CONTENTS

1. Forewords 4 6. Economic Legacies 20 Minister of Culture & Sports 4 Josoor Institute 21 SC Secretary General 5 Trade Missions 22 Research Programme 23 2. National Legacy Committee Members 6 7. Environmental Legacies 24 3. Our Legacy Approach 7 Sustainable Tournament Infrastructure 25 Tarsheed 22 26 4. Human Legacies 8 Environmental Sustainability Case Study Challenge 27 Challenge 22 9 Volunteer Programme 10 8. Sporting Legacies 28 Human Capital Development Strategy for Tourism 11 World Class Stadiums 29 Internship Programme 12 Test Events 30 Observation and Secondment Programmes 13 Workers Cup 31 Increasing Sports Participation 32 5. Social Legacies 14 Stadium Precincts 15 9. The Way Forward 33 Women in Football 16 Workers’ Welfare 17 Generation Amazing 18 Kakuma 19

All the information contained within this publication was up to date as of April 2016 FOREWORDS

H.E. Salah Bin Ghanim Al Ali Chairman, National Legacy Committee Minister of Culture & Sports

2 December 2010 is a date that will be remembered Winning the bid relied on the efforts of entities by generations of Qataris. That day, FIFA President across . This created a strong foundation for Joseph S. Blatter opened an envelope and future collaboration. In the years since, we have announced that Qatar had been awarded the continued to build upon this foundation. This, right to host the 2022 FIFA World Cup™. With that in turn, has brought us closer to achieving our act, our nation was handed a number of unique ambitious legacy goals. opportunities. It will allow us to showcase the best we have to offer on the world stage. It also gives us Guided by a profound commitment to the QNV 2030, a chance to accelerate our development. As such, the National Legacy Committee is proud of its role it is an important milestone on our journey to in the delivery of a FIFA World Cup™ that will be achieving the goals outlined by our leadership in the remembered as an event that accelerated progress Qatar National Vision 2030 (QNV 2030). and development, and created sustainable human, social, economic, environmental and sporting Creating a legacy for future generations is a legacies for Qatar, our region and the world. responsibility that lies with all of us. If we are to achieve our goals, it is vital that every entity involved in delivering the 2022 FIFA World Cup Qatar™ cooperate effectively. To ensure that we as a country capitalise on the opportunities created by hosting the FIFA World Cup™, the Supreme Committee for Delivery & Legacy (SC) established a National Legacy Committee. Comprised of representatives from the SC’s key public sector stakeholders, the Legacy Committee is tasked with providing support and guidance in achieving ‘the best cultural, social, economic, sports and environmental legacy from the 2022 FIFA World Cup Qatar™’.

4 Mr Hassan Al Thawadi Vice Chairman, National Legacy Committee Secretary General, Supreme Committee for Delivery & Legacy

From the start, legacy informed Qatar’s planning Our outlook and approach to legacy is all- for the 2022 FIFA World Cup™. We faced a number encompassing. It is supported by the four pillars of unique challenges during our bid. The solutions of the QNV 2030 – social, human, economic and we proposed, all of which benefited from the environmental – along with the sporting legacy input of our stakeholders, were not limited to the unique to the hosting of the 2022 FIFA World staging of a successful football tournament in Cup™. We have an opportunity to improve our 2022. Qatar’s horizons were always broader. From infrastructure while also positively affecting global cooling technology to stadium designs with modular perceptions of our nation and region and offering components, legacy was ingrained in our thinking at the world the chance to experience our hospitality, every stage. Alongside infrastructure, we recognised heritage, culture and history, often for the first time. that hosting the FIFA World Cup™ in Qatar could The power of football will help to transform Qatar serve as a catalyst for numerous less tangible into a globally recognised hub of social progress, legacies. It could boost our human capital, facilitate education, innovation and sport. intercultural understanding and get more young people playing sports. We are committed to accelerating development and progress, and shaping the future of our nation, the Planning undertaken during the bid meant we were region and the world. Our responsibility is to ensure able to act quickly after we won. The formation of the that we deliver on our promises. By doing so, we will National Legacy Committee in early 2011 was the capitalise on the enormous legacy potential of the first of several key milestones propelling us toward first FIFA World Cup™ in the Middle East. achieving our goal of creating a lasting legacy for Qatar and the region. The SC also established a Legacy Framework, focused on developing the strategies, policies and plans required to deliver on our near-term legacy commitments while paving the way for achieving our long-term legacy vision.

