Four Basic Goals by Demetrio P

Four Basic Goals by Demetrio P. Maguigad

Developing an online communications plan to support your mission?” “Where do programs take place?” involves understanding your audiences, un- and, “What are options for constituents when voting?” derstanding your goals and communicating Educate effectively. Having an online communications Educational websites provide an experience for the end user plan will help you identify the new tools that will teach them something that will enhance their understanding whether or not it leads to an action. you need, help you communicate with your developers, and save you a lot headaches in This is often a protracted idea, that the more your constituents are knowledgeable of an issue or topic, (whether or not the long run—avoiding the development they take action immediately), it is most likely they will return of unnecessary tools. It will save you time to your website or seek your organization when they do de- and valuable resources, and help prepare for cide to take action. changes in the new media landscape. Many journalists use the web and search for websites when seeking authoritative institutions on topics. If you are a civil Your online presence should always support your organiza- rights organization, it is not enough to just inform end users tion’s mission and drive users towards supportive action. Start about what their rights are. Why not include a brief history with having a clear and general idea of the purpose of your or your organization in the civil rights movement? Indicate website and understand its four basic goals. historic or key people involved in your institution or who have supported your work in the past or present. Make sure There are four basic goals for any website and often, these you also mention any major impact your work has made in goals are combined to create greater impact. These goals the past. Provide your audience with a big picture on how are; To Persuade or Sell, To Inform, To Educate and To your organization plays a critical role in the grander scheme Entertain. Effective websites prioritize one leading goal and of things. incorporate the others to support its impact. Entertain Persuade Websites that primarily entertain the end user, appeals to their Websites that have the primary goal to persuade are intended emotions and provide an experience that is positive and at- to influence their audience to form an opinion on something tracts their personal interest. and take very specific action. No one likes to look at pages of just text unless its sole pur- For nonprofits, the idea is to persuade your audience to sup- pose is to inform. Most users are looking for an experience port your mission and sell your idea of what needs to change when visiting your website or reading your email. Add color in your community. If you are successful, this will result in to your communication through personal language, appealing your audience taking supportive action such as donating pictures, videos, political cartoons or a more interactive way funds and resources, participating in your programs, or vote of getting them involved. Why not add a blog that is more on certain policy in your interest. personal and approachable.

Inform Having a good understanding of these four basic goals for Informational websites base their content on factual informa- your website will help you prioritize the content and measure tion or data with the intent for end users to gain knowledge your success. Make sure you use the Online Communica- of something and make an action based on that knowledge. tions Planning worksheet as well as the Social Media Policy worksheet to help you on your way in developing an effective Information you share with your constituents is key in leading Online Communications plan. them to a desired action. You will need to inform them on, “How they can donate?” “What resources are needed for you

Making Media Connections Editorial Handbook • Sec.1-35 • Community Media Workshop • www.newstips.org Online Communications Planning

This worksheet is intended to help you think through developing a Listening: What are your online audiences conversing about on Online Communications plan. Use a seperate sheet if neccessary. these social networks? How are they realtive to your concerns and issues? What content or conversations can you offer to these audi- AUDIENCE ences? Who are key audiences you would like to reach? Be specific. Are they people you serve directly? ______Example: Urban low-income youth between the ages of 12 to 18 whom we would like to recruit into our service programs. ______

______

______*Remember to prioritize your main website or blog, participate in social convera- tions, develop and strengthen relationships, share your content on other sites and Are they availble online? If not, who are the people online that may pull audiences to your main website. advocate for them other than yourself? Example: A majority of the youth do not have access at home but can gain access CAPACITY & RESOURCES through school and public libraries. Teachers, parents, community educators and librar- Is there a Social Media Policy in place? Who will be responsible for ians can also be people we reach out to online. online communicating? How much time will be devoted to developing content, listening online, and socializing on networks? ______If you have more then one target audience, which group may help ______create the most impact online to achieve your organization’s mission and how? What hardware will you need (computers, flip-cameras, etc.)? What software will you need? ______GOALS Identify the basic purpose of your website(s). What are you trying MARKETING to communicate to your audiences and what impact will they make How will people find you? Write down key words associated with if you are successful? (Remember that websites have four basic your organization, its issues, and the content you produce. This goals; to pursuade, inform, educate and appeal to their emotions). will be helpful later for organizing your site and its content, and it will also help define keywords and tags you may use on other social ______networking sites. ______

What other strategies could be used to help pull people to your SOCIAL MEDIA website(s) (print and postcard campaigns, contests, other)? Networks: What social networks are your audiences participating in? ______What other content is available that can be repurposed online (videos, interviews, audio, etc.)? ______

Making Media Connections Editorial Handbook • Sec.1-36 • Community Media Workshop • www.newstips.org Creating a Social Media Policy by Jean Russell

• Get everyone engaged. Your communications director may not be the only one participating online. • Encourage involvement and develop training about your policies and implementation. Talk about ethics, like transparency and disclosure. • Develop a general policy – it needs to apply across me- diums – from Twitter to Facebook and others that may emerge, because the spaces change over time.

