At the heart of who we are 2020 CORPORATE RESPONSIBILITY REPORT 2020 was a difficult year for everyone. For AVENIR GLOBAL, it meant adjusting to the new reality of working from home and learning new ways of doing business remotely as our offices were forced to close.

Despite the distance and being isolated at home, our close-knit group stayed united through the storm.

It is in the face of adversity that we best see the importance of having strong shared values across our whole network. We’ve seen countless examples of our people embodying these values to overcome challenges and continue serving our clients.

Another demonstration of this can be seen in how our people came together to support those in need around them. Across our network, our employees offered 5,000 hours of pro bono work to various organizations. In difficult circumstances, At the it was more important than ever for us to give back to our communities. 2020 has also brought diversity and inclusion to the centre stage. It seems like our timing could not have been better to launch our diversity and inclusion program, as we’ve witnessed multiple events around the world that reinforced the heart importance of such a commitment. The goal of our program is to enhance our network-wide culture to embrace each person’s uniqueness and allow each of our employees to bring their true selves to work to produce great work for our clients. This already led to some inspiring of who initiatives across our brands in 2020, focused around education, empowerment, and celebration. We highlighted some of these initiatives in this report; and this is just the beginning.

For us, committing to diversity and inclusion is more than a statement: it is a we are continuing mission. It forces us to look at the way we do business and operate through a different lens, and reevaluate some of the things we took for granted. This is why we elected to include diversity and inclusion as the fifth pillar of our Corporate Responsibility Policy.

As we said, we are a close-knit group—and we believe that weaving a diversity of experiences and perspectives in our fabric can only make it stronger and reinforce the positive impact we can have in our communities.

We hope this report reflects this part of who we are as a Firm.

Valérie Beauregard Executive vice-president

2 2020 AVENIR GLOBAL Corporate Responsibility Report 3 AVENIR 66% GLOBAL BY THE

4 2020 AVENIR GLOBAL Corporate Responsibility Report 5 Our Corporate

HUMAN CAPITAL DEVELOPMENT Responsibility Policy We select, compensate and promote our employees on the basis of merit, without discrimination on grounds of race, religion, ethnic origin, sexual orientation, age or disability. We offer an extensive range of professional development and training programs Our Corporate Responsibility Policy focuses on key at the local, national and international levels for all categories of employees. We reward areas where we believe we can have the most impact: excellence internationally, nationally and locally, and each office offers its ethical conduct, human capital development, social employees specific programs and benefits to foster their wellness investment, environmental performance, and diversity and satisfaction. and inclusion, which was added as the fifth pillar of our Corporate Responsibility Policy in 2020. Each SOCIAL INVESTMENT is supported by operational guidelines and, where We encourage employees to undertake pro bono work— appropriate, annual performance metrics. the donation of communication counsel and services—for not-for-profit organizations on behalf of the Firm. We also make financial contributions to not-for- profit organizations in the communities where DIVERSITY AND INCLUSION we operate and encourage employees to make We are committed to diversity and inclusion in our Firm, our industry and society. financial contributions. We recognize employees for We work together with all our brands to help educate, empower and celebrate their pro bono work by incorporating this aspect into people across our network. We know that collectively, our unique experiences give annual performance evaluations. us greater insight into the world around us. When our curiosity is fuelled and our voices are heard, we are all inspired to do greater thinking.

ETHICAL CONDUCT ENVIRONMENTAL PERFORMANCE We are committed to practicing public relations at the highest professional standards. We work to minimize the Firm’s environmental impact, specifically by Our Firm has strict policies and guidelines governing the conduct of its business, reducing our direct paper and water consumption, recycling, conserving energy notably regarding confidentiality, ethics and conflicts of interest. We seek to provide and procuring environmentally responsible goods and services. In some of our collaborative and sustainable communication solutions to our clients. offices, employee-led committees are responsible for implementing environmental programs. The Firm encourages clients to integrate environmental concerns into their business and communications practices and counsels them to minimize their environmental impact in all of their communication efforts.

7 DIVERSITY AND INCLUSION 1 DIVERSITY AND INCLUSION Understanding the importance of committing to diversity and inclusion in our Firm, our industry and society, AVENIR GLOBAL established a Diversity and Inclusion (D&I) Council in the spring of 2020.

This Council is made of nine representatives from across our AVENIR GLOBAL brands. Its purpose is to implement a D&I program with consistent initiatives across the network while encouraging each brand to identify and address its own D&I opportunities.

The goal is to enhance our network-wide culture to embrace each person’s uniqueness and allow for each of our employees to bring their true selves to work to produce great work for our clients. The Council is supported by 30 Champions whose role is to bring the global mission to life in each office.

Be inspired. Be you. The Council’s first mission was to create one unifying Diversity and Inclusion program framework with a high-level statement. “Be inspired. Be you.” is meant to celebrate differences. Collectively, our unique experiences give us greater insight into the world around us. When voices are heard and curiosity fuelled, we are all inspired to do greater thinking.

10 2020 AVENIR GLOBAL Corporate Responsibility Report 11 THREE PILLARS

EDUCATE EMPOWER CELEBRATE Together, we will raise Together, we will create Together, we will awareness and share a culture that empowers authentically celebrate knowledge around employees to bring their our differences and Diversity and Inclusion. true selves to work. unique perspectives.

