Public Document Pack BRECKLAND COUNCIL

At a Meeting of the

LOCAL STRATEGIC PARTNERSHIP BOARD

Held on Tuesday, 9 June 2009 at 2.00 pm in The Anglia Room, Committee Suite, Elizabeth House

PRESENT Mr J.W. Nunn (Chairman) Breckland Mr D. Ovenden (Vice-Chairman) Dereham Area Partnership Ms S. Brady NHS Mr J. Clemo Norfolk Rural Community Council Mr P. Elliott Norfolk County Council (LSP Sub) Mrs J. Godfrey Wayland Partnership Mr A. Heginbotham Norfolk Fire Service Mr B. Horner Voluntary Norfolk Mrs V. Jenkins Norfolk Police Authority Mrs S. Matthews Norfolk Association of Local Councils Mr T. Swaine Keystone Developments (LSP Sub) Mr D. Seaton Peddars Way Housing Association Ms L. Walker Learning Skills Council Mr P. Wheatley Norfolk Police (LSP Sub)

In Attendance Mark Fretwell - LSP Officer Sarah Hassan - Norfolk Library Services Julian Horn - Project Rainbow Lucy MacLeod - NHS Norfolk Helen McAleer - Member Services Officer Brigitte Morton - Norfolk Library Services Mark Taylor - NHS Norfolk Robert Walker - Sustainable Communities Manager

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1/09 MINUTES

The minutes of the meeting held on 19 February 2009 were agreed as a true record.

2/09 MATTERS ARISING

Mark Fretwell had received requests from the Probation Board and the Faiths Council to join the Partnership.

AGREED that both groups be invited to nominate a representative to join the Partnership.

3/09 APOLOGIES

Apologies for absence were received from Mike Austin, Debbie Bartlett, Andrew Egerton-Smith, Katie Elliott and Trevor Holden.

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4/09 DECLARATION OF INTEREST

Jan Godfrey declared a personal interest in Agenda Item 9 – Project Rainbow.

5/09 SUSTAINABLE COMMUNITY STRATEGY - PROJECT GROUPS UPDATE

Mark Fretwell gave an update on the status of the working groups.

Currently the Economic, Environment and Pride Project groups were meeting. They had been affected by the loss of the Pride Co-ordinator. The Environment Project was in its early stages and the Health & Wellbeing Project was holding its first workshop the next day (10 June 2009).

There was work to be done on achieving the priorities of Housing, Access to Services and Safer Communities.

The Migration bid (to be discussed at Agenda Item 12) could lead to a multi-group forum, if successful.

Mark suggested that an Away Day could be arranged for the Board to review the Sustainable Community Strategy achievements to date and looking at all areas including CAA, performance management, budgets, outcomes, etc.

There was more money available than had been expected due to an increase from Second Homes Council Tax. The Chairman wanted Partners to come forward with projects. He wanted the money spent, but proposals had to add value.

Sandy Brady introduced herself; she had taken over from Martin Seymour. She said that NHS Norfolk would be sending non- executive Director and one Executive Director to represent them on the Board in future. They would like to look at the strategic plan and make it the focus of the Health & Wellbeing Group as the previous action plan was considered to be too big.

6/09 PERFORMANCE REPORTING

(a) Pride in Breckland Project

Rob Walker told the Board that since the Pride Co-ordinator had left they had tried to recruit a successor through the National Graduate Scheme, but had been unsuccessful. The post would now be advertised internally for five days before being publicised externally.

Rob gave the Board details of some of the grants, totalling about £4,000, that had been awarded by the previous Co-ordinator. These included:

− Donations to all five Town Councils towards Breckland in

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Bloom and dog waste schemes − Grants for spring bulb planting to several Parish Councils and other village groups

He wanted to formalise the process to make it fair and transparent, and no new grants would be awarded until a new Co-ordinator was appointed. However, £5,000 had been set aside for small grant schemes – up to £250.

Allocation of the rest of the money, which was about £40,000, would be discussed at the next meeting of the Pride Project Group.

The Community Rangers and Fire Service Project was doing well but needed officer resources to support it.

(b) Health & Wellbeing Project

Lucy MacLeod gave a presentation on the PCT’s five year Strategic Plan. She said that funding had been allocated, but was not ‘set in stone’.

Four Strategic Challenges had been identified:

− To halt and reduce the increasing gap in health inequalities across specific health issues and communities − To design and commission world class healthcare for the elderly and ageing population − To enable fair and equal access to all services for all communities; especially for those living in rural areas − To shift high quality care closer to home from acute to community settings.

Focus would be on three areas:

1. Lifestyle and Prevention − Inequalities − Lifestyle − Empowering Communities − Empowering High Risk Groups

2. Personalisation, Independence and Choice − Choice − Older People − Prevention and Independence

3. Right Care, Right Time, Right Place − Fair and Equal Access − Integrated Care Closer to Home

The PCTs would work with Partners to put these things in place for local and rural communities. They would be looking at cardio- vascular disease first then broadening their scope to include diabetes and cancer. Services would be mapped to see where they fell short and resources would then be targeted to address these areas.

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A member asked what the NHS saw as ‘hard to reach groups’ and was advised that they included Travellers, migrant workers, asylum seekers, looked-after children and prisoners. Other groups could also be included in the list.

Another member asked if information on such individuals was being communicated to other Project groups and Rob Walker agreed that this needed to be done.

Mark Fretwell informed the Board that the Falls Prevention project was still running and that £10,000 had been committed from the LSP to provide one-to-one support for the over 60s and vulnerable people. Volunteers were being trained to level 2 – Understanding Health Improvement and providing community help on falls, diet, smoking and alcohol. In terms of Breckland, nine people had expressed an interest in volunteering; six volunteers were currently being trained. Nine clients wished to access the service (two in Thetford and seven in Dereham) and three clients had been assessed and were being matched (one in Thetford and two in Dereham). The achievements would be publicised to show people where the money was being spent.

(c) Economic Prosperity Project

Mark Fretwell gave a brief update on the BELA Project. This had initially been intended to last one year and £10,000 had been committed. 42 micro-businesses had been supported and it had been so successful that a second year BELA 2 project had been allocated a further £10,000. This had provided assistance to 19 companies.

At the last Board meeting £5,000 had been allocated to BELA 3. This project provided ICT training and support to individuals and companies. The real benefits of this project were documented providing an audit trail. ICT training had been given to 16 people who had completed the course and 15 companies had received bespoke in company ICT training. In total 35 people had received ICT support through Poultec.

Train the Trainer was due to be run by the CAB at Thetford and Pre- ESOL was being provided with the Dereham Area Partnership and Iceni acting as facilitators. Russian and Polish classes would also be delivered in the Thetford area through GMB.

(d) Environmental Project

Jonathan Clemo introduced himself; he had taken over recently and said he wanted to focus on behavioural change. The project was in its early stages.

Mark Fretwell agreed that the group had only met twice, but said the group was expanding. The Council had recently signed up to the Nottingham Declaration and a new Green Agenda Development Panel of Councillors had been set up. Links were being forged with the LAA indicator lead at Broadland, CPRE and the CRED programme at UEA.

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Now that Jonathan had taken over as lead officer the project would gain momentum.

7/09 THETFORD HEALTHY TOWN PROGRAMME

A report had been tabled and Mark Taylor gave a brief update.

He explained the history behind the award of Healthy Town Status for Thetford and said that work had been commissioned to provide an evidence base of the health needs of the town.

The Department of Health was happy with the Project Plan. A range of activities had been delivered and key recruitments had taken place. At present they reported to NHS Norfolk and the Moving Thetford Forward Board. He asked if the LSP would like to receive updates.

