’s top training providers, Leisure across the ten categories. workforce. Building the workforce Winners employers, higher education All fi nalists demonstrated that fi ts the needs of a growing Innovative Training Programme providers and commercial exceptional performance and sector is one of the greatest of the Year – Nuffi eld Health vocational providers gathered at commitment to vocational challenges we face, and events Best Use of Technology – the second annual Active Training education, training and such as the ATAs are a superb Lifetime Training Awards Ceremony at the Crowne development across the physical example of how we can come Large Training Provider of the Plaza in Marlow delivered by activity sector, and to recognise this together to drive standards up, Yea r – Lifetime Training ukactive and CIMSPA, sponsored fi erce commitment, three fi nalists improve quality and recognise Small Training Provider of the by Active IQ. received additional ‘Outstanding success. Congratulations to all the Yea r – Gemma Quinnell’s Th e awards celebrate exceptional Achievement’ awards. winners and fi nalists whose work Health, Fitness & Dance performance committed to Th ese awards truly recognise has been celebrated”. Large Employer of the Year vocational training and value and professional Nigel Wallace, Client Services – Fusion Lifestyle development within the physical development, showcasing Director at Lifetime Training, Small Employer of the Year – activity sector. innovative ways to help the sector added: “ This year has been Jubilee Hall Trust After much anticipation and thrive. All entrants will receive key characterised by change at Health and Wellbeing Training following three months of rigorous feedback reports, so they can Lifetime and we have developed Programme – GLL assessment, this year’s sector benchmark their organisation many new strands to our Supplier Learning and leading winners included Lifetime against the best in the sector. programmes. Winning these Development Provider – Training, GLL, Nuffi eld Health, Fusion Steven Ward, ukactive Executive awards was a huge endorsement Schwinn Cycling Lifestyle, Jubilee Hall Trust, Gemma Director said: “Th e Active Training of the direction we’re heading. It Apprenticeship Provider of the Quinnell, Schwinn Cycling and Awards are a fantastic initiative is great to receive the recognition Yea r – Lifetime Training celebrating excellence in the for the hard work and dedication Most Inspiring Physical Activity of our team and the brilliant Professional – Richard Latham, partnerships we have with our Places for People Leisure Ltd Apprenticeships (in England): clients.” vision for 2020

On 7th December, the as the creation of a Digital New Trailblazer standards Government released its ‘English Apprenticeship Service for Apprenticeships: Our 2020 Vision’ employers to simplify the process Work to improve physical activity sector apprenticeships through the document, a plan for how it will of fi nding apprentices and training Trailblazer initiative has made another leap forward, with the foundations increase the quality and quantity providers online. now in place for three new sets of standards. of apprenticeships, with the aim of Th is follows the announcement Unveiled at the Active Training Workshop and Awards 2015 by the achieving 3 million apprenticeships of the Apprenticeship Levy in the Physical Activity Sector Trailblazer group, the new standards cover by 2020. Spending Review and Autumn apprenticeships for the roles of fitness instructor, leisure assistant Th e plan entails the creation of Statement 2015, which will come and children’s activity practitioner. They follow the standards set out an Institute of Apprenticeships to into eff ect in April 2017, at a rate of for personal trainer and leisure duty manager apprenticeships, which oversee the regulation, design and 0.5% of an employer’s pay bill over were approved by the Department for Business, Innovation and Skills delivery of apprenticeships, as well £3 million. in August.

14 ukactive.com Together | Issue 11 | winter 2016

Untitled-9 14 20/01/2016 09:10 FREEDOM TO FOCUS ON WHAT MATTERS MOST: YOUR MEMBERS

Sophisticated Solution, Peace of mind, Manage your Your members, easy to use financial strength members' journey better connected

Contact us To learn how ClubWise can help you find the freedom to focus on your members, please get in touch with our team 01844 348 300 [email protected] www.clubwise.com Connect with us

UKA.Winter16.015.indd 1 18/01/2016 14:26 Th e man behind parkrun: an interview with Paul Sinton-Hewitt As athletics enjoys a boost in the most recent Active People’s survey with results showing that 150,000 more people are taking part once a week in October 2014/15 compared to 2013/14 we catch up with Paul Sinton-Hewitt - founder of the weekly running phenomenon, parkrun – to discuss what the physical activity sector can learn from the huge success of parkrun in the UK and across the world.