5 NATIONAL LEGACY COMMITTEE MEMBERS

H.E. Majid Bin Ali Al Kuwari Sheikh Mohammed Bin Hamad Al Thani Emiri Diwan Office of H.H. the Personal Representative of the Emir Member Member

H.E. Sheikh Khalifa Bin Jassim Al Thani Mr Hani Taleb Ballan Qatar Chamber of Commerce Qatar Football Association Member Member

H.E. Sheikh Dr Abdulla Bin Ali Al Thani Mr Nasser Saleh Al-Mohdi Qatar Foundation Ministry of Development Planning & Statistics Member Member

H.E. Hamad Al Mannai Mr Salem Mohammed Al-Hajri Ministry of Economy & Commerce General Secretariat of the Council of Ministers Member Member

Eng. Saad Ahmad Ibrahim Al Muhannadi Mr Khalid Hamad Al Hajeri Qatar Rail Ministry of Finance Member Member

Mr Abdulaziz Al Khalifa Ms Fatma Ali Al Nuaimi Qatar Development Bank Supreme Committee for Delivery & Legacy Member Member

Eng. Fahad Mohammed Al-Qahtani Ministry of Municipality & Environment Member

6 OUR LEGACY APPROACH

The Supreme Committee for Delivery & Legacy Football will reshape the lives of individuals, (SC) has always understood legacy as the most communities and the nation. Lessons learned as important outcome of the 2022 FIFA World Cup volunteers will shape young people’s lives. New Qatar™. Legacy animates every decision we make. spaces for the community to gather will encourage Our work reflects that. Regardless of which team societal cohesion. Business opportunities will triumphs in 2022, Qatar and its people will win. guarantee families’ and the nation’s prosperity for generations to come. Cleaner air will contribute to Our legacy plans are drawn up with the Qatar Qatar’s environmental well-being. Increased sports National Vision 2030 in mind. The nation’s participation across all demographic groups is the long-term vision provides us with our organising life-blood of a nation’s long-term health. principle. Each of its four pillars is accounted for in our planning and delivery. These four pillars To deliver an amazing legacy, we work closely with are supplemented by the sporting legacy we are our stakeholders in both the public and private creating. sectors. We gain from our partners’ expertise, and provide them with ours. We build lasting relationships and, together, we ensure every initiative reaches the widest possible pool of beneficiaries.

7 HUMAN LEGACIES

The SC envisions a 2022 FIFA World Cup™ that will Volunteers play a key role in every major sporting be about people. The tournament’s legacy will be event. We are already creating opportunities for the same. Individuals will have the freedom to shape volunteers. These motivated young people heed how they experience the tournament and its legacy. the call to serve, doing everything in their power to These legacies are already affecting people’s lives. make our events succeed. Along the way, they learn Their effects will continue to be felt long after 2022. a lot. They see how events are organised, and the Although classified as human, they will reverberate huge amount of work required to deliver amazing. society-wide and across generations. Equally important, they find themselves naturally gravitating to different roles, gaining insights into One of the key drivers of Qatar’s long-term growth career options across all sectors of the economy. is innovation. The SC is working with individuals and a large number of stakeholders in Qatar and across Working with the Qatar Tourism Authority (QTA), the other member-states of the Gulf Cooperation we are putting in place the strategy that will guide Council (GCC) to nurture and sustain a culture of the development of the human capital required to innovation. We have incentivised the region’s young power Qatar’s tourism sector. The sector will grow people to come up with innovative ways to make in the lead-up to 2022 and continue to expand in the 2022 even more sustainable, to create a better years that follow, creating new jobs and economic experience for all fans and to encourage a healthier, opportunities. more active region. These trailblazing young people’s work and the partnerships we are forming The SC is also creating ample opportunities for the are laying the groundwork for Qatar and the wider continued education of Qataris and expatriates. region’s emergence as a hub of innovative research Through internship, observation and secondment and development. programmes, established professionals and university students gain the opportunity to work alongside experts in their fields, across all SC departments and at major sporting events worldwide. These interns, observers and secondees come back from their experiences better trained and with the confidence and knowledge required to succeed in all of their future endeavours.

8 CHALLENGE 22

The SC launched Challenge 22 to change the A second legacy will be the creation of the face of innovation in the Middle East. For the first organisational infrastructure required to support edition of the new innovation award, individuals a regional culture of innovation. The SC is already and teams of applicants were asked to submit working with partners in Qatar and throughout their innovative ideas for six challenges related the region to put this framework in place. We will to three key themes: Event Experience, Sports continue building on these efforts in the coming & Health and Sustainability. All are focused on years, with the aim of making Qatar a locus of legacy – whether in creating a healthier Middle innovation in the region and globally. East, ensuri ng sporting events are accessible to all fans or incorporating environmentally friendly Stakeholders: materials into the design and construction of stadiums. Silatech, Qatar National Research Fund, Qatar Science & Technology Park, Digital Incubation Participation has exceeded expectations, Center, Qatar Business Incubation Center (QBIC), demonstrating the untapped potential of the Josoor Institute, Qatar Assistive Technology region’s innovators, and the high level of interest Center (MADA), Qatar Computing Research in creating a regional innovation ecosystem. Institute (QCRI), World Innovation Summit for Hundreds of thousands of visitors streamed to Health (WISH), Qatar Environment & Energy the programme’s website, and thousands turned Research Institute (QEERI), Ministry of Transport out for a roadshow through the Gulf Cooperation & Communications, Hamad Bin Khalifa University, Council (GCC) countries. Hundreds of individuals Qatar University, Ooredoo, Qatar Development and teams submitted their innovative ideas, Bank, , Ahlia University, in hopes of winning the award and making a AMA International University - Bahrain, Bahrain contribution to the legacy of the 2022 FIFA World Development Bank, Bahrain SME Society, Ebtikar Cup Qatar™. Society, Almakan, American University of Kuwait, Khaleejesque, Nuqat, Shiraa, Knowledge Oman, This year, applications to Challenge 22 were Sharakah, Tawasul Global Connections Center, limited to residents of the GCC. Each team had Prince Mohammad Bin Fahd University, Abu Dhabi to include at least one citizen of the 22 Arab Media, International Advertising Association, League countries. In coming years, the award Zayed University, Intigral will be open to the whole Middle East and North Africa. Challenge 22 is already creating a real legacy. Participants whose ideas show promise are receiving mentoring from regional leaders in sports, science, engineering, technology and health. The very best ideas will receive additional funding to move to the proof of concept stage.

