DOCSLIB.ORG

Xm Satellite Radio and Starbucks Enter Into Strategic Marketing Alliance

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Xm Satellite Radio and Starbucks Enter Into Strategic Marketing Alliance NEWS RELEASE XM SATELLITE RADIO AND STARBUCKS ENTER INTO STRATEGIC MARKETING ALLIANCE 4/3/2004 "STARBUCKS HEAR MUSIC®" CHANNEL WILL LAUNCH THIS FALL ON XM RADIO Washington D.C., August 03, 2004 -- XM Satellite Radio, Inc. (Nasdaq: XMSR), the nation's leading satellite radio provider, and the Starbucks Coffee Company (Nasdaq: SBUX) have entered into an exclusive, multi-year strategic marketing alliance. As part of the agreement, the "Starbucks Hear Music" channel, featuring music programming from Hear Music, the voice of music at Starbucks, will debut this fall for XM Radio's more than 2.1 million subscribers. Beginning in 2005, millions of Starbucks customers will be able to listen to the "Starbucks Hear Music" channel programming and be exposed to XM in more than 4,000 Starbucks locations nationwide. According to Hugh Panero, President and CEO, XM Satellite Radio, "XM's presence at Starbucks locations will greatly accelerate awareness of our popular satellite radio service. This is an exciting marketing alliance matching Starbucks, one of the world's best known and respected brands with a huge and loyal customer base, with XM Radio, one of the hottest entertainment products to launch in the last 20 years. The Starbucks customer and the XM customer share similar lifestyles and music passions, and it is only natural that they share a latte and listen to music together." "XM Radio shares our passion for music, which has always been an integral part of the Starbucks music and entertainment experience," said Howard Schultz, Starbucks chairman. "Through the XM 'Starbucks Hear Music' channel, we will continue to build recognition of the Hear Music brand, which is an important building block in 1 growing and extending the music experience at Starbucks." "We are thrilled to be working with XM as we both strive to bring innovation to the music industry in bold and unique ways," said Ken Lombard, president, Starbucks Entertainment. "Through the "Starbucks Hear Music" channel on XM, people will be able to take the Starbucks music experience with them wherever they go, and millions of loyal Starbucks customers will be exposed to XM in our stores nationwide." Earlier this year, Starbucks opened the first Hear Music Coffeehouse in Santa Monica, California, giving customers the opportunity to create personalized CDs in about the time it takes to order a latte. Later this fall, Starbucks also plans to roll-out a CD burning service to select Starbucks Company-operated locations. About Starbucks Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world, with more than 8,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. In addition to its retail operations, the Company produces and sells bottled Frappuccino® coffee drinks, Starbucks DoubleShotTM coffee drink, and a line of superpremium ice creams through its joint venture partnerships. The Company's brand portfolio provides a wide variety of consumer products. Tazo Tea's line of innovative premium teas and Hear Music's exceptional compact discs enhance the Starbucks Experience through best-of-class products. The Seattle's Best Coffee® and Torrefazione Italia® Coffee brands enable Starbucks to appeal to a broader consumer base by offering an alternative variety of coffee flavor profiles. About Hear Music Founded in 1990, and acquired by Starbucks Coffee Company in 1999, Hear Music is dedicated to helping people discover great music. Not a traditional record label or distributor, Hear Music, with a catalog of nearly 100 CD compilations, handpicks songs from new and classic records to create CDs that help people discover music they might not hear otherwise. Hear Music creates music programming and CDs for Starbucks coffeehouses worldwide and operates four innovative retail stores in California and Seattle. Hear Music CDs are featured at Hear Music and Starbucks retail locations, as well as at www.hearmusic.com. About XM Satellite Radio XM Satellite Radio is America's #1 satellite radio service with more than 2.1 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville, Tennessee at the Country Music Hall of Fame, 2 XM's 2004 lineup includes more than 120 digital channels of choice from coast to coast: 68 commercial-free music channels, featuring hip hop to opera, classical to country, bluegrass to blues; 33 channels of premier sports, talk, comedy, children's and entertainment programming; and more than 20 channels of the most advanced traffic and weather information for major metropolitan areas nationwide. Affordable, compact and stylish XM satellite radio receivers for the home, the car, the computer and boom boxes for "on the go" are available from retailers nationwide. In addition, XM is available in more than 80 different 2004 car models. XM is a popular factory-installed option on more than 40 new General Motors models, as well as a standard feature on several top-selling Honda and Acura models. Passengers on JetBlue Airways and AirTran Airways will be able to listen to XM's programming in-flight later in 2004. This fall, XM will offer XM NavTraffic, a new service that will provide real-time traffic information for vehicle navigation systems. For more information about XM, visit http://www.xmradio.com. Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio's service, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 10-K filed with the Securities and Exchange Commission on 3-15-04. Copies of the filing are available upon request from XM Radio's Investor Relations Department. Contact Chance Patterson Phone: 202-380-4318 [email protected] 3.
