2018 U.S. Market

Index of Tables and Charts Table Page 1 U.S. Bicycle Riding Participation 2018 Compared to 2017 9 2 U.S. Bicycle Riding Participation 2000 compared to 2018 10 3 U.S. Bicycle Riding Participation 2000 – 2018 11 4 U.S. Bicycle Riding Participants Ranked by Total 1 Or More Days 12 5 Bicycle Riding Participants Percent Days Ridden 2000, 2005, 2009, 13 2014, 2018 6 U.S. Bicycle Riding Participants 1993, 2000, 2018 14

7 U.S. Bicycle Participation* per Thousand U.S. Population; 2009-2018 (All 26 Wheel Sizes) 8 U.S. Bicycle Participation Incident Rate; 2009-2018; Participants as a 27 percentage of U.S. Population 9 U.S. Bicycle Market Consumption, U.S. Population, Bicycle Consumption 29 per Thousand U.S. Population 2009-2018 (All Wheel Sizes) 10 U.S. Bicycle Market Consumption; U.S. Population; Bicycle Consumption 30 Bicycles per Thousand; 1972-1975 and 2012-2018 20-Inch Wheel and Larger 11 U.S. Bicycle Market Consumption; U.S. Population; Bicycle Consumption 31 Core Market 20-Inch Wheel & Larger Bicycles; Ten-Year History 2009- 2018 12 Direct Effect (In Millions) U.S. Bicycle 2015, 2016, 33 2017 & 2018 13 Total U.S. Bicycle Market in Direct Effect Retail Dollars; Nine-Year 33 History 2010-2018 With amount and percentage variance year over year 14 U.S. Direct Effect Retail Dollar Total by Year 2000-2018 Ranked by Total 34 Dollars 15 Direct Effect Retail Sales (In Millions) U.S. Bicycle Industry 2015, 2016, 36 2017 and 2018 With Used Bicycles 16 2018 compared to 2017 Apparent U.S. Bicycle Market Consumption 37 17 Apparent U.S. Bicycle Market Consumption 2000-2018 Ranked by Unit 38 Volume 18 U.S. Bicycle Market Consumption Domestic and Imported Units 2009 – 40 2018 Estimated Units (In millions) 19 U.S. Bicycle Market Import and Domestic Production Percent Share of 40 Annual Consumption 2009-2018 Estimated 20 Comparison of Estimated 2018 Total U.S. Bicycle Apparent Market 41 Consumption and U.S. Apparent Market Consumption of 20-Inch Wheel and Larger Bicycles 21 Apparent U.S. Market Consumption of 20-Inch Wheel and Larger 42 Bicycles; Comparison of Last Four Years, 2015-2018 22 Estimated U.S. Apparent Bicycle Market Consumption 20-Inch Wheel & 42 Larger Bicycles 2000-2018 Ranked by Unit Volume 23 U.S. Market Consumption: 20-Inch Wheel and Larger Bicycle Units 37 2009-2018 Estimated (In thousands) 24 Specialty Bicycle Retail (Bike Shops) Major Bike Suppliers Offering 55 ebikes 25 Electric Bicycle Companies and Brands North America 56 26 2017 compared to 2018 Total U.S. Imports 58 27 U.S. Bicycle Imports 2018 compared to 2016 and 2017 58