9 VOLUNTEER PROGRAMME

Delivering a FIFA World Cup™ and other major events requires a huge investment in skills training for volunteers. The SC’s volunteer programme has started early. We are already building long- term relationships with volunteers in Qatar and the region, to ensure that fans, players and the volunteers themselves have the best possible experience in 2022, and the region is left with a legacy of volunteerism.

The SC has already benefitted from the assistance of more than 300 volunteers at events ranging from international friendly matches, fan zones and stadium launches. More than 1,000 individuals have registered to help us bring future events to life.

In selflessly donating their time and efforts, the volunteers inspire us. We want to inspire them too. The volunteers have the opportunity to learn new skills during events. Many of them are in their formative years. Volunteering opens up new vistas, and new potential career paths. In addition to this on-the-job training, our volunteers can attend courses at the Josoor Institute, a centre of excellence for the sports and events industries launched by the SC and partner organisations.

Stakeholders:

Qatar Football Association, Qatar Stars League, Qatar Foundation, Josoor Institute

10 HUMAN CAPITAL DEVELOPMENT STRATEGY FOR TOURISM

The development of human capital in Qatar’s The QTA will implement the plan. It is expected tourism sector has been identified as a key that the tourism sector will directly create enabler to guarantee the effective development approximately 130,000 jobs by 2030, with another of the sector’s capabilities, both before and after 65,000 people indirectly employed by the sector. the 2022 FIFA World Cup™. With that in mind, the These jobs will create a robust tourism sector for Qatar Tourism Authority (QTA) commissioned the Qatar. The institutional, regulatory and training SC and the Josoor Institute to create a tourism regimes upon which the sector will be built and human capital development strategy for Qatar. expanded will contribute to Qatar’s economy and human capital development through 2022, 2030 The strategy encompasses four distinct phases. and beyond. First, it examines existing human capital related to tourism in Qatar. It then forecasts Qatar’s tourism Stakeholders: human capital needs through 2030, based on the QTA’s aggressive plans to build up the country’s Qatar Tourism Authority, Josoor Institute tourism infrastructure and profile, as detailed in the Qatar National Tourism Sector Strategy 2030. Based on the tourism industry’s goals, a plan will be created to develop the human capital needed to achieve these goals, including training and licensing requirements, policies and institutional development. Finally, an implementation plan for the development of all required human capital in the tourism industry will be created.

11 INTERNSHIP PROGRAMME

The SC’s internship programme aims to develop Qatar’s human capital. It provides training to third- and fourth-year university students, allowing them to work alongside professionals in their fields of study. Ultimately, this training opportunity prepares the interns to assume professional and/or managerial roles at the SC or other prominent Qatari organisations.

Demand for internships with the SC has been consistently high. On-going outreach to all universities in Qatar and Qatari students at UK universities has resulted in 90 applications so far. Those applications are evaluated for relevance and to ensure a good fit between potential interns and the SC departments requesting interns.

We want to make sure the experiences of our interns are meaningful. Each internship begins with the creation of a set of well-defined goals. Progress towards these goals is assessed weekly. A final report allows the interns to reflect on their experience, and their mentors to assess interns’ progress. Feedback from both interns and mentors has been excellent, reflecting both the quality of the interns and their preparation for professional life.