Load more

Recommended publications
  • NEWSLETTER a N E N T E R T a I N M E N T I N D U S T R Y O R G a N I Z a T I On
    October 2012 NEWSLETTER A n E n t e r t a i n m e n t I n d u s t r y O r g a n i z a t i on What does a music producer do, anyway? By Ian Shepherd The term ‘music producer’ means different things to different The President’s Corner people. Some are musicians, some are engineers, some are remixers. So what does a music producer actually do ? Big thanks tonight to Kent Liu and Michael Morris for putting together such an impressive panel of producers. In very pragmatic terms, the producer is a ‘project manager’ for As a reminder, we are able to provide & present this type the recording, mixing and mastering process. of dinner meeting because of our corporate and individual She has an overall vision for the music, the sound and the goals memberships, so please go to theccc.org today and renew of the project, and brings a unique perspective to inspire, assist your membership – we appreciate your support (and the and sometimes provoke the artists. membership pays for itself if you attend our meetings on a regular basis). See you in November!! The producer should make the record more than the sum of its parts – you could almost say she is trying to create musical alchemy. Eric Palmquist Every producer brings different skills and a different approach, President, California Copyright Conference. and this can make what they do difficult to summarize. In this post I’ve identified seven distinct types of record producer to try and make this clearer.
    [Show full text]
  • February 2019 Volume 22, Number 2 Save the Date
    Life is for Everyone February 2019 Volume 22, Number 2 Save the Date DCRTL’s 27th annual LIFE Dinner is quickly approaching! Mark your calendars for: Friday, April 26, 2019 Our special guests are Tom Brejcha, founder, President & Chief Counsel of the Thomas More Society, and Martin Cannon, Thomas More Society Senior Counsel. Tom Brejcha Martin Cannon These gentlemen are defending some of the most important pro-life cases in our country, and are actively supporting some of the most important pro-life legislative bills as well! These include but are not limited to: They are representing undercover journalist, David Daleiden, against the attacks of Planned Parenthood. Active in supporting Iowa’s Heartbeat Bill: While in debate, house leaders called the Thomas More Society to see if they would defend the bill in court if it got challenged. Their commitment helped to secure the passage of the bill. As we know, Planned Parenthood sued – the Thomas More Society is now defending the bill, and very well must we add! Active in getting the Iowa 20-Week Abortion Ban bill through! They defended pro-life sidewalk advocates who have been sued for trying to save lives: New York pro-abortion Attorney General filed a lawsuit against a group of pro- life advocates to get them excluded from the sidewalks outside of their local abortion facility. The Thomas More Society prepared for 1.5 years to defend the case, fought a hard 4 weeks in court, and WON. If the Attorney General prevailed it could have affected sidewalk counseling nationwide. This is a huge deal! Not only have they been around the country defending life, but they also showed up right here in Dubuque to help respond when Planned Parenthood carelessly left behind thousands of patient records as they hurriedly left Dubuque.
