PERFORMANCE REPORT
The 26th Annual Palm Beach Holiday Boat Parade and Toy Drive spread cheer to hundreds of thousands of people watching from the parade route and from the comfort of their own homes on December 5th and again airing on December 13 on WPBF Channel 25. The parade made its way up the Intracoastal Waterway from North Palm Beach to the Jupiter Inlet Lighthouse. Approximately 5,500 toys were collected by a fleet of volunteer boats, many of which carried uniformed Marines. Toys for Tots and Little Smiles reported the total number of toys collected in 2020 is 11,273. Members of the community donated $5,000, which all went towards toy purchases for Toys for Tots and Little Smiles. Scoring during the parade was carried out by a prestigious group of judges. This year’s panel of judges included local Freedom Boat Club 11,273 Owner Dan Lund, Palm Beach County Commissioner Maria Marino, TOYS COLLECTED IN 2020 State Representative John Snyder, Sea Land Insurance President Lori Sousa, Jupiter Mayor Todd Wodraska, and former Palm Beach County Commissioner Karen Marcus. EMAIL MARKETING
DISTRIBUTION LIST: 3,437 Number of emails: 14
• December 8 Results: 33% Open Rate, 18% Click Rate • November 20 Results: 25% Open Rate, 14% Click Rate • November 25 Results: 31% Open Rate, 19% Click Rate • November 13 Results: 26% Open Rate, 6% Click Rate • November 5 Results: 57% Open Rate, 88% Click Rate • October 29 Results: 25% Open Rate, 15% Click Rate • October 26 Results: 24% Open Rate, 9% Click Rate • October 22 Results: 26% Open Rate, 33% Click Rate • October 19 Results: 52% Open Rate, 42% Click Rate • October 15 Results: 32% Open Rate, 12% Click Rate SHARE: • September 9 Results: 23% Open Rate, 10% Click Rate • July 22 Results: Join Our Email List 28% Open Rate, 12% Click Rate • July 16 Results: 39% Open Rate, 16% Click Rate
In addition, the Palm Beach Holiday Boat Parade Sponsor board was included in Boat Parade event invites, reminders and the monthly MIAPBC CrossCurrents Newsletter: 21 emails, 5,000+ recipients.
Sponsor the 26th Annual Palm Beach Holiday Boat Parade: Four Fast Facts!
This year’s Palm Beach Holiday Boat Parade (PBHBP) will bring holiday cheer to hundreds of thousands in South Florida this December. Have you entered your vessel in the parade? Entry is free and top finishers will collectively win $10,000 in cash and prizes! If not, submit your entry here!
/ SOCIAL MEDIA • Total Page Impressions, Organic: 338k • Total Page Impressions, Paid: 32k • Total Post Reach, Organic: 189k users, +4.9k • Total Post Reach, Paid: 56k • Total Post Clicks, Organic: 6.2k • Total Post Clicks, Paid: 1.2k • Total Page Impressions, Organic: 338k • Total Page Impressions, Paid: 5.8k • Total Traffic, Organic: 842 clicks, +537 • Total Engagement, Organic: 9.8k • Total Engagement, Paid: 62.4k • Total Video Views: 447 • Total New Likes, Organic: 766 • Message Connections: 677, +30 • Fans: 5,337, +766 • Videos: 4,847 Minutes Viewed • Video Net Followers: 761 • Video Complete Views: 15k • Video Reach: 13k, +177 • PBHBP Group: 172 Members • Story Comments: 1.1k • Story Shares: 896 SOCIAL MEDIA New Platform • Followers: 377 • Engagement: 2.9k • Post Comments: 95 • Post Likes: 2.9k • Stories: 1.8k
FOR MORE INFORMATION ABOUT THE PALM BEACH HOLIDAY BOAT PARADE SPONSORSHIP CALL (561) 863-0012. SOCIAL MEDIA
WPBF 25 Breaking News with Santa’s Head Elf
Grand Marshals Mo & Sally from Kool 105.5
Additional YouTube Videos Include: • Santa’s Head Elf at Safe Harbor N. Palm Beach Marina • 26th Annual Palm Beach Holiday Boat Parade Overview • 25th Annual Palm Beach Holiday Boat Parade Overview
FOR MORE INFORMATION ABOUT THE PALM BEACH HOLIDAY BOAT PARADE SPONSORSHIP CALL (561) 863-0012. PRINT & DIGITAL ADVERTISING
THANK YOU SPONSORS
Gulfstream Marine S S Air Conditioning & Refrigeration YACHT SALES
PBBOATPARADE PALMBEACHBOATPARADE PALMBEACHBOATPARADE.COM
Taking Palm Beach Coastal Angler County by Land Magazine Palm Beach Sea to Help Local Full Page Print Advertisement Families in Need
Enter SATURDAY DECEMBER 5 Your Boat. 6:00 P It s FREE IN CASH $10,000 AND PRIZES!
