ISSN 2454-9169 SURYA-THE ENERGY MANAGEMENT RESEARCH JOURNAL (Quarterly Double Blind Peer Reviewed Referred Journal)
VOLUME - 4 | Issue - 1 | January - March 2018
Suryadatta Education Foundation’s SURYADATTA GROUP OF EDUCATIONAL INSTITUTES (SGI - PUNE) Editorial Board
Prof. (Dr.) Sanjay B. Chordiya Dean Academics & Chairman Editorial Board
Dr. P. K. Ghosh Editor-in-Chief
Dr. Anand Gaikwad Dr. Dhananjay Awasarikar Editor Editor
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The Editorial Board of SURYA-THE ENERGY Management Research Journal does not necessarily endorse the views of its contributors. The views published in its pages are those of the writers. The material printed in this journal is copyright and should not be reproduced without the written permission of the Chairman Editorial Board. © 2016 Suryadatta Education Foundation
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Foreword In the words of Kevin Kelly, “Technology is a Vector.” Indeed, Technology is playing an increasingly important role in human lives, now-a-days. For the Next 'Extra Smart' Generation, in particular, it has turned out to be a special kind of language of priority. F. B., Twitter, Instagram, Snap chat, etc. can certainly be regarded as the Pinnacle of Digital dashing and dynamic development.
An era of sub-human intelligence is coming to an almost end, of late. Technology is getting smarter every day. As a general rule, overall level of technological intelligence doubles, every eighteen months. Shortly, a machine would be equivalent to twice the human intelligence. When digital does become human, it is needed more than ever. In other words, when humans become Digital, Digital must turn human.
Different Technological waves definitely strengthen each other. Mobile Evolution, Internet, Robots, Three-D Printers and Artificial Intelligence (A. I.) are additional evidences of Digital Development. As a matter of fact, under certain crucial and critical circumstances, even Technology acts as the Sixth Sense for human beings. Even the 'Brilliant' Companies cannot turn into 'Leading' Companies simply because of either no utility or less utility of technology. Moreover, Technology has led to emergence of a novel field of competition – a different kind of Customer Relationship.
Human beings have transformed themselves as a consequence of Digital transformation. It may necessarily, not, at all, be an exaggeration of a fact to come to a conclusion that without sound and strong Digital Background, most organizations would find it indeed difficult; forget to grow even to survive as on today. High level of strong and practically effective Digitalization would systematically; slowly; still; steadily, reduce the need and involvement of human golden touch not only for Digitalized Companies but also for very smart customers, at present. Besides, Technological Progress does drive customer expectations. No doubt, Digital Customer Relationship is hybrid because it is both – Online as well as Offline. The significance of Digital Self Service is increasing in almost in every sector, these days. Each Sector would shortly have fully automated customer Relationship. It is an admitted and a non –deniable fact that Human Touch builds an Emotional
SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169
Book Reviews
Relationship with the customer which is not built by Digital Relationship.
On this technological background, A Conference on the theme of “Managing in Digital Era” was conducted on 15th January 2018. Research Papers received on this conference theme are published in the Section – A of this Quarterly Journal. In addition to above, this journal also contains Section B. Section – B of this journal is exclusively kept reserved for research papers based on various other general topics.
Dr. Anand Gaikwad Dr. Dhananjay Awasarikar Editor Editor [email protected] [email protected]
SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169
SURYA-THE ENERGY Management Research Journal (Quarterly Double Blind Peer Reviewed Referred Journal) CONTENTS
Volume – 4 Issue 1 January - March 2018
Note from Chairman Editorial Board iii
Section A - Research Papers based on State Level Conference on “Managing in Digital Era”
1 Emerging Trends in Marketing Dr. Sanjay B. Chordiya 1
2 Startups Operating in Healthcare Space in Ashok Benegal 8 the Cloud Era Need to be Smarter than before
3 A Study of Financial Feasibility for Business Dr. Shriprakash Soni 13 Expansion of VM Intellect With Reference to Vinay Paithane Middle East Countries
4 Small Brands Smart Advertising Nishita Jain 21
5 Managing in Digital World Dr. Archana Wafgaonkar 29
6 Study of Role of Technology & HR Policies in Dr. Sahebrao Chavan 35 Work Life Balance in Public sector Banks Deepali Desai
7 Human Resource Management Dolan Champa Banerjee 44
8 Managing Library in Digital Era, its Reena Kokane - Gaikwad 52 Advantages and Disadvantages
9 Digital Health in India Sarika Shelke 55
10 Pay-per-click: Digital Marketing Tool Shital Chandrakant Kadam 61
Section B - Research Papers on General Topics
11 Perceiving Options with Respect to Financial Ankit Jain 67 Markets Anshul Jain
SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 ii Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 CONTENTS
Volume – 4 Issue 1 January - March 2018
12 Employees Stress Management in Small Priya Barhate 75 Businesses
13 Impact of Employee Engagement on Job Dr. Gopal S. Jahagirdar 83 Satisfaction and Motivation Ritu Prasad
14 Make in Maharashtra - Needs, Provided Dr. Archana Wafgaonkar 94 Subsidies and opportunities
15 Managing Work life balance and Time, is Dr. Anand G. Gaikwad 99 difficult task for teachers working in school for deaf in Pune City
Invite for paper submission for April - May 2018 issue
The next issue of the Journal SURYA-THE ENERGY April - May 2018 invites papers based on theme of “Contemporary Trends in Management & Information Technology” & also on general topics. The length of the Research paper / Case Study / article should be between 3000 and 3500 words. It is absolutely necessary to provide the required references in the body of the text, so that the readers are informed about the sources of the data, information, views or opinions. Further, the author is solely responsible for the accuracy of all the figures, quotations and references. Please follow APA style of referencing.
Submit your papers to:
Dr. Anand Gaikwad Dr. Dhananjay Awasarikar Editor Editor [email protected] [email protected]
ii SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169
From the Desk of Chairman, Editorial Board...
Like previous issues, this issue of Synergy - A Quarterly Management Journal for the quarter January - March 2018 also contains an array of interesting articles / Research paper based on State level Conference on “Managing in Digital Era” in section A & on general topics in Section B Such as, Emerging Trends in Marketing, Startups Operating in Healthcare Space in the Cloud Era Need to be Smarter than before, A Study of Financial Feasibility for Business Expansion of VM Intellect With Reference to Middle East Countries, Small Brands Smart Advertising, Managing in Digital World, Study of Role of Technology & HR Policies in Work Life Balance in Public sector Banks, Human Resource Management, Managing Library in Digital Era, its Advantages and Disadvantages, Digital Health in India, Pay-per-click: Digital Marketing Tool, Perceiving Options with Respect to Financial Markets, Employees Stress Management in Small Businesses, Impact of Employee Engagement on Job Satisfaction and Motivation, Make in Maharashtra - Needs, Provided Subsidies and opportunities, Managing Work life balance and Time, is difficult task for teachers working in school for deaf in Pune City to name a few
The Editorial Board takes the opportunity to thank all the contributors for whole heartedly extending their support through research papers and consequently in bringing out this January - March 2018 Issue.
The content and standing in all the published articles are exclusive views and personal opinions of the respective authors and they do not necessarily reflect the official views and opinions of the Editorial Board of the Institute. We hope this Issue would definitely bring innovative value addition in your existing knowledge.
Happy Reading!!
Prof. (Dr.) Sanjay B. Chordiya Founder President & Dean Academics Email : [email protected]
SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 iii Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169
THE PHILOSOPHY OF SURYADATTA Quality Policy
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Emerging Trends in Marketing SURYADATTA Dr. Sanjay B. Chordiya
Abstract:
The influence of varying technological movements on marketing is vital. Many marketers suffered because of lack of vision. Generally, marketers ignore the new advancements until their existing strategies outdated. But visionary marketers adapt emerging trends and advancements while formulating their plans and strategies. This provides support to the marketers to stand confidently in the market and contest with the competitors. In today's competitive era traditional marketing elements have entirely reformed in the past decade with the rise of technological advancements, internet access and social media. Modern marketing strategies are determined by several key trends which cannot be overlooked anymore. Identifying such emerging trends and their contribution in development of marketing strategy is important to get success. This study considers several trends based on review of literature, secondary data and discussions with industry experts and focuses the importance of Digital Media Marketing and Social Media Marketing in current scenario.
Keywords:
Emerging Trends, Digital Media Marketing, Social Media Marketing
Introduction:
The soul of any businesses and its success lies in its marketing. Maximum aspects of any business organization are depending on fruitful marketing. Generally umbrella of marketing covers promotions, sales, advertising, public relations etc. In simple words, marketing is a process by which a product or service is announced and promoted to prospective customers. Prof. Dr. Sanjay B. Chordiya Today, to influence the ultimate customers, business Dean Academics and Chairman organizations are using several techniques and modern Suryadatta Group of Institutes, Pune ways. Digital Media Marketing and Social Media
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Marketing are one of them. Hence, researcher decided to focus these two important aspects of marketing in today's era.
Objectives:
1) To study the concept of Social Media Marketing and find out its practical applications.
2) To comprehend the significance of Digital Media Marketing and its future. Features of Social Media Marketing A) Social Media Marketing (SMM): (SMM): To enhance the online visibility, the Concept of Social Media Marketing modern world business owners can (SMM): be considered one of the best effective Social Media Marketing (SMM) is a methods available for them is Social method of Internet marketing that Media Marketing. The acceptance of uses public interacting websites as a s o c i a l m e d i a n e t w o r k s h a s tool of marketing. The aim of SMM is contributed a lot towards the above to create information that user will mentioned fact. In other words, the share with their social network to modern world people have created help a business to increase brand their own accounts in leading social publicity and widen client reach. media networks such as Facebook, Twitter and Instagram. If one can Definition of Social Media Marketing promote his products or services in (SMM): such social media networks, he will According to Dr. Loy, “Social media be able to expose his business refers to a group of online channels visibility to a huge group of potential where communities exist to share customers. content, such as ideas, information, 1) A targeted campaign becomes entertainment, and even life's possible. moments. These channels may focus 2) Provides low cost advertising on personal, professional, or opportunity. business networking”. 3) H e l p s t o g e t a b e t t e r understanding about the quality Examples: of service. Facebook, Twitter, LinkedIn, 4) Promoting great content can Instagram, YouTube. guarantee excellent results to any type of business 5) Can deliver measurable results.
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Emerging Trends in Marketing
6) 24-hour access to consumers. 6) Use Social Media Messages to 7) Good Way to build business measure its impact on ROI. associations. 7) Recruitment using data of Social Media. Advantages of Social Media 8) Consider pricing conversations on Marketing (SMM): social media for formulation of 1) It is entirely free to start is one of s t r a t e g i e s , B 2 B M o d e l s , the biggest advantage. Hence, it is Advertisements etc. cost effectiveness. 9) Customer focused services as well 2) Company will get quick response. as service after sales. 3) It helps to encourage for sharing. 10) Can provide E-Consultancy 4) It helps to increase in brand easily. loyalty. 5) It provides valuable information B) Digital Marketing (DM): about customers that will help in t a k i n g s m a r t e r b u s i n e s s Concept of Digital Marketing (DM): decisions. Digital Marketing means the selling of products and services using digital Disadvantages of Social Media channels. The main objective is to Marketing (SMM): encourage brands through several 1) It is a time consuming activity. forms of digital media. Digital 2) It can attract all types of viewers marketing covers beyond internet including the good or bad. marketing to comprise networks that 3) Negative feedback of customers do not involve the use of the internet. will affects on the business. 4) It takes no time to go viral and Definition of Digital Marketing (DM): spread immediately in the According to Investopedia, “Digital internet world. Marketing is a subcategory of 5) It becomes difficult to calculate marketing which uses digital ROI (Return on Investment) of t e c h n o l o g y t o p l a c e a n d s e l l business. products”.
Practical Applications of Social Examples: Media Marketing (SMM): 1) Educate the Girls Child: Nestle 1) Social Media Marketing is the best India joined hands with project p l a t f o r m f o r c o n d u c t i n g Nanhi Kali on Teachers' Day with Marketing Research. the aim of providing primary 2) Develop and Use Messaging Apps. education to underprivileged girl 3) C a m p a i g n A n a l y s i s , E m a i l children in India. They launched Analytics can use for CRM. a touching digital film and 4) Product Analysis and Product informative visual content to help Development. build awareness for the cause. 5) Conduct Social Media Contests to Twitter's Periscope they also used achieve new heights of sales. to live-stream communication
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with the girls of Nanhi Kali. designed individual original 2) Namak Ke Waastey: Tata Salt was content in the form of GIFs and one of the sponsors of the Indian visuals that showed compelling Olympics contingent in Rio 2016. reasons to buy the locker. The brand launched “Namak Ke Waastey” to build awareness, pride and respect for our athletes d u r i n g t h a t t i m e . T h e y summarized four Olympics a s p i r a n t s a n d t o l d t h e i r convincing stories to the world. These stories attractively covered w h a t e a c h c a n d i d a t e h a d undergone to reach the level they are at today. 3) Smile More For A Good Day: Britannia Good Day launched their campaign “Smile More For A Digital Technology: Good Day” with Bollywood Digital technology started developing actress Deepika Padukone to in the mid-twentieth century by spread the simple yet very A m e r i c a n e n g i n e e r s . T h e i r important message of smiling t e c h n i q u e s w e r e b a s e d o n more often. Good Day spread the mathematical concepts suggested by word with the help of engaging the seventeenth-century German visuals and social influencers mathematician, Gottfried Wilhelm who amplified the new brand Leibniz, who proposed a binary philosophy in their own unique computing system. His innovation style. inspired such numerical codes as 4) Kurkure Family Express: Kurkure American Standard Code for launched India's first food train in Information Interchange (ASCII) that its bid to bond with Indian described objects with digits. families. 40 families over an eight- day journey across India hosted Digital technology is a base two by 'The Kurkure Family Express'. process. Digitized information is Popular food devotees Rocky and r e c o r d e d i n b i n a r y c o d e o f Mayur entertained the families, combinations of the digits 0 and 1, and the digital team traveling with also called bits, which denote words the families created real-time and images. Digital technology allows content for their digital fans. huge amounts of information to be 5) Keep It Personal: Godrej Security compacted on small storage devices Solutions used humour in its that can be simply conserved and content pieces on social media for transported. Digitization also the launch of India's first personal accelerates data communication locker. The digital team of brands speeds. Digital technology has
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Emerging Trends in Marketing c h a n g e d h o w i n d i v i d u a l s 11) It helps to increase revenue and communicate, learn and work. sales of business organization. 12) It can found in Search Engines Digital Channel: like Google, Yahoo etc. A digital channel is an interface connected to the World Wide Web Disadvantages of Digital Marketing: through which communication can 1) The entire model of Digital be made. It is a communications Marketing is based on the route that handles not only digital internet. However, each and every signals but all voice and video signals place of this world is not have to be converted from analog to connected with the internet digital in order to be carried over a services. Therefore, these areas digital channel. In simple words, a will always remain avoid of the Digital Channel is a sales channel that awareness of the product if one is electronic in nature as opposed to can chose Digital Marketing for physical channels such as retail. advertising. Example: Search engine is a digital 2) It truly difficult to create a channel. Email and Social Media is marketing strategy in the early also an example of digital channel. phases of the campaigning as Digital Marketing is entirely based Advantages of Digital Marketing: on Internet. 1) H e l p s t o i n c r e a s e b r a n d 3) To build the right brand image on awareness of brand. the internet is the hardest thing 2) Increase brand Visibility of for the company. products & services. 4) It has huge competition. 3) It works as an development 5) The probable customers always strategy for the working of a have the alternative choices. In business. fact, every time they search for 4) Return on Investment is greater new products. Hence, they can than traditional marketing. simply switch to the other party if 5) Cost effective way to promote they are providing better options business online. or prices. 6) Start with any budget and across 6) Strategies can be copied at any the globe. There is no area time. limitation. 7) It becomes difficult to maintain 7) Can easily target right location, loyalty of people towards brand or gender and age group people product. online. 8) Everything cannot be sold through 8) It is one of cheapest medium of online portals. promoting business online. 9) It can only benefit for selling 9) It saves huge amount printing consumer goods. However, it can't cost. really sell much industrial goods 10) No place limitation for digital and medicinal goods. marketing.
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Practical Applications of Digital (SEO), the digital industry is on Marketing: the rise. 1) Display of Advertising, Banner 3) There is a brighter prosperity for Advertising. SEO and online promotional 2) Search Engine Optimization activities. (SEO) 4) According to a report by Social 3) Search Engine Marketing (SEM) Beat, 86% brands are leveraging 4) Pay Per Click (PPC ) digital media. The same report 5) Promote, Market or Sell Products, states that generating better Brand and Ideas etc. quality leads is their top priority 6) Mail Marketing (for 73% correspondents). 7) Video Marketing 5) In the upcoming years, digital 8) Affiliate Marketing marketers are anticipated to take 9) Content Marketing (What's app , complete control over the SMS, Voice Call,) customer experience. 10) Website 6) Digital marketing expects a very positive future. Everyone is online Findings: today. There have been numerous contributing elements behind this Future of Social Media Marketing: progress. Mobile has been one of 1) Social media, like technology, is the major factors and is currently ever-changing. The industry driving nearly half of all the web advances every day, and it can be traffic. While Internet of Things tough for companies to keep up. too is a relatively new concept, it 2) Chatbots are going to be one of the too has started defining the new biggest things in social media kind of marketing experience. marketing in future. 3) Expect to see a huge movement Conclusion: t o w a r d s c o n s t r u c t i n g communities through social 1) Presently, Social Media Marketing media. is good way to approach to the 4) Influencer marketing through people easily. But the world is social media will become more moving to mobile only, fewer challenging. people accessing web. Hence, 5) Fewer focus on posting at “peak advertising on social media may times”. be difficult. 2) Digital marketing is required in Future of Digital Marketing: today's competitive era but it is 1) Digital marketing will create difficult for the continuing c o n s u l t i n g o r f r e e l a n c e success of businesses because of opportunities in future in India. though competition. 2) With more than 40% growth in digital media marketing including Search Engine Optimization
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Suggestions: new and unexplored ways to run campaigns. To become a successful Social Media 4) Copywriting: The task of the and Digital Marketer, one should d i g i t a l m a r k e t e r i n c l u d e s need to develop skills such as: copywriting for sales copy and to 1) Creativity: Need to come up with create keyword rich content. innovative campaigns, dialogs, 5) G o o d K n o w l e d g e a b o u t and ideas to distinguish your Technology: One should have the brand from your competitors. basic knowledge about HTML 2) Analytical Ability: Logical skills coding, the search engine, and are critical to measure what is social media algorithms. working and what is failing. 3) Willingness to Experiment: The References: field of digital marketing is ever- changing. There are no fixed rules https://www.rantic.com/ and regulations to succeed. One https://www.investopedia.com/ should be open to experimenting https://images.yourstory.com
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Startups Operating in Healthcare Space in the Cloud Era Need to be Smarter than before SURYADATTA Ashok Benegal
Introduction:
In the healthcare sector the coming of Digital Era has been heralded by technological innovations both in medical science and the managerial advances brought about by connectivity in the Digital Age. Large healthcare chains have been the pioneers until the coming of cloud technology facilitated the rapid entry of a large number of startups in this segment. The author after a BTech from IIT Kanpur and an MBA from IIM Ahmedabad who has been in academics for over a decade at half a dozen business schools has watched this evolution since 2012 from close quarters associating with a startup in hospital analytics where one of the founders was in Silicon Valley California and the other co-founder was a techie in the entrepreneurial hotspot of Bangalore. Based on this and an earlier six year stint in the 1990s when the author was Director in charge of marketing and sales in North India in a Mumbai startup Softplus (headed by Sudhir Kadam) which came out with the award-winning software package Executive Desk for Windows 97 (EDESK-97), several observations are made on what can lead to a successful startup in the cloud era as the most recent few years of the Digital Era are referred to.
Main Paper:
Managing a healthcare facility has always been a challenge at the best of times. That skilled manpower and dedicated support staff at the remotest locations, supplemented by adequate funding to provide the medical equipment for doctors to carry out sophisticated procedures like surgery that they have been trained for, was possible even in 1913 before the outbreak of World War I is borne out by the example of Dr. Albert Schweitzer (Nobel Prize for Peace winner in 1952). A 1956 book “All Men Are Brothers” (see Prof. Ashok Benegal bibliography) details how Dr. Albert Schweitzer who Associate Professor, passed away on 4 Sept 1965, even in those early years Banglore Email : [email protected] more than a century back set up a medical facility (hospital) at remote Lamberne on the river Ogowe in what
8 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 Startups Operating in Healthcare Space in the Cloud Era Need to be Smarter than before is now Gabon in Central Africa to 1,74,250 employees and 37 of the 38 complement the healthcare facility he hospitals met the demanding had set up at Gunsbach (near regulatory HIMSS ANALYTICS Stage Strasbourg) in picturesque Munster 7 (see bibliography).It is only the valley in his native Alsace on the coming together of recent innovations German-French border. around “cloud technologies” and “big data analytics” plus rapid advances Technological advances in medical in sophisticated sensors that are science hold a lot of promise, for required to make IoT (Internet of example a write-up on robotic Things) a reality that a large number surgery described in a recent (Dec of startups have appeared in the last 2016) issue of “ MANORAMA Tell Me few years which promise to impact Why: Milestones in Medical Science “ even the smaller healthcare facility (see bibliography) even ventures to s p e c t r u m , a s o r t o f say “ For the future, doctors are “democratization” enforced by the anticipating the growth of long- digital age that we are talking of in distance operations. This means that today's convention. robotic surgery will make it possible for a doctor to operate on a patient in My interest in healthcare was another city, state or even a different sparked by voluntary weekend continent! Amazing, isn't it?” projects with a colleague at TCS However, technological advances in Narendra Dev undertaken for the medical science even in recent years Hospital Services Committee of (Nobel Prizes in Physiology or Bombay Management Association medicine in 2011-2016 outlined in chaired by the late Dr. K K Anand the magazine just referred) along with ( e x p i r e d J a n 2 0 1 3 ) { s e e better management techniques have bibliography}. More recently, I have impacted part of the healthcare value had the privilege of watching these chain in a piece-meal fashion. Even developments in healthcare after the the coming of ICT including the coming of “big data” and “cloud Internet just before the turn of the technologies” as I was associated century brought connectedness to with one such Silicon Valley impact only very large hospital California+Bangalore venture of ex- chains. TCS techies US-based Dr. Sanjay Goil and Jyoti Sahai in 2012 and briefly In the United States of America many again in 2016. (See bibliography : of the cutting edge advances in blog titled “GYAAN-ALYTICS AND hospital information technology have MORE” of Jyoti Sahai (one of the co- come from the dominant KAISER f o u n d e r s o f K a v a i i B u s i n e s s PERMANENTE group which in 2014 Analytics) on “ KPIs on fingertips- ran over one-third (19) of the top 55 Healthcare” and an interview urban medical centers in USA with 38 “Seamless Interfaces for Smooth hospitals, almost 17,000 physicians Services” where he speaks to eHealth 48,700 nurses and as many as magazine of EletsOnline also listed in
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b i b l i o g r a p h y ) . A p l e t h o r a o f funds” exercise. In entrepreneurial competing technology startup entities hotspots like Bangalore it is not in the recent years of the current uncommon for likely competitors to decade in innovation hotspots of g e t t h e i r f r i e n d s t o p o s e a s India can have a better chance of prospective investors in the venture surviving and prospering if the and keep tab on a startup of interest. observations made by me in the next Consequently, given that in the cloud few paragraphs are reflected on. era getting started technically is easier and quicker than it was a For the rest of this paper the current decade ago, it is likely that multiple stage of the Digital Era (as mentioned competing product+service ideas in the title of this convention chase the same target market and “Managing in Digital Era “) is referred ecosystem resources like investors to as the “cloud era”, since most and skilled employees and even latter-day startups leverage on the mentors. advantages of the cloud. Where the “proof of concept” (PoC) is The initial startup team is by and carried out by a startup in the large techies who complement skill- healthcare sector, is a very critical sets and domain knowledge relevant factor in the eventual success. The to their “product+service” idea to size of the healthcare facility, the such an extent that the first f i n a n c i a l s t r e n g t h a n d t h e product+service conceived is usually geographical reach via being part of a based on a lot of assumptions about chain are all features of a prospective t h e m a r k e t p l a c e w h e r e t h e partner where the proof of concept product+service has to eventually (PoC) first occurs. If the partner succeed. Brilliance in pitching to healthcare entity is large in size as prospective investors (usually done reflected by the number of beds the by the team member who is perceived pilot can be scaled up into a revenue- as having the best communication g e n e r a t i n g r e a l w o r l d skills) is confused with “marketing” implementation after the PoC stage is which will really demand a similar successfully crossed. The depth of effort but with a sales-team that is domain-knowledge that impacts the tasked with creating the installed product+service evolution is even base and a wider target user more rich if the PoC partner audience! healthcare entity has financial strength that enables multiple Though employees who join up as specialities to operate under one roof support members of the core or one campus. If the entity is part of a entrepreneur team are made to sign chain across the country scaling up u p e l a b o r a t e n o n - d i s c l o s u r e and becoming a nationally known agreements, word about what the successful venture are enhanced. team is working on reaches the eco- system through the “pitching for Ramping up from the initial
10 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 Startups Operating in Healthcare Space in the Cloud Era Need to be Smarter than before successful installation for the startup patient's mobile device (smartphone team to a revenue -generating or feature phone) texting reminders professional “great place to work” is for appointments. the stage where in the cloud era more startups flounder because the Conclusion : proliferation of social media is a two- edged sword. Who and how you Hence in a way it is true that any a s s e m b l e t h e t e a m , h o w t h e startup in the cloud era succeeds or component of fixed and variable pay fails faster than in earlier times. In is worked out in the compensation, case it succeeds at this stage, one gets how you leverage the experience and to hear more about it in the business contacts of early venture capitalist press as it attracts more investors (VC) investors all come into play and reaches the IPO (initial public more rapidly in the cloud era. At this offering) stage sooner and the media stage the sales and marketing as well catches up with the entrepreneurs in as the HR (human resources) depth the team. If it fails, the startup in of the team gets tested and the India usually survives as a low-key window for filling this gap is narrower entity in its local setting as a small in the cloud era. If the fixed/variable struggling business unit ending up in component in the sales-force is not the eco-system as a training ground right and the right parameters are not for fresh techies just out of used for tweaking the variable engineering college who hone their component either there is attrition in skills at a low entry level salary before the sales team or the comfort level of setting out on their own or going to the fixed component keeps non- work for the more successful large performers on the sales team professional companies that not so eventually becoming a drag when long ago were startups in the Digital revenues are yet to ramp up. Era.
