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Bike Share Business and Implementation Plan

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Bike Share Business and Implementation Plan CITY OF BATON ROUGE Bike Share Business and Implementation Plan Photo Credit: Capital Bikeshare August 2016 Funded by: City of Baton Rouge Bike Share Business and Implementation Plan I THIS PAGE INTENTIONALLY LEFT BLANK ACKNOWLEDGEMENTS Baton Rouge Area Foundation Downtown Development District Davis Rhorer John Spain Whitney Cooper Beverly Haydel Lauren Crapanzano Jumonville East Baton Rouge Parish Planning Commission Frank Duke Stakeholder Advisory Committee Gilles Morin BREC Emergent Method Carolyn McKnight John Snow Blue Cross Blue Shield of Louisiana Dr. I. Steven Udvarhelyi Louisiana State University Dan Layzell Courtney Ardoin Tony Lombardo Tammy Millican Blue Cross Blue Shield of Louisiana Foundation Michael Tipton Southern University Tracie Abraham Capital Area Transit System Jocelyn Johnson Bill Deville Kevin Johnson Robyn Merrick Capital Region Planning Commission Jamie Setze J.T. Sukits Center for Planning Excellence Rachel DiResto Haley Blakeman Consultant Team City of Baton Rouge Toole Design Group Mayor-President Kip Holden RJ Eldridge, Principal In Charge William Daniel Mauricio Hernandez, Project Manager John Price Adrian Witte, Project Engineer Carey Chauvin Wendy Phelps, Project Planner Stephen Bonnette Galen Omerso, GIS Specialist Andy Allen City of Baton Rouge Bike Share Business and Implementation Plan III THIS PAGE INTENTIONALLY LEFT BLANK Customer Overview Customer Customer TABLE OF CONTENTS Overview Social Bicycles Social Executive Summary 37 Implementation 01 Introduction 38 Implementation Steps 1 www.socialbicycles.com 39 Social Equity 02 Why Bike Share? 04 Summary of 45 Technical Appendices Recommendations from Appendix A: EPA Study Review of Bike Share 04 Stakeholder Technologies Engagement Appendix B: 07 Program Priorities Station Siting Guidelines 09 Phasing Plan Appendix C: 10 Demand Analysis and U.S. Department of Methodology Transportation Bicycle and Pedestrian Funding 10 Equity Analysis Opportunities 13 Preliminary System Plan Appendix D: 19 Business Plan U.S. Environmental Protection Agency. 20 Governance Structure Bikeshare Planning - Building 25 Business Pro-Forma Blocks for Sustainable Communities. Next Steps 28 Funding Memorandum. City of Baton Rouge Bike Share Business and Implementation Plan V THIS PAGE INTENTIONALLY LEFT BLANK EXECUTIVE SUMMARY VII EXECUTIVE SUMMARY The Baton Rouge Area Foundation (BRAF) engaged Stakeholders also expressed a strong desire for a system Toole Design Group (TDG) in the spring of 2016 to that is easily identifiable and has a large physical presence. prepare a business plan for the implementation of a bike Furthermore, there was mixed support for electric pedal share system in Baton Rouge. The Business Plan follows assist bicycles. the recommendations from the September 2015 Building Blocks for Sustainable Communities Bike Share Planning System Priorities Study, commissioned by the U.S. Environmental Protection Agency, which concluded that implementation of a bike A preliminary set of system priorities was developed based share program in the City of Baton Rouge is feasible. on feedback received from key local/regional stakeholders and later refined through discussions with representatives at BRAF. The priorities reiterate the need for providing Stakeholder Engagement increased mobility, promoting economic development, As part of this project, the project team conducted a series increasing community cohesion, increasing recreational of meetings with key stakeholders representing the public, opportunities for residents and visitors, and providing more private, and non-profit sectors in Baton Rouge to introduce and better bicycling facilities throughout the City. The trends in the bike share industry, explore the opportunities recommendations contained in this Business Plan are in line and challenges for bike share in Baton Rouge, and gather with these priorities. input on program priorities important to these stakeholders. In general, bike share is well supported in the City and System Planning stakeholders identified the following opportunities: A demand analysis was conducted to help understand where the system is expected to be the most used. A number of • Strong active local organizations. demographic and geographic data points were used in this • Significant population growth and redevelopment in analysis. The analysis indicated that the highest potential for a number of areas throughout the City. bike share can be found in Downtown and the inner core neighborhoods (e.g., Beauregard Town and Spanish Town), • Potential to use bike share as a mobility tool the Perkins Road Overpass area, the LSU campus and areas providing connections to key destinations. around the campus, and the Mid-City neighborhoods east of • Relatively flat terrain