How did parkrun begin and I think parkrun is popular for a Was there a particular moment elsewhere, and we’ve since why do you think it has taken number of reasons; it’s a very when you realised you had seen a rapid expansion of the sector by storm? accessible event - it’s reliable, free, something brilliant in the parkrun in the UK. The second parkrun has a simple ambition and local, and very easy to just decide parkrun concept and that it moment was probably in 2010 that is to get people active. Initially on the day whether you feel like could become what it is today? when we hired Tom Williams as I started parkrun to give running or not. It’s also essentially It’s been a series of moments, the the UK Managing Director to something back to my community founded and owned by fi rst stand-out moment was take over from me and I began and to stay involved in running, communities which creates probably in 2007 when we decided to focus my energies on which has been an important part friendships and keeps people to do our 2nd parkrun-I had to do expanding parkrun globally and of my life since I was at school. I coming back. We understand that a lot of software changes to make then more recently employing also wanted to do something people don’t just come to run, they that possible! Nick Pearson as parkrun unique and so this idea of a 5k run come because it’s a chance to Within 6 weeks the 2nd global’s CEO who has really at the same place, the same time, catch up with friends and parkrun was operating on its ensured we galvanise on the the same route and every week, neighbours too. In fact, one of the own, led by volunteers; and that movement of parkrun and set where the focus is on improving things I insist is there is at every was really our goal - once we’d ambitious goals to have a social your own time rather than racing parkrun a place to meet achieved that we now had a impact across the world. other people really appealed. afterwards for coff ee! format that we could replicate continued over…

16 ukactive.com Together | Issue 11 | winter 2016

Text CS6.indd 16 20/01/2016 12:06 Now you’ve been involved in this sector for quite some time, have you seen any real changes with how the government talk about the importance of activity and has it grown as a priority for them? I think one of the most encouraging things for the sector in the last 10 years was actually the recent announcement of the Sports Strategy by the Sports Minister Tracey Crouch. I hope the outcome of the review will provide the sector with a clear direction and a joined-up approach to encouraging people to lead more active lifestyles. Until now I’ve often found that governing bodies have been too parochial and too focused on their own sport, rather than on Paul with Darren Wood from 2009, on the day that Darren became the fi rst person ever to run 250 parkruns. Darren making wide attitudinal change in has now run 535 parkruns and is the only person in the world with a '500' milestone parkrun shirt. Credit: David Rowe this country. I think Sport England have to really broaden their understanding of sport and see scale impact that we want to have that activity is the key to grassroots on health and social wellbeing. If it’s level sport which is then key to club "parkrun has a simple not strategic we leave it to them to level which is the key to elite level. drive growth in a very organic way. You shouldn’t eliminate any, there ambition and that is to get As a very small team we have to be must be a wholesale approach. careful about where we place our people active" resources as we can become What advice would you under-resourced very quickly. give to leisure operators trying to attract and retain Run; we see it as about collectively they should be accessible for all. Will the fundamentals of people in activity? improving athletics and all sports We’ve got a long way to go before parkrun remain the same Operators need to understand and recognise that parkrun can be that but I’d say we’re about across the world? what barriers there are to activity a springboard to participation in halfway there. Globally, we see real Th e principles of parkrun are - does the activity meet the needs many other sports as well. potential for parkrun to grow in the written into our constitution and of men and women of all ages, USA and China - while we’re in 12 there is no room for us to change diff erent backgrounds, religions? How important has countries at the moment, most of these - it’s always free, it’s always Th e parkrun model is very simple technology been for these are relatively small - if we weekly, it’s always 5k. Th e only and we’ve worked very hard to parkrun and what are the want to make a global impact diff erence culturally is for example keep it that way - cost-eff ective opportunities ahead? getting into these two countries is in France where they don’t want and inclusive with the result that Th e success of parkrun over the really important. In 10 years I’d like any indication of position in results more people are getting into the last 11 years has largely been down there to be 1 million runners taking because that infers a race rather habit of regular exercise. to the simple yet eff ective use of part in parkrun each week up from than a run, so in France we have I think traditionally a lot of technology, creating a seamless 100,000 at the moment. removed that. If we don’t think a operators have not sought to work experience for volunteer event We’ve got two diff erent models parkrun could work in a culture or with others but have gone with teams and participants alike. We’ve for expansion: tactical and strategic environment we won’t take it the approach that they have got to been very good at keeping track - the USA for us is strategic, we there, it’s as simple as that. be bigger than everybody else, of the numbers who have been made the decision to go there and wanting to take all of their involved in parkrun and as focus initially in California and Have you ever thought about competition out of the market. technology continues to develop in Washington, and once it’s using the model of parkrun in parkrun has never been like that the fi tness and activity space I’ve underway we’ll expand it across the other sports or activities? - from the beginning we no doubt our technology platforms whole of the country. Whereas in parkrun will never be anything recognised the importance of will evolve along with it. Canada for example it was more other than 5k and 2k runs - and I partnership, collaborating with a tactical. Someone from Canada have no personal ambitions to set wide variety of organisations so How can parkrun expand actually approached us with the up parkswim or parkride but will that people are encouraged to further and what are your idea of setting a parkrun up. We work with other organisations take up these events working with ambitions for it? then went through the process of who want my help encouraging organisations such as Run We have big ambitions for parkrun, understanding who the individual is, them to see how they can make Mummy Run. We are happy to we hope to have one in every what the territory can off er and this community model work for work with a lot of other community in the UK so that you then come to a decision as to them and their activity. organisations in the running space would only have to drive to a whether it is strategic for us i.e. is it Find out about your local parkrun such as London Marathon, Great parkrun if you really wanted to - going to have the kind of large- visit www.parkrun.org.uk