3 Table Page 28 U.S. Bicycle Imports 2000-2018 Ranked by Unit Volume 59 29 Nineteen-Year History of U.S. Bicycle Imports 2000-2018: Total Units, 60 FOB Value and Average Unit Value 30 U.S. Bicycle Exports: 2018 compared to 2017 62 31 U.S. Bicycle Exports: 2000-2018 62 32 2018 Estimated U.S. Bicycle Market Retail Sales by Channel of Trade 64 33 U.S. Bicycle Market Channels of Trade Estimated Retail Sales of New 65 Bicycles 2016, 2017 and 2018 Estimated Units and Market Share 34 U.S. Bicycle Market Channels of Trade Estimated Retail Sales of New 65 Bicycles 2016, 2017 and 2018 Estimated Direct Effect Retail Dollars 35 U.S. Bicycle Market Estimated Average New Bicycle Unit Retail by 66 Channel of Trade 2016, 2017, and 2018 36 U.S. Bicycle Market Estimated Direct Effect Retail Dollars 2018 Parts, 66 Accessories & Rubber Market Share by Channel of Trade 37 2018 U.S. Bicycle Market Features of Channels of Trade 67 38 U.S. Supplier Bicycle Unit Sales to Specialty Bike Retailers Twelve- 68 Months YTD 2018 vs. 2017 39 Nineteen-Year History of U.S. Supplier Bicycle Unit & Wholesale Value 68 of Bicycles Sold to Specialty Bike Retailers 40 Estimated Parent Bicycle Company Unit Share and Retail Dollar Share 72 of U.S. Market 41 Mass Merchant Major Bike Suppliers and Brands 73 42 Chain Sporting (Full-Line Sporting Goods) Major Bike Suppliers 74 and Brands 43 Online Major Bike Suppliers and Brands 74 44 Specialty Outdoor Retailers Major Bike Suppliers and Brands 75 45 Other Major Bike Suppliers and Brands 75 46 Specialty Bicycle Retail (Bike Shops) Major Bike Suppliers and Brands 76 47 U.S. IBDs Engaged in Ecommerce Total and by Revenue Size 96

Chart Page A U.S. Bicycle Riding Participation 2000-2018 13 B U.S. Bicycle Riding Participation 2000-2018 with Trend Line 14 C 84-Million Trips on Shared Micromobility in 2018 17 D Shared Micromobility Across the U.S. 18 E Micromobility System Size 19 F Incidence Rate of U.S. Bicycle Riding 1993-2018 27 G U.S. Population and Bicycle Riding 1993-2018 28 H Incidence Rate of U.S. Bicycle Riding 1993-2018 with Trend Line 32 I Total U.S. Bicycle Business Direct Effect Retail Dollars 2000-2018 35 J Total U.S. Bicycle Business Direct Effect Retail Dollars with Trend Line 35 K Apparent U.S. Bicycle Market Consumption 2000-2018 All Sizes 38 L Apparent U.S. Bicycle Market Consumption 2000-2018 with Trend Line 39 M Apparent U.S. Bicycle Market Consumption 2000-2018 20-Inch & Larger 43 N Apparent U.S. Bicycle Market Consumption 2000-2018 with Trend Line 44 O U.S; Suppliers to Retail 1966-2018 20-Inch Wheel & Larger 44 P U.S. Suppliers to Retail 1966-2018 20-Inch Wheel & Larger w/Trend Line 45

4 Chart Page Q Est. U.S. Retail Sales of Electric Bicycles 2000-2018 48 R Est. U.S. Retail Sales of Electric Bicycles 2000-2018 with Trend Line 49 S Ebike Regulations by State 55 T U.S. Bicycle Imports All Wheel Sizes 2000-2018 60 U U.S. Bicycle Imports All Wheel Sizes 2000-2018 with Trend Line 61 V U.S. Bicycle Exports 2000-2018 63 W U.S. Bicycle Exports 2000-2018 with Trend Line 63 X Bicycle Suppliers New Bike Unit Sales to Specialty Bicycle Retailers 69 2000-2018 Y Bicycle Suppliers New Bike Unit Sales to Specialty Bicycle Retailers 70 2000-2018 with Trend Line Z Bicycle Suppliers New Bike Wholesale Dollar Sales to Specialty Bicycle 70 Retailers 2000-2018 AA Bicycle Suppliers New Bike Wholesale Dollar Sales to Specialty Bicycle 71 Retailer 2000-2018 with Trend Line AB Number of Bike Shop Store Fronts January 2003-January 2013 with 93 Trend Line AC U.S. Ecommerce vs. Total U.S. Retail Sales 2016, 2017 and 2018 98

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