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Giunchigliani he Democrats, led by chairwoman nately, Guinn's views on privatization are Chris Giunchigliani of the Senate­ not necessarily embraced by our lawmakers. rejects the Assembly budget subcommittee Nevada currently provides dozens of services T handling prison matters, are lining that could be handled better, and cheaper, by the private sector. Governor's up to reject the governor's plan to privatize medical care in the state prisons. Although In fact, the state government often com­ the decision will not be made until the last of petes with private business. Take, for exam­ plan to priva- this month when state budgets are approved, ple, Employers Insurance Company of Ne­ it appears the Democrats, who hold a 28-to- vada (formerly srrs), a state-run worker's compensation insurance agency that directly tize prison 14 advantage in the Assembly, are prepared to reject the proposal. That's unfortunate. No, competes with private insurance companies. it's downright criminal. The state possesses a monopoly on worker's medical care What's interesting is that Giunchigliani compensation until July 1, when the private publicly stated she will reject the plan even sector will be allowed to provide the service. These insurance companies, in competition before she has before she's had a chance to evaluate the proposals by companies bidding on the with the state, pay substantial taxes. The project. Two private companies have sub­ ultimate result is that of the insurance com­ all the facts. mitted plans that will offer savings to the panies subsidizing their competition. How ...... state of more than $4.4 million over two much sense does that make? And why has years. It seems, that with such a substantial the government put businesses in that posi­ savings to taxpayers, the companies deserve tion in the first place? consideration from our lawmakers. Frank­ Don't misunderstand, I'm not advocating ly, I am surprised and disappointed that that the state be void of all services. Howev­ Giunchigliani, who's not an amateur politi­ er, it should provide only those services that cian, would take such a strong position be­ cannot be handled by the private sector. And, fore she has the facts. Shame on you, Chris. our state should never put itself in direct And shame on the Legislature if they don't competition with businesses that are helping review the plans with an open mind and give to support the government. It simply does not the idea due consideration. make sense. Governor Guinn, who is not a politician, On the other hand, Guinn's idea of priva­ but a successful businessman, has his hands tizing prison medical service makes a great full as he strives to make our state govern­ deal of sense. But whether or not it passes de­ ment more efficient. He understands the pends on whether Giunchigliani and other value of private companies - that they can democrats are able to get past partisan poli­ often perform services better and for less tics and have the courage to do what's right money than government agencies. Unfortu- for Nevada. •

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4 Nevada Business journal • May 1999 Sales Professionals ~BUSINESS You HAVE GREAT POTENTIAL. ~OUR~~1 INvEST IT .WISEix. ADVISORY BOARD OF DIRECTORS MaryS. Falls - Vice-President, Nonhem Nevada Business Banking, US Bancorp Am bition. Tenacity. The desire to achieve more in your career. If you have Somer Hollingswonh -President, it takes to establish yourself professionally, we have the means to Nevada Development Authority happen. And with the opening of new retai l branch offices and Larry E. Krause -Partner and Director, Anhur Andersen LLP others throughout the country, we can offer you the opportunity to MaryDean Martin -President, MaryDean & Associates immediately. Because at Morg an Stanley Dean Witter, we believe you Clare O'Brien -Director ofMarketing , have to wait for success. ' evada Commission on Economic Development Once yotfve qualified for and completed our paid Financial Advisor Stan Thomas - Director ofSpecial Business Projects, Program, your income and advancement potential are limited only Sierra Pacific Power Company ability. We'll prepare you for the Series 7 license exam. Provide you with Carole Vilardo -President, Nevada Taxpayers Association ing training in support of your ambitions. And show you how to experience Scott Voeller- Director ofAdvertising & Public Relations, satisfaction of helping others invest in their dreams while you pursue your own. Stiver Legacy Resort Casino Morgan Stanley Dean Witter. When you want to do more. Opportunities are available in our Las Vegas retail branch offices. For consideration, please forward or fax your resume to: CEO PRESIDENT SUMMERLIN LAS VEGAS (Central) GREEN VALLEY PUBLISHER Dan Anderson Gary Abraham Alan Mann Stephen Brock Branch Ma nager Branch Manager Branch Manager 242-8345 737-8117 270-8080

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May 1999 • Nevada Business Journal 5 Arnie Adamsen: Working As a Councilman from Ward 2, Arnie has spent the last 12 years working for all the people of Las Vegas , whether it's dealing with our ever-increasing traffic problems, or making sure we are safe in our homes. No one can match the Adamsen record. Take a look for yourself.

For Protection For Our Environment have affordable golfing, older cit­ Arnie fought to add five Arnie led the fight for cleaner air izens of Las Vegas have a true new police substations in our city by authoring and friend in our neighborhoods. passing the Dust Reduction Or­ in Arnie Adamsen. He's insisted that the dinance and the ban on wood­ Bike Patrols be expand­ burning fireplaces in new con­ For Safety Las Vegas firefighters ed and he is the only struction. Last year, his efforts and our citizens have candidate with a plan to to pass the Arnie Adamsen to reduce juvenile crime. "Gray Water thank for making Initiative" were sure our Fire Depart­ For Traffic Control successful. It is ment is the best- Arnie is the leading proponent of estimated this equipped in America. The Las the downtown Monorail, to ease plan will save 1.5 billion gal­ Vegas Fire Fighters Association congestion on the Strip. He was lons of water over the next five and the Las Vegas Police Protec­ an early supporter years for all of our citizens. tive Association have both en­ of CAT and has For Seniors dorsed Arnie Adamsen for worked to expand Mayor. Whether it's making sure its service seniors are safe in their homes, throughout our fighting to reduce neighborhoods. And, he sits on crime in our se- the state commission studying nior apartments, '_ !~ .,.~,;_".... :-,.~ the plan to bring the bullet train or helping to en­ ._.. ' " from California to Las Vegas. sure that residents »t Let's keep him worlzing for us. Elect him our next Mayor. Adamsen for Mayor, 407 S. Decatur, Las Vegas . t V 89107 Telephone: 880-0791

Paid for by Adamsen for ivlayor Contents May 1999 • volume 14 - No. s

Features

27 Global Horizons JENNIFER RACHEL BAUMER 39 DESTINATION RENO CIN DIE GEDDES Foreign businesses are discovering the PART 3 of 4 - Reno 's myriad natural attractions advantages of setting up operations in Nevada represent the cornerstone to building the future of its evolving tourism industry. 31 Satisfaction Guaranteed KIM PRYoR Even the savviest companies may be neglecting 60 Managing without Managers BR IAN E. cLARK the most important revenue-bulding tool in their Labor shortage of skilled executives has arsenal- customer service. Here's how to tell if many companies seeking alternative sources. your business is at risk. 75 TopRank Nevada BOOK OF LISTS 35 Life-Long Learning c 1NDIE GEDDEs Airlines • Airports • Arcltitects • The continuing education and re-education oppor­ Chambers of Commerce turtities in Nevada can open career-enhancing doors, Master-Planned Commurtities offer advanced training or impart leadersltip skills. Minority-Owned Businesses ------Building Nevada ------

45 A New Approach to Com· 56 Building Nevada News in Brief mercial Property Sales BRIAN E. c LARK Burnett Haase awarded two Southern Nevada Traditional techrtiques and emerging contracts • Del Webb C01p. pe~formance ahead of technologies combine to spell success. last year • Roet completes Red Rock Country Club component • Ramada inn opens near Speedway • 51 The Digital Revolution TO NY ILLIA Mmtin-Harris GC for]CM project • Hughes com­ Theater technology !tits home mits property to road construction • Terracon 53 Executive Profile KATHLEEN FOLEY acquires HBC Engineering • Carson and Taylor Ball Mark Doppe - Las Vegas homebuilder applies merge • REIMAX opens office in Mesquite • Ninyo diverse experience to new neighborhood. & Moore work on Summerlin Parkway extension • Foothills Partners donates land to city ofHenderson 54 Corporate Profile ALLEN GRANT Commercial Specialists - Brokerage's 58 Commercial Real Estate Report success results from a focus on client Compiled by Lee & Associates, Las Vegas and relationsltips as backbone of business. Grubb & Ellis/Nevada Commercial Group, Reno. Departments

4 Commentary LYLE BRENNAN 18 Small Business Advisor TO M DYE 68 Point of View Nevada Governor's prison medical plan makes sense. Technology for your business What is the biggest customer s en~ ce 8 Business up front 21 People on the Move mistake a company can make in today's • Uninsured coming to a hospital near you? business/consumer world, and what's your 59 Lifestyles KATH LEEN FOLEY • Corporate jets: affordable alternative ad1~ c e for avoiding such pitfalls? Golf - VeJterable pastime enjoyed by • It's not exactly Detroit, but ... 69 Speaking for Nevada • Silver Screen action in the Silver State tourist and resident alike Governor Kenny GuinJ1 discusses !tis • Where do the best ideas come from? 62 Corporate Profile DIANE GLAZMAN proposals for the tobacco settlement. SPS 1· on-Ferrous Engineered Fasteners- 10 Smart Investing MICHAEL L. DIERSEN Show me the money Las Vegas manufacturer e:xpands business 72 Securing Nevada DEAN HELLER overseas after merger with global firm Keeping pace 1~th technology 12 Cutting Edge BoB FELTEN 64 Executive Profile DIAN E GLAZMAN Tech heads cry for traditional business skills 7 4 Money Management NEVADA CPAS Shusuke Ogihara - Entrepreneurial Household employee taxes 14 Travel & Tourism ToM TAIT ambassador works to bring japanese Creating links to opporturtity companies to Nevada 88 Nevada Briefs

16 Regional Spotlight 66 Inside Politics MICHAEL su LLI VAN 89 Business Indicators KEITH sc HWER Lyon County Economic Development Authority Reformed to a standstill 90 Coffee Break JoE MuLucH

May 1999 • Nevada Business journal 7 LEGISLATIVE UPDATE The uninsured: Coming to a hospital near you?

evada already posts 1iiil - those with 50 or fewer N one of the highest ~ employees. Such busi- rates of uninsured resi- (f,(,\~"'S,, nesses comprise 75 dents in the country. tfi 11 1 1 1 jff percent of the state's That number may - - enterprises, accord- rise if the Legisla- li I I I I II I liT ing to Wadhams. ture passes the di- ~ Compounding verse healthcare "If we mandate the problem are nu­ legislation it's de- merous bills seeking bating. The session that employers to create a health- ...... features "dozens of care consumer advo­ Corporate jets: an affordable alternative bills that would re- of the few have cate, or ombudsman. quire employers to to pay more, One ombudsman bill f you once thought a corpo­ of up to 6,600 nautical miles. purchase more ex­ calls for a $1 -per- I rate jet was out of your fi­ Though you'll share an inter­ pensive insurance we're ultimately employee tax on nancial grasp, think again. est in a plane with other for employees," discriminating companies unable Executive Jet, a Woodbridge, companies, you're guaran­ according to lobby­ to self-insure. N.J.-based Berkshire Hath­ teed aircraft availability 24 ist Jim Wadhams, against small Wadhams, a former away company, is offering hours a day, every day of the who represents in­ Nevada insurance what it calls fractional aircraft year with as little as four surance companies, business." comrrusswner, as­ ownership for companies with hours' notice. It's important hospitals and den­ serts an ombudsman executives who log many air to carefully assess your travel -}1M WADHAMS tists, among others. is redundant given miles, but not enough to justi­ needs, however; fractional LOBBYIST Those bills order the extensive con­ fy owning a corporate jet. The ownership only makes finan­ employer coverage of every­ sumer assistance the state di­ company offers planes with cial sense for those who plan thing from osteoporosis visions of Health and Insur­ seating capacities ranging to log 50 or more air hours screenings to in vitro fertil­ ance already furnish. from seven to 19 and ranges on an annual basis. ization. "If we increase bene- Wadhams would rather see fits, insurance becomes more the tenability of some of the It's not exactly Detroit, but ... expensive," Wadhams said. laws addressed in interim "The question is whether sessions. "If, upon further small business owners al­ study, the Legislature deter­ ready facing higher premiums mines in vitro fertilization is will stop buying insurance for an important medical need, employees after the state we should find a way to mandates even greater cover­ spread the cost across the age requirements." state rather than place the As Wadhams acknowl­ burden of paying for it on edges, the issue revolves less the backs of small business. around the importance of ac­ If we mandate that employers cess to care and more around of the few have to pay more, who can afford to pay. The we're ultimately discriminat­ evada's already-extensive state's biggest employers, ing against small business." N manufacturing industry will make 500 Series 1 cars. such as resorts, can afford to While much of the health­ can add another product to The cars are valued at more self-insure, thus exempting care legislation has already its diverse roster of goods: than $113,000 each and are themselves from the onus of passed out of the Assembly Shelby American, Inc. rolled available through 25 dealer­ higher state-imposed insur­ and into the Senate, Wad­ out Nevada's first production ships across the country, in­ ance standards. That leaves hams notes there's still time car - its Series 1 - last month. cluding Findlay Oldsmobile the burden to employers who to register your concerns The company, which relocated in Las Vegas. can least afford to foot the bill with your senator. to Nevada from Texas in 1996, continued page I 0

8 Nevada Business Journal • May 1999 Business Insurance• . from b usmess Insurance• experts

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ECONOMIC DIVERSIFICATION Silver screen action in the Silver State INVESTING

outhern Nevada Seconomic develop­ merit officials make no Show Me The Money secret of their desire to attract significant televi­ BY MICHAEL L DIERSEN sion and film production to the region. In an effort better inform Hol­ lywood movers and shakers of Southern Nevada's attributes, executives from the n the movie Jerry flow, investors can often Entertainment Development Corp. (EDC) Maguire, Cuba Good­ times unearth accounting paid a visit to Los Angeles earlier this I ing, Jr. , the pro football irregularities, such as spring to tout the area. The meeting drew player, kept yelling at his whether a company is "load­ more than 200 industry members, includ­ sports agent, Tom Cruise, to ing its receivables" to show ing heads of production from NBC, Para­ "Show me the money!" And an increase in sales. mount and Disney. The response, accord­ for good reason, too. Talk is Although entire books are ing to EDC president and CEO Mimosa cheap. The bottom line in written about tracking free Jones, was "phenomenal. They were ex­ any business transaction is cash flow, the average inves­ cited about the opportunity to speak to the how many hard dollars actu­ tor needs to focus on two business people and decision-makers who ally end up in your pocket. main items: non-cash expenditures and want to entice them here." EDC also pre­ The same holds true for investing in capital expenditures. Non-cash expendi­ sented its first industry Perspective - a the stock market. No matter how great a tures include items such as depreciation compendium of statistics about the labor company's product may sound or how and amortization. On the income statement pool and existing production infrastruc­ flamboyant the CEO, eventually the busi­ these items are subtracted from revenue, ture - and gained valuable feedback re­ ness must generate positive free cash resulting in a lower net income or earnings garding areas for improvement. flow or it will cease to be in business. per share. Since they do not involve a cash Surprisingly, .however, Wall Street and outlay they should be added back into net particularly most individual investors do income to track the actual cash flow. EMPLOYEE RELATIONS not focus on analyzing cash flow as a val­ Capital expenditures are the monies a Where do the best ideas in uation mechanism, but instead focus on company spends each year just to main­ items like PIE ratios, earnings per share tain its infrastructure so as to continue your company come from? and price-to-book value. producing its product. They need to be There are probably two main reasons subtracted from net income in order to raditionally, many why most investors ignore free cash flow. gain a clearer picture of how much free Tcompanies relied al­ The first is that evaluating it requires cash a business owner can actually expect most exclusively on mid­ some hard work. Most investors looking to put in his or her pocket after spending level managers and higher­ for a "quick hit" in the market are loath the funds required just to stay in business. ups for creative solutions to actually sit down and dig through a Tracking free cash flow by itself is not to business issues. That's company's financials to track every dol­ an end-all in business valuations, but it is changing dramatically, ac­ lar. Secondly, standard accounting prac­ an important tool in conjunction with cording to a Robe11 Half tices do not make the job any easier. other valuation methodologies. In another International study. "A growing number Although the information is there, it re­ article we will investigate how the man­ of companies are soliciting input from quires some "tinkering" by the investor ner in which management allocates this staff at all levels," noted Max Messmer, to arrive at the con·ect number. free cash flow will influence the ultimate chairman and CEO of Robert Half Inter­ However, it is well worth the extra ef­ business value. In the meantime, requir­ national. "Employees with direct cus­ fort to accurately track a company's free ing the companies you own stock in to tomer contact, for example, are becoming cash flow. An investor must realize that "show you the money" will make you a an invaluable resource for identifying while standard accounting information better investor in the long run . • cost- saving and revenue-enhancing op­ may be manipulated to show higher earn­ portunities." Messmer added that as busi­ ings per share or growth in sales, it is far Michael L. Diersen, a 15-year veteran of nesses develop a more relaxed corporate more difficult to manipulate the bank ac­ the securities indust1y, is senior vice presi­ culture, they are also building an environ­ count balance. The cash is either there or dent ofWedbush Morgan Securities and ment promoting innovation. • it is not. In fact, by tracking free cash Presidentof MLD Investment Advisory, Inc.

10 Nevada Business journal . May 1999

TECH TALK A quicker route to tiling Tech heads crv lor unemployment claims

he Department of Employment, traditional business TTraining and Rehabilitation's Em­ ployment Security Division recently launched QuickClaim, an integrated tele­ BY BOB FELTEN skills training phone system designed to expedite and improve handling of unemployment in­ surance claims. QuickClaim receives and ~ was an interest­ lieve are currently hard to find in the cut­ processes unemployment insurance mg group. They ting edge, Web-tech arena. And it was a claims overnight, versus up to two weeks I sat around the long list. via mail. Another bonus: in most cases, table talking about the People need training in customer ser­ QuickClaim eliminates the need for in­ cutting edge, talking vice, project management, budget devel­ person filing at Division offices. For more about the Web and opment, marketing, supervising, business information about utilizing QuickClairn, where it's going. administration, interpersonal communica­ call the department at 1-775-684-3911. They came from a tions, organizational philosophy, sales mix of companies. There were represen­ techniques, finance and other more tradi­ Southwest Gas goes public tatives from a couple of hoteVcasinos tional disciplines. with Y2K readiness status who market their properties on the Inter­ The researchers leading the group kept net. There were people from a software trying to steer the discussion back to or those concerned about uninterrupt­ company, Web design firms and Internet areas of technical issues and technical F ed utility service at the tum of the service providers. A utility that has been training, but this bunch wasn't going century, Southwest Gas Corp. has estab­ among the early leaders in using the Web there. They wanted to talk about how the lished its Year 2000 Readiness Disclosure as an information and marketing tool was tech heads who work for them just don't Information Phone Line. The toll-free also represented. have many of the basic business and peo­ message line provides callers with three It was a focus group organized by two ple skills expected in a more traditional menu options, plus a toll-free number for university professors hoping to develop in­ environment. preparedness information from the Presi­ formation on the skills needed by college For this group at least, there was some dent's Council on Year 2000. In Nevada, graduates seeking their futures in Web truth in the stereotype of the pale, bug­ customers can calll-888-515-5165. The management. The initial emphasis was on eyed computer fanatics who do amazing public can also obtain information on the technical skills. The tech heads in the things, but must be separated from others company's Y2K compliance status by vis­ group started listing the various computer in the organization and should never, ever iting its Web site at swgas.com. programs enthusiastically focusing on the be allowed to interact with actual cus­ "hottest" new programs and capabilities. tomers. Everyone in the focus group Going back to school Then a thoughtful young man stopped claimed to value technical wizardry, but gets easier the conversation and said, "Things are they also believe they will need employ­ moving too fast for this list to mean any­ ees with a broader skill set in the future. l\. Jfastering the learning curves of start- thing. By the time you develop your class­ Yes, there will always be a conflict be­ 1V .ling a new business can be challeng­ es, there'll be a whole new list and that list tween people and technologies. But the ing, but one company hopes to make it will change before the semester's over." most successful businesses will be those easier. UPStart University, a virtual col­ "What you really need to be doing is able to get the most from both human and lege dedicated solely to the needs of small teaching people bow to stay on top of the technological resources. business executives, offers a variety of technology," another person said. "Don't It's a simple, almost-obvious truth. The teleconference-taught courses from 13 focus on current technology, focus on fact that it's a revelation shows the dan­ schools of interest ranging from account­ techniques for finding and using emerg­ ger in being too narrowly focused on the ing and human resources to international ing technologies." There's a pretty strong technical side of business, even out there business law and risk management. Most insight in an industry moving at the speed on the cutting edge.• "teleclasses" run about an hour, with of light with no apparent boundaries. courses lasting up to four weeks. Faculty But then, the conversation took a fasci­ Bob Felten is a principal with lnnerwest members include small business leaders, nating tum toward the traditional. The Advertising in Reno. E-mail him at academics, consultants and others. Log on group started listing all the skills they be- bob@ innerwestadv. com. to upstartu.org for course listings. •

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Renowned golf course architect George Fazio designed the Edgewood Tahoe Golf Phillip Keene is president and CEO Course, which meanders through the forested hills and spectacular views along the of the Reno-Sparks Convention and South Shore of Lake Tahoe. (Read more on page 59) Visitors Authority.

14 Nevada Busin ess j ournal • May 1999 TRAVEL TRENDS

MGM Grand, Marriott call oil co-development deal LVCVA oilers info, consumer he competition generated by the T latest Las Vegas resort building discounts on boom posted its first casualty -though the new CD-ROM problem involves a yet-to-be-constructed Rio opens new meeting facility. MGM Grand, Inc. and Marriott he Las Vegas Convention and Visitors and convention space International, Inc. canceled plans to build T Authority is partnering with Ann a 1,500-room hotel adjacent to MGM Arbor, Mich.-based Reservision, a multi­ outhern evada's burgeoning con­ Grand's flagship property on The Las media firm, to offer the city's first con­ Svention and meeting space market Vegas Strip. According to MGM Grand of­ sumer CD-ROM. The disc, sponsored by grew by more than 110,000 square feet ficials, the room capacity added to South­ Samsonite, America West Airlines and upon the opening of Rio Suite Hotel & ern Nevada in 1998 and 1999 led the firm Nevada Bob's Golf Outlets, features videos Casino's Pavilion. The $80 ntillion cen­ to "[believe] it can more productively de­ produced by resorts and the LYCVA, Las ter includes such high-tech features as ploy its resources for new projects" in De­ Vegas trip-planning details and more than floor lifts and movable ceilings and troit and Atlantic City. Officials of MGM $1 ,500 in discounts. The CD is available for walls. The main hall is capable of divid­ Grand, which recently acquired Prima­ $4.99 plus shipping and handling, and can ing into 28 separate rooms, allowing the donna Resorts, Inc., haven't ruled out be obtained at gift shops in participating center to offer "countless configurations future attempts to construct a hotel next hotels and other Las Vegas businesses, or for any event specification," according to its new Las Vegas convention center. by calling toll-free (877) MY-VEGAS. to Rio officials .•

May 1999 • Nevada Business journal I; Lyon County Economic Development Authority

Industrial, manufacturing explosion redefining area's economic climate

VITAL STATISTICS hough peaceful Lyon County lies just out­ "Joe and Patty side Reno and Carson City, much of the Wade have done it right: POPULATION T area's growth rate bas more in common with they are tenacious, and have 32,200 Nevada's major southern city - Las Vegas. A boom worked bard to attract quality AREA in manufacturing and distribution companies esta­ companies," Sanderson said. The 2,204 square miles blishing operations in Lyon County, most notably in Wades are preparing to apply their de­ Fernley, has propelled the region's growth in recent velopment acumen to Dayton, where they MAJOR CITIES Fernley, Dayton, Silver Springs, years beyond what many in this heavily agricultural recently purchased land for a similar, albeit Smith Valley, Yerington, area might have imagined just 15 years ago. smaller, industrial park. Sanderson hopes agribusi­ As with so many of Nevada's rural communities, ness firms and large product manufacturers with an

PRIMARY ECONOMIC ENGINE Lyon County's story begins with mining. Gold and eye to expanding west will take to the Dayton park the Agriculture, Distribution, copper reserves brought early populations to such way they have the Fernley site. Manufacturing towns as Silver City, Sutro and Pine Grove. Howev­ Though industrial business is flocking to Lyon er, ranching and agriculture quickly claimed a pri­ County, area officials plan to avoid relying too heav­ MAJOR COMPANIES Amazon.com, Bruce Industries, mary economic role as well .. Lyon County boasts ily on one type of commerce for ongoing prosperity. Hodges Transportation, MSC three rivers, an unusual geographical feature in a Economic development officials are increasingly tar­ Industrial Supply, Marathon desert state with few major bodies of water. The East geting tourism growth as a vital component to the re­ Equipment, Nevada Cement, and West Walker, Carson and Truckee rivers all feed gion's economic security. Fernley Hills will feature a Quebecor, UPS, Valley joist, the county's soil with vital moisture, ensuring suc­ 36-hole Hale Irwin-designed golf course, and two Trex, O'Sullivan Plastics, Paugho Inc., RTP cess in cattle ranching and dairy, onion, garlic and different racetracks are changing the travel landscape high-grade alfalfa farming. Some Reno residents of Lyon County as well. Another golf course is NEWER BUSINESSES may actually have a piece of Lyon County covering planned, as are two Motocross tracks. The county is Amazon.com , Quebecor, Trex, Valley joist their property: Dayton and Yerington are farming also developing mountain biking trails between Yer­ centers for the turf gracing so many Reno yards. ington and Dayton. Lake Lahontan is considered a YEAR AUTHORITY EST. Though such symbols of rusticity sound appeal­ crucial component to the tourism mix as well. 1979 ing, many saw the benefits of effecting growth in Industrial expansion combined with an increas­ EXECUTIVE DIRECTOR Lyon County. "A number of people work very hard to ingly diverse economy is likely to translate into John W. Sanderson make things happen for Lyon County," noted John W. added growth, which is fine with Sanderson. Lyon TRANSPORTATION Sanderson, executive director of the LCEDA. "We County seems capable of supporting brisk growth in THOROUGHFARES owe many people credit for those things now going some important ways- 1,500 workers showed up to l-8o, U.S . 50, U.S. 95A so well for us -our economic development commit­ apply for the 300 jobs Amazon.com is bringing to AIRPORT tee, our county commissioners, and area developers Fernley. "We're pleased with our growth rate. How­ Dayton Valley Airpark have all accomplished a great deal." ever, attracting well-paying jobs is more important to Rosaschi Air Park-Smith Valley One of Lyon County's most prominent successes is us than mere job growth," Sanderson explained of the Silver Springs Airport Wade Development's Nevada Pacific Industrial Park, region's economic diversification philosophy. "The Tiger Field-Fernley a 5,000-acre land parcel attracting Fortune 500 ten­ Fernley area has been very successful in drawing Yerington Municipal Airport ants such as UPS. Canadian printing firm Quebecor, well-paying jobs." RAILROADS Marathon Equipment and Trex operate sites at the It's likely to stay that way. According to Sanderson. Burlington Northern Express park, and Amazon.com recently announced plans to the region is considered an ideal distribution hub for Union Pacific Spur from Hazen into assume more than 322,000 square feet of warehouse agricultural and manufacturing products going to the Silver Springs /Yerington and distribution space at the growing center. Western United States and the Pacific Rim. ''We're

16 Nevada Business journal • May 1999 close to Reno and Carson City, so we offer excellent highway, rail and airport access," he stated. "We're close to California, but we're not California, with its heavy regulation and pollution. We also enjoy a lower cost of liv­ ing than the Reno/Carson City area. Nevada's tax structure is excellent, with no distribution tax on warehoused items, and a lot of people combine that with the idea of proximity to Reno without having to be in the city." In addition to Nevada's economic devel­ opment attributes, Lyon County offers its own distinct advantages. Lyon County offi­ cials sit on the evada Commission onEco­ nomic Development, enabling them to "un­ derstand the process," according to Sanderson. Political accessibility comes in other forms as well. Nevada Assembly Speaker Joe Dini hails from Yerington, giv­ ing community members the opportunity to maintain regular contact with government leaders. A solid working relationship with the University of Nevada-Reno and a quali­ ty county school system supplement the close-knit political environment. Such factors are critical to any business considering relocation. But Lyon County's abundant and varied land supply is what's most likely to sustain interest in the region among companies looking to go west. "We offer industrial land ranging from a state­ of-the-art industrial park in Fernley to raw land you can develop however you see fit," Sanderson asserted. "We even have geo­ thermal land for those with such needs." Ongoing infrastructure enhancements - an improved airport with a new hangar in Fernley and a planned road linking I-80 to Silver Springs - only add to the region's appeal for distributors and manufacturers. Though the outlook for Lyon County is de­ cidedly positive, the region does possess its share of obstacles, as does every community. "Most of our negatives are only problems for This peaceful pastoral scene is not typical of what one would expect of the desert state of some," Sanderson asserted. "We 're rural, and Nevada. However, Lyon County boasts three rivers which support the county's flourishing some consider that a detriment. Also, some agricultural economy. residents don't want to see the area change too much, and that can be problematic." not experience them in the same way. Our will be diversified," Sanderson concluded. Those are minor issues for a region where government officials have witnessed growth "We still have a lot of developable land in officials seem to have a good grasp on the im­ in other areas and have learned from that. We the area, so the next five years will likely portance of economic development, as well have frequent planning meetings to make bring ongoing strong growth." As some of as an understanding of how to make it work. sure we're moving in the right direction for business and industry's biggest names con­ The Lyon County of the future, according to everyone. Also, new industry is broadening tinue to migrate to Fernley and Dayton, the Sanderson, will furnish residents with all the our tax base, which is good for the the devel­ entire state will benefit from the efforts of benefits of growth and, hopefully, few of the opment of parks, roads and other key infra­ the LCEDA and the government leaders and detriments. "We'll experience some of the structure needs," Sanderson said. developers who assist the authority in ful­ growth problems other areas have, but we'll "Our economy will be healthy because it filling its mission. •

May 1999 • . 'evada Business journal 17 ADVISOR

Technology for Your Business

Assessing, meeting your company's technological requirements needs not be an unpleasant process

Each of Realty Management, Inc.'s 37 local properties has its own Web page, including BYTOM DYE rent range, floor plans. amenities, hours of operation and location.

echnology can be a mystery for PLANNING FOR BOTH SHORT­ flow, you need the capacity to track it." someone starting a new busi­ TERM, LONG-RANGE NEEDS Entrepreneurs can buy accounting soft­ ness. Entrepreneurs with a solid ware designed for smaller businesses and T business plan, financing and ne of the first things many new later upgrade to software for more finan­ logical cash-flow projections often dis­ 0 businesses need is the ability to cially complex companies, Seegmiller cover it can be difficult determining the keep track of money. This means buying noted. Business owners can take the best ways to take advantage of advanced the right accounting software, according same approach when purchasing comput­ technology in the workplace. How much to Scott Seegmiller, a former computer ers, struting out with a small business money should one invest in computers, consultant with the accounting firm computer system for about $2,000. The fax machines, copiers, phones and other Laventhol & Horwath. business can then upgrade its system equipment needed to run the operation? When in 1990, Seegmiller joined Real­ every three years or so as computers ad­ The know-how to operate a home com­ ty Management, he used his expertise to vance, Seegmiller advised. puter system may not be enough. Those focus Realty Management on the cutting Entrepreneurs often spend too much venturing into business may need to take edge. As a result, the business grew into money initially on a system, according to computer classes to improve their skills one of Nevada's largest property manage­ Steve Schneider, vice president of busi­ and knowledge. It's also a good idea to ment companies, efficiently overseeing ness banking for U.S. Bank in Nevada. get professional guidance. Business ex­ more than 10,000 apartment units. "You "Computers are necessary, but a small perts recommend entrepreneurs find need the right tools to start a business business person is often starved for work­ someone who can advise them on new from the get-go," he said. "When you ing capital in the first year and needs to technology, especially computers. tum on the valve and money starts to save as much as possible."