Help bring cheer to families in Palm Beach County by donating toys, money, or shopping our Ama on Wishlist.
BENEFITING pbboatparade palmbeachboatparade palmbeachboatparade.com NORTH PALM BEACH TO THE JUPITER LIGHTHOUSE PRINT & DIGITAL ADVERTISING
Palm Beach Florida Weekly Half Page Print Advertisement
North Palm Beach to the Enter TH Jupiter Inlet Your Boat. DECEMBER 5 Li hthouse
It s FREE 6:00 P pbboatparade IN CASH BENEFITING $10,000 AND PRIZES! palmbeachboatparade palmbeachboatparade.com
Gulfstream arine A/C • E.J. Schrader attress Co. • Ferreira Construction • Jetty’s • Palmdale Oil • Rybo ich • S uare Grouper • U Tiki • The Detail Dude • UBS Smith Wealth anagement
Palm Beach Florida Weekly Email Campaign Dec. 1, 2020 • Total Impressions: 82k • Open Rate: 11.92% Average: 10% • Total Clicks: 160 • Website Clicks: 1.6k • Click Rate: 2.86% Average: 1.5% • Interations: 6.6k • Targeted Records: 55.5k PRINT & DIGITAL ADVERTISING
Palm Beach Florida Weekly Digital Display Advertisements Sizes include: 300x250, 728x90, 160x600, 300x50, and 320x50 • Overall CTR: .19% Average: .06-.08% PRINT & DIGITAL ADVERTISING
Ballyhoo Media Digital Billboard Advertisement
Munchin Fun PRINT/DIGITAL MEDIA Digital Display Advertisements Palm Beach Florida Weekly, Coastal Angler Magazine Palm Beach, Munchkin Fun, Hubbard Radio, iHeartRadio, WPBF25 News
Munchkin Fun Digital Display Advertisements Sizes include: 300x250, 728x90, 160x600, 300x50, and 320x50 • Clicks: 156 • Views: 3,481 • 3rd Most Clicked Linked in Newsletter
FOR MORE INFORMATION ABOUT THE PALM BEACH HOLIDAY BOAT PARADE SPONSORSHIP CALL (561) 863-0012. PRINT & DIGITAL ADVERTISING
Poster, Flyer
Save the Date Rack Card PRINT & DIGITAL ADVERTISING
26th Annual Boat Parade T-shirt
VIP VIEWING PARTY Saturday, December 5, 2020 5:00p.m. 8:00p.m. North Palm Beach Marina 1037 arina Dri e, N. Palm Beach, FL 33408
Please join us for an e ening of holiday cheer as we launch the 26th Annual Palm Beach Holiday Parade Enjoy a catered dinner pro ided by Farmer s Table, open bar, complimentary alet park ing, DJ and more Festi e attire is encouraged.
IAPBC ember Tickets: $40 for adults and $10 for children 12 and under. Non ember Tickets: $50 for adults and $15 for children 12 and under.
CLICK TO REGISTER
Bring a new, unwrapped toy to benefit our toy dri e.