The Chairman agreed that quarterly reports of outputs would be helpful and would encourage Partners to join in with projects.

Rob Walker explained that it was already the end of year one of the programme and the first money had just been released. The residents of Thetford wanted to see progress. Marketing and communication were vital to sign post what was in place and to get the branding publicised.

8/09 PROJECT RAINBOW - WATTON

Julian Horn gave a presentation and explained why the project was so important.

He showed members the area of land currently available for use in Watton. Various proposals had been put forward by young people for improvements to the space but these had not been permitted, due to opposition from the surrounding residential properties.

The original land was therefore no longer fit for purpose and so a new venue had been sought. The old doctor’s surgery was empty and available and the internal layout suited the requirements. £10,000 had been raised to buy furniture and equipment and the drop-in centre, known as The Surge, had been opened for two nights per week.

The building worked well and was now also used by older people on Wednesdays. There were plans to expand the facilities.

£350,000 was required to secure the building. In the first instance about £7,000 was needed to employ a company to prepare a high quality funding bid. The project had already received about £32,500 from local support, including individual private donations.

At present the building was leased from the Iceni Partnership. They had planning permission to convert it to 14 sheltered homes, but in the current market they had no plans to start work.

Members were keen to support this project which one described as ‘exactly what was needed to stop anti-social behaviour and give

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children hope for the future’.

It was agreed that interested Partners should attend a meeting to be held at The Surge to discuss what support could be offered.

The Chairman felt that this was an excellent opportunity to prevent crime and improve the interaction between young and old people. He thought that the Board could provide support and funding and he urged members to attend the meeting.

9/09 LIBRARY SERVICES (ACHIEVING POSITIVE OUTCOMES FOR THE COMMUNITY)

Sarah Hassan and Brigitte Morton gave a presentation on the expanding role of libraries in the community.

Sarah informed the Board that the library had high level objectives to improve people’s lives. The library had extended their range of facilities and now offered books, newspapers CDs and DVDs on loan as well as providing access to PCs and the internet. Services were free of charge.

In some rural areas, PCSO’s were based in mobile libraries. Some GPs gave prescriptions for recommended reading to people suffering with depression. Libraries also played an important role in keeping reading levels up for young children, during the school holidays.

Brigitte had run a scheme, during the summer holidays, working with children who had been excluded from school. Seven young people had attended. They had not considered that the library had anything to offer them. Various activities had been used to engage them and one session had included the involvement of elderly people. The outcome had been very good and the young people had volunteered to visit the old people in their care home at Christmas. This had led to a further joint visit to Gressenhall.

Progress had been noted in all the young people that had attended the sessions. A similar scheme would be run again this year.

10/09 SKILLS ROAD MAP

Lucy Walker gave a presentation looking at the skills base within Norfolk and highlighting the information relevant to Breckland.

The lowest weekly wages in the country were paid in Norfolk but it was also an area of high employment. In Breckland over 70% of the working population were employed and of the 11% looking for employment, only 5% actually wanted a job.

The presentation gave a breakdown of the different types of employment available and the companies currently offering apprenticeships. To meet the requirements of the Local Area Agreement (LAA) there was a need to triple the annual delivery of skills.

Change was necessary; to increase the quantity, level and quality of skills and to reflect the needs of businesses. Skills activism was

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mentioned. This was the ability to understand what drives employer spending on skills and deciding whether national and local government could do more to boost the demand for, and supply of, skilled labour.

As the presentation had so much information it was agreed that a full copy should be attached to the minutes for information and that members could raise any points at the next meeting.

11/09 MIGRATION IMPACTS FUNDING

Mark Fretwell told the Board that integration was at the heart of this project. The one-stop shop and mobile bus would provide outreach services using highly trained staff. It was based on the INTI One Stop model already working successfully in Portugal and other European countries. Training and skills and communication and community engagement elements were also included in the bid.

Bids totalling £12 million had been submitted and only £7 million was available. The Breckland bid had been short-listed but trimmed by £160,000. If successful it would provide an excellent opportunity for all Partners to be involved in its delivery.

Mark thanked those Partners that had been able to contribute to the bid. A decision was expected from the CLG in mid to late June.

12/09 BUDGET

Approximately £150,000 was available. This was more than expected due to an increase in the amount from Second Homes Council Tax.

The Chairman stressed that this gave Partners a good opportunity to spend money and realise positive outcomes.

13/09 ITEMS FOR FUTURE AGENDAS

Rob Walker suggested that at the next meeting Partners should put forward expressions of interest for Projects to make use of the money that was available. More detailed proposals would be worked on once the projects were agreed.

Another item for consideration would be an extension to the current LSP Officer’s contract as this was due to end in March 2010.

14/09 FUTURE MEETINGS

The next meeting of the LSP Board would be on Thursday 16 July 2009 at 2.00pm in the Anglia Room, Elizabeth House, Dereham.

The meeting closed at 3.55 pm

CHAIRMAN

7 Minute Item 6a Thetford Town Council The town council has £300.00 received a grant to help purchase dog waste bags and to start a bulb planting scheme. This will provide a colourful display of flowers along the roads entering Thetford Town Wayland Partnership The Wayland Partnership £100.00 wished to join in the celebrations for National Volunteers Week at the beginning of June, to help recruit volunteers for a variety of projects across the Wayland area and the thanks those who currently volunteer. Norwich Road Community A grant was awarded to £50.00 Primary School this primary school to hekp the nursery section to produce a small garden area for parents and children to learn through growing and to purchase small outdoor play facilities. Attleborough Town Breckland In Bloom – £200.00 Council grant to help purchase bulbs and flowers for the town centre during the summer months Watton Town Council Breckland In Bloom – £200.00 grant to help purchase bulbs and plants for the town centre during the summer months Swaffham Town Council Breckland In Bloom – the £200.00 town council will be encouraging businesses to take part in a floral display competition which will be judged and prizes given to the winners. This will raise the profile of the businesses participating and help the town become more attractive to visitors and tourists. Thetford Town Council Breckland in Bloom – £200.00 Help towards the costs of hanging baskets in the

1 town centre in June Dereham Town Council Breckland in Bloom – To £200.00 provide bulbs to be planted throughout the town centre. Saham Toney Parish A grant was requested to £200.00 Council replace the hedge at the bird sanctuary at Saham Toney and to purchase new trees and tree guards also for the sanctuary Sporle Royal British The Sporle Royal British £300.00 Legion Legion are celebrating Armed Forces Day on Sunday 29 th June by having music, multi- cultural thanksgiving afternoon of festivities and readings in the local church. Representatives from the armed forces will be there, along with Framingham Earl Choir. Buffet and cream teas will be available all day The Light Dragoons Members of the Light £200.00 Dragoons in Swanton Morley are planning a Coast to Coast bike ride in order to raise money for two charities close to their hearts: The Help the Heroes and The Army Benevolent Fund. They will bike from St Bees in Cumbria to Robin Hoods in Whitby in 6 days. Funding is required to help with the costs of the trip to ensure the full amount of funding is given to the charities. Etling Green Residents Etling Green residents £495.00 Association association have been working with the town council and other agencies to make improvements to the Etling Common. They require funding to help purchase equipment and services to make these improvements in order to

2 prepare for a wild flower meadow. Gt Hockham Flower Club They wish to purchase £50.00 planting for the village boxes which are placed around the village entrances and the speed signs to enhance their natural surroundings. Friends Of Colkirk Village They would like to £200.00 develop a number of crocus corners in Colkirk to enhance the nat5ural surroundings in the spring of next year. Residents are invited to donate bulbs as well as Fakenham Garden Centre. 20 sites within the village will have flowering in the spring from this intiative

