Facebook buys social aggregator FriendFeed 10 August 2009

Gartner Inc. analyst Ray Valdes said the FriendFeed acquisition should help open up its site and boost features that show users more information in real time.

"They needed to do something to meet the

challenge," he said, referring to the messaging site that has shown the type of buzz Facebook once Facebook enjoyed.

Chris Cox, Facebook's vice president of products, (AP) -- Facebook is buying a Web service called said the companies had been talking about a FriendFeed that gives users a view of what their combination for some time, as they're both working friends are doing on all sorts of sites, on solving the same problems: how to help people including Facebook's rivals. connect with one another over time, how to make these connections work on various devices and In an interview, FriendFeed co-founder how to filter information through friends. said the two services will eventually merge, though FriendFeed will operate separately for now. He "I think both companies start with the premise that said FriendFeed was drawn to Facebook's much the most valuable information in the world is the larger base of 250 million users. one that comes from the people you care about," he said. "Building technologies that leverage those "Facebook has a really unique opportunity for our relationships everywhere you go is where we're team to reach a significant percentage of the both starting from." world, and that was an opportunity I think everyone on our team was extremely excited about," he Cox would not say if Facebook plans to incorporate said. FriendFeed's real-time search capability into its site. He said Facebook has already been testing Facebook said all 12 employees of Mountain View, real-time search and that FriendFeed has done a Calif.-based FriendFeed will work for Facebook, great job with its own search. whose headquarters is in Palo Alto. FriendFeed's four founders - Taylor, Paul Buchheit, Financial terms were not disclosed. Jim Norris and Sanjeev Singh - will take on senior positions on the engineering and product teams at ©2009 The . All rights reserved. Facebook. This material may not be published, broadcast, rewritten or redistributed. 's unclear what exactly Facebook plans to do with FriendFeed, which centers around the idea of instantaneously aggregating information from online destinations like short-messaging site Twitter, review site Yelp and photo-sharing site .

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APA citation: Facebook buys social media aggregator FriendFeed (2009, August 10) retrieved 25 September 2021 from https://phys.org/news/2009-08-facebook-social-media-aggregator-.html

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