18 Nevada Business journal • May 1999 < _§

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We help your business do more businesse AVOIDING, ADDRESSING said he knows a landscaper who found a TECHNOLOGICAL GLITCHES way to gain an edge in a very competi­ tive business. The landscaper takes pic­ he entrepreneur not only needs tures of people's yards, inputs the photos T someone to help set up the right into his computer and produces an en­ computer system, but also must have hanced picture with appealing landscap­ someone who can troubleshoot problems ing features. Homeowners are usually and assist with system expansion. "When impressed when they see what their yards our computer network fails and I know I could look like. can't fix it, I have someone familiar with Businesses should also take advantage the system come in to resolve the prob­ of banking technology and set up an lem," Seegmiller explained. Realty Management's newest state-of-the­ electronic transfer system for their ac­ Brian Chausmer, vice president of art system collates, folds, inserts, stuffs counts, Schneider said. This allows busi­ Cam Data Systems, one of the nation's and posts mailing materials in seconds. nesses to receive payments from clients largest retail automation software and and customers electronically and pay service providers for small to mid-sized Entrepreneurs should know as much as bills the same way. Money can be trans­ businesses, warned that entrepreneurs possible about the system they are going ferred from general accounts or interest with limited computer expertise need to buy. Seegmiller advised reading com­ bearing accounts without having to pay a help when things go wrong. "If you puter magazines and going to computer visit to the bank to make the transaction. don't have the expertise in-house, don' t trade shows. Efficient cash flow makes businesses attempt to fix it in-house," he said. Business owners can find computer more profitable. Of course, the need for such trou­ consultants on the Internet and by talking Seegmiller said it's important to seek bleshooting decreases if entrepreneurs to personnel at computer stores. Entre­ out vendors and service providers that are careful to buy technological compo­ preneurs can also find information about offer reliable support for their service nents they can comprehend. "You have to computers and consultants by talking and/or product. Realty Management start­ buy a system you understand," cautioned with others who have started their own ed its operation with a "hand-me-down" U.S. Bank's Schneider. "With current business, as well as by joining trade asso­ phone system from a company that could technology, it's not difficult to buy a ciations and local organizations that pro­ support only a few phone lines. Seeg­ user-friendly system." mote business ·networking. miller later made a deal with Arntel Com­ Chausmer cautions, however, that Seegmiller also advised entrepreneurs munications to install a system with a ca­ many of the computers available through to check consultants' credentials. For ex­ pacity of more than 200 phones. "We retail outlets or mail order companies are ample, the Certified Network Engineer have built up loyalty with them," he said. not designed for husi ness use. Nor are clesign:1tion gives :1 consultllnt specil'll ex­ "They re<~ponrl when thP.y <:l'!y thP.y will clones: Chausmer urges business owners pertise for working on a Novell system. and they don't gouge us on price." to stick with brand name technology. Microsoft also has designations for quali­ Realty Management also does a lot of "Business computer needs are different fied technicians. shopping around before buying a prod­ from home computer needs," he asserted. uct. Seegmiller said the company ob­ "We're seeing a general trend where peo­ NEWFANGLED PRODUCTS: NOT tained about eight bids before settling on ple just go out and buy two or three PCs JUST LIMITED TO COMPUTERS an office copier system. "I told each con­ for their workplace. I would suggest find­ tractor what price we would pay. It's ing a computer dealer that provide busi­ seful technology isn't confined to amazing what [the winning bidder] did to ness technology solutions." U PCs and company networks. A new get down to that price." business can save money by keeping up Realty Management wound up leasing THE IMPORTANCE OF TRAINING on the latest technologies outside the its copy systems with an option to buy. computer realm. Realty Management re­ This strategy enables the company to he best technology in the world is cently found a new postage meter system tum copiers in periodically in exchange T useless if entrepreneurs and their that cut mailing costs in half. According for more advanced machines. employees aren' t adequately trained to to Seegmiller, the company saves $3 ,500 Though many dread wading through m:1ximize irs use. New comp:1nies shoulrl l'l month l'IS :1 re .~ult of the new system. the multihHiP. of technologicl'll neecis for make sure their employees receive good The company also invests in new soft­ their company, the process doesn' t have training on how to use their computers, ware and can now compile budgets for to be difficult. With some forethought, according to Chausmer. "I think comput­ apartment complexes in a fraction of the research and professional assistance, er education is important," he said. "You time it used to take. pinpointing and meeting your firm's should invest time in learning how to use The success of a business may depend technology needs can be economical the tools of the workplace." on technological innovations. Seegmiller and even enjoyable. •

20 Nevada Business journal • May 1999 Elko, Wells, Wendover, Ely, Tonopah, vice president of operations for Coventry Hawthorne and other communities. Nor­ Nevada. Also, CHRIS HAINES was named ton previously worked for the Hawaii SBA general manager for Anthem Country district in Honolulu. Eveland most recent­ Club. Haines has been with Del Webb for ly served in the SBA's Sacramento Disaster more than seven years, holding posts such Office. Both are stationed in Reno. as · vice president of sales and marketing for the company's three Las Vegas-area MANAGEMENT ACTION PROGRAMS ap­ Sun Cities. BANKING & fiNANCE pointed BARRY WALNER to recruiting man­ eno-based COMSTOCK BANK promoted ager. Wainer, who has more than 30 years' ROBERT A. " TIM" SNOW was appointed RKEVIN ELDER to vice president of com­ experience in management consulting, president of the THOMAS & MACK DEVEL­ mercial lending. He was previously assis­ strategic planning and marketing pro­ OPMENT COMPANY, and THOMAS M. HART tant vice president/commercial loan offi­ grams, will coordinate the recruiting, se­ was named senior vice president of design cer. Elder has served in the banking lecting and hiring of staff at the manage­ and construction for the newly-formed di­ industry for more than 23 years, and has ment consulting firm 's Las Vegas offices. vision of the Thomas & Mack Co. Snow, been with Comstock Bank since 1994. who has 30 years' experience in real estate development and brokerage, will lead the DEVELOPMENT & MARCIA SYNKO joined BANK­ firm in pursuing joint venture and build-to­ REAL ESTATE WEST OF NEVADA as loan offi­ suit development opportunities throughout cer. Prior to joining the Las as Vegas-based INSIGHT REALTY Asso­ Southern evada. Hart will monitor the Vegas bank, Synko was an LCIATES , a division of Insight Holdings, construction and development of site area service and control man­ hired BRIAN RIFFEL as marketing specialist work, buildings and tenant improvements MARCIA SYNKO ager for Citibank (Nevada). and CARLOS HUERTA as land specialist and on the company's various projects. He has She possesses more than 20 years' experi­ investment advisor. Riffel pre­ more than 25 years of experience in devel­ ence in the financial services industry. viously worked as the network oping construction projects. administrator and graphic de­ U.S. BANK promoted lYNN POTENCIANO to signer at Colliers Internation­ REALTY MANAGEMENT added branch manager of its location at 401 al. Huerta joined Insight from CHRISTOPHER VAN YER­ North Stephanie in Henderson. Poten­ Becker Realty. CARLOS HUERTA GENSEN to its Las Vegas team ciano, who has been with U.S. Bank since as general counsel. Prior to 1988, most recently served as teller coor­ DEL WEBB CORP. armounced joining Realty Management, dinator of the Henderson branch. RAY­ FRANK PANKRATZ, senior vice CHRISTOPHER Van Yergensen was an associ­ VAN YERG ENS EN MOND KNOX was named vice president president and general manag­ ate attorney at Jones Vargas. and bank account executive in U.S. Bank's er of Sun Cities Las Vegas, He will oversee legal issues such as zon­ private financial services group. Knox has will now oversee Del Webb's ing, payroll and insurance. 10 years of bank management experience, Northern California opera­ most recently as a private banking rela­ tions. Pankratz has served SHELLEY CAIAZZO was named tionship officer with Bank of America. with Del Webb in a variety of director of membership sales U.S . Bank also named GLORIA WITT com­ executive positions since and marketing for SOUTHERN munity_ lending mortgage banker. Prior to 1987. The developer also HIGHLANDS GOLF CLUB in the joining U.S. Bank, Witt managed a Las named MIKE jESBERGER vice southern end of the Las Vegas MIK E )ESBE RG ER Vegas apartment complex. president of land planning and SHELLEY CAIAzzo Valley, where she will oversee development for Del Webb's sales and marketing for the UoJeta NatiOnal J:S ank named uARY ~un Cities Las Vegas. Jesberg­ 360 private golt" memberships. CROUCH loan advisor for the Las Vegas er was previously vice presi­ MITCH MCCLELLAN was ap­ branch of its Small Business Administra­ dent of planning for Sun City pointed director of custom lot tion (SBA) loan division. Grand in Phoenix and general sales for Southern Highlands. )OH N VAN DER VELD£ manager for the company's MITCH McCLELLAN Before joining Southern BUSINESS SERVICES Sunflower property in Tucson. Highlands, Caiazzo was membership di­ Del Webb promoted jOHN rector for various country clubs in South HE SMALL BUSINESS ADMINISTRATION VANDER VELDE to vice presi­ Florida. McClellan previously served as T(SBA) assigned jOHN NORTON and jEF­ dent and division manager for director of custom Jot sales for Summerlin. FREY EVELAND to serve small business its Coventry Homes opera­ owners and commercial lenders in the CHRIS HAINES tions in Las Vegas. Vander GLENDA SHAW was promoted from senior Reno/Sparks/Carson City area and the Velde, who has been with Del Webb for property manager to vice president and di­ rural communities of Fallon, Winnemucca, more than four years, was most recently rector of COLLIERS INTERNATIONAL MAN-

May 1999 • Nevada Business journal 21 AGEMENT in Las Vegas. Prior to joining commercial and residential real estate tard was controller for the property. He is Colliers International, she owned and op­ transactions. She has 30 years' experience a CPA with 10 years of financial experi­ erated her own real estate company. The in the Southern Nevada real estate com­ ence. brokerage also named DAVID FLYNN re­ munity, and has handled more than 35,000 search analyst. Flynn most recently partic­ real estate transactions. Las Vegas-based MIKOHN GAMING CORP. ipated in the startup of a new restaurant at recently promoted three senior managers. the MGM Grand Hotel. SHARI M. SHOE­ The LAS VEGAS CITY COUNCIL LOUIE D. PAYTON was promoted from vice MAKER was appointed applications support appointed development attor­ president of operations to executive vice specialist for Colliers International. She ney MICHAEL C. "NICK" NIAR· president. ROBERT j. SMYTH , formerly previously worked as the software special­ CHOS to serve on the board of Mikohn's vice president of product devel­ ist for Jackpot Enterprises and in network directors of City Centre De- opment and marketing, is now executive support for CB Richard Ellis. MICHAEL velopment Corp. iarcbos vice president of marketing and sales. NIARcHos spent 17 years as an executive ROBERT j . PARENTE was named vice pres­ SUZANNE SANDERS was with The Howard Hughes Corp., and also ident of North American sales after serv­ named project manager at serves on the boards of directors for the ing as Mikohn's director of North Ameri­ PARK TOWERS AT HUGHES Boys and Girls Club and the Southern can sales since 1996. CENTER in Las Vegas. evada Association of Home Builders. Sanders' duties include the co­ ART ]IMENEZ joined the LAS SUZANNE SANDERS ordination and irnplementa- COMMERCE LOAN COMPANY • VEGAS CONVENTION AND VIS· tion of architectural and engineering de­ promoted jUNE G. CRAVENS to ITORS AUTHORITY as a sales sign, entitlement and permits, budgeting vice president and business executive. His duties include and cost control, bidding, contracting and development officer. Cravens, ART )IM ENEz going to key domestic and in­ management of the general contractor and who has over 22 years of real ternational markets to promote travel to daily operations at the high-rise luxury JuNE CRAVENs estate and finance experience, Las Vegas. Jimenez comes to the LVCVA condominium community. Sanders previ­ has worked with Commerce Loan Co. from Wet 'n Wild theme park, where he ously served as director of forward plan­ since July 1997, providing SEA-guaran­ was vice president of sales and marketing. ning for Pacific Homes, Pacific Properties teed loans to Southern evada businesses. and Paradise Development. LAS VEGAS EXECUTIVE AIR HDR ENGINEERING, INC., TERMINAL named DAVID ATI TITLE appointed DOUG hired EUMELIA "MEL" A.S. YoUNGER operations manager HANSEN vice president of HERRICK as a senior program and LIZ AMBROGIO customer sales and marketing. The title manager and EMILEE PRESCIA service manager. Younger firm also named (YNDI ]OHN· as an engineer. Herrick joins DAV ID YOUNGER WaS most recent­ SON escrow officer at its EuMELIA HERR ICK the company after serving as ly with Scenic Airlines and DouG HANSEN Flamingo office in Las Vegas. a program manager and civil previously with the United Hansen brings 18 years of sales and mar­ engineer for the Bureau of States Air Force. Ambrogio keting experience to his position, and has Reclamation in Boulder City, was previously a manager been with ATI Title since July 1998. John­ and Prescia recently complet­ with Jet Aviation. Liz AMBROGIO son possesses 10 years of experience in the ed her bachelor's degree in escrow industry. Before coming to ATI EM ILE E PRESCIA Civil engineering at the Uni­ BRYAN P. DuVALL was named Title, she focused on custom homebuilders versity of Nevada-Las Vegas. director of business opera­ and buyers for Lawyers Title of evada. tions for the NATIONAL (HAM· The REVERE AT ANTHEM named MIKELENE PIONSHIP AIR RACES in Reno. DUANE A. SHAW was appoint­ WELCH merchandise coordinator, where DuVall brings with him more ed director of education and she will organize price management, buy­ BRYAN DuVALL than 30 years of experience as instructor at LAS VEGAS REAL ing, merchandising and promotions for the an air show administrator. Before joining ESTATE ACADEMY. Shaw has Henderson golf club. Welch's 10-year the Reno Air Races, DuVall was in the more than eight years' experi- background in golf merchandising includes commercial banking industry. DuANE SHAw ence as an instructor in real es­ posts at Angel Park Golf Club and Spanish tate pre-licensing. He developed the class Trail Country Club, both in Las Vegas. MICHEL DUCAMP was ap­ courses and materials and teaches pre-li­ pointed executive vice presi­ censing and continuing education courses. GAMING & TOURISM dent of hotel operations for PARIS LAS VEGAS and BALLY'S Certified Senior Escrow Officer Jo Ann eno's BOOMTOWN HOTEL AND (ASINO LAS VEGAS. RONAN O ' GOR· Frank joined Fidelity National Title, where Rpromoted DAVID MUSTARD to director MICHEL DUCAMP MAN WaS named ViCe presi­ her responsibilities will include handling of finance. Prior to his promotion, Mus- dent of .hotel operations for Paris Las

22 Nevada Business journal • May 1999

PEOPLE ON THE MOVE

Vegas, and STEPHEN OPDYKE been with Desert Radiologists for more NICK SABATELLO. New employees in the was hired as vice president of than four years. agency's gaming practice include PR senior hotel operations for Bally's account supervisor BETSY WARD , PR ac­ Las Vegas. Ducamp, who HIH INSURANCE , a workers' count manager MICHELLE ROSEN Laos­ comes to Paris and Bally's compensation specialty carrier BROCK and advertising account executive

RoNANO'GoRMAN from luxury hotel Balmoral in with new offices in Las Vegas, STEPHANIE BOIXO. Scotland, has more than 20 named Eo HIGGINBOTHAM its years' experience managing new business development ex­ jOURNAL BROADCAST GROUP, INC. an­ luxury resorts. O ' Gorman Eo HIGGINBOTHAM ecutive for evada. Higgin­ nounced KRIS FOATE is now vice president possesses more than 18 years botham joined Employers Insurance Com­ and general manager of KTNV-TV, the of experience in the hospitali­ pany of Nevada (State Industrial Insurance company's ABC affiliate in Las Vegas.

SrEPHE N OPDYKE ty industry, including 10 System) in 1976 and held a variety of posts Perry Boxx was promoted from KTNV-TV years with Four Seasons Hotels and Re­ with the state workers' compensation carri­ news director to station manager, where sorts. Opdyke has 18 years of experience er prior to joirling HIH. he will oversee the news, production and in the hotel industry, most recently as gen­ engineering departments. Foate comes to eral manager of the New York Hilton. PACIFI(ARE OF NEVADA KTNV-TV from WKTI-FM, a Journal named DR. H. BARD CoATS, Broadcast Group station in Milwaukee. NEW YORK-NEW YORK HOTEL & CASINO M.D., M.B.A. vice president of announced the addition of LAWRENCE medical affairs and chief VICTOR RODRIGUEZ joined ADVERTISING KwoK as director of player development. medical officer. Coats will & MARKETING SOLUTIONS, INC. as cre­ Kwok brings more than 25 years of gam­ H. BARD CoArs oversee medical service de­ ative director. Rodriguez is responsible for ing experience to his new post, where his livery and quality care functions for all all graphic design and production supervi­ duties include developing casino guests PacifiCare of Nevada health plan mem­ sion, as well as maintaining liaison with from such primary markets as Los Ange­ bers, its physician network, medical printers, illustrators and photographers les, San Diego, Phoenix and Hawaii. groups, acute care hospital systems and contracted by the Las Vegas company. Ro­ rehabilitation and long-term facilities. driguez previously owned a design firm in PALACE STATION HOTEL & Coats was most recently medical director Michigan and Florida. CASINO named )OHN S. for Woodland Healthcare in California. SCHREIBER director of hotel KARIN TOMCIK joined THE FIRM PUBLIC sales and marketing, MARIE ' MICHAEL F. FOLKS was named RELATIONS AND MARKETING in Las Vegas OSBORNE director of finance director of financial services as a public relations account executive. Jo HN ScHREIBER and ToN 1E KEREKES con­ for INSURCORP, which recent­ Tomcik possesses nearly five years' expe­ troller. Schreiber joins Las ly broke ground on its head­ rience in marketing and public relations in Vegas-based Palace Station quarters on West Sahara Av­ Southern Nevada, including serving as I from Silver Legacy Resort & MICHAEL FoLKS enue in -Las Vegas. Formerly marketing director for the Las Vegas Ice Casino in Reno. Osborne an independent consultant in Atlanta, Gardens, the Las Vegas Stars and the Las came to Palace Station in Folks' responsibilities include identifying Vegas Thunder. MARIE OSBORNE 1996 as financial controller, and developing financial services for busi­ and Kerekes joins the proper­ nesses in Southern Nevada. RETAIL ty after serving as controller for The New Frontier Hotel & DAVID lACERDA joined COUN­ AY SHAUGHNESSY joined FREDDIE'S Casino in Las Vegas. DuANE TRY COMPANIES insurance J RoosT GRILLE & SPORTS BAR at RYZNER was named director group as an agent. Lacerda Wingfield Springs in Sparks as restaurant DUANE RYZNER of operations at BOULDER has worked in the insurance manager. Before joining Freddie's Roost, STATION HOTEL & CASINO also in Las industry since 1986 as an un­ Shaughnessy was the food and beverage Vegas. Ryzner has 19 years' experience in derwriter, agent and supervi- director at FanFare Enterprises inside hotel/casino operations, and currently sor in the Reno area. Reno's National Bowling Stadium. serves as president for the Las Vegas Se­ curity Chiefs Association. MEDIA& Reno's MEADOWOOD MALL named COMMUNICATIONS ROBERT DARLING facilities director. Dar­ HEALTH & INSURANCE ling will oversee mechanical maintenance &R ADVERTISING rounded out its gam­ and cleaning services for the 95-store ESERT RADIOLOGISTS AND NEVADA Ring team with the promotion of two shopping center. He comes to Mead­ DRADIATION ONCOLOGY (ENTERS pro­ staff members and the addition of three owood from Cantex Inc. in Reno, where moted )DAN HowELL, R.T. to its marketing others. Recently promoted gaming staff he was maintenance manager/purchasing. department, where she will serve as members are team group leader THOMAS provider relations coordinator. Howell has MALLOY and advertising account executive TRIZECHAHN DEVELOPMENT (ORP. hire:

24 evada Business journal • May 1999 )AMES R. HARRIS, CSM as general manager for Desert Passage, its entertainment re­ tail complex under construc­ Finding the right recipe. tion at the Aladdin Hotel & JAMEs HARRis Casino. Before joining Desert Passage, Harris was general manager of Sam Facchini shops for the finest ingredients for .\'Ietro Pizza. TrizecHahn's 1.1 million-square-foot It's the same way he eA-pects his insurance broker to shop for the Downtown Plaza in Sacramento, Calif. best prices on his commercial insurance. So when Sam felt he was spending too much money on his coverage, he tmned to us.

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Nevada Development Authority • 702-791-0000 3773 Howard Hughes Pkwy., Suite 140 South • Las Vegas, NV 89109 • Fax: 702-796-6483 evada presents an attractive nonstop service from Tokyo and the rumor Great Location; package to businesses looking of potential nonstop flights out of China Inquire Within to relocate, corporations look­ and Taiwan. N ing for tax breaks and compa­ The package isn 't just offered to domes­ nderson's job is to promote the state, nies looking for West Coast locations. The tic businesses. Nevada is in the market and A and she does it with help from busi­ commercial climate in Nevada offers a actively seeking foreign business and for­ ness people around the world. Through the pro-business government with the desire eign businesses are seeking evada. Fig­ appointment of consuls from foreign coun­ to help companies boost productivity and ures show that in 1996, approximately tries, the states can recruit foreign business­ expand to potential markets. According to 25,000 employees in the state of Nevada es to their soil. Approximately 80 countries the Nevada Commission on Economic were employed by the U.S. affiliates of for­ have jurisdiction over Nevada, and the con­ Development, "We believe that healthy eign companies and that over the last five suls for those countries are posted in Los husinesses - not hnrP-llnr.rllr.iP-!i: - l'!re the years, the numbers have remained con­ Angeles and San Francisco. The consuls arc architects of a healthy economy." stant. The Nevada Commission on Eco­ charged with promoting trade between their Transportation also figures into the nomic Development reports an increase in country and the states under their jurisdic­ equation; both Northern and Southern foreign-owned business locating here. tion. Should a state choose not to recognize Nevada are excellent distribution hubs. And they're not arriving here by acci­ the consul is there to do business within its Businesses in Southern Nevada have ac­ dent. Foreign businesses are being actively communities, the consul will move to the cess to 51 million people, and Northern enticed to Nevada. "I'm becoming so next state under his jurisdiction. Nevada features two huge industrial busy," says Gayle Anderson, director of in­ Anderson focuses on working within parks: Fernley's Nevada Pacific Industrial ternational trade for the Commission on the consul core and introducing the con­ Park and the new Tahoe/Reno Industrial Economic Development. "''m getting calls suls to Nevada and the opportunities here Center. Northern evada is also a major and faxes from different countries, and e­ for business. She is also building the con­ transportation bub for the West. Both mails with questions from businesses say­ sul core in the state, trying to encourage metro areas offer state-of-the-art airports, ing, 'We want more information about the the consuls general to place honorary con­ with Las Vegas providing international advantages of being in Nevada."' suls in Nevada. Currently with seven, the

May 1999 • Nevada Business journal 27 DIVERSIFICATION ON A GLOBAL BASIS

state is waiting for accreditation of the from Nevada visited other countries to panies that established its American head­ eighth honorary consul, from Uruguay. arrange meetings with businesses, they quarters in Las Vegas is JCM American The most recent honorary consul appoint­ faced language and scheduling barriers. Corporation, the Japanese company that ed within the state is Dr. Bernard Brady, Now when a delegation heads overseas created the standard money validator used from Ireland. "They looked at other they have definite meetings set up, inter­ on slot and video machines. states," says Anderson, "but since Nevada preters available, and are sitting down and Dongsong America Co., Inc., a South is the fastest growing state in the nation talking to the companies one on one, in­ Korean company, established a 50,000- and Ireland has the fastest growing econo­ stead of spending all their time trying to square-foot facility in Henderson to man­ my, they felt this was a good state in establish the relationship from scratch. ufacture organic photoconductive drums, which to promote business." Such changes are a development due in used in printers and faxes. Trade shows and conferences draw vis­ part to the growing consul core. Nikkiso Company, Ltd. located in itors to the state as well, and Anderson As the southern part of the state be­ Nevada to manufacture pumps and equip­ works closely with Nevada Development comes more international, Hollingsworth ment used in fields such as high purity Authority (NDA) and the city of Las expects Nevada will be more able to at­ water-conditioning systems for thermal Vegas, showcasing the state to foreign vis­ tract companies directly from foreign soil and nuclear power stations and medical itors at these events. rather than waiting until they're estab­ equipment. lished in the U.S. The more foreign com­ WaterPur International, sister company Recruiting the World panies Nevada attracts, the more credible of a Canadian firm, came here to work the state becomes to other countries look­ within the mining industry. WaterPur or NDA, recruiting foreign companies ing to relocate. treats industrial wastewater. F already in the U.S . has been the most Industry-specific trade shows also offer Quest International Management Ser­ effective method for drawing foreign­ Nevada the chance to bring new business­ vices, Inc., the management arm of a based operations. Companies that are es in, as well as find opportunities for Canadian company, relocated its head­ somewhat Americanized, says Somer Nevada businesses to expand export activ­ quarters from Canada to Reno in 1996. Hollingsworth, president/CEO of NDA, al­ ities. In March and April a healthcare Raab Karcher Electronics, one of the ready know the tax situations and work trade show in Japan offered the Commis­ largest electronics distribution companies force options in various states. sion on Economic Development another in the world, set up shop in a 75,000- "Let's say they're in California; they'll opportunity to sway businesses our way. square-foot facility in Northern Nevada, have the same problems as everybody else giving competition to rival company in California," says Hollingsworth. In that Who Are They? Arrow Electronics, Inc. situation, for a company wanting to dis­ Quebecor, a Canadian printing compa­ tribute into Southern California but not be J\ sk most people what foreign coun­ ny and the second largest printer in the located there, the opportunities in Nevada ntlies they expect businesses in Neva­ world, located operations in Fernley's are readily apparent. "We don' t have to go da to hail from, and they'll likely say Nevada Pacific Industrial Park. from square one, explaining what we're Canada. While Canada is well represent­ Why are they here? For the same rea­ all about." ed, information from the Economic De­ sons U.S. companies come to Nevada- a Some companies are targeted when velopment Authority of Western Nevada good business climate, service-oriented NDA is recruiting and finds them within a (EDAWN) also shows companies from work force, the absence of corporate, per­ specific industry. Often the companies Australia, England, France, Germany, sonal, franchise or income taxes, minimal contact NDA, looking for a West Coast lo­ Holland, Israel, Japan, Taiwan, Scotland incorporation requirements and a number cation because their market is in Califor­ and Switzerland. of business assistance programs to help nia but they don't want to be situated According to Hollingsworth, a lot of the businesses expand their opportunities. there. In instances such as these, the needs companies corning in are high tech. "I of the companies relocating or expanding think it's ideal, I really do," he says. "If Stumbling Blocks to Nevada aren't particularly different you look at the industries with great from any other American company. "In growth, and industries that are very clean UN evada's downside concerning eco- essence, they really are pretty much and high-paying, it's in the high-tech in­ nomic development includes the American companies that are foreign dustry, and I think that's probably the way image many foreigners have of Nevada as owned, because they've been here that we'll end up here in the next five to 10 a gambling Mecca rather than a site fi awhile," explains Hollingsworth. years." After all, he points out, the equip­ expansion, and the lack of workers The process of locating and connecting ment produced for the gaming industry is some high-tech industries," says B • with companies to be recruited is becom­ extremely high tech, limited to one specif­ Harker, of the Commission on Econo ing less difficult. When past delegations ic industry. Furthermore, one of the com- Development.

28 Nevada Business j ournal • May 1999 Often when foreign delegations come in Hollingsworth. "We're working on recruit more businesses into the state, los­ to Las Vegas for conferences and trade that right now. We started a task force to ing the work force is counterproductive. shows, says Anderson, they see the airport, address the issue and pair companies al­ the Strip, and the inside of the conference ready here [together] with the educational rooms. In an effort to change that image, system - UNLV, CCS , even the juniors evada continues to actively recruit Las Vegas officials are scheduling trade and seniors in high school. We're trying to foreign companies. The Commis­ booths and presentations to get the infor­ develop the work force necessary to re­ Nsion on Economic Development is mation out to the visitors regarding the op­ cruiting those companies and showing compiling an international directory. Also, portunities for businesses in Nevada. them what we have." says Brad Harker, the commission wants Many of the high-tech businesses relo­ It's a solution that sounds good for the Secretary of State to ask incorporating cating or expanding to Nevada are hiring everyone involved. Through the combina­ businesses if they're a subsidiary of a for­ here, says Hollingsworth. "They may tion of educational facilities and compa­ eign corporation, to enable agencies to bring in some of the more experienced nies, "The young person has a job and the better track what companies are corning technical people who are already working company has a great person they're devel­ here and learn what brought them here in on the project and know what's going on, oping. Same thing at the junior college and the first place. and usually the top people are moved in. college level - you're creating their work With the state's tax structure, trans­ But most of the rest are hired locally." force. So many of these kids graduate and portation and a work force that is expand­ However, that also leads to concerns about leave town to flnd jobs. We should be able ing by more than 5,000 new residents a Nevada's work force available to the com­ to put everybody together. It's sad that any month, Nevada is becoming a Mecca for panies corning in. young person has to leave town because he foreign businesses. "Our technical work force is not or she can't find a job locally," says And that's exactly what the state wants really where it should be," admits Hollingsworth. And with Nevada trying to to become. •

May 1999 • . 'evada Business journal 29 0 lliB

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verything Las Vegas Even the savviest companies may be neglecting the most important revenue building tool in their arsenal - customer service·. Here's how to tell if your business is at risk.

hen workers' compensation tors. Given this awareness, one would Friedman, director of rural programs for insurance in the state becomes think customer satisfaction would be at the evada Commission on Tourism. W a free-for-all on July 1, Em­ an all-time high. Instead, customer com­ It's a matter of mixed messages. Man­ ployers Insurance Company of Nevada plaints are on the rise. In 1998, con­ agement conveys to employees the neces­ will face competition for the first time in sumers flied Ill more complaints with sity of generating short-term profits when 86 years. Company CEO Douglas Dirks Reno's Better Business Bureau than in instead they should impart the importance sums up the company's approach 1997. Las Vegas showed a similar upward of generating long-range customers. After to retain its client base in two words: trend last year. Though customer com­ all, it's five to eight times more expensive customer service. By implementing top­ plaints there have dropped considerably to attract new customers than to cultivate notch customer service, Dirks said, since 1996 - 3,006 in 1998 compared to repeat business. Employers Insurance Company can over­ 4,901 in 1996 - they're still way above According to John Graham, president come the mistaken perception that be­ the 1995 level of 1,718. The question re­ of Graham Communications, a marketing cause the company is state-affiliated, it's mains: if everyone recognizes the impor­ services and sales consulting firm in not customer friendly. tance of customer service, why aren't Quincy, Mass., many companies don't re­ "In the first year the market is open, all matters improving? alize the irrelevance of the product companies will charge the same rate," ex­ "I think of it as the same reason every­ they're selling:. "Most hnsinP.ssP.s think plained Dirks. "So the way to distinguish one knows they should exercise but don't: about making a sale when making a sale yourselffrom a competitor is through bet­ it's hard to maintain consistent dedication should not be the objective," said Gra­ ter customer service." to service. Employees don't have time to ham. "Making a customer is the objec­ Like Employers Insurance Company, provide excellent customer service," theo­ tive. Most businesses say the goal is to many evada businesses implement rized Kathleen Farrell, executive director sell this box or to sell that service. If strategies to ensure customer satisfaction. of the Tahoe-Douglas Chamber of Com­ you're not interested in buying it then you They recognize effective customer ser­ merce. Farrell conducts a customer ser­ are not viewed as the customer. I say vice offers them an edge over competi- vice refresher course together with Larry that's wrong."

