INTRODUCING NEW! French Vanilla PROMISED LAND®

Indulge in a creamy classic Our French Vanilla Milk blends the traditional flavors of vanilla bean and custard with our naturally rich and creamy Jersey milk for a truly indulgent experience.

Product Benefits:

• Made with natural vanilla flavoring and other natural flavors • Made with rich and creamy Jersey cow milk • No artificial flavors or colors, preservatives or hormones • 8 grams of protein per serving • Extended shelf life

AVAILABLE JANUARY 2019

Extraordinary milk. Extraordinary flavor.™

© 2018 Promised Land Dairy, LLC. CYK + PMS 1817, 187 From New Sleeves Aug 22, 2017 FRENCH VANILLA- HAS STRONG CONSUMER APPEAL

• 76% consumer purchase intent after tasting Promised Land® Dairy French Vanilla Milk* • 75% of consumers stated it tasted even better than they expected it to taste* • 60% of consumers expected to purchase it in addition to their usual milk purchase* • Vanilla is the second highest among the anticipated top-selling flavors for 2018 and leading non-fruit flavor**

Grapefruit 25% Orange 18% Lime 12% Vanilla 22% Chocolate 13% Blueberry 10% Apple 20% Coffee 13% Raspberry 10% Blackberry 18% Lemon 13% Coconut 18% Mango 13% *Source: Promised Land CLT Research, November 2017 Ginger 18% Cranberry 12% **Source: BNP Media’s Market Research Division, New Product Development Outlook 2017 Study

VANILLA-FLAVORED MILK HAS STRONG SALES GROWTH

Vanilla-flavored milk sales growth is outpacing DOLLAR SALES VS. YAG­—L26W´ Total Fluid Milk, Chocolate Fluid Milk and 148.9% Premium , which have similar distribution levels.

7.2% 0.8%

- 2.9%

TOTAL CHOCOLATE PREMIUM VANILLA FLUID MILK FLUID MILK CHOCOLATE MILK FLAVORED MILK

ACV 100 98 84 79

´Source: IRI MULO+C IRI L26 weeks ending in 12/31

PROMISED LAND® DAIRY FRENCH VANILLA MILK SPECIFICATIONS

28 oz.—6/case­ 12 oz.—9/case

GTIN: 107635280000620 GTIN: 10763528000682