Stakeholders:

Qatar University, Carnegie Mellon University in Qatar, College of the North Atlantic Qatar, Georgetown University School of Foreign Service in Qatar, Stenden University Qatar, Northwestern University in Qatar, Virginia Commonwealth University in Qatar, Texas A&M University at Qatar

12 OBSERVATION AND SECONDMENT PROGRAMMES

Hosting the 2022 FIFA World Cup Qatar™ The legacy created by observation programmes presents an amazing opportunity for the SC and extends beyond the experience and reporting. our stakeholders to learn from the hosts of other Observation trips also encourage tighter major international sporting events, both by integration between the various stakeholders observing these events and by embedding staff that will play roles in Qatar’s hosting of the 2022 with their delivery teams. Many of the lessons FIFA World Cup™, creating operational synergies learned are applicable in Qatar, while others show at all levels and enhancing overall delivery. areas for improvement when the world comes to Qatar in 2022. Stakeholders:

Seven observation programmes have already Qatar Football Association, Qatar Stars League, been conducted at international football events. Ministry of Interior, Internal Security Forces, More than 160 staff members from the SC Ministry of Municipality & Environment, Ashghal, and our stakeholders have participated in the Ministry of Transport & Communications, Qatar observation programmes. Upon returning to Rail, Qatar Tourism Authority, Aspetar, Lusail Real Qatar, each observer is required to write an Estate Development Company, Kahramaa, Qatar extensive report about the experience. This Foundation enables knowledge transfer and contributes to the drafting of consolidated reports. These reports are then presented to the whole SC team and stakeholders, ensuring that the legacy benefits are widely shared.

13 SOCIAL LEGACIES

Communities are at the core of what we do. We Based on our belief that all workers deserve safe, leverage football’s unique unifying power to healthy and humane working and living conditions, create legacies which strengthen social cohesion the SC has implemented rigorous workers’ welfare and expand access to sporting, educational and standards on all of our projects. We have also found employment opportunities in Qatar, the region and other ways to contribute to the health and wellbeing around the world. of workers in Qatar, in line with our commitment to improving conditions among all communities. Stadium precincts will become centres of communities in cities and neighbourhoods across Generation Amazing and Kakuma foster sustainable Qatar. They will perform multiple roles, as sports, social development in disadvantaged communities leisure, social, educational and economic hubs. in the Middle East, Africa and Asia. Using football Facilities ranging from walking and cycling paths to to improve life skills and train young leaders – schools, wedding halls and Mosques will nourish often in countries that send large numbers of body, mind and spirit, contributing to strong, healthy workers to Qatar – builds strong communities while communities. demonstrating Qatar’s commitment to providing developmental assistance in the countries that need Women’s participation in football and other sports it most. has numerous health benefits and strengthens teamwork, confidence and other skills required to succeed in leadership roles. The SC is active in finding ways to increase the number of women and girls playing , with the aim of strengthening women’s roles in society.

14 STADIUM PRECINCTS

The stadiums and precincts being built by the All of the precincts will contain pleasant, pedestrian- SC and our stakeholders will serve the needs of friendly green spaces offering ample opportunities surrounding communities for generations to come. for Qatar’s people to exercise. Based on discussions To understand the needs of the people who will with the communities and other needs analyses, use precinct facilities and to ensure they leave a precincts will also contain Mosques, wedding halls, lasting legacy, we have consulted extensively with schools and other facilities to ensure they serve as community members both before and during the gathering points for local residents. Retail space construction of stadiums and precincts. within the precincts will foster sustainable economic growth and contribute to the diversification of Our community engagement team has held more Qatar‘s economy. than 25 majalis meetings in , and . Based on discussions with community Stakeholders: leaders, we have tailored the facilities available in each precinct. The community engagement team Aspire Zone Foundation, Qatar Foundation has also convened a youth panel composed of 35 young people, which meets monthly to learn about and discuss different aspects of the SC’s delivery and legacy plans. Schoolchildren are also being engaged on a continuous basis, with customised, age-appropriate programmes to teach them the benefits of hosting the 2022 FIFA World Cup™ in Qatar, and the legacy the precincts will create for their communities.

15 WOMEN IN FOOTBALL

Empowering women is key to enhancing their role The top three teams, from Syracuse, Vanderbilt in society. Playing football is an excellent way to and Oregon Universities, were invited to Qatar to contribute to women’s health and wellness in a experience the country’s culture and further refine supportive yet competitive environment. The skills their proposals, which were evaluated by the Qatar learned on the pitch are transferable to other University students and a panel of expert judges. spheres of life, from education to business and family life. With that in mind, we launched the The results were a step towards increasing girls’ Women in Football in Qatar Case Study Challenge. and women’s participation in football in Qatar. They also inspired many of the US students to More than 150 teams of students from 32 embrace Qatari and Arab culture. One student was universities in the United States were tasked with so impressed with his trip that he moved to the creating case studies that identified how and why region after graduation. Another student, from the US was successful in increasing girls’ and Oregon University, went to work at Nike, where she women’s participation in, and love for, football. developed a clothing line for Muslim sportswomen. After understanding what worked, the teams had to propose ways that female football participation Stakeholders: could be increased in Qatar. The university teams were paired with female students from Qatar Qatar University, Qatar Women’s Sports Committee University, who acted as cultural consultants, assisting them in navigating Qatari culture and providing feedback on their proposals for adapting US models to Qatar.

