The Winning Playbook for Golf Courses

Total Page:16

File Type:pdf, Size:1020Kb

The Winning Playbook for Golf Courses The Winning Playbook for Golf Courses Shortcuts to Long-Term Financial Success By James J. Keegan Envisioning Strategist and Reality Mentor JJ Keegan+ Golf Convergence, Inc. Copyright © JJ Keegan+, James J. Keegan, Envisioning Strategist and Reality Mentor, 2010, 2012, 2013, 2014, 2016, 2020 ISBN: 978-0-9860705-4-9 | Print ISBN: 978-0-9860705-5-6 | ePub ISBN: 978-0-9860705-6-3 | PDF Library of Congress Control Number: 2020909449 All Rights Reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the author, except for the inclusion of brief quotations in a review. Table of Contents Acknowledgments ���������������������������������������������������������������������������������������� xi Attributions �������������������������������������������������������������������������������������������������� xiv Introduction ����������������������������������������������������������������������������������������������������1 • We Took a Different Path ������������������������������������������������������������������� 1 • Lowering the Hurdles for the Masses ���������������������������������������������� 3 • The Supporters Project Hope ������������������������������������������������������������ 5 • The Doubters See Doom �������������������������������������������������������������������� 8 • Who is Right? Ignoring the Cacophony of Chaos �������������������������15 • Definitions: The Basis for Financial Comparison of Course Benchmarking Options ��������������������������������������������������16 • How Will You Benefit? ����������������������������������������������������������������������18 Chapter 1 – The Playbook Outline • The Formula ���������������������������������������������������������������������������������������19 • The Lucky Seven ��������������������������������������������������������������������������������20 • Templates to Shortcut Your Path to Success ��������������������������������23 • Do You Have Any Chance? ���������������������������������������������������������������24 • Rank and File �������������������������������������������������������������������������������������27 • The MOSAIC Profile ��������������������������������������������������������������������������28 • The Predictive Index �������������������������������������������������������������������������31 • Checkpoint �����������������������������������������������������������������������������������������31 Chapter 2 – Moral Algebra • The Spider and the Fly ���������������������������������������������������������������������33 • Who is the Customer? ���������������������������������������������������������������������34 • Competition – What is Your Niche? �����������������������������������������������37 • Defining Your Vision �������������������������������������������������������������������������40 • The Infinite Game �����������������������������������������������������������������������������42 • Why �����������������������������������������������������������������������������������������������������43 • The Strategic Plan �����������������������������������������������������������������������������44 • Who Decides? �����������������������������������������������������������������������������������46 Chapter 3 – The Hand Dealt • The Winds of Change �����������������������������������������������������������������������53 • The Staircase to Heaven in Golf ������������������������������������������������������54 • Buy or Sell? ����������������������������������������������������������������������������������������56 • Golf is an Outdoor Sport — Duh! ���������������������������������������������������58 • Playable Days — An Important Number ���������������������������������������63 • The Crystal Ball ����������������������������������������������������������������������������������65 • Leveraging Weather to Your Advantage ����������������������������������������66 • Exercises ���������������������������������������������������������������������������������������������67 Chapter 4 – The Farm • Where to Now? ���������������������������������������������������������������������������������69 • How Many Are There Worldwide? �������������������������������������������������70 • Golf Comes in Many Different Flavors �������������������������������������������72 • Who is the Golfer? ����������������������������������������������������������������������������74 • Did They Kill the Game? �������������������������������������������������������������������76 • Long Lists ��������������������������������������������������������������������������������������������81 vi • Right-Sizing ����������������������������������������������������������������������������������������85 • Another Option — Reduce Distance ����������������������������������������������89 • When is it Time to Remodel? ����������������������������������������������������������90 • Exercise �����������������������������������������������������������������������������������������������92 Chapter 5 – The Living Organism • Russian Roulette �������������������������������������������������������������������������������93 • Delicate Balance ��������������������������������������������������������������������������������95 • Expenses ���������������������������������������������������������������������������������������������96 • If They Were the Only Costs ������������������������������������������������������������99 • Who Would Have