DIVERSITY AND INCLUSION INITIATIVES

PADILLA HANOVER NATIONAL Diversity + Inclusion Day of Service INSpire PUBLIC RELATIONS Juneteenth (June 19) commemorates the date in 1865 when INSpire is Hanover’s employee-led school, college, and university Union soldiers landed in Galveston, Texas, with the news that outreach program. Many people have entered the communications Pro bono work for the Civil War had ended and the enslaved were now free. To industry through the influence of their family or because of the Foundation for honour Juneteenth and create an opportunity for personal attendance at a particular group of universities which the industry Black Communities reflection and service, Padilla established a Diversity + Inclusion has favoured. This has resulted in a workforce which fails to reflect In 2020, NATIONAL conducted pro bono Day of Service (DIDS), offering employees one day off annually the breadth of society and limits our ability to communicate with work for the Foundation for Black Communities to perform community service related to diversity, equity and diverse audiences. The aims of INSpire are to offer insight into the (FFBC), a newly formed organization created to inclusion. In 2020, “Get out the vote” initiatives for the November communications profession, improve perceptions of the industry, ensure every Black person in Canada can thrive and general election drew many employees, who worked to combat break down perceived barriers and stigma, and highlight the varied all Black communities have agency in defining their own voter suppression by volunteering at polling locations and career opportunities available to a communications professional. future. NATIONAL created a unique voice for FFBC, and participating in letter writing campaigns. Through this program, Hanover has engaged with a cohort of built a well-defined strategy allowing FFBC to communicate students from a diverse range of communities through virtual how it will utilize its resources and expertise to research and webinars and presentations. identify issues, invest in community organizations and programs, MADANO AND AXON UK advance public policy, and bring awareness to the priorities of Black people in Canada. Surveys and training to SHIFT COMMUNICATIONS open dialogue LinkedIn Learning’s Diversity, In 2020, members of the Madano D&I Committee conducted Inclusion, and Belonging for All CHERRY a Black Lives Matter survey to investigate employee thoughts D&I training workshop around wider themes surrounding discrimination, privilege, training In November 2020, a group of senior employees and D&I Committee members from and racism. The survey results were presented back to all In order to frame the challenges and threats to diversity, inclusion Cherry attended an “Unconscious Bias” workshop, facilitated by the Hobbs Consultancy. staff in July, which encouraged open and honest dialogue. In and belonging in the workplace in a new light, all of SHIFT The Hobbs Consultancy support businesses in creating a culture in which people feel able to addition, Madano and AXON UK’s D&I Committees attended Communications’ staff committed to complete the seven modules show up as themselves, where diversity of thought is valued and where people are cherished. The external training sessions and conducted separate company- of the Diversity, Inclusion, and Belonging for All LinkedIn Learning workshop was a beginning point in Cherry’s journey in strengthening and creating awareness around wide surveys to inform future D&I initiatives. The committees curriculum. This transformative learning path reviews current thinking diversity and inclusion, using three steps: Awareness, Practice and Leadership. Key areas included expelling agreed to focus on training, measurement and HR practices and best practices on essential topics such as bias in all of its forms, unconscious bias in recruitment, driving change through leadership, creating an environment of inclusion. as key areas going forward. cultural competence, communication, allyship, and accountability.

12 2020 AVENIR GLOBAL Corporate Responsibility Report 13 ETHICAL CONDUCT 2 WE RESPECT THE LAW AND OUR WE ACT WITH HONESTY INDUSTRY CODES OF CONDUCT. AND INTEGRITY AT ALL TIMES We respect local, national, and any other laws with an IN THE ADVICE WE PROVIDE international reach, such as the UK Bribery Act, the US CLIENTS AND THE WORK WE DO Foreign Corrupt Practices Act and the UK Modern Slavery ON THEIR BEHALF. Act where relevant, as well as all applicable industry and All of our work must be able to pass lobbying codes of conduct. the test of public scrutiny without placing clients’ or the Firm’s integrity, reputation or qualifications in question. WE TREAT PEOPLE WITH We accurately represent the services we DIGNITY AND RESPECT. provide and the breadth and depth of We are committed to providing a workplace free of our knowledge and our experience. We harassment, and one in which all individuals are treated take responsibility for our own actions OUR CODE with dignity and respect. We select, compensate and and expect others to do the same. promote our employees on the basis of qualifications and We are always open and transparent merit, without discrimination or concern for race, religion, when gathering information for a client OF CONDUCT national origin, gender, sexual orientation, age or disability. or when seeking to attain a business We recognize that workforce diversity creates a limitless objective. We encourage employees to source of ideas and opportunities; we actively seek out express any concerns, and never wish to Maintaining the highest level of integrity employees from a wide range of backgrounds, experiences have employees conduct work that they and perspectives. We exhibit care and concern for the do not personally believe in. and professional conduct in all of our daily health and well-being of our employees and seek to help them strike a balance between work, family and other activities has been paramount to shaping our personal responsibilities. We celebrate the extraordinary WE AVOID CONFLICTS achievements of colleagues. OF INTEREST. We conduct our personal activities, Firm’s reputation as a trusted advisor for 45 whether paid or unpaid, in ways that WE MANAGE OUR RESOURCES WISELY. avoid any possible conflict of interest. years. Rooted in our core values, our Code of We favour the accomplishment of work through synergy, This includes not offering and refusing which refers to the pooling of our people’s skills, experience to accept any financial interest, position, Conduct is the foundation for all of the Firm’s and creative abilities in all aspects of corporate life. We focus payment or other type of advantage on a disciplined management approach that allows us to that could create a real or apparent policies and procedures. meet our profitability objectives while ensuring the long- situation of lack of objectivity or of term sustainability of our business. improper influence on the outcome of business decisions. In case of doubt, we consult senior colleagues and/or seek WE APPLY FAIR BUSINESS PRACTICES. legal advice. We inform the appropriate We always base the offering and procurement of goods and persons of situations that could create These commitments outline core standards for behaviour that services on price, quality, function and necessity and other such conflict as soon as we are aware our stakeholders can expect from each of us, in our multiple roles market-specific criteria. We compete aggressively in our of them. of employer, supplier, partner, client and global corporate citizen. markets but do so equitably and ethically. WE PROTECT CONFIDENTIALITY They have been adopted by AVENIR GLOBAL and each WE ARE COMMITTED TO QUALITY AND AND SAFEGUARD PRIVACY. of its brands. HIGH PROFESSIONAL STANDARDS. Our relationships with clients are private Our work is grounded in research, insight and deep sector and are not shared without consent. understanding, and seeks to create meaningful impact for We presume that any information we our clients. We recognize our limitations and seek guidance receive in the course of our work is when needed. We promote learning, excellence, innovation confidential, unless we know that the and continuous improvement. information is already public knowledge. Insider trading is expressly prohibited; client information, no matter its nature WE ARE RESPONSIBLE GLOBAL CITIZENS. or source, shall not be used for personal Wherever we do business, we strive to make positive gain or for the benefit of others. We take contributions to our local communities, both directly, and active measures to protect all data and through our client work. The Firm supports not-for-profit information against theft, loss or any use organizations and projects that align with our culture, in addition other than that established by the client, to encouraging our employees’ community involvement. As an and actively comply with legislation organization, we seek to minimize our environmental impact related to data protection and privacy and advise our clients to do the same. All of our offices follow such as GDPR and CASL. our Corporate Responsibility Policy, which focuses on five key areas where we have the most impact: diversity and inclusion, ethical conduct, social investment, environmental performance 16 2020 AVENIR GLOBAL Corporate Responsibility Report and human capital development. 17 Industry codes of conduct the Firm adheres to: OUR VALUES MANDATORY CANADA » Alliance des cabinets de relations Fostering a people-centric culture has been an publiques du Québec A+ ETHICS Accreditation integral part of our approach since our inception. » Canadian Investor Relations TRAINING Institute Code of Ethics While our human resource policies embody this » Canadian Public Relations Society (CPRS) Code of concern and commitment, for AVENIR GLOBAL, We recognize the need for Professional Standards » Registry of lobbyists of Canada putting relationships with our clients and our people training to ensure that everyone, » Registry of lobbyists of Quebec » Office of the Registrar of first is a matter of maturity and genuine leadership. irrespective of their location, Lobbyists of British Columbia » Société québécoise des understands our ethical and professionnels en relations Our values underpin our relationships with each QUALITY publiques (SQPRP) Code of other and our clients. They are the foundation of Our raison d’être is the satisfaction of our business objectives and has conduct our corporate culture and our guiding principles clients. We strive to consistently provide as we move forward. them with work of the highest quality. received guidance in making UNITED KINGDOM & IRELAND Sharing the same values allows us to enjoy COMMITMENT the right decisions. » Association of British considerable autonomy and swiftness of action We hire motivated, committed people Pharmaceutical Industry (ABPI) without compromising our operating brands. It who love what they do. also allows us to rapidly mobilize teams and bring » Public Relations and together the most experienced individuals from All employees must complete an online ethics training Communications Association INNOVATION program called “How we behave”, developed by the WPP across the network who are quickly united to We constantly seek to improve in all areas and Code of Conduct family of companies, of which AVENIR GLOBAL is part. address our clients’ most pressing challenges. we foster a culture of innovation to ensure the » PRII Code of Professional Practice ongoing development of new products and This program includes four modules: How we behave, for Public Affairs & Lobbying services to meet emerging client needs. Business integrity, Safer data and Sustainability. » Irish PR’s Code of Conduct for Persons Carrying on Lobbying COLLABORATION Activities We believe that collaboration, team spirit » Transparency of Lobbying, Non- and teamwork are essential to any success Party Campaigning and Trade in business. Union Administration Act 2014

