Dressing Up Customer Experience with A Tailored Universal Gift Card

The Client Suitsupply is a men’s fashion brand founded in 2000 in Amsterdam. Suitsupply is a vertically integrated company with stores in the Netherlands, the United States, the United Kingdom, Italy, Germany, Belgium, Latvia, Lithuania, Belarus, Russia and China.

The Challenge Given the diverse markets, countries, and array of channels they span, Suitsupply needed a custom, versatile gift card solution that was universal across online, in-store and 14 different currencies. The program needed to also deliver strong brand extension and a seamless customer experience that aligned with the brand’s objectives.

The Solution Clutch designed Suitsupply a custom, streamlined universal gift card solution (for both physical and virtual cards) that can be purchased and redeemed both in-store and online across their storefronts and Suitsupply.com. The fully custom-branded gift card program supports and aligns with Suitsupply’s mission of delivering an outstanding user experience and fully reflects the unique elements of a premier brand.

The Result SuitSupply’s universal gift card solution allows customers to purchase and redeem at their in-store and online channels across 14 different countries spanning Europe, Asia and North America where the company conducts business. The fully custom program delivers exceptional convenience, choice and customer experience, which fully aligns with Suitsupply’s brand goals and delivers a unique, impressive experience to their customers which focuses on earning trust and building loyalty.

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