Thought? ������������������������������������������������������������99 • What About a Sod Farm? ������������������������������������������������������������� 100 • Baskin and Robbins — 31 Flavors ������������������������������������������������ 101 • Drugs That Kill �������������������������������������������������������������������������������� 103 • We Should Be Loving and Kind ���������������������������������������������������� 106 • A Beacon for Change ��������������������������������������������������������������������� 108 • Exercises ������������������������������������������������������������������������������������������ 109 Chapter 6 – The Assembly Line • The Basics ���������������������������������������������������������������������������������������� 111 • Game Time �������������������������������������������������������������������������������������� 112 • Step 1 — Motivating the Golfer to Select Your Course ������������ 114 • Step 2 — Making the Reservation Process Seamless ��������������� 116 • Step 3 — Where Is It? How Do I Get There? ����������������������������� 118 • Step 4 — First Impressions Offset A Few Hiccups �������������������� 119 • Step 5 — The Ambience and Culture Resonate ������������������������ 121 • Step 6 — The Clubhouse: Once Inside ��������������������������������������� 124 vi vii • Step 7 — Chariots of Fire �������������������������������������������������������������� 126 • Step 8 — Setting the Tone: Warming Up ����������������������������������� 128 • Step 9 — You’re Off and Running ������������������������������������������������ 130 • Step 10 — 18 Tees, 18 Fairways, 18 Greens: The Thrill Ride �� 132 • Step 11 — Do I Really Have to Go? ��������������������������������������������� 134 • Step 12 — Exit Stage Left? ����������������������������������������������������������� 135 • Step 13 — Rub A Dub Dub – Time for Some Grub ������������������� 137 • Step 14 — A Luxury Once Experienced Becomes A Necessity 138 • Exercise �������������������������������������������������������������������������������������������� 139 Chapter 7 – The Price is Right • What is Wrong With This Picture? ���������������������������������������������� 141 • Eliminating the Guess Work ��������������������������������������������������������� 144 • Here is One Quick Thing You Can Do to Increase Revenue ���� 149 • While You Are At It ������������������������������������������������������������������������ 151 • Compounding the Error ���������������������������������������������������������������� 153 • Spin the Wheel ������������������������������������������������������������������������������� 155 • Barter ����������������������������������������������������������������������������������������������� 156 • Is the Industry Benefiting from Barter? ������������������������������������� 161 • Expensive Software ����������������������������������������������������������������������� 161 • Who is at Fault? ����������������������������������������������������������������������������� 162 • Final Thought — Rates Should Be Set with Costs in Mind ������ 164 • Exercises ������������������������������������������������������������������������������������������ 165 Chapter 8 – Champagne Tastes: Beer Budgets • All for Naught ��������������������������������������������������������������������������������� 167 • Changing Habits ����������������������������������������������������������������������������� 168 viii • Are the Needs and Desires of All Customers the Same? ��������� 168 • Diverse Interests — What Is Important to Them? ������������������� 171 • Communication Challenges Amongst Four Generations ��������� 174 • Data Segmentation: Harder Than It Sounds ������������������������������ 176 • A Lesson in Effective Email Marketing ���������������������������������������� 181 • A Fair Loyalty Rewards Program �������������������������������������������������� 182 • Do Loyal Customers Really
Recommended publications
  • Conforming Golf Balls
    Conforming Golf Balls Effective January 1, 2014 The List of Conforming Golf Balls will be updated effective the first Wednesday of each month. The updates will be available for download the Monday prior to each effective date. Please visit www.usga.org or www.randa.org for the latest listing. *Please note that the list is updated monthly (i.e., golf balls are added to and deleted from the list each month). The effective period of the Conforming Ball List is located on the top of each page. To ensure accurate rulings, access and print the Conforming Ball List by the first Wednesday of every month. HOW TO USE THIS LIST To find a ball: The balls are listed alphabetically by Pole marking (brand name or manufacturer name), then by Seam marking. Each ball type is listed as a separate entry. For each ball type the following information is given to the extent that it appears on the ball.* 1. Pole marking(s). For the purpose of identification, Pole markings are defined as the major markings, regardless of the actual location with respect to any manufacturing seams. 2. Color of cover. 3. Seam markings. For the purpose of identification, Seam markings, on the equator of the ball, are defined as the minor markings, regardless of the actual location with respect to any manufacturing seams. *NOTE: Playing numbers are not considered to be part of the markings. A single ball type may have playing numbers of different colors and still be listed as a single ball type. READING A LISTING Examples of listings are shown on the following page with explanatory notes.