INTEGRITY UNITED STATES We believe that the best way to protect » our reputation is to maintain a high level of Academy of Nutrition and integrity and professional conduct in all of Dietetics our daily activities. » PR Council Code of Ethics and Principles RESPONSIBILITY » Public Relations Society of We manage our business in a financially America (PRSA) Code of Ethics responsible way; our Firm’s profitability is essential to its sustainability. INTERNATIONAL » Insights Association – CASRO RESPECT and MRA We believe that there can be no lasting success without mutual respect, and we » International Association of promote courtesy in the workplace. Business Communicators (IABC) Code of Ethics » International Committee of Medical Journal Editors (ICMJE) 18 2020 AVENIR GLOBAL Corporate Responsibility Report » WPP Code of Business Conduct19 HUMAN CAPITAL DEVELOPMENT Workplace awards

2020 Best Workplaces 2019 Best for Women in the U.K. Workplaces (AXON) in the U.K. (AXON) HUMAN CAPITAL 2020 PR Week Best Places to Work 2019 Best Workplaces DEVELOPMENT (HANOVER) for Women in the U.K. (AXON) Numerous studies have shown that the 2020 Excellence in Wellbeing 2019 Best Workplaces more diverse and inclusive a company, the (AXON) for Women in the U.K. more successful it is. While our Firm is not (MADANO) 2020 Best completely there yet, we are proud to say Workplaces 2019 Excellence that we are well on our way. in the U.K. in Wellbeing (AXON) (AXON)

Our AVENIR GLOBAL colleagues speak 34 languages and 2/3 of our staff are women. Diversity of perspectives, respect, creativity and collaboration are key words used by clients in feedback surveys to describe the culture within our Firm.

The collective impact of everyone working together produces a positive culture and tone from the outset ensuring we get the best results for our clients. The moment an individual joins the Firm, AVENIR GLOBAL’s ongoing process toward creating a diverse, creative workforce and an inclusive, collaborative workplace begins. It is formalized through robust onboarding and professional development programs in which every new hire participates, introducing the employee to colleagues and programs in his home office, as well as those around the globe.

We continually refine and further develop our practices to ensure that our business, our culture, our offices and our people reflect today’s society. At AVENIR GLOBAL, we believe that the best way to attract and inspire remarkably high-calibre individuals is to invest in people through our peer- nominated Achievement Awards program, offering continuous learning opportunities, and through the promotion of diversity and inclusion.

22 2020 AVENIR GLOBAL Corporate Responsibility Report 23 The Institute’s professional development program includes:

FIRM-WIDE, FORMAL LEARNING SELF-DIRECTED LEARNING We offer ongoing Firm-wide sessions, including our Bold We encourage employees to undertake AVENIR GLOBAL stands apart from other Thinking Speaker Series webinars; The Institute 101, 201 self-directed activities such as keeping up and 301 face-to-face workshops for new employees, senior to date with industry trends through communications firms, having committed consultants and senior leaders (unfortunately cancelled in webinars, podcasts and readings. 2020 due to the global pandemic); our signature Visionary The Firm offers a select number itself to fostering a learning culture. The Leadership Model training; mandatory ethics training; and of LinkedIn Learning licences the Marketing Technology Immersion program. to access thousands of the goal of The Institute is to offer cutting-edge latest business, creative INDIVIDUAL MENTORING OR COACHING and technology skills multi-platform learning opportunities to We recognize that mentoring is a valuable developmental training videos, partnership for receiving constructive feedback and available 24/7 on employees across our network. promoting leadership within the Firm. A formal mentoring desktop and program has been established in our Toronto and Montreal mobile. offices, pairing consulting staff with senior individuals. Ad hoc mentoring and individualized coaching programs are also recognized in mentees’ Learning Passports. The Institute was launched in 2001, and 20 years later, we continue to explore new opportunities to feed our staff’s curiosity while linking these LOCAL COURSE OFFERINGS activities to their professional review with our Learning Passport. From lunch-and-learns to team or practice area sessions and guest speakers—all of which were, of course, virtual All of the Firm’s learning programs—whether Firm-wide or local—are offered in 2020—, employees have the opportunity to delve through The Institute. The Institute recognizes that relevant learning activities into a range of topics allowing for an increased take various forms, whether they be organized team sessions, self-directed sharing of expertiseto meet local needs initiatives, or external courses. The cornerstone of our program is the individual and interests. Learning Passport, which allows employees to monitor all their efforts, align them with their performance goals and showcase progress.