Your social media policy builds a structure for activity. Get- ting both staff and volunteers involved in social media is beneficial to the organization as a whole when the boundaries and structure are clear. Create a resilient framework for your success and allow for flexibility and responsiveness.

Taryn Stevens Miller-Stevens of StartingBloc, recently com- pleted the work plan for social media for her agency. They have three contributors on Twitter and Facebook. When they first began using these tools, their voices were decentralized and divergent. For their social media policy around voice, she explains, “We created an outline within the work plan show- Ernest Sanders of the Greater Auburn-Gresham Development Corp. helps facilitate a discussion on the ing both examples as well as describing tone and best practic- “New News” at the 2009 Making Media Connections Conference. Photo by Bob Black es.” She describes the process of developing the outline: “We reviewed our online activity, connecting it to our overall mes- While you can’t directly control the message others share saging. What does it mean? What does our brand represent? about you, you can create the conditions for a coherent view We want the energy and enthusiasm of our brand to come of your organization by creating a clear, concise social media through in our stream. How does it come through? The team policy and acting on it. Social Media Policies lay out the terms worked together to get on the same page with who we are.” of participatory engagement online. As a co-organizer of Chicago Net Tuesdays, a local meet-up group for co-learning For samples of social media policies, Mr. Greenstein points about social media and nonprofits, I have listened to many to both Intel (www.intel.com/sites/sitewide/en_US/social- nonprofits struggle through social media adoption, and I media.htm) and IBM (www.ibm.com/blogs/zz/en/guide- share here the wisdom from those discussions. lines.html) with great public documents on how they expect their employees to interact. I spoke with Howard Greenstein, president of Harbrooke Jean Russell founded of Nurture.biz, a communication consulting organization focused Group and co-founder of the Social Media Club. He suc- on serving social benefit organizations. Jean creates and nurtures conversations. With cinctly describes the social media environment and the evolv- broad knowledge of many aspects of social change work, Jean weaves together networks ing process of creating a social media policy: of purpose for enabling a thrivable world. She has facilitated social benefit confer- “The outside conditions do not stay the same; in a shifting ences, cooperating with colleagues in fields ranging from technology (esp social media), to environment, policies need to be responsive. It is like the fa- philanthropy, currencies, green/sustainable design, community development, international development, and human rights. Jean works with technology clients such as OsoEco, mous quote that no battle plan ever survives contact with the PeopleBrowsr and others to design online social spaces. Holding a twitter grade of over enemy. Social media policy needs to be emergent.” 99.9%, Jean understands community dynamics from a successful participant perspective. Jean co-founded InspiredLegacies.org, Guildsmiths LLC (guildsmiths.com), and He points out a few helpful steps: Navigator’s Guild (navigatorsguild.com). She also advises the wagn.org project, and • Start with an idea, move forward, and correct as you go co-organizes Chicago Net Tuesdays. along. • Define what you want to achieve. Once you have goals of what you are trying to accomplish, Worksheet on next page

Making Media Connections Editorial Handbook • Sec.1-32 • Community Media Workshop • www.newstips.org Social Media Policy Worksheet Have clarity about who engages online and in what What is not to be discussed? role: ______Who speaks for the organization? Detail which activities will be priorities, and the ______order in which to engage them: What social media activities are priorities? Do they speak as the organization name or as themselves? (And remember disclosure- organizations are not people) ______

______Or what order should they be approached?

If you have multiple users on the organizational account, do ______you indicate which person is speaking? Describe how participation looks and feels: Set a time line for social media participation: How regular should activity be? ______Can multiple activities overlap or should they be be sequen- What degree of personal and professional is appropriate tial? for your organization to both be human and be true to the formality of the organization? ______

______How do we deal with a crisis? How transparent will you be about the workings of your What can we do now to anticipate what might happen when organization? we engage online?

______

What tone or voice does the organization present? What What is our response when someone disagrees with us po- evidence would you have that it is present? litely? Rudely?

