Daily News & Weekly Insight

Media Kit 2008

The Content. The Readers. The Numbers.

Daily News & Weekly Insight

Daily News Weekly Insight

The one-stop source on 's business, technology and politics.

THE TRENDS, THE RANKINGS & THE NUMBERS Miami-based Latin Business Chronicle offers the trends beyond the daily headlines, through weekly in-depth reports and commentaries. We also provide unique rankings on Latin America's Top 500 Companies, Top M&A's, Latin America's Top 50 Ports and the widely-quoted Latin Business Index, Latin Technology Index and Latin Security Index an Latin Globalization Index, (all four the first of their kind). Latin Business Chronicle also provides updated statistics on Latin American trade with the United States, Europe, Canada and China, Latin America's GDP and GDP per capita and more as well as a comprehensive section with updated data on topics ranging from advertising and real estate to technology and shipping.

DAILY NEWS Latin Business Chronicle also publishes a daily news service, Daily Latin Business News, geared toward busy executives who want to quickly see the key business headlines on Latin America.

OUR EDITORIAL STAFF & CONTRIBUTORS Joachim Bamrud, Editor-in-Chief Bamrud, a former editor-in-chief of Latin Trade magazine, is an award-winning journalist with nearly 25 years experience covering Latin America for U.S., European and Latin American media, including Reuters, UPI, The Miami Herald, Christian Science Monitor, Global Finance, WorldBusiness, NewsMax and Detroit News. He is also the author of Jack, a spy novel set in Panama and China. Ronald Buchanan, Mexico Correspondent Buchanan is a Scottish-born journalist who has lived in Mexico for more than 15 years, reporting for a wide range of media in the United States and Britain, including the Financial Times. He was the founding editor of the Mexico City Times and is a former executive editor of the international edition of the London-based daily The Guardian. Mike Ceasar, Colombia Correspondent Ceaser is an American journalist who is based in Bogota. He has covered Colombia for various media, including the BBC, the San Francisco Chronicle and the Dallas Morning News. Janie Hulse Najenson, Argentina Correspondent Hulse is an American journalist who is based in Buenos Aires, where she has reported for various media, including Economist Intelligence Unit. Thierry Ogier, Correspondent Ogier is a French journalist who has covered Brazil for the past 10 years for various media, including Economist Intelligence Unit, Financial Times, BBC and Les Echos. In addition, we publish contributions from leading experts on Latin America, including Eric Farnsworth, Richard Feinberg, Jerry Haar, Jeremy Martin, Roger Noriega, Walter Molano, Peter Rösler and Alan Stoga.

Daily News & Weekly Insight

RECOGNITION

Investor's Business Daily, August 19, 2008 A Latin Business Chronicle analysis shows $12.2 billion in U.S.-Colombian trade in the first half, up 54% from the same period last year

Wall Street Journal, August 18, 2008 Given [Ecuador President Rafael Correa's] behavior, it's not surprising the country has the second-lowest rate of foreign direct investment in Latin America as a share of GDP, according to the Latin Business Chronicle.

Newsweek.com, July 8, 2008 McCain should know this already, because he said it himself on May 20, in an article he wrote for Miami's Latin Business Chronicle.

Baltimore Sun, May 14, 2008 The 2008 Latin Business Index from Miami-based Latin Business Chronicle looks at five categories and 27 subcategories to measure the recent, current and future business environment in a country.

Wired News, February 5, 2008 Auto production in Mexico topped 2 million units last year, according to the Latin Business Chronicle.

Council on Foreign Relations, USA, Daily Brief, January 30, 2008 : The Latin Business Chronicle examines Venezuela’s prospects for business growth following a referendum vote against President Hugo Chavez’s proposed constitutional changes. The journal concludes that nothing substantive has happened to change its prior negative outlook.

The Wall Street Journal, October 30, 2007 PetroEcuador, described by the Latin Business Chronicle as "widely seen as one of the most inefficient state oil companies in Latin America."

US Commerce Secretary Carlos Gutierrez, October 30, 2007 As Prime Minister Harper recently said in an article in the Latin Business Chronicle, Colombia needs its democratic friends to lean forward and give them a chance at partnership and trade with North America.

Bloomberg, March 7, 2007 Latin American sales to the U.S. rose 13.3 percent to $331.9 billion, according to Latin Business Chronicle.

Financial Times, February 9, 2007 “The flow of investment dollars into Panama continues at a breathtaking pace,” Paul McBride of the Prima Panama consultancy told the Latin Business Chronicle website.

USA Today, October 24, 2006 American Airlines says its Latin American routes performed "particularly strong" during the third quarter, according to the Latin Business Chronicle.