24 2020 AVENIR GLOBAL Corporate Responsibility Report 25 2020 ACHIEVEMENT AWARDS local winners

COMMITMENT AND Hanna Williams (Madano) Sébastien Boudreau (NATIONAL Montreal) 2020 COLLABORATION Anne McInerney ACHIEVEMENT AWARD (NATIONAL Saint John) Yvan Loubier (NATIONAL Quebec City) Simon Granger (AVENIR GLOBAL) Sarah McLean (NATIONAL Halifax) ACHIEVEMENT AWARDS Troy Aharonian Nadeen Hamdanieh (AXON CTS) Mirabel Paquette (NATIONAL Toronto) (NATIONAL Montreal) Every year, AVENIR GLOBAL presents these awards to employees who, through their exceptional Lorna Blackwell (AXON UK) Amy Jensen (Padilla Minneapolis) Matt Salvatore (NATIONAL Ottawa) contributions, reinforced the Firm’s values and vision and promoted its growth and leadership Ahbab Choudhury (AXON UK) Brittany Joyal position in the industry. Megan Shay (NATIONAL Toronto) Adelaide Lang (Cherry) (SHIFT Communications) Bob McNaney (Padilla Minneapolis) Among the nominations submitted by their colleagues, 87 laureates were selected in 2020 Lucy White (Cherry) Viviana Pinzon Correa INNOVATION for their accomplishments in six categories. The awards were presented during local virtual Lindsay MacNab (Padilla New York) ACHIEVEMENT AWARD ceremonies for each of our offices. In addition to the winners in local categories, AVENIR GLOBAL (FoodMinds Chicago) Julie McCracken (Padilla Richmond) also presents global recognition awards to celebrate extraordinary achievements. David Moore (Hanover Dubai) Émilie Cossette (AVENIR GLOBAL) Sarah Babbitt Callum Haire (Hanover London) Lucy Hagger (AXON UK) (SHIFT Communications) Hoda Awad (Madano) Imelda Lim (Cherry) AVENIR GLOBAL Way Award Luc Beauregard Award Elisha Raut (Madano) SUPPORT SERVICES Elizabeth Stoltz ACHIEVEMENT AWARD (FoodMinds Washington) Daniel Saumur (AVENIR GLOBAL) Megan Gaffney (SHIFT Communications) Kate Greenwood James Cruikshank (NATIONAL St. John’s) Cheryl Sta Mina (AXON CTS) The AVENIR GLOBAL The Luc Beauregard Award, (Hanover London) Michael Judge (NATIONAL Halifax) Sarah Furley (Cherry) Way Award is presented dedicated to the memory of Kristie Forbes (NATIONAL Halifax) Caroline Des Rosiers to the employee who Lucy Davies (Hanover London) our founder, is presented to (NATIONAL Montreal) Trina Tucker (NATIONAL Halifax) best represents the Firm’s one of the AVENIR GLOBAL Rebecca Coleman (Madano) Guillaume Fillion Carlos-David Donoso values and embodies our Achievement Awards winners (NATIONAL Quebec City) Christina Gatward (Madano) (NATIONAL Montreal) brand by applying bold whose stellar nomination and Svetlana Shustova Jean-Francis Généreux thinking to solve challenges Amber Ciolfe (NATIONAL Toronto) strong performance during the (NATIONAL Calgary) (NATIONAL Montreal) and establishing trusted year truly stood out among all Michelle Renee Morgan Atwater Adam Schwartz relationships with clients (NATIONAL Vancouver) local laureates. (NATIONAL Halifax) (NATIONAL Toronto) and partners. Kenny Devine (Padilla Minneapolis) Ion Preda (NATIONAL Montreal) Edward Leung Megan Gaffney has been with SHIFT Communications for Kyle Kapustka (Padilla Minneapolis) Daniel Saumur has been working within the Firm’s Patricia Lindsay (NATIONAL Vancouver) over eight years. After being appointed vice-president in Katie Pawelczyk (NATIONAL Quebec City) Rosalie Morton (Padilla Richmond) Technology Services for more than 30 years. For the January 2020, Megan quickly showed her leadership skills (Padilla Minneapolis) last three decades, he has been managing all the IT Tyrone Murphy Megan Gaffney despite the pandemic. Amanda Abell (Padilla New York) staff across the AVENIR GLOBAL offices. (NATIONAL Toronto) (SHIFT Communications) From the great work she achieves, to her commitment Michelle Amoroso Brian Bengtson (Padilla New York) As part of his duties, he led several major projects, including to getting projects not just completed—but completed (Padilla Minneapolis) PEOPLE LEADER the technological integration of the operating brands thoughtfully, strategically and creatively, she’s always putting Kathryn Canning (Padilla Richmond) Barbro Koeleman ACHIEVEMENT AWARD that have joined AVENIR GLOBAL over the last few years (Padilla Minneapolis) her best foot forward, even when deadlines are tight. From Jacqueline Trudeau Katrina de Saram (AXON UK) (Madano, SHIFT Communications, Padilla, Cherry, Hanover, virtual events, to physical products and stunts, Megan (SHIFT Communications) Kelby Escotto (Padilla New York) Valeria Catellani (Cherry) and their different divisions), thus allowing the network to collaborates across the Firm and does whatever it takes to Stephanie Chan Jeff Wilson (Padilla Richmond) operate consistently and efficiently throughout its growth. “get it done” on behalf of clients. (SHIFT Communications) Sam Glover (Cherry) Kara Armit (SHIFT Communications) Jimmy Alder (The Playbook) Inez Be (FoodMinds San Francisco) An attentive, calm and professional leader, Daniel valiantly Beside her tremendous contribution to the Firm, Megan is also Tanya Kavelaars-DiPenta tackles every challenge that comes his way. Through his VISIONARY LEADERSHIP deeply involved in the community. She notably conducts a lot of BUSINESS DEVELOPMENT (NATIONAL Halifax) invaluable contribution to the Firm over throughout his MODEL ACHIEVEMENT AWARD advocacy work for the National CMV Foundation which educates AND MANAGEMENT André Bouthillier career, he greatly facilitates unity within our network women of childbearing age Congenital Cytomegalovirus ACHIEVEMENT AWARD Duncan Shaw (AXON CTS) (NATIONAL Montreal) (CMV). With this award, AVENIR GLOBAL wants to salute Heather Mittman (AXON CTS) Flora Theodoro (AXON UK) Laura Muirhead (NATIONAL Toronto) Megan’s dedication to great work and her leadership skills Sarah Bannoff (AXON UK) Evan Byrne (Madano) Heath Rudduck (Padilla Minneapolis) but also the contribution she makes to her community. Tina Shepley (Cherry) Emma Cochrane Kristen Ingraham (Padilla New York) (NATIONAL Halifax) Amy Williams (Hanover London) Natalie Marinaro (SHIFT Communications) 26 2020 AVENIR GLOBAL Corporate Responsibility Report 27 SOCIAL INVESTMENT 4 PADILLA YWCA Midtown Supply Drive Facing what some are calling the twin pandemics—a global health crisis and systemic racism—staff from Padilla’s Minneapolis headquarters office coordinated a supply drive in June 2020 for YWCA Midtown on Lake Street, the largest of its Minneapolis locations. Masked up and socially distanced, Padilla employees collected personal hygiene items, home goods, clothing, and baby supplies—ending the donation drive with a truckload of essential items. The donations helped community members in need following SOCIAL the murder of George Floyd and the destruction of Lake Street businesses during the unrest. Like many organizations, YWCA Midtown pivoted during this time and opened up its building to INVESTMENT distribute groceries and supplies to neighbours in need.

