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Performance Report PERFORMANCE REPORT The 26th Annual Palm Beach Holiday Boat Parade and Toy Drive spread cheer to hundreds of thousands of people watching from the parade route and from the comfort of their own homes on December 5th and again airing on December 13 on WPBF Channel 25. The parade made its way up the Intracoastal Waterway from North Palm Beach to the Jupiter Inlet Lighthouse. Approximately 5,500 toys were collected by a fleet of volunteer boats, many of which carried uniformed Marines. Toys for Tots and Little Smiles reported the total number of toys collected in 2020 is 11,273. Members of the community donated $5,000, which all went towards toy purchases for Toys for Tots and Little Smiles. Scoring during the parade was carried out by a prestigious group of judges. This year’s panel of judges included local Freedom Boat Club 11,273 Owner Dan Lund, Palm Beach County Commissioner Maria Marino, TOYS COLLECTED IN 2020 State Representative John Snyder, Sea Land Insurance President Lori Sousa, Jupiter Mayor Todd Wodraska, and former Palm Beach County Commissioner Karen Marcus. EMAIL MARKETING DISTRIBUTION LIST: 3,437 Number of emails: 14 • December 8 Results: 33% Open Rate, 18% Click Rate • November 20 Results: 25% Open Rate, 14% Click Rate • November 25 Results: 31% Open Rate, 19% Click Rate • November 13 Results: 26% Open Rate, 6% Click Rate • November 5 Results: 57% Open Rate, 88% Click Rate • October 29 Results: 25% Open Rate, 15% Click Rate • October 26 Results: 24% Open Rate, 9% Click Rate • October 22 Results: 26% Open Rate, 33% Click Rate • October 19 Results: 52% Open Rate, 42% Click Rate • October 15 Results: 32% Open Rate, 12% Click Rate SHARE: • September 9 Results: 23% Open Rate, 10% Click Rate • July 22 Results: Join Our Email List 28% Open Rate, 12% Click Rate • July 16 Results: 39% Open Rate, 16% Click Rate In addition, the Palm Beach Holiday Boat Parade Sponsor board was included in Boat Parade event invites, reminders and the monthly MIAPBC CrossCurrents Newsletter: 21 emails, 5,000+ recipients. Sponsor the 26th Annual Palm Beach Holiday Boat Parade: Four Fast Facts! This year’s Palm Beach Holiday Boat Parade (PBHBP) will bring holiday cheer to hundreds of thousands in South Florida this December. Have you entered your vessel in the parade? Entry is free and top finishers will collectively win $10,000 in cash and prizes! If not, submit your entry here! / SOCIAL MEDIA • Total Page Impressions, Organic: 338k • Total Page Impressions, Paid: 32k • Total Post Reach, Organic: 189k users, +4.9k • Total Post Reach, Paid: 56k • Total Post Clicks, Organic: 6.2k • Total Post Clicks, Paid: 1.2k • Total Page Impressions, Organic: 338k • Total Page Impressions, Paid: 5.8k • Total Traffic, Organic: 842 clicks, +537 • Total Engagement, Organic: 9.8k • Total Engagement, Paid: 62.4k • Total Video Views: 447 • Total New Likes, Organic: 766 • Message Connections: 677, +30 • Fans: 5,337, +766 • Videos: 4,847 Minutes Viewed • Video Net Followers: 761 • Video Complete Views: 15k • Video Reach: 13k, +177 • PBHBP Group: 172 Members • Story Comments: 1.1k • Story Shares: 896 SOCIAL MEDIA New Platform • Followers: 377 • Engagement: 2.9k • Post Comments: 95 • Post Likes: 2.9k • Stories: 1.8k FOR MORE INFORMATION ABOUT THE PALM BEACH HOLIDAY BOAT PARADE SPONSORSHIP CALL (561) 863-0012. SOCIAL MEDIA WPBF 25 Breaking News with