    [Show full text]
  • The African Telatelist
    The African Telatelist Newsletter 214 of the African Telately Association – April 2016. ___________________________________________________________________________ STARBUCKS - (C.Edwards) Internationally gift cards are taking over where phone cards left off. Card 2 – Turkey Card 3 - Germany The Starbucks Coffee Company of Seattle has 23 500 stores in 72 countries from Card 1 - UK Argentina to Vietnam. 13 000 of these are in the USA. In the near future we too are to be There are now 1347 gift card collectors added to the list and hopefully will have our registered on Colnect – the collectors own set of gift cards! Starbucks coffee was website,100,300 gift cards are listed in their however served in Southern Sun and catalogue, Like phone cards, collectors Tsonga Sun hotels during the 2010 World collect by country, theme, industry, or issuer. Cup. The most popular themes are Christmas, The Colnect gift card catalogue lists 3350 animals, Disney characters, movies, sports different Starbucks cards. Issued in 34 and fuel companies. From an issuer countries. 1270 of these are from the USA perspective there are cards from Visa and alone. These figures are not necessarily Master card, Mcdonalds, Disney theme complete as Colnect relies on collectors to parks and a number of international retail add new cards. chains. One of the most popular is Starbucks. -3- Card 8 - USA Cards 4 & 5 - USA What makes their cards popular? Maybe because coffee culture is trendy, or because the designs are funky. Or maybe just Card 9 – USA (see above) because there are lots of them from many different countries. The cards too have evolved from the early plain logo, through different themes to co- branded cards and mini-cards in the shape of coffee cups and hearts.
    [Show full text]
  • 2. Back in Black: Rethinking Core Competencies of the Recorded Music Industry Holly Tessler
    JOBNAME: Wikstrom PAGE: 1 SESS: 4 OUTPUT: Thu Oct 22 13:05:33 2015 2. Back in black: rethinking core competencies of the recorded music industry Holly Tessler INTRODUCTION Thom Yorke, lead singer of the band Radiohead, made international news when, in a June 2010 interview, he declared the recorded music industry to be dying, calling it a ‘sinking ship’, predicting that it will be ‘months rather than years before the music business establishment completely folds’ (cited in Ross 2010). Yorke is not alone in his point of view, as popular media, industry pundits, academics and even consumers have, for years, been documenting the various ways in which the recorded music industry in general and the major labels in particular have been in a state of freefall, moving inevitably towards presumed obsolescence. Yet four years later, the recorded music ship still hasn’t sunk. But is Yorke correct in stating that it’s only a matter of time before record labels, particularly major labels, disappear? In one sense, statistics for what we typically conceive of as the ‘recorded music sector’ bear out his prediction, with the International Federation of the Phonographic Indus- try (IFPI) reporting that in 2013 the US recorded music sector was valued at $4.47 billion, or about 31 per cent of what it was worth at its $14.5 (US) billion peak in 1999 (Gordon 2011, p. xxvi) – certainly not an optimistic indication. My aim is to question whether the death of the recorded music industry, like Mark Twain’s, has been greatly exagger- ated. Provisional findings from research I’m undertaking at the time of writing suggest that recorded music is not in fact dying but instead undergoing a transformational process, rethinking its core competencies and developing strategic partnerships throughout the music and creative industries, moving away from a model based almost exclusively on consumer sales and towards one based on a range of business-to-business partnerships across the creative industries.