    [Show full text]
  • Organisation Name
    Organisation Name Domain Askern Medical Practice The White Wings Centre Spa Pool Road, Askern Doncaster, S-Yorkshire DN6 0HZ askernmedicalpractice.nhs.uk Buckinghamshire County Council sexualhealthbucks.nhs.uk Gloucestershire Care Services hopehouse.nhs.uk Orchard Family Practice Rainham Healthy Living Centre 103-107 High Street Rainham Kent, ME8 8AA Orchardfamilypractice.nhs.uk Orchard Family Practice Rainham Healthy Living Centre 103-107 High Street Rainham Kent, ME8 8AA orchardfamilypracticerainham.nhs.uk St Clements Surgery GP practice D82105 St Clements Surgery 105 Churchgate Way Terrington St Clements Kings Lynn Norfolk PE344LZ stclementssurgery.nhs.uk St Johns Way Medical Centre 96 St. John's Way Archway London N19 3RN stjohnsway.nhs.uk. The Flying Scotsman Health Centre The Flying Scotsman Health Centre St. Sepulchre Gate West Doncaster DN1 3AP heflyingscotsmanhealthcentre nhs.uk The Practice Lincoln Green The Practice Lincoln Green Burmantofts Health Centre Lincoln Green Leeds LS9 7TA hepracticelincolngreen.nhs.uk University Hospitals of North Midlands NHS Trust (Name change fro: University Hospital Of North Staffordshire NHS Trust) myipfcheck.uhns.nhs.uk University Hospitals of North Midlands NHS Trust (Name change fro: University Hospital Of North Staffordshire NHS Trust) uhnm.nhs.uk University Hospitals of North Midlands NHS Trust (Name change fro: University Hospital Of North Staffordshire NHS Trust) uhnmdawn.uhns.nhs.uk University Hospitals of North Midlands NHS Trust (Name change fro: University Hospital Of North Staffordshire
    [Show full text]
  • Golf Clubl Terryland Park L President’S Cup L Sportspitch Maintenance1 L Regional Reportsgreenside L Trade Magazine News | December 2010 Greenside
    The Official Magazine of the GCSAI l www.gcsai.org l December 2011 GREENSIDE We wish our readers a happy christmas and the very best for 2012 the art of revetting bunkers l The Solheim Cup Review l Course Feature - Sutton Golf Club l Terryland Park l President’s Cup l Sportspitch Maintenance1 l Regional Reportsgreenside l Trade magazine News | December 2010 Greenside www.gcsai.org 2 Greenside Enjoy your moments Contents Greenkeeping Awards 6 t’s a bizarre old world. It is hard to believe that another year The Solheim Cup Review 8 has almost come to an end. It seems like only yesterday that Revealing the Art of we were experiencing record low temperatures. As I write this Bunker Revetting 12 Iarticle in November, temperatures are reaching 16°C - compare this to minus 17°C almost twelve months previously, when we were GCSAI Charity Day 16 shovelling snow. Yes, it’s a strange world we live in. Health & Safety 18 The year gone by had its memorable moments. For me, attending The Solheim Cup was particularly special. A great atmosphere prevailed during the Terryland Park 20 three days of competition. I was particularly impressed with the friendly rivalry Safety Management of Trees 24 between the European and American spectators, especially on the pre-match warm up on the first tee of A New Look at New Problems 27 the final day single matches. Even the Course Feature - Sutton Golf Club 30 players on both teams, lead by their Regional Round-up 36 respective team captains, Alison Presidents Cup 46 Nicholas and Rosie Discovering my Irish Roots 48 Jones, got into the party atmosphere Personal Development 50 as they walked onto Trade News 53 no.1 tee before they competed to claim the coveted trophy.