Santa’s Head Elf Grand Marshals Mo & Sally from Kool 105.5 Additional YouTube Videos Include: • Santa’s Head Elf at Safe Harbor N. Palm Beach Marina • 26th Annual Palm Beach Holiday Boat Parade Overview • 25th Annual Palm Beach Holiday Boat Parade Overview FOR MORE INFORMATION ABOUT THE PALM BEACH HOLIDAY BOAT PARADE SPONSORSHIP CALL (561) 863-0012. PRINT & DIGITAL ADVERTISING THANK YOU SPONSORS Gulfstream Marine S S Air Conditioning & Refrigeration YACHT SALES PBBOATPARADE PALMBEACHBOATPARADE PALMBEACHBOATPARADE.COM Taking Palm Beach Coastal Angler County by Land Magazine Palm Beach Sea to Help Local Full Page Print Advertisement Families in Need Enter SATURDAY DECEMBER 5 Your Boat. 6:00 P Its FREE IN CASH $10,000 AND PRIZES! Help bring cheer to families in Palm Beach County by donating toys, money, or shopping our Amaon Wishlist. BENEFITING pbboatparade palmbeachboatparade palmbeachboatparade.com NORTH PALM BEACH TO THE JUPITER LIGHTHOUSE PRINT & DIGITAL ADVERTISING Palm Beach Florida Weekly Half Page Print Advertisement North Palm Beach to the Enter TH Jupiter Inlet Your Boat. DECEMBER 5 Lihthouse Its FREE 6:00 P pbboatparade IN CASH BENEFITING $10,000 AND PRIZES! palmbeachboatparade palmbeachboatparade.com Gulfstream arine A/C • E.J. Schrader attress Co. • Ferreira Construction • Jetty’s • Palmdale Oil • Ryboich • Suare Grouper • UTiki • The Detail Dude • UBS Smith Wealth anagement Palm Beach Florida Weekly Email Campaign Dec. 1, 2020 • Total Impressions: 82k • Open Rate: 11.92% Average: 10% • Total Clicks: 160 • Website Clicks: 1.6k • Click Rate: 2.86% Average: 1.5% • Interations: 6.6k • Targeted Records: 55.5k PRINT & DIGITAL ADVERTISING Palm Beach Florida Weekly Digital Display Advertisements Sizes include: 300x250, 728x90, 160x600, 300x50, and 320x50 • Overall CTR: .19% Average: .06-.08% PRINT & DIGITAL ADVERTISING Ballyhoo Media Digital Billboard Advertisement Munchin Fun PRINT/DIGITAL MEDIA Digital Display Advertisements Palm Beach Florida Weekly, Coastal Angler Magazine Palm Beach, Munchkin Fun, Hubbard Radio, iHeartRadio, WPBF25 News Munchkin Fun Digital Display Advertisements Sizes include: 300x250, 728x90, 160x600, 300x50, and 320x50 • Clicks: 156 • Views: 3,481 • 3rd Most Clicked Linked in Newsletter FOR MORE INFORMATION ABOUT THE PALM BEACH HOLIDAY BOAT PARADE SPONSORSHIP CALL (561) 863-0012. PRINT & DIGITAL ADVERTISING Poster, Flyer Save the Date Rack Card PRINT & DIGITAL ADVERTISING 26th Annual Boat Parade T-shirt VIP VIEWING PARTY Saturday, December 5, 2020 5:00p.m. 8:00p.m. North Palm Beach Marina 1037 arina Drie, N. Palm Beach, FL 33408 Please join us for an eening of holiday cheer as we launch the 26th Annual Palm Beach Holiday Parade Enjoy a catered dinner proided by Farmers Table, open bar, complimentary alet park- ing, DJ and more Festie attire is encouraged. IAPBC ember Tickets: $40 for adults and $10 for children 12 and under. Nonember Tickets: $50 for adults and $15 for children 12 and under. CLICK TO REGISTER Bring a new, unwrapped toy to benefit our toy drie. BENEFITING COVID INFORMATION: Guests are required to wear masks per PBC Ordinance & CDC guidelines. Touchless temperature screening will take place at the entrance. Social distancing will be in effect. Please do not attend if you are experiencing respiratory or flu-like symptoms, or if you are sick including fever, cough, or gastro-intestinal issues. Additionally, please do not attend, if you have been diagnosed with COVID-19, or had direct contact with an individual diagnosed with or suspected to have COVID-19 in the past 14 days. We strongly recommend that anyone who is considered to be “high-risk” under CDC guidelines, refrain from coming to the party. 