If an experienced marketing and sales Bibliography: professional has been inducted by the techies in the team at the right stage, 1. “ALL MEN ARE BROTHERS: A innovative best practices appropriate Portrait of Albert Schweitzer” by to the product+service can be put in Charlie May Simon, 1956: place. An example is the 2015-16 published by E P Dutton & Co. rapid installation base creation of Inc.; first published in Great healthcare startup Practo where Britain in 1959 by BLACKIE & franchising was rapidly achieved by Son Ltd, London & Glasgow. the “create your own data” feature 2. “ W h y i s r o b o t i c s u r g e r y a available over the cloud enabled revolutionary development?” p. remote partners in clinics/hospitals 82 and “Achievements that won across the country sign in to avail the the recent Nobel Prizes (2011- appointment fixing functionality 2016)” pg 94-95 in “MANORAMA which interfaces with the doctor's Tell Me Why: Milestones in
SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 11 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 Startups Operating in Healthcare Space in the Cloud Era Need to be Smarter than before
Medical Science” Dec 2016 . Most recent blog on “KPIs on published by Malayala Manorama fingertips- Healthcare”. (M M Publishing) Kottayam- 6. “Seamless Interfaces for Smooth 686001. Services” in eHealth February 3. “10 Things to Know About Kaiser 2016 page 28-29 under “Industry Permanente” April 03, 2014 Speak” section ( Interview with www.beckerhospitalreview.com/h Jyoti Sahai, Co-Founder, Kavaii o s p i t a l - m a n a g e m e n t - Business Analytics India Pvt. Ltd. administration/20things-to - on MedSmart providing relevant k n o w - a b o u t - k a i s a e r - actionable analytic insights and permanente.html alerts to clinics and hospital 4. “Medical Stores: Central Railway stakeholders) : http://ehealth- Hospital (Byculla)-Oct 1975” by eletsonline.com. Ashok Benegal and Narendra Dev 7. “Yet to launch health-tech startup p 9 8 - 1 0 5 i n H O S P I T A L raises $1mn” by Binu Paul 26 Oct MANAGEMENT Case Studies 2 0 1 7 V C C i r c l e S t a r t u p s . Second Series, Edited by Dr. K.K. https://resourcelibrary.vccircle.n Anand and Ms. Malabika Shaw, et/article/quarterly-deal-update- p u b l i s h e d b y B O M B A Y q3-2017 MANAGEMENT ASSOCIATION in May 1977. Five key words: 5. “GYAAN-ALYTICS AND MORE” : Blog musings of Jyoti Sahai at H e a l t h c a r e , s t a r t u p s , c l o u d , https://jyotisahai.wordpress.com analytics, IT (information technology)
12 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 A Study of Financial Feasibility for Business Expansion of VM Intellect With Reference SURYADATTA to Middle East Countries Dr. Shriprakash Soni & Vinay Paithane
Abstract:
As per study of present scenario of financial services, VM Intellect Company knew that current industries using same mode of financial services which is known as Traditional Services. This research paper is based on financial feasibility. For this purpose company introduced new age of platform based services with the combination of Traditional services. VM Intellect is looking for its business expansion in Middle East Countries.
This research paper explores the various opportunities for VM Intellect Company to minimize the total expenses and looking for available market with maximum opportunity for business expansion in Middle East Countries. With the help of this company can also introduce the new ways and sources for finance like how can patents, copyrights, online web portals can be used for company as well as individual purpose.
Keywords: Traditional Services, Financial Services, Financial Feasibility, Business Potential
Introduction:
In this research main aim is to introduce new age of platform based services with the combination of Traditional services. VM Intellect is looking for available market with maximum opportunity for business expansion in Middle East Countries and therefore exhausted data of companies with different sectors is collected. It is a portfolio package of financial services which company provides to new startups as well as small scale industries. Traditional services provided by company such as Dr. Shriprakash Soni Account Outsourcing, Payroll Processing, Consultancy on Associate Professor and HOD–MBA SIBMT Setting up Accounting System, Internal Audit, Statutory Mr. Vinay Paithane Audits, Direct Tax Advisory, Indirect Tax Advisory. Along MBA II Year Student with these services company is providing, new financial
SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 13 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 A Study of Financial Feasibility for Business Expansion of VM Intellect With Reference to Middle East Countries
services such as Consultancy on provides these services of tax Strategy Business Aspect, Business consultancy of direct and indirect Finding Advisory Services and taxes and other services in affordable Consultancy on Business Setup. charges. VM Intellect is a team of e x p e r i e n c e d M a n a g e m e n t The purpose of this research is to Consultants with diverse experience analyze investment v/s business in various fields of Management and potential mapping for territorial Industry Verticals. The individual expansion of VM Intellect. Hence, to experience of every single team identify the market available in member has been built over years of Middle East Countries, it is necessary services extended to clients from to find out companies with various various industry verticals with their sector as well as small scale varying management and financial industries. It has been found number needs of companies with respective sector and idea regarding investing in that Following services are provided by specific country for maximum the VM Intellect: returns and less risk. a) V M I – T S S S ( Te c h n o l o g y Solutions Sales and Services From this research, company Portfolio) understands the requirement of b) Technical and Engineering investment of all industries and new Services startup companies. To remove these c) Mobility Solutions (VMI – MS) hurdles, as per requirement of d) Management Services Portfolio investment of all industries and new e) Educational Services Portfolio startup companies, researchers designed new master data sheet with Above mentioned services provided its pivot tables. This research by the VM Intellect and therefore to explores the various opportunities survive in the international market for company to minimize the total and reach to the ultimate customer expenses and risk and to increase the across the world, VM Intellect is finance of the company. looking for maximum available market in middle east countries for About VM Intellect: its business expansion. U n d e r s t a n d i n g c o m p a n i e s ' requirements and providing them Scope of the study: various services is important in By introducing many services, VM today's era. Many companies require I n t e l l e c t i s i n t h e r i v a l r y o f various consultants for taxes as well competition. The scope of the as business consultancy and PLM research is helpful for the VM services. Small scale companies Intellect's current and future cannot afford these consultants business and also to improve the level b e c a u s e o f t h e i r e x p e n s i v e and quality of services offered by VM consultancy charges. VM Intellect Intellect. The analysis and conclusion
14 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 A Study of Financial Feasibility for Business Expansion of VM Intellect With Reference to Middle East Countries of overall study can be considered for Limitations: business expansion. This research W h i l e d o i n g t h e r e s e a r c h , tries to analyze the influence of researchers came across many perception in the small companies in obstacles over the published data and the state and how this information could not found exact client can be used successfully by VM information and verifying the given Intellect to gain entry into the minds information. of the consumers which are small scale companies. Data Analysis and Interpretation: Market available in different Research Objectives: industries of top countries and a city: Market available in Egypt: 1) To study and serve the Company's Management and Financial Feasibility with VM Intellects 3 E's namely Experience, Expertise and Efficiency. 2) To find out Financial Feasibility of VM Intellect for Future Business Expansion. 3) To understand industries needs in current situation. T h e g r a p h i n d i c a t e s t h a t 9 1 4) To analyse Investment V/S companies are of oil and gas industry, Business Potential Mapping for 7 6 c o m p a n i e s a r e o f s t e e l . Territorial Expansion of VM Construction companies are 63, Intellect. chemical companies 62 and so on. From the above the graph it can be Research Methodology: understood that oil and gas industry has highest number of companies
Sr. No. Particulars Details 1 Type of Data Secondary Data 2 Population · Industries 1. Tourism 2. Cement 3. Chemical 4. Consumer Goods 5. Oil and Gas 6. Pharmaceuticals 7. Textiles 8. Automobile 9. Telecom 10. Electronics 11. Fertilizers etc. · Categories of company- 1. Advertising Company 2. CAD CAM Software Sales Company 3. Engineering Design Service Providers Company T h e g r a p h i n d i c a t e s t h a t 4 7 4. Management Consulting Firms 5. Marketing Consulting Companies companies are of textiles industry 6. Small Scale IT Services Companies 3 Sampling Area Industries and Companies located in Dubai, Egypt, Iran, Iraq, a n d 4 4 c o m p a n i e s a r e o f Oman, Saudi Arabia, turkey, Bahrain, Cyprus, Jordan, Kuwait, Lebanon, Oman, Qatar, United Arab Emirates 4 Nature of Source Quantitative pharmaceuticals. From the above of Data 5 Sampling Convenience Sampling graph it can be understood that Methodology 6 Data Collection Discussions with the Director of the company and published textiles has highest number of Methodology data c o m p a n i e s f o l l o w e d b y pharmaceuticals sector.
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Market available in Turkey: graph that cement industry has more number of companies as compared to others. Cement industry has 61 Companies, Construction has 49, Metal has 39 and Oil industry has 13 Companies that is lowest number of companies as compared to the rest of the industry.
The above graph indicates textiles Market available in Dubai: industry has 101 companies whereas metal industry has 76 companies. These both industries have only maximum number of companies as compared to others. There are only 6 companies in petroleum industry.
Market available in Iraq: The above graph shows that FMCG industry has more number of companies than construction. Construction has 202 companies and FMCG has 203. Interior Designer has 159 companies. There is a good opportunity in IT sector as well This graph shows that minimum because it has 158 companies. market available in Iraq however Automobile companies are 93 and oil fertilizers sector has number of companies are 142. companies as compared to other industries. Chemical industry has 6 Market available in Oman: companies only which is least in n u m b e r. Fe r t i l i z e r s h a v e 1 5 companies and oil and gas has 12 companies.
Market available in Saudi Arabia: The graph shows that steel industry companies are 35 which is lowest number of companies. Oil and Gas industry has 63 which is highest number of companies. There are 50 companies of food and beverage and The above graph shows that there are 41 companies are of chemical. four major industries available in Saudi Arabia. It can be seen from the
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Market available in different Market available in Egypt: Categories of Company:
Market available in Bahrain:
The above graph indicates that four sector are at par. Advertising Agencies are 25, CAD CAM Software This data shows that Advertising Sales Companies are 25, Engineering Agencies, Management Consulting Design Service Providers are 25 and Firms and Marketing Consulting Small Scale IT Service Companies Firms are at par. Remaining business are 25. There are two sectors which like Engineering Service Providers a r e d i f f e r s f r o m e a c h o t h e r. and CAD CAM Software Sales Management Consulting Firms has Companies are also at par. Hence, it 13 and 23 Marketing Consulting indicates that there is an opportunity Firms. available for financial feasibility Market available in Iran: Market available in Cyprus:
This graph indicates that there are 40 A d v e r t i s i n g A g e n c i e s a n d 3 7 The above graph shows that Marketing Consulting Firms, 28 CAD Management Consulting Firms has CAM Software Sales Companies, 16 highest market available. It has 41 Engineering Service Providers and 12 firms whereas others have lower Management Consulting Firms. number of companies as compared Hence, Advertising Agencies and to Management Consulting Firms. Marketing Firms have maximum Small Scale IT Services has 23 market available. companies followed by Advertising Firms, it has 20 companies. There Market available in Israel: are 17 CAD CAM Software Sales Companies and 16 Engineering Design Service Providers. Sector of Marketing Consulting Firms has least number of firms.
Above graph shows that Small Scale
SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 17 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 A Study of Financial Feasibility for Business Expansion of VM Intellect With Reference to Middle East Countries
I T S e r v i c e s C o m p a n i e s h a s Market available in Lebanon: maximum opportunity because it has more number of companies than others. There are 34 Advertising Agencies, 18 Management Consulting Firms, 5 Marketing Consulting Firms, 3 CAD CAM Software Sales Companies and 4 Engineering Design Above graph shows that Marketing Service Provider Companies. Consulting Firms has maximum opportunity because it has more Market available in Jordan: number of companies than others. There are 22 Engineering Services P r o v i d e r s , 1 3 M a n a g e m e n t Consulting Firms, 3 CAD CAM Software Sales Companies and 14 Small Scale IT Services Companies.
From the graph it can be seen that Market available in Oman: Engineering Design Service Provider and Marketing Consulting Firms has same market available. There are 9 Small Scale IT Services Companies and 14 Advertising Agencies.
Market available in Kuwait: Above graph shows that Advertising Agency Companies has maximum opportunity because it has more number of companies than others that is 18 companies. There are 10 Small Scale IT Service Companies, 8 Marketing Consulting Firms, 4 Above graph shows that Advertising Engineering Design Service Provider Agency Companies has maximum Companies and 3 CAD CAM Software opportunity because it has more Sales Companies. number of companies than others. There are 28 Marketing Consulting Market available in Qatar: Firms, 13 Management Consulting Firms, 7 Engineering Design Service Provider Companies and 12 Small Scale IT Services Companies
Above graph shows that Small Scale I T S e r v i c e s h a s m a x i m u m
18 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 A Study of Financial Feasibility for Business Expansion of VM Intellect With Reference to Middle East Countries opportunity because it has more Market available in United Arab number of companies than others. Emirates: There are 24 Advertising Agencies, 18 Management Consulting Firms, 11 Engineering Design Service Provider Companies and 8 CAD CAM Software Sales Companies.
Market available in Saudi Arabia: Above graph shows that Management C o n s u l t i n g C o m p a n i e s h a s maximum opportunity because it has more number of companies than others i.e. 27 companies. There are 17 Advertising Agencies, 13 CAD CAM Software Sales Companies, 14 Above graph shows that Advertising Engineering Design Service Provider Agency Companies has maximum Companies, 11 Marketing Consulting opportunity because it has more Firms and 4 Small Scale IT Services number of companies than others. Companies. There are 20 Small Scale IT Services C o m p a n i e s , 9 M a n a g e m e n t Findings of the Research: Consulting Firms, 11 Engineering Design Service Provider Companies, A) Maximum market available in 7 C A D C A M S o f t w a r e S a l e s major countries and a city of Middle C o m p a n i e s a n d 6 M a r k e t i n g East Countries. Consulting Firms. 1) Turkey has 72 numbers of Construction Companies and 101 Market available in Turkey : Textiles Companies. 2) Egypt has 91 numbers of Oil and Gas Companies and 76 Steel Companies. 3) Oman Has 63 Numbers of Oil and Gas Companies and 63 Food and Beverages Companies. Above graph shows that CAD CAM 4) Dubai has 202 Construction Software Sales Companies has Companies and 203 FMCG maximum opportunity because it has Companies. more number of companies than 5) Saudi Arabia has 61 Cement others i.e. 38 companies. There are Companies and 49 Construction 19 Marketing Consulting Firms, 12 Companies. Management Consulting Firms, 4 6) Iraq has 15 Fertilizers Companies Engineering Design Service Provider and 12 Oil and Gas Companies. Companies and 17 Advertising 7) Among all these Countries, Dubai Agencies. has highest number companies.
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B) Market available in different 12) Turkey has 38 CAD CAM categories of company: Software Sales Companies and 1) Bahrain has 20 numbers of 19 Marketing Consulting Firms. Advertising Agencies and 20 13) United Arab Emirates has 27 Management Consulting Firms. Management Consulting Firms 2) I r a n h a s 4 0 n u m b e r s o f and 17 Advertising Agencies Advertising Agencies and 37 Marketing Consulting Firms. Conclusion: 3) E g y p t h a s 6 3 n u m b e r s o f Advertising Agencies and 37 It can be concluded that the various Marketing Consulting firms and industries with many companies are C A D C A M S o f t w a r e S a l e s available in major countries of Middle Companies are 28. East. Mostly in Dubai, there is a 4) Cyprus has 41 Management maximum opportunity available and Consulting Firms and Small various categories of company are S c a l e I T S a l e s S e r v i c e s also available in large number in each Companies are 23. countries of middle east like 5) Israel has 53 Small Scale IT Management Consulting Firms, Services Companies and 34 Marketing Consulting Firms, Advertising Agencies. Engineering Service Providers and 6) Jordan has 38 Engineering C A D C A M S o f t w a r e S a l e s D e s i g n S e r v i c e P r o v i d e r Companies. On the basis of this VM Companies and 14 Advertising Intellect can easily do the financial Agencies. feasibility. By using traditional 7) Ku w a i t h a s 2 8 M a r k e t i n g financial services along with this new Consulting Companies and 50 age of financial services VM Intellect Advertising Agencies. Company will able to expand its 8) Lebanon has 27 Marketing business. This will help in improving C o n s u l t i n g F i r m s a n d 2 2 organizational profit. From this Engineering Design Service research, it is also come across that Providers. the numbers of industries are 9) Oman has 18 Advertising Agency available in Middle East Countries. Companies. 10) Qatar has 24 Advertising Bibliography: Agencies and 32 Small Scale IT Services Companies. www.vmintellect.com 11) Saudi Arabia has 39 Advertising www.gmdu.net Agencies and 20 Small Scale IT Services Companies.
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Small Brands Smart Advertising SURYADATTA Nishita Jain
Abstract:
This is the time where smaller company startups are exploding and digital technologies are leveling the playing field. Paper talks about cost effective and impacting advertising techniques for small bands in order to compete with big brands. Survival is the key for any small brand. In order to survive brands have to establish themselves along with generating revenue. Paper highlights the key points for that can help build a brand. Survival being the key for building brand.
Necessity of flexibility for survival and development of the brand and ways to attract the best talent on a limited budget. Trending practices of the industry like talent acquisition, packaging design, form and function, creativity, clarity about product, online medium and advice are elaborated in this paper. Cost effective methods of advertising and promotion for small brands over big brands are discussed. This paper also gives information about capturing matured markets by small brands with budget constraints.
Keywords: Small Brands, Big Brands, Smart Advertising.
Introduction:
Advertising is a crucial part of any business. Business helps in building brands. Brands big or small always need to tap the user to retain them and keep generating revenues. To increase user base and generate revenues, marketing plays an important role. Advertisements – online and offline, packaging, ad campaigns and tactics play an important role in marketing. Advertising and marketing require a huge part of brand revenues. Ms. Nishita Jain Multinational brands have huge budgets and have the Creative Head, The Three Marketeers luxury of traditional and nontraditional advertising Co-founder, Adinath Animation and Design Media mediums. On the other hand, small brands have budget Email : [email protected] constraints and limited revenues and lack the luxury of
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exploring all the traditional and Survival = Prioritization + Focus: nontraditional advertising methods. Smart advertising tries to provide a Incase small brads do not prioritize solution to this problem. needs and opportunities for their business, survival of brand becomes Objectives: difficult as they bleed losses due to expenses caused by unnecessary and 1. To understand advertising and untimely requirements. A brand is p r o m o t i o n m e d i u m s w i t h identified by its visual presence in limitations of small brands. market. Visual identity is a key 2. To analyze cost effective methods connection point for the customers and tactics of advertising for and they prioritize spending around matured market. this lever. 3. To understand the benefits of In early 80's, Karsanbhai came out online and offline advertising w i t h a p l a n t o p l a y m a s s i v e medium. a d v e r t i s e m e n t c a m p a i g n a n d establish Nirma from sales struggle Research Methodology: against major international brands. During this period Nirma was a small Researcher has used internet, online budding brand trying to make its references and books to collect the place in the industry. This strategy of data required for the research. From Karsanbhai worked wonders for the secondary data acquired and Nirma and today Nirma has overall i n d u s t r y w o r k i n g e x p e r i e n c e 20% market share in soap cakes and researcher has tried to explain smart about 35% in detergents. advertising methods for small brands and achieve objectives of the Flexibility: research. Creating a flexible and easy approach Smart Advertising Ideas: called Agile Marketing is essential to optimize spending and focus on the Smaller business cannot spend like a activities that produce the most ROI. larger brand in all areas of business That requires measuring and and brand development. The most reacting and revising constantly as effectively way to spend money is to you see how your customers and identify areas that are most critical prospects behave. Using this for maximum investment. It's all approach smaller companies can about prioritizing and uncovering smartly spend money and create a opportunity costs that make the most more level playing field with larger sense for your business. It is critical companies. Agility is here to stay and to the survival for small companies embracing it is essential to get the with lesser budgets where there are most from your marketing spending. fewer margins for error. Flexibility, Agility and Iterative Approaches deliver more ROI.
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Small Brands Smart Advertising
20th century mobile giants inflexible Trending Practices decision resulted in downfall of business and finally sale of mobile Packaging Design business. Nokia's decision to stick to Talking about packaging for a its Symbian OS in 2008 against product, design should be seen as the Android proved to be a major most important action to appeal the disaster for the company and later consumer. Hence it is important to resulted in sale of mobile business to invest in packaging design to make Microsoft in 2013. This is a classic your product stand out when example of importance of flexibility compared to competitors. Great for a business. Small brands should branding along with seductive be flexible in order to survive the product packaging is important and market trend in fast updating necessary for small brand shopping revolutionized industry. to grab a share of the market against established products. Talent Acquisition: Talking about packaging, not just a Attracting the best talent is a make- product but any brand can attract or-break decision. You cannot people towards it by just having a compromise on talent. Budget smart and attractive packaging. requirements to attract talent are Talking about elections in India, flexible as different models are many regional parties present emerging that can solve this for themselves in such an attractive smaller companies. The traditional manner that voters fall for it. This model of hiring an agency is being results in victory for the party. challenged. Using gain sharing to Here are some inspirations on how to attract and motivate resources also create the right packaging for your gives smaller companies an upper product. Some tips for smaller hand when recruiting talent. Top brands looking to make a big impact. talent is vital and new agency models levels the playing field for smaller Form and Function businesses. In the e-world, smaller There are two very basic parameters companies can compete by using with packaging design – form and novel approaches. function. In its most basic form, Big Brands like Tata, Google, Apple, packaging keeps the product safe and etc., hire top management with stock intact. Packaging also needs to options i.e., the top management gets provide the consumers with product a share of the company along with information and make it an attractive remuneration. Adoption of such buying prospect. strategies by small brands with prove to be useful in acquiring great talents Products or brands are safe if from the industry. packaged and marketed correctly. Package need not necessary be of a p r o d u c t . A p e r s o n ( s p o r t s
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personality, politician, businessman, names, this can work. Smaller lawyer, etc.,) or entity can also be a brands looking to break into the brand. During general elections market should avoid this as it can political parties create mantra's to mean frustration for the consumer highlight themselves and lead to and a missed sale. victory. Creating an effective and noticeable Be Creative product packaging is important. If you want people to purchase your Brands make and break their image product thinking that it is of great in the industry because of their quality, then your packaging needs to packaging. relate to it. Packaging should be able to make this clear in order to generate Online vs Offline volumes for your product. High Selling environment of the product quality, creative packaging can be a will have an impact on product's strong signal and influence decision packaging design. In an offline store making of the consumer, irrespective product will be stacked on a shelf, of product pricing. Talking about hung or put up on a stand. Selling general election, I was a part of the online will maximize your brand team working for one such national exposure to the potential buyer. party. Our team was responsible for Liberty to touch, pick up and weigh creating list of items for brand the product is only available in offline promotion with minimum budget. A stores. Online stores lack this luxury; list of almost 180 items was created hence focus should be on the text and and then goodies, items and related c o l o r s u s e d f o r c r e a t i n g t h e merchandise were created for packaging and advertisement which promotions. This helped the party to appeal the sense of vision. create awareness amongst people and hence helped the party to gain 21st Century is considered to be the record votes which led to its victory. digital era. In the fast growing world of digitalization, it is evident that Be clear and concise about product promotion of brand via online Too much creativity leads to product medium is important. In this era of ambiguity. If it's not clear what's digitalization where 420 million inside the packet or box and even users are online via mobile internet in harder to find the brand name, India, promoting a brand via social revenues will be effected. Bold media like facebook, twitter, linkedin packaging design, littered with etc., makes a brand popular and product benefits can be confusing reach the modern user easily. This and disguises your branding. Also, medium of promotion is cost effective minimized packaging that focuses as rural and urban areas can be only on brand rather than the penetrated via this medium from a product's benefits is risky; for some remote location without having to worldwide brands and household setup stores everywhere.