    [Show full text]
  • Pga Merchandise Show 2015 Exhibitor List
    PGA MERCHANDISE SHOW MERCHANDISE SHOW 2015 EXHIBITOR LIST 2015 EXHIBITOR LIST By Product Category APPAREL & ACCESSORIES Bonjoc Inc 2nd Guy Golf Bonobos 2UNDR Branded Boast LLC Accessories Council Brooks Brothers Action Imports BUCO Handbags adidas Ashworth Golf Bugatchi Uomo aDressitGolf Callaway Golf Apparel AerogreeN Canterbury Golf AG Green Label Carlos Falchi Couture Ahead LLC Carnoustie Alister MacKenzie Apparel Company Carreli Imports Inc All For Color Catherine Wingate Apparel AME & Lulu Chase54 American Needle Chervo S.p.A. Anatomie Classic Gifts & Awards LLC Andmore Products Inc Bella Crystal Collection Clazic Antas Apparel Coatology Antigua Sportswear Inc Collared Greens Aquarius COLMAR -Manifattura Mario Colombo & C Spa Aristo 18/Betenly Golf Crab and Cleek Association of Golf Merchandisers Crabtree & Evelyn Barr Display Criquet Shirts Barth & McCallig Custom Brand Footwear Ben Hogan Signature Cutler Bags Bermuda Sands Cutter & Buck Bespoke Golf USA Dagny Scout Best of Golf America Daily Sports Bette & Court Devereux Bird Dog Bay, Inc. Divots Sportswear Co Inc Birdee Sport Dominie Luxury BirdieBox Events Donald Ross Sportswear Black Clover Dorfman-Pacific Co Inc Black Lace Skin Jewelry Druh Belts and Buckles Ltd Bling It On by Titania Golf Drymax Technologies Inc Bloom Designs LLC Duca del Cosma bloq-uv Duffield Lane Blue Pacific Fashion Dunning Golf Bobby Jones E.P. Pro Boca Golf/Pretty Cases ellabelle Bogner of America Eric Javits Inc PGA MERCHANDISE SHOW MERCHANDISE SHOW 2015 EXHIBITOR LIST APPAREL & ACCESSORIES (CONTINUED) Jack Nicklaus Etonic Jamie Sadock LLC eyebobs Jofit LLC Fairway & Greene John Wind/Maximal Art Fairway Fox Golf Johnnie-O FDM4 International Inc. JT Spencer Flexfit/Yupoon Headwear Jude Connally FootJoy Just4Golf LLC Fore Kids Golf Justin Golf Frankie Goes to Hollygolf K Bell Sport Socks Inc Full Turn Direct Kadena USA/Mobile Warming Golf G Wear, LLC Katherine Way G/Fore KentWool Galvin Green AB Kevan Hall Sport Galvin Green AB Kitty Keller Designs LLC Garb Inc KJUS USA GG Blue L.O.F.T.