May 1999 • Nevada Business journal 31 THE CUSTOMER SERVICE CHAlLENGE

Businesses confront higher Management must do more than tell ry comment cards. Only 10 percent of customer, employee expectations employees service is important; it must customers, in Schneider's estimate, actu­ show them by interacting with customers. ally fill out the card. The other 90 percent he goal behind customer creation is Restaurant supervisors should bus tables aren't impressed or upset enough to both­ Trepeat business, and companies who when the dining room is bombarded with er. "Those 90 percent are the guys who fail to achieve Chis goal are left in the business. Hotel owners should spend time will shop you for price, those are the guys dust. As gaming expands nationwide, behind the front desk. who if somebody else treats them better Nevada's casino industry must use cus­ "Once a year, a lot of companies roll they'll leave," said Schneider. "That's tomer service to lure visitors away from out their CEO, stand him up at the mi­ where you need to get feedback." other states. crophone, and he talks about the impor­ Instead of waiting for feedback, hunt it It's no different in the home-building tance of service, and then they roll him down. In a bank, for example, call the last industry. Years ago, when a builder sold a back and you don' t see him again for a five people to make a deposit and ask house, the occupant usually remained for year," said Schneider. "That's not the about their experience. And don't wait at least a decade; repeat business was the kind of top-down tone that's going to until you see someone else stealing mar­ last thing on the builder's mind. Today, drive a service organization. They're ket share. "By then it becomes a repair, homeowners move an average of once giving us the lip service that the cus­ and it's not as effective as dealing with it every three years. Paul Tanguay, Nevada tomer's important, but they haven't built up front," said Schneider. "Folks are real­ division manager of Reno-based builder a culture sustaining that. We're not talk­ ly good about getting their business li­ Braddock & Logan Group describes the ing about intensive capital [investment]. cense, new carpet and furniture. They approach like this: "We would prefer to It's about managing your people's and need to pay the same attention to customer spend less money on advertising and let organization's rnindset correctly." service early in their business cycle." our customers do the majority of adver­ While repeat business and brand loyal­ Customer service experts recommend tising for us." ty are two benefits of this top-down cul­ hiring a third party to conduct telephone Generating repeat business isn't easy. ture, understanding your customer is also satisfaction surveys of both current and Today's customers have higher expecta­ an effective analytical tool that can pre­ former customers so respondents will be tions, another reason for increased com­ vent costly mistakes. Nordstrom depart­ less timid about expressing their opin­ plaints, according to customer service ex­ ment store is a customer service leader ions. Using another company-wide de­ perts. And because they've been burned because prior to opening the doors of a partment separate from the department in the past, customers are becoming more new location the company informally servicing the customer is also effective. skittish. Between 1997 and 1998, the gathers customer feedback regarding In addition, you should conduct surveys Reno Better Business Bureau received other department stores. The customers' at different phases of customers' experi­ 2,000 more calls than the previous year biggest complaint? Salespeople never lis­ ence with your company. from consumers who wanted to confirm ten to them. But Nordstrom's listens "Sometimes the inmates try to run the the dependability of a business prior to and it shows. asylum," said Bottfeld. "For example, in patronizing the establishment. "It's al­ "Nordstrom built its business on cus­ some hospital and HMO situations, nurses most like a 'I won't put it up with it any­ tomer dissatisfaction with other de­ are taking exit surveys of patients as they more' attitude is starting to come out," partment stores," said Steve Bottfeld, leave. If I had a bad experience with a hos­ said Tim Schneider, president of Soaring executive vice president of Marketing So­ pital, and you're talking to me in a white Eagle Enterprises, a Las Vegas-based lutions, a Las Vegas marketing research gown and nurse's cap, I don't want to talk training company specializing in cus­ company. "You can't walk into a Nord­ to you about anything that went wrong." tomer service programs. strom's store without two salespeople Consumers will usually take time to re­ Employees{ expectations are also high. pampering you. Those other stores could spond to telephone surveys because Each supervisor should treat employees have done a simple customer survey and they're complimented that you're inter­ like customers, and each employee they'd have known it. Because they ested in their opinion - so complimented, should treat fellow employees with re­ didn't, Nordstrom occupied the unique in fact, that the process can build a life­ spect. The challenge, said Schneider, is position in the marketplace. And even long customer. "Customers we've inter­ communicating the detrimental effect a now that other stores have great salespeo­ viewed for clients were not only good back-of-the-house employee can have on ple they can't occupy the same position." customers to begin with, they were better customer service. Management often customers after the interview. When they doesn't believe an accounting clerk who were encouraged to talk about the rela­ grumbles at fellow employees can affect "In your opinion ... " tionship, they sold themselves on the front-line operations. But an accounting uslum~r ~;um.m~nls like Lhose Nord­ con1pany," noted Graharn. "It's clerk with a bad attitude sends the mes­ Cstrom culls should drive your cus­ customer retention device ever invemed.- sage to co-workers that service isn't im­ tomer service program, but according to Bottfeld recommends devising a "- portant internally, and therefore not im­ Schneider, a lot of companies overreact to tomer satisfaction index allowing cus­ portant externally. both uncomplimentary and complimenta- tomers to rate each component of

32 Nevada Business journal • May 1999 index to gain a more specific read on con­ cerns. A newspaper using this method, for example, might discover most complaints Which Big Five firm fall into the circulation component, and can take the necessary steps to remedy the situation. has the largest One red flag to watch for when evalu­ ating surveys or daily customer commu­ nication: comments about pricing. Shop­ tax practice pers can buy essentially the same products at Nordstrom as at Wal-Mart, but they spend thousands of dollars more in Nevada? at Nordstrom just because they want the Nordstrom experience. "There's no price sensitivity when you're a great service provider," said Schneider. In addition to surveys, focus groups Deloitte& and customer satisfaction indices, experts • recommend mystery shopping, where a the answer , s Touche business sends someone incognito to evaluate its own customer service. Also, 01999 Deloitte & Touche LLP and Deloitte & Touche Consulting Group LLC. Deloitte & Touche shop your competitors. Write down not refers to Deloitte & Touche LLP, Deloitte & Touche Consulting Group LLC and related entities. only what they're doing right but their mistakes as well, so you can prevent the Las Vegas Reno same snafus in your own business. 702.893.3100 775.348.8808

Putting a service plan into action 1 The Safe Choice for f your company is short-staffed, Farrell Workers Compensation in Nevada I recommends brainstorming innovative At Farmers Insurance Group®, we know ways to satisfy customer needs. When workers camp needs to be handled with care. one employee of an ice cream shop com­ hat's why we specialize in gening your employees back plained about not having time to answer T on the job. We control your workers comp costs customers' requests for directions, Farrell through claims management, loss control, managed care suggested devising a list of the most fre­ and team service. Call your nearest Farmers agent today. quently asked questions. Using this list, FARMERS" management created a visual for cus­ tomers to read. Gets you back where you belong:

By implementing a customer service ""'ww.farme~insurance.com plan, businesses establish a customer ser­ vice position in the marketplace. When the customer thinks about your company, he its first store in Northern Nevada five manager. "That's the way we run our thinks you're a customer service leader in years ago. While car owners in Portland, business. We do whatever it takes to satis­ your industry. Take Steiner's, a "Nevada Oregon knew what to expect from the fy the customer, whatever it takes to get Style" pub in Las Vegas. It's claimed a company, Nevadans had not previously the customer in and out in a timely fash­ market position as a tavern that delivers the sampled the product. Customers are now ion. If that means hiring more people, to­ customer service of a four-star restaurant. recognizing the position the company oc­ morrow we have more people. We ask "It separates us from the other guys in cupies. It's known for clean service- me­ ourselves every day if we did well enough town," said Roger Sachs, director of oper­ chanics wear bright white shirts - and for yesterday. We can't become complacent ations. "I think a lot of restaurants know greeting customers before they even step about thinking we're doing a good job." it's not just about decor anymore, and it's out of their car. Les Schwab even wrote It's this personal touch some say will not just about the food. There's so much Pride and Performance, a book about never go out of style. Schneider believes competition out there that people want customer service. many prefer sitting in their bathrobe at the best service around." "I have a motto on my wall: winning 12:30 a.m. while shopping on the Inter­ Les Schwab Tire Centers learned first­ requires a 'whatever it takes' attitude," net. But he can't picture online shopping hand about market position when opening opined Kirk Buck, Les Schwab zone complete.ly replacing in-person transac-

May 1999 • Nevada Business Journal 33 THE CUSTOMER SERVICE CHALLENGE

Businesses confront higher Management must do more than tell ry comment cards. Only 10 percent of customer, employee expectations employees service is important; it must customers, in Schneider's estimate, actu­ show them by interacting with customers. ally fill out the card. The other 90 percent he goal behind customer creation is Restaurant supervisors should bus tables aren't impressed or upset enough to both­ Trepeat business, and companies who when the dining room is bombarded with er. "Those 90 percent are the guys who fail to achieve this goal are left in the business. Hotel owners should spend time will shop you for price, those are the guys dust. As gaming expands nationwide, behind the front desk. who if somebody else treats them better Nevada's casino industry must use cus­ "Once a year, a lot of companies roll they'll leave," said Schneider. "That's tomer service to lure visitors away from out their CEO, stand him up at the mi­ where you need to get feedback." other states. crophone, and he talks about the impor­ Instead of waiting for feedback, hunt it It's no different in the home-building tance of service, and then they roll him down. In a bank, for example, call the last industry. Years ago, when a builder sold a back and you don't see him again for a five people to make a deposit and ask house, the occupant usually remained for year," said Schneider. "That's not the about their experience. And don' t wait at least a decade; repeat business was the kind of top-down tone that's going to until you see someone else stealing mar­ last thing on the builder's mind. Today, drive a service organization. They're ket share. "By then it becomes a repair, homeowners move an average of once giving us the lip service that the cus­ and it's not as effective as dealing with it every three years. Paul Tanguay, Nevada tomer's important, but they haven' t built up front," said Schneider. "Folks are real­ division manager of Reno-based builder a culture sustaining that. We're not talk­ ly good about getting their business li­ Braddock & Logan Group describes the ing about intensive capital [investment]. cense, new carpet and furniture. They approach like this: "We would prefer to It's about managing your people's and need to pay the same attention to customer spend less money on advertising and let organization's mindset correctly." service early in their business cycle." our customers do the majority of adver­ While repeat business and brand loyal­ Customer service experts recommend tising for us." ty are two benefits of this top-down cul­ hiring a third party to conduct telephone Generating repeat business isn' t easy. ture, understanding your customer is also satisfaction surveys of both current and Today's customers have higher expecta­ an effective analytical tool that can pre­ former customers so respondents will be tions, another reason for increased com­ vent costly mistakes. Nordstrom depart­ less timid about expressing their opin­ plaints, according to customer service ex­ ment store is a customer service leader ions. Using another company-wide de­ perts. And because they've been burned because prior to opening the doors of a partment separate from the department in the past, customers are becoming more new location the company informally servicing the customer is also effective. skittish. Between 1997 and 1998, the gathers customer feedback regarding In addition, you should conduct surveys Reno Better Business Bureau received other department stores. The customers' at different phases of customers' experi­ 2,000 more calls than the previous year biggest complaint? Salespeople never lis­ ence with your company. from consumers who wanted to confirm ten to them. But Nordstrom's listens "Sometimes the inmates try to run the the dependability of a business prior to and it shows. asylum," said Bottfeld. "For example, in patronizing the establishment. "It's al­ "Nordstrom built its business on cus­ some hospital and HMO situations, nurses most like a 'I won't put it up with it any­ tomer dissatisfaction with other de­ are taking exit surveys of patients as they more' attitude is starting to come out," partment stores," said Steve Bottfeld, leave. If I had a bad experience with a hos­ said Tim Schneider, president of Soaring executive vice president of Marketing So­ pital, and you're talking to me in a white Eagle Enterprises, a Las Vegas-based lutions, a Las Vegas marketing research gown and nurse's cap, I don't want to talk training company specializing in cus­ company. "You can' t walk into a Nord­ to you about anything that went wrong." tomer service programs. strom's store without two salespeople Consumers will usually take time tore­ Employees' expectations are also high. pampering you. Those other stores could spond to telephone surveys because Each supervisor should treat employees ha·ve done a simple customer survey and they're complimented that you're inter­ like customers, and each employee they'd have known it. Because they ested in their opinion- so complimented, should treat fellow employees with re­ didn't, Nordstrom occupied the unique in fact, that the process can build a life­ spect. The challenge, said Schneider, is position in the marketplace. And even long customer. "Customers we've inter­ communicating the detrimental effect a now that other stores have great salespeo­ viewed for clients were not only good back-of-the-house employee can have on ple they can't occupy the same position." customers to begin with, they were better customer service. Management often customers after the interview. When they doesn' t believe an accounting clerk who were encouraged to talk about the rela­ grumbles at fellow employees can affect "Inyou r opinion ... " tionship, they sold themselves on the front-line operations. But an accounting ustomer comments like those Nord­ company," noted Graham. "It's the best clerk with a bad attitude sends the mes­ Cstrom culls should drive your cus­ customer retention device ever u· Lvt:u•,cu.._ _ sage to co-workers that service isn't im­ tomer service program, but according to portant internally, and therefore not im­ Schneider, a lot of companies overreact to tomer satisfaction index allowing cus­ portant externally. both uncomplimentary and complimenta- tomers to rate each component of

32 Nevada Business journal • May 1999 index to gain a more specific read on con­ cerns. A newspaper using this method, for example, might discover most complaints Which Big Five firm fall into the circulation component, and can take the necessary steps to remedy the situation. has the largest One red flag to watch for when evalu­ ating surveys or daily customer commu­ nication: comments about pricing. Shop­ tax practice pers can buy essentially the same products at Nordstrom as at Wal-Mart, but they spend thousands of dollars more in Nevada? at Nordstrom just because they want the Nordstrom experience. "There's no price sensitivity when you're a great service provider," said Schneider. In addition to surveys, focus groups Deloitte& and customer satisfaction indices, experts • recommend mystery shopping, where a the answer , s Touche business sends someone incognito to evaluate its own customer service. Also, C1999 Deloitte & Touche LLP and Deloitte &Touche Consulting Group LLC. Deloi tte &Touche shop your competitors. Write down not refers to Deloitte & Touche LLP, Deloitte & Touche Consulting Group LLC and related entities. only what they're doing right but their mistakes as well, so you can prevent the Las Vegas Reno same snafus in your own business. 702.893.3100 775.348.8808

Putting a service plan into action 1 The Safe Choice for f your company is short-staffed, Farrell Workers Compensation in Nevada I recommends brainstorming innovative At Farmers Insurance Group®, we know ways to satisfy customer needs. When workers camp needs to be handled with care. one employee of an ice cream shop com­ hat's why we specialize in gening your employees back plained about not having time to answer Ton the job. We control your workers comp costs customers' requests for directions, Farrell through claims management, loss control, managed care suggested devising a list of the most fre­ and team service. Call your nearest Farmers agent today. quently asked questions. Using this list, FARMERS" management created a visual for cus­ A tomers to read. Gets you back where you belong:-

By implementing a customer service """WW.farmersinsuram:e.com plan, businesses establish a customer ser­ vice position in the marketplace. When the customer thinks about your company, he its first store in Northern Nevada five manager. "That's the way we run our thinks you're a customer service leader in years ago. While car owners in Portland, business. We do whatever it takes to satis­ your industry. Take Steiner's, a "Nevada Oregon knew what to expect from the fy the customer, whatever it takes to get Style" pub in Las Vegas. It's claimed a company, Nevadans had not previously the customer in and out in a timely fash­ market position as a tavern that delivers the sampled the product. Customers are now ion. If that means hiring more people, to­ customer service of a four-star restaurant. recognizing the position the company oc­ morrow we have more people. We ask "It separates us from the other guys in cupies. It's known for clean service- me­ ourselves every day if we did well enough town," said Roger Sachs, director of oper­ chanics wear bright white shirts - and for yesterday. We can't become complacent ations. "I think a lot of restaurants know greeting customers before they even step about thinking we're doing a good job." it's not just about decor anymore, and it's out of their car. Les Schwab even wrote It's this personal touch some say will not just about the food. There's so much Pride and Performance, a book about never go out of style. Schneider believes competition out there that people want customer service. many prefer sitting in their bathrobe at the best service around." "I have a motto on my wall: winning 12:30 a.m. while shopping on the Inter­ Les Schwab Tire Centers learned first­ requires a 'whatever it takes' attitude," net. But he can't picture online shopping hand about market position when opening opined Kirk Buck, Les Schwab zone completely replacing in-person transac-

May 1999 • Nevada Business Journal 33 THE CUSTOMER SERVICE CHALLENGE

tions. Schneider also thinks "the Ama­ mension of convenience to customer ser­ tomer" is no longer effective "because zon.coms of the world need to focus on vice, it also poses challenges. Businesses how can you or I be a valued customer making their product as customer friend­ must keep up with competitors' technolog­ when they don't even know our name?" ly to the non-technocrats of the world." ical improvements or risk being innovated Just putting somebody's name on the Even with all the technological im­ out of business. And companies sometimes communication isn't the goal - it must provements in the banking industry - in­ blame technology for lack of service. also build a relationship. Written commu­ cluding the ability to bank online - Geor­ Schneider pleads with businesses to nication, said Graham, must demonstrate gia Baker, vice president and retail take the proactive stance when a comput­ knowledge of the customer. How long market manager at U.S. Bank, notices a er system shuts down. Instead of telling a have they done business with your compa­ number of customers still crave social in­ customer to call back later, take their ny? How much have they spent? And it teraction. "We call them traditionalists. name and number and call them back. He should never look like a customer's name They make a conscious effort to make also recommends accepting customers' has been dropped into the letter. banking a destination point. So we have checks even when the check validation For those who believe the competition to find a balance between technology and phone line goes down. will destroy Employers Insurance Com­ personal attention." "I would much rather have a bad check pany of Nevada, take a look at AT&T. Others believe consumers value conve­ than lose a customer," Schneider said. When the company's monopoly was shat­ nience over socialization and that the In­ "What would you rather have, $100 of tered, everyone thought it would go out of ternet, particularly e-mail, creates a new groceries sold or the one-percent risk of business. But it's still king, said Bottfeld, sense of intimacy. "An e-mail message an insufficient funds check corning back? because it's developed brand loyalty from a company says you are a noted I will take your loyalty and that $100 bas­ through customer satisfaction research. customer," said Graham. "I communicate ket of groceries once a week any day." Like AT&T, Employers Insurance is more with my clients today than I have in Technology's role in the marketplace "willing to take on that challenge," said the last 25 years because of e-mail. has led consumers to expect personalized CEO Dirks. The company agrees with That's not social interaction. That's im­ communication. According to Graham, Bottfeld when he said, "If you look at mediate response." beginning a letter with "dear friend," customer satisfaction today, you will be While technology has added a new di - "dear customer" or "dear valued cus- in business tomoiTow." •

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34 Nevada Business journal • May 1999 t took Inez Schaechterle other people's reactions, rather than keep­ she'd been searching for a job and found ing both eyes on her own horizons. nothing. She weighed her options, and 36 years and the deaths Though she had a full life of children and signed up. ow she says she'd like even I family and community service, she had more training, and recommends continuing died without ever pursuing her own education to anyone who wants to make a of her parents before she dreams. It was not a legacy suited for change. "The pay is better," she says, and Schaechterle. Though it took her more so are her confidence level and willingness felt able to put aside other than two years to finally make the jump to take risks. "It's worth the cost," she as­ and enroll in a master's program in cre­ serts, "worth the time, worth finding some­ people's expectations and ative writing at UNR, Schaechterle says it one trustworthy to watch the kids. It's real­ would've taken her much longer without ly worth trying for." pursue her life-long dream the wake-up call. She may have never Sally Pelham, director of processing at made the leap at all. Now, at 38, she says Southwest Engineering in Las Vegas, to become a writer. she feels more liberated and confident waited until her son was grown and is now than she has since her 20s when she felt juggling a full-time job and a BS degree As an administrator and teacher at the able to take on the world. program in business management through Center for Employment Training (CET) in Reyna Vallejo was one of Schaechterle's the University of Phoenix's Henderson Reno, she'd seen many people pulling up students at the Center for Employment campus. The sacrifices are great, accord­ their educational roots and heading into Training. Vallejo says Schaechterle told her ing to Pelham, but it is worth it. "Basical­ greener pastures. But Schaechterle al­ about a position as an accounting assistant ly you give up your life," she says. "You ready had BS and MS degrees under her for NEL Laboratories, Inc. in Reno - the really don't have any spare time. Even belt and a resume to be envied. She'd job Vallejo now holds. Vallejo, 19 and the when you squeeze in every minute you found a solid, fulfilling career track. But mother of two, had a friend who worked at as she reflected upon her mother's life, CET and told her about the program. It UNLV's Continuing Education Series of­ she noticed that this woman who bad done would require six months of classes, a fers classes such as "Crisis Communica­ so much for so many had spent all her babysitter, time away from her husband tions," taking place above at the Hender­ years with one watchful eye taking in and family and the costs of the courses. But son Dispatch Cente1:

May 1999 • Nevada Busin ess Journal 35 CONTINUING EDUCATION

can with friends or family, you feel like you have to get back to studying. It's al­ ways there." Pelham and a friend from work, Flora Jackson, are pursuing degrees together at the university after hearing ad­ vertisements for the school and deciding they had nothing to lose. Pelham will graduate April 30; Jackson bas another year of classes. The two now say they might go for their Master's degrees to­ gether as well. Pelham explains: "The more education you obtain in your life­ time, the better prepared you are in the workplace. It helps you have an open mind and be aware of the changes hap­ pening in the world so rapidly." Eva Stowers was a librarian at Desert Research Institute when she enrolled in a graduate An Option for Every Need program administered on campus by UNLV Continuing Education and the University of Arizona. When she got her master's degree, she also received a major promotion to a new he diversity evident in the reasons job in Library and Information Science. T Schaechterle, Vallejo and Pelham cite for their return to school is also char­ work, while others are self-driven, at-your­ area, anytime," says Tom Sargent, the pro­ acteristic of the state's educational oppor­ own-pace. Some classes are one hour long; gram's director, "as long as there's an au­ tunities. From bartending schools to voca­ others last an entire semester. dience for it and it's something we should tional training, there is virtually no end to Helen Jones, manager of the Re-entry be in." This comes down to primarily com­ the educational opportunities in Nevada. Center at the Community College of puter training, though the program Grants-in-aid, student loans, scholarships, Southern Nevada, identifies two kinds of delves into construction, manufacturing work-study programs and employer fund­ students: older people upgrading skills and business and leadership skills. Sargent ing are just some of the financial options. and younger- people trying to figure out identifies his students as lying at either end The hard part? Figuring out what you want what they want to do. For the upgraders, of a shallow inverse bell curve. There are to do and where to go for training. Com­ she suggests taking a good look around at those who know nothing about computers munity colleges, employment agencies others in the field to identify your weak­ and those who taught themselves for a and state offices offer the computer-based nesses. For the new careerists, she sug­ while and hit a wall where they couldn't Career Information System, which helps gests creative thinking when it comes to justify the hours required to continue self­ people figure out where their aptitudes lie. jobs. Look at alternatives within the most teaching. "People tend to teach themselves Once you know what you're good at (and common fields. If you like to teach, con­ through the middle," he notes. the answers may surprise you) the com­ sider corporate training. If you like music, Continuing education is also a great re­ puter can help you figure out what the job think about putting on events or doing the source for finding your interests. Taking a market is like in that field. Then comes re­ bookings. Don't limit yourself. short class of a few hours or a few days searching the different kinds of schools Truckee Meadows Community Col­ can help you figure out if you really want and programs to see which suits your lege's Institute of Business and Industry a career in photography or you just want study styles best. Some programs have focuses on training specifically in areas an excuse to buy that fancy new digital check-ins, class requirements and home- companies request. "We'll train in any camera. Some of the best hobbies are de­ stroyed by the pressures and constraints of a job. Maybe it's enough to simply take classes in a field you enjoy, surrounded by other people who share that passion. And maybe having that outlet is enough to make your current job seem New pursuits are a great solution burnout. Carrol Steedman, director continuing education at UNLV, says knows of students who have been comin~ When it opens, the JFDI Ranch will become Nevada's first executive retreat center, and to short courses for more than 30 years. the exclusive training site for Rapport Leadership International's leadership courses. There are a lot of reasons people s

36 Nevada Business journal • May 1999 The Rat Race Goes High Speed

ccording to conventional wisdom, the heights of busi­ A ness success are best reached via a methodic, delib­ erate path. A Las Vegas-based corporate development firm has established a faster way - literally - to the group cohe­ sion and people skills many businesses usually spend months imparting to employees and executives. Companies ranging from Chrysler, Citibank and Black & Decker to Allstate Insurance and Mack Trucks have sent executives to the Las Vegas Motor Speedway for Perfor­ Performance Learning's COO Dennis K. Pawley poses during a mance Learning's three-day seminar. As a key element of team relay at the Las Vegas Motor Speedway. the training process, attendees jump behind the wheel of Richard Petty NASCAR Winston Cup Stock Cars and Derek mance in a variety of ways. The three-year-old company, Daly Indy-style Formula One race cars, among other high headed by chairman and CEO Donald J. Steele and presi­ performance vehicles. dent and coo Dennis K. Pawley, former executive vice Performance Learning's philosophy is simple: perfor­ president of manufacturing for Chrysler in North America, mance excellence is a direct function of speed in areas has hosted about 1,200 executives. How effective are the ranging from executing goal-related duties to coordinating school's lessons, which cost $1 ,575 per person? In one required action. Through team driving relays, competitive case, the joint attendance in March 1997 of Mack Trucks exercises and pit crew experience, Performance Learning executives and UAW leaders brought an early and suc­ says executives derive valuable lessons in formulating cessful conclusion to contract negotiations slated for the strategies and systems for improving company perfor- following September.

out education, according to Steedman. classrooms on the Internet. Some pro­ Programs like Karres' Dale Carnegie Nevada's high school drop out rate is grams are offered entirely through the In­ training and the leadership programs of­ high, but what happens when those kids ternet, with students never having to step fered by companies such as Rapport Lead­ hit 30 and are no longer satisfied with foot in a classroom. ership International have grown rapidly what seemed like a good job at 16? Some Patricia Andrew, associate dean of con­ over the last few years. Rapport is even obtain GEDs and pursue advanced training tinuing education at UNR, is a product of building a 70-acre ranch in Southern courses; others sign on for full four-year continuing education herself, having re­ Nevada for world class learning retreats. degrees. Another group seeking higher ed­ ceived her doctorate at 56 while working Many businesses now recognize the need ucation is the union employees who were full time. She says it's imperative workers to keep employees educated and motivat­ making great money at 18, but are now remember what they know today may be ed. Circus Circus Hotel/Casino in Reno looking for something more satisfying. irrelevant tomorrow. She sees an increas­ offers an educational assistance program And in the '90s, there is also the group ing number of students sent by employers to help employees with everything from dumped out of their jobs at 50 by an in­ to upgrade their skills. basic computers and English to intense creasingly downsized corporate America. Anne Tate, director of UNLV's Profes­ leadership training. Employees are given sional Development Center, adds that with time off and pay for workshops and semi­ Going Back: adults now making four to five major ca­ nars, and they're reimbursed for up to Making It Easier reer changes during their lifetimes, educa­ $400 per year. Randy Connors, the prop­ tion has become a life-long pursuit for erty's retail manager and former human ne of the biggest challenges teach­ many. And with today's rapidly changing resources manager, says this makes com­ 0 ers of continuing and re-education job market, it is important to remember mon business sense. "It creates employees face is convincing people they can come that of all the benefits you receive from an better-equipped to do their jobs," he says. back. The longer it has been since poten­ employer, the only one you can take with "Education makes employees more effi­ tial scholars were in school, the less like­ you is education. In fact, notes Paul Kar­ cient and effective." He should know, hav­ ly they are to think themselves capable of res, president of Nevada Leadership Insti­ ing taken many continuing education learning. Nevada recognizes this and is tute and Leadership Institute of Utah, courses himself on his way up the corpo­ working hard to make education more ac­ many now see training as an entitlement. rate ladder. "After all," he says, "we have cessible. Many classes are taught during "People want to know they're going to be the schools nearby and available. It is easy evenings and weekends, offered in big trained," he says, and they take a compa­ for a company to offer and assist." bulks one night a week or available via ny's training program into account when Arte Nathan is vice president of human correspondence. The new wave is virtual weighing benefits. resources for Bellagio in Las Vegas as

May 1999 • Nevada Business journal 37 the educational requirements of getting ahead on their own, but that is changing. More and more employers are sending their workers back to school for advanced training or leadership skills. Mirage Re­ sorts (Bellagio, Mirage, Treasure Island and Golden Nugget), like many other cor­ porations, offers a full load of skills train­ ing at all levels, as well as tuition reim­ bursement. They even take employees without high school diplomas and help UNLV Continuing Education, in concert with the League of Women Voters and KLVX them earn GEDs on company time. "It Channel I 0, hosted a live campaign debate last fall. shows how important education is," Nathan says, his passion showing. "Edu­ well as chairman of the Nevada Work­ partment of Labor. It is Nathan's goal to cation is everything." force Investment Board, a Governor-ap­ have one-stop shopping for job hunters As Schaechterle, Vallejo and Pelham all pointed board charged with redesigning and employers in several physical centers, struggle with the sensitive balancing act the system that prepares people for the as well as a variety of virtual centers by continuing education requires, as they jobs created in Nevada. It ties together pri­ year's end. each make sacrifices of time, money and vate industry councils, job training part­ With an unemployment rate as low as family, as they continue to grow in knowl­ nerships, agencies and the state Depart­ Nevada's, Nathan says it is imperative that edge and confidence, they would agree ment of Employment, Training and we make the best of the entire workforce with Nathan. Vallejo says she tells people Rehabilitation. Though each state has while still meeting the needs of employers all the time to step up and make a change. such a board, evada is at the forefront, and job seekers. Right now those going Schaechterle advises: "Leap and the net ready to implement a plan within the De- back to school usually become aware of will appear." Education is that net. •

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38 Nevada Business Journal • May 1999 LONNIE PECK • RENO NEWS BUREAU

he locals love the views of ringing bells. Tapping into that local pride gaming, and no one had to work very hard T the snow-capped Sierra, aspen represents the keystone of the marketing to bring tourists to the region. If a person sparkling golden in canyons, spring wild approach Reno tourism officials are as­ wanted to gamble, the legal options cen­ flowers thick enough to cradle a baby and sembling. tered on Reno, Las Vegas or Atlantic City. clear sunny summer skies etched with But with the proliferation of legalized feather clouds. Being a Reno/Sparks resi­ nicshlicshtincs tra.vel & gaming around the country, Reno has dent means catching some rays at the tourism diuersit)_J been forced to reevaluate its uniqueness in beaches of Lake Tahoe or Pyramid Lake in order to bring in a new kind of visitor - a the summer and hitting the slopes for ski­ y evada standards, Reno/Sparks younger visitor who travels for regional ing in winter. It is arts and culture and busi­ B is filled with a diversity of tourism experience rather than entertainment. ness and industry and recreation and gam­ interests and attractions - bowling, golf, The traditional "gaming first" attitude is bling and sports and festivals. It's a place skiing, hiking, fishing, camping, rafting, still demonstrated at nearly every level of where neighbors know one another, crime gaming, conventions, arts and culture, city planning, from a debt-laden, asset­ still makes the news and being a native is sports and festivals. Getting the entire heavy convention authority to a downtown not a thing to lie about. And yet, for the area to agree on a marketing emphasis with major buildings backed right up to longest time, all the ads ever showed were remains one of the biggest challenges of the Truckee River. Locals have always casinos. Mostly the insides of casinos. the Reno/Sparks tourism industry. John liked their river, but business interests his­ Now don't be mistaken: Renoites love Shelton, executive director of the Pioneer torically tended to see it as a nuisance, a their casinos and the tourist dollars they Center for the Performing Arts, says, distraction. Anything that took people bring in. They like the great buffets, 24- "We all have to work as a team to broad­ away from gaming was anathema. Lake hour entertainment and the jackpots just en the definition of what a tourism ex­ Tahoe, Virginia City, Carson City and as much as the rest of the country. But perience means." they seem to prefer the rest of the area - For the longest time, the targeted The Wildcreek Golf Course is one of 64 the part lying outside the bright lights and tourism experience in Reno/Sparks was within two hours of Reno.