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Small Brands Smart Advertising
Advice brand advertisers, and the other half With modest budget and limited b y s m a l l a n d m e d i u m s i z e d financial resources hiring an agency businesses (SMBs). Each segment of is not always an easy option. Small advertisers share commonalities – team also restricts the skills and they want to achieve broader knowledge needed to cover all awareness of their offerings and elements of the business from make sure advertising budgets aren't product design to marketing and wasted. They also have many unique packaging. Experienced consultancy challenges, which make it surprising will have all the relevant information that nearly all new ad technologies and knowledge required for small appear to be made as a one-size-fits- brands and will also help you to all solution, largely designed for the maintain budget. big brand advertisers and not SMBs.
When I was given the task to redesign Big Brands a resto-bar's interior in Mumbai, M u l t i n a t i o n a l b r a n d s h a v e client also requested ways to increase advertisement budgets in the millions their business. It was when I came up per month. They have in-house with an idea of snack-a-drink concept marketing team which works with and designed a game similar to snake large ad agencies. These brands focus and ladders with a twist. Snakes were on maintaining and expanding replaced with snacks and ladders consumer awareness. These brands w e r e r e p l a c e d w i t h d r i n k s . measure increase in their customer Customers do not like to wait for food base on a larger time horizon like once they are at a restaurant. They quarterly or annually. Many ad tech look for some fun and this provided companies make millions of dollars the same for them. People were so of revenue with only a few clients by indulged in game that they spent having focused solutions for big hours with friends playing the game budget brands. The innovation in and ordering snacks and drinks as data management and targeting per the game rules. This increased specific users has been quite revenue of the resto-bar by 40% in impressive, but are affordable to only two months of renovation. Resto-bar big brands with large budgets, owner liked the concept and could putting it out of reach for smaller see increase in profits. Later we went advertisers. Innovations are built to develop many new games for that with the idea to scour the web for best resto-bar and kept changing the individual solutions for a single ad games every fortnight. This was the campaign. This may be practical for most cost effective promotion for b i g b r a n d s ; i t i s c o m p l e t e l y brand building. i m p r a c t i c a l f o r t h e s m a l l e r advertiser, who doesn't have the time Big Brand VS Small Business or the resources. Of the total advertising spends every year – about half is spent by large Brands like Tata, Reliance, Aditya
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Small Brands Smart Advertising
Birla, Wipro, Adani, Apple, HCL, HP, brand uses consumer knowledge e t c . , h a v e g r e a t b u d g e t s f o r about the category. It may be more promotions, and an in-house team to difficult to succeed with salience advt. create merchandise. and emotional positioning for new brands as they are relatively Small and Medium Brands unknown. SMB's have limited advertisement budgets and at best, have one person Relative Tactical Positioning designated for marketing. They have Essential part of brands tactical less time and money devoted to positioning is to strengthen the brand creating online ad campaigns. Small against its competitors. It is possible and medium sized businesses have and at times very effective, to refer to focus on getting customers today or the competitors directly or indirectly within the next month. They lack in tactical positioning. Techniques sophisticated ROI models for their ad which can be used are budget, and largely go by gut instinct on what's working. They trust ads are 1. Comparative advertising. running properly if they see their own 2. In store positioning. ad live or in a screen shot. They 3. The attraction effect hardly have an idea of their target 4. Using advertising alliances audience beyond the geographic 5. Exclusive distribution channels parameters, but they can recognize a and analogies. customer that walks through the door. SMB's may not be able to Findings: express what they want but they know the right one when they see it. In fact, Researcher feels that small brands showing a display ad to SMB's makes can achieve brand building targets by a dramatic difference in their following smart advertising, creative satisfaction. They can connect branding methods and tactical instantly with a product but it has to placement of product. Small brands be clearly built for them. have budget constraints and limited revenues and very few advertising Tactics for new brands in mature options pertaining to their budget markets constraints. Smart advertising is a Brands are well known and the suitable solution to this problem. category knowledge is high in mature Online promotion of the product is markets. However, new brands can crucial part of smart advertising as it be launched in mature markets by is cost effective and has a wide reach. using salience advertising, emotional Increasing popularity of internet and p o s i t i o n i n g o r m e a n i n g l e s s reach to over 420 million current differentiation or the tactics and users acts as a launching platform for techniques used in new markets. a brand. If small brands use the Trivial attributes can work for new technique of online marketing, they brands in mature markets if the save millions in terms of marketing
26 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169
Small Brands Smart Advertising revenues and get a wider reach. matured markets. Packaging designs helps in brand recognition and creative designs help a. Comparative advertising. in client retention. b. In store positioning. c. The attraction effect. Conclusion: d. Using advertising alliances. e. Exclusive distribution channels A d v e r t i s i n g a n d p r o m o t i o n and analogies. mediums with limitations of small brands To understand the benefits of online Researcher has tried to explain the and offline advertising mediums l i m i t a t i o n s o f s m a l l b r a n d s . Researcher has tried to explain the Understanding the limitations and benefits of online marketing against f u r n i s h i n g t h e c o s t e f f e c t i v e offline advertising mediums. advertising and promotion mediums Researcher experienced that selling f o r s m a l l b r a n d s h a v e b e e n environment of the product will have discussed. Researcher has explored an impact on product's packaging and found below mentioned ways to and ROI. Selling online maximizes be cost effective and most impact brand exposure to the potential creating ways for small and medium buyer. Researcher noticed that in brands. digital era, with 420 million users are online in India, promoting a brand a. Survival online is more effective. Researcher b. Flexibility found online medium of promotion to c. Talent Acquisition be cost effective for small brands as it d. Packaging Design can penetrated rural and urban areas e. Form and Function simultaneously without extra efforts. f. Creativity g. Clarity about product Suggestions for further research: h. Online medium Researcher felt that more and more I. Advice research needs to be made to understand tactics of placing a Cost effective methods and tactics of product in matured markets, advertising for matured markets. comparative advertising, in store Researcher experience that brands positioning, attraction effect, are well known and the category a d v e r t i s i n g a l l i a n c e s , o n l i n e knowledge is high in mature markets. advertising and distribution channels Researcher feels that it may be more for small brands. difficult to succeed with salience advt. and emotional positioning for new 1. Tactics of Placing Product in brands in matured markets as they Matured Markets. - A Study are relatively unknown. Researcher 2. Effects of Comparative Advertising noticed that following techniques can and Advertising Alliance for Small be used for placing a new brand in Brands.
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Small Brands Smart Advertising
Bibliography: Web links 1. https://www.chiefoutsiders.com Books 2. h t t p : / / w w w. c r e a t i v e g u e r r i l l 1. Lange Fredrik, Dahlen Micael, amarketing.com Terry Smith, 2010, Marketing 3. http://blog.makethunder .com Communications : A Brand Narrative Approach, Wiley Publications, United Kingdom, West Susex.
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Managing in Digital World SURYADATTA Dr. Archana Wafgaonkar
Abstract: Technological Advancements and internet has connected the world with digital devices, media and digital marketing services. People are using various social media's like Twitter, Facebook, histogram, what's up etc. for communication in business as well as in day to day life. Organizations are powering their technology by switching from e-mail, smartphone, ipad, Skype and PowerPoint presentation to more advanced multimedia technology. This research paper gives the glimpse of how to manage in the digital world.
Key Words: digital, cloud, distributed, internet, batch
Introduction:
This research paper introduces us to what a digital world is. It also tells us how to be prepared for surviving in the digital world. The advancements in the technology have made tremendous changes in the life style of the people as well as businesses operations. To transfer from the traditional world to digital world new technology should be adapted and learned by the people. People must learn to use new devices like mobile phones, ipad various social media like What's Up and skype. One should learn to use sending e-mails. SMS etc. Navigation systems like GPRS for the vehicle should also be learned and used by the people. There are a lot of advantages as well as disadvantages of this world. To manage in this world one should be prepared for the same. Security issues and many other similar issues are soaring; we must find the solution to overcome such issues for taking the maximum advantage of the digital world.
Objectives:
1) To understand what a digital world is. Dr. ArchanaWafgaonkar Assistant Professor, 2) To understand the need of digital world. SIMMC, Pune 3) To find the requirements to transfer from non–digital E-mail: [email protected] to digital world.
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Managing in Digital World
4) To understand the advantages and learning approach and use of various disadvantages of the digital world. tests. It has been observed that 91% adults Research Methodology: keep their mobile within the arm's reach forever. Smartphone users The research is of type exploratory. check their phone 150 times a day. This research paper has been T h e r e i s i m p r o v e m e n t f r o m developed using secondary data. uncoordinated efforts to integrated Various websites have been referred operational improvement while for developing this research paper. making purchases, receiving services and end to end processes of the Digital world means inter connected business. Digital devices and mobile through digital devices, media or we phones has become the basic need of can say digital marketing services the digital world. that are available to every one 24/7. It New advanced services are given by is the world full of ideas, opinions, companies for industry, employees learning and opportunities.[1] and government, Organizations are finding new ways to service better by Digital world is the combination of improvement in service requests, digital systems and technology. problems and various incidents. People take help of images and links Many companies are working with and stay connected using cell phones their clients to find best solutions for and other devices. Young generation their business and budget by making is called digital natives due to the use changes in the design and campaign of digital technology and internet. The of their company.[2] digital world has made it possible various technological advancements Dictionary definition of digital is : and innovations. Communication adjective: digital from one country to another has (of signals or data) expressed as become very easy which has made it series of the digits 0 and 1, typically possible to make friends overnight represented by values of a physical and to reach global audience. There is quantity such as voltage or magnetic a tremendous growth in broadband polarization. services and mobile numbers. Ÿ Which is related to, using, or Construction of digital world is to storing data or information in the strengthen technology, growth of form of digital signals. knowledge to fulfill human needs by Ÿ It is involving or relating to the use capitalization of market economy and of computer technology. e n h a n c e m e n t i n h u m a n To become digital means to make development. This new digital world business processes online and fully is a fun but it is very complex. automated from end user interaction Existence of this digital world is to back office processing. To become s u p p o r t e d b y e v e r - e v o l v i n g digital a lot of investment is needed. environments, artificial intelligence, At the same time one must think
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Managing in Digital World about return on investment of the limitations of device or usage. businesses. But being digital is a need Ÿ Beautiful: The service should be of the hour, if one don't become digital easy to operate, providing help at your business will not survive and every level to the customer and your competitors will do better than should be fulfilling customer you. n e e d s . I t s h o u l d b e s e l f - What digital is explanatory and not requiring the Ÿ Customer First Culture: Customer help of any IT expert. is always first. The digital services Ÿ D r i v e f o r c h a n g e : O f f l i n e should be made to benefit the processing should not be copied customers, to fulfill their needs. while changing the service to Efforts should be made to please online. The business processes and retain customers. should be changed for the digital Ÿ Instant Feedback: Customer world (online processing). should receive instant feedback. Ÿ Regular improvements: The He does not have to wait for the service should be improving itself response. Response time should regularly. be in milliseconds. Ÿ Real-time: The requests should be What Digital is not received all the 24 hours, every Ÿ Batch Processing – The processing day. It should be on demand and should not be relying on offline the information obtained by the feeds and should not be scheduled customer should be the latest. processing. The service should be Networking and automated online and machine to machine processing should be used for communication should be using providing fast information. APIs. Ÿ Automated: Digital service should Ÿ Manual: Digital processing should include maximum data processing n o t i n c l u d e a n y m a n u a l on the computer without the need processing. It should not require for manual processing. h u m a n i n v e s t i g a t i o n o r Ÿ Intelligent: The service should be supervision. automated and should be easy to Ÿ Technology Refresh: Organization operate. Customer should find it should be able to show its easy to operate and should provide technological achievements for accurate results. Customers will improving its service. not need any IT expert. The service should be able to handle Transformation to digital r a w e s t b i t o f i n f o r m a t i o n . Ÿ The Cloud: Cloud computing Customer can feed any raw should be used for conversion of information and can get the the business in to digital. Cloud calculated results of the same. computing will help in centralizing Ÿ Online: A service should be the data and accessing it from accessible on internet anywhere in anywhere in the world which will the world without having any save cost and efforts of the
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business.Cloud computing is a influencer marketing, content type of distributed system brings automation, campaign marketing, complexity but if it is working data-driven marketing, e-commerce properly will help improve the marketing, social media marketing, performance of the business. social media optimization, e-mail Ÿ Continuous integration and direct marketing, display advertising, delivery:While integrating the e–books, and optical disks and modules of the digital service.They games are used to carry out digital should be designed such that they marketing. Mobile phones are also will work in coordination. used for digital marketing for making Ÿ Agile: The methodology should be SMS & MMS, for callback and also responding quickly. It should be for on-hold mobile ring tones.[3] alert. The design of the system should be to get just in time Time To Become Digital output. The architecture should be evolutionary architecture. Business will have to face a lot of Ÿ User Research: Research of user challenges while transforming to needs should be done to improve digital. You will have to confront the performance of the business. p e o p l e d o u b t i n g f o r s u c h U s e r p r i o r i t i e s s h o u l d b e transformation. Organizations will be understood and worked out in having employees who will resist the order to get better response from change. You need to convince them. the customer. Employees from the organization Ÿ Simple Design: Design of the who have succeeded before will not system should be simple to accept the change easily. Business improve customer experience. will have to face certain technological Complex design would lead to c h a l l e n g e s s u c h a s r u n n i n g more maintenance. distributed system just like in cloud computing. This issues should be Digital Marketing: overcome. Issues like latency, data consistency, statelessness and Digital marketing is one of the major downstream service failures should parts of the digital world. It is a be overcome. The system should be marketing of products and services able to handle large amount of data done using digital technologies. It is and transactions. Business should done using mobile phones, display always give first priority to customer. advertising and internet. It started in Expert developers should be 1980 and has been developed in appointed for smart and good quality 1990.People are using digital devices digital transformation of the service. hence digital marketing has become Being digital is not easy, but with the more prevalent and efficient. Various right people and patience, all that m e t h o d s l i k e s e a r c h e n g i n e investment in time and effort is very optimization (SEO), search engine worthwhile.[4] marketing (SEM), content marketing,
32 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169
Managing in Digital World
Advantages of Digital World surfing and watching the web like 1) The digital revolution links blue tooth technology. individuals and groups from all 4) Standard of living has improved over the world. Like landline due to various technological phones cell phones can be used a d v a n c e m e n t s l i k e o n l i n e for calling any person in the payments, e-mail and mobile world. communication making change in 2) Online business can be started the life style of the people. just by sitting at home and having 5) Use of social media has made it a single lap top. You can also easy to communicate. purchase books online by sitting 6) A d v a n c e m e n t s h a v e a l s o at home. improved the work of government 3) Competition can be worldwide. As agencies and police forces. competition is global any product 7) Police forces can hunt criminals of any company will have and serial killers fast due to completion from all the similar advancement in the technology. products throughout the world. 8) Banking has become easy. Organization can get the biggest 9) Wide area network has joined even market place for selling their the small villages to the world. goods. 10) Distance Education is possible, 11) Improvement in the field of Disadvantages of Digital World science and medicine field has 1) Digital world also brings various made life better. problems and evils like viruses to grow. Many cybercrimes take place. Confidential information is read by unauthorized persons. 2) Conversation within the family has become less. As family members are most of the time connected with the social media. 3) Political and regional senses of the people are lost. Cons
Pros and Cons of the Digital World[5] 1) Cars are having navigation 1) Spying and hacking people has systems to guide us on the road. increased and has become easy. 2) Computer processed material is 2) Cybercrimes have increased. used by companies to process 3) Security problems are at peaks. data which has reduced labor cost 4) A small mistake can make biggest and has increased speed of loss. accessing data. 5) Pe o p l e h a v e b e c o m e m o r e 3) New technologies are getting cautious about their security. added in the cell phones for
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Findings and conclusion: family has become less as family members are most of the time Digital world has made life easier. c o n n e c t e d w i t h t h e s o c i a l Advancements in technologies have media.Political and regional senses of made tremendous improvements in the people are lost. the fields like science, medicine, banking and education.Digital Bibliography: marketing which is the part of digital world is more efficient and effective. 1) https://www.quora.com/What-do- T h e d i g i t a l r e v o l u t i o n l i n k s you-mean-by-digital-world-What- individuals and groups from all over does-digital-business- the world with the use of cell phones, 2) h t t p s : / / w h a t i s . c i o w h i t e p a internet etc. Online business can be persreview.com/definition/digital- started and operated by sitting at world home. But cybercrimes have also 3) http://en.wikipedia.org/wiki increased due to advancement in the /digital_marketing#cite_note-6 technology. Problems like viruses 4) https://www.infoq.com/articles spoiling the systems and important /meaning-being-digital files have increased.Confidential 5) https://ccit205.wikispaces.com information is read by unauthorized /Pros+and+Cons+of+the+new+dig persons.Conversation within the ital+world
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Study of Role of Technology & HR Policies in Work Life Balance in Public sector Banks SURYADATTA Dr. Sahebrao Chavan Deepali Desai
Abstract:
Now days, Work life balance is buzzword. Government as well as private organizations are bit serious about work life balance issue of their employees. Work life balance deals with proper prioritizing between work (career, ambition) and life (health, family, pleasure, leaisure) responsibilities. Work-life balance is a daily effort to make time for family, friends, community participation, spirituality, personal growth, self-care, and other personal activities, in addition to the demands of the workplace. HR policies plays important role in work life balance. Work- life balance is assisted by employers who institute policies, procedures, actions, and expectations that enable employees to easily pursue more balanced lives. Researcher wants to analyze the role of technology in work life balance. Researcher also wants to find out the role of HR policies from work life balance perspective. The paper come up with findings like banking sector having some supportive HR policies for work life balance while some are required to be framed and to be implemented.
Key Words: family, Government organizations, HR policies, public sector banks, Work life Balance
Introduction:
Work life balance means equilibrium between work responsibilities & life responsibilities. For every working person there are two parts like work environment and personal environment. Work environment consist of work responsibility, authority, ambition, career and personal environment consist of family, community, friends, personal health etc. Work life balance do not means giving Dr. Sahebrao Chavan equal time to both areas. It is a concept that supports Associate Professor, those efforts of employees of splitting their time and G. S. College of Commerce, Wardha, Nagpur energy between work and the other important aspects of their lives. Work-life balance deals with giving time for Prof. Deepali Desai Assistant Professor, family, friends, community participation, spirituality, Suryadatta Institute of Business personal growth, self-care, and other personal activities, Management & Technology, Pune
SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 35 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 Study of Role of Technology & HR Policies in Work Life Balance in Public sector Banks in addition to the demands of the core sectors of the economy; to serve workplace. the equipment needs of strategically important sectors, and to generate Role of employer is very important in employment and income. A large Work-life balance. An employer is number of "sick units" were taken pioneer of institute policies, over from the private sector. p r o c e d u r e s , a c t i o n s , a n d A d d i t i o n a l l y, I n d i a G a n d h i ' s expectations which enable employees government nationalized fourteen of to easily pursue more balanced lives. India's largest private banks in 1969, Because of globalization, tough and an additional six in 1980. This c o m p e t i t i o n , e m p l o y e e s a r e government-led industrial policy, experiencing high stress. Use of with corresponding restrictions on technology like computers, internet, private enterprise, was the dominant smart phones, mobiles even worse p a t t e r n o f I n d i a n e c o n o m i c the situations. Companies provide development until the 1991 Indian laptops, mobiles to their employees economic crisis. After the crisis, the and expect they should work 24 X 7. government began dis-investing its When employees spend the majority ownership of several Public Sector of their days on work-related Undertakings to raise capital and activities and they may have guilt as privatize companies facing poor they are neglecting the other part i.e. financial performance and low personal life which results into efficiency. tension, stress and unhappiness. Work-life balance enables employees Literature Review: to feel as if they are paying attention to all the important aspects of their 1. Anju Sigroha (2014) – This lives. Because many employees paper deals with comparative experience a personal, professional, analysis of impact of work life and monetary need to achieve, work- balance on working women. It came life balance is challenging. Employers up with findings like work life can assist employees to experience imbalance has a negative effect on work-life balance by offering such personal life of working women which opportunities as flexible work in turn result into social hazards schedules, paid time off policies, such as increasing number of responsible time and communication divorces, infertility due to high stress e x p e c t a t i o n s , a n d c o m p a n y - levels. This paper examines the sponsored family events and difference in employee's perception activities. about the impact of work life balance facilities on employees overall Public sector banks are those banks performance among manufacturing, which come under government service & IT sector. This sector u n d e r t a k i n g s . T h e m a j o r analyzes the impact of work life consideration for the setting up of balance facilities on employees work PSUs was to accelerate the growth of performance, stress, absenteeism,
36 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 Study of Role of Technology & HR Policies in Work Life Balance in Public sector Banks health. The study recommended activities ,learn to say NO , sharing of increase in maternity leave, childcare household activities for work life centers at work place, part time work management. options, picnic & summer camp organization, work from home 4. D.S.R. Adikaram (2016): The option, flexibility etc. for maintaining core purpose of this study is to work life balance. analyze the impact of work life balance on employee job satisfaction 2. Ioan Lazar (2010) - The purpose in private sector commercial banks of of this paper is to establish whether Sri Lanka. Factors involved are job work-life balance initiatives and satisfaction and work life balance practices can be considered as with respect to Working hours, s t r a t e g i c h u m a n r e s o u r c e Working conditions, work life balance management decisions that can programs, employee intention to translate into improved individual change of job and work pressure. The and organizational performance. findings suggest that work life Despite the fact that work-life conflict balance has a significant impact on has significant business costs employee job satisfaction in private associated with lack of engagement, sector commercial banks of Sri absenteeism, turnover rates, low Lanka. This research can be productivity and creativity or poor beneficial for the private sector retention levels, there are some commercial banks to improve their factors of organizational work-life policies, benefits programs and work culture that may compromise distribution and in making job availability and use of these practices. changes inside the organization. This It also identified barriers to work life research can be utilized as a light for balance like managerial support, banks to pay attention to such career consequences, gender factors, because their benefits are not perception, co-worker support. only for employees but can benefit banks in the long run especially in 3. Sarika. G & B. Anitha (2015): m a i n t a i n w o r k f o r c e o f t h e This study is a specific study of institution. private (KARNATAKA) and public sector (STATE BANK OF INDIA) 5. Daniel Eseme, Gberevbie banks of Andhra Pradesh state. The (2015): This study examines the study concluded that work life effect of a time usage policy on balance has become a quest for employee's work-life conflict and the professionals of banking industries impact of leave programmes on and also that employees work better employees' attitude using five when they do make time for family selected banks in Nigeria. The result and personal interests. Paper have also showed that the correlations recommended time management, between the dependent variable-job- proper arrangement & development, related attitude and independent taking some free time for vacation v a r i a b l e - L e a v e i n i t i a t i v e s t o
SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 37 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 Study of Role of Technology & HR Policies in Work Life Balance in Public sector Banks determine the level of relationship the working hours for an adult worker work-life balance initiative bears on are prescribed not to exceed 48 hours job-related attitude. The finding in a week and 9 hours a day. This Act shows that a relationship exists also restricts the working time of between job related attitude and leave women employees and adolescents initiatives; however they are not during evening that is 7 pm 6 am. It statistically significant @ .05 level. provides for weekly holidays of one day so that the total workdays do not Objectives: exceed 10 consecutive days. In case of requirement to work on a holiday a Ÿ To study HR policies in public w o r k e r s h o u l d b e a l l o w e d a sector banks. compensatory holiday (Secs. 52, 53 Ÿ To study the role HR policy in work and 71). If he is asked to work on life balance. weekly holiday, he should have full Ÿ To study the role technology in holiday on one of three days work life balance. immediately or after the normal day of holiday. [Section 52(1). At least half Research Methodology: an hour rest should be provided after 5 hours. [Section 55]. Total period of The study of impact of technology and work inclusive of rest interval cannot HR policy on work life balance in be more than 10.5 hours. [Section public sector bank is descriptive in 56]. Overlapping of shifts is not nature. It is based on secondary data permitted. [Section 58]. Notice of which were collected from books, period of work should be displayed. journals, reports and websites. [Section 61].