Wherever we do business, we strive to have SHIFT COMMUNICATIONS a positive impact in our local communities. Color of Change After George Floyd was murdered in Minneapolis, SHIFT As well as having international reach, we are Communication’s Diversity and Inclusion team got together to call for donations in support of the Black Lives Matter movement part of our local economic ecosystems and through Color of Change. SHIFT’s managing partner, Rick Murray, committed to personally match all donations up to $2,500, and work with local businesses and suppliers SHIFTers came through in a matter of days, effectively doubling our where possible. staff’s contribution to $5,000. AXON UK AND MADANO 10 days of giving 2020 was a difficult year for charities, many of them losing vital We also play a role in social development where we work, and support sources of fundraising because of the pandemic. Madano and causes that are important to our employees and our neighbours through AXON UK were keen to provide support and held a “10 days of fundraising efforts, volunteer drives, and by providing pro bono services. giving” initiative in December 2020. The CSR group crowdsourced possible charities from the Madano and AXON teams and selected In 2020, we devoted 5,000 pro bono hours to organizations in a variety of a wide variety of causes to ensure fair representation, from sectors, such as healthcare and social services, education and learning, arts homelessness to domestic abuse, community support groups to and culture, youth and senior services, and more. We have built meaningful, blood cancers, among others. Throughout December the CSR long-lasting relationships with some organizations throughout our history, elective donated £1,650 across 11 charities on behalf of Madano and we are always happy to make new connections with people working to and AXON, including: CLIC Sargent, Rape Crisis England and Wales, make a difference. Move into Wellbeing, SPEAR, Blood Cancer UK, Wood Green, Giving has always been an integral part of the AVENIR GLOBAL way. In Consortium for Street Children, Safe in Sussex, Refugee Council, addition to what we do as a Firm, we encourage our employees to volunteer MIND and The Trussell Trust. on their own behalf and support causes they feel strongly about in order to make their community a better place to live for all.

30 2020 AVENIR GLOBAL Corporate Responsibility Report 31 CHERRY NATIONAL VANCOUVER Faunalytics LIFT Philanthropy Partners/ Faunalytics is a charity that conducts research and shares knowledge to help animal advocates build effective strategies. Inclusion Canada Since 2015, it has been rated a “Standout Charity” by Animal Since 2017, NATIONAL Vancouver supports LIFT Charity Evaluators. Through volunteer days, Cherry has Philanthropy Partners, a national non-profit organization provided copywriting expertise to support in the development focused building the capacity of social purpose of web articles and infographic fact sheets on several topics, organizations (SPOs). Through this partnership, including greyhound racing and cell cultured meat. These NATIONAL led the rebranding of the Canadian materials, to be published later in 2021, will provide a digestible Association of Canadian Living (CACL)—a national summary of the topic to help inform the advocacy efforts of federation working to advance the full inclusion and the reader. human rights of people with an intellectual disability and their families—as Inclusion Canada. NATIONAL worked closely with Inclusion Canada to deliver a concept and HANOVER narrative that truly reflects its vision of inclusion, and supported the announcement and rollout of the new The Black Curriculum, brand through targeted communications. SoSad Ireland, Serve the City, Dubai Cares NATIONAL QUEBEC CITY The Hanover Power Hour allows teams to spend an hour Dr. Clown Foundation doing something active (walk, run, yoga etc.) in exchange The Dr. Clown Foundation brings joy to the most for donating to a local charity designated by their office: in vulnerable people in our community. Since 2002, the London, the chosen cause was The Black Curriculum, a social Dr. Clown Foundation has been developing its personal enterprise created to address the lack of Black British history relationship approach that is focused on improving in the U.K. school curriculum; in Dublin, SoSad Ireland works the quality of life of hospitalized children, students in to raise awareness of and help prevent suicide in Ireland; specialized schools, hospitalized patients of all ages in Brussels, Serve the City is an organization that works to and seniors in care facilities. In the past year, NATIONAL provide and distribute food to those who need it most; and Quebec City supported the Dr. Clown Foundation in in the Middle East offices, Dubai Cares offers support and the development of a public relations strategy aimed equipment to school children who do not have the technology at improving the understanding and perception of required to continue their education whilst at home. The Power the actions of clown artists and the relevance of their Hour allowed Hanover to raise much-needed donations for presence among their clientele, even in virtual mode charitable causes who were struggling due to the pandemic, due to the pandemic. and acted as an important reminder for colleagues to take time out for their own health and well-being. NATIONAL MONTREAL NATIONAL CALGARY Fondation Tel-jeunes In the summer of 2020, NATIONAL Montreal provided National Sport pro bono support to the Fondation Tel-jeunes , a cause School/WinSport supported by client Devimco, one of Quebec’s leading The National Sport School (NSS) was opened by the commercial property developers. LigneParents and Calgary Board of Education (CBE) in 1994 to support youth Tel-jeunes offer free and confidential frontline services demonstrating exceptional skills in athletics. In 2011, CBE delivered around the clock by professional counselors partnered with WinSport to relocate the school at Canada to young people and parents in Quebec via phone, text Olympic Park, providing access to world-class training facilities. messages, email and chat. NATIONAL supported the As the NSS faced closure due to budget cuts, NATIONAL organization of a golf tournament by Devimco to raise Calgary donated time and communications and government funds for the Fondation Tel-jeunes. NATIONAL relations expertise in support of WinSport and a parent- provided full communications and media relations group working on saving the school. With support from all support, and secured the participation of celebrities to stakeholders, including the CBE, WinSport and the parent the golf tournament and the virtual gala that followed. group were successful in their bid to leave the CBE system The efforts resulted in a contribution of $218,000 to the and transfer to a new school district, allowing the school and Fondation Tel-jeunes . student athletes to remain at WinSport campus.