3 Minute Item6b Health Improvement Programme 2009-14

Lucy Macleod

4 Consultant in Public Health NHS Norfolk 5 We are committed to excellent health, outstanding care, best value and commissioning excellence, recognising that we have major geographic and demographic challenges

Rural geography and a growing elderly population are distinct features of NHS Norfolk

6 Our vision is to commission excellent health, outstanding care at the best value for local people

NHS Norfolk is committed to and driven by the core principles of commissioning healthcare services available to all The Strategic Challenges we face Focus areas in Norfolk

To halt and reduce the increasing gap 1. in health inequalities across specific Lifestyle and health issues and communities Prevention

2. 7 To design and commission world class Personalisation, healthcare services for the elderly and independence and ageing population choice

To enable fair and equal access to all services for all communities; especially 3. for those living in rural areas Right care, Right time, To shift high quality care closer to Right place home from acute to community settings 8 Lifestyle and Prevention

Inequalities

9 • Health Checks for 40 - 74 year olds Targeted to harder to reach groups • Inequalities Initiatives Health Trainers Joy of Food LIFE Co-ordination of Breast Feeding and Weaning Initiatives Targeted Stop Smoking Workplace and Mens Health Lifestyle

l Good 4 U!

10 l Change 4 Life Community Empowerment

l Capacity Building in the 20% most

11 disadvantaged communities l Empowerment work with traveller communities l Empowerment work with migrant workers Empowering High Risk Groups

l Young men aged 16-25 l Children and young people 12 Enablers

l Developing health improvement capacity in Primary Care and improving local links with partners – Public 13 Health Practitioners l Revision of payments to GPs l Joint Commissioning l Equity Audit l Cost Benefit Analysis l Comprehensive social marketing/ community intelligence package Deprivation Commissioning Framework Communications

Customer Long Risk of not Risk of Low Uptake Distance being Receptive to Receptive to Segments Level Of Receptive Receptive to Heavy of Current from available Telemarketi Red Top Deprivation To TV Direct Mail Framework Smoking Services Current when service ng Newspapers Service is open

Group 1 1 Low Low Low High Low Medium Low Low Low Group 2 2 Medium Low Low Low Low High High Low Medium

14 Group 3 3 Low Medium Low Low High Medium High Low High Group 4 4 Medium Medium Medium Medium Medium High Medium Low High Group 5 5 High High High Low High High Low High Low Group 6 6 High Medium Low Low Low High Medium Medium High Group 7 7 High High Medium Low Low High Low High High Group 8 8 Medium Low High High Low Medium High Low High Nottingham City PCT – Highly Commended at the HSJ awards Health Equity – Improving the Availability of Smoking Services

Baseline period Baseline period + (April 04 – 12 Months ( April March 06) 04 – March 07) 15 Health Connectors Service update for Breckland District Council Dec 08- March 09

Background: The Health Connectors Service will provide one to one support for people over 60 or vulnerable who want to improve there health. It is part of the national NHS Health Trainer programme. These Health Connectors are volunteers drawn from local communities and are trained to Level 2 in Understanding Health Improvement, a qualification accredited through the Royal Society for Public Health. Health Connectors will be able to support people through a range of health changes such as diet, exercise, giving up smoking and reducing alcohol intake but they will also receive specific training in Falls Prevention. Each client will be helped through a mixture of simple goal setting and strong signposting.

Summary of progress: The Health Connectors service in Breckland has had a very successful first four months. The focus of this initial period has been on the recruitment and training of the volunteer Health Connectors. Articles have appeared in Breckland Voice, the EDP and the Evening News as well as in many local parish magazines. The county wide response has been very positive with over 44 people express an interest in volunteering and 26 people enquire about receiving the service.

Dates: 8th December Start date of the Health Connectors Coordinator 28 th January First Understanding Health Improvement course held 12 th February First Volunteer Induction held 18 th February First Client Assessment took place 13 th March First Volunteer/Client Introduction meeting took place

Figures: In Breckland: 9 people express an interest in volunteering for the service 6 volunteers successfully interviewed and in the process of being trained. 9 clients contact the coordinator to access the service (2 in Thetford area, 7 in the Dereham area) 3 clients assessed and in the process of being matched (1 in the Thetford area, 2 in the Dereham area)

In all of Norfolk 44 people express an interest in volunteering for the service 25 volunteers successfully interviewed and in the process of being trained. (Of which 95% were white British, 100% were female and none were disabled) 24 clients contact the coordinator to access the service 6 clients assessed and in the process of being matched (Of which 100% were White British, 25% were male, 100% were 65-74, 50% were disabled)

Rob Tervet – Health Connectors Coordinator, 01603 883847 16 Some key contacts made:

The Health Connectors Coordinator has: Ø Attended Falls Group meetings with the Southern Locality Community Rehab Team Ø Attended two falls prevention support groups Ø Attended the Breckland Falls Group meeting, Ø Had 2 sessions shadowing the lead Physio in the Dereham Community and Rehab team Ø Met with Roy Crane of NHS Norfolk.

The stories:

The response from those enquiring about the service has been very positive. One client who wanted help loosing weight commented: “this is wonderful, I feel very privileged to be offered this… it’s such a brilliant idea”.

Sandra Cassidy, 67, a grandmother of five from Dereham was one of the first to benefit from the service and was quoted, in an EDP article promoting the service, as saying “Where food is concerned I have no will power. I have tried every diet going. To learn that someone would help me through it was just a Godsend”.

Action Plan:

The focus of the next 6 months will be on promoting the service and generating referrals. This will involve further press releases, sending Health Connectors to local Health Centres and promoting the service in talks to local groups. Training and matching existing volunteers to potential service users will also be a priority.

Rob Tervet Health Connectors Coordinator

Rob Tervet – Health Connectors Coordinator, 01603 883847 17

BRECKLAND ENTERPRISE & LEARNING ACCOUNT UPDATE Minute Item 6c

Background

The Breckland Enterprise & Learning Account (BELA) has been extremely successful since its conception in April 2007. The initial BELA project was a one year project starting in April 2007 the project coordinated on behalf of the Economic Development Thematic Group by Breckland Council’s Economic Development service (EDTG lead). Funding was as shown below. Breckland LSP ` £10,000 Breckland Match Funding Reserve £10,000 Private Additional Income £70,390 Breckland Resource In Kind funding £10,000 Total Funding: £100,390 BELA1 achieved the following outcomes: • Increased skills and competency levels to match economic needs • Contributed to a prosperous and vibrant community in which to live and work • Supported 42 micro businesses with grants ranging up to £500.

BELA 2 carried on this successful theme by building on the success of BELA 1 integrating the grant scheme into a wider project of language and ICT training. Through the BELA 2 grant scheme we have assisted 19 companies to date to achieve growth, enable remote working, more effective working, training and substantial market influence through design of websites.

Breckland Partnership £10,000 Private Additional Income £20,000 + estimate Breckland In Kind Funding £10,000 Total Funding £40,000

BELA 3 Funding for BELA Phase 3 was agreed in May 2009. Funding was agreed as follows: Provision of 50 small match funded flexible grants £25,000 Project Management (in kind) £10,000 Estimated Private Match Funding (to be confirmed £30,000 At the end of BELA 3)

TOTAL: £65,000

TOTAL from Breckland Match Funding Reserve £20,000 TOTAL from LSP £5,000

BELA 3 offers assistance to applicants who often need early stage business and skills support in areas such as:

• Access to crucial or critical training schemes • Purchase of professional services (i.e. consultancy and advice) • Purchase/hire of essential small items of equipment. • Accreditation of quality standards. • Investment in new, or upgrading of IT software or the development of websites.