200 460GUESTS GUESTS ATTENDED THE ATTENDED SOCIALLY DISTANCED 2019 VIP PARTY 2020 VIP PARTY Viewing Party Invite FOR MORE INFORMATION ABOUT THE PALM BEACH HOLIDAY BOAT PARADE SPONSORSHIP CALL (561) 863-0012. SHARE: MEDIA/PRESS Join Our Email List 232K+ TOYS COLLECTED Support Needed for MIAPBC-Led Palm Beach Holiday Boat Parade with Record Demand for Toys in Palm Beach County IN 26 YEARS (NORTH PALM BEACH, FL) The demand for toy donations is “bigger than ever,” according to Marine Industries Association of Palm Beach County's (MIAPBC) Executive Director Alyssa Freeman. The MIAPBC hosts the Palm Beach Holiday Boat Parade (PBHBP) and Toy Drive. As families seek assistance in bringing joy to children this holiday season, the MIAPBC is asking members of the community and businesses for support. “We’re encouraging people to enjoy this year’s Palm Beach Holiday Boat Parade and support the Toy Drive if able,” says Freeman. “The parade and toy drive give everyone in our community an opportunity to celebrate the holiday season,” she continues. The 26th Annual PBHBP and 21st Annual Toy Drive supporting Toys for Tots and Little Smiles is set for December 5, 2020. The parade, which will include the only traveling fireworks show of the year in Palm Beach County, will feature dozens of holiday-themed boats and yachts traveling on the Intracoastal Waterway from North Palm Beach to the Jupiter Inlet Lighthouse. / PRESS RELEASES DISTRIBUTED: 4 • The Palm Beach Post, Holiday boat parade returns for 26th year Saturday, By Jodie Wagner, Posted Dec. 1, 2020 at 1:26 PM • Sun-Sentinel, These holiday boat parades hit the waterways this weekend:, By: PHILLIP VALYS, Posted: DEC 11, 2020 AT 1:29 PM • Palm Beach Illustrated, All Aboard for the Palm Beach Holiday Boat Parade, By Site Staff -December 3, 2020 • Sun-Sentinel, Pandemic plunders another holiday boat parade, By ROD STAFFORD HAGWOOD, OCT 21, 2020 AT 12:40 PM • In Florida, Palm Beach Holiday Boat Parade Kicks Off at 1000 NORTH, • Palm Beach Florida Weekly, Boat parade to light the water, collect gifts, December 03, 2020 • Jupiter Magazine, Insiders Guide, Holiday Boat Parade, By Site Staff -December 2, 2020 • Waterfront Times, Fewer Boat Parades to Celebrate 2020 Holidays • TCPalm.com, Christmas boat parades deck the waters, By Laurie K. Blandford, Published 4:17pm ET Dec 2, 2020 • Travel Awaits, Jordon Palmer, Published November 27, 2020 • WPBF News Online, Local groups gearing up for the 26th Palm Beach Boat Parade, By Wakisha Bailey, 1:43 PM EDT Oct 7, 2020 • Palm Beach Florida Weekly, Marine Industries Association preps for boat parade, toy drive, Published November 5, 2020 • Sun-Sentinel, Sleigh, what? 5 Christmas boat parades still afloat this month in South Florida, By: Phillip Valys, Dec. 1, 2020 • WPBF News Online, Holiday Boat Parade Toy Drive raises $5,000, gives 5,000 toys to Little Smiles of South Florida, By Terri Parker, Updated: 7:42 PM EST Dec 14, 2020 • The Palm Beach Post, Palm Beach Gardens nonprofit launches annual toy drive to support children in need, By Jodie Wagner, Published 10:51am EST November 18, 2020.
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