Government Policies supporting II. Maternity Benefits: Maternity Act Work Life Balance in Public sector 1961 having an objective to regulate Banks: the employment of women in certain establishments for certain periods Public sector is assumed to have good before and after child-birth and to HR policies which will support provide for maternity benefit and employees in Work life balance. certain other benefits. According to 1993 which mandates that all I. Working hours: The Factories Act, “eligible” employees of a covered 1948 regulates the working hours of employers can take up to twelve employees including leave, holidays, weeks of unpaid, job protected leave overtime, and employment of during any 12 month period to care children, women and young persons. for a new born child or newly adopted The objective of this act is to regulate child, to take care of a child, parent or the working conditions in factories spouse with a serious health problem and to ensure basic minimum or to recover from one's own serious requirements for the safety, health health problem. Some of these and welfare of factory workers. The benefits are also provide to working
38 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 Study of Role of Technology & HR Policies in Work Life Balance in Public sector Banks women in India under maternity Employee State Insurance (ESI) Act, benefit Act, 1961 the Act accidents to 1948 every insured employee is the whole of India applicable to every entitled to get cash benefits for the f a c t o r y, m i n e s o r p l a n t a t i o n period of sickness occurring during (including those belonging to the benefits period and certified by a government ) and to every shop duly appointed medical officer. establishment where in ten a more persons are employed or were V. Equal Remuneration: The employed on any day of the preceding provision for equal remuneration for 12 months, every women shall be both men and women has been given entitled to , and her employer shall be in Equal Remuneration Act, 1976. As liable for the payment of maternity the name of the act suggests, the benefits ,which is amount payable to object of the act is to provide for her at the rate of the average daily payment of equal remuneration to wage for the period of here actual men and women workers and to absence. prevent discrimination on the grounds of sex against women in III. Crèches : The Factories Act, 1948 employment .The act has overriding also requires having crèches in effects over other Acts [Sec 3]. Same factories employing more than 30 work or work of similar nature women work to take care of their means work in respect of which the children (Sec. 40) which can be skill ,effort and responsibility considered as a kind of Work Life required are same, when performed Balance Programmes since it helps under similar working conditions, by women workers to better integrate a man or woman of are not of their work and family demands. practical importance in relation to t h e t e r m s a n d c o n d i t i o n s o f IV. Leave provisions: Various kinds employment.[section2(h)]. of leave provisions and benefits are available under Factories Act, 1948 VI. Employment of Women: A Industrial Employment (Standing woman worker cannot be employed Orders) Act, 1946 and Employee beyond the hours 6 a.m. to 7.00 pm. State Insurance Act, 1948. These S t a t e G o v e r n m e n t c a n g r a n t include, 1) Earned Leave (the exemption to any factory or group or convenient leave sought by individual class of factories, but no woman can employee) 2) Casual Leave related be permitted to work during 10 PM to purpose e.g. burials, weddings etc. 5 AM. Shift change can be only after 3) Sick Leave (most times with weekly or other holiday and not in doctors recommendations), 4) between. [Section 66]. Compensatory leave (compensated with leave with wages for the absence Role of technology in work life f r o m d u t y a g a i n s t t h e w o r k balance: performed by worker on any other day than normal working day). Under Now a day, technology is integral part
SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 39 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 Study of Role of Technology & HR Policies in Work Life Balance in Public sector Banks of day to day operations and activities recruitment and selection, payroll in many banks. Today in all banks, all software, online training became a transactions are done on computers. costly affaire for the company. Previously all transactions, balance 2. Risk of software failure, system sheets, profit and loss account, all failure will stop HR functioning, entries are done manually. If data retrieval and cause loss for technology is effectively utilized then the company. it will facilitate great help in work life 3. The option of technology resulting balance. But technology has some into outsourcing of many HR advantages as well as disadvantages functions which cause reduction as follows: in existing manpower. 4. Human error during information Advantages of use of technology input cause wrong output and for HR functions in Banks: result into loss. 1. Employees, customers and 5. Costly technology requires managers, can access information updating of system. So sometimes quickly from anywhere. malfunctions or insufficient 2. Technology increases accuracy applications may not support and speed in various HR functions human resources needs. like calculation of leave records, 6. Recruitment of person having maintenance of employee data, knowledge of technology and HR c a l c u l a t i o n o f v a r i o u s function will be costly. c o m p o n e n t s o f s a l a r y a n d 7. Because of technology like benefits, training records, mobiles, laptop, computers, p e r f o r m a n c e c r i t e r i a , employees are expected to remain performance evaluation etc. in 24 X 7 available. banks 3. Technology saves time and energy Benefits of work-life balance to perform a particular task. 4. Digitization of HR function Ÿ Work life balance makes an reduces risk of physical loss of individual easier to participate records, tearing, rough handling more fully in paid work as well as of records etc. other personal activities which are 5. People can do any transactions important, e.g. spending time with like online transfer of money from f a m i l y, l e i s u r e , p e r s o n a l one bank to other, withdrawal, development and community online payment of bills, payment activities. of EMI, payments of phone bills Ÿ H e a l t h y w o r k l i f e b a l a n c e etc. within a fraction of minutes. improves self-esteem, health, concentration, confidence, loyalty D i s a d v a n t a g e s o f u s e o f and Commitment. Healthy work technology for HR functions: life balance makes habit for an 1. Sometimes use of technology for employee of not bringing problems v a r i o u s H R f u n c t i o n s l i k e of work at home and vice versa.
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Ÿ Work life balance helps employee company due to poor work life to control their personal as well as balance working lives. It leads towards happy and satisfied personal & Suggestions: professional life. Ÿ Work life balance leads towards 1. Flexible Arrangement: Public better relations with management. sector banks have fix time slot of Good work life balance policy can working. It has been suggested that attract and retain the best people. flexi time slots should be provided to Ÿ Work life balance help to reduce members. absenteeism rate. It helps to 2. Part time option : Bank should increase productivity and profit. provide part time work option to their Ÿ Healthy work life balance policy employees which will help in work life initiatives build the reputation of balance being an employer of choice in the 3. Learn to Say No : Sometimes the market. Thus it helps in company work which is primarily not allotted branding. to you or if it overburden , then learn to say NO to reduce work life balance Effects of Poor Work Life Balance interference 4. Time management workshops - Ÿ Poor work life balance affects Arranging work-shops on time workers moral, teamwork, management once in year will also Customer service and quality, help these employees to understand work supervision responsibility, and prioritize different activities on group behavior, peer interaction and off the job.it will help to resolve and leadership initiative by many work life balance related workers . Conflict in work life issues. balance may affect self-worth and 5. Arranging Stress – Stress confidence. management workshops, Meditation Ÿ Poor Work life balance affect work-shop frequently will help the creativity, new job-expertise, over-stressed employees to cope up learning and innovation of worker with the present health related among workers. issues. Ÿ Wo r k e r s h a v i n g p r o b l e m 6. Sponsoring yoga/ meditation/ balancing work roles and family gym facilities - as yoga / meditation/ roles set bad standard in the workout in gym have proven company work setting and often remedies in improving mental and upset the friendly work ambience. physical health of the employee. Ÿ Workers problems get reflected Sponsoring such facilities will help negatively on company turnover, the employees to cope with work and operating profit and balance sheet. life stress. Ÿ Substantial increase in the cases 7. Convenient transportation of workers being absent on the job facilities – one of the major issues and in extreme cases leaving the
SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 41 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 Study of Role of Technology & HR Policies in Work Life Balance in Public sector Banks which is faced by the employees is various websites. Technology commuting from home to bank. A lot facilitates online training to large of stress will be reduced and time will participants at a time. Use of be saved by providing the convenient technology positively reduces the transportation facilities. hectic calculation part in salary 8. Providing counseling and packages. Technology facilitate in consultation facilities – in case maintaining large employee database employees need some help related to in detail. Taking online performance solve their personal problems, reviews, communicating the set p r o v i d i n g c o u n s e l i n g a n d targets, online performance grading, consultation facilities will be good taking online feedback becomes easy. scheme. Mentoring can be done by Thus technology in great way senior employees or by outside facilitates the various HR functions. consultant which will help to resolve Thus interference of technology has the issues related to work life some advantages like it increases balance. speed, accuracy and saves time while 9. Attending social and family having drawbacks as system failure, gatherings will also help to reduce requirement of technical knowledge stress. will increase cost considerably. 10. Create work life balance policy, c o n d u c t s u r v e y s a n d c r e a t e References: awareness about work life balance among employees as well as in Books: management. Ÿ Human Resources Management by Ashwathappa, TATA McGraw Hill Conclusion: Education, 7th edition Ÿ Human Resources Management by Technology has significant impact on Gary Dessler, Pearson, 12th various business areas. Today in the edition era of globalization and tough Ÿ Personal management by Arun competition technology plays vital Monappa TATA McGraw Hill role. Various HR functions like Education recruitment, selection, training & d e v e l o p m e n t , c o m p e n s a t i o n , Research Papers: performance appraisal are in great 1. Anju Sigroha, “Impact of work life way facilitated by use of technology. Balance on working women: a Use of technology gives exposure for comparative analysis”, The Business global recruitment to get best talent. & Management Review, Volume 5, pp Recruitment became easy and 22-30, November 2014. speedy. Technology facilitates selection procedure by conducting 2. Ioan Lazar, “ The Role of Work-Life online test, telephonic or conducting Balance Practices in Order to i n t e r v i e w s t h r o u g h v i d e o I m p r o v e O r g a n i z a t i o n a l conferencing, data validation through Performance” European Research
42 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 Study of Role of Technology & HR Policies in Work Life Balance in Public sector Banks
Studies, Volume XIII, Issue (1), 2010. Research and Innovative Technology ISSN: 2313-3759 Vol. 3 No. 11; 3. Sarika. G & B. Anitha , “Work Life November 2016 Balance Of Bank Employees (A Comparative Study At State Bank Of 5. Daniel Eseme, Gberevbie, “A India And Karnataka Bank In Andhra Study of Multiple Work-life Balance Pradesh State)” International Initiatives in Banking Industry in Journal of Political Science, Law and Nigeria”, International Research International Relations (IJPSLIR) Journal of Finance and Economics ISSN(P): 2278–8832; ISSN(E): ISSN 1450-2887 Issue 133 May, 2015 2278–8840 Vol. 5, Issue 2, Apr 2015, 5-12 6. SBI Annual report 2016-17
4. D.S.R. Adikaram, “Impact Of Websites: Work Life Balance On Employee Job Satisfaction In Private Sector http://www.siop.org/WhitePapers/Wo Commercial Banks Of Sri Lanka” rkLifeBalance.pdf International Journal of Scientific
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Human Resource Management SURYADATTA Dolan Champa Banerjee
Introduction:
Technology has skilled us new gears to empower us collaborate and work virtually, which come with tailored substitutes for every kind of work schedule. Thanks to smart devices and technology which has revolutionised the world. In current worksetting, when technology has completely transformed our working style, new dimensions of working styles have developed. The concept of work from home, flexitime, ability to connect with team members on the go are some of the instances where technology acts as an enabler and it is time we treat it like one. With generation Z coming into picture, we would begin to seamless of concern around work life balance, as they seek for integration. By integration they don't mean shying away from work, but creating a lifestyle which fits work and personal space seamlessly. They value independence and flexibility in the workplace quite highly, which often translates to a willingness to work outside the confines of a 9 to 5 work schedule. When properly managed, motivated and engaged, Generation Z is known to cover the extra mile and deliver superior results. Organisations need to be prepared to adapt to meet the needs of the digital generation. As technology has been integrated into their lives since childhood, they have an innate understanding of digital technologies, which have evolved into indispensable parts of their daily lives.
The establishment of the new economy, defined by Castells (2001) as the new paradigm of technology and economic growth based on information and communications technologies and genetic engineering has determined marked transformations in the organization of the economy and labor. This has made them multi-tasker, who seeks out connections and opportunities by using technology to improve their professional lives. They look at work life Prof. Dolan Champa Banerjee Associate Professor, balance a little differently. It's about aligning life goals with St. Agnes College (Autonomous), Mangaluru - 575002 work goals so that one focuses on doing what one enjoys Email : [email protected] doing the most.
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Human Resource Management
We need to find ways to make work balance singles out particular coping and persona; life co-exists rather strategies, such as telecommuting or than striving for a mutually exclusive the mobilizing of informal help by state. For us to sustain and succeed in relatives or friends. While insightful, the long run, it is imperative to build a foregrounding single strategies may lifestyle and a career that one would oversimplify the complex reality of be happy to maintain for the rest of everyday life, in which people often their lives. skillfully weave together multiple coping strategies. As well, advances Review of Literature in information and communication technologies (ICTs) have further David M. Tow and John Arul Phillips diversified the arsenal of possible (1982)in their paper examine the role coping strategies, but the academic played by educational technology in literature has yet to verify whether the four faculties of the University of I C T u s a g e c o m p l e m e n t s o r Malaya. Some explanation of what is substitutes the adoption of other meant technology is first given. This coping strategies. Adopting a holistic i n v o l v e s c o n s i d e r i n g t h r e e quantitative approach this study approaches to educational found in assesses which combinations of the literature and these provide a coping strategies prevail and which convenient frame of reference role ICTs play in this regard among situation in the four faculties. The one and dual-earner households in prevailing conception of educational the Utrecht-Amersfoort-Hilversum technology is the least developed and area of the Netherlands. We also least comprehensive of the three examine systematic variations in approaches. Reasons changing the strategy combination by socio- existing situation in order to improve demographics, ICT possession, t h e q u a l i t y o f t e a c h i n g a n d affordability and skills, social emendations in this direction are network factors, employment and made and it is suggested that they are commute factors, spatial factors, applicable University of Malaya but lifestyle orientation and other factors. similar institutions of higher We i d e n t i f y s e v e r a l d i s t i n c t education. combinations of strategies and find that ICT-related strategies are Christa Hubers, Tim Schwanen and frequently adopted by highly Martin Dijst (2011) in their study educated employed parents in the focused on women's increased Netherlands attempting to achieve a participation in the labor force, more satisfying work-life balance and tend and more family-households are now to complement other types of juggling paid labor and care-giving in strategies. Which combinations of space and time and do so in many strategies have been adopted different ways. Much research and depends most strongly on the policy about how households try to presence of young children, but also establish a satisfactory work-life o n e m p l o y m e n t f a c t o r s a n d
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characteristics of the environment that every professional is a digital surrounding the dwelling and main professional. Irrespective of one's workplace domain, an expansive understanding of how digital will impact his/ her area Objectives of the Study of work, work design, expectation and results. Knowledge of the impact To analyze the resources available of new technologies, new work inside the classroom. patterns and emerging disruptions will be crucial. Digital intelligence is a To analyze whether faculty are b a s i c s u r v i v a l s k i l l t h a t a l l updating latest development in their professionals must build. respective subject. The use of emerging new technologies Research Methodology such as robotics, AI devices, machine learning and wearable technologies This study is based on three basic will dominate new work ethos. There demographic factors such as age, are already more than a few examples religion and designation. As the study of alliances being forged between men was a diagnostic survey so fact and machines. In banking for findings enquiries were executed example some transactional and through percentage methods. Some back end operational jobs are getting significant facts have been observed digitized, improvising the man- from this study. This research paper m a c h i n e i n t e r f a c e . N e w a g e is also based on secondary data for professionals will have to partner finalization of views and opinions with intelligent machines on the one which has been sourced from h a n d , w h i l e s i m u l t a n e o u s l y published literature. This paper is an collaborating with humans. attempt by the researcher to understand technological resources Changes in business will be dotted and latest developments among with frantic speed, rapid disruption faculties. and a resultant focus on the short term. Managers will increasingly face Discussion situations full of uncertainty, a m b i g u i t y a n d u n e x p e c t e d It is increasingly becoming evident disruptions. There won't be any that digitization will continue to precedents or tried and tested transform workplace and create solutions. To make sense of a fluid value in more ways than was b u s i n e s s e n v i r o n m e n t , b o t h imaginable in the past. These individuals and organisations must unprecedented changes demand an develop the ability to perpetually entirely new set of competencies that experiment. Setting up small but are linked to emerging patterns of purposeful experiments will be an work. i m p o r t a n t s k i l l . C o n t r o l l e d The first pattern that has emerged is experiments are possibly the only
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Human Resource Management tool that will be available to us to renowned historian Arnold Toynbee, make sense of the constantly who introduced the concept of changing digital world. challenge and response to explain the rise and fall of civilization. I strongly In such a milieu, only perpetual believe that leadership is no different. learners will survive. Learning to How we respond to future challenges learn will no longer be a mere will shape our destinies. competency but an essential life skill. A large part of learning will be self- Finally, while I am excited about the driven and self- managed. Learning in digital revolution and dazzling future will come from a variety of technological developments, I also unconventional sources such as strongly believe that AI is far from unrelated industries, disruptions, demonstrating and emulating the young mentors, failed experiments, four human endowments self - purposeful sabbaticals, disgruntled awareness, imagination, conscience customers and even mindfulness. and independent will- proposed by Stephen Covey in his best -selling Lastly, leadership skills will still book “7 habits of highly effective enjoy organizational premium. people.” These four endowments give Leadership involves evaluating all the us the ultimate human freedom- the available information & viewpoints, power to choose, to respond and to assessing the future and then change, Covey reasons. These choosing the most appropriate capabilities will continue to be the response. In my opinion, the best biggest differentiators between men narrative of leadership comes from a and machines.
Data Analysis and Interpretation
7.1 Age of the respondent * I have grievances towards non-availability of proper resources in class Cross-tabulation I have grievances towards non-availability of proper resources in class 1 2 3 4 5 Total Age of the Within 30 Count 10 18 47 43 11 129 res pondent % of 6.0% 10.8% 28.1% 25.7% 6.6% 77.2% Total 31-40 Count 1 7 8 8 5 29 % of .6% 4.2% 4.8% 4.8% 3.0% 17.4% Total 41-50 Count 1 0 3 4 1 9 % of .6% .0% 1.8% 2.4% .6% 5.4% Total Total Count 12 25 58 55 17 167 % of 7.2% 15.0% 34.7% 32.9% 10.2% 100.0% Total Interpretation: - The age group of this survey was divided under three heads. 22.2% agree with the statement, 34.7% neither agree nor disagree and 43.1% disagree that they have grievances towards non availability of proper resources in class.
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Human Resource Management
7.2 Religion of the respondent * I have grievances towards non-availability of proper resources in class Cross-tabulation I have grievances towards non-availability of proper resources in class 1 2 3 4 5 Total Religion of the Hindu Count 12 23 47 45 15 142 respondent % of Total 7.2% 13.8% 28.1% 26.9% 9.0% 85.0% Christian Count 0 1 4 4 1 10 % of Total .0% .6% 2.4% 2.4% .6% 6.0% Muslim Count 0 0 6 6 1 13 % of Total .0% .0% 3.6% 3.6% .6% 7.8% Others Count 0 1 1 0 0 2 % of Total .0% .6% .6% .0% .0% 1.2% Total Count 12 25 58 55 17 167 % of Total 7.2% 15.0% 34.7% 32.9% 10.2% 100.0% Interpretation: According to the religion which consists of Hindu, Muslim, Christian 22.2% agree with the statement, 34.7% neither agree nor disagree and 43.1% disagree with the statement.
7.3 Designation of the professors * I have grievances towards non-availability of proper resources in class Cross-tabulation I have grievances towards non- availability of proper resources in class 1 2 3 4 5 Total Designation of the Assistant Professor Count 12 24 57 51 17 161 professors % of 14.4 7.2% 34.1% 30.5% 10.2% 96.4% Total % Associate Professor Count 0 1 1 2 0 4 % of .0% .6% .6% 1.2% .0% 2.4% Total Professor Count 0 0 0 2 0 2 % of .0% .0% .0% 1.2% .0% 1.2% Total Total Count 12 25 58 55 17 167 % of 15.0 7.2% 34.7% 32.9% 10.2% 100.0% Total % Interpretations: - According to designation also analysis was done. 22.2% agree with the fact, 34.7% neither agree nor disagree with the fact and 43.1% disagree with the fact.
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Human Resource Management
7.4 Age of the respondent * I am unable to keep abreast of the latest developments in my subjects Cross-tabulation I am unable to keep abreast of the latest development in my subjects 1 2 3 4 5 Total Age of the Within 30 Count 2 27 50 45 5 129 respondent % of Total 1.2% 16.2% 29.9% 26.9% 3.0% 77.2% 31-40 Count 1 8 7 13 0 29 % of Total .6% 4.8% 4.2% 7.8% .0% 17.4% 41-50 Count 0 1 1 7 0 9
% of Total .0% .6% .6% 4.2% .0% 5.4% Total Count 3 36 58 65 5 167 % of Total 1.8% 21.6% 34.7% 38.9% 3.0% 100.0% Interpretations: - According to the age of the respondent it is observed that 23.4% agree with the statement, 34.7% neither agree nor disagree and 41.9% disagree with the statement.
7.5 Religion of the respondent * I am unable to keep abreast of the latest developments in my subjects Cross-tabulation
I am unable to keep abreast of the latest development in my subjects 1 2 3 4 5 Total Religion of the Hindu Count 2 29 52 54 5 142 respondent % of 1.2% 17.4% 31.1% 32.3% 3.0% 85.0% Total Christian Count 0 3 4 3 0 10 % of .0% 1.8% 2.4% 1.8% .0% 6.0% T otal Muslim Count 1 4 2 6 0 13 % of .6% 2.4% 1.2% 3.6% .0% 7.8% Total Others Count 0 0 0 2 0 2 % of .0% .0% .0% 1.2% .0% 1.2% Total Total Count 3 36 58 65 5 167 % of 1.8% 21.6% 34.7% 38.9% 3.0% 100.0% Total Interpretation:- - According to the religion of the respondent it is observed that 23.4% agree with the statement, 34.7% neither agree nor disagree and 41.9% disagree with the statement.
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7.6 Designation of the professors * I am unable to keep abreast of the latest developments in my subjects Cross-tabulation
I am unable to keep abreast of the latest dev elopment in my subjects 1 2 3 4 5 Total Designation of the Assistant Professor Count 3 36 57 60 5 161
professors % of 1.8% 21.6% 34.1% 35.9% 3.0% 96.4% Total Associate Professor Count 0 0 0 4 0 4 % of .0% .0% .0% 2.4% .0% 2.4% Total Professor Count 0 0 1 1 0 2 % of .0% .0% .6% .6% .0% 1.2% Total
Total Count 3 36 58 65 5 167 % of 1.8% 21.6% 34.7% 38.9% 3.0% 100.0% Total Interpretations: -According to the designation of the respondent it is observed that 23.4% agree with the statement, 34.7% neither agree nor disagree and 41.9% disagree with the statement.