    [Show full text]
  • Historie Společnosti Starbucks
    Historie společnosti Starbucks 1971 Starbucks otevřel první kavárnu na Pike Place Market v Seattlu. 1982 Howard Schultz přichází do Starbucks, jako ředitel obchodu a marketingu. Starbucks začíná prodávat svou kávu do luxusních restaurací a espresso barů. 1983 Schulz navštěvuje Itálii, v Miláně jej ohromuje popularita místních espresso barů. Vidí velký potenciál v budování podobné kultury kaváren v Seattlu. 1984 Schultz přesvědčí zakladatele Starbucks k vyzkoušení koncepce kaváren, je zde poprvé podáváno Starbucks®Caffè Latte. Úspěch tohoto experimentu je počátkem vzniku společnosti, kterou Schultz založil v roce 1985. 1985 Schultz zakládá Il Giornale, nabízející kávu a espresso nápoje tvořené ze zrnek kávy Starbucks®coffee. 1987 Il Giornale kupuje Starbucks s pomocí místních investorů a mění jeho název na Starbucks Corporation. Otevírají se kavárny v Chicagu a Vancouveru. Počet kaváren: 17 1988 Starbucks nabízí zdravotní benefity zaměstnancům na plný i částečný úvazek. Počet kaváren: 33 1989 Počet kaváren: 55 1990 Starbucks rozšiřuje centrálu v Seattlu. Počet kaváren: 84 1991 Otevírá se první licencovaná kavárna na mezinárodním letišti Sea-Tac. Počet kaváren: 116 1992 Dokončení první veřejné nabídky akcií, s akciemi se obchoduje na Nasdaq National Market pod symbolem „SBUX“. Počet kaváren: 165 1993 Otevření pražírny v Kentu, Washington. Počet kaváren: 272 1994 Počet kaváren: 425 1995 Začíná se prodávat nápoj Frappuccino®. Je uvedena na trh Starbucks® super-premium zmrzlina. Otevření pražírny v Yorku, Pensylvánie. Počet kaváren: 677 1996 V rámci „Severoamerického kávového partnerství“ (spolupráce mezi Starbucks a Pepsi Colou) se začíná s prodejem kávového nápoje Frappuccino® v láhvi. Otevření kaváren: V Japonsku (první kavárna mimo Severní Ameriku) a Singapuru. Počet kaváren: 1,015 1997 Vzniká The Starbucks Foundation, nadace na podporu programů gramotnosti v komunitách, kde má Starbucks své kavárny.
    [Show full text]
  • Strategic Report for Starbucks Corporation
    Strategic Report for Starbucks Corporation Harkness Consulting Innovation through Collaboration Harry Leshner Cathryn Camacho Scott Damassa April 14, 2007 Table of Contents Executive Summary ………………………………………………..2 Company History ………………………………….………………..3 Competitive Analysis ………………………………………………5 Internal Rivalry ………………………………………………………… 5 Entry ………………………………………………………………………… 8 Substitutes and Complements ……………………………………… 9 Supplier Power ………………………………………………………… 10 Buyer Power ……………………………………………………………… 11 SWOT Analysis …………………………………………………….…11 Financial Analysis …………………………………………….…….12 Strategic Issues and Recommendations …………….……..17 Appendix ………………………………………………………………20 References………………………………………………………….…23 Harkness Consulting 1 Executive Summary Starbucks Corporation, formed in 1985, is a leading specialty coffee retailer and one of the best known brands todayi. In addition to its sale of high‐quality coffees, Starbucks retail stores also offer Italian‐style espresso beverages, cold blended beverages, complementary food items, coffee‐related accessories and equipment, premium teas, and a line of compact discs. Outside of its company‐operated retail stores, Starbucks also sells packaged coffee and tea products, ready‐ to‐drink beverages including its bottled Frappuccino® beverages and Starbucks DoubleShot® espresso drinks, ice creams, and other products mainly through licensing relationships. The company’s brand portfolio includes Tazo® teas, Starbucks Hear Music® compact discs, Seattle’s Best Coffee®, and Torrefazione Italia® coffee. Throughout its
    [Show full text]
  • Starbucks Card Duetto™ Visa Honored by Business Week
    Starbucks Card Duetto™ Visa honored by Business Week Starbucks, Bank One, Visa U.S.A. deliver one of the "Best Products of 2003" SEATTLE and WILMINGTON, Del. - Dec. 8, 2003 - The Starbucks Card Duetto™ Visa, launched earlier this year by Starbucks Coffee Company [NASDAQ: SBUX], Bank One [NYSE: ONE] and Visa U.S.A., was recognized by Business Week as one of the "Best Products of 2003." The Duetto™ Card is the only financial services product to be recognized among a traditional list of honorees such as automobiles, hi-tech PDAs, digital cameras and sporting goods equipment. "This is the most significant innovation in terms of card products since the introduction of co-branding in the late '80s," said John Gould, the director of consumer lending and bankcards at the Tower Group. The first-of-its-kind Duetto™ Card provides Starbucks aficionados with rewards as part of the first formal customer appreciation program. Cardmembers enjoy the dual-functionality of a Visa credit card combined with the re-loadable Starbucks Card, making it convenient to pay, reload, earn and redeem rewards with one card. Cardmembers earn one percent back in Duetto™ Dollars that are automatically loaded onto their Starbucks Card Account after each billing cycle. Duetto™ Dollars can be used to purchase anything at Starbucks locations including beverages, food and store merchandise. Additionally, cardmembers will receive special Starbucks gifts and benefits with Starbucks Card Account purchases throughout the year and Starbucks will contribute $5 to the Starbucks Foundation after each cardmember's first Duetto™ Card Visa purchase. The first recipient of the Starbucks Foundation donation will be Jumpstart, a national non-profit organization that recruits and trains college students to serve in a year-long mentoring relationship with preschool children from low-income communities.