    [Show full text]
  • PGA Merchandise Show January 22-25 2019
    PGA Merchandise Show January 22-25 2019 A B C D E F G H I J 1 1 2 PGA MERCHANDISE SHOWBUS/TAXI DROP-OFF 2019 2 PLANTER PLANTER PLANTER PLANTER RAMP DOWN WESTWOOD ENTRANCE RAMP DOWN PLANTER PLANTER LOBBY PLANTER PLANTER JANUARY 23-25, 2019 PERMANENTVISION GARDENS AREA PERMANENTVISION GARDENS AREA UP UP UP UP UP UP UP UP UP UP UP UP SOUTHFOYER NORTHFOYER AED PLANTER UP UP UP UP ORANGE COUNTY CONVENTIONFHC CENTERFHC ELEVATOR UP UP UP UP PLANTER FX WHEEL CHAIR RENTALWF AREA FX MECHANICAL SIGNFRAMESIGNFRAMESIGNFRAMEUP SIGNFRAME SIGNFRAME UP MECHANICAL ELECTRICAL STORAGE MECHANICAL RAMP DOWN JANITOR ORLANDO, FLORIDA STORAGE UP UP OVERHEAD WALKWAYS CLEAR ZONE CLEAR ZONE CLEAR ZONE NO NO 3 CLEAR ZONE CLEAR ZONE 8 CLEAR ZONE PARKING RAMP7 PARKING 3 RAMP 14 RAMP RAMP RAMP RAMP RAMP RAMP 106105104 13 103102 1009998 12 9796959493929190 11 89 8786858483 10 818079787776 9 7271706968676665 6463 6261 6059 585756555453 525150494847 45444342414039 38373635343332 313029 2726 2524232221 20191817161514131211 1098 7 6 5 4 3 2 1 RAMP 5 RAMP4A RAMP4 RAMP3A RAMP3 RAMP2 RAMP1 DUMPSTER DUMPSTERDUMPSTERDUMPSTER DUMPSTERDUMPSTERDUMPSTER DUMPSTERDUMPSTERDUMPSTERELECT.ELECT. TRANSFORMERS TRANSFORMERSDUMPSTERDUMPSTERDUMPSTER DUMPSTERDUMPSTERDUMPSTERFIREFIRE LINE LINEDUMPSTERDUMPSTERVALVAL FIREFIREFIRE LINE LINE LINE DUMPSTERDUMPSTERDUMPSTERSTAIRS STAIRS GEN. DUMPSTERCAGEDUMPSTERDUMPSTER DUMPSTERDUMPSTER LOADING DOCK LOADING DOCK EXIT EXIT EXIT EXIT EXIT EXIT EXIT EXIT EXIT EXIT EXIT EXIT EXIT EXITEXIT EXIT EXIT EXIT EXIT EXIT EXIT EXIT EXIT FX STORAGE STORAGE WF WF CLG.HGT.
    [Show full text]
  • East Golf Tour
    EXECUTIVE TOUR SUMMARY Irelands East Coast is the perfect centre for visitors wanting a full range of experiences. With the vibrant city of Dublin offering all the delights and attractions one could want, the city itself and surrounding areas have an amazing array of golf courses from links to park- land. The East Coast offers refined Links splendour with pristine courses with deft subtly contoured links as well as also offering the discerning golfer a chance to play our big Pro- fessional Parkland courses. The East Coast offers a great variety of Championship courses with many hosting Irish and European Professional Opens as well as Ryder Cups. Golf Day 1 - European GC - http://www.theeuropeanclub.com Day 2 - The Island GC - http://www.theislandgolfclub.ie/features/media-gallery/ Day 3 - Portmarnock GC - http://www.portmarnockgolfclub.ie/gallery Day 4 - County Louth (Baltray) GC - http://countylouthgolfclub.com/gallery-videos.html Day 5 - Royal Dublin GC - http://www.theroyaldublingolfclub.com/currentgallery.htm Day 6 - Portmarnock Links GC - https://www.portmarnock.com/3d-map.html Accommodation 6 x Nights @ O’ Callaghan Hotels (Montclare / Davenport / Alexander / St. Stephens Green), Dublin. O’Callaghan Hotels are all in excellent locations for both leisure and business travel- lers. Each hotel is distinctive and distinguished by excellence. Get the real Irish experience through staying in a family-owned business that has been running the hotel business in Dublin for 25 years. Transport 7 x Days Chauffeured Guided Tour & Transfers in Deluxe Mercedes Sprinter Bus with leather trim, wifi and air con. Fuel, Tolls, Ferry crossings and driver/guide expenses all included.