16 WORKERS’ WELFARE

The SC strongly believes that every worker The SC has partnered with a number of deserves safe, healthy and humane working and organisations to further improve the lives of living conditions, contributing to a society based workers and enhance societal cohesion in Qatar. We on justice, equality and the rule of law. We are are also concerned with workers’ spiritual health. committed to ensuring the welfare of all workers on Iftar tents for workers that the SC sponsored fed our projects. Our principles, values and standards – 1,500 workers each night of Ramadan. which are aligned with Qatari law and international best practice – set clear guidelines that protect the By taking a holistic approach to workers’ welfare, rights of workers throughout the entire chain of and demonstrating the benefits of our approach, contracting. we serve to enable the changes we envision for Qatar and the region, creating a legacy of improved Through our ongoing efforts, we are making steady conditions for workers in developed and developing progress. In 4.8 million man-hours of work, there countries, from recruitment to repatriation. has not been a single fatality or injury on any of the SC’s FIFA World Cup™-related projects. Since Stakeholders: the launch of the SC’s Workers’ Welfare Standards in early 2014, 84 audits have been conducted, Ministry of Administrative Development, Labor & including 38 inspections of companies bidding for Social Affairs, Ministry of Interior (Human Rights our projects, 10 service supplier inspections and 36 Department), Ministry of Foreign Affairs (Human inspections of contractors and subcontractors. In Rights Department), National Human Rights addition, nine accommodation facilities for workers Committee, International Labour Organization, have been significantly upgraded, with another three Amnesty International, Human Rights Watch, Qatar contractors currently building accommodation that Stars League, Qatar Football Association, Sheikh meets or exceeds our standards. Thani Bin Abdullah Foundation for Humanitarian Services (Raf Thani)

17 GENERATION AMAZING

Football is a universal language, capable of Thus far, Generation Amazing has positively affected transcending every circumstance. The power and the lives of 44 ambassadors and countless others beauty of the world’s game inspire the SC. Through who have benefited from playing on pitches built by Generation Amazing, we use football to encourage the initiative or received training to improve their the development of communities, and to promote social and life skills. By 2022, Generation Amazing health, self-confidence and self-respect. is expected to create 176 youth community leaders and reach 63,000 direct and 126,000 indirect Started during Qatar’s bid to host the 2022 FIFA beneficiaries in the Middle East and across the World Cup™, Generation Amazing is a social world. development initiative that empowers young people to create positive change in their communities. By creating new spaces for football and learning, Target countries include Qatar, Jordan and other the humanitarian and developmental assistance countries in the Middle East, and countries like Nepal provided by Generation Amazing is improving lives and Pakistan that send large numbers of workers to and enhancing Qatar’s stature locally, regionally and Qatar. globally.

Generation Amazing has three core components: Stakeholders: people, pitch and programme. People are the 22 young ambassadors – selected from hundreds of Right To Play, Mercy Corps applicants – who receive football for development training aimed at enhancing their leadership potential in their communities. The pitch element involves building sustainable football pitches in disadvantaged communities. These pitches are the focus of the programme element, as they are used to deliver football for development training to improve health and wellbeing by developing the social and life skills, including communication, respect, team building and decision-making, of large numbers of young people.

18 KAKUMA Following a site visit to the Kakuma refugee camp in Kenya organised by Education Above All, the SC saw an opportunity to contribute by using sport to further empower the refugees at the camp, leaving a lasting legacy that will make a direct contribution to international peace and security.

Through our partnership with Education Above All and Educate A Child, the SC is supporting the development of a model educational programme. We and our partners are doing so by taking a co-curricular approach to using sports in education and as a mechanism to promote peace, break down barriers, create safe and conducive spaces for children to exercise their right to play, promote social cohesion and improve educational attendance and involvement.

Working with the people already making a lasting difference to the people on the ground in Kakuma, the SC is supplying sports facilities and equipment, and training courses that not only educate but inspire young people to become ambassadors and leaders in their communities.

The SC is proud to be playing our part in a partnership that will change the lives of so many people for the better.

Stakeholders:

Education Above All, Educate A Child, United Nations High Commissioner for Refugees (UNHCR), ASTAD Project Management, Veolia Foundation, Qatar Solar Technologies, Qatar Charity, Refugees United

19 ECONOMIC LEGACIES

Hosting the 2022 FIFA World Cup™ creates numerous opportunities to diversify Qatar’s economy, increase competition, attract investment and stimulate growth. We are focused on building the industries that will help deliver amazing in 2022 and contribute to Qatar’s sustainable economic development in the years and decades that follow.

The Josoor Institute is tasked with building the human capital that will propel the growth and development of the sports and events industries in Qatar and the Middle East. Drawing on global expertise, the Josoor Institute is teaching the people who will lead the way in creating and expanding the local businesses capable of making meaningful and long-lasting contributions to Qatar’s economic growth.

Trade missions to countries with extensive experience hosting major sporting events and welcoming business and governmental delegations to Qatar pave the way for foreign investment in Qatar’s economy. Along with financial investment, knowledge and technological transfers have the power to strengthen the local market. In line with extensive research aimed in part at determining global business perceptions of Qatar’s market, these delegations and the opportunities they create contribute to enhancing Qatar’s reputation as a politically and economically stable investment opportunity.