Applications to date (currently being processed): 5 2 x IT upgrades 2 x Website development 1x Email marketing server

Total estimated costs: £6,397 of which £2,500 has been requested from Match funding the BELA project This equates to 39%

18 Minute Item 7

BRECKLAND PARTNERSHIP

9 June 2009

Report of Mark Taylor, Director of Service Integration and Market Development, NHS Norfolk and Norfolk County Council

Update on Thetford Healthy Town Programme

1. Purpose of Report

To update LSP Board members on the progress of the Thetford Healthy Town Programme, specifically

• formal approval from the Department of Health;

• an update on project activities;

• and updated programme management and governance arrangements.

2. Recommendations

The LSP Board is recommended to:

2.1 Note the contents of the report 2.2 Consider any additional reporting arrangements it might wish to make appropriate for a programme of this scale.

3. Background

3.1 At its February meeting the LSP Board received the PID for Thetford Healthy Town. The programme is sponsored and funded by the Department of Health’s Healthy Towns Initiative which has seen nine district communities across England with particular health challenges, allocated significant resources for local agencies to work together on a range of initiatives to improve health and reduce inequalities. A full list of the other selected sites is attached at Annex A. The bid made by Breckland Council, NHS Norfolk and partners secured £0.9m over a two year period (2009/10 – 2010/11) and, as the only bid from East of England, local partners now have a great opportunity to impact the health of the community in Thetford and garner valuable experience about health improvement which can have wider benefit throughout Breckland and the county. The programme will directly support the Breckland Sustainable Community Strategy priority to improve the health and wellbeing of local people, and contribute to a number of other priorities.

3.2 The Thetford Healthy Town approach is based upon three related strands of work: • Having a clear, evidenced knowledge base about the health needs of the town • Work on infrastructure and policy development

1 19 • Activities focussed on new communities and health promotion within target groups

The approach has been designed to both ensure that as Thetford grows over the next decade, the principles of a healthy town are incorporated into the planning processes, and also that there are more immediate benefits for the current population.

4.0 Programme Update

4.1 Department of Health Approval

Though the successful Thetford bid was announced in November 2008, the Department of Health required submission of a robust Programme Plan prior to authorising the agreed funding. A plan was completed and submitted to the Department in April 2009 and final approval was given in May. The plan set out SMART objectives and timescales for each of the individual projects and programme as a whole. The plan has also been approved by the Primary Care Programme Board, NHS Norfolk, and the Moving Thetford Forward (MTF) Board. Informal feedback from the Department has been complimentary about the Thetford plan. The ongoing monitoring from the Department is relatively light touch with a requirement for quarterly project updates and fuller six monthly reports. Copies of the full Programme Plan document are available to Board members on request.

4.2 Programme Activities

Inevitably much of the programme activity to date has centred on completing the Programme Plan and establishing programme infrastructure. However, a number of individual projects have been initiated to date. These include:

• Health Needs Assessment: Has been commissioned from the UEA and is ongoing. • Social Research and Marketing with migrant communities: Heads of Agreement in place with Keystone Development Trust. • Recruitment of a Healthy Town Planner by Breckland Council will commence in June. • ‘Bike It Plus’ Project: Heads of Agreement in place with Sustrans who are currently recruiting • Health Trainer post to support and train volunteer health connectors from Thetford’s new communities: recruitment through Breckland to commence in June. • Mobile Europeans Taking Action (META) Healthy Lifestyles Project: Heads of Agreement in place with Keystone. • Cycle Recycle, a bicycle recycling scheme: Heads of Agreement in place with Keystone

All of the individual projects are on target to be delivered within the timescales set out in the programme plan. The Programme Management Office will be working closely with relevant providers in the months ahead to ensure timely

2 20 delivery. A full synopsis of the individual projects is attached at Annex B

4.3 Programme Management

Over the last few weeks there have been a number of changes within the management arrangements. The role of Programme Manager has been ably filled by an Interim Manager who left the project at the end of May. A successor is currently being sought from within NHS Norfolk and hopefully an appointment can be made quickly to avoid any loss of momentum. The Programme Director role has also switched from Lucy Macleod to Mark Taylor. Another Programme Board member, Richard Kay, Principal Planning Officer, is also shortly to leave Breckland. The recruitment of the Healthy Town Planner post referred to above will therefore be critical in covering this important role. Similarly, recruitment of the Healthy Town Trainer will increase the capacity within the programme management team

5.0 Governance Arrangements

5.1 Though the Department of Health funding is made through NHS Norfolk, this project cannot deliver without full partnership working both across the public sector and also the third sector, local businesses and the wider community. The project governance arrangements set out in the PID included a Programme Group comprising senior representation from Breckland Council, NHS Norfolk and Moving Thetford Forward. That group is meeting monthly and reports to the Primary Care Programme Board within NHS Norfolk and the Moving Thetford Forward Board.

5.2 Though day to day management of the programme is delivered by the Programme Manager working to the Programme Group, regular reporting needs to be established to both the Primary Care Programme Board and MTF Board. Given the scale of the funding and strategic importance of the programme, the LSP Board are also invited to consider whether it wishes to be included in that reporting arrangement and, if so, the frequency and style of reporting.

6.0 Conclusions and Next Steps

6.1 Thetford Healthy Town has established a robust programme plan and, as such, satisfied the Department of Health’s requirement for the release of funding. The partner organisations are therefore able to move swiftly ahead for the people of Thetford and plan for a healthier future as the town grows

6.2 The next immediate priorities for the programme are to quickly appoint a new Programme Manager, continue to commission and give oversight to the individual projects.

6.3 As the new Programme Director, I am also keen to explore the full potential of social marketing to ensure that the many excellent initiatives within the programme enjoy maximum take-up within the target communities. A meeting

3 21 is being held shortly with communication leads within NHS Norfolk and Breckland to discuss this, recognising the opportunity to build on the national ‘Change4Life’ programme (“eat well, move more and live longer”) which will have a further profile over the next few months.

7.0 Recommendations

The Board is asked to:

1. Note the progress of the programme set out in the report 2. Consider whether it wishes to receive regular reports on the programme as it progresses.

Attachments:

Annex A: Department of Health Healthy Communities Sites 2009 Annex B: Portfolio of Projects

Mark Taylor Director of Service Integration and Market Development NHS Norfolk / Norfolk County Council

4 22 Annex A

Department of Health – Healthy Communities Sites 2009

• Dudley • Halifax • Manchester • Middlesborough • Portsmouth • Sheffield • Tewkesbury • Thetford • Tower Hamlets

23 Annex B

Thetford Programme - Portfolio of Projects

Project Key Contact(s) Summary Programm Notes e Group Contact A1 Dr Boika Rechel Lecturer in A comprehensive Lucy Health Public Health at the UEA and assessment of the MacLeod Needs an Honorary Specialist health needs of / Sandy Assessme Registrar in Public Health at communities in Brand nt NHS Norfolk. Thetford including [email protected] adults, children, young people, vulnerable groups and migrant populations with regards to healthy weight, diet and physical activity. A2 Keystone Development Trust The project will Rob Social (Neil Stott and Alex Collis) examine migrants’ Walker Research / health needs, and concerns and Marketin KDT: issues as well as g Chief Executive their perceptions Keystone Development Trust of local health The Limes services. The 32 Bridge Street project will also Thetford examine the Norfolk relevance of IP24 3AG ‘Change4Life’ for migrants and 01842 754639 alternative ways of reaching migrants. [email protected] The project will examine local www.keystonetrust.org.uk health services’ perceptions of migrants, their impact on services and any action taken. A3 Needs to link with National See Chapter 7 of To be £30k Research, Evaluation … appointment Programme Plan agreed. across Monitorin due soon. (DoH in discussion re: current position. (Program the two g and with preferred partner.) me Plan years Evaluatio Discussions previously held notes allocate n with Keystone and also MRC Rob d Epidemiology Unit, Walker.) Cambridge (Dr David Ogilvie) 07906 944792. B1, B2, B3 Internal recruitment Linked to Riana Planning progressing. However, there Thetford’s ‘Growth Rudland

24 Policy has been discussion around Point Status’ and and delivering training / the “ assumption” Projects awareness / presenting that “a growing options with: town which Adrian Davis focuses efforts on Associate Director, JMP healthy lifestyles Consultants Ltd can be successful Transport Planners and at embedding Engineers. ** healthy lifestyles”.