BENEFITING
COVID INFORMATION: Guests are required to wear masks per PBC Ordinance & CDC guidelines. Touchless temperature screening will take place at the entrance. Social distancing will be in effect. Please do not attend if you are experiencing respiratory or flu-like symptoms, or if you are sick including fever, cough, or gastro-intestinal issues. Additionally, please do not attend, if you have been diagnosed with COVID-19, or had direct contact with an individual diagnosed with or suspected to have COVID-19 in the past 14 days. We strongly recommend that anyone who is considered to be “high-risk” under CDC guidelines, refrain from coming to the party. 200 460GUESTS GUESTS ATTENDED THE ATTENDED SOCIALLY DISTANCED 2019 VIP PARTY 2020 VIP PARTY Viewing Party Invite
FOR MORE INFORMATION ABOUT THE PALM BEACH HOLIDAY BOAT PARADE SPONSORSHIP CALL (561) 863-0012. SHARE: MEDIA/PRESS Join Our Email List
232K+ TOYS COLLECTED Support Needed for MIAPBC-Led Palm Beach Holiday Boat Parade with Record Demand for Toys in Palm Beach County IN 26 YEARS
(NORTH PALM BEACH, FL) The demand for toy donations is “bigger than ever,” according to Marine Industries Association of Palm Beach County's (MIAPBC) Executive Director Alyssa Freeman. The MIAPBC hosts the Palm Beach Holiday Boat Parade (PBHBP) and Toy Drive. As families seek assistance in bringing joy to children this holiday season, the MIAPBC is asking members of the community and businesses for support. “We’re encouraging people to enjoy this year’s Palm Beach Holiday Boat Parade and support the Toy Drive if able,” says Freeman. “The parade and toy drive give everyone in our community an opportunity to celebrate the holiday season,” she continues.
The 26th Annual PBHBP and 21st Annual Toy Drive supporting Toys for Tots and Little Smiles is set for December 5, 2020. The parade, which will include the only traveling fireworks show of the year in Palm Beach County, will feature dozens of holiday-themed boats and yachts traveling on the Intracoastal Waterway from North Palm Beach to the Jupiter Inlet Lighthouse. /
PRESS RELEASES DISTRIBUTED: 4
• The Palm Beach Post, Holiday boat parade returns for 26th year Saturday, By Jodie Wagner, Posted Dec. 1, 2020 at 1:26 PM • Sun-Sentinel, These holiday boat parades hit the waterways this weekend:, By: PHILLIP VALYS, Posted: DEC 11, 2020 AT 1:29 PM • Palm Beach Illustrated, All Aboard for the Palm Beach Holiday Boat Parade, By Site Staff -December 3, 2020 • Sun-Sentinel, Pandemic plunders another holiday boat parade, By ROD STAFFORD HAGWOOD, OCT 21, 2020 AT 12:40 PM • In Florida, Palm Beach Holiday Boat Parade Kicks Off at 1000 NORTH, • Palm Beach Florida Weekly, Boat parade to light the water, collect gifts, December 03, 2020 • Jupiter Magazine, Insiders Guide, Holiday Boat Parade, By Site Staff -December 2, 2020 • Waterfront Times, Fewer Boat Parades to Celebrate 2020 Holidays • TCPalm.com, Christmas boat parades deck the waters, By Laurie K. Blandford, Published 4:17pm ET Dec 2, 2020 • Travel Awaits, Jordon Palmer, Published November 27, 2020 • WPBF News Online, Local groups gearing up for the 26th Palm Beach Boat Parade, By Wakisha Bailey, 1:43 PM EDT Oct 7, 2020 • Palm Beach Florida Weekly, Marine Industries Association preps for boat parade, toy drive, Published November 5, 2020 • Sun-Sentinel, Sleigh, what? 5 Christmas boat parades still afloat this month in South Florida, By: Phillip Valys, Dec. 1, 2020 • WPBF News Online, Holiday Boat Parade Toy Drive raises $5,000, gives 5,000 toys to Little Smiles of South Florida, By Terri Parker, Updated: 7:42 PM EST Dec 14, 2020 • The Palm Beach Post, Palm Beach Gardens nonprofit launches annual toy drive to support children in need, By Jodie Wagner, Published 10:51am EST November 18, 2020. NEWS NEWS PARTNER
The parade aired live on the WPBF 25 News Facebook page, mobile app, and at WPBF.com. In addition, the parade aired on WPBF Channel 25 at 8 p.m. on Sunday, December 13.