Findings: 43.1% disagree with the fact. Ÿ According to the age of the Ÿ The age group of this survey was respondent it is observed that divided under three heads. 22.2% 23.4% agree with the statement, agree with the statement, 34.7% 34.7% neither agree nor disagree neither agree nor disagree and and 41.9% disagree with the 43.1% disagree that they have statement. g r i e v a n c e s t o w a r d s n o n Ÿ According to the religion of the availability of proper resources in respondent it is observed that class. 23.4% agree with the statement, Ÿ According to the religion which 34.7% neither agree nor disagree consists of Hindu, Muslim, and 41.9% disagree with the Christian 22.2% agree with the statement. statement, 34.7% neither agree Ÿ According to the designation of the nor disagree and 43.1% disagree respondent it is observed that with the statement. 23.4% agree with the statement, Ÿ According to designation also 34.7% neither agree nor disagree analysis was done. 22.2% agree and 41.9% disagree with the with the fact, 34.7% neither agree statement. nor disagree with the fact and
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Suggestion: d i g i t a l r e v o l u t i o n w i l l p u t considerable demands on people. As more than 50% of the respondent These demands will be largely is not happy with either on the behavioral and some of the key availability of proper resource in sought after qualities will be class as well as with the latest adaptability, flexibility and alertness. developments in their lives so lot of precautionary measures have to be Bibliography: taken so that satisfaction level among faculties develop to a greater extent. Ÿ Castells M., 2001: The Internet As each day is a new day in terms of Galaxy: Reflections on the technology hence relevant gadgets Internet, Business and Society. has to be provided so that satisfaction Oxford University Press, Oxford. is there for both the stakeholder Ÿ David M. Tow and John Arul teachers and students. P h i l l i p s 1 9 8 2 : E d u c a t i o n a l Te c h n o l o g y a n d t h e S o c i a l Conclusion: Sciences in the University of Malaya,Vol. 11, No. 6 pp. 657-668 As an extension of the above, digital Ÿ Christa Hubers, Tim Schwanen age professionals will have to a n d M a r t i n D i j s t ( 2 0 1 1 ) : demonstrate liveliness, adaptability Coordinating everyday life in the a n d c h a n g e m a n a g e m e n t a s N e t h e r l a n d s : A h o l i s t i c important competencies. Change quantitative approach to the management will never go out of analysis of ICT-related and other fashion as a key survival tool. work-life balance strategies, Vol. Adapting to chaotic changes driven by 93, No. 1 pp.57-80
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Managing Library in Digital Era, its SURYADATTA Advantages and Disadvantages Reena R. Kokane - Gaikwad
Introduction:
Managing library in digital era is an easy task as against the past experience, where people termed it as herculean task and hence it is important to know how the library functions are carried out in digital era and what the different benefits are derived from it. This research paper basically focuses on what is digital library and what are the advantages and disadvantages of digital library. We can understand about digital library as a special library with a collection of digital objects that can include text, visual material, and video material, stored as electronic media with the facility of retrieval as per need. In other words, a digital library is a collection of documents in organized electronic form, available on the Internet or on CD-ROM (compact-disk read-only memory) disks. Depending on the specific library, a user may be able to access magazine articles, books, papers, images, sound files, and videos. The use of a digital library is basically enhanced by a broadband internet connection. One can also use dial-up connections to access plain-text documents and some documents containing images, but as far as complex files and those with animated video content are concerned, a downstream data speed of at least several hundred kilobits per second (kbps) is needed for making the user's experience exciting and with less efforts and more informative. These internet-based digital libraries can be updated regularly on a daily basis which can be considered as the greatest assets of this emerging technology.
Definition of Digital Library:
“A digital library is a library in which collections are stored in digital formats (as opposed to print, microform, or other media) and accessible by computers. The content
Ms. Reena R. Kokane - Gaikwad may be stored locally, or accessed remotely.” Librarian, Marathwada Mitra Mandals' Institute of Technology, Lohgaon, Pune In simple words we may say that, whatever material is available in hard copy, making it available in digitalized
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Managing Library in Digital Era, its Advantages and Disadvantages form and can be accessed from boundaries have disappeared. anywhere, can be called as digital Ÿ This facility is available for 24 / 7. library. Ÿ At a time, multiple readers can get an access to any material. Functions of Digital Library: Ÿ There is an enriched experience of retrieval of information. Ÿ As far as digital library is Ÿ A n y p r i n t m a t e r i a l c a n b e concerned different functions are preserved for longer period of time carried out. Let us understand in digital library. what are the different functions are Ÿ There is a universal accessibility is carried out to manage library in in existence in digital library. digital era. Ÿ Every one today is experiencing Ÿ As per need, there is access that, its value addition to library provided to large amounts of functions. information to users. Ÿ There is access provided to Disadvantages of digital library: primary information sources. Ÿ There is network accessibility on Each concept, while practicing intranet and internet. experiences brighter and darker side Ÿ Interface also provided, which is also. Let us understand the darker user-friendly. side of digital library, which is not Ÿ It also supports multimedia healthy sign for managing library in content in addition to text. digital era. Ÿ It provides advanced search and retrieval of information. Ÿ There is difficulty experienced by Ÿ It also provides hypertext link for many of locating information on a smooth navigation. particular subject. Ÿ There is a provision which is Ÿ There is difficulty experienced in practiced by many, the facility of differentiating from valuable integration with other digital i n f o r m a t i o n t o u s e l e s s library enriches the experience of information. readers. Ÿ There are many costs associated with it, which are hidden. Advantages of Digital Library: Ÿ There is cause of worry about loss of job for many people involved in Let us understand what are the library business, such as book various benefits or advantages publishers and librarians. experienced by people in library Ÿ There is a lack of provision of business and readers. preserving the best in class materials. Ÿ One can experience unlimited Ÿ There is lack of preserving fixed storage space at a minimum copy for record purpose in library. costing. Ÿ One can say that, physical
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Managing Library in Digital Era, its Advantages and Disadvantages
Conclusions: improve our living and make it meaningful. Based on tour to all the information on digital library along with its Bibliography: advantages and disadvantages, one can conclude that, in today's era A) Books managing library becomes easy and 1. PSG Kumar, “Management of enjoyable experience as against the library and information centers”, past experience of herculean task, for B.R. Publishing Corporations, Delhi, people those who are in the business 2003 of library. Readers can enjoy fruits of digital library and access all sort of 2. Chandrakant Swain & Sunil information, videos, audios and Kumar Satpathy, “Modernizations of pictures etc. related to any subject for libraries: A challenge in digital era”, that matter. If we look at the Mahamaya Publishing House, 2007 advantages it is really great to live in this digital era and enjoy knowledge B) Websites retrieving through digital library but 1. http://www.webpages.uidaho. some disadvantages as mentioned edu/~mbolin/trivedi-diglib.htm above are creating hurdles up to some extent in this journey of life 2. http://whatis.techtarget.com/ where knowledge is the basis for definition/digital-library
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Digital Health in India SURYADATTA Sarika Shelke
Abstract:
The study of digital health in India will help to understand the use of Information Technology tools and applications in healthcare. Digital health enhances the access of data, quality and efficiency of data. EHR/ EMR are the important terms associated with E-health.
Keywords: EHR is Electronic Health Record EMR is Electronic Medical Record, E-Health is Electronic Health.
Introduction: Information Technology helps healthcare in perspective of many ways to doctors as well as patient. With the use of computerization it is possible to access data to anybody, anywhere or anytime that is 24 by 7. The term digital healthcare and E-health are quite different. E-health is the use of Information Technology in healthcare to store data, retrieve it and access it whenever required it. The data is delivered or enhanced through Internet Technology. It is about driving supply side efficiency through technologies such as EMR i.e. Electronic Medical Records. Digital health is empowering us for better track, manage and improve our own and our family's health more well and productive with the help of Information Technology. The digital technologies that are explored includes electronic health records, telehealth, monitoring equipment, including wearable devices electronic communications (e-communications) the use of web- based and cloud-based tools, data analytics that is big data. Cloud computing is the term of Information Technology which enables to access data for sharing resources and services on large basis rapidly with minimum efforts.
Digital Health in India Prof. Sarika Shelke To take up digital India initiate ahead, e-Government Associate Professor, initiatives in Health care sectors in India, the division is SIMMC Email : [email protected] named as eHealth division. e-Health is broadly defined as t h e u s e o f I n f o r m a t i o n a n d C o m m u n i c a t i o n
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Technology (ICT) in health. It will keep track of your health information make a world of difference in India, and may enable them to access your where mobile technologies have been information when you have a penetrating at rapid rate. As India problem even if their office is closed. has a strong presence in IT, the t. EHRs also make it easier for your integrated health information system doctor to share information with serves the needs of all stake-holders, specialists and others so that by contributing approximately 8 everyone who needs your information percent to the GDP. has it available when they need it. Some EHRs may also allow you to log The electronic health initiatives have in to a web portal to view your own a vision to delivery better health health record, lab results, and outcomes in terms of treatment plan, and to email your Ÿ accessing data doctor. Ÿ enhancing quality Ÿ affordability Ÿ Personal health records (PHRs) Ÿ usability A PHR is a Personal Healthcare and Ÿ lowering of disease burden gives the details of individual's data. Ÿ efficient monitoring of health PHR is used to keep track of entitlements to citizens and information from doctor visits, but Ÿ sharing of data the PHR can also reflect your life The scope of these initiatives are outside the doctor's office and your used to medical facilities available all health priorities, such as tracking time from any place through web your food intake, exercise, and blood services that is internet, mobile pressure. Sometimes, your PHR can services, calls and SMS services. link with your doctor's EHR. Information Technology covers online consultation medical records, Ÿ E-prescribing sharing of data, online supply A paper prescription can get lost or management. The digital health misread. E-prescribing allows your includes following terms: doctor to communicate directly with your pharmacy. This means you can Ÿ Electronic health records (EHRs) go to the pharmacy to pick up Your doctor keeps records of your medicine without having to bring the health information, such as your paper prescription. history of diseases and which medications you're taking. Up until Ÿ Personal health tools now, most doctors stored these in These are tools that help you check paper files. your health, get feedback, and keep EHR (sometimes called "electronic track of your progress to better medical records") are electronic manage your health. Examples systems that store your health include smart phone apps that can information. help you set and monitor fitness goals EHRs allow doctors to more easily and cell phone text reminders to take
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Digital Health in India your medicine on time. These tools quality. e-Health may enhance the are helpful for keeping track of quality of health care by allowing records. comparisons between different Ÿ Online communities providers, involving consumers as Online communities can help people a d d i t i o n a l p o w e r f o r q u a l i t y connect with one another to try to assurance, and directing patient maximize good health (such as streams to the best quality providers. during pregnancy) or to respond to 3. Evidence based: E-Health concerns about poor health. Through interventions should be evidence online communities you can share b a s e d i n a s e n s e t h a t t h e i r information with and emotionally effectiveness and efficiency should support others facing similar not be assumed but p r o v e n b y concerns about a particular disease rigorous evaluation. or disability. 4. Empowerment of consumers and Information systems can improve p a t i e n t s : B y m a k i n g t h e cost control, increase the timeliness knowledge bases of medicine and and accuracy of patient care and p e r s o n a l e l e c t r o n i c r e c o r d s administration information, increase accessible to consumers over service capacity, reduce personnel the internet, e-Health opens new costs and inventory levels, and avenues for p a t i e n t c e n t r e d improve the quality of patient care. medicine and enables evidence based patient choice. 5. Benefits of Digital Health or E- 5 . E n c o u r a g e m e n t : A n e w Health in the form of 10 'E's relationship between the patient and Fo l l o w i n g a r e t h e d i f f e r e n t health professional, towards a true applications of digital health with partnership, where decisions are which we can access the data made in a shared manner is easily from remote places within a developed. short period. 6. Education: The physicians are educated through online resources 1. Efficiency: One of the promises of l i k e m e d i c a l e d u c a t i o n a n d e-Health is to increase efficiency in consumers like health education, health care, thereby decreasing costs. preventive information etc. One possible way of decreasing 7. Enabling information exchange: costs would be avoiding duplicative Enabling information exchange and or unnecessary diagnostic or communication in a standardized therapeutic interventions, through w a y b e t w e e n h e a l t h c a r e e n h a n c e d c o m m u n i c a t i o n establishment. possibilities between health care 8. Extending: The scope of health establishments, and through patient c a r e i s e x t e n d e d b e y o n d i t s involvement. 2. conventional boundaries. It means 2. Enhancing Quality: Increasing b o t h i n g e o g r a p h i c a l a n d efficiency involves not only reducing conceptual sense, e-Health enables costs, but at the same time improving consumers to easily obtain health SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 57 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169
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s e r v i c e s o n l i n e f r o m g l o b a l Future Health Care providers. In future that is in next 10 years 9. Ethics: e-Health involves new digital healthcare will change as f o r m s o f p a t i e n t - p h y s i c i a n interaction and poses new challenges Ÿ Patient outcomes will be improved and threats to ethical issues such as because technology intelligently online professional practice, s u p p o r t s l o n g- t e r m h e a l t h informed consent, privacy and equity management and short-term issues. episodes of illness or injury. 10. Equity: To make health more Ÿ Clinical professionals and their equitable is one of the promises of e- organisations will be spending Health. People who do not have t h e i r t i m e o n t h e i r c o r e money, skills, and access to competency – treating patients – computers and networks cannot use rather than wasting time managing computers effectively. As a result, processes. They will have access in these patient populations are those real time to all the information who are least likely to benefit from they need. advances in information technology, Ÿ Computing will be much more unless political measures ensure ubiquitous, but much less visible. equitable access for all. [1] Ÿ A lot less time will be spent by staff on administrative tasks and Components of Digital Health: routine communication, as As Digital health components helps in automation, voice recognition and improve access, quality care, better natural language processing information, better patient outcomes, become more common place. increase patient engagement, Ÿ New roles and competencies will enhance information flow. Following be added to the managerial cadre are the components of digital health. in health care most importantly that of analytics. Ÿ Professionals will develop a wider
Tele medicine Mobile Health range of consulting and coaching skills, to account for the increased ways in which they can interact with and empower their patients. Ÿ Organisational and professional
Sensors Digital Health Online Therapy boundaries will be far less visible, as integrated information and communication systems dissolve many of the current divides between primary, secondary and EHR / EMR Cloud based tertiary care.[2]
I T i s a s u s e f u l a s p h y s i c a l Fig. Components of Digital Health infrastructure in the healthcare
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Digital Health in India sector. In India, we have to scale up IT Conclusion: applications in healthcare. We need to have an accessible, robust and Today's era is becoming rapidly more affordable healthcare system existing digital. India has the big potential for on the ground. That's a prerequisite. digital growth as given its current Without the foundation, you cannot technology penetration, advancing build an IT infrastructure supporting economy, growing population and the healthcare system. accelerating healthcare industry. The rise of digital technology is pushing To build healthcare infrastructure, it India to achieve Health for all, putting takes years and years because of very the country at the forefront for foreign nature of healthcare system that it investment. With these opportunities, requires diverse set of individuals, India is emerging as the global leader skills to deliver in a unified manner to in digital health. an individual patient in a predictable fashion every time continuously. It is Healthcare companies should look to here the use of IT comes in to make how they will integrate and connect the quality more predictable, more their existing systems with new digital standardised and transparent. The technologies and merge the data use of IT in this manner needs to be locked inside them to generate embedded in the system. meaningful, actionable insights for caregivers. In the new digital health The use of health information era, digitally enabled care is no longer technology (HIT) has been promoted going to be a nice-to-have, but rather as having tremendous promise in a fundamental business imperative. improving the efficiency, cost- Industry leaders across providers, effectiveness, quality, and safety of insurers, medical technology and the medical care delivery in our nation's pharmaceuticals all see major shifts healthcare system. In the ambulatory in how care is being delivered. Digital healthcare environment, the use of technology has the potential to bridge HIT offers a variety of benefits. The time, distance, the affordability of term "health information technology" healthcare and the expectation gap is a broad concept that encompasses between consumers and clinicians. an array of technologies to store, s h a r e , a n d a n a l y z e h e a l t h Digital Health will increase efficiency, information. More and more, health integrity, availability, accessibility, care providers are using health IT to confidentiality and usability of improve patient care. But health IT patient's records. isn't just for health care providers. You can use health IT to better Bibliography : communicate with your doctor, learn and share information about your 1. http://www.nhp.gov.in/e-health- health, and take actions that will india improve your quality of life. 2. Delivering the benefits of digital
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health care Report by Candace 3. https://www.healthit.gov Imison, Sophie Castle-Clarke, 4. www.thehealthjournals.com Robert Watson and Nigel Edwards 5. The Digital Healthcare Leap February 2016
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Pay-per-click: Digital Marketing Tool SURYADATTA Shital Chandrakant Kadam
Abstract:
The use of the Internet and other digital media and technology to support 'modern marketing' has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time. Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing[6], e- commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organization. This is due to digital marketing being able to reach vast numbers of potential consumers at one time another advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. To clarify the advertisement is easy to access as well it can be accessed any time any place.
PPC stands for pay-per-click, a model of internet Prof. Shital C. Kadam Assistant Professor, marketing in which advertisers pay a fee each time one of SIMMC Email : [email protected] their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits
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organically. k e y w o r d q u e r y m a t c h e s a n Search engine advertising is one of advertiser's keyword list, or when a the most popular forms of PPC. It content site displays relevant content. allows advertisers to bid for ad Such advertisements are called placement in a search engine's sponsored links or sponsored ads, sponsored links when someone and appear adjacent to, above, or searches on a keyword that is related beneath organic results on search to their business offering. For engine results pages, or anywhere a example, if we bid on the keyword web developer chooses on a content “PPC software,” our ad might show site. up in the very top spot on the Google results page There are two primary models for determining pay-per-click: flat-rate Keywords: and bid-based.
Search Engine optimization, Search Flat-rate PPC engine Marketing, Pay-per-click In the flat-rate model, the advertiser and publisher agree upon a fixed Introduction: amount that will be paid for each click. In many cases the publisher Pay-per-click (PPC), also known as has a rate card that lists the pay-per- cost per click (CPC), is an internet click (PPC) within different areas of advertising model used to direct their website or network. These traffic to websites, in which an various amounts are often related to advertiser pays a publisher when the the content on pages, with content ad is clicked. that generally attracts more valuable visitors having a higher PPC than Pay-per-click is commonly associated content that attracts less valuable with first-tier search engines .With visitors. However, in many cases search engines, advertisers typically advertisers can negotiate lower rates, bid on keyword phrases relevant to especially when committing to a long- their target market. PPC "display" term or high-value contract. advertisements, also known as "banner" ads, are shown on web sites Bid-based PPC with related content that have agreed The advertiser signs a contract that to show ads and are typically not pay- allows them to compete against other p e r- c l i c k a d v e r t i s i n g. S o c i a l advertisers in a private auction networks such as Facebook and hosted by a publisher or, more Twitter have also adopted pay-per- commonly, an advertising network. click as one of their advertising Each advertiser informs the host of models. the maximum amount that he or she is willing to pay for a given ad spot Websites that utilize PPC ads will (often based on a keyword), usually display an advertisement when a using online tools to do so. The
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Pay-per-click: Digital Marketing Tool auction plays out in an automated location that online consumers find fashion every time a visitor triggers themselves directed to when they the ad spot. click on your small business PPC ad. Before designing pay per click ads for How does pay per click advertising websites, design a landing page that work? offers information about the specific Pay per click ads are the audience- product, goods, or services your PPC targeted ads that are shown as ad campaign is promoting. Do not sponsored ads when you type in a send consumers that click on a PPC search word on sites such as Yahoo ad to your homepage! A well-designed and Google. Properly done, PPC ads landing page should attract actively put your small business PPC seeking consumers who are looking promotion in front of your targeted for what your business has to offer. audience with specific products, Offer a free sample, free information services, or information they are in the form of a booklet or special seeking. A well-designed ad campaign report, or discount coupons in requires time devoted to keyword exchange for prospects giving you research, budget planning, strategic their email address and permission bidding, and compelling ads to contact them with value-based designed to encourage your targeted offers, and information. This allows audience to click on your ad rather you to build your prospective than a similar offer. Each time your customer base and establish a PPC ad is clicked on, it costs you relationship with individuals looking money so the key is to take time for what your business has to offer. researching keywords and keyword phrases that will bring in consumers Testing 1-2-3! most likely to purchase your goods Test all aspects of your PPC and services. If all this sounds like a marketing campaign including lot of work, you may wonder why use landing pages, ad copy, offers, and PPC ads rather than traditional design. Why use PPC ads only hoping advertising. PPC ads get you that they might bring in a return on information in front of consumers at investment? With prior testing, you the time and place they are seeking s i g n i f i c a n t l y i n c r e a s e t h e information. On-line shopping effectiveness of your advertising continues to rise and an online store c a m p a i g n a n d o f f e r r e l e v a n t that uses a well-researched and information consumers are looking designed PPC campaign will see an for at the time they want and need it! increase in traffic and conversions to Test how your landing page looks and sales. how easy navigation is in as many browsers as possible including Location matters. mobile options. Test your landing Just as the location of a traditional page against high traffic search terms business affects the traffic and sales and provide content specific to those your store experiences, so does the terms. Design modular copy that you
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Pay-per-click: Digital Marketing Tool
can switch out without breaking return-on-investment. apart key sentences. Consider copy for specific promotions as well as All advertising and marketing will standard copy that promote your vary according to a wide variety of online business. factors such as target audience, cost range, location, and numerous Use all available resources and influences that you can never be sure support to identify. All forms of media While the learning curve involved advertising interact and smart with PPC advertising can seem businesses understand this and use a overwhelming, there are endless combination of marketing tools and resources available to help you get ideas. A huge advantage of pay per started and you will save yourself a lot click ads for websites and online of time, frustration, and money to stores is you have real-time data to take advantage of as many resources evaluate the effectiveness of your as possible as you begin planning a online efforts. PPC campaign. To see a good return on investment with PPC ads, you Best Practices for PPC want a high click through rate of In order to make PPC work for you target consumers. Take time to and make the most out of your become familiar with keyword tools campaign, there are a number of and join Ecommerce discussion points that you need to keep in mind. forums to connect with other online Set aside a budget and stick to it. business owners to compare notes Every company is different, and a and find successful marketing tips sensible budget for a PPC campaign and ideas to get the best return from depends on your goals and current your PPC campaign. requirement. But typically, the cost allotted per click should be less than Monitor & evaluate your ad analytics the total profit earned per click. Use the analytics available in your PPC account to monitor and evaluate Make your Campaign Structure the effectiveness of your ad campaign simple and relevant. A PPC and promotions. Unlike traditional campaign is managed on a daily basis advertising where it is hard to know and requires constant monitoring, so how many prospects have actually it is important to make it as efficient seen your advertising, online ads and as manageable as possible. Small provide a good picture of how many groups of keywords are preferred, individuals have seen your ad, and ad groups must be cohesive. clicked through to gain more Make sure that your ad text is information and purchased your relevant to the keywords present in products or services. Become your ad group. familiar with click-through rates, conversion rates, average sale rates, Check your PPC settings. Google cost-per-acquisition, and of course, Adwords has a default setting which
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Pay-per-click: Digital Marketing Tool is set to display all ad campaigns into Advantages: Google and other partner/network sites. This can be a bit overwhelming Ÿ So PPC advertising is fast: With for any beginner, so you may wish to some systems, such as Google opt out of this setting if you're new to AdWords, you can generate PPC. Opting out of the Google Display targeted traffic within a few Network is also good for anyone who minutes of opening an account. is working under a tight budget. If Ÿ PPC advertising is also nimble: you're already familiar with the Where organic search engine Google Search Network and you have marketing or other forms of created an ad text with keywords advertising can lag weeks or specifically selected for this type of ad months behind changing audience placement, then you can try this behavior, you can adjust most pay tactic. per click campaigns in hours or days. That provides unmatched Take advantage of local searches. By ability to adjust to market default, ad campaigns are set on a conditions and changing customer national level. However, location interests. targeting can be customized in Ÿ PPC can also be a bargain: Google Adwords, which is especially Sometimes, you can find keyword useful if you're a local merchant 'niches' for which the top bid is a running a PPC Campaign and you fantastic deal. These are longer, want more targeted results. If you highly specific phrases, which not wish to target a specific geographic everyone will have taken the time location, make sure your campaign is to pursue; “long-tail search set up properly by clicking into terms”. Settings. Conclusion: Track your conversions. How do you know that your PPC Campaign is As pay per click is cost effective working? By monitoring conversions because you only pay when a user to see whether it helps you reach your actually reaches your website, it can goals. Aside from sale, any kind of be good value for money will see the useful outcome of a customer's visit impact of your PPC efforts almost to your website is a conversion, so immediately. So it is best digital you have to track them down. If it marketing tool. does not amount to anything that is measurable and useful, then PPC In a few years as a user, one can advertising may not be for you. A very expect a better experience, quality effective and reliable backup service ads that are helpful, and a better to clients and ensures they don't face aesthetic appeal. Future of pay -per- inconvenience in case of hardware click seems to make the life of failures. marketers easy too. Marketers can expect a better control over search
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Pay-per-click: Digital Marketing Tool
demographics, no more closed References: variants, more transparency and control over the campaign, and Ÿ https://www.wordstream.com/ppc cheaper CPC's. The future of pay-per- Ÿ Wikipedia.org click ads looks exciting with a feeling Ÿ https://novasolutionsmiami.com/ of 'anything can happen.' “A nice pay-per-click/what-will-pay-per- blend of prediction and surprise”, the click-be-like-in-5- world of PPC in 5 years will be full of years/azure.microsoft.com surprises. Ÿ www.softeng.es
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Research Papers on General Topics
ISSN 2454-9169 Perceiving Options with Respect to Financial Markets SURYADATTA Ankit Jain Anshul Jain
Abstract:
This paper talks about Option as a financial instrument for trading, protecting positions and reducing risk. Call and Put options are explained in brief. Researcher has tried to explain commonly used characteristics of an Option that differentiate it from a contract. Commonly used Jargons for Options are explained by researcher with brief examples. Researcher has explained use of risk profile curve to limit losses and maximize gains.
Keywords: Options, Derivatives, Strategy, Stocks.