B4 Nigel Brigham This project will Josie Active East of England Director build on local and Barnett and Sustrans national best (Active Sustainab practice - aim of Travel le Tel 01733 319981 increasing walking Manager Transport email by 20% and (NCC)) [email protected] cycling by 50% in (Linked the next 5 years. with C5) The programme will ensure effective street design and will encourage and enable people to walk and cycle to local destinations. B5 (Project Lead: Norfolk Rural To provide Rob Growing Community Council and additional Walker Allotment Planning Policy Officer, community and s Moving Thetford Forward, allotment spaces Riana Breckland Council and Town throughout the Rudland Manager, Thetford Town town; It will Council ) engage Thetford residents in developing skills in horticulture and using horticulture and environmental activities to raise awareness of environmental and food issues. B6 (Project Lead: Norfolk Rural A community Rob Communi Community Council + supported Walker ty Planning Policy Officer agriculture and Supporte (Health), MTF (Breckland scheme whereby Riana d Council) local consumers, Rudland Agricultur the communities e of Thetford, are engaged in the management of a farm or small holding on the outskirts of the town and have a stake in its output.

25

C1 N/A … building on Breckland Breckland recently Rob Promotio Specialist Council commissioned work. announced as a Walker n and Cohesion national pilot for sharing Project the Government’s approac h still to Specialist be Cohesion Team, determin which will address ed. community cohesion by Could promoting and link with sharing best Social practice and Marketin developing g innovative Project solutions to findings cohesion issues. (A2).

C2 NHS Norfolk (Sarah Lynam + In addition to the Lucy Health Sue Green) current DoH MacLeod Connect funded health ors Health Trainer Coordinator trainer programme (Thetford) under NHS Norfolk, this project will The Limes support the 32 Bridge Street recruitment and Thetford training of other Norfolk health connectors IP24 3AG to work with Thetford’s new T: 01842 757341 communities and M: 07899 818894 other groups currently under- E: sarah.lynam@norfolk- represented pct.nhs.uk

C3 Keystone This project will Sandy Launche META (Neil Stott) build on an Brand d May Healthy existing, successful 2009 Lifestyles information and advice service for new communities in Thetford. The project will offer migrant workers a telephone helpline and 1-2-1 surgeries that provide advice and guidance on accessing health services and information on activities that promote healthy lifestyle choices.

26 C4 Marya Parker, Operations The Green Gym - Riana Head of Thetford Manager, East of England unique approach Rudland Agreeme Green (North) linking health to nt / Gym Royal Oak Court, Horns Lane, the environment. It Contract recently/ Norwich NR1 3ER Tel 01603 offers a range of about to 767300 Fax 01603 763711 physical be WWW.BTCV.ORG environmental issued. activities suited to the fitness and health of the individual. With wide range of motivating factors for continued participation. C5 Linked to B4 Expanding the Josie ** Living Walking Natural England Barnett Streets and Also, contact made and Walking for Health (Active support Cycling meetings held with Richard Programme. Travel range of for Health Smith, Living Streets** Manager activity (NCC)) that Richard Smith promote Head of Business and s Consultancy Services Living walking Streets locally tel: 0191 2457329 … mob: 07850099517 includin email: g [email protected] communi .uk > ty [email protected] engage .uk ment Program

me

They are keen to work with Healthy Towns. C6 Keystone The project will Riana Cycle / (Neil Stott + Tim Swaine) keep old and Rudland Recycle discarded bicycles out of landfill, repairing as many as possible, to put them back on the road in order to support the promotion of cycling and healthy lifestyles across Thetford. C7 Keystone Delivering this Lucy Project Joy of (Tim Swaine) community food MacLeod in final Food + initiative aims to stages

27 Caroline Seaman increase of NHS Norfolk- Food Nutrition awareness of a develop and The Joy of Food balanced diet, ment … 01603 257015 / 257219 provide basic a draft cooking and project shopping skills and Profile raise the profile of exists. food and its enjoyment in its wider social context; aiming to extend current programme into other areas of social deprivation and to target other at risk groups including, single migrant workers and middle aged men.

C8 BDC (Riana Rudland) A new range of Riana Physical + opportunities to Rudland Activity Sub Group established: “move more” and Provision Breckland Council and “live longer” to NHS Norfolk reps people in the town + who are most at Dr Roz Coombs risk from Regional Physical Activity preventable Coordinator - East of England illnesses caused Regional Public Health and by a lack of Social Care Directorate physical activity Eastbrook | Shaftesbury Road and being over | Cambridge | CB2 8DF weight . The (T) 01223 372515 (M) 07825 strategy will work 733613 with a limited number of initiatives, existing ones and specially developed ones, to target hard to reach communities and to make physical activity more accessible, fun and supportive. C9 Internal recruitment Post is intended to Riana Communi progressing. Post will be work with partners Rudland ty Health based within Sustainable in voluntary and Practition Communities Team BDC community sector, er Post practices and agencies to improve understanding of

28 the needs of Thetford’s diverse communities and to identify and address factors which contribute to inequalities in health. Post holder will facilitate and support the development and implementation of initiatives (C1 to C8).

29 Minute Item 8

30 Project Rainbow – Why? 31 Relative Positions 32 What we have achieved so far 33 What we have achieved so far 34 What we have achieved so far

The Wii Gaming Room 35

Karaoke (!) Does it work? Is it worth the effort? 36 The Future

• The most pressing problem is to secure the building – at a cost of around £350,000

37 • To secure this amount from ANY fund we need a ‘knock out’ bid • The lesson from myplace is to have a USP that makes the proposal irresistible to funders • The problem for us is, how to make the make the Surge a world class facility! ADP-Projects (UK) Ltd

• ADP-Projects (UK) Ltd (ADP) was formed in 1992 as a company providing services in: § Commercial and Retail Interior Design and Development § Building Space Planning § Project Management ASIAN WOMENS PROJECT 38 REEBOK EUROPE 39

ADP ASIAN WOMENS PROJECT, NOTTINGHAM 40

ADP ASIAN WOMENS PROJECT, NOTTINGHAM 41

ADP THE BRIEF

The following is based on our initial meeting, discussions and visit to the Surge. Watton needs a focal point for the young people with the provision of a variety of social activities, and the Surge has been identified as the premises to provide this. Subject to the planned ownership, the committee wishes to create an exciting and vibrant facility to be used primarily by the young people but also other diverse groups, including local senior citizens.Whilst the building appears to be in a reasonable state of repair the decoration is not attractive and together with alterations to be undertaken to provide the new services, needs to be addressed. The committee are to advise on the status of conditional/structural/asbestos survey results.T he main areas for redesign and refurbishment are currently suggested as a complete new-look entrance and main social area, new decoration throughout, including floor, walls and ceiling finishes, and rooms developed for particular uses: - Provision of “soft consultation rooms” suitable for use by various services Hairdressing and make-up room (possible part time use by professionals)

