Mobile Music Strikes the Right Key! Submitted By: Marylebone Media Relations Wednesday, 5 July 2000

Mobile Music Strikes the Right Key! Submitted by: Marylebone Media Relations Wednesday, 5 July 2000

SSEYO launch revolutionary ‘Concept Phone’ MAIDENHEAD, UK - July 05th, 2000 -- SSEYO, a leading developer of complete ultra-fast, scalable interactive audio solutions for convergent technologies, announced today the SSEYO Phone, a revolutionary ‘Concept Phone’. Underpinned by the SSEYO Koan Interactive Audio Platform and fronted with Macromedia Flash, the Concept Phone is a virtual example as to how audio on mobile phones and other devices will develop in the future. The SSEYO Koan Interactive Audio Platform will soon be available on devices through Tao Group’s media stack, which is licensed by Amiga. The powerful SSEYO Koan Interactive Audio Engine facilitates the creation of sophisticated sound effects ranging from simple spot FX and arpeggios to music score playback, sound synthesis and rule-based generative audio environments - from files as small as 15% of the size of a banner ad. The Concept Phone illustrates how Koan can be used for fast webpage prototyping of "real-world" interactive audio applications and consumer electronic devices utilising powerful interactive audio techniques. SSEYO Concept Phone features currently include: Powerful Drum Synth allows users to create, process and mix their own authentic "club" beats. Based around the extensive SSEYO Freedrum, it includes the ability to modify individual drum sounds with real-time effects such as distortion, LFOs, filters, delay and reverb, as well as applying and modifying complete kits and beat patterns. High-quality, short, polyphonic Ringtones that replace the traditional low-quality monophonic ringtones; users would be able to creating their own personal high-quality ring tones using Koan tools. Full length polyphonic Ringtrax that can utilise, as well as generative rules and synthesiser settings, both MIDI data and MP3 samples, enabling users to personalise their devices with their favourite songs. Audioicons containing tiny personal audio FX and tunes that users could attach to their emails. "The SSEYO Phone is a wonderful illustration of why interactive audio will play an increasingly crucial role in empowering convergent devices," said Francis Charig, Chairman of Tao Group. "The SSEYO Koan Interactive Audio Platform lets product designers create gripping interactive audio content of exceptional quality and sophistication. Their creations will enable users to personalise their electronic devices to new levels, thus opening up whole new avenues for interactive audio applications. SSEYO's technology is truly convergent, as products can first be modelled as webpage prototypes and then implemented as full embedded systems through the Tao Intent multimedia layer, which includes the SSEYO Koan Interactive Audio Platform. We will be making further announcements on that." Other features soon to be available on the Concept Phone include Backtrax, enabling users to choose an interactive audio background, adding atmosphere to any conversation. Groupjam, which will illustrate how authors can influence and share their audio compositions with others over the mobile network and Remix,

Page 1 providing users with the ability to remix their favourite tracks. More features and other concept devices are also planned. Tim Cole, Co-founder and CEO of SSEYO Limited explains the theory behind the Concept Phone, "The Concept Phone was designed to capture the imagination and introduce people into the audio possibilities available on mobile phones as this revolutionary interactive audio technology evolves. The flexibility of the unique SSEYO Koan Interactive Audio Platform has enabled us to develop this exciting and far-reaching concept. Its applications are seemingly endless." Any SSEYO Koan-enabled device could also contain sliders, sensors such as IR, proximity and temperature, scrollwheels and ‘tappads’. All of these would be able to control and manipulate the audio, underpinning which there are over 250 different programmable parameters. Koan system works seamlessly with MP3, WAV, SoundFonts, XG and MIDI and also supports full MIDI file playback, allowing generative augmentation of existing MIDI material. All this built in power enablers the product designer to deliver compelling interactive audio on their system of choice be it a computer, mobile phone or other electronic device. The future is as close as you want. Notes to Editors About Tao Tao Group is an intellectual property generator and software company specialising in technologies for home and mobile networks. Incorporated in 1992, the Company provides leading edge products for the emerging markets of intelligent consumer devices. The company's philosophy is based on providing powerful frameworks for use right across the range of networked appliances from smart phones to digital television into which Tao's clients can build in their own branding and incorporate their own added value. Tao's clients include blue chip technology corporations in the United States, Japan and Europe and its intent toolkit is the applications foundation layer for the New Amiga. Motorola and Sony are investors in Tao Group. Tao is headquartered in Reading, United Kingdom, with representation in Japan and the US, and its staff includes more than fifty world-class software engineers. Tao is a Deloitte & Touche Fast 50 Winner and has won a series of innovation awards for its operating system and Java based engine. For more information about Tao Group, please see http://www.tao-group.com/ About SSEYO UK Thames Valley headquartered SSEYO® delivers the most powerful interactive audio solutions for convergent technologies. It is developer of Koan®, the Internet's most powerful interactive audio platform. SSEYO has applied for a number of patents on its technology and processes, and is currently

Page 2 funded through Antfactory, Europe's leading Internet incubator. Its partners include Freeserve, Netscape and the Tao Group. Tao develop intent(tm), the revolutionary and market leading multimedia layer for networked digital devices, for which SSEYO Koan is the integrated audio engine. Tao's investors include Sony and Motorola. For more information about SSEYO, please see http://www.sseyo.com/ http://www.sseyo.com/news/pr20000705.html ©Copyright 2000 SSEYO Ltd. All Rights Reserved. SSEYO, Koan and the SSEYO logo are either registered trademarks or trademarks of SSEYO in the United States and/or other countries. All other brand and product names are trademarks or registered trademarks of their respective holders. SSEYO Company Contact Tim Cole, Co-founder & CEO +44 (0) 1628 762760 [email protected] http://www.sseyo.com SSEYO Media Contact Sara Claridge Marylebone Media Relations Ltd +44 (0) 118 975 5188 [email protected] Tao Group Company Contact Graham Nice, Marketing Director +44 (0) 118 901 2999 [email protected] http://www.tao-group.com

Page 3 Tao Group Media Contact Chris Gent Companycare +44 (0) 118 939 5900 [email protected]

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