ukactive.com Together | Issue 11 | winter 2016 17

Text CS6.indd 17 20/01/2016 12:06 New sentencing guidelines for safety off ences

In the biggest shake up to health starting point by over 100%. What do the changes Industry best practise can and safety off ences since the 70s, Th e position between culpability mean in practice? potentially save you millions, and any food safety, health and safety levels is even more stark with Th e Guidelines focus on off enders’ failing to comply with industry or corporate manslaughter case fi nes for safety off ences jumping fi nancial circumstances which guidelines will result in a higher will face fi nes 24 times higher from a maximum starting point of means that: culpability so we highly than before. £300,000 at low culpability to > Fines will be substantially higher recommend you get your house in £1.3m if it is medium culpability, amounting to millions of pounds; order by February 2016 which can How the guidelines work £2.4m at high culpability and £4m > It will be necessary to explore be achieved by completing the Th e guidelines create a nine stage at very high culpability. the impact that the fi ne will ukactive Code of Practise. process, which sets out a clear and have on employees/others; formulaic approach to sentencing. Health and Safety Off ences > Which ‘box’ on the matrix the Find out more Th e process requires the judge to Th e Guidelines apply to the main case falls into will be an area of A full copy of the guidance note determine, using criteria set out in health and safety off ences for huge argument – moving one can be found on our website. For tables, the culpability of the companies and individuals under the box up or down can change the more information on the new defendant from low to very high Health and Safety at Work Act 1974 fi ne starting point by over guidance, COP or other health and and then determine the harm (“HSWA”). Th e Guidelines cover 100%; and safety matters please contact risked by the breach from one of organisations as well as individuals in > For companies with turnover Quality and Standards Manager three categories. Th ese two varying capacities including directors greater than £50 million the Pete Wells 020 7400 8630 factors are then plotted on a grid and employees. For large fi nes may be tens of millions [email protected] to determine a starting point of businesses, fi nes range from £3,000 – where turnover is in the the fi ne and the fi ne range. to £10 million. For those companies billions a £40-50m provision for It has always been an important with turn-over more than £50 a fi ne in a fatal case is not Q: When do the new part of the process to make million fi nes may be signifi cantly unrealistic. guidelines come into eff ect? submissions as to the appropriate higher. Th ere are also tables that > It will be a longer and more 1st February 2016. culpability or harm level associated apply to individuals who have been formulaic sentencing process with the off ence. Under the new prosecuted and also see the starting which will increase the cost and Q: Does this mean the law guidelines the signifi cance is point signifi cantly raised, for cause delay. has changed? underlined as the relationship instance, other than at low No. What has changed is the between each place on the matrix culpability any off ence with the risk What should you do? ‘guidance’ to the Court is clear to see. For instance moving of death has a starting point of 6 You need to ensure you are regarding the level of fi ne which from one harm level to the next months imprisonment and up to 2 complying with the law and that they impose. one up typically increases the years for very high culpability cases. you follow company procedures.

18 ukactive.com Together | Issue 11 | winter 2016

Text CS6.indd 18 20/01/2016 12:06 The science of BODY COMPOSITION MEASUREMENT

+ Body Fat + Lean Weight + Hydration + Metabolic Rates Using Bioelectrical Impedance to monitor Body Composition

Call now on: 01624 629571

The ukactive Handbook provides a complete understanding of ukactive and the range of services available to our valued members.

With a much deeper level of detail, relevant to both operators and suppliers alike, the ukactive Handbook can be used as a day-to-day resource for key information and a reminder of the range of intelligence and resource available to our members to help achieve their business goals.

To advertise in the 2016/2017 handbook please contact: Alex Monteith: 020 7880 7613 | [email protected]

UKA.Winter16.019.indd 1 20/01/2016 14:13 Building an active Britain: Bringing the ukactive Blueprint off the page

delegates from across the physical activity space – including those from the physical activity sector, public health professionals, charity workers and health practitioners – the document makes eighty eight individual recommendations to embed activity into people's daily lives. It outlines how we can reimagine where we live, where we work and how we travel so that making the active choice becomes the easy choice, how activity can be embedded into the care pathways of the NHS to help manage and treat a number of serious health conditions, and, throughout the entire document, the vital role fi tness professionals already play in the health of the nation and what opportunities there are to help them achieve even more.