20 JOSOOR INSTITUTE

The Josoor Institute was created by the SC to build Over the past several years, Qatar and the region Qatar and the Middle East’s human capital. It aims have emerged as important hosts of major to train the talented young people who will assist sporting and other events. Bringing top experts in delivering the 2022 FIFA World Cup Qatar™, and from around the world to provide the region’s who will form the backbone of sustainable sports residents with the ability to host better events and and events industries in the region. create homegrown industries meets the needs of the current and future labour market, and creates The Josoor Institute has held more than 20 economic opportunities for both entrepreneurs courses for 1150 students. Approximately 30% and existing businesses seeking to expand their of its students are Qatari, with the rest coming operations. from more than 70 other nations. In addition, two certificate and diploma courses have launched. Stakeholders: They are designed to provide, over 18 months, a deep understanding of a topic for mid-career , Hamad Bin Khalifa University, professionals and students looking to enter the Qatar Football Association, Qatar University, sports and events industries. Silatech, Qatar Tourism Authority, Deloitte, Georgetown University, IMG, International Centre for Sport Security, Leaders, Qatar Stars League, Beyond Sport, Leeds Metropolitan University, Rushmans, Wasserman, College of North Atlantic Qatar, Al Jazeera, Getty Images, SportBusiness International

21 TRADE MISSIONS

Companies and countries around the world are interested in capitalising on Qatar’s hosting of the 2022 FIFA World Cup™. Trade missions to other countries and welcoming business and governmental delegations to the SC’s offices in Qatar increase opportunities and stimulate growth.

The SC has undertaken four trade missions, including two to the United States and one each to the United Kingdom and Australia. More than 20 business and parliamentary delegations have come to our offices to learn about our ambitious hosting and legacy plans, and the opportunities being created by Qatar’s development.

Trade missions allow the SC and stakeholders to meet with businesses and senior government officials involved in the organisation of past mega-sporting events, to tour sports venues, to visit leading governmental and non-governmental organisations and to lay the foundation for creating lasting partnerships with the innovative companies that will contribute to Qatar’s transition to a knowledge-based economy. Networking and knowledge sharing in Qatar enhance relations with the countries that will contribute to the success of the tournament and Qatar’s achieving its legacy goals.

22 RESEARCH PROGRAMME Creating a better economic future for Qatar Qatar was seen as a prime investment will require stimulating growth and attracting opportunity, owing to its economic and political investment. To understand potential investors’ stability during a period when global markets attitudes towards the Qatari market, research is remain unsteady. For many, the country came on required. their radar as a serious opportunity after winning hosting rights for the 2022 FIFA World Cup™ The SC undertook a large-scale research project particularly as it means guaranteed timelines for aimed at determining attitudes towards Qatar’s projects, which must be completed before the hosting the 2022 FIFA World Cup™. Nineteen tournament. thousand surveys were conducted, either face-to-face or online, and 72 focus groups of Seizing the investment and other opportunities between six and eight people were convened. In created by the combination of Qatar’s already addition, 144 key influencers were interviewed to strong economy and hosting the 2022 FIFA World understand their perspectives on Qatar. Naturally, Cup™ will allow the country to guarantee the this included the feelings of key stakeholders in economic future of its citizens, and to build new government and business who are in positions industries and expand the capacity of existing to determine their countries’ or companies’ businesses. investment priorities. Stakeholder:

Qatar Tourism Authority

23 ENVIRONMENTAL LEGACIES

Sustainability and the preservation of Qatar’s environmental heritage is a key consideration in the planning and implementation of all of our activities. We demonstrate our commitment in both actions and words, taking concrete steps to maintain or enhance the natural environment for future generations, and increasing public awareness of environmental issues.

In delivering the most environmentally friendly FIFA World Cup™ ever, including both the tournament and preparations for it, Qatar is setting a new benchmark for global events and leading the way to a greener, more sustainable sporting future for all of us. The billions who watch the tournament in 2022 will receive a powerful message: that sport can be a tool for preserving our environment. At the same time, renewable energy projects developed to offset tournament carbon emissions, along with sustainability enhancements incorporated into the design and construction of stadiums, will continue to benefit Qatar and the region long after the tournament.

In the years prior to the tournament, the SC is working with our stakeholders to create the next generation of environmental leaders in Qatar. We are undertaking initiatives aimed at enhancing the environmental awareness of students in Qatar. We are using football to teach sustainable habits to young people, and asking high school and university students to find new ways to reach communities throughout Qatar with green activities and messages that resonate society-wide.