    [Show full text]
  • DIRTY LITTLE SECRETS of the RECORD BUSINESS
    DIRTY BUSINESS/MUSIC DIRTY $24.95 (CAN $33.95) “An accurate and well-researched exposé of the surreptitious, undisclosed, W hat happened to the record business? and covert activities of the music industry. Hank Bordowitz spares no It used to be wildly successful, selling LI one while exposing every aspect of the business.” LI outstanding music that showcased the T producer of Talking Heads, T performer’s creativity and individuality. TLE SE —Tony Bongiovi, TLE Aerosmith, and the Ramones Now it’s in rapid decline, and the best music lies buried under the swill. “This is the book that any one of us who once did time in the music SE business for more than fifteen minutes and are now out of the life wish This unprecedented book answers this CR we had written. We who lie awake at nights mentally washing our hands CR question with a detailed examination LITTLE of how the record business fouled its as assiduously yet with as much success as Lady Macbeth have a voice DIRTYLITTLE ET DIRTY in Hank Bordowitz. Now I have a big book that I can throw at the ET own livelihood—through shortsighted- S liars, the cheats, and the bastards who have fooled me twice.” S ness, stubbornness, power plays, sloth, and outright greed. Dirty Little Secrets o —Hugo Burnham, drummer for Gang of Four, o f of the Record Business takes you on a former manager and major-label A&R executive f the the hard-headed tour through the corridors ofof thethe of the major labels and rides the waves “Nobody should ever even think about signing any kind of music industry SECRSECRETSETS contract without reading this book.
    [Show full text]
  • JILL WEINDORF Senior Vice President of Promotion Marketing
    JILL WEINDORF Senior Vice President of Promotion Marketing, Concord Music Group Jill Weindorf has been working in the music business for almost 20 years. Currently, Weindorf holds the position of Senior Vice President of Promotion Marketing for Concord Music Group, one of the largest independent record labels in the world. Since joining the company in 2007, Weindorf has been responsible for the day to day execution of promotion marketing for the label groups’ diverse artist roster and storied family of label imprints which includes Stax, Rounder, Fantasy, Hear Music, Prestige, Milestone and Telarc among others. During her tenure at Concord Music Group, Weindorf has had the pleasure of overseeing national campaigns for artists such as: Sir Paul McCartney, Robert Plant, Dave Koz, Gregg Allman, Paul Simon, Carole King, Rush, Seether, elbow, Sia, James Taylor, Carlene Carter, The Dunwells, John Mellencamp, Ben Harper, Joe Walsh and many more. Prior to joining Concord Music Group, Weindorf held various Promotion and Publicity positions for multiple record companies including Elektra Records (Metallica, Tracy Chapman), EMI/Blue Note (Norah Jones, Amos Lee), and Peter Gabriel's Real World Records (Blind Boys of Alabama) in addition to 7+ years with Verve Music Group where she was instrumental in the development of jazz superstar, Diana Krall. Weindorf has been the Executive Producer of multiple nationally distributed radio shows including, The Blue Thumb Records Story and Diana Krall: Live in Chicago. Weindorf lives in the San Fernando Valley and is a graduate of University of Redlands School of Business. .