An Exercise Professional in every GP Surgery While already helping millions of people get fi t every year in gyms and leisure facilities, one key recommendation in the ukactive Blueprint is to embed fi tness professionals into the heart of the UK’s health system: the GP surgery. ukactive's Blueprint for an It was written alongside some of make real headway in tackling the Every doctor should have access to Active Britain set forward a the UK’s foremost knowledgeable inactivity pandemic in the UK. It's a certifi ed physical activity complete, comprehensive roadmap and respected experts in health – headline: Government should behavioural intervention, which can to embed physical activity at the bringing together the thoughts of immediately make tackling inactivity be delivered by an exercise heart of the UK and in every aspect the Royal College of GPs, the Royal one of its top health priorities, and to professional in their surgery, to of daily life – outlining a number of Society for Public Health, Lord Darzi, do so must drastically scale up its support inactive people to take the specifi c steps the government can Mind, Age UK, Dame Carol Black and collaboration with the physical fi rst step toward improving their take to unlock the vast potential of more – to create one set of activity sector. health and moving more. the physical activity sector and get recommendations all the experts, Launched at ukactive’s National Doctors often say if activity was a the nation moving again. and all the evidence, agree would Summit, alongside fi ve hundred continued over…

20 ukactive.com Together | Issue 11 | winter 2016

Text CS6.indd 20 20/01/2016 12:07 pill they would rush to prescribe it, and it’s been labelled by the Academy of Royal Medical Colleges a ‘miracle cure.’ Th e ukactive Blueprint calls on government to harness the knowledge of people who already deliver activity every single day, and use it to provide targeted interventions for the people who need it most – people who otherwise would be unlikely to fi nd themselves on the gym fl oor and need extra support fi nding the type of activity most convenient and enjoyable for them.

Expansion of the ‘Cycle to Work Scheme’ Outside of the targeted, clinical focus of managing individual health conditions, activity should be available – and aff ordable – for everyone. Currently, people can purchase impact, rather than promote, the bikes at a below-market-rate physical activity sector’s ability in through the Government’s ‘Cycle to "Making the active choice the short term to develop its Work’ scheme if it’s bought through workforce and provide a large their employer, paying for it instead become the easy choice" number of high-quality with a monthly salary sacrifi ce and apprenticeships. Government and avoiding VAT. Th e scheme provides a the Skills Funding Agency should strong fi nancial incentive to get to underpin these policies with a is scope across the whole of analyse the impact these healthy while cycling to and from formal acknowledgement of the Government to improve the schemes may have, and off er any work, and both employers and vital role it plays in maintaining the operating landscape for physical necessary concessions to the employees agree the scheme has health of the nation. activity and equipment providers activity sector before their improved people’s physical and In the same way that the – including the Cabinet Offi ce’s implementation – recognising the mental health at work. As such, manufacturing sector and service ‘Cutting Red Tape’ programme, potentially harmful impact it may ukactive’s Blueprint for an Active economy is crucial to the UK’s helping the sectors lighten the have on the sector’s ability to Britain is calling on the Treasury to economic infrastructure, the regulatory burden they face, or produce a large number of expand the scheme and allow it to physical activity sector protects and working alongside the Treasury to high-quality apprenticeships. include a much broader array of improves the country’s human reduce tax and improve fi nancial Th ese recommendations are just opportunities to get active – allowing health infrastructure. Th e NHS faces regulation. Th e activity landscape four of the eighty eight made in all gym memberships, all physical the mounting pressure of an ageing should be reformed so resources ukactive’s Blueprint for an Active activity accessories (including population, increased demand and can be directed to where they Britain, which together demonstrate pedometers, offi ce sit-stand desks an ever tighter budget, making the belong: improving health and our vision of a truly Active Nation. and heartrate monitors) and all physical activity sector’s ability to delivering activity to its customers. Movement as the default choice children’s activity opportunities to be improve the health of people today, – with targeted interventions to purchased tax-free in the same and prevent millions of people from Skills Development support the least active among us, manner – reducing the fi nancial developing serious, long-term Lastly, Th e ukactive Blueprint and broader activity opportunities barrier faced by millions of people conditions, integral to the health challenged the Government to available to everyone, whether that and opening up the chance to get service’s future sustainability. directly address calls from physical be in the gym, at home, in the park, active to everyone. Th e Government should support activity employers to provide a real pool or workplace, or any other – Nearly two thirds of people who and acknowledge this role with an system of infrastructure and more and the importance of fi tness use the ‘Cycle to Work’ scheme ‘Industrial Partnership’ – a scheme opportunities to upskill the wellbeing professionals recognised as vital to were not cyclists before the system where government works in workforce. A single, unifi ed skills the UK’s health system as are was introduced, and there could be a collaboration with sectors it deems development strategy, covering all doctors and nurses. similar infl ux for the rest of the vital to the success of the nation. job roles from all levels, to lead ukactive will be pursuing these sector if it was expanded to include Th is partnership should outline ultimately to the establishment of a policies over the coming year, them; making fun, engaging activity regular Government engagement Chartered Physical Activity working alongside the Department opportunities and accessories with the physical activity sector, Professional. Employers are willing, of Health, the Department of available to all. and explore how best it can eager and best placed to take on Culture, Media and Sport and other support the sector to meet its this challenge and it’s now vital arms of Government to achieve our Industrial Partnership upcoming challenges head on. government awards them adequate mission of more people, more active, with Government Importantly, this support should be support to do so. more often, and supporting the local Th ere is also a clear opportunity for underpinned by specifi c Th e forthcoming National Living and national physical activity sector Government to support the broader investments and business Wage and Apprenticeship Levy to realise its ambition of delivering an health of the physical activity sector, development opportunities. Th ere have the potential to negatively active life to everyone.