May 1999 • Nevada Business Journal 39 LONNIE PECK • RENO NEWS BUREAU

ings to cultural festivals, it's a good time to be a Renoite. It's a good time for the casinos as well. Corporate sponsorship represents a huge part of arts funding, and gaming interests are seeing the benefits of promoting the arts. Some offer visitor packages that in­ clude Shelton's Broadway, others offer in­ kind donations for Uptown Downtown ARTown, still others bring art in to dis­ play at their facilities or sponsor such venues as the Nevada Museum of Art. The old attitude that turned its back on the river is now becoming one that offers a rich support of arts and the community. Susan Boskoff, executive director of the Nevada Arts Council, sees gaming inter­ ests embracing the arts because of the eco­ nomic reality of the industry, which has its officials seeking synergistic activities that Idlewild Park is a popular picnic spot for local families. complement gaming. The arts can be a great multiplier and an effective draw for Pyramid Lake were all carefully ignored and the rest of the world." According to businesses. Erin Taggert, public relations in advertising. Skiing, golf, hiking, fish­ Dorene Soto, economic development director of the Nevada Opera, notes that a ing, boating, culture and the arts - these manager for the redevelopment agency of good arts program is a sign of a healthy were all grudgingly seen as things locals the city of Reno, "Residents are our best community, just like a good school system could enjoy, but not activities toward promotion. We need to give them a reason and a low crime rate. which to direct tourists. to come downtown again." Karen Craig, executive director of Up­ Now, in an effort to promote the attrac­ Charles McNeely, Reno city manager, town Downtown ARTown, says the arts tions that distinguish Reno from other moved to Reno from Los Angeles three constitute a way for the city to polish its gambling destinations, all those attributes years ago. He says he's surprised that image and attract national media attention. the advertising campaigns tried to sup­ Reno residents take it all for granted. The After all, people don't expect the level of press are exactly the activities they're quality of life, a good climate, abundant arts programs that exist in Reno: the area thrusting to the forefront. All those little recreational opportunities, a low crime boasts ballet, modem dance, a philhar­ nuisances now embody the hopes of keep­ rate, an effective transportation system, a monic, chorale groups, Basque studies, ing Reno's tourism numbers high. conveniently situated airport- Reno has a chamber orchestras, museums, poetry, cre­ lot to offer. "We can be our own best or ative writing, painting, folk arts, jazz, a strute'5ies Be'5in worst ambassadors," McNeely explains. planetarium, gospel choirs, a book festival, Downtown "It's time to sell the residents." Chautauqua, belly dancing, crafts, blue­ Shelton has talked about that need for grass, Pow Wows, and more art galleries ity leaders in both Reno and Sparks years. The Pioneer Center has always at­ than you can shake a brush at. In fact, B concur that revitalization of the tracted locals, but once they get to the the­ Mark Curtis, Jr. , one of the founders of whole area begins with renewing down­ ater, there is little else to do. That part of Uptown Downtown ARTown, saw civic re­ town Reno. Bruce Breslow, mayor of downtown has become dark over the last newal as a primary purpose of the festival. Sparks, says, "Downtown Reno must be few years. But that hasn't slowed Shelton strong for the whole community to sur­ down. He has continually pushed the en­ convenin~ !o Brin'5 vive." Jeff Griffin, mayor of Reno, agrees, velope of entertainment in Reno, even More VISitors saying the health of downtown is essential bringing Broadway to the city. The locals to the overall economy. The casino core have responded. Arts and cultural events onventions comprise another cannot be ignored - not that anyone would are working to bring residents back down­ C missed opportunity Reno tourism want to ignore it. Neon looks nice against town. From free movies and concerts at officials are embracing. Past thinking held a pastel Nevada sunset. Wingfield Park to Uptown Downtown that conventioneers didn't gamble as A major part of the area's rehabilitation ARTown, which covers the city in arts much as other tourists, so Reno didn't involves locals. Griffin says Reno must programming for the entire month of July, proactively pursue them. Indeed, it was satisfy two constituencies - "ourselves to the huge array of Pioneer Center offer- virtually useless to attract conventions if

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come to one property one time. With that approach, Reno is buying the one-time business of these trial rejectors. They come to town based on the promise that Reno is as fun as Las Vegas. They expect Las Vegas, and they have a different expe­ rience. Reno is a whole separate world. "You have to deliver on the promise," Wil­ day stresses. Word-of-mouth advertising is better than misunderstood promises. Gary Derek, general manager of the Wingfield Springs master-planned com­ munity, says people have made too much Reno's Bowling Stadium plays host to the four largest tournaments in the world. of perception. If people visit Reno and enjoy the experience, they carry away a rooms were unavailable. Casinos were un­ Phil Keene, president and CEO of the positive perception. It comes back once willing to give up blocks of rooms during Reno-Sparks Convention and Visitors Au­ again to the best ambassadors of all - the their peak times; they might have been thority, says 90 percent of the people alive Reno/Sparks residents. willing during the winter months, but even in the U.S. today have never been to Reno, Despite all the challenges of marketing that was inconsistent. so perceptions are based on hearsay, the area, Northern Nevada seems to be Mayor Griffin wants the Legislature to friends, media and other sources. The city doing alright. Keene says the area's pass a law requiring a commitment from needs to portray contemporary Reno as it tourism numbers are flat. There hasn't properties for rooms during conventions. really is: the golf capital of the nation with been a loss in tourism yet. In fact, the Though Reno has the rooms, many feel 64 courses within two hours, a world class area, despite its fractured vision, draws the convention center is tired and outdat­ ski destination with 18 resorts within an six million visitors per year. Just think ed. Some think it needs renovations. Oth­ hour-and-a-half and the "Taj Mahal ofTen what's going to happen once the locals ers believe tearing it down and starting Pins," with a bowling stadium that hosts take up the cause. • over entails a better option. The issue is the world's four largest tournaments. not likely to be resolved soon, but at least Peter Wilday, of Wilday Architects, Next month we conclude our four-part the dialog has begun. adds the marketing attitude in Reno has series on the evolution of tourism in Reno also has image problems. Griffin been focused on how to get someone to Northern Nevada. explains how at last year's U.S. Confer­ ence of Mayors, attendees were pleasantly surprised that people can walk around downtown Reno. According to focus group studies recently conducted in Dal­ las, Los Angeles and Chicago, Reno is a dry, dusty suburb in the shadow of Las Vegas. Many people assume the area is filled with hicks and horses, bereft of nat­ ural attractions. Out-of-staters are con­ stantly surprised to learn Reno is closer to San Francisco than Las Vegas, and that the area is filled with trees. "There's a miscon­ ception of who we are," says So to. "People don't understand the beauty of the area." But Reno was, after all, meadowland. The Truckee Meadows, to be exact. Now the river corridor is hosted by trees, new neon and old brick that mix to form a unique downtown. The brick architecture is also carried up the hill to the Universi­ ty of Nevada-Reno, a classic campus Its world class golf course notwithstanding, non-gaming attractions can often be four. modeled after Thomas Jefferson's Uni­ taking place at the master-planned community of Wingfield Springs, such as open-air c - versity of Virginia. certs at Wingfield Park.

42 Nevada Business Journal • May 1999

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44 Nevada Business Journal • May 1999 A New Approach to Property Sales

Marketing varied commercial properties

a mix of personal touch, traditional

sales approaches and

emerging technologies

BY BRlAN E. CLARK

hen Las Vegas commer­ Though real estate agents in other parts of the country continue cial Realtor Soozi Jones W to drool over Las Vegas' vibrant thinks about the last four years economy, Jones is right. Brokers agree leasing and selling commercial in her business, she nearly begins property isn't as easy as it was a year ago. "Successful marketing takes ef­ to wax poetic. "Oh gosh, was it fort," said Mel Koich, a senior vice pres­ ident with Lee & Associates Commer­ great," said Jones, a broker with cial Real Estate Services in Las Vegas and an expert in industrial property. Realty Executives of Nevada and "Property owners need profes­ sional guidance," Koich said. "A a Certified Commercial Invest- sign on the door and an ad in the ment Member ( CCIM). paper aren't enough. You need professional exposure from "It was a wonderful period and a lot of someone who knows the mar­ us becan1e spoiled here in Las Vegas," she ket and can negotiate the remembered. "You can't just put up a sign right price for you. That's anymore and expect people to call you especially important in a about an office, retail building or indus­ tenant's market. The days trial site. Vacancy factors are rising here, of 1 to 3 percent vacancies are so it's back to the basics of direct calls over. Now we are looking at 8 or 9 per­ to clients. We're all just going to have to cent. There is more product than the mar­ work a little harder." ket can absorb right now. "

May 1999 • Nevada Business journal 45 Targeting Potential Tenants

hough commercial real estate markets Taround the state are suffering from a surfeit of available property, it's still possi­ ble to successfully market commercial space. Key to that process is determining the right users for a given facility. "If you hold many showings and receive no pro­ posals, perhaps your rates are too high or maybe you're trying to market to the wrong potential tenants," Jones counseled. For retail space, Jones said property owners should ask for a "synergy report" to determine the types of businesses best suit­ Baker, who has been in the business for ed to their property. "That means having a Tried-and-True Marketing 25 years, said old-fashioned relationship good ntix of tenants who can help each Tactics Prevail - For Now building with clients has also been impor­ other, n she said. "If you have a shopping tant to his success. According to Baker, center with lots of vacancies, you need to scertaining well-suited tenants is only the current industrial vacancy rate in Reno aggressively find out why. The former ten­ Aone step in the property marketing is 9.2 percent, while retail is 4.6 percent ants may not have blended well together." process. Reaching them comprises the and office is 10.8 percent. Because of the Likewise, if a builder is putting up an of­ next critical phase. Jones, who has worked relationships he and other brokers foster, fice structure, he or she should work with in real estate for more than two decades many properties - vacant or full - may not potential clients to meet their design, park­ and specializes in office and retail proper­ require substantial marketing efforts. ing and other requirements. "In this case, ties, said successful marketing means "A significant number of transactions in­ you need a target report to zero in on the making phone calls - lots of them - and volve properties that never actually come right kind of tenant, n Jones advised. "They faxing and mailing brochures to potential on the market," he said. "Someone will call may not care who is next to them, so a syn­ clients. Contacting other commercial bro­ us for a preliminary estimate on a property ergy report isn't important. n kers to get the word out about a property and we'll already have a client in mind. We Koich, who specializes in industrial is vital as well. . can hook [buyer and seller] up right away. property, said he pinpoints and "micro"­ "What works best to get property leased There is almost no marketing cost in­ pinpoints his marketing efforts to compa­ and sold?" mused Gary Baker, a Reno-based curred in such cases and only one broker nies needing specific types of buildings. "If senior vice president with Lee & Associates. is involved. It's a huge source of business: it's a cold-storage company, a woodwork­ "It's the basics-having signage on the prop­ it happens up to half the time. It's fairly ing firm, electronics business or another erty so the public knows it's available, plac­ typical of brokers who are higher produc­ kind of company, we'll consult directories ing ads in the appropriate publications, ers, who have many years' experience and member associations to reach the preparing professional brochures that in­ a solid client base." right people locally, nationally and interna­ clude floor plans, sending them to potential tionally, n he explained. clients and then following up." ing, Baker said it's not unusual to $1,500 for a four-color brochure. To potential retail clients, he'll almost al contact chain stores' real estate speci · "You can't just stick a sign up and someone will call you," he noted. "It takes hard work and money. You may need to do multiple direct mailings at $3,000 a pop. n Many property owners mistakenly think the marketing expenses they might save make it worthwhile to avoid broker repre-

It is important to market a property through the proper channels in order to reach the right potential tenant mix. Above, Southwest Commerce Center, and left, 750 South Rock Blvd.; both photos courtesy Lee & Associates in Reno.

46 Nevada Business journal • May 1999 sentation. "If building owners think they I think landlords deserve that kind of per­ can lease or sell a property without a bro­ Technology's sistence. But they are also asking for their ker, they're deluding themselves. More Growing Influence property to be listed on the Internet be­ than 80 percent of the work done in com­ cause it's another tool. We can't just rely mercial real estate is done through real es­ hough traditional methods of market­ on the Internet, of course, and I don't think tate brokers - and for good reason." Ting a property still prove to be the we ever will. But it's a resource. If it pro­ For property owners deciding to retain a most effective in a majority of cases, com­ duces one transaction, it's a good thing " broker, knowing whether they're receiving mercial real estate experts are noticing the Baker, of Lee & Associates, said use of quality representation means doing their growing role of the Internet in leasing and the Internet is still in its infancy when it homework, according to Realty Execu­ selling space. Jones said she's convinced comes to commercial real estate. In the fu­ tives' Jones. "Since it's not a landlord's much of the direct mail brokers send out ture, however, Baker believes technology market anymore, property owners must ends up in the wastebasket or recycling will play a larger role in the business. "In­ hire a quality real estate specialist who is bin. "I think the national rate of return on stead of laborious direct mailings, we'll be plugged into the area, has a proven track mail-outs is 1 percent," she said. "If some­ faxing more material, using more e-mail record and can get valuable information one doesn't know who you are, they'll toss .and using the Internet to communicate and such as relocation referrals." your information, which is why I meet with send crucial information to clients. The In­ Once a broker is retained, Jones said people - and call, and call again." ternet will be critical to reaching investors communication is impmtant. "You don't "It also means using the Internet, be­ around the country. We'll see the Internet need to be on the phone every day, but cause that is part of the future of this busi­ used more as people get up to speed and you should be receiving reports and know ness," she continued. "Ninety percent of acquire the right hardware." your agent is working the property for my business comes from direct contacts. I Koich said Lee & Associates, which has you, n she stated. may call someone 10 tin1es to close a deal. 19 offices and 350 brokers around the West, has its own Web site. In the near future, in­ dividual offices will have their own Web pages on which they can list properties. Peter Pike, who operates a commercial real estate Internet service in northern Cal­ ifornia, said commercial brokers who don't get on the Internet bandwagon may regret

Using pTOjessiorwl, weU-composed pho­ togmphy in printed coUateml material speaks volumes joT a development. In­ cluding an aerial shot gives the prospect a means to establish a point of Tejerence TegaTding nea1·by seTvices and amenities. Above: McCarran CoTpomte Plaza, couT­ tesy CoUiers Internatiorwl, Las Vegas; Left: Summm-gate CoTpomte Plaza, couT­ tesy Commercial Specialists, Las Vegas.

48 Nevada Business journal • May 1999 Enhancing Property it. Pike, a former commercial real estate broker in San Francisco, said his service Values provides 3,000 links to sites with detailed information on office, industrial, retail and apartment real estate for lease and sale. "This is the future," he predicted. "This 6 is exciting. While the Internet is not yet an absolute requirement for marketing a com­ Providing mercial property, it will be. Brokers will come to understand the Internet extends those all-important personal relationships. Superior But many brokers will have to lose their fear of the Internet before they sign on." Service According to Pike, when brokers begin to view the Internet as a useful tool similar s i n c e 1 9 8 5 to the phone or the fax, they're likely to be­ come enthusiastic users. "They'll see list­ • Property Management 2320 Paseo Del Prado ing on the Internet provides a good way to Suite 207 communicate with existing and potential • Leasing Las Vegas, Nevada 89102 customers. The Internet will provide an­ • Investment Brokerage Kevin Donahoe CSM swers to questions about property any David Burns • Consulting William Spivock CCIM time of the day or night. It's a way of mak­ ing the information on your brochures 702.~64.0909 • 702.~64.5885 FAX more available. It's not a silver bullet, but it www.commercialspecialists@msn .com is another arrow in your quiver. Those who don't use it will be vulnerable." Pike said less than 10 percent of com­ mercial real estate is now listed on the In­ AIRCENTER SOUTH ternet. "Younger brokers are quicker to take advantage, probably because they are NOW LEASING more comfortable with computers and technology overall," he explained. Pike, whose "Pikenet" service and elec­ tronic dispatches currently reach 6,000 real estate professionals weekly, said many brokers fear they will be displaced by technology. "They worry the Internet will take out the real estate middle man. That might happen to some, but it won't take away the need for personal contact. It's much more likely the middleman with a strong Internet presence will develop OFFICE/WAREHOUSE Occupancy June 1999 tighter relationships with clients. That's al­ • 2,000 Sq. Ft. Conveniently located: ready happening." Grade Level Units Half mile to 1-215 Airport Interconnect. Jim Stuart, president of Nevada opera­ Adjacent to Mai n Post Office and Hugh­ • 5,000+ Dock-High Units tions for Colliers International, couldn't es Airport Center • 20,000 Sq. Ft. Building For agree with Pike more. "Net-based tech­ For Information Call Sale or Lease nologies will dramatically alter and chal­ Marge Landry at 436-3166. lenge the existing real estate broker busi­ • 78,000 Sq. Ft. Building for ness model," said Stuart. According to Sale or Lease Stuart, who frequently lectures at the Uni­ • 5 Acres for Build to Suit versity of Nevada-Las Vegas, the Internet ~NSI GHT has "empowered customers and clients to • Ample Parking ~~ALTY ASSOCIATES retrieve information on a previously un-

May 1999 • Nevada Business journal 49 known scale. At Colliers, we now conduct Construction, Inc. 80 percent of our research through Inter­ net-based services," he noted. "We are drawing from a massive knowledge bank that is growing at an exponential rate." Over time, Stuart said brokers and Some of our clients say: clients will view the Internet as they do a fax machine - a mandatory business tool. "It's still acceptable for some business peo­ "JMAGE is ple to say they don't have e-mail," Stuart said. "But that won't be true for long. The everything" same will hold for the Internet. If you don't compete with the latest models, customers We would have to agree. will do business with someone who does." Stuart said potential customers can take video tours of buildings on the Internet and With a name like ours make crucial decisions before they enter a market. "The biggest challenge facing the commercial real estate industry isn't tech­ nology; it's the culture of the business," he said. "The unfortunate reality is that too many brokers still think they are isolated from change. Second, there is a historical 5070 S. Arville Street Phone: (702) 248-1181 disincentive to share information." Las Vegas, NV 89118 Fax: (702) 248-1141 Stuart said he believes 99 percent of all commercial real estate transactions con­ tinue to be cultivated through traditional means such as direct mail and phone calls. "These practices have not changed for gen­ erations," he said. "I agree that we are are­ lationship-based business. But what if we can maintain relationships while deliver­ ing at 10 times the speed? I may have a great relationship with my lawyer, but if Informative editorial features, someone else has the same skills, is faster and more affordable, that relationship will up-to-date news, and an all be challenged." Stuart said there's good inclusive look at business news for brokers: they have time to get up statewide. If you're trying to speed because landlords are not yet de­ to read the pulse of Nevada manding Internet-based services. Business -you need to read "The key word here is 'yet,"' he stressed. the Nevada Business Journal! "Within two or three years, they will be. You can't take on a client like Nike or Mi­ SUBSCRIBE Now FOR JUST crosoft without managing the entire trans­ $44.00 FOR ONE FULL YEAR action electronically. Other clients will be {26% OFF THE COVER PRICE) demanding the same thing." "To me, it's simple," Stuart concluded. Two YEARS Is JUST $73.00 "We need to see our value to clients from {38% OFF THE COVER PRICE) an intellectual interpretation side and not so much from a transaction side. If we be­ Fax Order: (702) 733-5953 lieve clients have access to ari extraordi­ Phone Order: (702) 735-7003 nary amount of data, it's the broker who can interpret that data who will be suc­ Web Order: cessful. It's like any other great revolution. www.nevadabusiness.com Once a critical mass is established, you ei­ ther adapt or you slowly perish." •

50 . ·evada Business Journal • May 1999 or anyone duped into buying a Beta­ emerged. "That was the beginning," he re­ ceive it. etwork stations have begun max or still in possession of an calls. "Miami Vice was one the first major using it sparingly for major sporting events eight-track cassette player - brace shows that ran stereo feed with video." such as the Super Bowl and the World Se­ Fyourself. The gadget gurus are push­ Things have come a long way since then - ties. HBO and Showtime are beginning to ing digital as the latest wave of "must­ or perhaps not. "As you deal with every­ test it. But according to Mcintyre, "They have" technology. Digital stereos, discs thing today, it:S all digital - except for tele­ haven't learned how to run a high-defini­ and televisions are redefining the quality vision. That is the last thing to turn digital," tion signal through a cable. They are still and clarity of home theater systems. More Mcintyre explains. "The ational Televi­ two years away from that technology." people are foregoing long box-office lines, sion Signal Code (NTSC) is still analog. It's Part of the difficulty lies in the signal itself. inflated ticket pticing and cramped seating the same format in existence since televi­ A high definition feed, when compressed, to stay at home. Hectic work schedules sion's inception." takes up more information space than a and around-the-clock availability have un­ Dan Paradise, of Starvision Audio normal signal. In other words, where ana­ doubtedly contributed to the shift. Renting Video Home Theater, concurs with Mcin­ log uses one channel, digital takes up a video is as easy as pay-per-view. Manu­ tyre's assessment of the move toward dig­ three. As a result, Mcintyre calls satellite facturers are acutely aware of this trend, ital. "DVD is really hot and will soon over­ television the most important component offeling a myliad of products to the con­ take VCRs. It will become a monopoly," he to building a home theater system. "It is lit­ sumer. Unfortunately, it isn't always easy believe. "Right now it is really just a com­ erally like being at the movies," he claims. to predict what will still work in five years. pressed analog format. Eventually you Perhaps it's even better. At present, there will be able to watch a video in different are more than 200 satellite channels; and The Coming Digital Revolution camera angles. It will be like seeing alter­ once it has acquired a second transponder, nate versions of the same movie where the Dish etwork will offer 500 channels. igital versatile discs are one technol­ the observer can select various view­ "For the value, projection televisions are ogy almost certain to grow in popu­ points for each scene." Another interac­ the way to go," reconunends Mcintyre. Dlarity in the next five years. "The tive DVD feature would enable subtitles in "Picture tubes are blighter and sharper computer industry has chosen DVD tech­ multiple languages. Both concepts are than projection, but the technology has nology to replace CO-ROMs over the next currently in development. changed so the rear projection actually has few years," claims Sean Mcintyre of Broad­ Many manufacturers are building digital a finer resolution and better image." way Digital. "It is 100 percent the future." televisions, but the problem lies in receiv­ Rear projection TVs - which presently go DVDs offer a sharper resolution picture ing a high definition signal. Apparently, TV with digital sound. Always a music junkie, stations in 20 major markets are sending Above: Custom lwme theateT desi gned by Mcintyre began connecting televisions to such feeds. But in most cases, people have Sta1"Vision, located in Crystal Bay. Plwto stereos in the early '80s when MTV to run antennae on top of their roof to re- courtesy Starvision.

May 1999 • Nevada Business Journal 51 up to 80 inches in size and can cost $50,000 "Having to piece things together is what Theaters in las Vegas, the practice of inte­ - even hold a picture quality edge over the we had to do." Eighteen years later, he grating personal computers into home the­ newest screen innovation, the flat TV does 10 custom home theaters per year ater systems is steadily increasing. "Client screen. Standing in at a mere four inches in and hundreds of antenna installations. education is the highest it has ever been," depth, the flat television screen is hung on Paradise has also installed some intri­ clainlS Bustios. "People are more knowl­ the wall, as one would a painting. Howev­ cate and involved systems where the en­ edgeable and aware of the technology er some believe the flat TV's picture quali­ tire house was wired for both audio and available to them, dedicating whole rooms ty has yet to become equitable with its video. "It is becoming a very popular tech­ to media applications." lofty price tag. nology. It can range from volume control He too believes digital is here to stay. Of course the home theater is nowhere in every room to a complex keypad." In Dense, vivid and cleaner, DVD offers 300 near complete once the visual components one instance, he installed video monitors lines of resolution. When coupled with a are inplace. Assembling and installing a in multiple rooms, leaving one channel digital television, however, the resolution good surround-sound home theater can dedicated to the front door. One can will be over 1,000 lines. "Analog televisions cost up to $200,000. Surround sound opti­ change the station to see who's at the door simply are not capable of handling that mally consists of six speakers: two in and pick up the telephone to deactivate high degree of resolution," explains Bus­ front, two in the rear, a center channel and the lock. Requests run the gamut. Some tios. "Digital makes things incredibly life­ a subwoofer, which delivers low-end fre­ families want the equipment in the media like, as though they are in the room with quency. "Nearly 90 percent of home the­ room completely hidden so they can er\ioy you." Also, digital TVs are the only way to aters installed today use Dolby Digital," the space when the system is not in use. A receive a high definition feed. When com­ clain1S Mcintyre. "It enables every speaker screen can drop from the ceiling, and walls paring digital TV picture options, Bustios and channel to receive a separate feed for can conceal components, speakers and says, "The picture tube televisions give you clearer sound." He advises using an audio wiring. If inclined, a moviegoer can recre­ something unaffected by ambient light." and video receiver at 80 watts or higher. ate the theater experience down to the "The projection is capable of performing "Of course, there is no limit to how high curtains, columns and popcorn machine. more, however, provided it is in a dedicat­ you can go. " He notes, however, it is vital "Bigger is better in my opinion," says ed room. The images are almost seamless to match the speakers to the receiver so Paradise. "I like to see a minimum 50-inch with no grain or lines." they're capable of handling the wattage. rear projection screen, voice coils matched Although recordable CO-ROMs are already Failure to do so may result in a distorted to switch from speaker to speaker seam­ available, Bustios anticipates more wide­ sound or blowout. lessly and the proper viewing chairs." De­ spread popularity for such products in the pending upon the client, he will go so far as future. Furthermore, he warns it is better to Home Theaters Increasing, to re-angle walls, install sound blankets wait than to rush out and buy the newest Becoming Ever More Customized and alter flaming and furniture to achieve item. "Only a few people can afford to buy an acoustical solution. "While speakers are first generation equipment. Most often, it's jHome theater systems are the important, the space is more important. better to wait for a second or third genera­ fastest growing segment of the You can perform acoustical treatments to tion model to appear. Typically, the manu­ construction industry," says reduce the amount of reflections [or reso­ facturer has worked out kinks by then." Mcintyre. "Almost 60 percent of all home­ nance] of a room," Paradise says. He also The longevity and adaptability of any builders offer it as an option." That's a no­ remarks that the center channel is the technology is important. And with a deluge table increase from five years ago, when workhorse of the audio system, performing of choices before the consumer, making only 10 percent offered it. "Clients range nearly 90 percent of the processing. the right decision can be difficult. Bustios from teenagers to retirees," Mcintyre says. clainlS there are ways to prevent your sys­ "Essentially home theaters are for anyone tem from growing outdated. "Components who likes movies and music." Specializing Integrating Home Technologies and products are available with flashback in retrofitting homes, his company com­ memory which enables you to load it into pleted more than 40 theater systems last ome theaters are also adapting to in­ a processor and plan ahead." year, and a countless number of antenna clude such items as video games, llitimately, the digital revolution has hook-ups and equipment sales. HWebTV and personal computers. "The raised the technology stakes, forcing con­ "Home theaters are becoming much product manufacturers are starting to listen sumers to reconsider the reasons for going more common, especially in the Lake to the custom installation market and rec­ out when staying home is not only easier Tahoe-Incline Village area," notes Starvi­ ognize its importance. They are making it but better. A wealth of culture arid arts is sion's Paradise. "Several spec houses have easier to integrate products than they did 10 within our reach. As people cram more rooms pre-wired for dedicated theaters. years ago," says Paradise. Standard features hours into the day, accounting for every We're seeing this in the Reno area as well." now include additional input/output capa­ minute through cellular phones, faxes and For Paradise, his fascination with elec­ bilities. "In many cases, the pieces come e-mail, it seems a natural transition that tronics began in the Navy. "I like to make ready to plug in and play," Paradise says. home theaters make a similar metamorpho­ things happen with controls," he says. According Alex Bustios of Best Home sis heading into the new millennium. •

; 2 Nevada Business Journal • May 1999 I Building Nevada EXECUTIVE PROFILE Mark s. Doppe Las Vegas homebuilder app lies diverse experience to new neighborhood by KATHLEEN FOLEY

ark S. Doppe, president of Carina miering at Lamplight Village at Silverado MCorporation , knew at an early age Ranch, opening this month. A gated com­ what he wanted, and wasn't afraid to go for munity of 147 single-family homes, it will it. Shortly after graduating from Las Vegas' offer three models ranging from 1,270 to Clark High School in 1973, he became the 2,234 square feet. "Lamplight is a concept youngest real estate salesperson ever li­ we want to eventually apply to all types of censed by the state of Nevada. He spent housing, from condominiums to large, the next three years working at his father's semi-custom homes," explains Doppe. "It firm, Camelot Realty, covering all aspects was inspired by the paintings of Thomas of real estate sales. In 1976, he entered the Kincade, whose cozy cottages and old­ mortgage business to further broaden his fashioned houses evoke a warm, comfort­ knowledge of the industry and spent the able feeling in the hearts of most Ameri­ next three years working as a mortgage cans. We want to capture the spirit and the loan officer. He took a break from the sense of community shown in those paint­ electric streetlights in the development. In­ workforce in 1980 to study full time at ings. All the houses in Lamplight Village stead, each home will have a natural gas-fu­ UNLV, studying business management and have front porches so people can live in eled lamplight in the parkway in front. accounting, graduating magna cum laude the front of their houses and get to know Lamplight Village is located at Silverado with a bachelors in business administra­ their neighbors. There are no cul-de-sacs Ranch, at Maryland Parkway and Pyle, just tion. After graduation, he worked for Lin­ because we want to encourage people to north of Lake Mead Boulevard. Future pro­ coln Property Company, handling all types take walks through their neighborhood." jects for Carina include condos and large of financing, including ananging and clos­ Each street in the village has a strip on homes along the same theme. Lamplight ing tax-exempt municipal bonds, partici­ both sides lined with trees, which will Estates at Tenaya Farms in the far north­ pating loans and joint ventures. eventually branch out to form a leafy west end of the valley is scheduled to break In 1986, Doppe put his education and ex­ canopy. A large park will form the entrance ground in June. perience to the test by founding Falcon De­ to the development, with an old-fashioned "The difficult aspects of being a home­ velopment with three partners. Serving as gazebo to disguise the entry keypad. Col­ builder - competition, regulations, dealing CEO and president, Doppe led the company orful plantings and flowers around the with growth - sometimes make me stop from a startup venture to the 24th largest park and gazebo will imitate the lush, and wonder why I'm doing all this," says homebuilder in the nation. At Falcon, green foliage of the Kinkade paintings. Doppe. "But then I think of the good part. Doppe presided over the development, Doppe plans to have a community center It gives me the ability to be creative and do construction and marketing of more than next to the park where an employee will something different. That makes it all 9,600 homes and apartments. coordinate the activities of the garden worthwhile." In 1996, Doppe left Falcon and founded club, bridge club and babysitting ex­ Doppe's active presence in the commu­ Carina Corporation with his wife, Michelle. change, and work with the Homeowners nity includes presiding as president of the Carina's first project was Sweetwater, a de­ Association to arrange holiday activities Southern Nevada Home Builders Associa­ velopment of 85 homes near Decatur and and decorations. tion, where he currently serves as second Alexander, now in its closeout phase. "We "Diversity is part of the Lamplight con­ vice president. With a keen interest in en­ have assembled a talented group of highly cept," says Doppe. "We want the homes to vironmental issues, he is a life memb~r of experienced people who work well togeth­ look different from each other, like an old­ the Sierra Club as well as a member of the er," says Doppe. "At Carina, we are not nec­ fashioned neighborhood rather than a mod­ Nevada State Environmental Commission. essarily trying to be the biggest, or to grow em tract. All homes are available in three Doppe has two children, Cassandra and as fast as we did at Falcon. We prefer to different elevations and six different roof Joseph. His hobbies include flying, nature take it easy, do things right and be the best." styles. We will encourage homeowners to photography, scuba diving and bicycling. Doppe is enthusiastic about a new con­ plant hedges or have picket fences across He is an accomplished musician and en­ cept called Lamplight, which Carina is pre- their front yards." There will be no harsh joys spending time with his family. •

May 1999 • Nevada Business journal 53 Building Nevada CORPORATE PROFILE Commercial Specialists

Brokerage's success results from ajocus on client relationships as backbone of business

by ALLEN GRANT hether it's the relationship between a mar­ According to Donahoe, Commercial Specialists "We've always em· Wtied couple, a pair of bordering countries or utilizes the importance of relationships to gain an the alliance that matches a company with its client, insider's knowledge into the owner's objectives for phasized the full· healthy relationships built on conununication fos­ each property, and achieve those objectives. "Every service approach. ter success. That's the philosophy behind Commer­ client is different, so we need to build different cial Specialists' success in the commercial real es­ strategies," noted Donahoe, whose clientele include It's important to tate industry in Las Vegas. private investors and financial institutions such as "We want to build a relationship with the client banks. For example, some investors want to create strengthen the bro· and use it to develop his or her investment objec­ value while others are pushing to yield more cash kerage, manage­ tives and determine what works best at futthering flow. That's where the relationship and individual­ those objectives," said Kevin Donahoe, president of ized attention can help determine a path for success, ment and leasing as· the Las Vegas-based firm. "Our goal is to create a according to Donahoe. "Some clients are seeking a program specifically tailored toward each client's tax vehicle with their property," he said. "Others are pects of a property individual needs." focusing on their future retirement needs." for it to succeed as Donahoe credits the company's business philos­ Just as the firm's clients represent a diverse array ophy of building strong foundations for client rela­ of needs, Commercial Specialists' broad range of a whole." tionships with its overall success in the commercial properties also require assorted management and real estate market. A full-service commercial real marketing strategies. Successfully marketing real - KEVIN DONAHOE estate company and leasing agency, Commercial estate property means knowing the property inside PRESIDENT Specialists handles a variety of tasks, including and out, said Donahoe. "Every property has specif­ property management, leasing, brokerage and the ic characteristics and understanding the property consulting needs of its customers. evaluation process, including the physical and fi-

54 Nevada Business Joumal • May 1999 growth rate forever," Donahoe acknowl­ edged. "It's going to be in1portant for com­ panies to establish a solid groundwork to protect themselves in the future. We're looking at a conservative approach and ad­ vising clients to take better care of their properties and put a little capital aside." According to Donahoe, property owners need to understand the commercial real estate market is a constantly changing field. "Companies need someone to consis­ tently measure the pulse of that change," he asserted, "and we offer that. The infor­ mation age is rapidly effecting dran1atic change in the real estate industly. We're nancial aspects, is vital," he said. "That, ucation is a key contributor to success in marketing properties in an Internet world." along with knowing what enhances a prop­ the industry. His company utilizes ac­ Though Donahoe admits to an uncer­ erty's value, is fundamental to successful counting, maintenance and financial evalu­ tain future for the commercial real estate property management, sales and leasing." ation software to foster efficiency and ef­ market in Las Vegas, one thing is clear: Commercial Specialists applies its indi­ fectiveness throughout the management Commercial Specialists will utilize its ex­ vidualized approach to the more than 1.5 and leasing process. This type of systemat­ perience and understanding of the local million square feet of property it repre­ ic organization is helping Commercial Spe­ market to evolve with the coming sents in Southern Nevada. Since its incep­ cialists prepare its clientele for the market changes. Most importantly, the company's tion in January 1991, the company has swings of tomonow. clients can rest assured that Commercial built its reputation on providing results "Las Vegas is a unique market. It's reces­ Specialists' belief in enduring client rela­ and offering a multitude of services. sion proof. I don't know that it's always tionships will ease their path through any "We've always emphasized the full-service going to be that way. We can't maintain our market transitions. • approach," Donahoe said. "It's important to strengthen the brokerage, management and leasing aspects of a property for it to succeed as a whole. Any weak link in the chain can adversely impact the other com­ ponents. We heavily emphasize maintain­ ing the overall integrity of the property. We want to perform in a way that enhances the property's performance, whether it's month-to-month cash flow or improving the overall property value." Commercial Specialists has augmented its success throughout the decade thanks to its positive reputation within the com­ munity. The firm maintains memberships in such trade organizations as the Interna­ tional Council of Shopping Centers (ICSC) and the Institute of Real Estate Manage­ ment (IREM). Some of the firm's brokers also hold designations as Certified Com­ mercial Investment Members (CCIM). The principals at Commercial Special­ ists aren't just keeping their eyes on the firm s past accomplishments. According to Donahoe, understanding and preparing for the future is the key to succeeding in the coming years. He also believes ongoing ed- Facing page and above: Summergate Cmpor ate Cente-r; Top: ArviUe Industrial Par k.