______

What examples can you provide of voice, tone, and style for How can we use our online network of fans to support our your organization’s participation? organization if people attack our positions, beliefs or good works online, or in the traditional press? ______

Outline what content your organization’s participa- Give your team a visual aid: a Venn diagram of core content tion focuses on: to discuss, roles people play, spaces to engage in, and high What core content areas are addressed? priorities. List outside your shapes the topics or styles you want to avoid. ______

What types of information are appropriate to share? (Should To create an ongoing feedback loop, so your activities online the stream of information going out be a balance of news grow more intelligent over time, define how often you plan items, blog links, and replies? What sort of balance are you to monitor the work and set dates to check the work against striving for? your social media policy Worksheet by Jean Russell ______

Making Media Connections Editorial Handbook • Sec.1-33 • Community Media Workshop • www.newstips.org !"#$%&''&()*+$),$-$./0123$45612$7/3108$+#*#9-:#;$&*')*#$-:<$"::=<>>,&?)-'=&')?@+#*#9-:&9A?&B>$

The social media policy below was generated on 2010-05-10 15:10:27 for Community Media Workshop by Demetrio Maguigad.

The following guidelines apply to contractors or employees of Community Media Workshop who participate with or create content on social media websites like wikis, blogs, virtual worlds and social networks. Popular examples of such online environments include Facebook, Twitter, Wikipedia, Myspace and Yelp. As an employee of Community Media Workshop, if you choose to participate in such online communities then you need to be aware of the following guidelines. Community Media Workshop does not forbid its employees from participating in social media websites. As a forward-thinking organization, Community Media Workshop believes that there is a great deal of inherent value in social media sites. However, Community Media Workshop expects employees who participate in online commentary and other actions to be aware of and adhere to the following guidelines. The ultimate goal of these guidelines is to ensure that employees of Community Media Workshop participate in social media websites in a respectful and pertinent way, while always maintaining the spirit and letter of the law. 1. Take care to never misrepresent yourself or Community Media Workshop; always be prepared and willing to substantiate any claims that you make on the Internet, and do not engage in dishonesty. 2. Always disclose the fact that you are an employee of Community Media Workshop. Use your real name and be forthcoming and transparent about your role within the organization. 3. Keep common courtesy in mind in all of your online transactions and exchanges. Obtain permission before disclosing private conversations or confidential information from within Community Media Workshop. 4. Don't "derail" topics on social media websites. Do not engage in spam activity, and do not go off topic or use offensive terms or tactics. 5. Should you disagree with somebody while having a discussion on a social media website, be polite about it. Avoid using antagonistic behavior. If you are unable about how to proceed or about how to disengage from a potential volatile situation, seek guidance from the PR Director of Community Media Workshop. 6. During online discussions, conversations and other communications, always remain within your area of expertise. Feel free to give your own unique perspective on issues and topics, as long as they are not confidential in nature. 7. Be conscientious about never discussing or disclosing the legal activities of Community Media Workshop. Should Community Media Workshop be engaged in litigation with another organization, avoid discussing that organization at all times when participating in social media websites. 8. Should the competition come up during an online discussion or conversation, always be diplomatic. Stick to the facts and don't let emotions influence what you say. Be sure that you have the necessary permissions, as well, when discussing the competition. 9. If a topic being discussed within a social media website could be considered a crisis situation, refrain from participating. Remember that even if you post anonymously, you can still be traced back to Community Media Workshop through your IP address. Get the PR Director or the Legal Affairs Director involved in such scenarios. 10. Always make your privacy and confidential information on Community Media Workshop your number one priority when participating online. Anything you publish will be accessible to the world at large and will be out there for a very long time. Never act impulsively and think carefully before clicking that "publish" button. In addition to the preceding guidelines, please keep the following points in mind when participating in Social Media: • Respect fair use, copyright and financial disclosure laws. • Never cite or make reference to suppliers, clients or partners without their express permission. • Cite others who may be blogging or discussing the topic on hand online. • Always try to add value through whatever online interactions you are participating in. Remember that what you say and do online reflects upon the reputation of Community Media Workshop; strive to keep the Community Media Workshop brand in mind. ! Caption: TweetDeck (shown on the computer screen of Barb Iverson of Columbia College Chicago), is one example of a tool that has changed the rules of journalism. Sites such as Digg, Reddit, and locally Windy Citizen, offer the opportunity to submit your stories instead of pitching them. Photo by Thom Clark Pitching 2.0 Spreading the word through niche social news sites by Brad Flora

It used to be if you wanted something in the Fortunately, the web keeps evolving. Over the last two years, niche-specific social news sites have popped up in places news, you called a reporter or an editor and where communities of interest can share, rate and review the sold them your story idea. This still works for news that appeals to them. The smaller size and greater focus traditional T.V. news programs, newspapers, of niche social news sites means your submissions are more likely to score with community members who are also likely and so on. But in the new world of social to tweet, blog or share the news with other folks. media, you submit your news online and the users vote it up or down. There are now dozens of these niche social news sites on the web today. How can you tell if one is worthy of your time? Social news sites like Digg.com and Reddit.com can deliver Here are three things to look for: thousands of readers back to your stories if their communities latch onto them, but that’s a big “if.” These sites receive 1. Don’t count votes, count comments. thousands of submissions each day, and serve such large, With voting-based sites, it can be tempting to focus on how general audiences, that it can be next to impossible for your many votes the stories receive. Web publishers know this, submission to gain traction without you stooping to game the and popular-social news site software programs have features system somehow. that let them artificially boost the number of votes on their articles.