ukactive.com Together | Issue 11 | winter 2016 21

Text CS6.indd 21 20/01/2016 12:07 VRLA Expo, Los Angeles Virtual Reality and Fitness: the future of the activity sector Th e fi tness sector has long been at the forefront of pushing new technology to its limits – providing the most sophisticated, most bespoke and most comprehensive approach possible to getting fi t and staying healthy. With new businesses claiming completely immersive, ‘virtual reality’ experiences are just around the corner, technology is on the brink of completely revolutionising the fi tness landscape.

A number of ambitious new making, the technology necessary of the most exhilarating and almost unlimited number of new start-ups across the globe are for virtual reality to be possible has captivating destinations around experiences, without needing any today closer than ever to bringing come a long way in the last few the world. One of the biggest new equipment beyond the initial ‘virtual reality’ to the fi tness years – progress largely challenges faced by the physical investment. market. And, with it, immense spearheaded by the Facebook- activity sector every year is But so far, the potential of possibilities for the future of the owned headset Oculus Rift. Set to maintaining the enthusiasm and virtual reality has barely physical activity sector. take the market by storm in the earning the loyalty of its new scratched the surface. Instead of Th e technology itself is designed next two years, already a number members – a challenge set to get simply trying to score a better to make people think, feel and act of innovative new companies have harder as the market continues to lap time, people may soon have as though they are somewhere begun harnessing the power of VR diversify and more smaller, the opportunity to actively race else – bringing a virtual world to and are using it to pioneer a new innovative boutique off erings themselves in a virtual world life through wearing a headset, or vision for exercise. emerge. Unlocking the power of (making that moment of goggles, and some way of tracking Equipment from companies like virtual reality with both traditional overtaking so much sweeter) or the user’s movement and allowing WideRun and HYVE are taking the and new types of fi tness compete against any number of them to interact with the world convenience of home and gym equipment could well off er an people – either in the same gym they can see. exercise and fusing it with the answer: the potential to create an or all over the world – online. While being many years in the excitement of working out in some

Icaros WideRun Th e German design company HYVE have fused the immersion and WideRun, a crowdfunded company based out of Milan, are in the fast-paced challenges of video games with a fi tness workout testing process of bringing out a virtual reality system to make indoor muscles all over the body. 'Icaros is a balance machine on which spinning feel as exciting as racing through some of the most people lie horizontally and balance while simulating fl ying over clouds, prestigious, beautiful and exhilarating cycling destinations in the world, tree tops and oceans. from the Great Wall of China to a zombie-infested city. Th e base – While balancing on their shins and forearms , users can adjust their which any bike can be plugged in to – works with the Oculus Rift or weight to change their trajectory and ‘fl y’ through hoops or escape a Samsung Gear VR headsets to transport a cyclist in a gym or living pursuer. Once the product is fi nally released to the market it’ll be room to a virtual world, and adjusts pressure on the bike to simulate pitched as a competitor to other sets of home gym equipment: sold at the inclines in the road. Simply by turning the handlebars users can the same price but promising to add a fun and novel twist to what can navigate their own route through the large, 3D environments. be monotonous home exercise.

22 ukactive.com Together | Issue 11 | winter 2016

Text CS6.indd 22 20/01/2016 12:07 The Star Trac Studio series indoor cycles combine user-focused features, best-in- class biomechanics and popular features for riders of all shapes, sizes and abilities. From the indoor cycling leader in bike design, manufacturing and rider satisfaction. For more information visit startrac.com/studiocycles

At Core Health & Fitness, when we brought together fitness brands to build our company, we settled for nothing but the best. Four iconic brands that pioneered entire categories and whose machines are still the ones members ask for by name. Today, we’re committed to continuing the tradition that started decades ago - and that’s greatness you can feel good about building your business on.

©2015 Core Health & Fitness LLC. All rights reserved. Star Trac, the Star Trac logo and StairMaster are registered trademarks of Core Health & Fitness, LLC. Schwinn and Nautilus are registered trademarks of Nautilus Inc. used under license to Core Health & Fitness LLC.