May 1999 • Nevada Business j ournal ; ; BUILDING NEVADA NEWS BRIEF

Burnett Haase awarded two ly attribute the growth to openings over the Cheyenne in North Las Vegas. The property Southern Nevada contracts last few months of new communities, such features 11 5 redecorated guestrooms, as Anthem in Henderson. three suites, a 15,000-square-foot casino Las Vegas-based Burnett Haase Construc­ and a 5,000-square-foot cafe. The hotel fea­ tion was awarded construction contracts Roel completes Red Rock tures a motor speedway theme throughout. for the Chicago Brewing Company and Country Club component Sunset Corporate Center Retail Building Martin-Harris general con­ No. 1. The $2 million Chicago Brewing Roel Construction completed two gate­ tractor for JCM project Company project, situated in the VIllage houses for Sunrise Colony Company's Red Square Shopping Center at Fort Apache Rock Country Club in Las Vegas. The two Las Vegas-based Martin-Harris Construc­ Road and West Sahara Avenue, will com­ gatehouses represent the first of six ele­ tion will serve as general contractor on prise two stories and 8,000 square feet. The ments that will make up the country club. the 59,000-square-foot, $3. 5 million ware­ 18,000-square-foot Sunset Corporate Cen­ Additional components Roel is working on house and corporate office building JCM ter building will be located at Sunset Road include four gatehouse monuments, five American Corp. is opening at Hughes Air­ and Pine Drive, with an estimated con­ signage/directional monuments, a food port Center. JCM American, the North struction cost of $900,000. pavilion and an 8,000-square-foot sports American arm of Japan Cash Machine, and fitness center. Construction of a plans a September completion date for the Del Webb Corp. perfor­ 15,000-square-foot golf maintenance build­ facility. Dennis Moyer and Doug Devol mance ahead of last year ing and a 45,000-square-foot clubhouse are will serve as project manager and superin­ slated to begin in the near future. tendent, respectively. Del Webb Corp. announced net orders for the quarter-to-date period through March Ramada Inn opens near Howard Hughes commits 22 were up 33 percent over last year. The Las Vegas Speedway propercy to road construction company also says it may exceed previous­ ly stated earnings expectations of $2.75 to Speakeasy Gaming opened The Ramada The Howard Hughes Corp. committed $3 per share. Del Webb executives primari- Inn/Speedway Casino & Cafe at I-15 and more than 520 acres of right-of-way, flood LTC begins construction on expansion Reno's Lakeridge Tennis Club 1·ecently began construction on its second significant addition in the last th?-ee years. The newest ex­ pansion wiU extend the club's facilities to three floors and include a new locker mom facility, a Pilates studio, a martial arts area, a teen center and a new fitness room. The addition is slated to open the first quarter of 2000. control channels and trails to facilitate the 80 employees will remain, including previ­ for the city of Las Vegas, and is scheduled construction of an eight-mile stretch of Las ous owner Doug Carson, who assumes the for completion in 2000. Vegas' Western Beltway. The land, worth post of CEO as joint head of Taylor Ball's $50 million, will also enable the extension newest branch. Mike Carlstrom left posi­ MacDonald Ranch Country of Summerlin Parkway from Town Center tions as president of Taylor Ball branches Club developer donates land Drive to the Beltway. Improved roads in the in Iowa to become the new president of Summerlin master plan are quickly becom­ Carsontraylor Ball. Foothills Partners, developer of MacDon­ ing a necessity: Hughes Corp. announced ald Ranch Country Club, donated two its 1999 sales through March outstrip those RE!MAX opens office in acres of land valued at $500,000 to the city of 1998 48 percent. Mesquite of Henderson. The land, located at Amador and Horizon Ridge Parkway, will serve as Terracon acquires HBC REIMAX International now has a franchise the site of an emergency facility to house in Mesquite, as Ridge Realty has become city firefighters, paramedics and police. Terracon, a geotechnical, environmental fa­ REIMAX Ridge Realty. The latest branch The company plans to contribute $700,000 cilities and construction materials engi­ represents the 12th franchise office in the in cash for the building of the facility. neering finn with offices in Las Vegas, an­ state for the international real estate net­ nounced its acquisition of Houston, work, which helped 3,633 Nevada families New Las Vegas-based mort­ Texas-based HBC Engineering, lnc. The buy or sell homes in 1998, a 20-percent in­ gage company opens combined entity will represent nearly $100 crease over its 1997 statewide activity. million in revenue generated from 54 of­ Santa Fe Financial Mortgage Corp., a na­ fices situated in 21 states. Ninyo & Moore to work on tional sub-prime wholesale direct lending Summerlin Parkway extension finn, opened its corporate headquarters in Carson and Taylor Ball Las Vegas at 6600 West Charleston Blvd. announce merger Ninyo & Moore Geotechnical and Environ­ Santa Fe specializes in financing mortgage mental Sciences Consultants is providing loansait, previous bankruptcies, foreclo­ Carson Construction, Las Vegas' oldest construction inspection and materials test­ sures, 100-percent financing, no-money­ general contracting finn, merged with Tay­ ing services for the Summerlin Parkway ex­ down purchases, 100-percent refinances lor Ball, the nation's lllth largest commer­ tension. The two-mile, four-lane stretch of and various programs for people with un­ cial general contractor. Carson's more than highway constitutes a $12 million project verifiable incomes •

May 1999 • Nevada Business journal 57 Commercial Real Estate Market Report I N n lJ S 1' R I i\ t Mi\ R K·~ 1' S U MM i\ R. Y

LAS VEGAS: Year-end numbers indicate the indus­ property becomes more scarce, land prices in­ building in the park this year include Quebecer trial market is experiencing a "healthy" slowdown. crease (ranging from approximately $2/ SF to Printing (41o,ooo square feet) and MSC Tool Com­ What this means is that building and growth will $6.so/ SF unimproved) and should help to curb pany (3so,ooo square feet), as well as slow moderately in '99 from record pace over the overbuilding and perpetuate the development/ Amazon.com, wh ich leased the 322,000 square· last few years allowing a normalization and absorption ratio. foot Stanley Tool facility. Escrow closed in mid· strengthening of development/ absorption ratio. September on the 104,ooo-acre Asamera Ranch, The current industrial base has grown to 52.76 RENO: The northern Nevada industrial market, now known as the Tahoe / Reno Industrial Center. million square feet, with overall vacancy at approx­ including Reno , Sparks, Fern ley, and the new The center is located 15 miles east of Reno, ad ja· imately 11.6 percent and strong absorption. " Time 104,000 acre Tahoe / Reno Industrial Center, expe· cent to Interstate 8o and offers 4,000 acres zoned on market" is a factor to consider for the future. rienced its best year ever with over S-4 million for industrial use. Land prices in Fernley and the Our remarkable market of the past has experi· square feet of gross absorption. Net absorption Tahoe / Reno Industrial Park range from $1.35 to enced almost immediate absorption of new inven­ more than doubled last year's numbers at just $1 .85 per square foot, with all services to the tory. Wise developers will begin to factor a slightly over 4 million square feet. These huge numbers parcels. This well located ample supply of com­ slower absorption rate into their equation. are due in part because the Fernley industrial petitively priced land assures ou r growth as a Land prices have shown sustained increases, market added to our market study area in 1998. major warehousing and distribution center for the while lease rates have stabilized over the past two Over 1.5 million square feet of space exists in Western United States for many years to come. quarters. With a higher standing inventory of prod­ Fernley with 750,ooo square feet coming on line uct, landlords will become a little more competitive just this year. The Nevada Pacific Park in Fernley NEXT MONTH: with their rent rate structure. While developable is located 25 miles east of Reno. New companies First Quarter 1999 Office Market Summary

OFFICE MARKET - 4TH Quarter 1998 RETAIL MARKET- 4RD Quarter 1998* TOTAL MARKET LAs VEGAS RENO TOTAL MARKET LAs VEGAS RENO TOTAL MARKET LAs VEGAS Number of Properties 460 174 Num ber of Properties 202 76 Number of Properties 1,311 Total Square Feet 17,459.683 4.059.253 Total Sq uare Feet 24,228,257 8,632,059 Total Square Feet 52,761,427 Vacant Square Feet 2,033,203 434,183 Vacant Square Feet 1,031.496 440,000 Vacant Square Feet 6,111,568 Percent Vacant 11.65% 11.50% Percent Vacant 4-26% 5-70% Percent Vacant 11.58% New Construction 144.232 123.509 New Construction 0 59.267 New Construction 792.448 Net Absorption 99.511 71,620 Net Absorption 6,902 Net Absorption 753,273 Avg Lease SF/Mo (FSG- NNN)* $1.76 $1.42 Average Lease (N NN) $1.22 $1.03 Under Construction 1,468,955 Under Construction 916,073 165.700 Under Construction 1,771.527 421,662 Planned Construction 3.157.530 Planned Construction 1,742,173 345.400 Planned Construction 5,025.972 485,ooo DISTRIBUTION- LESS THAN 10% OFFICE (LASS 'A' OFFICE PROPERTIES POWER CENTERS- Number of Properties 460 Number of Properties 37 23 RETAIL CENTERS> 100,000 SF Total Square Feet 29,537.524 Total Square Feet 3.966,819 1,556,o8o WITH MINIMAL OR No IN-LINE SPACE Vacant Square Feet 4.322,337 Vacant Square Feet 379.939 176,278 Number of Properties 19 3 Percent Vacant 14.63% Percent Vacant 9.58% 12.00% TOtal Square Feet (GLA) s.689,615 1,080,400 New Construction 765,658 NeWCOnstruction 0 69.500 Vacant Square Feet 332,084 6,300 Net Absorption 632.314 Net Absorption 48,282 22,668 Percent Vacant 5.84% 6.oo% Under Construction 1,110,332 Avg Lease SF/Mo (FSG- NNN)* $2 .08 $1.6s New Construction 0 49.400 Planned Construction 2,926,302 Under Construction 281,366 102,900 Net Absorption 24.375 43.100 Avg Lease (NNN) < 1o,ooo SF $o.so Planned Construction 719,868 145.800 Average Lease (N NN) $1.31 $1.00 > 1o,ooo SF $0.40 (LASS '8' OFFICE PROPERTIES Under Construction 0 38 2, 727 MANUFACTURING -10% • 20% OFFICE Nu mber of Properties 274 61 Planned Construction 555 ,850 100,000 Number of Properties To tal Square Feet 10,132.074 1,504.423 COMMUNITY AND REGIONAL (ENTERS- Total Vacant Square Feet 1,299.458 150.920 RETAIL (ENTERS WITH ANCHOR(S) Percent Vacant 12.83°/o 10.00°/o Number of Properties 111 44 New Construction 144.232 46.900 Total Square Feet (GLA) 14,629.970 6,506.475 Net Absorption 66,325 34.800 Vacant Sq uare Feet 401,843 336.344 40,245 Avg Lease SF/Mo (FSG- NNN)* $1.73 $1.40 Percent Vacant 2-75% 5-70% Under Construction 6s.sso Under Constru ction 613,507 35.878 New Construction 0 8,867 Planned Construction 231,228 Planned Construction 1,009,505 67,600 Net Absorption - 17,913 Avg Lease (NNN) < 1o,ooo SF $0.49 CLASS 'C' OFFICE PROPERTIES Average Lease (N NN) $1.28 $1.os > 1o,ooo SF $0.43 Numbe r of Properties 149 92 Under Construction 1,604,297 281,000 Total Square Feet 3,360,790 998.750 Planned Construction 4,144,122 350,000 Vac ant Square Feet 353.806 181,085 STRIP CENTERS- RETAIL CENTERS Percent Vacant 10.S3o/o 19.00% Number of Properties 72 27 New Construction 0 17.500 Total Square Feet (GLA) 3.908,672 919,611 Net Absorption -15,096 10,900 Vacant Square Feet 297.569 66,8s6 Avg Lease SF/Mo (FSG - NNN)* $1.52 $1.10 Percent Vacant 7-61% 7-27% Under Construction 21,200 15,200 New Construction 0 0 Planned Construction 12,800 18,8oo Net Absorption 440 0 Average Lease (N NN) $1.05 $0.96 $o.62 *Average Monthly Lease Rates for Las Vegas reported as Full-Service Gross and far Reno as Net Net Net. Under Construction 167,230 140,66 2 > 1o,ooo SF $o .6o Planned Construction 326,000 *Las Vegas fourth-quarter 1998 retail figures 35 ,000 Abbreviations MG: Mod ified Gross not yet available- 3rd quarter figures are provided. BTS: Build To Suit NNN: Net Net Net FSG : Full-Servi ce Gross SF: Square Foot LAS VEGAS STATISTICS COMPILED BY LEE & AssOCIATES COMMERCIAL REAL ESTATE SERVICES GLA: Gross Leasable Area YTD: Year To Date RENO STATISTICS COMPILED BY GRUBB & ELLIS NEVADA COMMERCIAL GROUP

58 Nevada Business journal • May 1999 LIFESTYLES

~enera~le pas- G0 II time enJoyed by tourist and resident alike at dozens of breathtaking courses across the state

REVIEWED BY KATHLEEN fOLEY

Angel Park Golf Club The Desert Inn is the only resort golf course in Nevada ranked in the top 75 by Golf Digest.

Las Vegas 702-254-GOLF 888-4 GOLFLV Edgewood Tahoe Golf Desert Inn Golf Course

ngel Park Golf Club, consistently Course Las Vegas 702-733-4290 A voted Best of Las Vegas in the Las Lake Tahoe 888-881-8659 Vegas Review-Jou.mal Readers' Poll, offers he Desert Inn's world-famous golf four distinct golf experiences: the Moun­ dgewood Tahoe promises a challeng­ T course is rich with tradition. Since tain Course and the Palm Course (both de­ E ing but extremely fair test of golf. Tee opening in 1952, it has played host to hun­ signed by Arnold Palmer), the Cloud Nine shots offer ampJe landing areas and some dreds of celebrity guests, including sever­ Short Course and the Putting Course. The forced carries. From the landing area the al U.S. presidents, and it has long been the Mountain Course is desert golf at its finest, course typically funnels down to large, un­ choice of champions. The Desert Inn is the winding through rolling natural terrain and dulating greens that are well protected by only resort course in the world to have an­ skirting dense stands of native vegetation. trees, sand and water. The three finishing nually hosted the PGA Tour, the LPGA The Palm Course is a modern interpreta­ holes offer spectacular views of lakes and Tour and Senior PGA Tour events. This tion of the beautiful classic golf courses mountains. The enormous pine guarding classic course, now the last remaining golf built in the Las Vegas of days gone by. the 16th fairway and the majesty of Lake course on the Las Vegas Strip, has not Meeting its demands requires plenty of dis­ Tahoe and the High Sierra lead into the been content to rest on its past glory. The tance off the tees and finesse around the 17th hole, with its lakeside green located course was redesigned in 1994 and a new undulating greens. At the Cloud Nine Short next to a sandy beach. With Mount Tallac golf shop and country club were complet­ Course, each of the 12 holes is similar to and the award-winning clubhouse stand­ ed in 1997. The Desert Inn is the only golf one of the game's most famous (or infa­ ing guard, the 18th green is the best birdie course in Nevada honored as one of Amer­ mous) par three holes, such as the Island opportunity on the course. But beware - ica's Top 75 Resort Courses by Golf Di­ Green. The 18-hole, natural grass Putting Lake Lambeer lurks just in front of the gest Magazine. Course features creative use of sand putting surface. Renowned golf course ar­ Surrounded by scores of towering bunkers, rock outcroppings and water to chitect George Fazio laid out the course on palms and mature trees, the highly-rated provide thrills for all levels of players. the South Shore of Lake Tahoe on land course is marked by sharp dog-legs and Located at 100 South Rampart on the formerly used as a ranch and pony express ocean beach sand bunkers. Its 130 acres of western edge of town, Angel Park features station. It opened for play in 1969. emerald greens and long rolling fairways panoramic views of the Spring Mountains This is Edgewood's ninth _year hosting featuring lakes_. waterfalls and streams and Red Rock Canyon in addition to the the Isuzu Celebrity Golf Championship, test even the most seasoned pros, and the La Vegas skyline. The comprehensive which takes place June 29 to July 4. Previ­ seventh hole is consistently rated as one practice facility and nine of the Cloud ous tournaments featured such celebrities of the toughest on the PGA tour. And it's _ ine boles are fully lit for nighttime play, as Michael Jordan, Charles Barkley, Joe just a tee shot away from either the gam­ o golfers can enjoy tee times after the Namath and Johnny Bench. The course is ing tables in the casino or the massage ta­ ummer sun has gone down. open from mid-May to mid-October. bles at the Desert Inn Spa. •

May 1999 • Nevada Business Journal 59 Managing Without Managers Many companies are increasingly turning to alternative sources to find top-level execs

BY BRIAN E. CLARK

en Las Vegas-based MGC housing, year-round sunshine, golf and Communications, Inc. was other recreation opportunities." ooking for an investor relations Bob Turi, a vice president of construc­ Wirector last year, the up-and­ tion for the Sunrise Colony Co., has seen corning phone company had trouble find­ the executive shortage from both sides. ing the executive it wanted. "There just Less than a year ago, he was recruited by aren't that many people locally experi­ a Las Vegas company - not his present enced in investor relations," said Jeff employer - to fill a management position Hein, MGC's corporate development man­ vacant for months. Then late last year, a ager. "We hired someone who worked in friend who offered him a better deal to the financial arena at Station Casinos and work for Sunrise Colony lured Turi away. trained him for the job." In a continuing cycle, he's now trying to While the general labor shortage has find managers to work for him. been a topic of concern for the past few "It's crazy," he said. "Companies let a years as the nation's economy has thrived, lot of mid- and lower-level management not as much has been written about the go during the recession of the late 1980s lack of executives. But MGC's experience and early '90s because owners wanted to is not unique. Recruiters in both Northern reduce overhead through downsizing. and Southern Nevada say companies will Now that the economy is going strong, continue to fight for top managers, thanks some companies don't have enough man­ in part to a broad shortage of mid-level ex­ agers to handle the day-to-day checking, ecutives - the managers who should be verifying and processing required to keep moving up to . fill the spots of retirees. an operation runing smoothly." There simply aren't enough people at this According to Turi, it's increasing diffi­ skill level, corporate headhunters say. To cult to find the right executives. Often, key lure top managers to the Silver State, re­ positions remain empty for months. "At cruiters say buisnesses will have to offer first, companies tap into the local market," premium wage and benefit packages - and he said. But other approaches sometimes do a better job of promoting themselves. become necessary. "I came here from "There is definitely much more executive Northern California through an executive material here than when I moved to town 15 search firm because the company had years ago," compared Hein. "But our com­ such a hard time finding the right person pany is growing rapidly. We started with in town. They made me the right offer and about 30 employees in 1996 and now we paid my family's relocation expenses." employ 500. We've had to hire quite a few Turi said firms in search of executives people from outside our industry and out­ may have to offer salaries above their in­ Side the area. lo attract talent, you·ve got to dustry's gomg rate, spice thmgs up With sell your company, offer good packages and bonuses and include employee candidates sell the region with its low taxes, affordable in long-term plans. "People moving their

60 Nevada Business Journal • May 1999 families here want to know a company is asks is "What's the sizzle?" In this com­ It doesn't always work. Hogge said he's looking beyond the next two years," he petitive environment, people need a rea­ seen some Nevada companies hire execu­ explained. "Top executives won't relocate son to want to work somewhere, she said. tives from New England, only to have for the short term. They've got spouses "Companies have to do a little soul them head home after less than a year be­ and kids to think about." searching. If there is no sizzle, then I'll cause of what he calls "culture shock." Jane Whisner, a Certified Personnel have a harder time attracting talent and "I know of two executives who had Consultant with The Eastridge Group, has selling the organization," she stated. problems with their spouses after they ar­ been a recruiter working out of Las Vegas In addition to offering attractive rived," he recounted. "They didn't like it for the past 25 years. She says the execu­ salaries, benefits and stock options, com­ here: it was quite different from what they tive shortage is bad and getting worse. panies must also be flexible. "With were used to. They didn't like the desert "Those who traditionally held manage­ today's technology and the Internet, peo­ or the climate, and they wanted to be clos­ ment positions are retiring, expiring and ple don't need to physically be at a desk er to their families." moving to the country," she noted. "A lot all the time," Whisner said. "Working out Hogge predicts the executive labor of companies won't admit it, but they are of the home on occasion can be particu­ shortage will encourage many companies having trouble finding people at the upper larly attractive to executives with young to promote young people to executive po­ echelons. For starters, fewer people families, especially mothers." Firms have sitions before they're properly seasoned. choose to move into executive positions to follow up on their promises as well. If "The big void in the middle will remain," because they don't want to follow that ca­ they don't deliver, Whisner warned, man­ he said. "Universities aren't producing reer path. Next, when so many companies agers in high demand will move on to enough graduates. Over the next decade, downsized a few years back, middle man­ other, more attractive companies. the job market will be heavy on either end agers were let go. Now, with the economy In Reno, according to Career Choices of the spectrum - those with entry-level humming, the people who should be step­ co-owner Nancy Rumburg,' the story is skills, and those ready to retire. But ping into those spots aren't there. Some similar. Her recruiting company is now among middle management, a shortage of companies are advancing front-line man­ expanding into the executive search field. qualified candidates will continue." agers, but they might not have the experi­ "We know it will be difficult, but it's Widney Hertenstein, a vice president ence or judgment to make that leap." something we want to do," she explained. for development with Manpower South­ According to Whisner, companies need "Finding workers for many positions is em Nevada, said many companies have to become more proactive and groom exec­ tough because the economy is so strong, been caught short because they don't have utives from within. "They have to do more but getting top-level managers is especial­ a strategy for promoting or grooming up­ than think about the bottom line," she ad­ ly hard. You just have to make it attractive and-coming executives. "Because corpo­ vised. ''There must be a paradigm shift. In to prospective employees. You really have rations historically showed little loyalty to the late 1980s, firms sent the message that to sell your company and convince the workers, employees don't have any loyal­ employees were expendable. People don't prospect it's a good career move." ty now either," she said. "They are talking forget that. Companies need to work on re­ Duane Hogge, manager of construction about mentoring programs again, but tention, investing in their people and re­ and engineering recruiting for Las Vegas­ those were the kinds of things that got gaining that lost trust. That won't bring based StaffMark, has been an executive chopped first when the economy went back the bright, talented people they let go, recruiter since 1985. "Filling positions sour in the late ' 80s and early '90s. Such but it will help in the future." wasn't a problem in the late ' 80s and early programs often just get lip service." '90s," be recalled. "In fact, layoffs were Hertenstein called laying off mid-level Gaming, Construction Industries rampant and companies let many smart, executives "short-sighted" because it has Feel the Executive Crunch talented middle-management employees left a void in the management ranks. go. Many of them subsequently opened "Fortunately, I think Nevada has a lot to n Las Vegas, which has one of the their own businesses. They wanted to run offer," she said. "But companies have to hottest economies in the country, new their own shows so somebody higher up be willing to finance the moves for their I casinos are robbing older resorts of the food chain couldn't fire them again." people. They've got to provide incentives their managers by offering more lucrative Hogge said be is currently trying to fill that include good salaries - top executives salaries and benefit packages. "It can be five corporate executive positions. And can make well over $200,000 a year - and tough to compete," observed Whisner. he's not having a lot of luck. "Many firms other benefits. "Companies have to look at the perks and are in such a growth mode that they don't "Then they've got to convince candi­ stock options designed to attract and re­ have time to train and assimilate lower dates that this region is a wonderful place tain executives. Older properties may level managers, so they have to go out and in which to live, raise a family and enjoy need to fmd someone who wants to revi­ lure people away from other companies," yourself. If you can do that, you'll get talize things and tum a place around." he explained. attention. But as long as the economy When Whisner signs on to recruit for a Luring top executives from other states stays strong, there will be a lot of com­ company, one of the first questions she is also an option many companies pursue. petition for those people." •

May 1999 • Nevada Business Journal 61 AT THE TOP

SPS Non-Ferrous Engineered Fasteners

Las Vegas manufacturer expands business

by DIANE GLAZMAN overseas after merger with global firm

Global manufacturer

asteners are a lot more than just the but- Lassiter, the company maintained its primary SPS Technologies' " F tons on your shirt," says Kathy L. focus as a small-run specialty house from the be­ Brown, sales manager for SPS Non-Ferrous En­ ginning. on-Fenous started out as a Las Vegas acquisition of Non- gineered Fasteners. Brown's assertion represents company as a matter of chance - founder an understatement for this company: the fasten­ Richard Lassiter was from the area- but discov­ Ferrous Engineered ers Non-Fenous manufactures vary from V. inch ered over the past 27 years that its location offers to 2 % inches in diameter and hold together several advantages. The climate in Las Vegas al­ Fasteners brings the everything from ships to the Statue of Liberty. lows the company to warehouse its inventory of Non-Fenous specializes in high-temperature raw materials outdoors while many of their com­ thriving Las Vegas and conosion-resistant fasteners for industries petitors must store materials in enclosed build­ such as petro-chemical, agriculture, shipbuild­ ings. In addition, the city'.s location places Non­ maker of high-quality, ing, power and desalinization. Their products are Fenous within an hour by plane from Los found in every locomotive in the world as well Angeles, one of the largest ports in the world. corrosion-resistant as power plants, s ubmarin~ s, tunnels, waterways The proximity to such a major port is fortu­ and several unusual locations, such as Shamu's itous - the company's products are in immediate fasteners to a global tank at Sea World, the USS Arizona memorial at demand all over the world. Non-Ferrous uses Pearl Harbor and the Statue of Liberty. more than 100 grades of stainless steel and exot­ level of play. Founded in 1972 in Las Vegas by Richard ic materials to manufacture its wares, and the firm maintains around-the-clock, seven-day-a­ week operations to quickly tum orders around. According to Brown, the company implemented just-in-time order fulfillment more than 20 years ago to accommodate customers requiring large quantities over an extended period of time. The practice eliminated the necessity for temporary product storage and allowed a small shop to compete for contracts on a national and interna­ tional level. Non-Fenous started out with 5,000 square feet of manufacturing space in 1972. It now oc­ cupies three buildings with more than 100,000 square feet and employs 250 people. In addition, Non-Fenous recently became a subsidiary of U.S .-based global manufacturer SPS Technolo­ gies, a publicly-held company traded on the New York Stock Exchange. The move will provide Non-Fenous with the resources to expand into new markets. " SPS Technologies brings 90 years of engineering skill, industry expertise and glob­ al knowledge. They are in countries where we,

62 Nevada Business Journal • May 1999 as a small company, would have trouble The ability of Non-Ferrous to tions for which they've been designed. making in-roads, [such as] Brazil, Ireland, develop new products has en­ The company's ability to develop new India, China, Mexico and Australia," sured its ongoing success. The products has ensured its ongoing success. Brown noted. In addition, Non-Ferrous Non-Ferrous has maintained a 20 percent company has maintained a 20 offers SPS increased flexibility to meet the growth rate for a number of years, and re­ ever-changing needs of its customer base. percent growth rate for a num­ ceived the 1996 Nevada Distinguished That flexibility has been a hallmark for ber of years, and received the Business award from then-Governor Bob Non-Ferrous since the beginning. As a Miller. The award recognized on-Fer­ 1996 Nevada Distinguished small-run shop, the operation has been rous for significant contributions to Neva­ called on to find creative solutions in areas Business award from then­ da's economy. The company has also been such as re-building its equipment to meet Governor Bob Miller. honored as one of Las Vegas' top 100 the specialized needs of a specific cus­ businesses for several years. tomer, finding ways to reduce costs and Non-Ferrous manufactures, one of the "This has always been a very youthful developing new products to deal with reasons the company works with a variety company in its view," says Brown. "We highly corrosive materials. of materials. "Many metal suppliers de­ have never been staid in our position. For­ "With the continuous improvement pro­ sign new materials for different applica­ ward is definitely where we look to go. As grams our customers are [implementing], tions because the world's ever-changing an employee, every time I have a new idea they expect the same thing of their suppli­ environments are getting more chemical, there's an open door and somebody say­ ers. They're reducing cost, and they ex­ more caustic. Where do those chemicals ing, 'Do you think there's a market there? pect the same of their suppliers," Brown go, and how are they cleaned out?" How can we do this? What if ... ?'" said, citing as an example how the railroad Brown queried. on-Ferrous works with Brown added that with SPS' acquisition of industry reduced the cost of locomotives a number of mills, testing new alloys so Non-Ferrous, the potential for new ideas over the past two years. that when they're introduced, the mill can and growth has increased dramatically Changes in environmental regulations also present its customers with the fasten­ and that it is a very exciting time to be have also meant changes in the products ers capable of withstanding the condi- working for the company. • Communications

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May 1999 • Nevada Business Journal 63 Reformed to a Standstill Have rewritten ethics laws by Michael Sullivan forced the gavel into gridlock? eform, reform, reform. For years this mantra has been chanted by could have inadvertently affected its value. commissioner have stood to profit in any Rpoliticians and those who observe For the first time, the little known Neva­ way by the project. But rather than take a the political process. Indeed, for most of da Ethics Commission came into promi­ chance of being hammered in the press, the past decade, a great deal of time and nence as the group ruled on the Lurie mat­ the white abstention button was pressed. effort have been expended tweaking, fix­ ter. The mayor was not fined, but the There's no way to stem the tide of all ing and downright dismantling what many scandal forced him to abort what would these new ethics proposals. The public, have come to regard a flawed political sys­ have been a certain re-election bid. through the media, has been convinced tem. Laws have been created to tell candi­ Nowadays, ethics complaints are as they are a good idea and the politicians dates how much money they can receive, common as flies at a picnic. early every want some vehicle on which to rest their when they can accept it, from whom they controversial vote is followed by a barrage decisions so they won't be hung out to dry. can take it, and how they can spend it. We of ethical accusations. Many politicians But I can't help thinking that we were have laws telling them when they can vote abstain even when no compelling reason better off when politicians used common and for whom, how they should disclose exists for such a move, just to avoid any sense, voted their conscience and let the and when they should abstain. For a coun­ potential problems. chips fall where they may. try that prides itself on being the world 's Politicians are also passing ethics re­ greatest democracy, we are incredibly re­ form laws at an alarming rate. To avoid s you read this, the Nevada Legisla­ strictive on the people charged with keep­ being caught in an ethical quandary, they ture should be winding its way into ing our freedom alive. want a blueprint for when they can vote Athe last few weeks of the 1999 ses­ Just when did all this hypersensitivity and when they can't. They want strict def­ sion. Legislators and lobbyists alike are begin? In Nevada at least, this fascination initions of what constitutes a friendship trying to cope with the inherent difficulties for legislative ethics and reform can prob­ and when a relationship is too close to of the shortened 120-day session. In some ably be traced to a few key incidents. allow voting. ways, the shorter time span has made it In 1989, the Nevada Legislature voted Through ail this, elected officials con­ easier for lobbyists to kill unnecessary or to raise the pension of its members by 300 tinue to make themselves more and more frivolous legislation - there's just no time percent. No matter that their pension was inconsequential to the process. Although to spare on many of these bills. already very low and you had to be in of­ ethics laws are important, it is now in­ It's also raised the power of the already fice 10 years just to qualify. The media, creasingly easy for a political foe to raise god-like committee chairs. All they had to led by Las Vegas Sun editor and former a potential conflict and force a lawmaker do to kill a piece of legislation was to hold it Governor Mike O'Callaghan, keyed on to abstain or face ethical ruin. until April 9, the deadline for all bills to be the 300 percent factor. Editorials and It's getting hard to remember the days out of committee and to the floor for a vote. news stories eviscerated the lawmakers when common sense was enough to guide On the other hand, the new deadlines and forced them to repeal their vote in a a politician on making votes. Some in the have also elicited quite a spirit of compro­ special session. press lament this phenomenon, but height­ mise. In order to avoid long, drawn-out Numerous lawmakers lost their seats ened media scrutiny is certainly one of the floor debates, lawmakers are forcing lob­ over that vote, including the Democrat reasons lawmakers today are so gun-shy. byists on opposing sides to work things majority leader of the Assembly. It was the It used to be enough that if a politician out before bills are heard by committees. first real sign the media could make a dif­ had an actual business arrangement - one There's been very little controversy thus ference in elections if the issue was strong that was financially beneficial -with some­ far, with most legislation passing by unan­ enough and the stories were plentiful. one appearing before his or her board, then imous consent. The next incident that really poured fuel that would be justification for an abstention This cooperative atmosphere is likely to on the ethics fire was a controversy that or at least a declaration. Now, almost any change, however, as the Assembly focuses came to be known as Good Old Boys arrangement could subject an elected offi­ on Senate bills and vice versa. It will be Land, Inc. In early 1990 it was discovered cial to disclosure and an abstention. interesting to see just how long tempers that Las Vegas Mayor Ron Lurie and City One Clark County Commissioner even stay at bay in this compacted session .• Manager Ashley Hall were partners in a refused to vote on an issue because one of land deal involving a former councilman. the applicants had helped her on a cam­ Michael Sullivan is the presidenr of That land was within city jurisdiction and paign 12 years earlier. There was no cur­ Paladin Advertising, a Las Vegas political it was determined that some coun cil votes rent business relationship, nor would the consulting and government affairs firm.