32 2020 AVENIR GLOBAL Corporate Responsibility Report 33 PROJECTS AND ORGANIZATIONS WE SUPPORTED IN 2020 Here is a list of organizations we supported with office-level volunteering, pro bono, in-kind services or monetary donations.

Action for Healthy Kids Fondation Les Lupus Foundation Québec Bourse Amis de Samuel of America Adaptavie RMHC Canada Fondation Les Petits Rois Magic Breakfast ALONE Salon international NATIONAL OTTAWA Fondation Mobilis Maison de soins du livre de Québec Apathy is Boring palliatifs du Littoral Fondation Paul Second Harvest Art of City Building Hockey 4 Youth Gérin-Lajoie Making the Leap Heartland Association des Hockey 4 Youth is a not-for-profit working to increase Fondation Réno-Jouet Mental Health Serve the City professionnels Foundation social inclusion for new Canadian and high-priority youth en exposition Fondation Sourdine SMARTworks of Nova Scotia through free hockey and off-ice life skills programs. du Québec Fondation Tel-jeunes Société culturelle Minneapolis NATIONAL Ottawa provided pro bono support for the Australian Red Cross de Vanier Forward Foundation Downtown Council Bushfire Appeal launch of their first Ottawa-based program, with the Société d’histoire Free Bikes 4 Kidz Minneapolis principal objective being to garner media attention Boy Scouts of America, du sport de la capitale Parks Foundation for the “first skate” launch event. NATIONAL’s strategy Northern Star Council God’s Love We Deliver nationale Minnesota High British Red Cross Halifax Cycling Coalition Société du included highlighting that this was the first skate for many Tech Association COVID-19 Appeal domaine Maizerets newcomer girls and that they would be given a chance to Halifax Partnership MN Cup, University Camp Brigadoon SoSad Ireland experience the nation’s favourite past time for free. The Haven House of Minnesota Canadian Blood Services Children’s Hospice SPCA of the Triad campaign generated positive stories across traditional MPLS Regional and social media, as well as valuable partnership Canadian Cancer Society - HeartWood Centre for Chamber, Minnesota Sprig Learning Quebec Division Community Youth Keystone Program opportunities for the organization. St. Raphael’s Palliative Care Development Canadian Mental MQ Health Home and Day Centre Health Association Hockey 4 Youth Multiple Sclerosis The Black Curriculum NATIONAL ATLANTIC Centraide of Greater Immigrant Services Society of Canada The BrandLab Montreal Association of Nova Scotia National Foundation The Canadian Club Summer of Students Collège Durocher Inclusion Canada (via LIFT for Infectious Diseases of Montreal During the pandemic, we’ve talked about the value Saint-Lambert Philanthropy Partners) National Meningitis The International of organizations being helpful. NATIONAL Atlantic Comité Femmes en International Association Economic Forum philanthropie Association of Business decided to help by making connections for those who National Sport School, of the Americas Communicators (IABC) Community Help WinSport Canada need it most, like post-secondary students. New and The Richmond Forum - Service Brussels Itasca Project recent graduates in Atlantic Canada are facing a high National Trust - Speech & Debate Initiative CPRS National Conference JA Canada Plant a Tree degree of uncertainty entering the job market, with Théâtre de la LNI Diversity Action Alliance Jean Paul Riopelle New Brunswick many placements and internships now being cancelled. Tourism Calgary - Foundation Multicultural Council Through the Summer of Students initiative, the team at Dr. Clown Foundation Chinook Blast Event Jeffery Hale - Saint Brigid’s Northside Boxing Club NATIONAL Atlantic virtually connected with students in Dubai Cares United Way Friends’ Foundation NY Common Pantry relevant fields to discuss and answer questions about East Town Business United Way Halifax Kids Code Jeunesse what it’s like to work in an agency setting, trends we are Partnership Pheasants Forever Webber Street - Le Devoir seeing in our industry, and how to develop skills in the Ecology Action Centre Philanthropic London City Mission Le Grand Costumier Foundations Canada current environment. FareShare Women’s Y Foundation Le prof nomade Phoenix Youth of Montreal Feed Nova Scotia Le regroupement Pillsbury United World Press NATIONAL TORONTO Feeding America Gelamain Québec Communities Freedom Canada Fondation Artère LIFT Philanthropy Partners Premier Acte Yaya Humanitarian Wellspring Cancer Support Fondation CERVO Foundation Wellspring is a network of community-based centres LIFT Philanthropy PRSA Diversity Fondation de l’Université du Partners - WIL Employment Multicultural YES Employment + offering programs at no charge to anyone, with any type Québec à Trois-Rivières Connections Scholarship Entrepreneurship of cancer, at any stage. NATIONAL Toronto supported in Fondation de santé et services Little Brothers PRSA Foundation YMCA of Greater an insights-driven creative rebranding process, ending sociaux Lévis Lotbinière Halifax/Dartmouth Loppet Foundation, Public Policy Forum with the delivery of a new logo, tagline and brand Fondation du Musée national Cross-Country Skiing YouthLink Public Relations des beaux-arts du Québec World Cup playbook for implementation. The new brand aligns with Without Borders YWCA Calgary Wellspring’s program offerings and helps to differentiate YWCA Minneapolis the brand as a non-clinical cancer support organization.

34 2020 AVENIR GLOBAL Corporate Responsibility Report 35 OUR LEADERS’ VOLUNTEER ENGAGEMENT IN 2020 Across the AVENIR GLOBAL network, our leaders are also personally involved in more than 160 organizations.