Introduction:
A tool for protecting position and reducing risk in Indian Stock Exchange was introduction in 2001. Index Option launched on 4th June 2001, whereas stock options launched on 2nd July 2001, and actual volatility crept in only in 2006. However Over the Counter Options (OTC) existed since 1920's and Chicago Board Options Exchange (CBOE) started trading in Options in 1972.
Objectives:
1. To understand concepts, types and factors effecting Options. 2. To grasp important Characteristics of Options. 3. To apprehend option classification and strategies to gain benefits.
Research Methodology:
Prof. Ankit Jain Researcher has used books and online references to Assistant Professor, SCMIRT, Pune collect the data required for the research. From the Email : [email protected] secondary data acquired researcher has tried to explain Anshul Jain Options and strategies in order to achieve objectives of the Research Head Lakshmishree Investment & research. Securities (P) Ltd Email : [email protected]
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Perceiving Options with Respect to Financial Markets
Concept Employees Stock Option An Option is a type of financial Employee stock options differ from derivative security as price of an call or put options on a few points but option is linked to price of a are otherwise similar to them. substance. Options are contracts Employee stock options do not have a sold by one party to another that time of maturity like call or put to be grant the right but not obligation to exercised on a specific date i.e., the buy or sell an underlying substance at employee has the right to purchase an agreed upon price on or before a his option provided he/she has been specific date. employed for a defined period of time only after which this right can be Types of Options exercised. Strike price is replaced by Options can either be bought or sold. Grant price, which represents the Depending on specific requirement current market value at the time the options are created. Option gives employee exercises the options. buyer the right but not obligation to buy or sell an underlying substance. Option Writer Whereas, the seller has the obligation An option writer is a person who sells to fulfill the transaction if the buyer the option. Option writer can sell exercises the option. call/put option believing the trend reversal. An option writer who sells There are two types of options call option benefits from downtrend 1. Call Option of price whereas an option writer who 2. Put Option sells put benefits from upward trend.
Call Option Time Decay A call options give the option to buy at The value of an option decreases due a certain price. An option is to time decay as the probability of the considered a call option when a buyer expected trend decreases for the enters into a contract to purchase a option. A call option loses its value as specific stock by a specific date at a per time as the probability of specific price. Buyer would benefit expected uptrend decreases. A put from an upward trend of price. option loses its value as per time as the probability of downtrend Put Option decreases as time period approaches A put options give the option to sell at to an end. a certain price. An option is considered a call option when a buyer Important Characteristics of enters into a contract to sell a specific Options stock by a specific date at a specific Every contract has some important price. Buyer would benefit from an characteristics in order to be called downward trend of price. an Option. Following are the characteristics of Options 1. Underlying
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2. Expiry adjustable amount. Weather buyer 3. Reference Price exercises the option or not premium 4. Premium has to be paid to the seller. Premium 5. Regulator is also referred to as the fee paid by the buyer to the seller for the right to Underlying exercise the option at his discreet. Underlying refers to the quantity fixed for contract to be made as an Regulator option. A definable number is taken R e g u l a t o r i s r e f e r r e d t o t h e as underlying. In stock market intermediate body between the buyer underlying refers to the lot size of the and seller of the option. Regulator option. The quantity once fixed ensures that the contract is executed doesn't vary during the expiry period, at the strike price within the expiry any modification to the quantity can period if buyer wants to exercise it. be done only after the expiry of the Incase buyer exercises the right after contract. the expiry, regulator ensures the sellers interest is also safeguarded. Expiry Regulator for Stocks is Stock Expiry refers to the term of the Exchange. contract. Expiry is the specific date within which the contract is to be Spot Price exercised. Expiry of the option is Spot Price is current market price of fixed at the time of forming the the stock. Spot price is taken into contract. It refers to the last date of consideration while creating the contract. Buyer has to exercise the contract. This is the price which option within the expiry period. prevails at the time of creating the contract. Spot price may vary at the Reference Price time of execution of option. The spot Reference Price also known as the price helps to determine the profit of strike price is the price at which the the buyer. contract is to be executed. Reference price is fixed for an option while Intrinsic Value creating the contract. This is the Intrinsic value is the money that price on which the buyer and seller option buyer makes on exercising the agrees to execute the contract within option on a given day. Intrinsic Value the expiry period. is always a positive value and can never go below 0. Intrinsic value in Premium other words is the profit that is gained Premium refers to the amount buyer by the option buyer if he exercises the agrees to pay for the option. Premium option. Intrinsic value is the is decided while creating the contract difference between the strike price and buyer of the option pays this and the spot price. Premium is not amount to seller of the option. taken into consideration as it decays Premium is a non refundable and non as per time.
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Lets understand intrinsic value by an 2. At the Money (ATM) - Strike Price example., Let's say Nifty is trading at closest to the Spot Price. 10480. 3. Out of the Money (OTM) - Zero Intrinsic Value. Underlying Nifty Spot Value 10480 Risk Profile Curve Option strike 10400 After understanding Call, Put, Option Option Type Call Option CE Writer, Characteristics of Options Days to expiry 20 and Jargons used., let us understand Now considering the above table, let's Risk Profile Curve before we say we bought Nifty 10400 call and understand and formulate options instead of waiting for the expiry i.e., strategies. 20days if we exercise the option today then what happens. Risk Profile Curve helps us to understand risk and return ratio. Formulae: Understanding risk profile curve IV of option = Spot Price – Strike helps in formulating option trading Price strategies to get maximum gain with a Now taking values from table capped risk. IV = 10480 - 10400 = 80 So if we exercise the option today then we are making 80points (excluding the premium paid). Now if the spot price of Nifty changes from 10480 to 10300 then Now taking new values IV = 10300 - 10400 = 00 (Since IV cannot be Negative)
Classification of Options Based on the intrinsic value, options Lets understand Fig.01, Risk Profile are classified into In the Money (ITM), Curve. "Y-Axis" represents Profit and At the Money (ATM) and Out of the Loss, "X-Axis" represents price of the Money (OTM). If the intrinsic value is stock. "B.E." is the breakeven price. a non zero number, then the option As the price of the stock increases strike is considered 'In the money'. If profit increases for a Call Option the intrinsic value is a zero the option buyer, but his actual gains start after strike is called 'Out of the money'. The the price of the stock crosses the strike which is closest to the Spot breakeven point. Above breakeven price is called 'At the money' point buyers profit is unlimited depending on the price of the stock. 1. In the Money (ITM) - Non Zero In-case the stock price falls below the Intrinsic Value. breakeven point and falls further
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Perceiving Options with Respect to Financial Markets below, however loss is limited to the greater, giving us enough time to be premium paid by the buyer. Hence correct on our expectation and limiting the risk of the buyer. prediction. Purchasing ATM or ITM ( l o w e r ) s t r i k e i s p r e f e r r e d . Option Strategies: Advantages of having a long call is that risk is limited to the call As we already know that buying an premium and breakeven is the sum of option exposes us to time decay, so call strike and call premium, where buying options with very close expiry as profit is uncapped giving us the gives us very less changes of making opportunity for maximizing the profit. “Rule of the Opposites,” is return. applicable for options where if one thing isn't true, then the opposite 2. Short Call must be true. Hence, if time decay Short Call also known as naked call reduces the changes of profit when we or call writing. Selling a call indicates buy options, it must help us when we that outlook for the stock is bearish sell options. and there is expected fall or stagnation in the price of the There are various options trading underlying stock. Considering that s t r a t e g i e s w h i c h h a v e b e e n Time decay will act in favor, we must formulated to limit losses and choose a nearing expiry, preferably of maximize gains depending on the the same month or less. Selling OTM market momentum and stock trends. strike is preferred. Advantages of Let us try and understand few having a short call is profit is gained strategies from stagnant or falling price of the stock. Profit is limited to the call 1. Long Call premium, whereas loss is uncapped 2. Short Call given there is increase in the price of 3. Long Put the stock. 4. Short Put 5. Covered Call 3. Long Put 6. Synthetic Call Buying a put is also the most basic of 7. Synthetic Put the strategies. Buying a put is opposite of buying a call. Buying put 1. Long Call indicates that outlook for the stock is Buying a call is the most basic of the bearish and there is expected fall in strategies. Buying a call indicates that the price of the underlying stock. outlook for the stock is bullish and Considering that Time decay will act there is expected rise in the price of against us, we must have appropriate the underlying stock. Considering time in hand and choose expiry that Time decay will act against us, we wisely. Preferably expiry must be of must have appropriate time in hand three months or greater, giving us and choose expiry wisely. Preferably enough time to be correct on our expiry must be of three months or e x p e c t a t i o n a n d p r e d i c t i o n .
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Purchasing ATM or ITM (higher) 6. Synthetic Call strike is preferred. Advantages of Synthetic Call is like buying an having a long put is that risk is limited insurance to your stock to safeguard to the put premium and breakeven is from a sudden or sharp downtrend. the difference of put strike and put Synthetic call is based on the concept premium, where as profit is of owning the stock. This strategy can uncapped giving us the opportunity be exercised only on the stock owned for maximizing the return. by you. Firstly buy the stock and then buy the ATM or OTM Put. Synthetic 4. Short Put call protects from downtrend in the Short Put also known as naked put or stock as any downtrend in the stock put writing. Selling a put indicates below the strike price will result in that outlook for the stock is bullish increase in put purchased. This will and there is expected gain or limit the loss to the strike price stagnation in the price of the purchased plus the put premium underlying stock. Considering that paid. Any upside in the stock will risk Time decay will act in favor, we must only put premium paid, hence giving choose a nearing expiry, preferably of a maximum upside and profit. the same month or less. Selling OTM Synthetic Call is exercised in a ( L o w e r S t r i k e ) i s p r e f e r r e d . uptrend bullish market to minimize Advantages of having a short put is loss in case of trend reversal. profit is gained from stagnant or rising price of the stock. Profit is 7. Synthetic Put limited to the call premium, whereas Synthetic Put is like buying an loss is uncapped given there is fall in insurance for your short position to the price of the stock, where your risk safeguard from a sudden or sharp is limited to the stock price falling to uptrend. Synthetic Put is exercised zero. in a downtrend bearish market to minimize loss in case of trend 5. Covered Call reversal. Synthetic put is based on Covered Call is a basic and highly the concept of selling the stock. effective income strategy. Covered call Firstly sell the stock and then buy the is based on the concept of owning the ATM or OTM Call. Synthetic put stock. This strategy can be exercised protects from uptrend in the stock as only on the stock owned by you. any uptrend in the stock above the Firstly buy the stock and then sell the strike price will result in increase in OTM Call Option, generally one or call purchased. This will limit the loss two strike price higher than the to the strike price purchased plus the current market price. Covered call is put premium paid. Any downside in exercised when outlook of the stock is the stock will risk only call premium neutral to bullish. Advantage of this paid, hence giving a maximum strategy is that this strategy gives an downside and profit. assured monthly income and helps in reducing purchase price of stock.
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Perceiving Options with Respect to Financial Markets
Findings: important characteristics of Options is necessary as these characteristics Researcher feels that options trading differentiate an option from a regular is simplest form of contracts and contract. Researcher has tried to reducing risk and maximizing explain following characteristics that returns on the capital invested. It also differentiate options and contracts. helps in insuring the stock against market trend reversals. Researcher 1. Underlying analyzed that options like Long Call, 2. Expiry Short Call, Long Put and Short Put 3. Reference Price a r e s i m p l e s t s t r a t e g i e s w i t h 4. Premium minimum capital investment. 5. Regulator Whereas option strategies like 6. Spot Price Covered Call, Synthetic Call and 7. Intrinsic Value Synthetic Put require more capital investment but cover the risk of the To apprehend option classification trader. Option trading in not limited and strategies to gain benefits to financial markets but can also be Researcher tried to classify option applied to any financial transaction depending on the parameters like property dealing, land deals, affecting options. Post classification commodity deals to name a few. of options researcher has tried to explain option strategies in order to Conclusion: gain benefits.
To understand concepts, types and 1. ITM - In the Money factors effecting Options. 2. ATM - At the Money This papers explores the concepts of 3. OTM - Out of the Money Options, their formation and factors 4. Risk Profile Curve effecting the options with respect to financial markets. Researcher has Option Strategies explained following options and 1. Long Call factors affecting the formation of 2. Short Call such options. 3. Long Put 4. Short Put Options: 5. Covered Call a. Call Option 6. Synthetic Call b. Put Option 7. Synthetic Put c. Employee Stock Option d. Option Writer Suggestions for further research: e. Time Decay Researcher felt that more and more To grasp important Characteristics research needs to be made to of Options. understand complex and effective Researcher felt that understanding option strategies. Researcher felt that
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Perceiving Options with Respect to Financial Markets
industry applications of option can be Education, Inc. Publishing as explored further. Further to this we Financial Times Prentice Hall Upper may expect some new changes to Saddle River, New Jersey 07458 follow in the near future. 1. Complex option strategies with Web links: respect to financial markets. 1. https://en.wikipedia.org 2. Option strategies for sure Income 2. https://zerodha.com and maximizing gains.
Bibliography:
Books : 1. Guy Cohen, 2005, The Bible of O p t i o n s S t r a t e g i e s , Pe a r s o n
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Employees Stress Management in Small Businesses SURYADATTA Priya Barhate
Abstract:
Occupational stress and employee attitude toward are most accepted as the major issues in small business organizational life. This study is trying to explore the linkage between the stress factors and the employee attitudes in the small organizational life while the small business facing the severe challenge in global market. Small businesses face many stressors many of the problems are related to employee management and top management often decision-making approaches. Also, small business did not have rich resources or budgets. They have to use every resource in order to function. These problems are significant and important for small businesses. Not only do role conflict and work family conflict affect employees but other factors such role stress, levels of job satisfaction, role ambiguity, role overload, and all influence stress reactions of employees. Clearly, these factors affect employees and managers in small businesses. The present review examines some of these features related to stress, specially, those operating in the small business arena.
Occupational stress is commonly acknowledged to be a critical issue for small business owners. Surprisingly, little research has attempted to examine the causes of stress. This study attempts to fill part of this void in literature by examining the relationship between stress, task complexity, and the use of social support systems among small business owners. The study's findings suggest that higher stress levels are related to greater task complexity. The findings also indicate that lower stress levels are associated with greater social support.
Introduction:
Occupational stress has become one of the major Prof. Priya Barhate influences on the health and well-being of employees in the Assistant Professor, modern workplace. Although there is clearly a personality SCMIRT, Pune component in an individual's susceptibility to workplace
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stress, it is none-the-less a long- continual feelings of low control can accepted fact that the workplace is a lead to a chronic state of anxiousness major source of socio-psychological It is important to note that anxiety is stressors, strains, and subsequent not the same thing as stress, although ill-health. The accumulation of it is a common reaction to stressful s t r e s s f u l e v e n t s c a n l e a d t o events. psychopathological illness. The effects of workplace stress can Another significant factor in sometimes be so severe that some increasing workplace stress has to do researchers have been prompted to with lack of opportunity to interact equate its effects with “combat stress” with co-workers which can act as a or “battle fatigue”. The effects on the sort of stress release mechanism. organization can be substantial, Researchers have also found that ranging from lost production time to ability to cope with stressful increased workers compensation situations is directly related to the claims and skyrocketing health individual's perceived ability to insurance costs In addition to control the situation. In a Swedish physiological responses, work- study of the effects of increased job related stress also causes severe control on employee stress, found p s y c h o l o g i c a l r e a c t i o n s i n that increased job control exhibited a employees, including depression and significant positive association with aggression. Excess stress, or reduced worker stress, absenteeism, d i s t r e s s , r e s u l t s i n l o w e r e d depression, and heart disease. individual and organizational performance, with both production Literature Review: and quality suffering. In the case of executives, stress can result in faulty The Leading Cause of Stress in Small decision-making. Numerous studies Business: h a v e e x p l o r e d t h e c a u s e s o f occupational stress. These include 1. Lack of Control: According to d e a d l i n e p r e s s u r e s , j o b Business Knowledge Source, factors dissatisfaction, job insecurity, poor that you cannot control are the supervision, and boring, repetitive leading cause of stress in the work. workplace. For small business owners, that translates into a myriad Excessive levels of worker stress of issues that can include the weather, often result from inadequate vendor prices and deliveries, and feedback regarding performance, employee behaviour. Allowing lack of training, lack of control, and yourself to become frustrated with lack of meaningfulness or knowledge outside interruptions over which you of how the individual contributes to have no control can cause your blood the organization's goals. Individuals pressure to rise and your confidence who feel unable to control important to wane. Often, the only area where outcomes suffer anxiety, and you have constant control is yourself
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Employees Stress Management in Small Businesses and your own reactions to the or a business partner who expects uncontrollable factors in business. you to do a majority of the work. The list of things over which you have These can greatly contribute to your little or no control is endless, so you'd stress at work, making you wonder do best to recognize those factors and why you ever wanted to operate your develop ways to successfully deal own business anyways. with uncontrollable situations when they occur. 5. Personal Expectations: As an entrepreneur, you likely have pretty 2. Reacting Too Soon & Too Fast: high expectations of yourself. You So often in business, people react to strive to do your best at everything, decisions without actually taking which makes it extra hard when actions to better support them. As a things don't go as planned. This puts small business owner, this is you at risk of developing stress in this particularly important since your particular category, which means that actions dictate company results. you need to find some way to achieve Reactions, however, are often high expectations without beating emotionally driven and as a result, do yourself up to do it. not effectively support business decisions. To help ease the urge to 6. Uncertainty: When you work for react to something versus support it someone else, at least you know what with a professional action, take time hours you will be away from home to listen, analyse the situation, and how much money you will bring consider multiple responses to it and in. You get none of these types of breathe. Yes... breathe. Giving luxuries when you own your own yourself time to evaluate situations small business, and the uncertainty versus abruptly reacting to them can can definitely stress you out. not only help your business, but also better support your stress levels. 7. Balancing Work with Home: This stressor is something a number of 3. Money: There is really no people struggle with and that is surprise that money would be on this balancing work with home. When list as you can't operate a business your business is your life, it is hard to without it. Nor can you survive if you separate the two, and can definitely don't have a certain amount coming cause some stress. in regularly. That makes this one of While there used to be a push for the top concerns for entrepreneurs finding a 50/50 balance, often the key everywhere. to surviving this stressor involves embracing the imbalance. It means 4. I n t e r p e r s o n a l D e a l i n g s : realizing which area needs more Interpersonal dealings are basically attention and attending to it properly. any conflict or problems that you It requires ebbing and flowing with have with others. Maybe you have a both work and home, tending to them client that makes your life miserable both the best that you can.
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8. Poor Design of Jobs and Work blame for inflexible working hours, Systems: The root of organizational haphazard shift schedules, and stress is the poor design of jobs and i n f e r i o r e n v i r o n m e n t a l a n d work systems. Research by the World ergonomic design. These issues Health Organization shows that most contribute to workplace injuries, j o b s t r e s s o c c u r s w h e n a n intolerance of co-workers, and organization values excessive management and workplace fatigue. demands and pressures that don't Organizational design is a top-down match employees' knowledge and structure: Management puts a abilities. This lacking job design is company's organizational design into o f t e n a c c o m p a n i e d b y l i t t l e place and is responsible for the opportunity for the employees to stress-related hazards associated exercise choice or control in their with organizational design flaws. positions. Offering employees more Team members often discover control over decision-making can organizational design flaws when b o o s t e m p l o y e e m o r a l e a n d t a l k i n g w i t h e m p l o y e e s a n d production, as well as eliminate job customers. stress. Ignoring poor job design and work system design may result in 11. Considerations: Diminishing the increased employee absenteeism and hazardous effects of organizational illness. Employees can lose focus and stress involves a high level of become irritable and less committed communication with employees. to their work. There are nine areas that should be analysed, including individual job 9. P o o r M a n a g e m e n t : P o o r content, workload and pace, working management may also contribute to hours, employee control in the job stress in an organization. Employees process, career development and pay, w h o d e a l w i t h i n a d e q u a t e organizational roles, interpersonal supervisors often suffer from relationships, organizational culture frustration, apathy and poor and work-home relationships. A performance. A key factor in poor thorough analysis of these areas can management is an inability of help management pinpoint stress- managers to properly communicate related areas that cause harm to with employees. This lack of employees and the organization. communication contributes to unsafe Eliminating these hazards promotes work practices, staff turnover and overall employee health, positive even employee illness. Unhappy workplace morale and productivity. employees also tarnish a company's reputation by talking badly about it, How Stress Affects Attitudes damaging the company's image both & B e h a v i o u r s ' i n t h e Wo r k internally and externally. Environment:
10. Poor Organizational Design: Workplace stress has a negative Poor organizational design is often to impact on employeeattitudes and
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Employees Stress Management in Small Businesses behaviour's, which in turn can be 3. U n m e t E x p e c t a t i o n s a n d costly for your company. Stress Deadlines: If you feel overwhelmed interferes with decision making, and exhausted, then meeting which in turn increases the risk of expectations or deadlines can be workplace injuries and wasted difficult. The effects of stress on your materials. cognitive abilities can affect your ability to prioritize, and it can be 1. Health Effects: Stress causes a difficult to decide which project variety of health problems, including should take priority. Feeling that you high blood pressure, upset stomach, have no control or input into your ulcers, headaches, palpitations, work also can affect your ability to fatigue, sweating, weight changes, complete tasks in a timely manner. diarrhea, nausea, dizziness, dry Workers are less likely to experience mouth, appetite changes, sexual work stress when they have more problems, stiff neck, muscle aches control over their work, have more and back pain. If you are stressed, control over the way they do their you might feel tired all the time, no work and participate more in matter how much you sleep, or you decisions that concern their jobs. might have trouble sleeping at night. Poor emotional health can weaken 4. Turnover: When stress makes your body's immune system, making working for a company an unpleasant you more likely to contract colds and experience, employees begin to look other infections. These health for new jobs or consider retirement. p r o b l e m s c a n i n c r e a s e w o r k The loss of experienced employees absenteeism, usage of health can cause decreases in production i n s u r a n c e a n d w o r k- r e l a t e d and increases in costs associated accidents. with recruiting, hiring and training new workers. A high turnover rate 2. Poor Performance: Stress also also can make replacing stressed can affect your ability to perform your employees difficult for a company. job well. Stress can make it difficult Recruiting new employees can be to concentrate on complex problems challenging if prospective employees or issues, and it might affect memory. hear that the company's working You might neglect to complete certain environment is stressful. important tasks or forget to perform a key part of a procedure. If you don't 5. A t t i t u d e C h a n g e s C o s t l y : feel as if management supports or Workers stressed due to overtime empowers you, you might feel that no demands, company financial issues reason exists to do your best work. or poor management develop Stress can lead to feelings of changing attitudes and behaviors. negativity, lack of enthusiasm and Stress destroys company morale, apathy. When you experience these which causes employees to lose feelings, you might no longer care interest in providing the best service about doing a good job. or product possible. A reduce level of
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loyalty impacts your customers learn more about it. There are because they no longer receive the effective movements you can do while same level of customer service they sitting in your chair, so you don't have used to receive. This can cost you t o w o r r y a b o u t l o s i n g y o u r customers. effectiveness on the job as a result.