42 Music practice room and recording studio (to semi-professional standard) New kitchen and stylised café facility Young mothers suite Stylised computer games room (developed from existing) Stylised pool room (developed from existing) Upgraded office and meeting room accommodation Considered use of inner-quad – e.g. climbing wall! However all to be reviewed and discussed under consultation

ADP THE LADDER 43

ADP THE PROPOSAL

ADP are currently working within a “third sector cost model” for all voluntary, charity and social enterprise organisations. These works are in three phases and allows “full cost recovery” to the organisation concerned The initial introductory meetings are free of charge Phase 01, CREATING THE VISION Normal senior manager daily rates £500.00+ reduced to £400.00 + VAT + expenses Proposed scope of works for phase 01 works: § No specific dimensional survey – the existing drawing accepted for now – however to be re-drawn with AutoCAD, which is the market standard and enables contractors to view and unlimited hard copies to be produced 44 0.75 day § Consultation meetings, complete with reports with client – includes young people, senior citizens & building regulation control & probable presentation of mood board, all to be scheduled concurrently 2.00 days § Interpretation of clients’ own mood boards and potential production of ADP proposed version 0.50 day § To undertake space planning design and develop general arrangement drawing, complete with building alterations and scope of work notes added 1.00 day THE PROPOSAL

§ To produce artistic visuals depicting proposed look of completed work, probably to include (1) reception, (2) main social room, (3) kitchen / cafe, (4) music & recording suite 5.00 days + additional day pro-bono § To produce written scope of work, including reference to special features 1.00 day § To present final proposal to project team, including final general arrangement drawing, artistic visuals and written scope of work – subject to limited revisions

45 1.00 day Exclusions : § Professional quantity surveyor estimate of project cost (ADP to brief if requested) § Additional consultations and detail design time § Tender documentation and project management to delivery (quotation to be included in final proposal) Total cost for this phase £5,065.00 + VAT, including all travel expenses etc. Project Finances To Date

• Watton Town Council £10,000 • Watton Relief In Need Charity £5,000

46 • Awards For All Grant £9,981 • Private Donations and fundraising £6,368 • Miscellaneous £1,263 • Combined income total £32,612 47 Thank you for your time today. Minute Item10 Breckland Skills Road Map 48

Lucy Walker Partnership Manager Making Norfolk Famous for Learning and Skills 49 Or

Helping Businesses to Grow and Prosper in Norfolk – Through People Our Ambition – Why Not?

“We need to raise our aspirations, be more ambitious and seek, where possible, to move towards an economy with higher levels of value-added, higher margins, more sophisticated products and services, higher levels of innovation and creativity and, as a result, higher skill levels. 50 Skills are both a means to – and the product of - a ‘high road’ economy.

Such an economy would not only be higher skilled, but higher profit and higher wage with better quality jobs and a greater probability of adapting successfully to the new world order.

Management and leadership are key to this agenda. The Starting Point or Propositions

1. There is growing support for the relationship between: • the level of skills within an economy; • GVA per head; and 51 • levels of prosperity more generally

2. Economies – be that national, regional or sub-regional – that want to be ahead of the game will only do so on the basis of the skills, knowledge and talents of their workforce

3. In times of economic pressure, the importance of skills grows, not diminishes The value of skills : •People with no qualifications earn an average of £8 per hour - only 48% of them have a job

52 •People with a degree earn £16 per hour on average – nearly 87% of them have a job

•UK Commission for Employment and Skills The Starting Point or Proposition

Norfolk has made good progress in recent years…but we are, in summary, fairly described overall as a low wage, low GVA per head and low skill economy. South Norfolk £435 53 Broadland £429 King ’s Lynn and West Norfolk £412 Great Yarmouth £409 Norfolk £408 Norwich £403 North Norfolk £388 Breckland £376

East of England £479 England £463 The Starting Point or Proposition

Weekly Wage Rates vs Qualified to Level 3

0.600 0.550 0.500 0.450 0.400 54 0.350 0.300 0.250 0.200 England Englandof East Norfolk Breckland Broadland GreatYarmouth King’sLynn &West NorthNorfolk Norwic h SouthNorfolk Norfolk

Ave Weekly Wage (£000) Percentage 19-59/64 qualified to at least level 3 The Leitch Challenge

6.0 Norfolk East South West 4.0 South East

the UK average UK the 2.0 East Midlands 55 Scotland England Yorkshire West 0.0 and Humber Midlands 80.0 85.0 90.0 95.0 100.0UK 105.0 110.0 115.0 120.0

North West -2.0

Wales -4.0 North East London

-6.0 Northern Ireland % point differences in Employment rate compared to to compared rate Employment in differences point %

-8.0 Regional GVA per hour w orked compared to the UK The Prizes

Increasing the quantity and level of skills could deliver

• £1billion into the Norfolk economy, • an additional 2,500 new jobs and • a productivity gain per employee of around £1,800 56

These prizes are significant and far too important for us to fai l to seize.

If we get it right, we could also impact on some of Norfolk’s wider ambitions and challenges - amongst them low wages, affordable housing, worklessness and poor health etc... UK Productivity

• UK productivity levels are currently 25% below the US

• each percentage point increase is worth £10 billion to the

57 UK economy

• increasing training increases productivity: training 300,000 more workers could add £8 billion to GDP

•UK Commission for Employment and Skills Our Assets

• Strong FE & WBL network • World class HE & strong distributed HE • Good sector alignment & consortium e.g. 7 CoVEs and 3 Skills Academies • Strongly rising participation & ambition amongst young people

58 • Strengthening private sector deliverers • Strong partnerships & county vision/buy-in • Strong civic leadership • Strong & influential Chamber and SREP • Strong business leadership • Some important & growing sectors/opportunities • Collective ambition & civic pride

But we need them all, because…… The Leitch Challenge

In Norfolk this could mean

Over 30,000 additional literacy attainments

59 Over 60,000 additional numeracy attainments Nearly 80,000 Level 2 attainments Over 25,000 Level 3 attainments Over 80,000 Level 4+ attainments

In all > 270,000 attainments …. > 1 for every second adult!

Just for the LAA, we need to at least triple the annual delivery of skills The LAA Challenge

PSA Target - working age adults qualified to level 2

80% 78% 76% 74% 60 72% 70% 68% 66% 64% Achieved 62%

Qualified to at least level 2 Target 60% PSA Target 2005 2006 2007 2008 2009 2010 2011 The LAA Challenge

Additional qualifications 2007-2011 (level 2 & level 3)

6500 6000 5500

61 5000 4500 4000 3500 3000

Learners 2500 2000 Additional L2 1500 1000 Additional L3 500 2007 2008 2009 2010 2011 Baseline c. 306,204 The Breckland economy:

62 Context Breckland

Annual Population Survey 2007 (Breckland Working Population 75,900)

10% 63 11% 4%

16%

70%

5%

Employed Self-employed Unemployed Economically inactive Of whom, wanting a job Of whom, not wanting a job Breckland – Employee Jobs 2006 42,100

64 31%

Full-time Part-time

69% Breckland

Manufacturing 8300

Construction 2400

Distribution, hotels and restaurants 10300 65

Transport & communications 2500

Finance, IT, other business activities 5800

Public admin, education & health 8800

Other services 1800

Tourism related 3000 Breckland

90% of businesses are small or medium sized. Importance of Rural Enterprise Valley (REV) in 2007/08 designed to 66 promote Norfolk’s world-class engineering advanced manufacturing and motorsport sectors to build business communities – increasing investment, collaboration, skills and jobs Breckland: 67 Demand Side Review Public Services, Health and Social Care

