Tim Allen Still America's Favorite Tv Personality

The

THE HARRIS POLL 1995 # 66 For Release: October 23, 1995

TIM ALLEN STILL AMERICA'S FAVORITE TV PERSONALITY

Jerry Seinfeld moves up to #2,ahead of Oprah Winfrey.

by Humphrey Taylor

Tim Allen retains his position as America's favorite TV personality, in a nationwide Harris Poll of 1,005 adults surveyed between September 28 and October 1st. Jerry Seinfeld moves up, from third position last year and fourth position in 1993, to take the number two spot from Oprah Winfrey, who slips to number 3.

David Letterman moves up from number six to number four, followed by Bill Cosby and Roseanne.

Three new names appear in this year's top ten for-the first time: Martin Lawrence (#7),Kelsey Grammer (#8) and Brett Butler (#9).

Rush Limbaugh, Candice Bergen and Peter Jennings who were all in last year's top 10, drop off this year's top ten listing.

One of this year's newcomers to the list, Martin Lawrence, is actually number one among viewers aged 18 to 24, among Hispanics and among African Americans. Angela Lansbury, who doesn't make the top 10 for the whole population is number one with people over 65. And Oprah Winfrey is number one with women.

Humphrey Taylor is the Chairman and CEO of Louis Harris and Associates, Inc.

Louis Harris & Associates, Inc. 11 1 Fifth Avenue NYC (212) 539-9600 TABLE 1

FAVORITE TV PERSONALITY

"Who is your favorite N personality?"

CURRENT POSITION IN POSITION 1994 1993

Tim Allen Jerry Seinfeld Oprah Winfrey David Letterman Bill Cosby Roseanne Martin Lawrence Kelsey Grammer Brett Butler Jay Leno

-- - * Not in top 10.

DROPPED OUT OF TOP 10 IN 1995 Rush Limbaugh (#7 in 1994), Candice Bergen (#9 in 1994) and Peter Jennings (#I0in 1994).

-RSONALITY AMONG DIFFERENT GROUPS

Among: Men: Tim Allen Women: Oprah Winfrey

Aged 18-24: Martin Lawrence Aged 65 and over: Angela Lansbury

White: Tim Allen Black: Martin Lawrence Hispanic: Martin Lawrence METHODOLOGY

This Harris Poll was conducted by telephone within the United States between September 28 and October 1, among a nationwide cross section of 1,005 adults. Figures for age, sex, race, education and number of adults in household were weighted where necessary to bring them into line with their actual proportions in the population.

In theory, with a sample of this size, one can say with 95 percent certainty that the results have a statistical precision of plus or minus 3 percentage points of what they would be if the entire adult population had been polled with complete accuracy. Unfortunately, there are several other possible sources of error in all polls or surveys that are probably more serious than theoretical calculations of sampling error. They include refusals to be interviewed (non-response), question wording and question order, interviewer bias, weighting by demographic control data and screening (e.g., for likely voters). It is difficult or impossible to quantify the errors that may result from these factors.

This statement conforms to the principles of disclosure of National Council on Public Polls.

Contact Louis Harris and Associates, Inc., Information Services, 111 Fih Avenue, New York, N.Y. 10003, (212) 539-9697, for complete demographic details for the questions in this release.

Compusewe address: 76702,2063 Other E-mail: [email protected]