66 Nev-ada Business Journal • May 1999

NEVADA

What is the biggest customer service mistake a company can make in today's business/consumer world, and what's your advice lor avoiding such pitfalls?

technology from hospitals and "Companies also a cash-oriented town, so we clinics, they really want a provide public offices where more caring, interpersonal need to determine people can drop by and pay relationship with their whether they're ac­ their bills in person. healthcare providers. We established the Washoe cessible enough to Health System University, and we put all 3,000 of our em­ they're customers ployees through intensive -Lou EMMERT schooling. Through the train­ ing at the university, we con­ their customers' expectations. stantly reinforce the impor­ We look for employees capa­ tance of great service and ble of focusing on the cus­ living for your customer. It's tomer and identifying what he LYNN ATCHESON also critical to hold yourself or she wants. Our customer Vice President of Mar­ accountable as an organiza­ service representatives also keting/Communications tion. If you say you value complete six to eight weeks Washoe Health System customer service, you have to of training before they begin BETTE LEAL hinking in terms of do things that reinforce it. For assisting our customers. Our Broker/Owner themselves and what example, we receive patient training forum, the University T Century 21 Consolidated they want, rather than what's satisfaction survey results of Excellence, is designed to important to their customers, every quarter, and we link pay provide ongoing skills educa­ n today's business world, a is a significant mistake many for performance to whether tion to employees at all levels I company must keep in businesses make. They don't the company meets certain of the company. It's an ongo­ touch and communicate with expend the resources to con­ service targets. ing process - you can't sim­ its customers, whether by duct research focus groups, or ply train employees once and telephone, regular mail or, undertake other efforts to de­ LOU EMMERT assume that's enough. today, on the Internet with e­ termine clients' priorities and Vice President and Companies also need to de­ mail. The customer wants be General Manager of how to deliver on them. An­ termine whether they're ac­ contacted before, during and Nevada Operations other common misstep busi­ Sprint cessible enough to their cus­ after the sale. Century 21 nesses make comes from set­ tomers. For example, do you Consolidated has a complete ting high service standards e're in an age character­ maintain office hours con­ customer service department and not giving employees the Wized by very sophisti­ ducive to doing business with that consistently sends out tools or training to deliver su­ cated and aware consumers, your company? Las Vegas follow-up letters and e-mail to perior service. Over the past so companies must constantly generally stays open 24 hours our customers after contact six years, our extensive re­ pay attention to the service a day, so our Southern Neva­ has been made. After the sale, search found that while cus­ they provide. A major mistake da offices keep longer hours we have a five-year follow up tomers expect great profes­ many businesses make comes than Sprint affiliates in other plan called "Century 21 Pre­ sionalism and state-of-the-art with failing to understand states. Also, Las Vegas is also ferred Client Club." •

68 evada Business j ou rnal • May 1999 One Half for Health ••• Aplan lor tobacco settlement funds

by GOVERNOR KENNY GUINN he Millennium Scholarship Program, to provide to provide some relief to our which would allow any high school seniors from these overwhelming costs. Tstudent who graduated with a "B" av­ The second major component of the Fourteen days after erage, or better, to attend a Nevada univer­ evada Senior Health Plan is pharmaceu­ sity or community college, was received tical insurance for low-income seniors. In being sworn in with great enthusiasm by students, parents most cases, Medicare either does not pro­ and educators statewide. Now my staff and vide coverage for prescription drugs, or as Nevada's 28th I have crafted a plan to use the second half does so only through costly optional pro­ governor, I delivered of the tobacco money for a program that I grams. This portion of the Nevada Senior think is just as exciting. We're calling it the Health Plan will establish a prescription my first State of the Nevada Senior Health Plan. drug program to reduce this financial bur­ The Nevada Senior Health Plan has den for our seniors. State address, dur- three major components, all of which are The third major component of this designed to help evada's senior citizens health plan is what we're calling "nest ing which I unveiled meet their healthcare needs without egg" protection. Many seniors have to draining their life savings. The fust com­ spend down their assets before they be­ my plan to use half ponent is subsidized long-term care insur­ come Medicaid eligible. Imagine two ance for low-income seniors. The state, older people requiring the same amount of Nevada's share of using the same income requirements used of long-term care at the same time. Per­ to determine the senior citizen property son "A" saved all his life and has consid­ tobacco settlement tax rebate, will subsidize up to 90 percent erable assets; person "B" does not. Per­ of a senior citizen's private insurance ex­ son "B" gets Medicaid coverage right funds for a historic penses. The need for this type of support away, but person "A" is forced to spend is crucial: fully half of all people over the nearly all his life savings before Medicaid education program, age of 65 require some form of custodial coverage is granted. Under our "nest egg" care, whether at home, an adult day­ protection plan, if a senior buys an ap­ the Millennium care center, or a nursing home. The cost proved long-term care insurance policy of nursing home care can approach and uses it for at least three years, the Scholarships. $100,000 per year, meaning an uninsured state would not require that person to senior citizen would almost certainly spend down his or her life savings in have to deplete his or her life savings to order to be covered by Medicaid. provide that form of care. Insurance for In addition to the three major compo­ long-term care can also be financially nents described above, the Nevada Senior burdensome - costing as much as $4,000 Health Plan will provide a tobacco educa­ per year. As Nevada's Governor, I want tion and prevention program and will es-

May 1999 • Nevada Business j ournal 69 tablish a Health Sciences Center to ad­ dress healthcare concerns in Nevada's rural counties. Of course, we can't forget the dangers tobacco poses to our state's citizens, es­ pecially our young people. That's why my plan includes a comprehensive pro­ gram to educate the young and help steer them away from cigarettes and chewing tobacco. Under my plan, community and local coalitions will be created to help stop the use of tobacco products by teenagers; an aggressive public education campaign will be launched; and funding will be provided for nicotine addiction treatment, education and research. I be­ lieve more teenagers will choose to live tobacco-free if they are properly educated and warned about the dangers of smoking and chewing tobacco. I'm very proud to have spent more than 34 years as a businessman and educator in Nevada. My wife Dema and I are proud to have raised our children in this state and to have seen our grandchildren born evadans. And of course I'm proud and honored to have been elected your gover­ nor. That's why I feel so strongly about using the tobacco settlement money to en­ sure more of our high school graduates go on to achieve a higher education; and that we do whatever we can to make sure the lives of our senior citizens are not fraught with undue stress over the financial re­ quirements of proper health care. I'm inviting the Nevada Legislature to join me in crafting the most comprehensive ap­ proach to our state's pressing health needs. This plan will enable Nevada's se­ niors to enjoy their retirement comfort­ ably, without fear of high medical bills leading to impoverishment. The plan also makes sense for the state, since we rely on private, preventive solutions to senior health issues. The special needs of rural counties are addressed, and the plan in­ cludes a common-sense program to keep our children away from the dangers of smoking. The Nevada Senior Health Plan contains many important elements. Per­ haps the most important is the peace of mind it will bring to Nevada's seniors . •

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required by the other divisions will also changes in the per-share price. These ac­ by Secretary of State Dean Heller be available for download. A user can tivities have generated an increasing num­ now review summary and detailed cover­ ber of calls to the Securities Division As the Nevada Secre- age statistics about the 1998 primary and ranging from simple inquiries to serious general elections in the Elections Divi­ complaints. The Securities & Exchange tary of State, I am com­ sion section of the Web site. Commission has also reported an in­ Since the inception of the Web site, we mitted to incorporating creased number of calls concerning online continue to add more information on a investing and day trading. the capabilities of the monthly basis. Future plans will make it How does this affect you as a Nevada possible to pay corporate fees, modify resident? Any Nevada firm or individual Internet into the way my corporate information by resident agents you transact securities business with must and reserve corporate names online. The be licensed by the Securities Division, so office does business. site plans for the Securities Division to any online firm must be licensed with include filing forms, an investor educa­ Nevada. Before placing your fust trade, Until a year ago, information was tion section with calendar of events and a you as an investor should ask questions of received from my office by picking summary of enforcement actions taken by the firm. For instance, how are order exe­ Uit up in person or through the use of the Securities Division. cutions handled? What is the difference a postal service. In the last year, however, I know the Internet has affected many between "market" and "limit" orders and technology has invaded every aspect of investors' lives in how brokerage firms benefits and risks of each? In some condi­ the Secretary of State's office. conduct business and how individuals tions, a market order may be executed at a The ftrst manifestation of modern tech­ manage their own investments. All of this significantly different price than the quot­ nology in use at the Secretary of State's is possible because the technology of the ed price while limit orders will be execut­ office came through in the "Document on Internet provides vast amounts of infor­ ed only at the specified price, but there is Demand" service. By calling 1-800-583- mation and resources instantaneously. the possibility the order will not be exe­ 9486, anyone with a fax machine can re­ The Internet has also affected the bro­ cuted. Occasionally these systems may ceive documents needed for filing corpo­ kerage industry. The National Association have delays. An investor cannot always rations, LLCs, LLPs, trademarks, notaries, of Securities Dealers (NASD) reports more expect "instantaneous" execution and re­ UCCs and certain Nevada secmities forms than 100 brokerage firms now offer online porting. Investigate and understand the al­ within minutes. trading services, allowing investors to ternatives to executing and confirming Last March, we opened our Web site at take advantage of access and individual your orders if online problems are en­ http://sos.state.nv. us. Internet users can control of their brokerage account. More countered. You should understand that access commercial filings by searching investors are taking direct control of their during periods of volatility in price and under the corporation name, corporate of­ investments by opening on-line brokerage volume of a particular stock you may have fleer, resident agent or corporate ftle accounts, and some investors have even difficulty executing your trade due to sys­ number to check the status of an applica­ gone the next step and become involved in tem capacity limitations. Ask the firm to tion for corporation, LLC or LLP. Corpo­ "electronic day trading." Day trading is explain its procedures for responding to rate forms are also available for down­ the rapid purchase and sale of large blocks access issues and ask whether their system load, and in the near future, other forms of stock to take advantage of small is adequate to handle high volume.

72 Nevada Business j ournal • May 1999 Another area of technology has brought What should you look out for when issuer must register the offering or day trading to investors. Day trading in­ "surfing the net" for investment opportu­ have a valid exemption from regis­ volves a high volume of trading activity nities? The main red-flags are mumbo­ tration. To see if any investment deal and should be considered speculative in jumbo about new technology designed to and its promoters are properly regis­ nature because of the objective of achiev­ impress and confuse you and premise to tered with or licensed by the Securi­ ing short-term profits. The activity may buy now. Scam artists have years of ex­ ties Division, call 1-800-758-6440. actually result in the loss of the entire in­ pertise in all areas of fraud and are Also, ask about prior complaints or vestment. Even if the trades result in prof­ schooled in overcoming every possible violations. its, each trade is charged a commission, objection. Many have simply dusted off 2) Get it in writing. Don't be fooled by which can be considerable because it is the old sales scripts used to sell oil and slick promotional materials. Anyone based upon the number of trades. There gas deals of the '70s and wireless cable can produce brochures at a local are firms that offer day trading capabili­ deals of the '80s. As always, if you don't copy center, buy a toll-free number ties and instruction to the traders and the understand the investment, consult a pro­ and rent a mailbox at a prestigious fum. Individuals who are traders for the fessional or don't invest. If it sounds to address. Insist on receiving a firm must be licensed in Nevada. good to be true- it probably is. prospectus that provides complete Along with the beneficial uses of tech­ disclosure of risk factors and a nology comes the scams artists and fraud­ HOW TO PROTECT YOURSELF breakdown of how much of the in­ ulent promoters. The Securities Division vestment is going to commissions, has participated in joint "sweep days" 1) Check for proper registration and brokers' fees or marketing costs, ver­ with other states' securities divisions and prior complaints against the com­ sus the amount invested in acquiring the Federal Trade Commission (FTC) re­ pany and broker. Although you are and developing the system. Check sulting in action taken by the FTC against able to access Web sites from around the financial statements of the com­ companies offering fraudulent invest­ the world, in order for certain in­ pany. Do they have them? Are they ments over the Internet. vestments to be sold in Nevada, the current? Are they audited? •

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May 1999 • Nevada Business journal 73 HOUSEHOLD EMPLOYEE TAXES Don't be a nanny-tax ninny

inding the right person to care for and pay FICA taxes if you pay an employee What are my reporting responsibilities? your home or dependents can be dif­ more than $1 ,100 during the calendar year. enerally, you use Schedule H (Form Fficult. Fulfilling your tax obligations (When your payments equal or exceed the G1040) of your individual tax return to for household workers shouldn't be. To $1,100 threshold, the entire amount of report FICA taxes, as well as federal unem­ help you comply, we've summarized the wages paid and not just the excess is subject ployment taxes and any federal income tax rules covering household employees. to FICA taxes.) If your worker is under age taxes withheld from the worker. However, 18 at any time during the year, and the do­ if you own a business as a sole proprietor, Who is a household employee? mestic service provided is not his or her you can include the taxes for your house­ f you pay someone to perform household principal occupation, you do not have to hold worker on the FICA and FUTA fonns Iservices in or around your home and that withhold FICA taxes. that you fi le for your business. person qualifies as your employee, you For 1999, you and your employee each may face several tax responsibilities on the pay FICA tax at a rate of 7.65 percent. You How can I avoid paying penalties? person's behalf when the worker's wages either can withhold your employee's share eginning in 1998, household employers exceed certain amounts. While household from his or her wages or pay it from your Bmust make quarterly payments of Fed­ employment taxes are sometimes referred own funds. If you pay the full amount, the eral Household Employment Taxes (Social to colloquially as the "nanny tax," in reali­ employee's share must be included in the Security, Medicare, FUTA, and withheld ty, the rules extend to babysitters, house­ employee's wages for income-tax purposes. Federal Income Taxes) or risk substantial keepers, home health aides, gardeners, and If you pay cash wages of $1 ,000 or penalties. (The penalty-free year-end pay­ other similar domestic workers. A house­ more to all household employees in any ment option is no longer available.) There hold worker is considered your employee calendar quarter, you are liable for FUTA are several ways you can meet your oblig­ if you control not only what work is done, taxes. The FUTA tax rate for 1999 is 6.2 ation of paying enough employment taxes but also how it is done. If an agency sup­ percent of the first $7,000 of wages you for your household help, as well as suffi­ plies the worker and exercises control over pay to each employee during the calendar cient income tax for yourself. You can re­ what work is done and how it is done, that worker is not your employee. Similarly, if year. However, an employer is allowed a quest that your employer withhold more the worker controls these factors , and uses partial credit against his or her taxes based federal income tax from your wages. For a his own tools and supplies, he or she is on state unemployment insurance tax lia­ pension or annuity, you can request more likely to be categorized as self-employed. bility. FUTA taxes are your responsibility federal income-tax withholding from your and must be paid from your own funds. benefits. Or, you can begin to make or in­ What taxes am I responsible for? You cannot withhold FUTA taxes from crease your estimated tax payments. s a household employer, you generally your employee's wages. If you do not have enough federal in­ Aare responsible for paying two taxes: As a household employer, you are not re­ come tax withheld or pay enough estimat­ FICA (Social Security and Medicare) and quired to withhold federal income taxes ed tax, you may have to pay an estimated FUTA (Federal Unemployment) taxes. So­ from your worker's wages. However, you tax penalty. IRS Publication 505, Tax With­ cial Security and Medicare taxes pay for may do so if your worker requests that of holding and Estimated Tax can help you benefits that workers and their families re­ you and you agree. Just be sure you have the determine the correct amount of withhold­ ceive under the Federal Insurance Contri­ worker provide you with a completed Fonn ing so you can avoid penalties. • bution Act (FICA). W-4, Employee Withholding Allowance, so Federal law requires you to withhold you can withhold the correct amount. Prepared by the Nevada Society of CPAs

74 Nevada Business journal • May 1999 TopRa Nevada STATEWIDE BOOK OF LISTS www.topranknevada.com

Architectural firms ren1ain steady, chan1bers grow BOOK~LISTS his month's lists hold few surprises a key part of the state's residential develop­ Mav 1999 given the state's high-growth mode. ment environment. For each neighborhood TMost architecture fmns have either reaching build-out, another quickly takes Featured Lists posted gains or a steady perfmmance in its place. Las Vegas' Summerlin retains its tetms of number of employees. A small position as the country's best-selling mas­ AIR PORTS ...... 76 minority show fewer employees, due in ter-pian, and Del Webb Corp.'s incipient CHAMBERS OF COMME RCE ...... 78 some cases to a parting of the ways among Anthem will sustain master-pian growth in principals. The architecture community Southern evada for years to come. MAS TER-P LANN ED should enjoy continued good fortune as The airline industry shows changes in CO MMUNITI ES ...... 80 need for planning and design work keeps the last year as well: this year's list in­ ARC HITECTS ...... 81 pace with the demand for private and pub­ cludes Las Vegas-based upstart National AIRLI NES ...... 85 lic sector buildi ngs. Airlines, slated to begin service near the Chambers of commerce are also benefit­ end of 1999's second quarter. ational's MIN OR ITY-O WNED ing from the state's expanding business new service, combined with increased BUS IN ESSES ...... 87 community. With few exceptions, member­ flight schedules from both Southwest and ship rose over the last year. In a handful of America West, may yet reverse the fortunes Coming in June demographically smaller regions with less of Nevada's dipping air travel numbers. In­ AUTOMOBILE DEALERSHIPS developed business communities, chamber deed, an early glimpse at statistics from the GOLF CO URSES membership either dropped or remained beginning of the year reveal air traffic into stable. Expect membership numbers to the state's major markets is on the upswing HOSP ITA LS continue their upward trend as Nevada re­ for 1999. PROFESS IONAL & mains popular among businesspeople seek­ TopRank evada is also growing: we've TRADE ORGANI ZATIONS ing a new climate for commerce. added two new lists this month - minority­ WOMAN-OW NED BUSINESSES Master-planned communities compose owned businesses and Nevada's airports . •

May 1999 • Nevada Business journal 7; TopRankiNevada STATEWIDE BOOK OF LISTS Nevada Airports Listed in Alphabetical Order

AIRLINES PHON E RUNWAY FUEL MAILING ADDRESS L OCATION TYPE AVAILABLE An ENDED MANAG ER(S) O WN ER(S) Alamo Landing Field 775-784-5451 Alamo Dirt No No Ed Wright Bureau of Land Management 300 Booth St. , Reno 89502 Austin Airport 775-861-6400 Austin Paved Yes No Bonnie Duke Bureau of Land Management PO Box 12000, Reno 89520-6400 Battle Mountain Airport 775-635-2885 Battle Mountain Paved Yes Yes Bonnie Duke Lander County 315 S. Humboldt, Battle Mountain 89820 Beatty Airport 775-482-8191 Beatty Paved No No Robert Wickenden Nye County PO Box 153, Tonopah 89049 Boulder City Municipal Airport 702-293-9405 Boulder City Paved Yes Yes Mike Hafen Boulder City Municipality 401 California, Boulder City 89005 Carson Airport 775-887-1234 Carson City Paved Yes June-Sept. Yvon Weaver City Airport Authority 2600 E. Graves Ln. , Ste. 6, Carson City 89706 Crescent Valley 775-784-5451 Crescent Valley Dirt No No Leonard Fiorenzi Bureau of Land Management 300 Booth St., Reno 89502 Currant Ranch Airport 775-784-5451 Currant Dirt No No Carolyn Drayton Bureau of Land Management 300 Booth St., Reno 89502 Dayton Valley Airpark 775-246-5019 Dayton/ Paved No No Ken Orcutt John Lawrence PO Box 1349, Dayton 89403 Carson City Derby Field 775-273-2208 Lovelock Paved Yes No Brad Arnold Pershing County PO Box 820, Lovelock 89419 Duckwater Airport 775-784-5451 Duckwater Dirt No No Barry Bradshaw Bureau of Land Management 300 Booth St., Reno 89502 Dyer Airport 775-861-6400 Dyer Dirt No No Bud/ Anita Johns Bureau of Land Management PO Box 12000, Reno 89520-0006 Echo Bay Airstrip 702-293-8908 Overton Paved No No Bruce Lenin Lake Mead Nat'! Recreation Area 601 Nevada Hwy. , Boulder City 89005 El ko Municipal Airport-J.C. Harris Field 775-777-7110 Elko Paved Yes Yes Cris Jensen City of Elko 1751 College Ave., El ko 89801 Yelland Field 775-289-2341 Ely Paved Yes Yes Ron Cassinelli White Pine County PO Box 659, Ely 89301 Empire Airport 775-861-6400 Empire Dirt No No Elwood and Bureau of Land Management PO Box 12000, Reno 89520-0006 Wanda Heiss Eureka Airport 775-237-5372 Eureka Paved No No Booth Bailey Eureka County County Courthouse Box, Eureka 89316 Fallon Municipal Airport 775-423-5107 Fallon Paved Yes Yes Larry White City of Fallon 55 W. Williams Ave., Fallon 89406 Ft. Ruby Ranch Airstrip 702-293-7504 Ruby Valley Dirt No No Kim D. Hanson Lynn Goodfellow Lynn Goodfellow Corp., Boulder City 89005 Gabbs Airport 775-482-3626 Gabbs Dirt No No Robert Wickenden Nye County PO Box 153, Tonopah 89049 Goldfield Airport 775-485-6367 Goldfield Dirt No No Donald Schrider Esmeralda County PO Box 51 , Goldfield 89013 Hadley Airport 775-861-6400 Round Paved No No Mark loli Bureau of Land Management PO Box 12000, Reno 89502 Mountain Hawthorne Municipal Airport 775-945-3676 Hawthorne Paved Yes No Gary Schaaf Mineral County PO Box 528, Hawthorne 89415 Henderson Executive Airport 702-261-5150 Henderson Paved Yes Yes Tom Donaldson Clark County PO Box 11005, Las Vegas 89110 Hidden Hills Airport 702-384-2345 Pahrump Dirt No No Albert R. Carpenter Roland H. Wiley 1204 Westwood Dr., Las Vegas 89102 Jackass Aeropark 775-861-6400 Amargosa Dirt No Yes Ed J. Rigler PO Box 12000, Reno 89520-0006 Hayden Field 775-738-5398 Jackpot Paved Yes Yes Lynn Forsberg Elko County County Commission, Elko 89801 Jean Airport 702-739-521 1 Jean Paved Yes Yes Tom Donaldson Clark County PO Box 11005, Las Vegas 89111 Kidwell Airport 702-297-1228 Cai-Nev-Ari Dirt Yes Yes Nancy Kidwell Nancy Kidwell PO Box 430, Cai -Nev-Ari 89046 Lida Junction 775-861-6400 Goldfield Dirt No No Howard Harrell Bureau of Land Management PO Box 12000, Reno 89520-0006 Lincoln County Airport 775-962-5185 Panaca Paved No Yes Ed Wright Lincoln County Lincoln County Courthouse, Pioche 89043 McCarran International Airport 702-261-5150 Las Vegas Paved Yes Yes Randy Walker Clark County PO Box 11005, Las Vegas 89111-1005 Mesquite Municipal Airport 702-346-5295 Mesquite Paved Yes Yes John Robinson City of Mesquite 11 E. Mesquite Blvd., Mesquite 89024 Mina Airport 775-861-6400 Min a Dirt No No E.S. Gates PO Box 12000, Reno 89520-0006 Minden-Tahoe Airport 775-782-9871 Minden Paved Yes Nov.-Feb. Jim Braswell Douglas County PO Box 218, Minden 89423 North Las Vegas Air Terminal 702-261-5150 North Paved Yes Yes DND Clark County PO~)(, "\1005, l.ilo:. \leg~ '2.9"\10 1,..~\Jcg<:e> Owyhee Airport 775-757-3330 Owyhee Paved No No Jim Smith Shoshone Paiute Tribes Duck Valley Indian ReseiVation, Owyhee 89832 CONTINUED 76 Nevada Business journal • May 1999 TopRankiNevada S T AT E WIDE BOOK OF LISTS Nevada Airports (continued) Listed in Alphabetical Order

A IRLINES PHONE RUNWAY FUEL MAILING ADDRESS LOCAnoN TYPE AVAILABL E AmNDED MANAGER(S} OWNER(S} Parker Carson Stolport 775·882·2133 Carson City Dirt No No James Parker James Parker PO Box 1728, Carson City 89701 Perkins Field 702·261·5117 Overton Paved Yes Yes DND Clark County PO Box 11005, Las Vegas 89111 Reno Stead Airport 775· 328·6570 Reno Paved Yes Yes Rich Bennett Washoe County PO Box 12490, Reno 89510 Reno Tahoe International Airport 775-328·6405 Reno Paved Yes Yes Krys Bart Washoe County PO Box 12490, Reno 89510 Rosaschi Air Park 775-465-2417 Smith Paved Yes No Michael Rosaschi Michael Rosaschi PO Box 208, Smith 89430 Searchlight Airport 775·861·6400 Searchlight Paved No No DND Bureau of Land Management PO Box 12000, Reno 89502 Silver Springs Airport 775-577-5037 Silver Dirt No No Hale B. Bennett Lyon County 31 S. Main, Yerington 89447 Sky Ranch Estates 702-723·5533 Sandy Valley Paved No lrreg. Dale Engel Sky Ranch Homeowners Association HCR 37, Box 455, Sandy Valley 89019·8623 Spanish Springs Airport 775·861·6400 Spanish Springs Dirt No No Dante Edwards Bureau of Land Management PO Box 12000, Reno 89520·0006 Stevens/Crosby Field 775· 758·6433 North Fork Dirt No No Roy Richards North Fork Cattle Co. North Fork Rte., El ko 89801 liger Field 775-861-6400 Fernley Dirt No No Sheri Wheeler Bureau of Land Management PO Box 12000, Reno 89502 Tonopah Municipal Airport 775-482-8157 Tonopah Paved Yes Yes Robert Wickenden Nye County PO Box 153, Tonopah 89049 Wells Municipal Airport 775·752·3355 Wells Paved Yes Yes Jim Christiaens City of Wells PO Box 366, Wells 89835 Winnemucca Municipal Airport 775·623·6333 Winnemucca Paved Yes Yes Robert Urresti Winnemucca 90 W. 4th St. , Winnemucca 89445 Yerington Municipal Airport 775·463·3511 Yerington Paved Yes Yes Roland Adams City of Yerington PO Box 479, Yerington 89447 information provided by the Nevada Department of Transportation BOOK ~LISTS m Note: The above information was supplied by represen tatives of the listed companies in response to faxed survey fOfms. Companies not appearing did not respond. To the best of our knowledge, th e information is accurate as of press time. OF WMe f:'lery effort is made to ensure acruracy and thoroughness, errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of lists, Research Depl, 2127 Paradise Rd ., LV. NV 89104.