    [Show full text]
  • FOR IMMEDIATE RELEASE Charles Schwab & Al Geiberger Join
    FOR IMMEDIATE RELEASE Charles Schwab & Al Geiberger Join OnCore Golf’s Shareholder List Buffalo, NY – January 10, 2019. OnCore Golf Technology Inc, is pleased to announce that two iconic names in world of finance and golf have now become shareholders in the company. Charles (“Chuck”) Schwab, the founder and Chairman of one of the leading banks and stock brokerage firms in the United States, and Al Geiberger (“Mr. 59”) joined the ranks late last year. The two were teammates on the Santa Barbara high school golf team, have remained good friends since, and together bring a passion for golf and entrepreneurism that fueled their interest in the company. “This great game of golf needs companies like OnCore Golf,” commented Schwab. “Their products perform like no others and by making the game more enjoyable, it will encourage players of all skill levels to continue to participate and grow the game. The ELIXR tour ball, developed by OnCore Golf, is now my ball of choice.” Schwab is known – in life and in business – as an innovator. His was one of the first brokerage firms to embrace the internet, employ automation to minimize transaction costs, and offer customers a real alternative to the well- established Wall Street behemoths that had dominated the industry for decades. “It was an honor to be able to present OnCore’s story to Chuck, and his level of engagement and interest in seeing how he could help the company advance was incredible,” said Keith Blakely, OnCore’s Chairman and CEO. “In a very short time, it became clear that we shared the same philosophical approach to business – keeping our customers at the center of everything we do, delivering the highest quality products and services, and always working hard to lead, not follow, through innovation.” Al Geiberger, the 1966 PGA Champion, the first PGA professional to record a score of less than 60 in tournament play and the winner of 11 PGA tournaments added, “If I’d had the OnCore ELIXR in ’77, who knows what my nickname might be today – Mr.
    [Show full text]
  • Ashburnham Golf Club 1894-1969. Blaenavon Golf
    Welcome to Catalogue nr. 1 The first of many catalogues, containing a broad mix of subjects, if it is not on the catalogue feel free to ask we have many items not currently listed. Some of the highlights of Nr. 1 Forgan’s handbook first edition. Rowsells Eltham Lodge, given by the author on the year of publication to Royal Blackheath!! Kerr’s Large Paper book of East Lothian Maughan’s Musselbourgh in Rare Jacket. Fully signed 1965 Ryder Cup programme TERMS AND CONDITIONS We offer a full money back guarantee no questions asked if returned with in 14 days. and safely packed, please inform us prior by email. Items despached next day, upon receipt of payment by MasterCard or Visa, via PayPal or through bank transfer. All autographs have a lifetime guarantee of authentecity. Items will be sent via DHL tracked courier service, we insure all items over £200 umless otherwise agreed by the purchaser. 1 Ashburnham Golf Club 1894-1969. Burry Port, Wales: Privately Printed, 1969. 48p illus. wrap. 75th anniversary of this Welsh club. very Good D&J A10630 [ref: 4551 ] £69 2 Blaenavon Golf Club Opening Programme 1907. Club, 1907. Programme of the formal opening of the Blaenavon Golf Club, 1907. Details of a match against Abergavenny inside .Also Blaenavon Golf Club compliments slip. Has been folded, minor wear and marking, otherwise good condition. good [ref: 2331 ] £75 3 The British Golf Greenkeeper No. 31 (New Series) June 1947. England: The British Golf Greenkeepers Association, 1947. www.finegolfbooks.com info@finegolfbooks.com 1 27/10/2017 24pp.