24 SUSTAINABLE TOURNAMENT INFRASTRUCTURE

Since Qatar’s bid, the country has promised the Offsetting the carbon footprint of the event most environmentally friendly FIFA World Cup™ will help preserve Qatar’s environment for ever. Based on the SC’s current estimates, more generations to come, and increase public awareness than six million metric tons of CO2 will be emitted of environmental protection at home and during the tournament and preparations for it, internationally. which includes the building of stadiums and other infrastructure. We have a carbon offset strategy Stakeholders: in place, which relies on offsetting carbon through the commissioning of renewable energy projects, Ministry of Municipality & Urban Planning, Ministry along with innovative solutions that aim to reduce of Environment, Qatar Petroleum, Kahramaa, Gulf water usage and waste creation at our stadiums. We Organisation for Research and Development, Qatar are targeting a 30% reduction in embodied carbon Foundation, ASPIRE Zone Foundation, Dow Chemical during the stadium construction phase, and a 30% Company reduction in carbon emissions during stadium operations.

To ensure a rigorous approach to meeting our sustainability goals, the SC is seeking certification for the stadiums and precincts it is delivering from the Gulf Organisation for Research and Development’s Global Sustainability Assessment System (GSAS). To achieve certification, the SC has created a number of key performance indicators for both the design and construction phases, including a 30% reduction in energy demand, 60% reduction in potable water use, 90% diversion of construction waste from landfills and the use of 15% recycled content. All materials will be procured using responsible sourcing and following a green procurement framework. During the 2022 FIFA World Cup Qatar™, the goal is for 15% of tournament- related energy to be renewable, and a 25% reduction in peak period motor vehicle trips.

25 TARSHEED 22 Tarsheed 22 is a new programme created in partnership with Kahramaa. It uses the power of football to build awareness about the benefits of energy and water conservation among Qatar‘s young people.

Twenty-two participating schools have been retrofitted with sustainable lighting and water fixtures. Students are being taught about conservation in a fun and engaging way, with lessons reinforced in the classroom and on the football pitch. Each of the schools is competing to see which can conserve the most energy. The winners will be honoured at an awards ceremony.

Each year, Tarsheed 22 will roll out at 22 new independent schools across Qatar, with plans to reach all primary schools in the country by 2022. This will create a legacy of environmentally aware young people. By increasing their environmental awareness at a young age, these students will be in an amazing position to lead the way in protecting Qatar’s natural heritage for generations to come.

Stakeholder:

Kahramaa

26 ENVIRONMENTAL SUSTAINABILITY CASE STUDY CHALLENGE The Qatar Environmental Case Study Challenge asked teams of high school and university students to identify a pressing environmental challenge in Qatar, assess its impact on society and develop a marketing campaign to mobilise the country’s youth to get involved in solving the issue.

More than 500 students in Qatar were involved in the competition, including 22 university and 72 secondary school teams. With scholarships available to the top four teams, the students tapped into their innate creativity to find new ways to preserve the environment. Ideas included the introduction of new recycling programmes focused on getting young people involved, and mangrove planting that uses the excitement around the 2022 FIFA World Cup™ to promote eco-tourism in Qatar.

Engaging young people around environmental issues is crucial to ongoing conservation efforts, and to making Qatar an even better place to live for future generations.

Stakeholder:

Supreme Education Council

27 SPORTING LEGACIES

The sporting legacies created by Qatar’s hosting of the 2022 FIFA World Cup™ will have profound effects on the nation, the region and the world. The tournament will create new infrastructure, new industries and new expertise, and lead to a more active and healthy population.

The stadiums being built or renovated for the tournament will provide permanent homes for many of country’s top football clubs, and allow Qatar to host more major sporting events in the future. The precincts surrounding them will become centres of community life. The modular upper tiers of seats will be donated to countries that need sporting infrastructure, demonstrating Qatar’s commitment to international development and the power of football to make lives better.

Test events prior to the tournament are already building new areas of expertise and enhancing collaboration among the many governmental and non-governmental entities that will play roles in delivering an amazing tournament in 2022.

Through community outreach, the SC is also energising people of all ages and economic profiles. As a co-host of the annual Workers Cup football tournament, the SC is using leisure activities to contribute to workers‘ health and fitness. Other initiatives target young people and other key demographics. Embracing football and other sports will create a healthier society that can contribute to all aspects of Qatar’s development in the years leading up to 2022 and beyond.

28 WORLD CLASS STADIUMS The SC and our stakeholders are delivering world class stadiums suited to the requirements of Qatar’s domestic football league, and to hosting future sporting mega-events. All of the stadiums being built will conform to established requirements for FIFA World Cup™ matches, while ensuring that Qatar’s post-2022 requirements are accounted for.

The stadiums’ state of the art designs allow for enhanced sustainability in both the construction and operational phases. They are designed with cooling technologies, allowing them to be used year-round. Most contain modular upper seating tiers, which can be removed after the tournament. This seating will be donated to developing countries in need of sporting infrastructure. It will leave Qatar with appropriately sized stadiums for the Qatar Stars League, while preserving the ability to host large- scale sporting events.

