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Affinium Netinsight NetInsight When seeking to optimize web sites, internet power of your web data. The solution con- marketing and customer experience, companies tinuously monitors a wide variety of built-in Maximize the Value find themselves inundated with tools and and user-specified business objectives through reports that offer mounds of data, but not configurable key performance indicators of Internet Marketing much in the way of useful, actionable infor- (KPIs) which may then be analyzed in a with Web Analytics mation. As a result, tools and reports often tabular or visual format to give you insight go unused, and key web marketing decisions to optimize web performance. Unique capa- are based on gut feel. Deciphering which bilities streamline your analysis: strategies work and which don’t remains diffi- Overlay heat maps that pinpoint the most cult, and marketers have no way to determine and least popular areas on each web page what web site improvements will drive more internet business. Even more daunting is Configurable KPIs that express web linking web data to the rest of the organiza- metrics in the language of your business tion and customer experience. How much of Role-based dashboards that allow users to your “offline” business is influenced by the view key trends at a glance web and your pay-per-click advertising? What is the impact of your catalog or direct mar- Interactive visual reports which, when Affinium NetInsight provides keting on web traffic and conversion? drilled, provide deeper metrics and detail mission-critical information Affinium NetInsightTM answers these questions, Scheduled and alert-driven report delivery about your internet customers and more. A core component of the market- via email leading Affinium® Enterprise Marketing and business. Armed with this intuitive and comprehensive Management (EMM) software suite, Affinium business information, you can easily and NetInsight is a robust web analytics solution effectively communicate web metrics and that empowers marketers with the actionable create powerful strategies that are truly information they need, when they need it. responsive to individual behaviors. With Affinium NetInsight, you can analyze web traffic, online customer behavior, and internet Drill Anywhere, Trend Anything marketing initiatives to make fact-based mar- keting decisions that deliver success. Now you What action should you take when your will know with certainty, how many people KPI is down or flat? Unique to Affinium responded to your email campaign, which NetInsight, KPIs, dashboards, and visualiza- Google keywords generate the highest conver- tions are not a dead-end for analysis, but sions, and what content drives revenue and leads the starting point for limitless exploration. for your sales force. Affinium NetInsight’s intuitive, next-genera- tion marketing user interface empowers Additionally, when used in conjunction with even casual business users to go beyond other modules in Unica’s Affinium Suite, you “canned” reports and slice and dice any can turn this insight into immediate action– metric for information on how to improve a follow up email to an individual that aban- results immediately. With just a few clicks, doned a shopping cart, or a real-time call to web analysts can apply the criteria of their an individual inquiring about a new product, choice to uncover the story behind their furthering your cross-channel marketing reports. In web analytics every answer begs success. With Affinium your web site and five new questions which is why Affinium internet marketing become an integrated NetInsight enables rapid cross interrogation part of the customer dialog. of historical web data to empower mar- keters to uncover answers to their most Visualize and Communicate Key pressing questions without having to ask Metrics with Success IT to build new reports. Many analytics packages assemble data but TM POWERING MARKETING SUCCESS only Affinium NetInsight unlocks the full Integrate Web Data with Other Customer Information SPECIFICATIONS With Affinium NetInsight, web analytics can be integrated with other customer data across the Web-server: Apache, Lotus enterprise to create a comprehen- Domino, Microsoft IIS, NCSA, sive view of the customer. The Sun ONE/iPlanet Web Server unique open architecture facili- tates easy integration of Affinium Native dB interface: DB2, My SQL, NetInsight’s web analytics data Netezza, Oracle, SQL Server warehouse with legacy business intelligence (BI) solutions using pre-built, packaged BI starter tem- plates. Additionally, externally-stored Affinium NetInsight's role-based dashboards customer and product data may be easily allow users to view key trends at a glance. integrated into reports. And, for even more flexibility, Affinium NetInsight reports can be imported into spreadsheet and word pro- On Premise or On Demand cessing formats, or HTML pages, for even Affinium NetInsight is a turnkey web ana- easier integration with other marketing data. lytics solution that may be used on premise or on demand. Unlike other offerings in Ensure Unprecedented Accuracy the market, the Affinium NetInsight on demand solution is fully compatible with Affinium NetInsight ensures the accuracy of the on premise solution, making it easy for your web analytics reports by offering a organizations to bring web analytics in-house complete choice of intelligent web analytics or switch to on demand as needs change. data collection methods, providing you with more ways to identify and track sessions, log files, page tags and more. Now you don’t Part of Unica’s Enterprise have to choose! Marketing Management Solution Affinium NetInsight is part of Unica’s Optimize Internet and Cross- holistic approach to Enterprise Marketing Channel Marketing Programs Management (EMM). Our EMM software Web site marketing is one of several internet suite, Affinium, powers high performance and offline channels that enterprises use to marketing for more than 500 organizations market their products and services. When around the world. Affinium provides the insights, automation, and collaboration Unica Corporation UK Distributor Affinium NetInsight is used in conjunction SCL with other modules in the Affinium Suite, capabilities marketing organizations need Jubilee House, Jubilee Walk unprecedented synergy can be achieved to deliver the optimal customer experience, Three Bridges, Crawley across all marketing programs. Pay-per-click loyalty, and increased revenue. The only Sussex, RH10 1LQ advertising metrics captured, for example, complete EMM suite, Affinium provides UK may be used to optimize returns on email web and customer analytics, interaction and campaign management, and market- T +44 1293 403636 campaigns, and email campaign intelligence ing resource management to power the F +44 1293 403641 can be extended to boost catalog sales through call centers–achieving truly opti- right customer experience at every touch www.scl.com point, deliver insight for improved decisions, [email protected] mized results. and achieve unparalleled speed to market. Australia Affinium provides a complete platform to Robust, Easy-to-Use Functionality Belgium transform the entire marketing process France Affinium NetInsight ensures success of web including planning, budgeting, project Germany marketing with easy-to-use functionality management, execution and measurement India that facilitates rapid adoption throughout for brand, relationship and internet mar- Singapore the enterprise. Key functionality includes: keting. Our modular yet integrated EMM United Kingdom Scalability to support your site with a few suite allows you to achieve high performance United States page views per day or hundreds of millions marketing and significant ROI through more effective, measurable and efficient market- Unica, the Unica logo, and Affinium are registered User-friendly, role based interface for ing activities. trademarks of Unica Corporation with the U.S. Patent and Trademark Office. Affinium NetInsight and Powering report delivery and receipt Marketing Success are trademarks of Unica Corporation. All other trademarks are the property of their respective Intuitive query wizards allowing even owners. PS-ANI-0406-1000 casual users to get pinpointed answers © 2006 Unica Corporation. All rights reserved. Interactive A/B testing using any criteria.
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