    [Show full text]
  • Industry Guide 2017-2018
    2017-2018 INDUSTRY GUIDE 2017-2018 PROFESSIONAL GOLFERS’ ASSOCIATION OF ALBERTA INDUSTRY GUIDE New: Notes section at the back PGA of Alberta Club Listing Advantage Golf Academy Blackhawk GC Canal at Delacour (The) 97 Cypress Way SE 5111 Range Road 255 Box 20 Medicine Hat, AB T1B 1H1 Spruce Grove, AB T7Y 1A8 Delacour, AB T0M 0T0 T: (403) 504-3272 T: (780) 470-4790 T: (403) 590-4515 F: (403) 529-1010 F: (780) 470-4525 F: (403) 590-4576 Trevor Moore – Teaching Pro Craig McArthur – Head Pro Paul Hemstreet – Head Pro Kevin Chow – Associate Bob Davidchuk – Associate Alberta Springs GR David MacComb – Associate Site 11, Box 7, RR 4 Jacques Plouffe – Associate Canmore G&CC Red Deer, AB T4N 5E4 Evan Dyki – Candidate for Membership 2000-8th Ave T: (403) 342-5995 Canmore, AB T1W 1Y2 F: (403) 342-5995 Blair Oko Golf Academy T: (403) 678-4785 1979 – 111 Street Al Norlin – Head Pro F: (403) 678-6616 Edmonton, AB T6J 7C6 Justin Bennett – Associate Darren Cooke – Executive Pro T: (780) 496-9534 Luke Rundell – Associate Richard Eichele – Head Pro F: (780) 432-1627 Blair Oko – Head Teaching Pro Dana Down – Associate Apple Creek GC Bill Dreger – Associate 11064 TWP Road 275 Chris Cooke – Candidate for Membership Rockyview, AB T4B 2A3 Blue Devil GC 2300 – 194 Ave SE T: (403) 912-2191 Canyon Meadows G&CC Tyler Babkirk – Head Pro Calgary, AB T2X 0R3 12501-14th Street SW Edmund Dzieciuch – Candidate for Membership T: (403) 452-7892 F: (403) 452-8691 Calgary, AB T2W 2Y8 Ardmore GC Blake Clayton – Head Pro T: (403) 281-1188 F: (403) 251-6620 5105 50th Street Doug
    [Show full text]
  • A Promotion Unlike Any Other
    A Promotion Unlike Any Other Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Fans of The Office know that whenever Michael Scott attended another person’s party, wedding, or baby’s baptism, he would inevitably steal the spotlight, making the event about him. That kind of social sabotage makes for great TV comedy, but does a recent impromptu endorsement on golf’s greatest green signal that real life self-promotion is off the fairway? The recent Masters Tournament seemed like a success, including that it crowned its first Asian-born champion, Hideki Matsuyama of Japan. However, “a tradition unlike any other” also showcased some cringe-worthy commercialism that led to the son of an all-time golf great losing permanent access to Augusta. Perpetuating the Tournament’s prestige, Masters’ organizers invited three of golf’s living legends to serve as honorary starters: nine-time major champion Gary Player, 18-time major champion Jack Nicklaus, and Lee Elder, the first African American to play in the Masters. It was at that ceremonial tee shot when the uninvited endorsement occurred: “While Elder was receiving the accolades of Augusta National and surrounding patrons, Wayne Player, serving as his father’s caddie, stood behind Elder clearly holding a sleeve of OnCore golf balls in such a way as to give the logo maximum visibility.” Wayne Player has a relationship with OnCore Golf that includes serving as Tour Commissioner of the Player Amateur Tour, for which the golf ball brand is the title sponsor. Social media quickly condemned Wayne Player’s “guerilla marketing,” calling the tactic “an embarrassment” and “undignified,” and suggesting he hijacked a special moment to “sneak in a free ad for golf balls.” Masters organizers apparently didn’t like the ambush advertising either: They’ve reportedly banned Wayne Player from the Tournament for life.