Daily News & Weekly Insight

READERS AND TRAFFIC During the first half of this year, Latin Business Chronicle again set new records in hits, page views and visitors. The number of hits reached an average of 2.0 million per month, an increase of 67 percent from the first half last year. Page views grew by 63 percent to an average of 943,272. And the number of unique visitors reached 21,881 per month on average, an increase of 28 percent from the first half last year.

VISITOR ORIGIN

In terms of geographic origin of our traffic, the United States typically accounts for more than 60 percent of all page views and hits. Other key markets include Canada, the United Kingdom, Brazil, Spain, Panama, Mexico, Germany, Argentina, France and India, according to hits data for the first five months this year.

CORPORATE EXECUTIVES

Our readers are mainly business executives from companies such as AIG, Apple, Black & Decker, Chevron, Cisco, Continental Airlines, Dell, DHL, ExxonMobil, General Electric, General Motors, Global Crossing, Hewlett-Packard, Jones Lang LaSalle, Lufthansa, Microsoft, NAI Global, Nokia, SAP, Siemens, Skadden Arps, UBS, UPS and White & Case.

DECISION MAKERS According to our latest reader survey*, ● 27.0 percent make the final decision on travel, 18.9 percent on banking, 18.9 percent on technology and 16.2 percent on all (as well as office rent and lease). ● 20.5 percent of our readers work at companies with annual sales between $25 and $500 million, while 12.9 percent represent companies with annual sales between $500 million and more than $1 billion. ● 17.0 percent are CEOs. ● 58.7 percent work for companies based in the United States, 30.4 percent for companies based in Latin America and 8.7 percent for companies based in Europe.

Updated 7/9/08 *Online survey with less than 100 respondents.

Editorial Calendar 2008 Subject to change without notice. Updated as of 7/1/08

OCTOBER

Country Report: Peru A closer look at the business, economic and political climate and outlook Publication date: Oct. 6, 2007 Deadline for editorial input: Oct 1, 2008 Deadline for ad delivery: Oct 1, 2008

Country Report: El Salvador A closer look at the business, economic and political climate and outlook Publication date: Oct. 20, 2008 Deadline for editorial input: Oct.13, 2008 Deadline for ad delivery: Oct.13, 2008

NOVEMBER

Country Report: Guatemala A closer look at the business, economic and political climate and outlook Publication date: Oct. 6, 2007 Deadline for editorial input: Sept.22, 2008 Deadline for ad delivery: Sept.29, 2008

Latin Globalization Index Third annual index

DECEMBER 2008

Leader of the Year Fourth annual award.

Company of the Year Second annual award.

Daily News & Weekly Insight

Advertising Rates 2008

Size: 728x90 Monthly 3 Months 6 Months 1 Year Home page, 728x90 $1,600 $3,000 $5,000 $8,000 Size: 300x250 Monthly 3 Months 3 Months 1 Year Home page (first) $600 $1,200 $2,000 $3,500 Home page (others) $500 $900 $1,600 $3,000 Size: 468x60 Monthly 3 Months 6 Months 1 Year Run-of-site (exclusive) $5,000 $12,500 $20,000 $35,000 Specific page (price per page) $500 $1,000 $1,800 $3,200 Run-of-site (non-exclusive) $2,500 $5,000 $8,500 $14,000 Size: 120x240 Monthly 3 Months 6 Months 1 Year Specific page (price per page) $350 $750 $1,200 $2,000 Run-of-site (all pages) $3,000 $5,000 $8,500 $12,500 Size: 125x125 Monthly 3 Months 6 Months 1 Year Specific page (price per page) $300 $700 $1,000 $1,500 Run-of-site (all pages) $2,000 $4,500 $7,000 $9,500

Newsletter Monthly 3 Months 6 Months 1 Year Size: 120x240 (specific page) $1,000 $1,200 $2,000 $3,000 Size: 125x125 (specific page) $700 $1,000 $1,500 $2,500

All prices in U.S. dollars. Subject to availability. Prices subject to change.

Daily News, Weekly Insight & Quarterly Outlooks

Advertising Specifications

Front Page 728x90 pixels 300x250 pixels

Inside Pages 468x60 pixels 125x125 pixels 120x240 pixels

E-mail 125x125 pixels 120x240 pixels

Maximum file size for all banners is between 45 KB and 50 KB. There are no time restrictions on loops

There are no restrictions on animations.

Contact Information

Latin Business Chronicle, 12864 Biscayne Blvd, Suite 306 Miami, Florida 33141, USA Tel: + 1 (305) 864-3422 Fax: + 1 (305) 675-5731 E-mail: [email protected] Web: www.latinbusinesschronicle.com