Mattel Films to Develop Rock 'Em Sock '
Mattel Films to Develop Rock ‘Em Sock ‘Em Robots Live-Action Motion Picture with Universal Pictures and Vin Diesel’s One Race Films April 19, 2021 Vin Diesel also to star in the film, written by Ryan Engle, based on the classic tabletop game about battling robots EL SEGUNDO, Calif.--(BUSINESS WIRE)--Apr. 19, 2021-- Mattel, Inc. (NASDAQ: MAT) announced today plans to develop Rock ‘Em Sock ‘Em Robots®, the classic tabletop game featuring battling robots, into a live-action motion picture. Mattel Films is working with Universal Pictures and Vin Diesel’s production company, One Race Films, on the project. Diesel will also star in the film. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210419005111/en/ Mattel Films will produce the project alongside Diesel and Samantha Vincent (“The Fast and the Furious” franchise) from One Race Films. Ryan Engle (“Rampage,” “The Commuter”) penned the screenplay for the action adventure, which follows a father and son who form an unlikely bond with an advanced war machine. Kevin McKeon will lead the project for Mattel Films. “To take the classic Rock 'Em Sock 'Em game, with Mattel as my partner, and align it with the kind of world building, franchise making success we have had with Universal, is truly exciting," said Vin Diesel. “We are proud to bring this iconic piece of Mattel IP to life on the big screen with our tremendously talented partners Vin Diesel, One Race Films and Universal,” added Robbie Brenner, executive producer of Mattel Films. “Our rich library of franchises continues to yield compelling stories and (Graphic: Business Wire) we look forward to creating what is sure to be a thrilling action adventure for the whole family to enjoy with Rock ‘Em Sock ‘Em Robots.” Launched in 1966, the Rock ‘Em Sock ‘Em Robots game was inspired by an arcade boxing game which pitted Red Rocker® against Blue Bomber® in a fight to knock his rival’s block off.
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