6. Lack of Team Work: Teamwork 2. Environment. Your work area can take a hit when stress comes into affects the level of stress you play at the workplace. Stressed out experience while on the job. Your employees can become short- o f f i c e i s a n e c o s y s t e m w i t h tempered and less cooperative. This environmental factors that weigh reduces the ability for team members heavily on your attitude while to work together. Finding and working. If you can, change the colour eliminating causes of stress is vital to in your workspace to blue to inspire returning the teams working well hope or purple to suggest wealth. If together you are near a window, take time to enjoy the view (whatever it is) and 7. Safety Issues: Behaviours and bring in some plants, flowers, and attitude changes due to stress in the artwork to create a more natural work environment can lead to environment that will comfort you at increased workplace injuries. In work. addition to hurt employees being out of work on workers compensation, 3. Focus on what you can change. you may get sued by the employee if Rather than dwelling on the things at he claims that workplace stress work over which you have no caused his inability to focus, thereby influence, focus on what you can do caused the accident. for yourself. After all, you can decide your thoughts and your attitudes, and Stress Reduction Tips: you can even leave your job if it is negatively affecting you. When you For you to successfully balance work realize that you - not the boss - are in and family responsibilities, you need charge of your life, you will find much to control your work-related stress. needed measure of peace. After all, neither you nor your family won't benefit at all if you "go postal." If 4. Define your role. If you feel you successfully learn to manage u n c e r t a i n a b o u t w h a t y o u r stress, your attitude will be conducive responsibilities are on the job or are to a successful career and a healthy unclear as to the requirements and life at home. expectations your employer has for you, schedule a meeting with your 1. Take up Yoga. One can channel supervisor or manager to discuss stress out of the body through your concerns. If necessary, get exercises such as yoga for stress human resources involved. You will management, so take some time to be able to do better work and have a
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Employees Stress Management in Small Businesses better attitude on the job and at home employees, the customers, and the when you have a good understanding business itself. Simply ignoring of your purpose. stress management or making it a low p r i o r i t y m a y r e s u l t i n s u c h 5. Set goals. Workers who have a undesirable outcomes as reduced clear vision for their future normally productivity, work performance, report lower levels of stress. The poor worker morale, and even inner stability goals give worker increased legal expenses. In order to sallow them to regard current prevent these situations, small workplace issues as mere temporary business owners and managers disturbances on their path toward a s h o u l d i m p l e m e n t w o r k a b l e better life. strategies to improve and reduce s t r e s s i n s m a l l b u s i n e s s 6. Accept setbacks. Failure is part environments. Paying attention to of life, so don't look at yourself as both employees, and the jobs that defective just because things didn't they are being asked to do, may work out for a particular endeavour. provide significant benefits for the Attribute "negative" experiences health of both the workers and the optimistically as part of your journey organization. Stress prevention and to fulfilment rather than as life control training may be another shattering events. issue. Not only employees but also the high level manager or owner should Conclusions: learn how to face the stress: control, change or let go. One of the main conclusions drawn from the study was that stress is not Many people spend time trying to just an individual issue but an issue control things they have no control that must be addressed by both the over. The frustration this causes employer and the employee; the work leaves no time or energy to control the performance areas negatively things they can control. Don't waste affected have a direct effect on the time on worrying and obsessing. company as a whole. When you are stressed out, determine whether you can control the situation One would think that work stress or change it. If you can't, learn to let levels are higher in small businesses go. Learning to let go is a process you than in large enterprises. Employees can learn. However, by controlling and managers in such settings need your thoughts, you can control your to handle many things in a day. These emotions, which can bring your busy days may accumulate day by day stress level down, changing your if attention is not given to job stress. mind set to focus on the positive, not the negative. You will remain stressed The prices associated with these out if you continuously focus on the schedules may be high. Job stress negative, which is really the problem. can be costly to the owner, the Instead, if you focus on the solution,
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Employees Stress Management in Small Businesses
y o u m u s t d e v e l o p a p o s i t i v e perhaps especially so for small framework of ideas. This not only business settings. increases your confidence but also makes you a motivational problem Therefore, well-established human solver. resource management methods and practices may be key points for small The present review attempted to businesses. Given the competitive identify some of the main factors that n a t u r e o f s m a l l b u s i n e s s might cause employees to feel stress environment and the importance of i n s m a l l b u s i n e s s w o r k producing and delivering high- environments. If one can solve quality products and services, it is employee stress problems in such essential that such businesses take a settings, one may be able to increase p r o a c t i v e p o s i t i o n t o r e d u c e employee work performance. employee stress, identifying the Providing good customer service and sources and then implementing making profits for the company are techniques to eliminate these critical for all organizations, but sources.
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Impact of Employee Engagement on Job Satisfaction and Motivation SURYADATTA Dr. Gopal S. Jahagirdar Ritu Prasad
Abstract:
The impact of Employee Engagement on Job Satisfaction and Motivation is the motive behind writing of these in this paper. The study has been carried out on teachers of different colleges in Pune region. The result of this research shows the significant relationship between Employee Engagement and Job Satisfaction. But no significant relationship was found between Employee Engagement and Employee Motivation. Job satisfaction and motivation between male and female respondents has been evaluated. This paper discussed the implications of these findings on employee motivation, commitment, engagement and job satisfaction.
Keywords: Employee Motivation, Employee Commitment, Job Satisfaction and Employee Engagement
Introduction:
In Human Resource Management, employee motivation is one of the most researched factor and is in the field of great significance for the researcher and the organizations also. It is learned early on that on the part of the researcher, he/she has an unwritten job description, including being an encourager. But there are times when the encourager needs encouragement. Occasionally, all of us experience times when depression or discouragement creeps in unannounced. Every organization is trying to motivate their employees to achieve the organizational objectives. To keep up the motivational level of employees is one of the challenges for the HR Professional. They have to Dr. Gopal S. Jahagirdar Associate Professor, continuously find out new ways to motivate the employees. SCMIRT, Pune Email : [email protected] Motivation is also related with the Satisfaction of the employees. Prof. Ritu Prasad An employee can be satisfied with a job without being Associate Professor, SCMIRT, Pune engaged in the job. On the other hand, employee Email : [email protected] engagement does promote increased productivity. An
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Impact of Employee Engagement on Job Satisfaction and Motivation
engaged employee is an employee discretionary effort exhibited by who is deeply involved and invested employees in their job. This is a in their work. behavior which employees exhibited W h i l e t h e t e r m s “ e m p l o y e e when they are at job. It's also defined e n g a g e m e n t” a n d “ e m p l o y e e as employee's positive and negative satisfaction” may sound like the same attachment with the job, other thing, they are actually quite employees and work. The positive different. Yes, employers should try attached employees may depict the to make sure their workers are both positive outcome like high motivation engaged with their jobs and satisfied and satisfaction. A negative attached with their work. But, if they wish to employee may exhibited lower build a strong workforce, they need to motivation and lower satisfaction understand the differences between level. This study has been attempted the two terms. to find out the possible relationship of Ÿ E m p l o y e e e n g a g e m e n t i s employee engagement with Job something that occurs when Satisfaction and Motivation in the workers are committed to helping Indian organizations especially in their companies achieve all of their education sector. goals. Engaged employees are Crant (2000) in his study explained motivated to show up to work the Employee Engagement as a range every day and do everything within of constructs that are present in the t h e i r p o w e r t o h e l p t h e i r o r g a n i z a t i o n a l m e n t a l i t y companies succeed. (psychology). Kahn (1990) implies Ÿ Employee satisfaction is the state that, if the people like and dislike of a worker enjoying their job — their work, that it affects the but not necessarily being engaged engagement of employees. with it. Imagine the employee who According to Holbeche and Springett gets to show up to work early and (2003), people used to share their leave late without contributing destiny and objective that connects much or breaking a sweat. them at an emotional level. The personal aspirations raises the high Literature Review : l e v e l s o f e n g a g e m e n t a t t h e workplaces. Kahn's (1990) describes Kahn (1990) described employee in his study that there are the engagement as psychological control p s y c h o l o g i c a l c o n d i t i o n s o r o f o r g a n i z a t i o n m e m b e r s o n antecedents that are compulsory for themselves they perform their work engagement, but they do not fully roles. When employees work they explain why individuals was reacting exhibited physically, cognitively, and to these conditions. Kahn (1990) also emotionally during job. mentioned that at people were Frank et al (2004) defined employee differently engage as per their engagement as emotional and e x p e r i e n c e s o f p s y c h o l o g i c a l intellectual commitment to the meaningfulness, security and organization or the amount of situations. According to (Robinson
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Impact of Employee Engagement on Job Satisfaction and Motivation
(2006), Employee engagement can be makes favorable strategies and rules achieved through the creation of for the employees related to policy healthy organizational environment. development, pay scales, the work Amabile (1994) stated that employee environment and staff input, may who has high level of job satisfaction lead to satisfaction, employee was motivated by rewards, and engagement, and increased employee r e w a r d s s u p p o r t e d w o r k loyalty with the organization because engagement. Zaini's (2009) was satisfied employees are attentive mentioned that satisfaction of while dealing the customers and the rewards in private and public sector employees not satisfied with the job employee had been related with job can makes customer unhappy. satisfaction. Zaini et al. (2009) argues According to Calisir (2011), it was that job satisfaction is also related found that a very strong influence of with the non monetary and monetary job satisfaction on organizational compensation. commitment whereas role ambiguity A. Furham et al. (2009). Ali and and job stress indirectly affects the Ahmed, (2009) was found that in willingness of employees to leave reference to statistics, there was a their jobs. Odom, Boxx and Dunn significant relationship between (1990) recommended that job reward and recognition, and between satisfaction was important element of motivation and job satisfaction. Ali employees feeling that can be negative and Ahmed, (2009) stated that or positive to their responsibilities. Variations in rewards and recognition Campbell, Fowles and Weber (2004) can bring a positive change in work stated that job satisfaction could be motivation and job satisfaction of the e n h a n c e d w i t h i n c r e a s i n g employee. participation in decision making and Harter et al (2002) and wangenheim avoiding ambiguity in identifying e t a l ( 2 0 0 7 ) s t u d i e d t h a t responsibilities at workplace. Petty Organizations that wants to improve (1984) and Fisher (2003) stated that their customer satisfaction must be Job Satisfaction has been playing concerned about some internal important role in management i s s u e s r e l a t e d t o e m p l o y e e ' s research, namely regarding the job satisfaction and view their employees s a t i s f a c t i o n - j o b p e r f o r m a n c e as customer too. relationship. Schneider and Bowen, Balzar (1997), in his study affirmed ( 1 9 8 5 ) w a s f o u n d t h a t J o b that job satisfaction was a sensation satisfaction is an attitude that relates that employees have about their work to overall attitudes towards life, or life environment and their expectations satisfaction. towards work. This implies that the Zaini et al. (2009) and Chew (2005) culture of the organization creates argues that job satisfaction is value to the job satisfaction of the associated with the non monetary workers. This was studied that c o m p e n s a t i o n a n d m o n e t a r y r e l a t i o n s h i p b e t w e e n w o r k compensation (pay, promotion, and adjustment and satisfaction which bonus) is one of the most important
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Impact of Employee Engagement on Job Satisfaction and Motivation
explanatory variables in both the Miner, Ebrahimi, and Watchel, (1995) sectors. A. Furham et al. (2009) was suggested that in a system sense, stated that there was a significant motivation consists of these three relationship found between reward interacting and interdependent and recognition, and between elements, i.e., needs, drives, and motivation & job satisfaction. Ali and incentives. That's mean all these Ahmed, (2009) stated that Variations e l e m e n t s a r e i m p o r t a n t f o r in rewards and recognition can bring motivation of employee. Hoy and a positive change in work motivation Miskel (1987) was stated that and job satisfaction of the employee. employee motivation is the complex Mullins (1996) described motivation forces, drives, needs that directed a s p r o c e s s w h i c h l e a d s j o b towards the achievement of personal satisfaction but the relationship goals. They imply that there are some b e t w e e n m o t i v a t i o n a n d j o b reasons, which helps the employee to satisfaction was not clear, it can be do their work properly, and give them i l l u s t r a t e d b y m e a n s o f t h e positive energy. motivational theories. For this different authors gave different Objectives of the study: theory for both. Luthan (1998) find that motivation The following are the specific should not be thought of as the only objectives of the study: explanation of behavior, since it 1. To develop and standardize a interacts with other mediating measure to evaluate employee processes and with the environment. engagement, motivation and Job He also found that motivation as, “a Satisfaction. p r o c e s s t h a t s t a r t s w i t h a 2. To study the underlying factors of physiological deficiency or need that job engagement, job satisfaction activates a behavior or a drive that is and motivation. aimed at a goal incentive”. It implies 3. To study the relationship between that psychology of employees play a e m p l o y e e e n g a g e m e n t , j o b crucial role to make the person satisfaction and motivation. motivated. Each and every employee 4. To identify the difference between has some ability that motivates them the male and female respondents to perform and make satisfied with towards Employee Engagement, their job. If we see that intrinsic Job Satisfaction and Motivation. compared to extrinsic motivation and 5. To identify avenues for further the factors that are used in both types research. of motivation enables one to understand the role that motivation F a c t o r s C o n t r i b u t i n g T o p l a y s w i t h j o b s a t i s f a c t i o n . Engagement: M o t i v a t i o n r e s e a r c h e r s h a v e recognized that the desire to make an According to Gallup's Engagement effort can derive from different Measurement Model, employee sources (Grant, 2008). engagement is the sum of four
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Impact of Employee Engagement on Job Satisfaction and Motivation distinct categories: their colleagues, and listen to a. Entitlements: For employees to music on their iPods all day, be engaged, they need to know whereas engaged employees love precisely what's expected of them the people they work with. Some a n d w h a t t h e i r j o b of their coworkers are even responsibilities are. They also considered their actual friends need to be equipped with the tools outside the office. Engaged and technologies that enable employees feel as though they them to do their job well and have a voice at their company. relatively easily. You can't expect When they speak, people listen your workers to love showing up and respond. Engaged employees to the office every day if you're believe that the work they are relying on technology that's more doing is invaluable to their than a decade old. Employees companies. If they were to start need to have an easy access to producing less, everyone would tools required by them to work notice. Engaged employees also more efficiently. The work place feel responsible and are fully m u s t b e c o m f o r t a b l e a n d committed for the work assigned. conducive so as to ensure d. G r o w t h : G r o w t h i s t h e complete employee engagement. benchmark of any individual who b. C o n t r i b u t i o n s : E n g a g e d is working dedicatedly and employees are able to contribute positively. It increases his/her to their organizations in a s e l f - c o n f i d e n c e a n d t h e measurable way on a daily basis. motivation to do better. Engaged And in every organization, there e m p l o y e e s h a v e a d e q u a t e are good workers and not so good opportunities for professional w o r k e r s w h o a r e e a s i l y d e v e l o p m e n t a t t h e i r identifiable. The good workers organizations. On one hand, that a r e c o m p l i m e n t e d a n d means the opportunity to attend appreciated by their superiors on symposiums, conferences, and a job well done. It's not all work trade shows. On another, it all the time either; bosses care means the ability to get promoted, about the well-being of their or at least interview from a workers, inside and outside of the position that carries more office. Superiors of engaged responsibility. employees also understand that While engaged employees are their workers have their sights set satisfied with their jobs, satisfied on moving forward at some point employees are not necessarily during their careers. To that end, e n g a g e d w i t h t h e i r s . S o m e they are interested in helping organizations only care about t h e i r e m p l o y e e s d e v e l o p whether their employees are professionally. satisfied. When much of the staff is c. Community: Satisfied employees satisfied with their jobs, they're might show up to work, ignore content with showing up to the same
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office every day and aren't on the development: According to our lookout for the next job. Because Engagement Report, only 25% of they're satisfied, their companies employees say their companies have low turnover rates, which in offer adequate development s o m e i n s t a n c e s , c o n v i n c e s opportunities. Invest in your management that everything is just team's future and they'll return peachy. the favor. Programmes like FDP, MDP, Skill Development etc. While satisfied employees may must be conducted on a regular handle their job responsibilities basis, to ensure the knowledge decently, they'll never go above and updation of the employees in beyond. This is the key differentiation their area of work. Employees between engaged employees and must be allowed to enhance their satisfied workers. When employees educational qualifications, are engaged, not only are they happy knowledge updation and other to have their jobs, they are always such factors leading to their thinking about how their company career growth. can be better. This might entail 3. Let employees pursue pet streamlining business processes, projects: Doing the same thing at brainstorming new product or work every single day gets tiring service ideas, or never hesitating to and mundane. When employees give a coworker a helping hand when have the opportunity to work in it's needed. other departments and tackle projects they're interested in, Ways to Improve Engagement: they're more likely to be engaged. B y c h a n g i n g t h e w a y y o u r They must be encouraged to organization operates, even slightly, work on Projects that requires you could increase the chances your some funding, patenting, from workers become engaged. With that r e c o g n i z e d in mind, here are six simple tactics U n i v e r s i t i e s / A u t h o r i s e d you can use to increase engagement: Organisations. This keeps the 1. Recognize your employees' hard employees well engaged and work: When your employees do a abreast with the changing trends great job on a significant project, in the market in general and the by all means, tell them how world at large. proud you are. Recognizing your 4. Embrace remote working and employees' efforts regularly (but flexible scheduling: Great perks not constantly) can help improve can create engaged employees. If engagement. This also makes the you haven't done so already, let employees feel motivated to your employees work from home perform better, and this also (at least occasionally). You may brings about the sense of job also want to look into flexible satisfaction. scheduling. Your workers will be 2 . I n v e s t i n p r o f e s s i o n a l happier if they can work when
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and where they want. Every demotivated to work. Instead, employee, male or female has they should be made to feel other responsibilities in life, accountable for their work, in a apart from the workplace. At manner that treats them as such times, if the employee is r e s p o n s i b l e c o n t r i b u t o r s allowed a flexible work schedule, towards the team engagement only as and when required, the and growth of the Organisation. work does not suffer and If you want to take your company to productivity increases. the next level, you should strive to 5. Plan team-building activities produce as many engaged employees regularly: Employees are more as you can. A few investments in likely to be engaged when they get engagement can go a long way toward along with their coworkers. strengthening the foundation of your Schedule team-building activities company — which translates into a like happy hours or potlucks, so happier workforce and a healthier that your employees can get to bottom line. know each other better. You never k n o w w h e n a n a m a z i n g Previous researchers have found out friendship will be made over a a significant relationship between the cup of tea or coffee. Healthy employee motivation and employee friendships must be encouraged satisfaction. Employee satisfaction is in organizations as these also another employee behavior increase the employee interests which has been studied a lot in the and zeal to work. It also creates a behavioral research. Various p o s i t i v e a n d a f f e c t i o n a t e dimensions of employee satisfaction environment, which are two of have been found by the previous the major factors towards team researchers. These researchers have w o r k a n d e n g a g e m e n t a t proved that organizations have to workplace. adopt the policies and practices 6. Treat your staffers like adults: which keep up the motivation level of Anyone who's ever had a boss their employees. High motivation that micromanaged every task level also leads to the higher will tell you how awful it is. You satisfaction of the employees, but this hired your workers to do a job. research paper is exploring the effect They are talented enough to o f E m p l o y e e e n g a g e m e n t o n tackle their work responsibilities E m p l o y e e s a t i s f a c t i o n a n d without having to worry about motivation. you peering over their shoulder every five minutes. Treat your We have learned to find strength and employees like adults and let encouragement in several ways. If them enjoy some measure of you're the encourager, and you find autonomy. Distrust in employees yourself in need of encouragement, f o s t e r s a v e r y n e g a t i v e here are five simple ways that might environment and they feel help you, too:
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1. Being Spiritual – Faith in God 3. Talk to a trusted Friend or Loved helps us to care of things that may not One – Most of us don't like to admit be in our control. We tend to weakness. What will people think? remember God only in times of Swallow your pride and expectations distress, and it does help a great deal of yourself, and find a good friend then. But we must be grateful to Him who will listen objectively. Talking in good times too. When the incidents about our problems releases the at work place, researcher prayed like pressure and brings about solutions. never before. It gave the strength to The bottling up of disturbing deal with the pain of disconnection. thoughts and feelings inside, leads to Many a times, life does not treat us health issues, over a period of time. and behave the way we want it too. Despite all our sensibilities, we 4. Two Are Better Than One - Two are mortals find it really difficult to cope better than one because they have a up with. At such times, spirituality good return for their labor. That's gives us the required boost in positive why it's so important to be part of a thinking, and helps us through any body of people who help share your circumstance, big or small, imagined burden. Even the ones in leadership or unimagined. A brief prayer, a small need accountability friends: non- spiritual thought can give us an judgmental servants who can listen unlimited inner strength, a strange objectively and offer encouragement. positive force that sees us through a If you're married, your own spouse difficult patch. can be an encourager for you. Too often, couples try to hide their flaws 2. Rest and Recharge - Get away if and weaknesses from each other, necessary, but allow your body to instead of admitting and working on catch up physically. If you haven't had them together. Learn how to build a physical check-up in a while, it each other up, to listen without being wouldn't hurt to schedule one. When defensive, and to offer gentle our bodies are run down, our encouragement that leads to helpful emotions and even our spiritual focus solutions, without feeling the need to may suffer. No one expects you to give bring a permanent “fix.” beyond what you are able. Saying yes t o t o o m a n y a c t i v i t i e s o r 5. Being Happy – Happiness is a state responsibilities can leave your body of mind. You don't need a reason to be and spirit in dire need of recharging. happy. And Happiness is definitely B o t h y o u r p r o d u c t i v i t y a n d the keyword to a successful and relationships will suffer if you can't better living. A happy person spreads handle stress well. You may even need happiness around and an unhappy to delegate some responsibilities to soul can only spread frustration another family member or co-worker. around. An encourager is supposed Just like a car, you can't run on empty to advocate positivity. And positivity very long and get very far. comes around only when the heart is happy. For this, you have to learn to
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Impact of Employee Engagement on Job Satisfaction and Motivation ignore menial things, like a negative References: remark, criticism, what people think a b o u t y o u , u n w a r r a n t e d 1. Ali, R., and Ahmed, M. S. (2009). expectations, being mocked at; and The impact of reward and recognition bigger things like anger, ego, and self- programs on employee's motivation centeredness. A happy person is at and satisfaction: an empirical study. peace with himself and with the world International Review of Business around him. When you learn to be Research Papers, 5(4), 270-279. blissful, little things can make you 2. Hanif, MF & Kamal, Y (2009). 'Pay smile. Life seems sorted and the and Job Satisfaction: A Comparative issues that once seem big and Analysis of Different Pakistani magnified become trivial. Commercial Banks', 9th National Research Conference at SZABIST, Conclusion: Islamabad, Munich Personal RePEc Archive, Islamabad. This study was conducted on the 3. Hoy, W. K. & Miskel, C. G. (1987). f a c u l t y m e m b e r s o f I n d i a n Educational Administration: Theory, Educational Institutions. The Research and Educational Institutes in India 4. Kahn, W.A. (1990) 'Psychological generally use the traditional Conditions Of Personal Engagement management practices which results And Disengagement At Work', into the lower involvement of Academy Of Management Journal, employees in organizational work. 33, 692-724. Employee engagement is one 5. Miner, J.B., Ebrahimi, B., & phenomenon which is only going to Wachtel, J.M. (1995). How deficiency develop when employees are more in management contributes to the involved in their work. United States' competiveness problem and what can be done about Satisfaction of employees has it?, Human Resource Management. relationship with the Employee Fall, 363. Engagement as denoted by the result 6. Amabile, T. M., Hill, K. G., of this study, but the study explained Hennessey, B. A., andTighe, E. M. that Employee Engagement has no (1994). The Work Preference relationship with the Employee Inventory: Assessing intrinsic and Motivation. One of the possible extrinsic motivational orientations. reasons of this negative relationship Journal of Personality and Social is lower involvement of the workers. Psychology, 66: 950 –967. The study also explained that there is 7. Balzer, W., Kihm, J., Smith, P., a gender difference in the opinion of Irwin, J., Bachiochi, P., Robie, C., faculty members for Employee Sinar, E., and Parra, L. (1997). Users' E n g a g e m e n t a n d E m p l o y e e manual for the job descriptive index Motivation but no difference was (JDI; 1997 Revision) and the job in found for Job Satisfaction. general (JIG) scales. Ohio: Bowling Green State University.
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R e s o u r c e M a n a g e m e n t i n Journal of Business Research, 60(7), Organizations. London, CIPD. 690-697. 27. satisfaction in public health 30. www.wikipedia.com nursing. Public Health Nursing, 21 31. Zaini et al. (2009). and Chew. (6), 564-571. (2005). Relative influence of gender 28. Stockholm School Of Economics. and working experience on job 29. Wangenheim, F., Evanschitzky, satisfaction of primary school H., & Wunderlich, M. (2007). Does teachers. The Primary School the employee-customer satisfaction Educators, 1 (1), 86. link hold for all employee groups?
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Make in Maharashtra - Needs, Provided SURYADATTA Subsidies and opportunities Dr. Archana Wafgaonkar
Abstract:
This research paper gives us the insight on the opportunities and the subsidies provided by the government. Maharashtra government is offering different subsidies which will actually empower the existence of IT. The new thing offered by Maharashtra Government is integrated IT Township with work culture. It opens a new road for investment but also for technological innovation. Programs of skill development, helping sick units and also helping them by providing capital were some of the measures taken by the government to assist the small units.