Alan Dunton – Muttville, Heath Rudduck – Pillsbury United Michael Evans – Mytime Active, A-T Society The Ocean Cleanup, Girls Unite Communities, Minneapolis Parks Foundation, Michelle Renee – Out on Screen, Out in Masonic Cancer Center - University of Alexandre Boucher – Canadian School, Options for Sexual Health, Black Minnesota Cancer Society - Quebec Division Health Alliance Hugo Morrissette – Information and Referral Amanda Munroe – Mattapan Food Pantry, Mirabel Paquette – Quebec Federation Centre of Greater Montreal, Quebec Bar Memorial Sloan Kettering Cancer Center, of Chambers of Commerce, Public Foundation, Centre de loisirs de Lachine International Rescue Committee Relations Without Borders Jean-Pierre Vasseur – Maison Emmanuel Amy Fisher – Minnesota Technology Miranda Dini – Healthcare Association (MNTech), PRSA Technology Jeff Wilson – PRSA National Board, Communications Association Section Visual Arts Center of Richmond Pierre Guillot-Hurtubise – National André Bouthillier – Montréal Centre-Ville, John Parisella – Montréal International, Improvisation League Société de développement Angus Fusion Jeunesse, Institute for Research on Rachel Rice – Riverton Community Public Policy, Institut de la confiance dans les Andrew Molson – The Molson Foundation, Housing, FEI Twin Cities Chapter organisations, Junior Chamber of commerce Institute for governance of private and of Montreal, CERIUM, Old Brewery Mission Reghu Venkatesan – A-T Society public organizations, Concordia University Foundation, evenko Foundation, The Jonny Knight – A-T Society Rick Murray – I AM ALS, Alzheimer’s Montreal General Hospital Foundation, OSM Association, Color Of Change (Black Lives Judith Lebel – La Dauphinelle Foundation, Montreal Neurological Institute- Matter), Joslin Diabetes Center, JourneyCare, Hospital, Business / Arts, Québec Blue Cross Julie-Anne Vien – Fondation Les Amis de CAMH, Salvation Army, Leukemia & Samuel, Fondation du Musée national des Lymphoma Society, Omega Institute, Elyssa’s Becky Pocock – Graham’s Foundation beaux-arts du Québec, Fondation CERVO, Mission, TELUS Friendly Future Foundation Bob McNaney – LifeScape Premier Acte Robert Lupien – Axion 50 plus, Fondation Brian Ellis – Virginia Commonwealth University Justin Finnegan – ProPublica, St. Hubert’s de l’Université du Québec à Trois-Rivières - Richard T. Robertson School of Media and Animal Welfare Center Ronalda Walsh – International Association Culture Advisory Board, University of Florida - Kathryn Tector – Sacred Heart School of Halifax of Business Communicators (IABC), College of Journalism and Communications, Canadian Mental Health Association - PR Department Advisory Board Katrina de Saram – Centrepoint Newfoundland and Labrador, Atlantic Charles Lewington – The Royal Hospital Kelsie Axelrod – The East Oakland Collective Provinces Economic Council Chelsea, Bath Festival Orchestra Kevin McCann – Junior Achievement, YMCA, Sabrina Duguay – Les Amis du Devoir Dan Reilly – American Marketing Dalhousie University Sarah Young – Sandpiper Ventures, Develop Association - Minnesota Kristan Hines – Dalhousie University, Phoenix Nova Scotia, Trans Canada Trail Ontario, Darren Weiss – Planned Parenthood, ACLU Youth, Liberal Party of Canada (Nova Scotia), Young Presidents’ Organization (YPO), YMCA, United Way Mount Allison University, Immigrant Services David Heinsch – Catholic Association of Nova Scotia (ISANS) Community Foundation Laura Cubillos – Action for Healthy Kids Sébastien Boudreau – Pointe-à-Callière’s Doris Juergens – YES Employment + Leslie Clavin – Food Bank of Contra Costa & La Relève Entrepreneurship Solano, Contra Costa County Elections Board Shannon Steffen – Delta Gamma, Edith Rochette – The Canadian Club Leslie Molko – Société québécoise des United in Stride of Montreal professionnels en relations publiques Stephanie Lyttle – McGill University Public Emma Kenny – St. John Ambulance, Lindsay Chan – HR Tech Group, Greater Relations Student and Alumni Association Healthcare Communications Association Vancouver Board of Trade Tara Wickwire – Atlantic Tennis Centre, Tennis Erin DeSimone – Society for Nutrition Lorèn Lailey-Irvine – National Sport School Nova Scotia, Propel, Brigadoon Village, Art of Education and Behavior Luc Levasseur – City Building, Saint Mary’s University, Mount – Nature Conservancy François Crête Marie-Christine Garon – Club de la Saint Vincent University, Dalhousie University, of Canada, MTL inc., Federation of médaille d’or Royal Nova Scotia Yacht Squadron, Tranquility Quebec Chambers of Commerce App, Mental Health Foundation Nova Scotia Mark Dailey – NHS, St. Michael’s School Gavin Megaw – Parkrun Tina Charpentier – Agricultural Mark Seland – Hamptons Community Relations Council Gillian Smith – Ontario Science Centre, TO Association, Abriohealth Live, Toronto Arts Foundation, Business / Arts, Tina Hahn – Cycling Without Age Ontario Cultural Attractions Fund, The Walrus Matt Kucharski – Pheasants Forever, Tom Jollie – Boy Scouts of America, Northern Foundation, The Stop Community Food Greater Twin Cities United Way Star Scouting Council, mpls downtown Centre, Toronto Public Library Foundation, Art Megan Gaffney – Massachusetts council, East Town Business Partnership Gallery of Ontario, Women’s College Hospital cCMV Coalition Foundation Valérie Beauregard – Public Relations Megan Shay – Tech4SickKids Without Borders Gordon Taylor Lee – Ottawa Food Bank, Hospital Advisory Snowsuit Fund 37 ENVIRONMENTAL PERFORMANCE 5 Performance indicators Multiple programs and measures are in place across the AVENIR GLOBAL network to reduce our environmental footprint. Here is an overview of how we’re doing. 48% ENVIRONMENTAL OF OUR OFFICES ARE LOCATED PERFORMA NCE IN A LEED While we take great pride in collectively CERTIFIED (OR EQUIVALENT) BUILDING 78 OF OUR OFFICES reducing our ecological footprint, we know HAVE BATTERY RECYCLING PROGRAMS that being environmentally conscious goes far % beyond recycling, composting and double- OF OUR OFFICES HAVE 22% an organics sided printing. COLLECTION PROGRAM

100%OF OUR OFFICES ARE EQUIPPED WITH VIDEO Now more than ever, green is “in,” and at AVENIR GLOBAL, we like to think that taking care of our planet also stems from taking caring CONFERENCING of our people and our communities. All across our network, our teams CAPABILITIES not only show interest in the environment, they actually act on it. to reduce travel