    [Show full text]
  • Conference Review • Regional Roundup • Trade News
    The Official Magazine of the GCSAI • www.gcsai.org •June 2010 Greenside Monitoring the weather Irish Open Preview Also In This Issue •Conference Review • Regional Roundup • Trade News • The Road to Oakmont •Portsalon Golf Course • Calibrating a Knapsack• Marram Grass A little extra care goes into everything we do Take irrigation rotors. We inspect them inside and out to ensure they meet the same legendary standards that have made the John Deere brand so trustworthy. No wonder our rotors come with a three year warranty and are key components of irrigation systems selected by the PGA TOUR®. To learn more about all our irrigation products, visit your local John Deere dealer. www.JohnDeere.co.uk Freephone 1800 818 667 C 685.1 IE C_685_1_IE_210x297.indd 1 06.04.2010 19:00:57 Uhr Greenside Contents Page Success Conference Review 6 Calibrating a Knapsack All Around Sprayer 8 Nature on the Course 12 was pleasantly surprised It has been most enjoyable receiving to hear that Greenside articles over the years from different Monitoring the Weather 14 people around the world, many of won several awards at I whom were Irish people working Irish Open Preview 20 the Turf and Ornamental abroad or of Irish descent. The Communicators Association technical articles are so valuable for The Importance of Marram educating our readers. So, to those (TOCA) in Tucson, Arizona. of you who contributed such articles, Grass 24 It was Jon Kiger of TurfNet, I would like to express my sincere who approached me last gratitude to you for taking the time The Road to Oakmont 26 January recommending that and effort in writing them.
    [Show full text]
  • Rank Downloads Q3-2017 Active Platforms Q3-2017 1 HP
    Rank Brand Downloads Q3-2017 Active platforms q3-2017 Downloads y-o-y 1 HP 303,669,763 2,219 99% 2 Lenovo 177,100,074 1,734 68% 3 Philips 148,066,292 1,507 -24% 4 Apple 103,652,437 829 224% 5 Acer 100,460,511 1,578 58% 6 Samsung 82,907,164 1,997 72% 7 ASUS 82,186,318 1,690 86% 8 DELL 80,294,620 1,473 77% 9 Fujitsu 57,577,946 1,099 94% 10 Hewlett Packard Enterprise 57,079,300 787 -10% 11 Toshiba 49,415,280 1,375 41% 12 Sony 42,057,231 1,354 37% 13 Canon 27,068,023 1,553 17% 14 Panasonic 25,311,684 601 34% 15 Hama 24,236,374 394 213% 15 BTI 23,297,816 178 338% 16 3M 20,262,236 712 722% 17 Microsoft 20,018,316 639 -11% 18 Bosch 20,015,141 516 170% 19 Lexmark 19,125,788 1,067 104% 20 MSI 18,004,192 545 74% 21 IBM 17,845,288 886 39% 22 LG 16,643,142 734 89% 23 Cisco 16,487,896 520 23% 24 Intel 16,425,029 1,289 73% 25 Epson 15,675,105 629 23% 26 Xerox 15,181,934 1,030 86% 27 C2G 14,827,411 568 167% 28 Belkin 14,129,899 440 43% 29 Empire 13,633,971 128 603% 30 AGI 13,208,149 189 345% 31 QNAP 12,507,977 823 207% 32 Siemens 10,992,227 390 183% 33 Adobe 10,947,315 285 -7% 34 APC 10,816,375 1,066 54% 35 StarTech.com 10,333,843 819 102% 36 TomTom 10,253,360 759 47% 37 Brother 10,246,577 1,344 39% 38 MusicSkins 10,246,462 76 231% 39 Wentronic 9,605,067 305 254% 40 Add-On Computer Peripherals (ACP) 9,360,340 140 334% 41 Logitech 8,822,469 1,318 115% 42 AEG 8,805,496 683 -16% 43 Crocfol 8,570,601 162 268% 44 Panduit 8,567,835 163 452% 45 Zebra 8,198,502 433 72% 46 Memory Solution 8,108,528 128 290% 47 Nokia 7,927,162 402 70% 48 Kingston Technology 7,924,495
    [Show full text]