Making Media Connections Editorial Handbook • Sec.1-22 • Community Media Workshop • www.newstips.org What can’t be so easily faked, however, is the number and by the site’s editors, who offers up some of their favorite quality of comments being left by community members. So links of the moment. Kirtsy submissions don’t appear to look for this first. A vibrant community site has lots of con- have many comments on them, but the site’s editors seem to versations happening in tandem about the stories posted to make a greater effort to keep up the quality of the front page. them. No comments = no community = no real audience = Half the front page is devoted to links chosen specifically by not worth your time. the editors.

2. Detailed “About” page. Using these guidelines, valuing comments over votes, look- The next thing you want to look for is a detailed, transparent ing for detailed, accessible background info, and examin- “About” page. You’re looking for names and contact infor- ing the look and design of a site, you’ll be able to separate mation –details about the site’s ownership as well as informa- the must-use sites from the must-avoids. These three rules tion about how it’s funded and supported. Information like are also useful when evaluating blogs in your niche. You’re this is what sets fly-by-night community sites apart from the looking for engagement, transparency and a commitment to ones you want to be sharing your stories on. excellence. Raw traffic numbers are a great, but can be very misleading. 3. Original, unique web design. Finally, take a look at the design of the site. How much does it resemble Digg and Reddit? It’s become very easy for web developers to create near-perfect clones of those sites. Mean- while, creating a unique, pleasing design remains as much a challenge as it’s always been, and is a sign of a site that’s seri- ous about building an audience.

And now let’s take a look at three sites that meet these crite- ria:

Tip’d - Financial News Tip’d, launched in September of 2008, is a relatively new social news site that has already made a good start on attract- ing a community of financial wonks looking for stories about currency, commodities, private equity and personal finance. Tip’d has an original design and a well-written, inviting “About” page that introduces several members of its team. It also has a respectable number of comments on each story, ranging from 3-6 during a recent visit.

BuzzFlash.net - Political News Brad Flora (above left) is a Chicago-based journalist and the founder of WindyCitizen. BuzzFlash.net, a member of the BuzzFlash network of com, a niche social news site for Chicago politics, culture, and sports news. progressive political news sites, is the social news arm of BuzzFlash.com, a Drudge-report-like editor-driven political news blog. What is most eye-catching about Buzzflash.net, is the large number of comments left on its stories, often a dozen or more on hot topics.

Kirtsy.com - Women’s Issues Kirtsy.com describes itself as a portal to connect with “fab ideas, exceptional people,” and “excellent products.” It is a social news site aimed at women who are active in social media. The front-page stories offer a mix of home-brewed remedies, feminist commentary, celebrity news, dating advice, and cool-new gadgets. Unlike other niche sites, Kirtsy’s front page often features a guest editor, a person of note selected

Making Media Connections Editorial Handbook • Sec.1-23 • Community Media Workshop • www.newstips.org Laurie Jo Reynolds of Tamms Year Ten and Mandy Burrell of Metropolitan Planning Council. . Photo by Thom Clark Upfront Investment Spend time studying a blog before you pitch its blogger by Andrew Huff

With more than 100 million weblogs in the BoingBoing or the Huffington Post, are analogous to the world (by some counts), at least a couple are Wall Street Journal or New York Times; it’s important to have them on your list, but getting coverage in them is like hitting probably interested in your story. But how do a home run—so include others. Stories often work their way you get them interested? up the food chain and then spread out to even more blogs, so discovering which blogs are key influencers is as important as I recently got an email from a professional publicist ask- knowing which ones have the largest audiences. ing whether it would be easier for me to post all her weekly events on my blog, Gapers Block, for the coming year if Familiarity, flattery and courtesy are still your best secret she sent them in batches, or all at once. Not whether I was weapons. It’s OK to use a basic pitch template, but take the interested in them at all; in fact, she didn’t even include details time to customize it for each blogger on your list. Think of about any of the events. Poor form. I never got back to her. bloggers as the crankiest, most high-maintenance reporters you’ve ever dealt with. Nothing is going to piss them off It’s impossible to generalize about 100 million blogs and more than being treated like you’re doing them a favor by nearly as many bloggers—they’re 12-year-olds to grandpar- sending them your story idea—and nothing is going to en- ents, janitors to judges to DJs. We can’t claim that bloggers gage them more than the simple respect you show by demon- are independent of the mainstream media anymore, because strating that you have been looking at their work consistently they’re doing it, too. So you need a deep understanding and over a period of time. familiarity with the weblogs you decide to pitch and the people behind them. Not only so you know who to pitch to, Here are some do’s and don’ts to pitching blogs: but also so you know who not to pitch to. As with traditional media, there’s an ecology to the blogo- 1. Know Who You’re Pitching sphere, with a few super-popular blogs at the top and many Animosity toward misdirected pitches sets bloggers apart middle and bottom tier blogs below. Top tier blogs, such as from most journalists.