100%OF OUR OFFICES HAVE PAPER, CAN AND BOTTLE 96% recycling programs OF OUR

OFFICES HAVE AN IT EQUIPMENT RECYCLING PROGRAM

40 AVENIR GLOBAL Corporate Responsibility Report 41 OUR OFFICES AVENIR GLOBAL Calgary AXON COMMUNICATIONS CHERRY Selkirk House 1155 Metcalfe Street, Suite 800 555 4th Avenue SW, Suite 2100 Toronto London Montreal, Quebec H3B 0C1 Calgary, Alberta T2P 3E7 AXON Clinical Trial Services Riverside House Level 6 Canada Canada 320 Front Street West, Suite 1600 2A Southwark Bridge Road T: +1 514-843-2343 T: +1 403-531-0331 Toronto, Ontario M5V 3B6 London SE1 9HA Andrew T. Molson, Chairman Canada United Kingdom Lorèn Lailey-Irvine, Managing Partner Jean-Pierre Vasseur, T: +1 416-586-0180 T: +44 20 7940 7310 President and Chief Executive Officer St. John’s Chuck Johnston, Managing Partner John Goundry, Valérie Beauregard, Bain Johnston Centre Managing Director st New York Executive Vice-President 10 Fort William Place, 1 Floor St. John’s, Newfoundland and Labrador A1C 1K4 4 World Trade Center HANOVER, MULTIPLE Royal Poulin, Executive Vice-President 150 Greenwich Street, 48th Floor and Chief Financial Officer Canada AND THE PLAYBOOK T: +1 709-754-9614 New York, New York 10007 Ralph Sutton, International Managing Partner United States London Ronalda Walsh, Associate Vice-President and President, AXON T: +1 914-701-0100 Hanover, The Playbook,

Martin Daraiche, President, Saint John Chuck Johnston, Managing Partner Multiple Riverside House Level 6 NATIONAL Public Relations One Market Square, Suite N301 2A Southwark Bridge Road Saint John, New Brunswick E2L 4Z6 London London SE1 9HA NATIONAL PUBLIC RELATIONS Canada Riverside House, Level 6 United Kingdom T: +1 506-672-1860 2A Southwark Bridge Road Montreal London SE1 9HA T: +44 20 7400 4480 Stephanie Bell, Director 1155 Metcalfe Street, Suite 800 United Kingdom Charles Lewington, Montreal, Quebec H3B 0C1 Halifax T: +44 20 3595 2400 Chief Executive Officer Canada 1625 Grafton Street, Suite 1600 Miranda Dini, Managing Partner Ceri Reed, Managing Director, T: +1 514-843-7171 South Tower The Playbook Serge Paquette, Managing Partner Halifax, Nova Scotia B3J 0E8 Brighton Floor 4, SPACES Gabbi Cahane, Chairman, Toronto Canada Multiple T: +1 902-420-1860 Mocatta House NATIONAL Public Relations Trafalgar Place Dublin and NATIONAL Capital Markets Sarah Young, Managing Partner Brighton BN1 4DU Hanover 320 Front Street West, Suite 1600 Vancouver United Kingdom 5 School House Lane East Toronto, Ontario M5V 3B6 Box 34, One Bentall Centre T: +44 20 3595 2436 Dublin 2 Canada 505 Burrard Street, Suite 620 James Osborn, Director Ireland T: +1 416-586-0180 Vancouver, British Columbia V7X 1M4 T: +353 1 969 4086 Gillian Smith, Managing Partner Copenhagen Canada Lorna Jennings, Hellebæk Klædefabrik T: +1 604-684-6655 Managing Director Quebec City Nordre Strandvej 119 E Lorèn Lailey-Irvine, Managing Partner 140 Grande-Allée Est, Suite 670 3150 Hellebæk Brussels Quebec City, Quebec G1R 5M8 Denmark Hanover

Canada T: +45 29 88 05 87 Square de Meeûs 35 T : +1 418-648-1233 Tina Hahn, Vice-President 1000 Brussels Julie-Anne Vien, Managing Partner Belgium T: +32 2 588 26 01 Ottawa MADANO 220 Laurier Avenue West, Suite 610 Claudia La Donna, London Managing Director Ottawa, Ontario K1P 5Z9 Riverside House Level 6 Canada 2A Southwark Bridge Road T: +1 613-233-1699 London SE1 9HA Gordon Taylor Lee, Managing Partner United Kingdom T: +44 20 7593 4000 Michael Evans, Managing Partner

44 2020 AVENIR GLOBAL Corporate Responsibility Report 45 Abu Dhabi Richmond Hanover Padilla and Joe Smith Office 509 101 West Commerce Road Building 6 Richmond, Virginia 23224 Park Rotana Office Complex, United States Khalifa Park T: +1 804-675-8100 PO Box 769663, Abu Dhabi, UAE Brian Ellis, Executive Vice-President T: +971 2 641 1030 Jonty Summers, Managing Director Barry Saunders, Senior Vice-President (Joe Smith)) Dubai Washington Hanover Office 207/208 Padilla and FoodMinds 1100 G Street NW, Suite 805 Thomson Reuters Building 01 Washington, D.C. 20005 Dubai Media City United States PO Box 502420, Dubai, UAE T: +1 202-684-6058 T: +971 4 375 2737 Sarah Levy, Global Director, Jonty Summers, Managing Director Food and Nutrition Affairs (FoodMinds) PADILLA, SMS RESEARCH, San Francisco JOE SMITH AND FOODMINDS FoodMinds th Minneapolis 456 Montgomery, 15 Floor San Francisco, California 94104 Padilla and SMS Research Advisors United States 1101 West River Parkway, Suite 400 T: +1 650-860-5010 Minneapolis, Minnesota 55415 United States Laura Cubillos, Executive Vice-President, T: +1 612-455-1700 Food, Beverage and Nutrition (FoodMinds) Matt Kucharski, President SHIFT COMMUNICATIONS Dan Reilly, Senior Vice-President (SMS Research Advisors) Boston 120 St. James Avenue, 6th Floor New York Boston, Massachusetts 02116 Padilla United States 4 World Trade Center T: +1 617-779-1800 150 Greenwich Street, 48th Floor Rick Murray, Managing Partner New York, New York 10007 United States Annie Perkins, Managing Director T: +1 212-229-0500 San Francisco Fred Lake, Senior Vice-President 456 Montgomery Street, 15th Floor Kristen Ingraham, Senior Vice-President San Francisco, California 94104 United States Chicago T: +1 415-591-8400 FoodMinds Alan Dunton, Managing Director 330 South Wells, 4th Floor Chicago, Illinois 60606 New York United States 4 World Trade Center T: +1 312-258-9500 150 Greenwich Street, 48th Floor Michelle Kijek, Senior Vice-President New York, New York 10007 (FoodMinds) United States Erin DeSimone, Senior Vice-President T: +1 646-756-3700 (FoodMinds) Annie Perkins, Managing Director

46 2020 AVENIR GLOBAL Corporate Responsibility Report 47