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May 1999 • 1\f\'ada Business Journal ii TopRankiNevada STATEWIDE BOOK OF LISTS Chambers of Commerce

Ranked by Membership FIT EM PL. ~ CHAMBER OF COMMER CE PHONE ANNUAL D UES BoARD SE NIOR NV EXEC ~ ADDRESS E-MAIL WEB SITE ADDR ESS MEMBERS 1998 BUDGET ME MBERS YEAR ESTABLISHED Las Vegas Chamber of Commerce 702-641 -5822 DND DND 5,800 $290-$25,000 52 Donald L. "Pat" Shalmy 3720 Howard Hughes Pkwy. , LV 89109 $5,200,000 31 1911

Reno-Sparks Chamber of Commerce 775-686-3030 DND Reno -Sparks Chamber.org 1,800 250 minimum 18 Harry York 405 Marsh Ave., Reno 89505 1,000,000 23 1901

Carson City Area Chamber of Commerce 775-882 -1565 ccchamber®semp.net carsoncitychamber.com 1,070 195 minimum 4 Larry M. Osborne 1900 S. Carson St., Carson City 89701 250,000 16 1945

4 Henderson Nevada Chamber of Commerce 702-565-8951 DND DND 800 DND 4 Alice J. Martz 590 S. Boulder Hwy., Henderson 89015 470,000 14 1943

5 Latin Chamber of Commerce 702-385-7367 [email protected] lasvegaslatincc.com 720 200-250 4 Otto Merida 829 S. 6th St., Las Vegas 89125 350,000 25 1976

6 Sparks Chamber of Commerce 775-358-1976 [email protected] DND 655 DND 3 Don Johnston 831 Victorian Ave., Sparks 89431 187,260 17 1979

7 Tahoe-Douglas Chamber of Commerce 775-588-4591 [email protected] DND 610 DND 7 Kathleen Farrell PO Box 7139, Lake Tahoe 89449 480,000 21 1961

8 Elko Chamber of Commerce 775-738-7135 [email protected] elkonevada.com 600 190 minimum 4 Carla Wille 1405 Idaho St. , Elko 89801 250,000 20 1907

9 Carson Valley Chamber of Commerce DND carsonvalleynv.org 525 100-550 3 Dave Bolick and Visitors Authority 775-782-8144 312,000 16 1945 1512 Hwy 395, Ste. 1, Gardnerville 89410

10 North Las Vegas Chamber of Commerce 702 -642-9545 DND DND 460 220 minimum Richard L. Conner 2290 McDaniel St. , North Las Vegas 89030 200,000 16 1957

11 Incline Village/Crystal Bay [email protected] DND 450 150-2 ,000 3 Jim Jeffers Chamber of Commerce 775-831 -4440 250,000 1957 969 Tahoe Blvd ., Incline Village 89451

12 Pahrump Valley Chamber of Commerce 775-727-5800 DND DND 403 100 Marge Taylor PO Box 42 , Pahrump 89041 250,000 9 1981

13 Laughlin Chamber of Commerce 702 -298-2214 [email protected] laughlinchamber.com 340 150-1,1!)0 4 JoEIIe Hums PO Box 77777, Laughlin 89028 240,000 16 1983

14 Asian Chamber of Commerce 702 -737-4300 DND DND 300 50-250 Robert Young 900 E. Karen Ave. , Ste. C-217, LV 89109 N/ A 13 1986

15 Boulder City Chamber of Commerce 702-293-2034 [email protected] bouldercitychamber.com 220 157 Cheryl Ferrence 1305 Arizona St., Boulder City 89005 N/A 10 1932

16 Mesquite Area Chamber of Commerce 702-346-2902 DND mesquite-chamber.com 200 75-1 ,100 Elizabeth Leavitt 850 W. Mesquite Blvd. , Mesquite 89027 90,000 21 1974

17 Mason Valley Chamber of Commerce 775-463-2245 [email protected] DND 175 100-500 DND 227 S. Main St., Yerington 89447 65,000 9 1955

18 Greater Fallon Area Chamber of Commerce 775-423-2544 DND fallonchamber.com 150 30-625 1 DND 65 S. Maine St., Su ite C, Fallon 89406 40,000 9 1948

19 White Pine Chamber of Commerce 775-289-8877 DND elynevada.org 125 DND 2 Lorraine Clark 636 Aultman St., Ely 89301 DND 23 1981

20 Dayton Area Chamber of Commerce 775-246-9229 DND DND 100 30-240 0 Wayne Pedlar PO Box 2408, Dayton 89403 DND 10 1983

20 Tonopah Ch amber of Commerce 775-482-3859 [email protected] tonopah.org 100 35-75 0 Carl Paice PO Box 869, Tonopah 89049 15,000 11 1939

22 Mineral County Chamber of Commerce 775-945-5896 [email protected] DND 85 50-300 1.5 Eugene D. Dillard 932 E St. , Hawthorne 89415 58,000 9 1979

23 Pershing County Chamber of Commerce 775-273-7213 DND DND 81 Varies 1 DND 25 Marzen Ln., Lovelock 89419 20,000 8 1953

24 Pioche Chamber of Commerce 702-962-5544 DND DND 45 5 0 Don Shanks P.O. Box 127, Pioche 89043 3,000 45 1965

25 Wells Chamber of Commerce 775-752-3540 DND DND 40 100 Fred Mayes 673 Lake St. , Wells 89835 DND 10 1911

26 Greater Austin Chamber of Commerce 775-964-2200 DND DND 21 10-35 0 Tammy Manzini P.O. Box 212 , Austin 893 10 16,000 9 1967

27 Amargosa Town Office/Chamber 877-693-1979 DND DND 0 15-25 0 N/A HCR 69 Box 401-W, Amargosa 89020 0 5 DND

DND ~ Did not disclose BODK~LISTS m ~~~ ~:;~;:d~:c:nrr::~:~~ e~~r~uftc~~~ya~d~~~~~;!~.f e~~~s!~ ~~~;:~~d~ ~~~~n~0c~~~~~~~~ :~~~~~~~~~~~t,:g~~~gt~ i~o~~~:~~~d~~~t~:! ~~~~r~~~~;;a~~ ~:~~~~~ ~:~~~::~d~ L~ ~es~ 78 Nevada Business Journal • May 1999 ~+k LAS VEGAS CHAMBERofCOMMERCE ~+F THE VOICE OF BUSINESS

GOVERNMENT s

WATCHES OUT FOR BUSINESS LI

VEGAS CHAMBER OF COMMERCE."

"THE LAS VEGAS CHAMBER OF COMMERCE WATCHES OVER

IMPORTANT POLITICAL BUSINESS ISSUES TO PROTECT THE

INTERESTS OF BUSINESSES JUST LIKE YOURS." TopRankiNevada STATEWIDE BOOK OF LISTS Master-Planned Communities Ranked by Total Number of Units at Site (3·15·99)

PRICE RANGE (000) PRIMARY D EVElOPER(S) TOTAl UNrrs z MAmR·PLANNEO COMMUNITY PHONE YEAR FIRST "< "" ADDRESS WEoSrn; LOCATION OF COMMUNITY % COMPlffi HOME CLOSE D Summerlin 702·791 ·4270 The Howard Hughes Corp. 60,000 • • • $80-$1 ,000+ 1645 Village Center Cir.• Ste. 200, Las Vegas 89134 summerlin.com Las Vegas 31 % 1991 Double Diamond Ranch 775-850-4200 Double Diamond Homes 3,200 $130s-$200s 800 S. Meadows Pkwy., Ste. 100, Reno 89511 doublediamondhomes.com Reno 30% 1996 3 Desert Shores 702·254·1020 RA Homes 3,100 $90-$1 ,500 2500 Regatta Dr., Las Vegas 89128 DND Las Vegas 9B% 1989 4 Green Valley Ranch 702·45B·BB55 American Nevada Corp. $11 2-$750 901 N. Green Valley Pkwy., Henderson 89014 DND Henderson 1994 5 Wingfield Springs 775-626-6500 Loeb Enterprises LLC $120·$1,000 7755 Spanish Springs Rd., Sparks 89436 wingfieldsprings.com Sparks 1996 6 Eldorado 702·B76·2634 Pardee Homes $110-$183 7220 Bermuda Rd., Las Vegas 8911 9 pardeehomes.com North Las Vegas 1990 7 Ventana Canyon 702-222-1410 The Developers of Nevada, $99-$191 7448 W. Sahara Ave., Las Vegas 89117 devofnev.com LLC I Henderson 1996 8 Southfork 702-222-1410 The Developers of Nevada, $106-$250 7448 W. Sahara Ave ., Las Vegas B91 17 devofnev.com LLC I Henderson 1996 9 Rancho Alta Mira 702-362-6262 Dunmore Homes $105-$150 2655 S. Rainbow Blvd., Ste. 200, Las Vegas 89146 DND Las Vegas 1992 10 Section Seve n 702-362-6262 Collins Bros. DND 2655 S. Rainbow Blvd. , Ste. 200, Las Vegas 89146 DND Las Vegas DND 11 Los Prados 702-362-6262 DND DND 2655 S. Rainbow Blvd. , Ste. 200, Las Vegas 89146 DND Las Vegas DND 12 Rancho Las Palmas 702-876-2634 Pardee Homes $119-$185 7220 Bermuda Rd ., Las Vegas 89119 pardeehomes.com Las Vegas 1986 13 South Shores 702-362-6262 DND DND 2655 S. Rainbow Blvd., Ste. 200, Las Vegas 89146 DND Las Vegas DND 14 Northshores 702 -362-6262 DND DND 2655 S. Rainbow Blvd., Ste. 200, Las Vegas 89146 DND Las Vegas DND 15 MacDonald Ranch Country Club 702-458-0001 Rich MacDonald & Foothills 850 $135-$1 ,000+ 2920 N. Green Valley Pkwy., Ste. 212, Henderson 89014 DND Partners I Henderson 85% 1998 16 Seven Hills 702-458-8855 Silver Canyon Partnership 780 $110-$1 ,000 901 N. Green Valley Pkwy., Henderson B9014 DND Henderson 25 % 1996 17 Anthem by Del Webb 702-914-4800 Del Webb Corp. 731 $140·$300 11500 S. Eastern Ave ., Henderson 89012 delwebb.com Henderson 6% 1998 18 Emerald Valley 702-362-6262 Lewis Homes DND 2655 S. Rainbow Blvd., Ste. 200, Las Vegas 89146 DND Henderson 1995 19 Silverwood Ranch 702-362-6262 Pulte-D.R. Horton DND 2655 S. Rainbow Blvd., Ste. 200, Las Vegas 89146 DN D North Las Vegas 1994 20 Palm Canyon 702-362-6262 Rhodes Homes DND 2655 S. Rainbow Blvd., Ste. 200, Las Vegas 89146 DND Henderson 1994 21 Montreux 775-849-9444 Montreux Joint Venture $625-$1,750 16475 Bordeaux Drive, Reno 89511 [email protected] Reno 1996 22 Champion Village 702-896-1988 Champion Homes $129-$200 444 E. Warm Springs Rd. , Ste. 120, Las Vegas 89119 DND Henderson 1998 23 Spring Valley Ranch 702-873-3994 Chartered Development $85-$260 6120 W. Tropicana Ave. , Ste. A16-229, Las Vegas 89103 charteredhomes.com Corp. I Las Vegas 1996 24 Pebble Creek 702-362-6262 Kaufman & Broad DND 2655 S. Rainbow Blvd., Ste. 200, Las Vegas 89146 DND Henderson 1993 25 Pebble Canyon 702 -362-6262 Pacific Homes 365 DND 2655 S. Rainbow Blvd., Ste. 200, Las Vegas 89146 DND Henderson 100% DND 26 St. James's Village 775-849-9070 St. James 's Village, Inc. 188 $85-$559 4100 Joy Lake Rd ., Reno 89511 stjamesvillage.com Reno 42 % 1995 27 Job's Peak Ranch 775-782-5100 Cole Smith/Allen Fleming 122 $175·$780 PO Box 2410, Minden 89423 jpranch.com Minden 1% 1998 28 Claridge Pointe 775-677-1500 DHS Construction, Inc. $109-$159 100 Platinum Po inte Way, Reno 89506 [email protected] Reno 1996 29 The Ridge at Spanish Springs 775-829-2810 M.C. Neuffer Company $165-$225 3388 Lakeside Ct., Reno 89509 DND Reno/Spanish Springs 1996 30 Foothills at MacDonald Ranch 702-362-6262 Sunridge at MacDonald 30 DND 2655 S. Rainbow Blvd., Ste. 200, Las Vegas 89146 DND Ranch I Henderson 5% DND Lake Las Vegas Resort 702-564-1600 Transcontinental Prop .. Inc. DND $4005-$1,000+ 1600 Lake Las Vegas Pkwy., Henderson 89011 lakelasvegas.com Henderson DND DND Silverado Ranch 702-362-6262 Astoria Homes DND DND 2655 S. Rainbow Blvd., Ste. 200, Las Vegas 89146 DND Henderson 0% DND Sunridge at MacDonald Ranch 702-362-6262 DND DND DND 2655 S. Rainbow Blvd., Ste. 200, Las Vegas 89146 DND Henderson DND • • • • DND DND =Did not disclose ~LISTS ~ Note: The above information was supplied by representatives of the Jirted companies in response to faxed survey forms. Companies not appearing did not respond . To the best of our knowledge, the information is accurate as of press tim!. BOOK OF ~ Whne every effort is made to ensure accuracy and thoroughness, errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of lists, Research Depl, 2127 Paradise Rd ., LV, NV 8910o!

80 Nevada Business j ou rnal • May 1999 TopRankiNevada STATEWIDE BOOK OF LISTS Architectural Firms Ranked by Total Registe!led Allchitects

A RCHrTrn ARCHITEOURAL fiRM PHONE HEADQRTRS ADDRESS 98 NV "'z BILUNCiS YR. Esr. .... E·MAIL &/oR WEBSITE ADDRESS (SMILL) SERVICES CURRENT PROJECTS IN NV SENIOR NV ExEcunvE(s) JMA Architecture Studios 702-731 -2033 12 Architecture, Interior Design, Park Towers, LWWD-Operations Ctr., CCSD- Las Vegas Thomas J. Schoeman, AlA 4292 S. Maryland Pkwy., LV 89119 $8.4 Planning 1998 Prototype, DRI-Northem NV Science 1945 [email protected] Ctr., UNLV-Internat'l Gaming Ins!. Tate & Snyder Architects 702 -456-3000 12 Architecture, Cons!. Mgmt., Reg'l Justice Ctr., Sr. H.S.-CCSD, CCSN Henderson William E. Snyder, AlA 709 Valle Verde Ct. , Henderson 89014 DND Design, Space Planning, Master Science Experience, Washoe Co. Courts 1960 tateandsnyder.com Planning, Cons!. Docs. Master Plan, UNLV Foundation Bldg. Paul Steelman 702-873-0221 10 Architecture, Interiors, Lighting, Resort at Summerlin -LV, Hard Rock H&C- Las Vegas Paul C. Steelman 3330 W. Desert Inn Rd. , LV 89102 $18.6 Graphics, Purchasing Biloxi, Sheraton Halifax-Canada, Greektown 1987 paulsteelman.com Casino-Detroit, Hyatt Black Hawk-CO 4 KGA Architecture 702-367-6900 9 Planning, Archil. Design, Sunrise Hosp. ER, LVMPD Acadmy. Substa., Las Vegas Ed Kittrell, Jr., AlA 4170 S. Decatur Blvd. , Ste. B-5, LV 89103 DND Programming, Int. Des., Turnberry Pl. Club Hse, Alex. Dawson Sch., 1975 kga-architects.com Cons!. Mgmt. LV Stewart Av. Garage, Fiesta H/C Expan. 4 Lucchesi, Galati Architects, Inc. 702-263-7111 9 Archil., Int. Design, Planning, LV Springs Preserve, Catholic Charities Plaza, Las Vegas Raymond J. Lucchesi, AlA 500 Pilot Rd., Ste. A, LV 89119 DND Facility Assessmt Studies, Opera- Desert Breeze Rec. Ctr., NLV N/W Library, St. 1986 [email protected] tiona! Planning Elizabeth Ann Seton Sch./Parish Hall 6 Bergman, Walls & Youngblood Ltd. 702-940-0000 7 Architecture, Theming, Model Paris-Las Vegas, Sahara-Las Vegas , MGM· Las Vegas Joel D. Bergman , AlA 2965 S. Jones Blvd., Ste. C, LV 89146 DND Bldg., Planning, Casino Detroit, Wendover Resort-NV 1993 [email protected] Des./Consulting 6 Morris & Brown Architects, Ltd. 702-795-0906 7 Architecture, Int. Des., Master Cliff Castle Casino, Bluewater Casino, Har- Reno William F. Morris 105 E. Reno Ave., Ste.1, LV 89119 $5.0+ Planning rah's Joliet, Dala Casino, Hollywood Aurora, 1990 mbavegas.com Hollywood Shreveport 6 Sheehan Van Woert Architects 775-328- 1010 7 Arch. Des. , Int. Des ., Planning, LV Juvenile Fac., UNR Student Svcs., Elko lnterp. Reno Jack Sheehan , AlA 300 S. Wells Ave., Ste. 1, Reno 89502 $1 .6 3D Comp/ Rendering Ctr., Wingfield Springs Go~ Complex, Microsoft 1975 greatbasin.net/-sv-.N Ole. Interiors, Washoe Co. Elem. Sch . 9 Klai::Juba Architects 702·221-2254 6 Architecture, Interior/Theme Mandalay Bay/4 Seasons/Hse. of Blues/Retail Las Vegas John Klai 4444 W. Russell Rd., Ste. J, LV 89118 DND Des., Site Dev./Master Planning, Ctr., MGM Gr. Casino Remodel, Hard Rock 1995 Dan Juba [email protected] Proj. Admin./Mgmt. Hotel Expan., Riviera Hotel Conv. Ctr. Expan. 9 Welles-Pugsley Architects 702·435·1150 6 Architectural, Design/ Bu ild, UNLV Lied Library, Middle/ Eiem . Sch., LDS Las Vegas David E. Welles 2480 E. Tompkins Ave. , Ste. 222, LV 89121 DND Master Planning, Programming Churches, McCarran Airport 2000-Phase 4- 1988 David G. Pugsley [email protected] Terminal One, Clark Co. Inspectors Bldg. 11 MBH Architects 702 -891-8880 5 Full Svc. Architecture Paris-Hilton (High Rise), Santa Fe Valley Alameda, Patrice Sowers 4625 S. Polaris, Ste. 216, LV 89103 $1.7 Hotel/ Casino CA [email protected] 1997 11 Swisher & Hall AlA, Ltd. 702-363-2222 5 Architecture, Master Planning, Boca Park Marketplace, Centennial Auto Las Vegas Stephen L. Swisher, AlA 2801 N. Tenaya Way, Ste. C, LV 89128 DND Dev., Theming, Proj. Mgmt. , Mall, Henderson Police Substation, Grand 1985 [email protected] Zon ing/Entitlement, Int. Arch. , Canyon Commercial Ctr., Shadow Hills Bap· swisherhall.com Contract Admin. tis! Church, Municipal Pool at Dula Ctr. 11 Worth Group Architects 775-852·3977 5 Architecture, Master Planning, Univ. of NV Legacy Hall, Taos Resort & Casi- Reno Jim Mickey 9400 Gateway Dr., Ste. B, Reno 89511 $2.2 Int. Des., Purchasing no, Jackson Casino, Table Mtn. Casino, 1990 worthgroup.com Comitis Crisis Ctr., Yakima Hotel & Cont. Ctr. 14 Gaskin Architectural Group 702-795-1768 4 Complete Arch. Svcs ., Cons!. Aladdin H/C Cons!. Doc., Shiloh Christian Las Vegas F. Neal Gaskin, Jr. 2235-C Renaissance Dr. , LV 89119 $6.0 Documents, Planning Chur., Water St. Plaza Redev. , Mission Wells 1998 [email protected] H/C Addition -Remodel, Shopping Ctr./Bahrain 14 HCA Architects 702-731-0363 4 Architectu;e, Programming, Clark Co. Detention Ctr. Exp., So. Nev. Veter- Las Vegas Harry Campbell 1850 E. Flamingo Rd., Ste. 109, LV 89119 DND Planning ans Home, Henderson City Hall Exp., War- 1979 [email protected] ren-Walker Sch. 14 MCG Architects 702-733-8662 4 Architecture, Interiors, Planning Fashion Outlet of LV/ Primm, Tower Shops at Pasadena, Mark Mikelson 205 E. Warm Springs Rd. , Ste 100, LV 89119 $4.0 Stratosphere, Stephanie St. Power Ctr., Peb - CA [email protected] ble Marketplace, Eastern Beltway Ctr. 1995 14 RAFI: Planning, Architecture, Urlban Design 702-435-RAFI 4 Planning, Architecture, Urlban CCSN, Doolittle Com. Ctr. , Reno NW Library, Las Vegas Shenri Payne, NCARB, AlA 2480 E. Tompkins Ave., Ste. 103, LV 89123 DND Design, Int. Design, Program- St. Jude's Ranch, RTC/RFCO Reg'l HQ, CCSD, 1985 ming, Redev. Venetian Hotel Retail , Colonial Bk of NV, BolA 14 Sherman Architecture 702·365-9838 4 Planning, Architecture, Interiors Ole. Campus, Sound Studio, Las Vegas Bob Sherman 2975 S. Rainbow Blvd ., Ste. J, LV 89146 $0.6 Restaurants/ Lounges, Ofc./lndustrial 1991 [email protected] 14 Sweeney-Rose Architects 775-829-2204 4 Architecture, Forensic Analysis, UNR Sch. ofHuman/Community Sciences, Reno Tim Sweeney, AlA 3614 Lakeside Dr., Reno 89509 DND Planning, Value Engineering, NV Bell, TMCC Applied Tech Ctr, St. Mary's 1963 [email protected] Interior Design, 3D Visualization Med. Ctr., First Church of Christ Scientist, sweeney-rose.com Pioneer Ctr. For Perform. Arts Evaluation 20 Cathexes 775· 329· 3341 3 Archil., Interior Design, Land - MFT Bldg., McKinley Park Sch. His!. Rehab ., Reno Donald Clark 1420 Holcomb Ave ., Ste. P, Reno 89502 $0.9 scape Archil., Site Planning, Kiley Ranch Apts ., No. NV Museum Commu- 1985 [email protected] Space Planning, Historic Redev. nity Mosque, Hawkins Amphitheater 20 Domingo Cambeiro Corp.-Architects 702-732-0084 3 Architecture, Engineering, Howell Smith Elem. Sch., Radio Shack, 1998 Las Vegas Domingo Cambeiro, AlA 3555 Pecos-Mcleod , LV 89121 DND Planning, Interiors, Feasibility Prototype Elem. Sch., C Terminal Remodel· 1970 [email protected] Studies, Master Planning McCarran, Simmons Mattress Retail Store 20 Holmes Sabatini Associates Architects, PC 702-436-1006 3 Full Architectural Services UMC Master Plan/ Phases 1-5, UNLV Beam Henderson Jess Holmes, FAIA 1 Holmes Sabatini Way, Henderson 89014 $2 .2 Music Ctr. , Canyon Ridge Christian Church, 1988 [email protected] Clark Co. Operations Ctr., Valley H.S. Add. 20 John David Burke, Arct.-A Professional Corp. 702·876-4863 3 Zoning Packages, Commercial Tech Surg.Ctr., Ambulatory Surg. Ctr., Alana Las Vegas John David Burke 2655 S. Rainbow Blvd., Ste. 401, LV 89146 $0.7 (Medical Specialty), Multi· Plaza Shop. Ctr., Concord lnvestmt. Gr. Whse, 1989 jburke001 @sprintmail.com Fam ily, Industrial Pecos Commons Ole. Complex, Jovanna Villas 20 Lee & Sakahara Architects AlA, Inc. 702-270-6600 3 Architectural, Planning Green Valley Bus. Park, Horizon Marketplace, Irvine, CA Gary E. Congdon 6280 S. Valley View Bl., Ste. 116, LV 89118 $0.8 Silverado Bus. Park, Area Tech . Trade Ctr. 1996 [email protected] Remodel 20 Lundahl & Associates, Architects 775-348-7777 3 Architecture, Land Arrowcreek Golf Clubhouse, Hyatt Vacation Reno Jeff Lundahl 1755 E. Plumb Ln., Ste. 218, Reno 89502 $2.0 Planning/Des., Interior Arch. Club, Round Hill Shop. Ctr., UNR Med. Ed . 1976 [email protected] Bldg., lnteltel Corp .. Vista Center Shop. Ctr. 20 PSWC Architects 702-259-0011 3 Architecture, Planning, Interior Rosemary Clarke Middle Sch ., Beatty H.S. Fine Las Vegas Timothy Wissenback 3858 Meadows Ln. , Ste. 100, LV 89107 DND Design Arts Bldg. , Oak Park Elem. Sch ., NCED Trans- 1996 [email protected] port Bldg. , Rnd . Mtn. H.S. Multi-Purps. Rm . 20 Robert Kubicek Architects & Associates 702·798-4300 3 Architecture, Design, Planning Buzard Eye Ins!., Paradise Pet Hosp., Peccole Phoenix, Rudolph Starks, Jr., AlA 5190 S. Valley View Bl., Ste. 108, LV 89118 DND Ctr., Tenaya Marketplace, Westland Fair, AZ [email protected] Buffalo Corners, Sierra Town Ctr. DND 28 ArcForm Group 775-323-8628 2 Archit./Des. For Gov1./ Comm./ Lodge at Silverado Creek Apts. , Churchill Reno ian MacFarlane 243 Stewart St., Reno 89501 $1 .3 Housing, Planning, Renovation/ County Courthouse, Sierra NV Corp. Ofcs., 1988 [email protected] Historical Rite of Passage Multi-Purpose Bldg./Dorms CONTINUED

May 1999 • Nevada Business )oumal 81 TopRankiNevada STATEWIDE BOOK OF LISTS Architectural Firms (continued) Ranked by Total Registel"ed Al"chitects

A RCHITCTS ARCH ITECTU RAL FI RM PHON E HEADQRTRS ~ 98 NV z ADDRESS YR. EST. .. BIWNGS SENIOR NV ExecvnvE(s) "' E-MAIL &/OR WEBSITE ADDRESS (S MJU.) SERVICES CURRENT PROJECTS IN NV 28 Architects+ 775· 329·8001 2 Architectu re, Int. Des., Planning UNR Chern. Bldg., Washoe Co. Law Library Reno Gregory L. Erny 35 Martin St., Reno 89509 DND Remodel, UNR Getchell Library, City of Reno 1983 [email protected] Council Chambers Remodel 28 Carpenter Sellers Architects 702-251 -8896 2 Archil., Planning, Int. Arch., Desert Spring United Methodist Church, Las Vegas Steven Carpenter 1919 S. Jones Blvd., Ste. C, LV 89146 DND Computer Modeling/ Animation, Sprint, Clark Co. Firestation #26, Comm. Coi l. 1986 csa@wizard .com Cost Est./Mgmt. , Cons!. Admin. Dental Residency, Sewell Elem. Sch., Wilmar csaarchitects.com Cons!. Ofcs. 28 Ganthner Melby, LLC Architects & Planners 775-829-8814 2 Needs Assessmt., Progrm ., Space St. Area Command Complx, Carson City: Reno John D. Ganthner 5190 Neil Rd ., Ste. 231 , Reno 89502 $1.1 Plan., Concep. Design, Const. Doc. Dispatch/DMV/Juv. Justice Fac. Expan .• 1983 Terrence J. Melby gml1 [email protected] Prep., Cons!. Admin. , Cost Est. Washoe Co. Med. Security Jail Expan. 28 George K. Trowbridge AlA 775-322 -5997 2 Architecture, Consu lting, Plan - American Bistro, McReynolds Res ., Olseen Reno George Trowbridge 1325 Airmotive Way, Ste. 215, Reno 89502 DND ning, Facility Planning Res., Mihaylo Res., Popko Res .• Lee Res. 1971 [email protected] 28 HSA Architects, Inc. 775-383 -0077 2 Site AssessmVPianning, Feasibil., Whitney Ranch Rec./Pools Complex, Cam- Las Vegas Wayne P. Schreiner, AlA 7201 W. Lk . Mead Bl., Ste. 1-212, LV 89128 51.8 Canst. Svcs., Space Plan., Pro- bridge Park Rec./Pool, Northwest Leisure 1949 hsa-arch.com gram., Des. Svcs., Proj. Mgmt. Svcs. Ctr.• Palo Verde Leisure Svcs. Ctr. 28 Perlman Architects, Inc. 702·990·9900 2 Full Arch . Svcs., Site Planning, Co. Youth Svcs. Fac .. MGC Comm. , Falling Henderson Howard Perlman 2230 Corporate Circle, Ste. 200, Hdn 89014 $4.5 Int. Des., Custom Home Des. Water Apts., Village Square Comm. Ctr., 1993 DND McCarran/Sunset ctr.. Roma Hills 28 Richard Luke Architects, PC 702 -838·8468 2 Architecture, Design /Build Budget Car Showrm ., Custom Residences Las Vegas Richard Luke 9061 W. Sahara Ave. , Ste. 105, LV 89117 $1 .6 1986 DND 28 Sandberg Group Architects 702-873-1718 2 Architecture Willow Park Ofcs., 0-The Sports Club, Larkin Las Vegas Mark Sandberg 6175 Spring Mountain Rd .. LV 89102 50.4 Res. , Flamingo Pearl Ofcs. , H&R Block Ofcs., 1992 [email protected] McKinley Res. 28 Smith Design Group 775-831-7158 2 Architecture, Planning, Agency City of Reno Fire Station 1, FIB Museum Incline Vii - Dale E. Smith 120 Country Club Dr. , Ste. 17 $0.7 Consulting, Int. Des. Remodel, Mono Co. Rec. Fac., Truckee Iage Incline Village 89451 Meadows Sun Valley Fire Station 5, Crescent 1989 smithdesigngroup.com Valley Med. Ctr. , New Res ./Adds. 28 Steven T. Sederquist, Architect 775-786-5600 2 Architecture, Planning Pet Network Animal Shelter, Custom Homes, Reno Steven Sederquist 539 Riverside Dr., Reno 89503 DND Gl Consultants Med. Fac. 1978 DND 28 Studio West Inc. Architects 702-369-1991 2 Architecture, CADD Design, LVB/Fiamingo Rd . Pedestrian Bridges, T.l.s: Las Vegas Rachel O'Neill 3261 S. Highland Dr. , Ste. 604, LV 89109 DND Planning, Models/Presentation, McCarran lnternat'l/ Venetian Hotel & 1994 DND Renderings Casino, 37,000-Sq .-Ft. Ofc./Warehouse 28 Thalden Entertainment Architects 702-384-4884 2 Architecture, Master Planning, Trump Riverboat/Kansas City, Henderson Las Vegas Barry Thalden 4330 S. Valley View Bl. , Ste. 132, LV 89103 DND Theme Design, Interior Design. Park & Tennis Faci lity, Commerce Hotel 1982 DND Specializing in Hotels/Casinos 41 ABKS 702-368-3024 1 Architecture, Site Sei./Pianning, IGS Ole. Bldg., Mtn. View Presby!. Chrch., Las Vegas Ken Small AlA, CSI, CDT 5174 Supai Dr., LV 89103 DND Govt. Processing, 3D Walk-Thru. Fazio Cleaners, Rose/ Alta Medical Bldg., 1997 concentric. netl-kensmall T.l.s, Photo Real Imaging Euphoria Salons, McCarran-Terminal2 T.l. 41 ALBA 702-647 -2528 1 Architecture, Planning, Space 24 Hour Fitness -McCarran, Hahn Rental Ole. Las Vegas Alan L. Slum 5348 Vegas Dr., LV 89108 $0.5 Planning, Const. Mgmt. Bldg., Rooster Ofc./Warehouse 1975 [email protected] 41 Anthony Monroe Architecture 775-425-2011 1 DND Retail Ctr .• Child Care, Remodels. Community Sparks Anthony Monroe 65 Date Palm Dr., Sparks 89436 DND Ctr., Custom Homes, Bar/ Grill Design 1991 [email protected] 41 Architect Ysidro R. Barron , AlA 702-565-3600 1 Design/Master Plans, Estimat., DND Henderson Ysidro R. Barron 22 W. Pacific Ave., Henderson 89015 DND Interiors, Canst. Admin./Mgmt., 1990 [email protected] Doc. Prep ., Schedul., Renovatn. 41 Architecture Design & Development (AD&) 702 -382 -0427 1 Architecture, Planning 4-Story Apt. Complex, Warehouse/Ole. Las Vegas Tom O'Neill 2160 W. Charleston Blvd .• Ste J, LV 89102 DND Bldg., 2 Retail Ctrs., Custom Homes, RV 1986 DND Park/ Rec. Bldg. 41 AWA-AIA Architecture Planning Interiors 702-243 -8810 1 Architecture, Site Dev./ Pianning, Restaurants, Taverns. Retail Strip Malls Las Vegas Anthony Williams 7451 O'Bannon Dr. . LV 89117 DND Interiors 1996 [email protected] 41 Carter & Burgess, Inc. 702-938-5400 1 Archil., Master Plan ., Facilities BART Hayward & Concord Expans .. Epic Ft. Worth, Dennis Waibel, P.C. 6655 Bermuda Rd ., LV 89119 DND Programming, Space Planning, Resorts, Wild Oats. UNLV Genetics Lab, TX [email protected] Tenant Dev., Design/Documents UNLV Boyd Law Sch. Temp. Facility DND 41 Dan Stuart Davis AlA 702-566-2104 1 lndustr. Facilities Des., Land Use Hampton lnn-LV, LV Water Pollution Inc. Henderson Dan Davis 600 Whitney Ranch Rd ., Ste. D-25B, $0.1 Plan., Archil. Master Plan., Com. Expan., Barnes & Noble, Harrah's Kiosk- 1993 Henderson 89014 /Res. Design, Cons!. Admin., T.l.s McCarran, Harris & Frank -LV, Royal Printing DND Addition 41 Dennis E. Rusk Architect 702-893 -8300 1 Multi-Family, Residential, DND DND DND 3960 E. Patrick Ln. Ste. 203 , LV 89120 DND Commercial 1980 DND 41 Design Studio 702-876-4100 1 Res./Comm. Architecture Auto Ctr., 8 Custom Homes, Ole. Bldg. Re - Las Vegas Steve Fiskin 3355 Spring Mtn. Rd. , Ste. 67, LV 89102 $0.1 model, Strip Shopping Ctr. 1988 DND 41 Errol Hill Architect, Ltd. 702 -385-2723 1 Complete Arch. Svcs., Including Terrible's Town Casino Hotel, Industrial Las Vegas Errol Hill 1614 S. Maryland Pkwy., LV 89104 DND Srte Planning Complex, Ole. Warehouse Complex, Herbst 1970 DND Oil Co. Projects 41 Gary Guy Wilson, AlA, PC, Studios 702-876-0668 1 Architecture, Engineering, Clark HS Aux Gym & Class Adds, Silverado Las Vegas Gary Guy Wilson, AlA 2970 W. Sahara Ave., Ste. 100, LV 89102 $1.0 Interior Design, Site Planning Self Storage. Mulligan's Tavern , Autozone, 1969 ggwaia@aol. com Metro Pizza, Regis Gallerie @ The Venetian 41 GW Enterprises, Inc. 702-896-9303 1 Archil Des./Pian./Rend. , Const. Lake Las Vegas Res. , 2 Ofc./Warehouse Las Vegas Eugene J. Woodruff, AlA 1631 E. Sunset Rd., Ste. C112 , LV 89119 DND SupeMn, Model Bldg .• Archrt. Bldgs., Hotel/Casino Project, Auto Body 1993 DND Specs., Auto Cad/Hand Drawings Shop, Apt. Complex, 1 Shopping Ctr. 41 lnterPark Design Inc. 702-365-1829 1 Park ing Structure Design/Plan- Aladdin Hotel/Casino Parking Structure, Sherman John LaSpaluto 3613 S. Procyon , LV 89103 DND ning MGM Grand H/C Guest Parking Structure Oaks. CA DND 1994 41 Insight Architecture 702·436-3155 1 Site Design, Building Design, Aircenter South, Pecos/ Robindale Office Las Vegas Scott Baker 3068 E. Sunset Rd. , LV 89120 $0.4 Zoning Applications. Contract Bldg ., Shade Tree, Air Liquide, Westar Fire 1998 DND Documents. Contract Admin. Protection, Pama Business Center 41 JDL Architecture 702-365-1510 1 Architecture, Site Planning, Bella Ofc./Warehouse Plaza, American Sand Las Vegas John LaSpaluto 3613 S. Procyon, LV 89103 DND Interior Design & Gravel Maintenance Bldg., Anjum Mt. 1990 DND Charleston Vacation House CONTINUED Set Your Corporate Game Plan in Motion