Ron Burke, WPBF 25 News Anchor / Reporter MIAPBC Executive Director, Alyssa Freeman
Total National and Local TV Audience: 783k Channel / December 10, 2020: Total Online News Audience: 32k • WPBF 25 News at 6:00PM Total Number of Clips: 26 • WPBF 25 News at 11:00
Channel / December 4, 2020: Channel / December 11, 2020: • NewsChannel 5 at 5:30 • WPBF 25 News Mornings • Today on 5 at 5 • WPBF 25 News at Noon • Today on 5 at 7 • WPBF 25 News at 9:00am • FOX 29 News at 10:30 • WPBF 25 News at 5:00 PM • NewsChannel 5 at 11 • WPBF 25 News at 11:00
Channel / December 5, 2020: Channel / December 12, 2020: • Today on 5 at 10 • WPBF 25 News Mornings • WATCH LIVE: Palm Beach Holiday Boat Parade Channel / December 13, 2020: Channel / December 6, 2020: • WPBF 25 News at 6:00PM • CBS12 News at 11:00P • Palm Beach Holiday Boat Parade • WPBF 25 News Mornings Channel / December 14, 2020: Channel / December 7, 2020: • WPBF 25 News Mornings • WPBF 25 News at 9:00am RADIO RADIO PARTNERS
• 30 Live/recorded promotional announcements to air between Nov. 25 - Dec. 5, 2020 across Kool 105.5, Gater 98.7 & Wild 95.5. • Inclusion on all iHeart Media PB Stations websites Oct. 14 - Dec. 5, 2020. • Social media Posts tagging PBHBP • Facebook live interview with Mo & Sally Morning Show on Kool 105.5
Grand Marshals Mo & Sally from KOOL 105.5
• Inclusion in (:30) PSAs to air November 2nd -December 5th on WRMF, WIRK, WEAT, WMBX, WRMF-HD4, WMEN & WFTL. PSAs will air a minimum of 5x per week per station; a total of 140x • Interview on the South Florida Sunday Show, which will air prior to the event on WIRK, WRMF, WEAT, WFTL, WMEN & WMBX (Interview date: Monday, November 23rd at 2pm via phone Air Date: Sunday, November 29th (6am-7am) • 10x (:10) live/recorded promotional announcements to air November 30th-December 5th on WRMF, WIRK, WEAT, WMBX, WRMF-HD4,WMEN & WFTL • Inclusion on the WRMF, WIRK, WEAT, WMBX, WMBX-HD2, WMEN & WFTL Community Calendars with event information regarding 26th Annual Palm Beach Holiday Boat Parade. • Inclusion on the WRMF, WIRK,WEAT, WMBX, WRMF-HD4, WMEN & WFTL facebook pages sharing the Marine Industries Assoc./Boat Parade facebook event 60 times. Web inclusion with custom contest page • Online and/or mobile app WEBSITE Marinepbc.org
• New in 2020, Cash donations were accepted online, and the community was encouraged to purchase toys by visiting the PBHBP Amazon Wish List, and ship toys directly to the MIAPBC office in North Palm Beach.
• PBHBP T-shirts are available for sale online, all proceeds go to Toys for Tots, and Little Smiles of Florida
FOR MORE INFORMATION ABOUT THE PALM BEACH HOLIDAY BOAT PARADE SPONSORSHIP CALL (561) 863-0012. CAMPAIGNS & CONTESTS
T-shirt Design Deck Your Boat
Fan Favorite PBHBP Zoom Trivia