Making Media Connections Editorial Handbook • Sec.1-26 • Community Media Workshop • www.newstips.org DO: Develop your own weblog media list. Media lists or video that bloggers can embed in their posts, which make available from media database companies are fine as a starting it easier to write an interesting and substantial post, which point, but your story is unlikely to interest most bloggers on in turn is more likely to be linked to by other bloggers—the a prepared list. Do a keyword search relevant to your work ideal outcome in reaching out to blogs in your PR efforts. or organization at Web-service sites such as Technorati and Conscientiously follow up. It lets them know you’re actually Google’s Blog Search to find appropriate blogs to pitch. interested in whether they cover your story, and might spur Leapfrog from the ones that pop up this way by clicking the them to post about it if they haven’t yet. In your follow-up, links to or following mentions of other blogs that author be prepared to offer more information or materials, and an- cites in his or her posts. swer any questions they might have.

Really read a blog before you add it to your list. Comment on DON’T: Engage in too much spin control. If you send it. If you’ve got a blog of your own, link to or write about it. something to a blogger, assume it could be posted on the The time spent will pay off in the long run when you send Internet within minutes. Embargoes are likely to be spot- a well-targeted pitch email to the bloggers on your list—and tily honored, depending on the professionalism and media they’ll read it, because they’ve heard of/from you before. savviness of the blogger. Some bloggers might post not only the press release but your pitch, so be careful not to include DON’T: Skimp on time spent familiarizing yourself anything in your correspondence that you do not want on with a blog before you pitch. While a traditional reporter the Web. In fact, trying to do spin control could spin out of might yell when you follow up, bloggers might post about control. Your efforts at clean-up, or worse, strong-arm tactics, how clueless you are. They might also add your email address could be posted for all to see, and the same mechanism that to one of the growing blacklists used by some bloggers to facilitates a story branching out from one blog to many can filter out “spammy” PR “flacks.” be used to spread bad press like wildfire.

2. Customize Your Pitch. 4. To Pitch Bloggers, First Be One If all you’re after is low-grade, generalized coverage, by all If you haven’t started a blog of your own, I recommend giv- means send out a generic news release. But treat each blog- ing it a try. It doesn’t have to be anything official, you don’t ger you pitch with more consideration if you want something even have to tell anyone about it. Try to post at least once a more substantial. day. Blogging yourself will help you understand how a blog works and what it takes to write one, and if you do it consis- DO: Tailor your pitch to an individual’s interests, quirks tently it can add to the credibility of your pitch. and style. You probably don’t send the same pitch to the Wall Street Journal and the Chicago Reader. So don’t hit Some of this advice probably sounds like common sense, PR BoingBoing with the same pitch as the Beechwood Reporter. 101 stuff. And some of it is, if you’re following good media Be conversational. Let them know you read their site, either relations practices already. With blogs just as with traditional explicitly or by referencing something they’ve written that media, treating your prospects with respect and courtesy and applies to the story you’re offering. Keep it brief, friendly and helping them do their job remain the best ways to get picked to the point. up.

DON’T: Send attachments. There are too many viruses out there to risk opening a random file, not to mention the hassle Andrew Huff is editor and publisher of Gapers of launching another program. If you’re sending a news Block, a Chicago-centric web publication he co-founded in 2003. The site has a volunteer staff of about 50, release include it in the body of your email. Post files to share and has received accolades ranging from listed as the top online and include links in the email. news-reporting blog in Chicago Magazine’s recent “Best Chicago Websites” feature to being named one of the best city blogs in Forbes.com’s “Best of the Web.” In 3. Remember the Medium. addition to Gapers Block, Huff has been blogging since Bloggers are on the Web. The nature of the Web is imme- January 2001, and became a professional blogger last diacy, and the currency of the realm is links. year after 10 years in public relations. Blogging clients have included American Express, Starwood Hotels and DO: Provide a link; without something to link to, many A&E television. He lives in West Rogers Park with his wife and two cats. bloggers won’t even consider a story. Something as simple as the URL of your Web site or a news release online can be enough. If the story has a visual component, offer photos