where it is easy to bike. Downtown along the Government Street, North Boulevard, and Florida Boulevard corridors. There are also other • Upcoming bikeway projects providing better more isolated pockets with bike share potential around the and more comfortable bicycle connections to key Broadmoor Shopping Center, Southern Health District and destinations. Cortana Mall, in the area around the airport, and at several other major commercial intersections. • Large university populations in need of additional connectivity to Downtown and key destinations. Using the demand analysis results, the project team sought to develop a Business Plan to establish an implementation Challenges identified included: approach and to assess costs. The team concluded that the • Lack of comfortable bicycling facilities. City has the potential to support an initial system of 82 stations and 820 bicycles divided into three phases as noted in • Existing restrictions on advertising and/or the table below and shown on the map on the following page. sponsorship (which could help provide funding for Stations per Phase Stations Bicycles Docks bike share operations). square mile • Limited funding opportunities. 1 51 510 867 5.7 2 25 250 425 3.6 • Geographic divisions within the City. 3 6 60 102 3.0 • A large number of unbanked residents who may TOTAL 82 820 1,394 4.1 (average) experience difficulties in accessing a potential bike share program. Proposed Phasing VIII City of Baton Rouge Bike Share Business and Implementation Plan Executive Summary foster rd ST410 ST19 ! ST408 ! ! ST67 ! ! scotland ave ! ! ! ! blvd memorial veterans harding blvd ! mickens rd glen oaks dr ST946 rd ave r monte sano o o j airline hwy ¤£190 mason ave silverleaf ave mc clelland dr greenwell st n foster dr plank rd hollywood st 110 evangeline st dr lanier d ott r presc scenic hwy mohican st ST415 ST37 winbourne ave ! dr monterrey EAST BATON ROUGE PARISH o a k 1 e s choctaw dr ST chippewa st v y choctaw dr 190B i l n acadian thwy w l ¤£ w ! a h t sorrel ave tom dr b n fairfields ave l a ! v d i lobdell blvd d v d l a b c n 3rd st 3rd n n y a e a n n airway dr r r r ! d ! ! e greenwell springse rd t WEST BATON n WEST BATON gus young ave harry dr n w o wooddale blvd o ! m o c ROUGE PARISH ! d ROUGE PARISH o l ! d r p spanish town rd r t ana ! ! n 22nd st north st n river rd ! ! ! main st ! ST76 ! florida blvd ! florida st ! ! ! ! e airport ave ! ! s 22nd st north blvd ! government st ! ! ! ! ! ! ! ! ! ! park blvd ! s goodwood blvd claycut rd fos goodwood ave ter 10 dr tara blvd east blvd east ! ! terrace st ! broussard st westdale d ! r lobdell ave t h r o d je m ! ffe a r son hwy ! s e g h ! ! ! e 426 l ST d l e o 73 ! l c ST p i t d r bawell st corpor r ate blvd ! d ! le p ! ! d r m w roosevelt st y r r ! l e blvd drusilla ln a v i ! d s r s ! e s r 12 g 988 n ST o ! ! c skip bertman! dr ! hyacinth ave 327 s st stuart ave ST ! adi ! !u m rd essen ln ! ! !stanford ave gourrier ave nicho lson perkins rd ! dr e e xt av r ! d bluebonnet blvd lee dr ! ! u n ls o d ij r d r ! e ! s iv um r ! m pi a a b ca ve ur rd ba y a nk ve ! ! d r y Proposed Bike Share w Proposed Phasingb ! k righ p ts h id t ! e dr Station Locationw lee dr r 1 (51 Stations - 9 sq mi) o w il 10 n hi e gh k 2 (25 Stations - 7 sq mi) la nd rd ln g 427 n ST i 3 (6 Stations - 2 sq mi) r ST42 a t b s 0 0.5 1 oo ne dr ST30Miles Date: 7/12/2016 Proposed Bike Share Phasing and System Plan Executive Summary City of Baton Rouge Bike Share Business and Implementation Plan IX Zyp Bike Share in Birmingham is the newest city-wide bike share system in the Southeastern U.S. Capital and Startup Proposed Operating Model and Phase Stations Bicycles Installation Costs Managing Agency Costs Based on the City’s current funding environment, local 1 51 510 $320,000 $2,750,000 transportation needs, and conversations with various 2 and 3 31 310 - $1,780,000 stakeholders and BRAF staff, a non-profit owned TOTAL 82 820 $320,000 $4,530,000 and operated governance structure is recommended. Capital and installation costs Furthermore, it is recommended that a new non-profit organization be created under the hospices of the Baton Rouge Area Foundation. This recommendation is based on BRAF’s proven history of cooperation, a clear and sustained interest in overseeing a bike share program, an Projected Costs and Revenues active presence throughout the City, potential staff capacity Cost and ridership projections for the program were to administer the program, and direct access to funding determined based on observed performance of peer systems, for capital and operating expenditures. Further, BRAF has the proposed size and phasing of the program, and assumed experience serving as an incubator for new organizations, user fee structure. The total capital cost of implementing the including the Center for Planning Excellence and more program is estimated to be approximately $4.9 M.
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