Objectives:
Ÿ To study the Make in Maharashtra campaign Ÿ To find the needs and subsidies provided by the government Ÿ To find the opportunities and challenges of the program Ÿ To find the barriers to the movement
Research Methodology:
Ÿ Type of research used is exploratory & descriptive type of research. Ÿ Methods of data collection – Secondary data is used for this research paper. The data is gathered from websites, journals, news paper etc. Ÿ Sample Frame used is Maharashtra State Ÿ Sampling Method used is convenience sampling, which is a non-probability sampling method 'Make in Maharashtra' is an initiative started by the Government of Maharashtra state on the sidelines of the Make in India initiative. The main objective is to create a business friendly atmosphere in Maharashtra by increasing ease of doing business as much as possible. Its Dr. Archana Wafgaonkar Assistant Professor, main target is to increase foreign direct investment and SIMMC, Pune E-mail: [email protected] local investment in the region to further increase
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Make in Maharashtra - Needs, Provided Subsidies and opportunities industrialization in Maharashtra. investment would be helpful to the Make in India focuses on the agro-sectors and farmers. Sterlite following twenty-five sectors of the company is going to invest in e c o n o m y : - 1 ) A u t o m o b i l e s 2 ) Marathwada and Vidarbha. The Automobile Components 3) Aviation company is about to start FAB unit in 4 ) B i o t e c h n o l o g y 5 ) C h e m i c a l s Maharashtra. This will also generate 6 ) C o n s t r u c t i o n 7 ) D e f e n c e 8 ) employment for 30,000 people from m a n u f a c t u r i n g 9 ) E l e c t r i c a l this region [3]. The Hindustan Coca Machinery10) Electronic systems11) C o l a B e v e r a g e s P v t L t d . i n Food Processing12) Information collaboration with state government Technology and Business Process and Jain Irrigation has starting Management 13)Leather 14) Media orange processing facility in Vidarbha and Entertainment 15) Mining 16) Oil to support orange farmers. The Rs and Gas17) Pharmaceuticals18) 600 crore project will benefit 10,000 Ports and Shipping19) Railways20) farmers with an average land holding Renewable Energy 21)Roads and of two acres each. It will also provide Highways 22)Space and astronomy employment to the residents. The 2 3 ) Te x t i l e s a n d G a r m e n t s project called Orange Unnati, would 24)Thermal Power 25)Tourism and leverage “noga” brand (Nagpur Hospitality. As per the new Govt. Orange Growers Association) a Policy 100% FDI is permitted in all s u b s i d i a r y c o m p a n y o f s t a t e the above sectors, except for space government. The investments from (74%), defence (49%) and news Raymonds worth Rs 1,400 crore will media (26%). usher greater investments in textile In make in India week Maharashtra park in Amravati region in Vidarbha. bags Rs. 62,000 crore investment on T h e i n v e s t m e n t w i l l c r e a t e day 1.[1] According to Chief minister employment for 8,100 persons. The of government of Maharashtra is project for manufacturing linen yarn, making efforts to invest in backward cotton spinning, cotton shirt and region reeling under drought and non suits, denim fabric and garment at development.. [5]At Rs 7.94 lakh Nandgaonpeth (Amravati) is expected crore, Maharashtra attracts lion's to help famers in the distirct reeling share of investments The list includes under agrarian crisis. The projects an investment of Rs 1.50 lakh crore would help the cotton growing in the backward regions of Vidarbha farmers in the Vidarbha belt [3]. and Marathwada, which has been the worst affected by the drought and Opportunities in Textile Industry: agrarian crises. While Konkan region (including the Mumbai Metropolitan Textile technology will open up new Region) will see an investment of Rs opportunities in agro-industry. 3.50 lakh crore, Khandesh (North According to chief minister Devendra Maharashtra) will see Rs 25,000 Fernandis, Make in India will boost crore. Pune (Western Maharashtra) 'farm to fashion'. Textile technology is will see Rs 50,000 crore. [2] This likely to open up new avenues in
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Make in Maharashtra - Needs, Provided Subsidies and opportunities multi- sectors generating both drive domestic growth. Foreign investments and employment aircraft and weapons manufacturers opportunities. are invited for investing in the states like Maharashtra, Gujarat, Tamil The innovations can be adapted to Nadu, Andhra Pradesh, Rajasthan, meet the challenges in critical sectors Chhattisgarh and Kerala for setting i n c l u d i n g d e f e n s e , a v i a t i o n , up production facility in these states. agriculture, irrigation and road Foreign countries like China want to construction.[4] invest in Maharashtra. [5][6]
Opportunities - Tourism Industry Maharashtra government is focusing more on domestic tourists as the growth potential is large. 6-7% growth of tourism industry is expected this year by increasing the facilities and infrastructure. MTDC has signed an agreement with Telangana government for promoting Buddhist pilgrimage sites. MTDC also plans to join hands with neighboring states like Madhya Subsidies Provided by Maharashtra Pradesh, Karnataka, Gujarat, Government Telangana and Goa for new tourism Various subsidies and schemes are s i t e s . M a h a r a s h t r a To u r i s t s p r o v i d e d b y M a h a r a s h t r a Development Corporation signed Government to entrepreneurs and 2000 crore for development of small scale industries. There are tourism. three main schemes provided by Maharashtra government -1) Prime Opportunities – Make in India Week Ministers Employee Generation Make in India week: Maharashtra has Programme (PMEGP), Seed Money signed Rs 4.65 lakh crore investment Scheme (SMS), District Industries deals. Companies like Sterlite, Coke, Center Loan Scheme. Sterlite, Coke, Raymond has Prime Minister's Employment invested over Rs. 21,400 crore. Generation Programme – In this D i s p l a y T e c h n o l o g i e s a n d manufacturing project with an Maharashtra Industrial Development investment upto Rs.25 lakhs and Corporation (MIDC) signed a deal to service project upto 10 lakhs are set up an LCD manufacturing unit provided loans from public sector known as Panel FAB, with technical banks, regional rural banks or IDBI. collaboration with Autron of Taiwan. 9 0 % l o a n i s p r o v i d e d t o Large corporations with the huge entrepreneurs and entrepreneurs capital and managerial talent are from backward category and ready to provide strategic support to handicapped people( 95% Loan
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Make in Maharashtra - Needs, Provided Subsidies and opportunities amount). Any individual above 18 amount equal to 30% of total years of age and has passed VIII investment or Rs. 60,000 whichever standard is eligible for this scheme is greater.[7] Seed Money Scheme – This is the loan Challenges[8] given to the unemployed person who • Industrial structure is unbalanced want to become entrepreneur and which affects import substitution meet part of the margin money which is one goal to be achieved by the requirement. Maximum project cost country. should be 25 Lakhs in the state of • Due to poor standards of living M a h a r a s h t r a . Fo r a l l t h e demand for the industrial products is entrepreneurs in the general category low and also purchasing power of the should be given 15% of cost of project people is Low. and backward class people get 20% of • Most of the industries are located the loan amount. The maximum in a particular area like Maharashtra, amount of seed money provided is Gujarat, and Tamil Nadu, there is no 3.75 Lakhs and the rate of interest on progress in the areas like Meghalaya, the seed money extended is 6% per Manipur, J&K, Himachal Pradesh, annum with a holiday period of three Tripura, Odisha, Assam. years. Eligibility conditions to avail • T h e r e i s h u g e a m o u n t o f t h i s l o a n f a c i l i t y a r e – 1 ) expenditure to the government due to Entrepreneur must be unemployed. social problems in investment and 2) D om i c i l e d i n t h e s t a t e of development of public sector Maharashtra for the last 15 years 3) industries. His age should be between 18 to 50 • Private sectors are having years 4) He should have passed at problems of existing resources like least VIII standard. raw materials, improper scale of 3) District Industries Centre Loan production & mismanagement. Scheme • There is a lack of infrastructure & T h i s s c h e m e p r o v i d e s l o a n telecommunication facilities, long assistance in the form of margin seed and short term loans as well as money for the promotion of tiny energy crisis even if due to allowed industries in the semi –urban and F D I m o n e t a r y p r o b l e m s a n d rural areas with a view to generate insufficiency of capital flows is employment opportunities including reducing. self employment. Margin money is • Source of raw material still provided for the candidates whose depends on monsoon, drought & investment does not exceed 2 Lakhs. flood which badly affects the All town and rural areas having a a g r i c u l t u r a l p r o d u c t i o n a n d population of less than 1 Lakh are industrial raw material. covered in this scheme. 20 % of total • Use of out of date machines investment or a maximum of 40,000 increases the cost of production as is provided to entrepreneurs well as the supply of industrial raw belonging to general category. materials. Backward classes are provided with • India industries survive on home
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Make in Maharashtra - Needs, Provided Subsidies and opportunities
demands and major work is done Ÿ Develop medium, small and micro manually using obsolete machines enterprises that increases the cost of production Ÿ I m p r o v e p r o d u c t i v i t y i n and also produces low quality of agriculture goods. Ÿ Decentralize: the government needs to hive off decision making Conclusions: to smaller civic bodies such as Gram Panchayats to get better Ÿ There is progress in every field of results.[4] Maharashtra state. Ÿ Investments are made in all the Bibliography: s e c t o r s s u c h a s e n e r g y, manufacturing, infrastructure, 1. h t t p : / / i n d i a n e x p r e s s . c o m / real estate, social, telecom, textile, article/india/india-news-india/make- MEME, tourism & IT park. in-india-week-maharashtra-bags-rs- Ÿ Subsidy is provided to new 62000-cr-investment-on-day-1/ entrepreneurs for starting new 2 . h t t p : / / i n d i a n e x p r e s s . c o m / businesses article/india/india-news-india/make- Ÿ There is a need to - in-india-week-at-rs-7-94-lakh-crore- Ÿ Develop industrial infrastructure maharashtra-attracts-lions-share-of- Ÿ Develop transport links investments/ Ÿ Spread growth through the state 3. h t t p s : / / e n . w i k i p e d i a . o r g / Ÿ Decentralize authority wiki/Make_in_India 4. h t t p : / / i n d i a n e x p r e s s . c o m Suggestions: /article/cities/mumbai/textile - t e c h n o l o g y - w i l l - o p e n - u p - n e w - Ÿ NEEDS of the process - we need opportunities-in-agro-industry-cm- research centers to encourage devendra-fadnavis/ innovation 5. http://www.makeinindia.com Ÿ Priority should be given for /mumbai-week following things – 6. http://www.firstpost.com/ politics/ Ÿ Preferred Investment Destination 9-things-maharastra-needs-to-get- Ÿ I n c l u s i o n a n d S u s t a i n a b l e right-to-promote-growth-and-jobs- Economic Growth 177938.html. Ÿ Empowerment of Industries and 7. https://www.indiafilings.com/ SMEs l e a r n / m a h a r a s h t r a - s u b s i d y - Ÿ Ease of Doing Business in schemes/ Maharashtra 8. h t t p : / / i d e a s m a k e m a r k e t . Ÿ Ensure Reducing Power Tariff c o m / 2 0 1 5 / 0 2 / c h a l l e n g e s - Ÿ Following things should be utilized o p p o r t u n i t i e s - d e v e l o p m e n t - Ÿ Develop skills among residents india.html Ÿ Improve the tourism potential
98 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 Managing Work life balance and Time, is difficult task for teachers working SURYADATTA in school for deaf in Pune City Dr. Anand G. Gaikwad
Abstract:
Managing Work Life balance and Time, is difficult task for many and important too. Teachers working in deaf schools are also facing this problem. This research focuses on the work life balance and time management of teachers working in deaf school, of Pune city. Teachers working in such schools need to devote more time in preparing for teaching. It is found that, teachers are able to balance their work and life, and their time effectively. They are also investing their time in planning various social activities for students. This study is carried out during 2015 & 2016. Respondents are 56 teachers working presently in deaf schools of Pune city area. Based on findings appropriate conclusions are drawn and suggestions are given to improve their life and 'time management'.
Key words: Work Life Balance, Time Management, Deaf students, Teachers, Sign language, Social activities.
Introduction& Objectives of the selecting this topic:
The tile of research is“Managing Work life balance and Time, is difficult task for teachers working in school for deaf in Pune City”. This research is basically carried out to study and understand whether the teachers working in deaf schools can balance their Work, life and time effectively or not? Teaching deaf students need special training for teaching. Teachers with the special qualification of B. Ed in (Hearing Impaired) are eligible to get the job in such schools. Teachers need to use sign language, for teaching deaf students, which needs lot of preparation. Researcher was curious and hence decided to carry out detailed study.
Prof. Dr. Anand G. Gaikwad Literature Review: Professor & Researcher, Suryadatta's Institute of Business Management & Technology (SIBMT), Bavdhan (BK),Pune Researcher, has read two books out of which one is titled, Email : [email protected] as 'Shravanshastra' authored by Dr. Kalyani Mandke &
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Sou. Aruna Sangekar and published anxiety by Surhud Prakashan, Pune, Ÿ Using a "to do" list of tasks that a September, 2011; another book is person needs to complete can give titled, as 'Karna Badhiranchya a person a sense of control and Wachan Va Lekhan Kaushalyancha accomplishment Vikas' authored by Dr. Supriya Kale & Effective stress management involves Sou. Namita Joshi and published by learning to set limits and to say "No" S u r h u d P r a k a s h a n , P u n e , to some demands that others make. September, 2011. After going These are important aspects to strike through the literature, researcher has w o r k l i f e b a l a n c e a n d ' Ti m e focused on following aspects for Management'. carrying out research study:- 1. Teachers need to invest maximum 3.2 An overview of Deaf students of their time in preparation. In India: 2. Teachers have to plan various The prevalence of deafness in India is activities in school. the second most common cause of 3. Can they really balance their disability. Approximately 63 million “Work and Life? people (6.3%) in India suffer from s i g n i f i c a n t a u d i t o r y l o s s . 3.1 Theory of 'Work Life Balance' Rehabilitation of hearing impaired A meaningful working definition of c h i l d r e n i n I n d i a r e m a i n s a Work-Life Balance is: Meaningful challenging task. Early detection and dailyAchievement and Enjoyment intervention is the mainstay of this in each of my four life quadrants: initiative. Awareness about education Work, Family, Friends and Self.” and rehabilitation of hearing handicapped is low among the Six components of 'Work Life general public and even among the Balance'. medical fraternity. The legal 1.Self-Management, 2. Time definition of “hearing disability” in M a n a g e m e n t , 3 . S t r e s s India as per the Persons with M a n a g e m e n t , 4 . C h a n g e Disability Act, 3(PWD), 1995 is –“a Management, 5. Technology hearing disabled person is one who M a n a g e m e n t & 6 . L e i s u r e has the hearing loss of 60 decibels Management. or more in the better ear for c o n v e r s a t i o n a l r a n g e o f Let us focus on Time Management frequencies”. The Deaf Community Techniques:- Some techniques of is an invisible minority community time management may help a person world-wide, as deaf persons can only to control stress and manage time b e i d e n t i f i e d a f t e r p e r s o n a l effectively. For example: interaction with them. The Deaf Ÿ Becoming more organized and Community in India is not an reducing the generation of clutter organized entity. They lack a sense of Ÿ Setting priorities can help reduce common identity. Sign language,
100 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 ISSN 2454-9169 Managing Work life balance and Time, is difficult task for teachers working in school for deaf in Pune City which is equivalent of oral language, (Hearing Impaired). Their services for those who are deaf, is used for are governed by Zilla Parishad, Pune. communicating with deaf students. While teaching deaf students, teachers need to use sign language Initiatives by the Government through which students understand In the last decade, Government of the concept. This requires extra India, has passed many legislation on efforts for making a particular disability like 'The Rehabilitation concept understandable to students. Council of India' Act (1992). Persons Teachers need to use videos for with Disability Act (1995). The Act making a particular concept easy for e n d e a v o u r s t o p r o m o t e t h e understanding. i n t e g r a t i o n o f l e a r n e r s w i t h disabilities in mainstream schools. It 4.1. Objectives of the Research: includes a section dealing with To find out the reasons and its ill reduced syllabus for disabled people effects on 1. Work life balance and 2. and issuing a concession of a single Management of time of teachers language for the hearing impaired working in such schools. student. It has set up the Ali Yavar Jung National Institute of Hearing 4.2. Scope of the Research Handicapped (NIHH). Several Scope of the research is limited to facilities like training of Personnel at Pune city area only. This study is NIHH, facility of Hearing aid sale at carried out during 2015 & 2016, in the Institute has been provided & A the schools for deaf. Respondents for Directory of Rehabilitation Resources this research were teachers of such for persons with hearing impairment schools. in India consisting of details of S c h o o l s f o r t h e D e a f , A c t s , 4.3. Hypothesis Concessions, Schemes of the “Due to the nature of job, teachers Government of India, is available at working in Deaf schools, find it the Institute. Apart from this various difficult to strike balance between programmes are conducted by their personal lives, work and Government of India for overall manage their time effectively.” development and education of deaf students. 4.4. Research Methodology: Data collected through structured 3.3 Present scenario in Pune City: questionnaire filled by teachers There are about 10 Deaf Schools are working in deaf school of Pune city. in operation at present in Pune city. Mode as a measure of central Nearly about 110 teachers are tendency has been used to measure working in such deaf schools as on the percentage of respondents. Data today. These teachers need to get collected is analysed and inferences qualification in the field of physically have drawn are written at the end of handicapped and especially in each table & graph. Secondary data hearing impaired; i.e. D.Ed. in H.I. s u c h a s c o n c e p t u a l t h e o r y,
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introduction etc. is collected through ► Do you use any technique or books. planning in balancing (managing ) of I) Universe:- timing? If yes, mention. Q. No. 3) There are total 10 deaf schools in Particulars Respondents Percentage operation as on today, in Pune city. Yes 48 89 % No 06 11 % There are total 110 teachers are Total 54 100 % working in such schools as on today. This information is collected through and based on information brochure provided by Executive Officer, Bal Kalyan S a m s t h a , ( R e c r e a t i o n a l & C u l t u r a l C e n t r e f o r Handicapped), Raj Bhaven, Out of the total 56 respondents, only Ganesh Khind, Pune- 411007. 54 were given their views. 48 ii) Sample Size:- respondents are using technique or The sample size taken for this planning in balancing (managing) of survey is total 60 teachers timing whereas only 06 are not working in deaf schools of Pune. carrying out any planning. Teachers Total 60 questionnaires were use latest communication methods, distributed among teachers of teaching aids, supporting materials, such schools through schools while teaching. authorities. Out of this 56 questionnaires were returned by the respondents. Thus the sample ► For the entire development of of 56 is taken as 100% and students, by understanding their analysis has carried out. mental level, do you prepare any iii ) Sampling procedure :- development plan for them? (Q. No. Convenience sampling method 5) was used while collecting data. Particulars Respondents Percentage Yes 55 98 % 5. Data Presentation & Analysis: No 01 02 % Total 56 100 % Based on developed questionnaire, data was collected from these schools; detailed data analysis has been carried out. There are more than 60 teachers working in these schools. Total 56 teachers have filled Out of the total 56 respondents, 55 the questionnaire and the data r e s p o n d e n t s a r e p r e p a r i n g a n a l y s i s w a s c a r r i e d o u t b y development plan for the students for considering this number of 56 as t h e i r e n t i r e d e v e l o p m e n t b y 100%. Let us go through the analysis understanding their mental level. of major questions.
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► Are you organizing any social like to comment that, hypothesis is activities for students? (Q. No. 9) disproved and teachers working in deaf school have good balance of their Particulars Respondents Percentage Yes 51 93 % work and life and they are able to No 04 07 % Total 55 100 % manage their time effectively.
6.2. Conclusion: Based on analysis & findings Researcher has concluded as follows:- Almost, all teachers working in deaf schools are able to manage their time and work life balance. They are also able to manage their personal life and Out of the 56 respondents, 93% of the professional life by using several respondents are organizing different techniques of proper planning and social activities for the students. teaching, which are useful for improving their efficiency, teachers 6. Findings: use latest communication methods, teaching aids, supporting materials, Based on analysis of data following while teaching. They are taking 100% major findings have been drawn by sincere efforts for the students while researcher. teaching. 1) Out of 56 respondents, 89 % of the respondents are using technique 7. Suggestions: or planning in balancing of timing. After going through all the chapters, T e a c h e r s u s e l a t e s t mainly findings and conclusions, we c o m m u n i c a t i o n m e t h o d s , can say that, teachers working in deaf t e a c h i n g a i d s , s u p p o r t i n g schools are able to manage their time materials, while teaching. (Q. 3) and balance their work and life. At the 2) 98 % of the respondents are same time, there is a scope for preparing development plan for eradicating the negative aspects if any the students for their entire present in actual. We cannot forget development after understanding that, there were some respondents their mental level. (Q.5) have chosen the option of neutral, 3) 93% of the respondents opined which means there is a scope for that, they organize different social improvements. Some suggestions are a c t i v i t i e s f o r t h e o v e r a l l given by the researcher are like development of the students. (Q. training programmes on 'Time 9) Management', celebration of 'Birth days' of staff members, 'Get-together' 6.1. Hypothesis disproved etc. may lead to healthy and cordial B a s e d o n a n a l y s i s , f i n d i n g s relations among teachers and it will mentioned above, researcher would also lead to effective work life balance
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and managing time effectively. 3. Dr. Mandake Kalyani & Sou. Sangekar Aruna, ‘Shravanshastra’, 8. Limitations: S u r h u d P r a k a s h a n , P u n e , Researcher has come across the September, 2011. limitations such as, paucity time, 4. Dr. Kale Supriya & Sou. Joshi respondents unwillingness to share Namita, ‘Karn Badhiranchya Wachan information. Va Lekhan Kaushalyancha Vikas’, S u r h u d P r a k a s h a n , P u n e , 9. Bibliography: September, 2011.
A) Books: B) Websites:
1. K o t h a r i C . R . , “ R e s e a r c h 1. www.worklifebalance.com/work- Methodology”, Himalaya Publishing life-balance-defined.html House, Mumbai. (1998) 2nd Ed. 2. ‘Information Brochure of deaf 2. www.work-lifebalance.com schools’ created by Bal Shikshan Samstha (Recreational & Cultural 3. www.alliedacademies.org /.../ Centre for Handicapped), Near Raj rehabilitation-of-hearing-impaired- Bhavan, Ganesh Khind Road, Pune- children-in-india--an-... 411007.
104 SURYA-THE ENERGY, Management Research Journal, Volume - 4 Issue - 1 January - March 2018 Suryadatta Enriching Careers & Enhancing Lives Since 1999 Suryadatta - The Temple of Learning
The Suryadatta Education Foundation, SEF, is a charitable trust registered with the Registrar of Societies, Government of Maharashtra. The Suryadatta Group of Institutes was established in the year 1999, with the blessings of Late Shri Bansilalji & Smt. Ratanbai Chordiya.
The Suryadatta family has blossomed into a bouquet of academic institutions in various disciplines such as Information Technology, Management, Media and Mass Communication, Bio-Informatics, Bio-Technology, Hospitality Management, Interior Designing, Fashion Designing, Retail, IT Enabled Services, Creative Arts, Vocational, Advanced Studies, Junior College, School. Suryadatta has students from many countries and from all parts of India pursuing their education in different streams at various Suryadatta Institutions. Each Institute of the Group is strategically located in the heart of the city and has a dedicated campus providing enlightening and inspiring, academic ambience. Each Institute is spearheaded by well qualified, experienced and dedicated Directors / Principals. The faculty is a rich Academic-Industry mix, many having International exposure. The ethos of Suryadatta is “Enlightening and Disseminating Knowledge for Prosperity” “ kmZ[ZYy©V H ë_fm…”
The Suryadatta Education Foundation runs the following professional & voluntary educational institutions: • Suryadatta Institute of Management & Mass Communication (SIMMC) Ÿ Suryadatta Institute of Business Management & Technology (SIBMT) Ÿ Suryadatta Institute of Management & Information Research (SIMIR) Ÿ Suryadatta College of Management, Information Research & Technology (SCMIRT) Ÿ Suryadatta College of Hospitality Management & Travel Tourism (SCHMTT) Ÿ Pune Institute of Applied Technology (PIAT) Ÿ Suryadatta Institute of Vocational and Advanced Studies (SIVAS) Ÿ Suryadatta Institute of Fashion Technology (SIFT) Ÿ Surya - Kids Ÿ Suryadatta National School (SNS) Ÿ Suryadatta Junior College (SJC) Ÿ Suryadatta Public School (SPS) Ÿ Suryadatta Institute of Mass Communication & Event Management (SIMCEM) Ÿ Suryadatta Institute of Graphics, Multimedia and Animation (SIGMA) Ÿ Suryadatta Institute of Design (SID) Ÿ Suryadatta Research Centre (SRC) Ÿ Suryadatta College of Education Pune (SCOEP) Ÿ Suryadatta Pune Junior College of Arts Commerce & Science (SPJC) Ÿ Suryadatta International Institute of Lifestyle Management (SIILM)
Voluntary Institutes of Suryadatta Group offering various skill based vocational training programs. Free of cost to needy, deserving, economically deprived strata of the society & to devang children. Ÿ Suryadatta Institute of Computer Technology (SICT) Ÿ Suryadatta College of Management & Information Technology (SCMIT) Ÿ Suryadatta Institute of English & Foreign Languages (SIEFL) Ÿ Suryadatta Institute of Rehabilitation of Special Children (SIRSC) Ÿ Suryadatta Fitness & Sports Academy (SFSA) Ÿ Suryadatta Institute of Health Sciences (SIHS) Ÿ Suryadatta Global Finishing School (SGFS) Ÿ Suryadatta Institute of Beauty & Wellness (SIBW) Ÿ Suryadatta Centre of Skill Development & CSR (SCSD-CSR) B-School of International Repute
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