UKA.Winter16.023.indd 1 19/01/2016 17:28 >

Raising the bar

Founder and Managing Director of > 89% are not satisfi ed with the more time and resources Future Fit Training, Rob Johnson period of time over which dedicated to the improvement of explains the key fi ndings to come commercial training providers current workforce development out of their new report ‘Raising the train the core fi tness staff . standards, with many keen on Bar’. Created in partnership with > 78% do not believe that sector the concept of minimum becomes more important in the ukactive, 'Raising the Bar’ explores employers off er suffi cient assessment benchmarks across fi ght against the increasing employer attitudes and career opportunities and the sector. prevalence of long-term medical perceptions towards the remuneration in order to attract In terms of tackling these issues, conditions, it is crucial that the workforce, skills, and training and high quality staff . the majority of respondents workforce is united and ready to assessment standards. agreed that all Personal Trainers operate as a respected partner to ‘Raising the Bar’ is the result of an Th e report reinforced our should undertake a prolonged the health sector. annual survey and interview understanding that there is a assessment of a real-life (not Taking note of minimum process with sector employers. Th e number of existing skills gaps simulated) candidate as part of assessment standards for other survey process began in 2014 and throughout the workforce, and it their qualifi cation. Minimum sectors can assist in the entailed not only a detailed survey highlighted exactly where these assessment boundaries would implementation for such measures but also personal consultations gaps are most strongly felt. remove the inconsistency and lack concerning physical activity as with HR representatives, senior Employers cited social skills, of confi dence currently well. Th e practice of cognitive managers and CEOs. behaviour change, motivational surrounding employers’ attitudes behavioural therapy is regulated by skills and business acumen as towards the workforce. However, the British Association for Key Findings some of the most signifi cant skills in order to achieve this, employers Behavioural and Cognitive > Not one respondent was gaps among exercise professionals. must work with ukactive, CIMSPA, Psychotherapies (BABCP) with its satisfi ed that the current Future Fit and all of the other explicit minimum training content of the Level 3 Personal Employer Feedback organisations who are driving this standards, experience and practice Training Qualifi cation meets the > “If we want leisure and health to agenda forward in order to have required for therapists to achieve needs of the fi tness industry. continue to move onwards and their voice heard and develop an agreed standard of > Not one respondent believes upwards, then the level of standards fi t to meet the needs of competency. Th e BABCP’s strict that the current assessment training must follow suit”. the future workforce. requirements prove that minimum methods are robust enough or > “As a General Manager, you have Going forward, minimum standards are implementable and include suffi cient practical no idea how well a candidate has assessment boundaries along eff ective in creating a more assessment to ensure PTs are been assessed and therefore no with trusted and consistent qualifi ed workforce. fi t for industry. idea of the level of skill they are standards will be essential in > 100% of respondents answered operating at”. order for the activity and leisure For more information about either ‘yes’ or ‘sometimes’ as to > “Having a more standardised sector to progress, meet the the Raising the Bar report whether they have to provide approach towards training needs of future customers, and and Future Fit’s work, additional training to fi tness assessment is a logical step are ultimately expected in order please contact Rob Johnson staff , in addition to core forward for the sector”. for the sector to be seen as a at Future Fit, qualifi cations, to ensure their Most respondents are in viable partner to the health rob.johnson@futurefi t.co.uk staff are “work ready”. agreement that they want to see sector. As physical activity