•Patterns of Restructuring, Localisation and Outsourcing •Aging workforce, fast changing skills sets •Public sector growing skills demand: change management, community engagement, managing diversity, partnership

68 working, project management, performance management, procurement, client-side management, maximising use of technology •Growth in Associate Professional roles •Local Recruitment ‘circuit’ aid recruitment for higher level skills – but more difficult to recruit from out of area •‘Golden Handcuffs’ career progression limited •Skills Gaps: Teachers (math, science, heads); Social and Youth Worker Public Services, Health and Social Care

Skills Gaps: •Teachers (math, science, heads) •Social and Youth Workers •Town Planners and Build Environment

69 •Certain Health Professionals •Managers (large employers): negatives- schools, housing, shopping entertainment, career profession •Career Progression Opps (staying in area): positives- rural life, safety, existing social networks, big fish small pond. •High Turnover: care workers, frontline workers, cleaners, younger admin staff Manufacturing and Engineering

Food Manufacturing – industry pressures: Competitive pressure – oversupply, consolidation Changing customer demand – new demographic, lifestyle Regulation Negative image of industry 70 Food Manufacturing – responses Be cheaper – cost control Be better – differentiation and quality Be first – innovation, product development, high VA Manufacturing and Engineering

Engineering Manufacturing – industry pressures: •Low cost overseas production •Rising commodity and energy prices •Separation of design and production 71 Engineering Manufacturing – industry pressures: •Partnership and working with customers – solutions driven •Packaging products with service (technical support , servicing, training) •Design, innovation, product development •Higher level technical skills Manufacturing and Engineering

Retention – skills and staff in a contained labour market

Low turnover – loyal workforce – but lacking ambition Limited progression – ‘dead men’s shoes’ – but progression through the ranks (long service vs institutionalising?) ‘Golden Handcuffs’ for highly skilled staff 72 Less skilled or less ‘reliable’ workers’ are recycled Higher post-recruitment turnover, lower skilled, low pay, young males, working conditions, seasonal or casuals

Aging workforce – skills replacement issues Limited succession planning Volume of apprenticeships not sufficient Retail

Norfolk employs 42,500 retail worker: 61% FT, 39% PT 4100 business – mostly small business (<10) 2/3 women, 2/3 part time Norwich 9 out of top 50 shopping centre (footfall)

73 32% of employees are under 24

Retail provides an important Norfolk Retail Types economic role:

Sustains rural communities 6% 4% 18% Non-specialist

Redevelopment of market towns Food, bev, tabacco 13% Flexibility in working hours Pharmaceutical, medical Specialist

Second-hand Provider of employment in larger 4% 55% towns Non-store Attracts workers for other sectors Retail

Lower than national average qualified to level 3 Higher than national average qualified to level 2 Higher than national average qualified at level 2 or not qualified

Sector has low commitment to training – 42% business don’t 74 train staff, only 25% have training budgets

Managerial (19% of emp.) – 36% hold level 3 or higher – 11% no quals

Sales and customer service (48% of emp.) - 31% hold level 2 or higher – 15% with no quals Retail 3 biggest skills needs: •Oral communication •Customer handling •Team working

New skills set for store managers: 75 •Leading and developing •Setting and monitoring customer service policies •IT •Strategic planning and financial management

Small business need: (public provision reliant) •Marketing and business planning •Visual merchandising •Security and crime prevention •IT Retail Sector has a 40% staff turnover rate

Poor industry image - 56% of career advisors do not think retail offers career development opportunities 76 Construction

94% micro-businesses 87% full-time workers 80% male 60% aged 25-44; 30% 50+

Fragmented industry – heavy reliance on sub-contracted 77 workforce (SMEs) – short term project based

Difficult to encourage owners and manager to engage in workforce development or in their own life long learning (providing cover –time and income lost) – bite sized provision

Cyclical employment – high peaks and low troughs – low job security Construction

Shift to prefabricated & preassembly- impact on skills (Upskilling of site and construction managers – IT, coms, planning, QC, general business skills) (down-skilling of craft workers)

Olympics, Thames Gateway, Norwich Growth Point - skills drain or opportunity – competition for skilled labour? 78

Perception: hard work, poor prospects for progression – lack of young entrants – poor work conditions

Low skills equilibrium – reduced costs of low skilled route Construction

Pre-’crash’ scenario (27% employment growth 2005-2011) - increasing need for professional jobs, electrical trades, wood trades and interior fit-out, bricklayers and building envelop specialists?

79 32% of future recruits are required for professional and management levels – construction managers, architects and technical staff, senior execs, business process managers, IT

Trade Skills in demand will include bricklayers, cladders roofers painters and decorators, scaffolders and wood trades

Need for succession planning (30% over 50) Construction

Widespread managerial skills gap

Retention would improve if basic skills assessed for entrants

Demand for apprenticeships not met with employer placements 80 Within skilled trades there is greater need for generic attributes such as communication, team building and working skills Logistics 87% micro businesses (1-10 employees) 80% male employees 85% full time

Difficult to encourage owners and manager to engage in workforce development or in their own life long learning

81 (providing cover –time and income lost) – bite sized provision – see construction.

Drivers of change: •UK Gov and EU policy major driver of change – safety and environment – rail, water vs road, working hours •E-commerce & home shopping – direct to consumer •Technology – computerised delivery tracking, stock management systems, etc Logistics High staff turnover – deterring skills investment Lack of progression routes Lack of new entrants – esp. women Poor working conditions Impact of fuel costs - esp. micro businesses

49% of regional logistic workers are qualified to below level 2 82 only (31% regional average) Only 20% have achieved level 2

Workforce development priorities: •IT •Communications (written and oral) •Team work, customer service •Lack of HGV drivers •Widespread lack of managerial skills Logistics

Predicted increase in need for management, clerical and administrative roles

EU Working Directive - more drivers (+ 50,000 UK 2014)

83 Retail distribution sector growth anticipated Hospitality, Tourism and Leisure 78% micro-businesses 45% full-time workers 52% female 1/3 under 25 years High representation of ethnic minorities

84 Diverse sector: pubs, gambling, hotels, self catering accommodation, contract food, holiday parks, corporate entertainment, etc.

Sector activity determined by demand in 2 broad markets: •demand for hospitality from tourists and business visitors •within county demand for services – domestic and business

Sector inherently linked to strength of economy and consumer confidence Hospitality, Tourism and Leisure Sector sensitive shocks – weather, terrorism, foot and mouth, bird flu, etc

Very high staff turnover (30%) – 70% of recruitment is to replace existing staff 85 Low rates of pay Unsocial hours Seasonal work – casual work Low training provision Low skills levels Non-professional industry image

Difficult to encourage owners and manager to engage in workforce development or in their own life long learning (providing cover –time and income lost) – bite sized provision Hospitality, Tourism and Leisure

Recognised that skills supply is insufficient to meet sector’s needs – loss of skills due to retiring or leaving sector, opportunities e.g Olympics, UK based holidaying – green travel Lowest productivity of any UK sector – lack of

86 management skills lie at the heart of this Hard to fill vacancies: kitchen and catering assistance, bar staff, chefs and cooks, waiting staff, experienced managers Regulation driving change: licensing laws, H&S, minimum wage, smoking ban, 24/7 society Hospitality, Tourism and Leisure

Internet Booking and advanced technology for food preparations – increased ITC needs 70% of employees working front-of-house are under 25 – for 40% this is their first job – lack customer service and 87 communication skills Lack of career pathways New methods of delivery and assessment required to support seasonal and part-time workers ESOL provision for increasing migrant workers (25% of hospitality business that don’t provide training ceased trading compared to 3% of those that did) Hospitality, Tourism and Leisure

Significant portion of employees without level 2 Employers reluctant to train given high turnover Temporary employment not seen as a career option The industry requires a flexible approach to labour – but

88 still requires to develop skills of core staff 80% of employer do not know how to access government skills funding! 89 Supply Side Review Breckland: how do we compare (FE)?