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ARCHITCTS ARCHITECTURAL fiRM PHONE HEADQRTRS '98 NV z ADDRESS YR. EsT. .."' BIWNGS "' E·MAIL &loR WEBSITE ADDREss (SMIU.) SERVICES CURRENT PROJEm IN NV SENIOR NV Exromve(S) 41 John Vivier AlA 702-648-1490 1 General Architecture Gerontological Healthcare-Reno/ Las Vefas, Las Vegas John Viver AlA 5378 W. Lake Mead Blvd., LV 89108 DND Star Nursery-LV/NLV, Downtown Mote 1988 jvivier®vegas.infi.net Extension 41 J.P. Copoulos, Architect 775-885-7907 1 Architecture, Interiors, Brewery Arts Ctr., Raffety Comm. Bldg., Carson City John P. Copoulos P.O. Box 2517, Carson City, 89702 $0.3 Design /Build Bohner Manuf. Bldg., Shopping Ctrs: 1989 DND Clearview I Pinion I River Village 41 Ken Horak, Architect 702-658-3350 1 Architectural, Planning, Interior, VA Cemetery Chapel, Victoria Plaza-CA. Las Vegas Ken Hora.K, RA 6996 N. Rainbow Blvd. , LV 89131 DND Proj. Mgmt. West Side Bus. Paik, Prof. Centre East, St. 1993 DND Jude's: St. Frances Inn I Chaeel Garden 41 Marc Lemoine Arch itecture 702-646-0123 1 Arch. Des. , Planning D.W. Reynolds HQ, Lee Res. , Smith Res., Las Vegas Marc Lemoine, AlA 8687 W. Sahara Ave., Ste. 150, LV 89117 $0.3 Venetzia Fine Jewelry, Destination Garden 1996 [email protected] Spa, Wells Res. 41 PMA & Associates, Architects 702-369-7322 1 Residential Des., Commercial Greaves Res. , Custrejohn Res., Jernendez Res. Las Vegas Pat Matthews 2235 E. Flamingo Rd ., Ste. A-6, LV 89119 $0.04 Facilities, Healthcare Facilities 1996 [email protected] 41 RDL Design, Inc. 775-348-8852 1 Hosp./Healthcare, Commun. ctrs, VA Med. Ctr./Reno, Idlewild Park/ Washoe Reno Ric D. Licata, AlA 129 Bell St. , Reno 89503 $0.3 Custom/Residen., Hotel Casino, Skate Park, Neil Rd. Family Svc. Ctr., Brookfield 1990 [email protected] Sr. Care, Environ. Design Sch ., Gold Dust West Cas./Mij. Remod. 41 R.D. Wood & Associates 775-825-3892 1 Architecture, Parks, Landscape Open Space Plan, Res. , Factory/Deli, 2805 Skyline Blvd., Reno 89509 $0.1 Architecture, Planning Landscape Estate [email protected] 41 Rodney L. Wiedenkeller Architect Inc. 702-293-4000 1 Architecture, Forensic Architec- DND Boulder City Rodney Wiedenkeller 806 Buchanan Bl. , Ste. 115-282, BC 89005 DND lure, Consu lting 1993 DND 41 Roy Smith, Architect 702-798-8686 1 Schem. Design, Rezoning Apps, Stewart Pines Sr. ~ts., Joby's Mini Lube, Las Vegas Roy Smith 2450 Chandler Ave., LV 89120 $0.3 Bldg. Permits, Canst. Mgml Knipp Bros. Ole. B dg., Medical Ole. Bldg., 1991 DND Tenant Improvements 41 The Dube Group 775-323 -1001 1 Public Facilities, Master Planning, TMCC Dental Cl inic, NDOT Fallon Maint. Reno Peter R. Dube 458 Court St. , Reno 89501 DND Feasibility Studies, Architecture Station, Dube' Res ., TMCC Student Ctr., 1996 [email protected] NDOT Carson Maint. Station 41 The Richardson Partnership, Inc. 702-736-8822 1 Full Architectural Svcs., Planning, Ahern HQ, Smith & Wollensky, Union Hall, Las Vegas Steven A. Richardson 6372 McLeod Dr., Ste. 3, LV 89120 $0.5 Land Use Entitlements Local #88, Distrib. Bldgs./Tenant Improve.- 1995 DND McCarran N/A Alan Stromberg AlA, Arch itect 702-294-1776 DND Architectural Municipal Bldgs ., Commercial, Custom Res. DND Alan Stromberg 705 D Yucca St. , Boulder City 89005 DND 1985 DND N/A Barada-Fuetsch Architects 775-329-7624 DND Architecture, Facility Mgmt., H1ch Sch., Ole. Bid~, Bank Interior, Prison Reno John Barada 534 Lander St., Reno 89509 DND Canst. Admin., Planning A d. , Factory Ware ouse Add. 1984 [email protected] DND = Did not disclose f.'!i!]LISTS ~ Note: The above information was supplied by representatives of the listed companies in response to faxed suFVey forms. Companies not c.ppearing did not respond. To the best of our knowledge, the information is accurate as of press time. BOOK OF ~ While every effort is made to ensure c.CC\Jracy and thoroughn~ . errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of lists, Research Dept. 2127 Paradise Rd ., LV, tN 89104.

C) The Professional's Choice ... c Harris Consulting Engineers offers a broad range of The highly trained professional staff includes c professional engineering senices, including: Mechanical Engineers and designers, Electrical . . 0_ 'T.venti 'l anon. • Preliminary site investigation and cost budgeting Engineers and designers, Construction PI urnb 1ng .-:: I I Administrators and CAD Drafters, as well as • Lighting design outstanding administrative and office personnel. ~§Eectrica • Power distribution design for low and medium Members of the 35-person firm hold professional voltage systems registration, collectively, in l3 states. u . Ill Electrical system studies and analysis • Heating, ,·entilation, and air conditioning HCE has completed more than 2000 ~ Ions (HVAC) S}'Stems design projects in the last 15 years, with the Ill Building simulation, studies, and life cycle cost analysis majority of that business coming from repeat clients or client referrals. HCE Ill Model Energy Code calculations has developed solid working relation­ Ill Plumbing design for soU, waste, vent, hot and ships with contractors, regulatory cold water distribution systems, medical gas professionals, and clients, resulting systems, and process piping sy-:>tems in projects that run smoothly, • Preparation of construction documents produce professional Ill Construction phase senices results, that are on • Mechanical and electrical systems commissioning time and on budget.

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84 Nevada Business Journal • May 1999 1998 FIRM OF THE YEAR AMERICAN INSTITUTE OF ARCIDTECTS, NEVADA

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Top Rank~ Nevada STATEWIDE BOOK OF LISTS Airlines Ranked by Total Nevada Employees

NV EMPLOYEES NVCmES HEADQUARTfRS z AIRLINES RESERVATIONS 1998 NV SERVED "< "' ADDRESS WEB SITE ENPLANEMENTS RENO LV YR. EST. IN NV PRIMARY NATIONAL HUBS SENIOR NV EXECUTIVE(S) America West Airlines 800-235-9292 1,122 • • Phoenix, Al Phoenix, Las Vegas, Columbus Curt Detmer 4000 E. Sky Harbor Blvd. , Phoenix, A2 85034 americawest.com 2,610,855 1983

National Airlines 702-944-2800 400 Las Vegas Las Vegas Michael J. Conway 6020 Spencer St. , Las Vegas 89119 nationalairlines.com •o 1996

Scenic Airli nes 800-634-6801 280 Las Vegas DND Cliff Evarts 275 E. Tropicana Ave. , Las Vegas 89109 scenic.com 275,785 1967

4 American Airlines 800-433-7300 205 Fort Worth, TX Dallas/ Ft. Worth, Ch icago, Mike Lincoln PO Box 619616, DFW Airport, TX 75261 aa.com 641 ,364 1979 Miami/San Juan

5 American Trans Air (ATA) 800-1 -FLY-ATA 83 Indianapolis, IN Chicago, Indianapolis, Detroit, Dallas Elaine Zaniel 7337 W. Washington St. , Indianapolis, IN 4623 1 ata.com 509,913 1982

6 U.S. Airways 800-428-4322 55 Arlington, VA Philadelphia, Pittsburgh , Charlotte, Bob Talbot 2345 Crystal Dr., Arlington , VA 22227 usairways.com 212 ,126 1988 Baltimore

7 Japan Airlines 310-607-2357 4 Tokyo, Japan DND DND 300 Continental Blvd. , Ste. 400, El Segundo, CA 90245 japan air.com DND 1998

N/A Condor German Airlines 800 -52 4-6975 DND Frankfurt, Genmny Las Vegas , Tampa, Ft. Lauderdale, DND 104 S. Walnut St. , Itasca, IL 60143 condor.de DND 1995 Anchorage (summer)

N/A Continental Airlines 800-523-3273 DND Houston, TX Houston, Newark, Cleveland John Thomas 3164 E. Camelback Rd ., Phoenix, AZ 85016 continental. com DND 1962 N/A Delta Airlines 800-221-1212 DND • • Atlanta, GA Atlanta, Cincinnati, Dallas/ Ft. Worth, DND PO Box 20706, Atlanta. GA 30320 DND DND 1926 Salt Lake City " - -~:ansa German Airlines 800-645-3880 DND • • Cologne, Germany International carrier w/main hubs in Ernest Thurmond - .'oarlcet St. , Ste. 470, San Francisco, CA 94103 lufthansa-usa.com DND DND Frankfurt/Munich, Germany

= • no disdose 'National Airlines is initiating air service this year. ~ STS No:e: The above information w.u supplied by representatives of the listed companies in response to faxed survey fonns . Companies not appearing did not respond. To the best of our knowledge, the information is accurate as of press time. m1 OF VVhil e every effort is made to ensure accuracy and thoroughness, errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of Usts, Research Dept . 2127 Patadise Rd .. LV. NV 89104.

May 1999 • Nevada Business Journal 85 Bustop Shelters of Nevada Offers a Unique Medium... • Largest transit shelter operator in Las Vegas with over 2,000 panels. Bustop Shelters of Nevada covers • The most locations of any Las Vegas Outdoor Advertising Company. the entire Las Vegas Valley, Las Vegas • Shelters in Las Vegas are absolutely essential to cover the market. Strip, near Strip tourist areas, Airport • Complete exclusive tourist and local coverage. Access and Convention Centers. New Bustop Junior Transit Posters Benchback Advertising Copy is silk-screenecL New Outdoor Advertising Now directly embedded Available on the Las Vegas Strip into the fiberglass state-of-the-art and Surrounding Tourist Corridor 1' x 7' bench backs. Bustop Shelters of Nevada is now offering 2' x 1' Industry :iil"iii<'i'i~~l!!!!l!!ll Standard wooden new 20" X 29" advertising panels located on bench back. the new 11 state of the art// receptacles being Comparatively !:==~~~~ installed next to the bus stop shelters on the inexpensive production costs. Las Vegas Strip and surrounding tourist areas. Convention/Trade Show & Special Showings To assist convention exhibitors, Bustop Shelters of Nevada offers eight different convention packages that utilize our outdoor display panels in a combination of locations. Each convention package offers locations: 1. In front of the Las Vegas Convention Center 2. On The Las Vegas Strip directly in front of major Strip Hotels 3. On all major access thoroughfares between McCarran International Airport. and Hotels on The Strip 4. On Las Vegas Boulevard North, which leads to the famous Downtown Hotels

''Spectacular'' Advertising with Promotions In MotionTM • Mobile units may be utilized on the Las Vegas Strip or anywhere in the Las Vegas Valley to reach tourists, convention attendees or the local population.

• Promotions In Motion TM features the use of 3 dimensional extensions, full vinyl wraps and 7 panel groups of 3 rotating advertising panels, one on each side and one on the rear of the vehicle. Side panels are 8 ft. x 5 ft . The back panel is 5 ft. x 5 ft . (panel production is $750 for a set of 3). • Extreme back lighting intensity of the advertising panels ensures the all important Las Vegas night time viewing (no other Las Vegas mobile advertising vehicles have back lit panels) . TopRankiNevada S T ATEW I DE BOOK OF LISTS Minority-Owned Businesses Ranked by Total Nevada Employees

PER CENT ~ MINORJTf-0WNED BUSINESS PHONE No. OF MINORITY YR. EST. ~ ADDRESS EMPLOYEES O WNED IN NV D ESCRIPTION OF BUSINESS SENIOR NV EXECIJTIVE(S)

1 Universal Building Maintenance Inc. 702-437-0770 84 100 1985 Building service, operation and maintenance Nelson Velazquez 3310 Sunrise Ave. , Ste. 101 , Las Vegas 89101

Bennett & Jimenez, Inc. 702 -631 -0200 14 51 1995 Consulting Structural Engineers Ronald R. Bennett, Sr. 2481 N. Decatur Blvd ., Ste. B, Las Vegas 89108 J. Francisco Jimenez

GKG Builders Inc. 702-367-4810 7 100 1986 General Contractor Steven 0 . Kwon 4525 W. Reno Ave., Ste. A7, Las Vegas 89118

4 America/EXPRESS 702-383-1182 5 100 1999 Courier services to Mexico, Central and South America: A. Hernandez 829 S. Sixth St., Ste. 4, Las Vegas 89101 letters, money orders, packages, furn iture/ Envies a Mexico, Centro y Sua Ame rica , cartas, money order, paquetes, muebles

4 The Basulto Group 702-383-1182 5 100 1995 Translation Services, Technical Writing Services A. Hernandez 829 S. Sixth St. , Ste. 4, Las Vegas 89101

6 Chayra Communications 702 -658-3236 100 1995 Native American-owned full-service PR, advertising and Sharon Chayra 4250 Valley Pine , N. Las Vegas 89030 marketing firm specializing in healthcare clientele

7 Stockdale & Crum 775-782-3678 2 100 1987 Advertising and marketing Suzanne J. Stockdale 1650 Lucerne St. , Minden 89423

8 Ramirez Lawn Care Inc. 702 -458-3329 DND 100 1985 DND Angel Ram irez 4893 Lana Dr. , Las Vegas 89121

DND = Did not disclose I\lil)LISTS ~ Note: The above information was supplied by representatives of the listed companies in response to faxed survey forms. Companies not appearing did not respond. To the best of our knowledge. the informa ·on is accurate as of press tim e BOOKOF ~ While every effort ismade to ensure accuracy and thoroughness, errors and omissions do occur. Send corrections or additionson company letterllead to TopRank Nevada Statewide Book of Usts. Research Dept. 2127 Paradise Rd .. LV. NV 89104

EnLIST auom etitive TopRank Nevada STATEWIDE BOOK OF LISTS • Accurate & in-depth • Complete with names & numbers • Covers over so industry segments ·The only statewide book of lists in Nevada • An invaluable resource for your employees • Order a copy for each department

Order by Phone 702.735• 7003

Or mail your check for $37.12* for each copy requested per order t o: Nevada Business Journal/ TopRank Nevada • 2127 Paradise Road • Las Vegas, Nevada 89104 quANTITY DISCOUNT! Orders over 20 copies pay just $19.95 + rx"" each! Call for delivery quotes. • $29.95 + $2.17 sales tax (Nevada residents only)+ $5.00 shipping & handling •• $19.95 + $1.45 sales tax (Nevada residents only)

May 1999 • Nevada Business journal Si NEVADA BRIEFS

firms. BKR International, ranked among BolA realigns small business group, the 13 largest such associations in the wins cash management business world, is comprised of 109 firms in more than 260 cities globally, and generates an­ Bank of America realigned its small busi­ nual fees of approximately $400 million. ness group in Southern Nevada to enhance Division of Minerals announces and personalize the level of service provid­ Las Vegas sees eighth consecutive record-setting production ed to small businesses and their owners. monthly cost of living increase Rod Dunnett, senior vice president and The Nevada Division of Minerals an­ market executive for Las Vegas now leads Las Vegas' overall cost of living rose half a nounced a new gold production record for the team, which includes 12 client man­ percent during February, marking the met­ 1998. Nevada mines produced 8.86 million agers and business bankers. Bank of ropolitan area's eighth consecutive month ounces of gold last year, up from 7.85 mil­ America also announced that it will pro­ of such increases, according to the First lion ounces in 1997. Nevada once again led vide a full line of cash management prod­ Security Las Vegas Area Cost of Living Re­ the U.S . in gold production, contributing ucts and services for Mandalay Bay Hotel port. This represents the longest stretch of more than 75 percent of the nation's gold & Casino and Four Seasons Hotel, as well cost of living growth since the bank began output. Despite more output, the calculated as for House of Blues and China Grill tracking the cost of living five years ago. dollar value of gold produced remained flat Management, Inc. Prices rose in recreation, homeowners' in­ due to steadily weakening gold prices. surance premiums, rental charges, clothing Sunrise Hospital adds sleep center expenses, utility expenses and transporta­ Las Vegas company manufactures tion costs. Dining out, healthcare and gro­ portable solar generators Sunrise Hospital and Medical Center's Re­ ceries proved less expensive for Las Veg­ gional Center for Sleep Disorders opened ans in February. Las Vegas-based Mr. Solar is manufactur­ a satellite location in northwest Las Vegas. ing the Solar Sentinel, a self-contained, The new center, located at 3150 Tenaya Mining industry participates in portable solar generating system. The Way, has one crib and three beds, as well reclamation projects company is sizing and pricing the product as similar equipment and diagnostic capa­ to make it available to consumers ranging bilities as the main Sunrise Hospital cen­ The Nevada Mining Association an­ from apartment dwellers to small business­ ter. Diagnostic and treatment abilities are nounced its records show Nevada's mining es. The Solar Sentinel weighs 160 pounds, available for such disorders as sleep apnea, companies have reclaimed more than is about the size of a footlocker and can be narcolepsy and insomnia. 95,000 acres of land since 1991, including mounted on wheels. Mr. Solar recently 16,000 acres in 1997. Reclamation general­ completed construction on its manufactur­ Silver State Bank breaks ground ly involves res tacking waste rock in a shape ing facility, which will produce 10 Solar on new main branch similar to the surrounding landscape and Sentinels a day. The fum has also launched replacing naturally occurring vegetation a national marketing campaign. Henderson-based Silver State Bank broke with plants and native grass that help pre­ ground for a new branch location and cor­ vent soil erosion and control water flow. Sierra Insurance forms partnership porate offices at Green Valley Parkway and with Financial Pacific Lake Mead Drive. The 10,000-square-foot ALLTEL opens retail store featuring administrative offices and branch will be new design concept Sierra Insurance Group, a subsidiary of constructed on a one-acre site at Pebble Las Vegas-based Sierra Health Services, Marketplace. Haydon Building Corp. will ALLTEL opened its newest communications Inc., and California-based Financial Pacif­ build the $2.5 million, two-story, JMA Ar­ retail store in Las Vegas, debuting a new ic Insurance Co. have formed a partnership chitecture Studios-designed facility, which "open" concept design. The store's layout to provide businesses in Nevada with com­ is slated for completion by early summer. eliminates physical barriers between sales pr<" hf'ns ivP. property, casualty and workers' representatives and customers, adds sepa­ compensation coverage. The partnership Fair, Anderson &Langerman joins rate selling stations for various products, in­ will be marketed under the name Sierra Fi­ BKR International cludes wall displays featuring promotions nancial, and will maintain offices in Las and utilizes recessed sales terminals. Cus­ Vegas and Reno. Sierra will provide the Las Vegas-based CPA and business adviso­ tomers can purchase any of ALLTEL's ser­ workers' compensation coverage, while ry fum Fair, Anderson & Langerman is vices at the store, which is situated in the Financial Pacific will provide the property now a member of BKR International, an Paradise Marketplace Shopping Center at and casualty coverage. associati on of independent accounting 3870 East Flamingo Road. •

88 'evada Business j ournal • May 1999 BUSINESS INDICATORS

LATEST PREVIOUS YEAR YEARLY DATE PERIOD PERIOD AGO o/o CHG ANALYSIS, UNEMPLOYMENT Si.;,~ Nevada 01/99 3-8 2.8 5-2 - 26.92 am ing activity during the last Las Vegas MSA 01/99 3-6 2.8 4-8 - 25.00 quarter of 1998 and first mon th Reno MSA 01/99 3-9 2.6 s.o - 22.00 Gof 1999, posted impressive U.$. (SEASONALLY ADJUSTED) 02/99 4·4 4-3 4·6 - 4-35 double-d igit growth. The January gai n RETAILACTIVITY (16.63 percent for the state of Nevada) ~~!.~$'~ Nevada Taxa ble Sale s ($coo) 12/98 2,682,299 2,164,641 2.459.576 9-06 reflects strong growth from the state's Clark County 12/98 1,899.074 1,548.958 1,685,674 12.66 two largest regions percent for (17.26 Washoe County 12/98 464.575 358,314 441,152 5-31 Clark County and 13.02 percent for U.S. Retail Sales ($ MILLION) 02/99 236.469 234.384 220,866 7.06 Washoe County). New hotel-casinos in Las Vegas, favorable snow conditions GROSS GAMING REVENUE _·c. o~~ for ski enthusiasts, and a robust U.S. Nevada ($coo) 16.63 economy have fueled the expansion. Clark County 01/99 670,181,445 Washoe County 01/99 78,818,041 77.7so.s68 13.02 Not surprisingly, brisk activity in travel and tourism has spilled over CONSTRUCTION ACTIVITY ~·~~ into other sectors. Taxable sales, re­ La s Vegas Area Permits flective of expenditures by visitors New Residences 4Q98 4.718 s.o77 4. 298 9-77 and Nevadans across a range of ex­ New Commercia l 4Q98 290 279 296 - 2.03 penditures, increased 9.06 percent for Reno Area Permits December 1998. Taxable sales growth New Residences 4Q98 842 876 752 11-97 New Commercial* was 12.66 percent in Clark County and u. s. 5.3 percent in Washoe County. Strong Housin g Starts (coo) 01/99 1,804 1,738 1,527 18.14 confidence in the current and future Total Construction ($ BILLION) 01/99 692-3 681.1 633-7 9-25 state of affairs in the Silver State has

rekindled strong growth in revenue HOUSING SALES C". ~~ collections. A brighter future for rev­ Las Vegas Area enue collections comes shortly after Avera ge Sales Price (l) 1Q98 138,196 141,263 138,851 - 0.47 Average Cost $/Sq. Ft. 1Q98 76.68 the Legislature received a pessim istic 77-87 75-20 1.97 Average Mortgage Rate (2J 1Q98 7-42 7.60 7-90 - 6.08 outlook based on past trends. Washoe County* Though a host of national indicators U.S. Home Sales (coo) 12/98 918 966 848 8.25 might be cited, no indicator better captures the current state of affairs TRANSPORTATION -:-~~ than U.S. Gross Domestic Product Total Passengers (3) (GDP) . This aggregate measure of eco­ McCarran Int. Airport, LV 4Q98 7,668,939 7. 532,003 7.420,041 3-3 5 Reno/Tahoe Int. Airport nomic well-being during the fourth 4Q98 1.477.326 1,702,192 1,570,11 5 - 5-91 State Taxable Gasolin e Sales ($ooo) 01/99 71,778.793 74. 534.795 66,467.711 7-99 quarter of 1998 grew at an inflation­

adjusted rate of 5.15 percent. Indeed, POPULATION ESTIMATES _,:~~J;~ although this rate is unsustainable in Nevada 1,852,650 the long term, the adverse effects of Clark County 1,255.200 1,192,200 s.28 foreign trade anticipated by currency Washoe County 311,350 308,700 0.86 problems has not materialized. The NATIONAL ECONOMY _; ::;-_-:-- good economic ind icators of early Consumer Price Index <4l 01/99 164-3 163-9 161.6 1.67 1999 have increased the chances that Money Supply - M1 ($BILLION) 02/99 1,092.1 1,090-4 1,076.0 1.50 both Nevada and U.S. economies will Prime Rate 02/99 7-75 7-75 7-75 0.00 enter the new millennium maintaining Three-Month U.S. T·Bi ll 02/99 4-45 4-34 5- 11 -12.92 the longest economic expansion since Gross Do mestic Produ ct ($ BILLION) 4Q98 8,680.0 8, 537-9 8,254·5 5-15 World War II. NOTES: (1) houses, condos, townhouses; (2) 30 yr. FHA fixed; (3) enplaned/deplaned passengers; (4) all urban consumers SOURCES: Nevada Dept. of Taxation; Nevada Employment Security Deptartment.; UNLV, Center for Business and Economic Research; UNR, Bureau of Business and Economic Research; US Dept. of Commerce; US Federal Reserve. R. KEITH SCHWER, UN LV, Center for COMPILED BY: UNLV, Center for Business and Economic Research Business and Economic Research ' Figures not available.

May 1999 • Nevada Business journal 89 CeffetJreak The Internet may be the

Information Mother Lode • • • by J oe Mullich but am I mining nuggets of gold, or garbage? poople h•ve long ,.;d among the top five Web sites asked. "Now it can be your signed up for that Internet you can fmd any specified in any search. If company's listing." account to help your kids do kind of information you are smart enough to re- A smaller search engine their homework? you want on the Internet. main staunchly computer-il- called Goto.com sells slots I tried to get more esoteric That's true. As long as you literate, I should explain as well. I first learned about and typed in the words "bone don't care whether the infor- what this means. Goto.com through their ad- cancer" and did a search. mation is accurate. Search engines - the most vertisements on the Howard Many people wi th medical I keep reading news stories famous is Yahoo - are kind Stern radio show, so I'm not problems now turn to the In- about fake information being of like information directory surprised they're sleazy. I ternet for information. The posted on the Internet to services on the Internet. You didn't know they were first site that popped up on make someone a buck. type in key words and the cheats, though, until a friend the Goto.com search of You've probably heard about search engine is supposed to told me about their policy of "bone cancer" asked me to the guy who was arrested for direct you to the best Web selling search spots. I decid- donate my car to some orga- posting a bogus news report site related to the key words. ed to log onto the Goto.com nization. I was also sent to a that his company was going This is how many people are search engine to find out Web site that sold vitamins. to be sold, which sent its shopping for cars and other about this brave new world I tried to get more narrow stock soaring. goods these days. of misinformation. and typed in "wart." I was This was on the heals of What's the consequence of I typed in the words directed to a Web site that Amazon.com, the large Inter- the search engines selling "Bill Clinton" and did a sold "vintage animation art." net book seller, admitting it these slots? Imagine calling search. The top sites I was Don't ask me why. Ironical- sold positive book reviews to up information and asking directed to included one ly when I typed in the words publishers. The result of the for the address of the nearest that sold "presidential im- "vintage animation art" I scandal? Analysts began call- McDonald's. And when you peachment memorabilia." was sent to five different ing Amazon.com a hot stock get to that address eager for I typed in the words "Mon- sites. So I think these anima- to buy. Oh, yeah - and prob- a Big Mac, you find the op- ica Lewinsky" and was tion people who are paying ably a bunch of people erator sent you to a pizza sent to a site to "find Moni- to be listed in "wart" search- bought crummy books. place instead, because the ca Lewinsky items." When es are getting ripped off, un- With money to be made, pizza place slipped her a few I clicked on that Web site, less there is a huge untapped it's no wonder Internet mis- bucks to do so. it was some Internet store demand for wart art. information is being institu- That's what Alta Vista is that sold everything from By the way, I also typed tionalized. The Internet is doing. Except it's pretending coins to pottery. I would in the words "wart art." being turned into a global in- to give people the informa- have had to spend hours Someone's resume came fomercial. tion they're asking for. searching to find anything up, but I was too afraid to Alta Vista. com, one of the "When users perform key related to Monica, even if read it. I didn't want to see leading search engines on the word searches on Alta Vista, I wanted, say, a coin im- what this guy was selling. Internet, just revealed it will what is the first listing they printed with a soiled dress. Whatever it was, I am sure let companies pay to be see?" an ad from the firm Aren't you glad you I don' t want it. •

90 Nevada Business journal • May 1999

N T R 0 D U C N G ...

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e BREATHTAKING VIEWS AND SPACIOUS HOMESITES e A 24-HOUR MANNED GUARD GATE e AN 18-HOLE JAY MORRISH/ DAVID DRUZISKY DESIGNED PRIVATE GOLF COURSE e A PROPOSED CLUBHOUSE FEATURING A GOLF SHOP, SWIMMING POOL AND EXERCISE FACILITIES. e TENNIS COURTS ARE ALSO PLANNED AS WELL AS HIKING, BIKING AND WALKING PATHS THROUGHOUT THE COMMUNITY.

CUSTOM HOMESITES FROM $135,000 HORIZON RIDGE AT VALLE VERDE TO OVER ONE MILLION. MAILING ADDRESS: 702-614-9100 ext. 006, MACDONALD PROPERTIES, LTD. 702-458-0001 ext. 006 OR 2920 N. GREEN VALLEY PARKWAY TOLL FREE 877-614-9100 ext. 006. STE. 212 BROKER PARTICIPATION WELCOME. HENDERSON, NV 89014

Obtain and read the Public Offering Statement before signing anything. Community Association fees and additional fees for golf are required. Golf Course will be privately owned and operated. Golf Course privileges are subject to acquisition of membership in private club. Prices, rates and terms are subject to availability and may change without notice. Not all lifestyle photos taken on property.