24 ukactive.com Together | Issue 11 | winter 2016

Untitled-9 24 20/01/2016 09:11 UKA.Winter16.025.indd 1 15/01/2016 14:07 We can do it: leading the way on cancer rehabilitation Macmillan estimates that there will and consultants post treatment, “Programmes are delivered by Eastbourne District General be up to four million people living during treatment and pre- Level 4 Cancer Rehabilitation Hospital (DGH) and local GP with Cancer in the UK by 2030 . treatment, based on the idea that qualifi ed exercise professionals. surgeries to identify people who Early diagnosis, advances in cancer fi tter patients can better Initially this was on a healthcare can benefi t from the course. treatments and better cancer care withstand the eff ects. professional referral only basis Frances Jones, Macmillan Breast mean survival rates in many types Tests such as the Fatigue Scale however self-referral has been Care Clinical Nurse Specialist at of cancer are increasing. More and the Hospital Anxiety and recently introduced. Th is is in Eastbourne DGH says: “the Breast people are having better outcomes, Depression (HAD) scale (as used keeping with the philosophy of Team at the hospital really value but are living with the long term by NHS North Bristol Trust) are allowing participants to self- this service and the Oncologists eff ects of treatment. used to measure outcomes, as manage their health conditions. Th e are always recommending the “Many patients can be left with well as a six minute walk test to programmes have been positively programme to our patients. physical health and emotional measure functional ability. Th e received by both patients and Survivorship issues is a big part of problems long after treatment has centre is also participating in an healthcare professionals across breast cancer treatment and one ended,” says Professor Jane international study led by Bristol and as a result referral rates of Macmillan’s key issues, so Maher, chief medical offi cer at Movember in partnership with are increasing signifi cantly.’ having this service for our patients Macmillan. “People struggle with University Hospitals Bristol Freedom Leisure’s Hailsham locally is brilliant.” fatigue, pain, immobility or an array focusing on the benefi ts of Leisure Centre was one of the fi rst “Working with third parties helps of troublesome side-aff ects.” resistance training for men with in the UK to off er a GP Referral us to be aware of people’s needs Sean Duff y, NHS England’s prostate cancer in 2016. service: 24 years on the centre and how we can signpost them to national clinical director for cancer, Paul Emsley, Everyone Health helps around 1000 people get relevant services,” says Stephanie recognises that “local NHS need to Exercise Instructor, says: “One of back on their feet after receiving Wadlow, Freedom Leisure consider a new range of care the most important aspects of the treatment for a range of conditions Freedom Leisure GP Referral services for cancer survivors to programme is the social side. including heart disease, stroke, Coordinator. “Patients referred to tackle their needs and improve People who have had similar Parkinson’s Disease and cancer, us by their GP, physiotherapist, their quality of life.” journeys and experiences can and has just been named the Best consultant, practice nurse or Some leisure operators are share them with each other and Rehabilitation Facility at the health visitor could be eligible for already running successful support one another. Th is is National Fitness Awards. Th e fi rst our special health membership, schemes to improve the health invaluable and helps the Cancer Rehab Exercise Course in making it more aff ordable for and wellbeing of cancer patients. programme to be a success.” 2013 was developed with those who need it most.” Healthcare and activity brands Catherine Neck, Macmillan Macmillan and more than 50 “Th e cups of tea after an Everyone Health and Everyone Cancer Rehabilitation Lead patients have successfully exercise session, the group chats Active run the Energise scheme at commented: ‘the Energise completed the programme so far. and the backdrop of a lively family Easton Leisure Centre, which programmes off er a great Th e course runs regularly for 10 centre is, in itself, reviving and launched in March 2013 in opportunity for cancer patients to weeks with up to 15 people in each restorative” says Wadlow. “Th is partnership with North Bristol return to physical activity. People group. Each session comprises an balance of combining medically Trust and Macmillan. It has won often don’t know where to start or hour of carefully planned exercise recognised and proven rehab with the Bristol Post’s Contribution to what they can do safely and these followed by social time during the buzz and bustle of a the Community Award. programmes provide help with which the group can build a community leisure facility is what Th e scheme has evolved to these aspects in an informal, support network. Freedom Leisure makes our programme so valuable accept referrals from GPs, nurses unthreatening environment. works in close partnership with for the community.”

26 ukactive.com Together | Issue 11 | winter 2016

Untitled-9 26 20/01/2016 09:11 FittaMamma maternity exercise wear is the only range of fitness clothes specifically designed to support pregnant women

)LWWD0DPPDLVORRNLQJIRU3DUWQHUVWRSURPRWH RXUXQLTXHPDWHUQLW\ëWQHVVZHDUUDQJH @V\JHUILULÄ[`V\YJSPLU[ZHUKLHYUL_[YHTVUL` ZPTWS`I`[LSSPUN[OLTHIV\[V\YSV]LS`Z\WWVY[P]L TH[LYUP[`L_LYJPZL^LHY Our range holds and supports the baby bump to make exercise more comfortable during pregnancy – and works after the birth HZJSPLU[ZYLNHPU[OLPYWYLIHI`Ä[ULZZ

It’s easy - no outlay, commission on sales and lots of support! )RUGHWDLOVHPDLOVXSSRUW#ëWWDPDPPDFRP

Call +44 1 444 876900 Email Z\WWVY['Ä[[HTHTTHJVT ZZZëWWDPDPPDFRP

UKA.Winter16.027.indd 1 15/01/2016 14:06 Congratulations to ukactive winner Matt Wade Total MEPS collected 4315