Making Media Connections Editorial Handbook • Sec.1-27 • Community Media Workshop • www.newstips.org People to follow on Twitter Journalists, Bloggers & Producers on Twitter Adam, David Byrne, Dennis Doyle, Mike Reporter Op-Ed Columnist Chicagosphere Herald-Whig Chicago Tribune ChicagoNow http://www.twitter.com/dadam42 http://www.twitter.com/dennispbyrne http://www.twitter.com/chicagocarless Adee, Bill Byrns, Bill Eighinger, Steve Editor of Digital Media Reporters Reporter Chicago Tribune Daily Journal Herald-Whig http://www.twitter.com/bill80 http://twitter.com/Majorider http://twitter.com/StevieDirt Agnello-Dean, Chase Canon, Ramsin Elejalde-Ruiz, Alexia RedEye Photo Editor Politics Editor General Assignment Reporter Chicago Tribune Gapers Block Chicago Tribune http://www.twitter.com/caadean http://www.twitter.com/ramsincanon http://www.twitter.com/alexiaer Alderman, Amy Cantarelli, Jessica Eler, Alicia Reporter Reporter Arts & Culture Community Manager Trib Local Trib Local ChicagoNow http://www.twitter.com/aatriblocal http://www.twitter.com/triblocaljess http://www.twitter.com/aliciaeler Baker, Deirdre Cox Caro, Mark Eng, Monica Reporter Movie & Entertainment Reporter Reporter, Play Quad City Times Chicago Tribune Chicago Tribune http://twitter.com/deirdrebaker http://www.twitter.com/markcaro http://www.twitter.com/monicaeng Banks, Claudia Carter, Theresa Finley, Jeff Associate Metro Editor, Courts The Local Tourist Managing Editor Chicago Tribune ChicagoNow Buffalo Grove Countryside http://www.twitter.com/claudiatoo http://www.twitter.com/thelocaltourist http://www.twitter.com/NWpioneerlocal Bannon, Tim Cepeda, Esther J. Garcia, Monique Editor Columnist State of IL Building Chicago Tribune Chicago Sun-Times Chicago Tribune http://www.twitter.com/timbannon http://www.twitter.com/ejc600words http://www.twitter.com/moniquegarcia Bendix, Trish Chavis, Blair George, Doug The L-Blog Reporter Assistant Editor, On The Town ChicagoNow Trib Local Chicago Tribune http://www.twitter.com/trishtype http://www.twitter.com/bchavis http://www.twitter.com/douglasgeorge Benton, Bonnie Coen, Jeff D. Gwinn, Eric News Editor Federal Building Assistant Editor & Columnist, Play Suburban Life Newspapers Chicago Tribune Chicago Tribune http://twitter.com/mybonnie http://www.twitter.com/jeffcoen http://www.twitter.com/eric_gwynn Bisognano, John Cohen, Jodi S. Ha, Tran Bureau Chief Higher Education Reporter Editor Chicago Tribune Chicago Tribune Chicago Tribune http://www.twitter.com/jbisognano http://www.twitter.com/higherednews http://www.twitter.com/tranosaurus Born, Kathryn Colosimo, Mark Hawthorne, Michael Art Talk Chicago Executive Editor Environmental Reporter ChicagoNow Suburban Life Newspapers Chicago Tribune http://www.twitter.com/kathrynborn http://twitter.com/MarkColosimo http://www.twitter.com/scribeguy Botterman, Kevin Daley, Bill Hernandez, Dorothy Reporter Food & Wine Critic Copy Editor Trib Local Chicago Tribune Chicago Tribune http://www.twitter.com/kbotterman http://www.twitter.com/billdaley http://www.twitter.com/lennie7vk Bowles, Cheryl Danna, Jeffrey Hines, Mike Assistant Editor, Play Reporter Copy Editor Chicago Tribune Trib Local Chicago Tribune http://www.twitter.com/cherylbowles http://www.twitter.com/jeffdanna http://www.twittercom/givemetexture Brecht, Tory Deardorff, Julie Hirt, Jane Reporter Health & Fitness, SMART Section Columnist Managing Editor Quad City Times Chicago Tribune Chicago Tribune www.twitter.com/torybrecht http://www.twitter.comjuliedeardorff http://www.twitter.com/jjhirt Brotman, Barbara DiPasquale, Cara Holt, Margaret Projects Reporter News Editor, Planning &Enterprise Senior Editor, Standards Chicago Tribune Chicago Tribune Chicago Tribune http://www.twitter.com/bbrotman http://www.twitter.com/cdipasquale http://www.twitter.com/chicagomargaret Bullington, Jonathan Doshi, Supriya Hood, Joel Reporter Practically Green General Assignment Trib Local ChicagoNow Chicago Tribune http://www.twitter.com/jbtriblocal http://www.twitter.com/pracgreen http://www.twitter.com/joelhood