The stadiums will be the centrepieces of precincts which will become focal points for surrounding communities. After 2022, many of the stadiums will contain other sporting facilities offices and offices, serving as the headquarters and bases of operations for sports clubs. The donated infrastructure will enhance Qatar’s profile, and, by expanding it internationally, set a new benchmark for the legacy of major sporting events.

Stakeholders:

Qatar Foundation, Aspire Zone Foundation

29 TEST EVENTS Hosting a FIFA World Cup™ requires extensive The impressions made during these events bolster planning and the delivery of stadiums and other Qatar’s reputation as a regional and global leader infrastructure. The success of the tournament, in events hosting. This reputation will be further however, will hinge on successful co-ordination and burnished following the delivery of an amazing collaboration among a large number of stakeholders 2022 FIFA World Cup Qatar™, which will have been in Qatar, and an events hosting capability that goes made possible in part by the hard work done years beyond football matches to include teams’ public in advance, and will lead to Qatar becoming an training, FIFA and confederation congresses and established leader in events hosting, with legacy gala events. Test events provide a forum for building benefits for individuals, communities and the operational expertise in a broad array of functional economy. areas, and for learning lessons and identifying areas for improvement that will serve Qatar’s events Stakeholders: hosting abilities and ambitions well beyond the tournament in 2022. Ministry of Interior, Qatar Tourism Authority, Qatar Media Services, Qatar Red Crescent, Qatar Football The SC has organised a number of test events, Association, European Club Association, FIFA, including the 2014 Fan Zone, several Katara, Asian Football Confederation, Museum of international friendly matches since 2009, two Islamic Art FIFA Beach Soccer World Cup AFC Qualifiers and the European Club Association General Assembly. Each of these events targeted different audiences. All shared the same goal of delivering operationally flawless events which provided well-defined levels of service to various client groups, creating positive and lasting impressions of Qatar and its events hosting capability. This was accomplished through the seamless integration of large numbers of stakeholder organisations in Qatar and, occasionally, abroad.

30 WORKERS CUP The SC partners with other members of Qatar’s football family to improve the lives of workers and enhance societal cohesion in Qatar. As a co-host of the annual Workers Cup football tournament, the SC is using leisure activities to contribute to workers’ health and fitness.

Started in 2013, the Workers Cup has steadily increased in popularity. Over the past three years, more than 1,000 workers have played in the tournament. The size of the boisterous crowds attending the matches has increased each year, with a total of more than 17,000 spectators in 2015 edition of the tournament.

Teams from contractors working on stadiums being delivered by the SC and our stakeholders for the 2022 FIFA World Cup™, and subject to the SC’s stringent Workers’ Welfare Standards, have played a prominent role in the Workers Cup. Midmac Contracting Company, the 2015 champions, is active on the Khalifa International Stadium site. In 2014, an SC contractor clinched third place.

The Workers Cup supports the SC’s goal of leveraging football’s unique, unifying power to create legacies which further improve workers’ welfare and expand access to sporting and health opportunities in Qatar.

Stakeholders:

Ministry of Administrative Development, Labor & Social Affairs, Qatar Stars League, Qatar Football Association

31 INCREASING SPORTS PARTICIPATION The SC is encouraging a healthier and more active future for Qatar. In partnering with other leading sports organisations in Qatar, we are increasing access to and participation in sports for a number of key demographic groups, including young people and women. We are guided by our belief that preventative measures, like regular exercise, are the best way to guarantee the nation’s long-term health and prosperity.

Through the Schools Olympic Program, we have engaged more than 21,000 students. Our football- focused activation areas have repeatedly been amongst the most popular destinations for both male and female attendees. During Qatar’s National Day celebrations at Darb Al Saai, we have organized tembah tournaments for young Qataris, connecting them with their past while teaching them the benefits of physical activity. Each Ramadan, the SC sponsors a number of Ramadan tournaments in different communities around Qatar and the region, ensuring that the holy month is also a healthy month.

The long-term benefits of sports participation will become clear over the next several decades. The legacy we are creating will lead to a healthier, more robust population capable of fully participating in Qatar’s development for generations to come.

Stakeholders:

Qatar Olympic Committee, Qatar Football Association, Qatar Stars League, Qatar Women’s Sports Committee, Qatar National Development Committee, Supreme Education Council

32 THE WAY FORWARD

In the months and years to come, contributing to the achievement of the goals set out in the Qatar National Vision 2030 will remain the SC’s most important objective. Working with our stakeholders, we will continue delivering the amazing legacy that was promised during Qatar’s bid to host the 2022 FIFA World Cup™.

Individuals will receive the training they need to excel at every stage of their careers. Community bonds will become stronger. As the 2022 FIFA World Cup Qatar™ draws closer, more economic opportunities will be created. Environmental awareness will grow along with conservation efforts.

All of this will be made possible by football, a sport that has created an historic opportunity for Qatar, a small country that dreams – and delivers – amazing. Whether planning a one month tournament or guaranteeing its people’s health and welfare for decades to come, Qatar will, through hard work and determination, succeed.

We are proud to play our part.

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