FE 19+ FE by District

5,000 4,000

90 0506_F05 3,000 0607_F05 2,000 0708_F04 1,000 0 SOUTH NORTH GREAT NORWICH NORFOLK NORFOLK NORFOLK YARMOUTH AND WEST AND BRECKLAND KING'S LYNN KING'S BROADLAND Breckland: how do we compare?

FE 19+ SFL in FE by District

800 91 600 0506_F05 400 0607_F05

200 0708_F04

0 NORTH SOUTH GREAT NORWICH NORFOLK NORFOLK NORFOLK YARMOUTH AND WEST AND BRECKLAND KING'S LYNN KING'S BROADLAND Breckland: how do we compare (FE)?

FE 19+, FL2 in FE by District

800

600 0506_F05 92 400 0607_F05 0708_F04 200

0 NORTH SOUTH GREAT NORWICH NORFOLK NORFOLK NORFOLK YARMOUTH AND WEST AND BRECKLAND KING'S LYNN KING'S BROADLAND Breckland: how do we compare (FE)?

FE 19+, FL3 in FE by District

600 93

400 0506_F05 0607_F05 200 0708_F04

0 NORTH SOUTH GREAT NORWICH NORFOLK NORFOLK NORFOLK YARMOUTH AND WEST AND BRECKLAND KING'S LYNN KING'S BROADLAND Breckland: Who’s Delivering 19+ FE?

19 + FE 07/08 F05 Bedford College 2 Cambridge Regional College 24 295 1 316 94 Dunstable College 2 61 Great Yarmouth College 7 Lowestoft College 11 Norfolk County Council 1391 North Herts College 3 Otley College 227 Paston College 2 Suffolk County Council 9 2351 Breckland: how do we compare?

Agriculture, Horticulture and Animal Care 19+ FE 2007 in Norfolk Arts, M edia and Publishing Business, Administration and Law

by SSA Construction, Planning and the Built

95 Environment Education and Training 0% Engineering and M anufacturing 2% Technologies Health, Public Services and Care 9% 9% 8% History, Philosophy and Theology 5% Information and Communication Technology Languages, Literature and Culture

27% 9% Learner Entitlement

0% 4% Leisure, Travel and Tourism 5% 1% 11% 4% 4% Not Applicable

1% Preparation for Life and Work

3% Retail and Commercial Enterprise Science and M athematics

Social Sciences Breckland: how do we compare (TTG)?

Train 2 Gain by Employer's District

1000 900 800

96 700 600 2006/07 500 2007/08 400 300 200 100 0 BRECKLAND BROADLAND YARMOUTH LYNN KING'S NORFOLK N O R W ICH NORFOLK ANDWEST NORF OLK NORTH SOUTH GREAT Breckland: how do we compare (Apprenticeships)?

WBL 2007 Starts by District

300 97 250 200 150 100 50 0 SOUTH NORTH GREAT NORWICH NORFOLK NORFOLK NORFOLK YARMOUTH AND WEST AND BRECKLAND KING'S LYNN KING'S BROADLAND Breckland: how do we compare (Apprenticeships)?

2007 19+ WBL BY SSA

450 400 350 98 300 250 200 150 100 50 0 and Care the Built the Retail and Retail Enterprise and Animal and Horticulture and Law and Commercial Agriculture, Business, Planning and Planning Engineering Construction, Health, Public Health, Servicesand Technology Tourism and Administration Manufacturing Leisure, Travel Leisure, Communication Information and Information NORFOLK Breckland: how do we compare (Apprenticeships)?

2007 19+ WBL by SSA

99 50 40 30 20 10 0 Agriculture, Business, Construction, Engineering and Health, Public Information and Leisure, Travel Retail and Horticulture and Administration Planning and the Manufacturing Services and Communication and Tourism Commercial Animal Care and Law Built Environment Technologies Care Technology Enterprise Breckland: how do we compare (Apprenticeships)?

2007 19+ WBL BY LEVEL

1000

100 800 600 400 200 0 Advanced Apprenticeship Apprenticeship NORFOLK Breckland: how do we compare (Apprenticeships)?

2007 19+ WBL by Level

101 120 100 80 60 40 20 0 Advanced Apprenticeship Apprenticeship Breckland: how do we compare (Apprenticeships)?

2007 WBL by Age 102

16-18 19+ Breckland: how do we compare (Apprenticeships)?

19+ Starts by Year 103 200

150

100

50

0 2005/06 2006/07 2007/08 Breckland: Who’s Delivering Apprenticeships?

COLLEGE OF WEST ANGLIA 6 EASTON COLLEGE 7 JHP GROUP LIMITED 34 OTLEY COLLEGE OF AGRICULTURE AND HORTICULTURE 4 PASTON COLLEGE 2 104 PROTOCOL SKILLS LIMITED 11 9 YMCA TRAINING 4 CONSTANT BROWNING EDMONDS LIMITED 6 W S TRAINING LTD. 2 CITY COLLEGE, NORWICH 8 NORFOLK TRAINING SERVICES LIMITED 11 POULTEC TRAINING LIMITED 46 VT TRAINING PLC 25 IN TRAINING (CBE) LTD 12 The Response - Some Early Thoughts

3 challenges

4 calls to action 105 But… if we are to succeed, we will need to do things very differently and form new and perhaps challenging alliances, new partnerships and dialogues.

All the necessary building blocks and opportunities are in place. But we need to join them up and deploy them perhaps in very new and different ways. The Response - Some Early Thoughts

Challenge 1 - At a headline level, we need to increase the overall quantity, level and quality of skills in the Norfolk economy…

Challenge 2 - We will not do this unless the responses or solutions 106 our providers make available - in terms of the content, design and delivery of programmes - are acutely sensitive or attuned to the demands or needs of employers.

Challenge 3 - Finally, we also need to ensure that the offer we make available … reflects the very important sectoral and geographical dimensions, outlined in the analysis. The Response 1 - Stimulating the Demand for Skills

Creating and Sustaining a Community of Interest in Skills.

Exploiting the Potential of Business facing Organisations

107 • Business-facing Protocols • Skills Brand, Logo and Message

Getting the Messages Across • Skills e-Newsletter • high level and sustained media attention • Skills Champions • Beacon Employers The Response 1 - Stimulating the Demand for Skills Understanding Sectors and What They Need • Sector Groups • Sector Plans • Sector Summits • Focussed Campaigns

108 Leadership – Skills road map now ‘owned’ by County Strategic Partnership

Skills and Our Ambitions Around 14 to 19

Skills and GVA – A Local Longitudinal Study

Higher Education – Higher Level Skills and Knowledge Transfer

Norfolk as a Leitch Test bed Area The Response 2 - Making Skills Really Easy to Access

Making the Process Streamlined

A Web-based Employer Guide to Training 109

Ongoing Monitoring and Evaluation

End-to-End Programmes

The Response 3 - Skills and Economic Development

The Response 4 – Skills and Worklessness Skills Activism

April 2009, John Denham, DIUS Secretary: ‘we need to understand • what drives employer spending on skills

• whether a system that responds to the demands of individual employers will produce the critical mass of learners with the right 110 skills

• whether government and business should work more effectively together in areas of strategic need

• whether national and local government themselves could do more to boost the demand for, and supply of, skilled labour’