Making GettingMedia Connections On Air, Online Editorial & Into Handbook Print • • Sec.1-51Ver. 15.5 ©• Community 2006 Community Media Workshop Media •Workshop www.newstips.org www.newstips.org • 1 • 312-369-6400 People to follow on Twitter (continued) Journalists, Bloggers & Producers on Twitter Huff, Andrew Kuc, Chris Murphy, Patti Editor & Publisher Hockey Reporter Reporter Gapers Block Chicago Tribune Trib Local http://www.twitter.com/me3dia http://www.twitter.com/chriskuc http://www.twitter.com/pmurph2 Huffington, Arianna Kyles, Kyra Murray, Kelli Editor-in-Chief The Kyle Files Reporter Huffinton Post ChicagoNow Trib Local http:/www.twitter.com/ariannahuff http://www.twitter.com/kyrakyles http://www.twitter.com/kimurray Huppke, Rex W. LeBien, Mark Oliphant, James General Assignment Digital Coordinator for News Supreme Court Reporter Chicago Tribune Chicago Tribune Chicago Tribune http://www.twitter.com/rexhuppke http://www.twitter.com/marklebien http://www.twitter.com/jamesoliphant Irvine, Martha Leimkuehler, Katie Oneal, Michael D. National Writer, Youth Reporter Business Enterprise, Projects & Boeing Associated Press Trib Local Chicago Tribune http://www.twitter.com/irvineAP http://www.twitter.com/kleimkuehler http://www.twitter.com/michaeloneal Iverson, Ph.D., Barbara K. Leonard, Kyle Pacatte, Marcel Site Director Managing Editor News Room Director Creating Community Connections Chicago Tribune Medill News Service http://www.twitter.com/drbarb http://www.twitter.com/kyleonard http://www.twitter.com/mpacatte Janega, James Leszczewicz, Heather Panagopoulos, Todd General Assignment, Iraq & Afghanistan Reporter Associate Director, Photo Chicago Tribune Trib Local Chicago Tribune http://www.twitter.com/jamesjanega http://www.twitter.com/hlesztriblocal http://www.twitter.com/tpanagopoulos Japsen, Bruce , Levois Pang, Kevin Healthcare, Insurance & Pharmaceuticals Blogger Reporter, LIVE! Chicago Tribune The Sixth Ward Chicago Tribune http://www.twitter.com/brucejapsen http://www.twitter.com/thesixthward http://www.twitter.com/kevinthepang Jaworski, Jim Long, Ray Parker, Alex Reporter Bureau Chief Public Health Reporter Trib Local Chicago Tribune Chi-Town Daily News http://www.twitter.com/jwjaworski http://www.twitter.com/raylong http://www.twitter.com/chicago_health Johnson, Steve Lowe, Sue Petrucelli, Mike Internet Media Critic Reporter Features Reporter Chicago Tribune South Bend Tribune South Bend Tribune http://www.twitter.com/stevenkjohnson http://twitter.com/downinthegarden http://twitter.com/MikePetrucelli Johnsson, Julie Luna, Kay Pitney, Nico Aviation Features Reporter National Editor Chicago Tribune Quad City Times Huffington Post http://www.twitter.com/juliejohnsson http://www.twitter.com/KayLuna http://www.twitter.com/nicopitney Kalwinski, Gretchen Maguigad, Demetrio Podmolik, Mary Ellen Managing Editor Host & Producer General Assignment Literago WHPK-FM Chicago Tribune http://www.twitter.com/twiterago http://www.twitter.com/dmaguigad http://www.twitter.com/mepodmolik Kern, Gerould W. "Gerry" Mayer, Gordon Prescott, Heidi Editor Editor Business Reporter Chicago Tribune Nonprofit Communicators South Bend Tribune http://www.twitter.com/gerrykern http://www.twitter.com/chigordon http://twitter.com/marketbasket Kiernan, Louise McCormick, John Prokopy, Jenni Senior Editor, Staff Writing Development Deputy Edtorial Page Editor Does This City Make Me Look Fat? Chicago Tribune Chicago Tribune ChicagoNow http://www.twitter.com/louisekiernan http://www.mccormickjohn http://www.twitter.com/chronicbabe Kilbride, Kim McGinnis, Richard Rakoczy, Mary Reporter Publisher Reporter South Bend Tribune Mindful Metropolis Trib Local http://twitter.com/frugalfinesser http://www.twitter.com/mindfulmetropol http://www.twitter.com/maryrakoczy Kleinberg, Scott McGlynn, Ann Reishus, Kim Senior Editor for Print & Digital Reporter Reporter Chicago Tribune Quad City Times Trib Local http://www.twitter.com/scottkleinberg http://twitter.com/annmcglynn http://www.twitter.com/kreishus Knue, George Munson, Nancy Riske, Melissa Editor, Chicago Breaking News Center Assistant Managing Editor Reporter Chicago Tribune Chicago Tribune Trib Local http://www.twitter.com/gemik http://www.twitter.com/nancymunson http://www.twitter.com/melissariske

