VIJESTI / NEWS 208 Media, Culture and Public Relations, 11, 2020, 2

The mission of AMEU is to implement top- Alma Mater Europaea is an independent higher quality pedagogical and scientific research pro- learning institution that specialises in the provi- grammes in various fields, and to serve the sion of career-focused education in career- deficient fields of study. Our study programs community as a university centre promoting are relevant, up-to-date, interdisciplinary and the development, spread and use of knowledge interactive. in the field of various sciences. AMEU has de- Alma Mater Europaea is committed to produ- veloped the cooperation with universities in the cing graduates whose qualifications are natio- region and other European countries with the nally and internationally recognized and accep- aim of acquiring and implementing new ted. Alma Mater Europaea strives to continuou- knowledge, and developing the new knowled- sly improve our career-oriented academic pro- ge in cooperation with other universities in the grams in accordance with the global marketpla- region. ce and in line with international education or- AMEU therefore contributes to the economic ganizations, and we submit to a continuous and cultural development and the creation of process of self-evaluation and self- values, and fulfils the local, national and regio- improvement by means of internal and external nal mission in the educational, research and quality validation. cultural fields on the basis of a transnationality Alma Mater Europaea provides students with a and interdisciplinary approach. rich and varied academic environment that en- sures opportunities for both intellectual deve- Vision lopment and the acquisition of professional AMEU’s vision is to become an international knowledge and skills. Our teaching methods education centre, a centre of excellence in edu- are in line with international standards. We are cation and research, which will use its strategic focused on real-world career development and and applied research to creatively solve econo- offer a flexible, customized and effective ap- mic, technological, health and socio-political, proach. ecological and climate and intercultural issues Under the patronage of the European Academy of Central Europe, primarily the Danube Regi- of Science and Arts, Alma Mater Europaea stri- on and the Balkans. ves to mold a new international leadership elite As an open academic community it will offer, in the fields of education, culture, economy, in association with its partners, projects for the law, health, nutrition and environment. economic and technological development, pea- ce and democracy, sustainable development Mission and the development of an ecological balance in The basic mission of AMEU is to develop and the region, thereby contributing to European implement quality, complementary and sought reintegration. for European-oriented applied and competitive programmes needed primarily by the business Development Strategy sectors of and Central Europe. The work of AMEU is based on the following strategic policies:

ISSN 1333-6371

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- the development of study programmes in was founded as an initiative by the European the fields that have the greatest number of Academy of Sciences and Arts, a learned socie- job positions available; ty of around 1500 prominent scientists, inclu- - the development of fundamental scientific ding 29 Nobel laureates. disciplines on which study programmes Since the early 2000s, the European Academy of are based; Sciences and Arts has been planning the estab- - the implementation of applied scientific re- lishment of the university, occasionally with the search activity and the transfer of achie- subtitle of European University for Leadership. vements into the environment; In 2010, Alma Mater Europaea was officially - the cooperation with commercial and other established, with Prof. dr. Felix Unger being organisations; appointed as its first president, while the Ger- - the performance of professional deve- man political scientist prof. dr. Werner Weiden- lopment and consulting work; feld became the first , and the Slovenian - an international connection with education lawyer and diplomat prof. dr. Ludvik Top- and research institutions. lak the first prorector. At a meeting in Munich in February 2011, un- International evaluation der the patronage of the presidents of 12 mem- "Ensuring quality of a higher education institu- ber states of the European Union, the board de- tion within the study programme Management, termined which courses the university would international evaluation and programme a- provide. These were to be taught in various ci- nalysis". ties across the union, in several languages, in- The project that is co-financed by the Slovene cluding English, German, and Spanish. In line Ministry of Education and the Slovene Social with the international nature of the university, Fond, has three major milestones: internal and students, teachers, and prominent European external evaluation, as well as the international thinkers would meet at an international sympo- evaluation. While the first two have already be- sium at the graduation. It was also decided that en carried out, the international evaluation will Alma Mater Europaea would be incorporated be conducted by the Lithuanian Centre for qua- in European and international networks of uni- lity assessment in higher education (SKVC) in versities through cooperation agreements. the last week of February. The university board stated that Alma Mater Europaea would be based on three so-called "W European Academy of Sciences and Arts and principles": Wissenschaft, Wirtschaft, Wirken. Alma Mater Europaea In German, this means: Science, Economy, Ef- fect. Alma Mater Europaea is an international uni- In 2011, the university opened in Slovenia its versity based in the Austrian city of , first campus, located in the Slovenian city of with campuses in several European cities. It .

ISSN 1333-6371