How did you get your MEPs? A range of activities really. I cycle to and from the station each day, I run 4-5 times a week, and go to the gym as well. In the offi ce we had a few MYZONE zone matches and there was also the ukactive UKATS vs. MYZONE football Fitness sector walks match, which we won! What activity got you the most MEPs? the walk on activity I got most MEPs running as I was continuously in the yellow and ukactive teamed up with its to 4th December. red zones. My longer runs of 8/9 Strategic Partner MYZONE End Goal Jonathan Monks, Director- UK, miles were the best as I collected throughout the month of November 1,300 MYZONE Eff ort Points MYZONE, commented “We around 300 MEPs, equating to to deliver the sector-wide 2015 (MEPs) each welcomed ukactive’s support on the weekly recommended ukactive Physical Activity Team 9,100 MEPs (at least) this year’s Physical Activity Team physical activity guidelines. Challenge. ukactive were one of 70 team total Challenge, uniting the sector to get teams from across the leisure and more active, more often. Whilst How did MEPS activity sectors in the UK that also being fun and engaging, the motivate you to be active? entered into the challenge. Th e unique tracking system also MYZONE Challenge promotes Th e challenge motivated me ukactive staff were tasked with levels the playing fi eld, so that no signifi cant health benefi ts, with the more than I initially thought, I practicing what they preach by matter how fi t you are, the device MEPs target aligned with the found myself wanting to do an taking on the challenge internally, rewards eff ort, not fi tness. World Health Guidelines on extra mile, or an extra run. Th e dividing into 5 teams of 7 across Across the board ukactive’s Physical Activity- which can be challenge from within the offi ce the organisation. With over 30 teams took part in an array of achieved through 150 minutes of was really good and my staff taking part, they collectively diff erent activities, from power- moderate intensity or 75 minutes competitive side really came out, amassed 48,680 MEPs- equating walking to British Military Fitness, of vigorous intensity each week. it was great seeing and hearing to average of 1,475 MEPs each. Boxing and even competitive Steven Ward, Executive Director, about everyone's activity. All team members were required sport- it was a great excuse to try ukactive, said “MYZONE are a to track their heart rate levels something new and to push limits. long-standing and valued partner Are you more aware whilst exercising using the Individuals were motivated by of ukactive. As part of our mission of your intensity level? MYZONE MZ-3 belt, which regular e-mails from the MYZONE to get more people, more active, I was already fairly aware of my monitors heart rate to determine team, and social commentary more often, ukactive are always intensity and training zones but eff ort exerted. MEPs are amassed through the MYZONE app which keen to support any project that it was really interesting to see for each minute your heart rate is features real-time leader-boards. aims to do just that. Th e 2015 how this translated into my above 50%– the higher your heart Sector-wide, a massive total of ukactive Physical Activity Team heart rate. It’s good to see my rate gets, the more points you 1,723,456 MEPs were earned and Challenge demonstrated how maximal eff orts really are at my achieve- eff ort really is rewarded. 8,497,151 calories were burnt MYZONE can be used in the max HR, and my recovery runs during the 4 week challenge, with workplace to promote active are at a much lower HR meaning more than three quarters of lifestyles, as well as encouraging I'm working as I should be. participants achieving the monthly excellent teamwork!”. target of 1,300 MEPs. Th is challenge demonstrates Have you continued to wear Carmarthenshire County Council how technology can be used to the tracker? were announced as the overall implement successful workplace Defi nitely. I wear it all the time winners of the challenge on wellbeing initiatives. Th e campaign now, it’s part of my training kit. I'm Th ursday 10th December, selected is part of a bigger picture of the still keen to see how my heart is at random, having gone above and growing worldwide trend towards working within my training zones. beyond earning an impressive fi tness and activity tracking, I will continue to wear it during average of nearly 5,000 MEPs per encouraged by the proliferation of my training and races in 2016. team member from 6th November smartphones and social media.

28 ukactive.com Together | Issue 11 | winter 2016

Untitled-9 28 20/01/2016 09:12 UKA.Winter16.0ss.indd 1 18/01/2016 09:21 2016 dates for your diary

ukactive events bring together our members, partners and stakeholders to network with key decision makers, engage in discussion, and keep up-to-speed with developments that aff ect our sector. We host a full programme of events throughout the year, from gala dinners and awards nights to educational seminars, and round-table discussions

FIBO, Cologne 7th and 8th April 2016 Every year global top-decision makers of the industry come together at the worldwide Leading Trade Fair for Fitness, Wellness and Health. Join ukactive for exclusive member events including the members dinner on 7th April.

Flame Conference, Telford International Centre 28th and 29th June 2016 Th e Flame Conference is the sectors largest, must attend event of the year. In 2016 Flame’s inspirational and educational programme, is growing to be an umbrella two day event that will host partner events alongside an additional keynote and the Flame Activity Day.

Flame Awards, Telford International Centre 29th June 2016 Th e ukactive and Matrix Flame Awards are the biggest annual celebration of excellence across the sector, with hundreds of nominees vying for the coveted accolades every year.

National Fitness Day, UK wide 7th September 2016 Be part of the most active day of the year. Facilities across the UK will celebrate activity with a host of events. Inspire your members to be more active, more often.

Active Training Conference & Awards Autumn 2016 Th e Active Training Workshop will continue debates and discussions on training and development in the Physical Activity sector and is followed by the Active Training Awards Night. Th ese awards celebrate excellence, following a rigorous, three month assessment process.

National Summit, Emirates, London 10th November 2016 ukactive’s most high profi le and infl uential event of the year. Be part of the largest strategy and policy event in the sector’s annual calendar, with over 500 decision makers from the physical activity. To fi nd out more: visit www.ukactive.org.uk/events, or contactTo the fi nd events out more: [email protected] visit www.ukactive.org.uk/events or call 0207 400, 8600. or contact the events team [email protected] or call 020 7400 8600.

30 ukactive.com Together | Issue 11 | winter 2016

Untitled-9 30 20/01/2016 09:12 UKA.Winter16.031.indd 1 19/01/2016 14:16 GIVE YOUR MEMBERS THE VARIETY THEY SEEK

Queenax™ is the only functional training system that can transition from personal to circuit to group training in minutes. A wide variety of accessories keeps the training possibilities endless. Innovative system designs to fit almost any space large or small.

See it in action at precor.com/Queenax 03334 149774 • [email protected]

© 2015 Precor Incorporated

UKA.Winter16.032.indd 1 15/01/2016 14:05