Making GettingMedia Connections On Air, Online Editorial & Into Handbook Print • • Sec.1-52Ver. 15.5 ©• Community 2006 Community Media Workshop Media •Workshop www.newstips.org www.newstips.org • 2 • 312-369-6400 People to follow on Twitter (continued) Journalists, Bloggers & Producers on Twitter Roche, Liza Taylor, Gary Wronski, Rich Managing Editor Managing Editor Tollway, RTA & Metra Winnetka Talk Evanston Review Chicago Tribune http://www.twitter.com/liza_che http://www.twitter.com/evanstoneditor http://www.twitter.com/richwronski Rosenthal, Phil Tesimu, Tara May Yerak, Becky Media Writer Reporter Retail, Insurance & Banks Chicago Tribune Trib Local Chicago Tribune http://www.twitter.com/phil_rosenthal http://www.twitter.com/triblocaltara http://www.twitter.com/beckyyerak Rozas, Angela Theno, Meg Zaleski, Katherine Morning Assistant Editor Multimedia Editor Senior News Editor Chicago Tribune Chicago Tribune Huffinton Post http://www.twitter.com/angelarozas http://www.twitter.com/mtheno http://www.twitter.com/kzaleski Ryan, Maureen "Mo" Tsouderos, Trine Zorn, Eric Televison Critic Sciences & Medical Writer Metro Columnist Chicago Tribune Chicago Tribune Chicago Tribune http://www.twitter.com/moryan http://www.twitter.com/trinetsouderos http://www.twitter.com/ericzorn Rynkiewicz, Stephen Uribarri, Adrian Business Producer Labor & Housing Reporter Chicago Tribune Chi-Town Daily News http://www.twitter.com/rynk http://www.twitter.com/adrianuribarri Schmich, Mary Vassolo, Elizabeth Metro Columnist Reporter Chicago Tribune Trib Local http://www.twitter.com/maryschmich http://www.twitter.com/evassolo Schuler, Jon Viera, Lauren Assistant Managing Editor - Lifestyle, Design & Web Reporter, On the Town Suburban Life Newspapers Chicago Tribune http://twitter.com/SuburbanLife http://www.twitter.com/laurenviera St. Clair, Stacy Vivanco, Leonor General Assignment Reporter Chicago Tribune Chicago Tribune http://www.twitter.com/stacystclair http://www.twitter.com/lvivanco Staff, RedEye Wagner, Curt RedEye Blogs Features Editor ChicagoNow Chicago Tribune http://www.twitter.com/redeyechicago http://www.twitter.com/showpatrolman Sterling, Colin Walsh, Jim Senior Blog Editor Weekend Editor Huffinton Post Chicago Tribune http://www.twitter.com/csterl http://www.twitter.com/jxwalsh Stoffel, Michelle Wang, Andrew L. Reporter Internet Reporter Trib Local Chicago Tribune http://www.twitter.com/mstoffel http://www.twitter.com/andrewwang Swartz, Tracy Warren, Ellen General Assignment Shopping Writer, Play Chicago Tribune Chicago Tribune http://www.twitter.com/tracyswartz http://www.twitter.com/warrenellen Swasko, Mick Weber, Lara Reporter Editor, Play Trib Local Chicago Tribune http://www.twitter.com/mickswasko http://www.twitter.com/lweber Sweet, Lynn Willis Aronowitz, Nona Washington Bureau Chief Reporter Lynn Sweet Trib Local http://www.twitter.com/lynnsweet http://www.twitter.com/nonaatriblocal Synett, Lawerence Winnecke, Joycelyn Reporter Associate Editor Trib Local Chicago Tribune http://www.twitter.com/lsynett http://www.twitter.com/jwinnecke Tagala, Don Wong, Wailin News Correspondent Technology & Telecom ABS-CBN International Chicago Tribune http://www.twitter.com/dontagala http://www.twitter.com/velocitywong

Making GettingMedia Connections On Air, Online Editorial & Into Handbook Print • • Sec.1-53Ver. 15.5 ©• Community 2006 Community Media Workshop Media •Workshop www.newstips.org www.newstips.org • 3 • 312-369-6400