    [Show full text]
  • Starbucks "Hear Music" Channel Premieres on Xm Radio
    NEWS RELEASE STARBUCKS "HEAR MUSIC" CHANNEL PREMIERES ON XM RADIO 10/4/2004 NEW "HEAR MUSIC" CHANNEL ON XM 75 PROVIDES A UNIQUE AND APPROACHABLE GUIDE TO HELP XM AND STARBUCKS HEAR MUSIC AUDIENCES DISCOVER GREAT MUSIC BEYOND TOP 40 Washington D.C., October 04, 2004 -- XM Satellite Radio (Nasdaq: XMSR), the nation's leading satellite radio provider, and Starbucks Coffee Company (Nasdaq: SBUX) today announced the debut of the Starbucks "Hear Music" channel featuring music programming from Hear Music, the voice of music at Starbucks. The 24-hour Starbucks "Hear Music" channel, on XM 75, offers customers an ever-changing mix of the best new music and essential recordings from all kinds of genres. Programmed by in-house Hear Music experts, content will initially feature songs handpicked by the Hear Music editorial partners (employees) along with recommendations from the more than 70 artists who have shared their music choices with Hear Music over the years- including the Rolling Stones, Sarah McLachlan, Johnny Cash and Willie Nelson. Additional content will consist of songs from Hear Music's extensive music catalog, including jazz, R&B, neo-soul, rock, and singer-songwriters. "Hear Music helps millions of Starbucks customers -- many of whom have been ignored and left behind by local AM and FM radio and major retail music stores -- discover fresh and different music, as well as their popular favorites," said Ken Lombard, president, Starbucks Entertainment. "With the Starbucks 'Hear Music' channel on XM, we are extending the music experience outside our stores and providing an innovative way for people to enjoy new and essential music anywhere and anytime they want." "The current CD offerings in Starbucks stores, particularly the highly successful Ray Charles Genius Loves Company 1 CD, have demonstrated that adult music consumers are looking for a different way to discover music from all kinds of genres," said Don MacKinnon, vice president of Music and Entertainment at Starbucks.
    [Show full text]
  • The Phillip Keveren Series Ries
    THE PHILLIP KEVEREN SERIES THE PHILLIP KEVEREN SERIES HAL LEONARD is proud to present this distinguished series featuring the masterful arrangements of Phillip Keveren. With over 90 books and counting, there’s something for everyone at every level! Disney characters and artwork © Disney Enterprises, Inc. THE PHILLIP KEVEREN SERIES BEGINNING PIANO SOLOS Corresponds with Levels 2-3 of the Hal Leonard Student Piano Library. AWESOME GOD (See page 11) 18 classic praise songs: Above All • As the Deer • Awesome God • El Shaddai • Give Thanks • Great Is the Lord • He Is Exalted • Holy Ground • How Beautiful • I Love You Lord • Lamb of God • Lord, I Lift Your Name on High • More Precious Than Silver • Oh How He Loves You and Me • Shout to the Lord • Shout to the North • There Is a Redeemer • We Fall Down. 00311202 ��������������������������������������������������������������������������������������������������������������������������������������������������$10.95 CHRISTIAN CHILDREN’S FAVORITES (See page 11) 24 Sunday School classics: All Things Bright and Beautiful • Arky, Arky • The B-I-B-L-E • Come into His Presence (Singing Alleluia) • Deep and Wide • Do Lord • Down in My Heart • Give Me Oil in My Lamp • God Is So Good • The Gospel Train • Hallelu, Hallelujah! • He’s Got the Whole World in His Hands • His Banner over Me Is Love • I Will Sing of the Mercies • I’m Gonna Sing When the Spirit Says Sing • If You’re Happy and You Know It • Jesus in the Morning • Jesus Loves Me • Jesus Loves the Little Children • Joshua (Fit the Battle of Jericho) • Praise Him, All Ye Little Children • Tell Me the Story of Jesus • This Little Light of Mine • What a Mighty God We Serve.
    [Show full text]
  • Company Factsheet
    Starbucks Company Timeline 1971 Starbucks opens first store in Seattle’s Pike Place Market. 1994 Total stores: 425 1982 Howard Schultz joins Starbucks as director of retail 1995 Begins serving Frappuccino® blended beverages. operations and marketing. Starbucks begins providing coffee Introduces Starbucks® super‐premium ice cream. to fine restaurants and espresso bars. Announces second two‐for‐one stock split. Opens roasting facility in York, Pa. 1983 Howard travels to Italy, where he’s impressed with the Total stores: 677 popularity of espresso bars in Milan. He sees the potential to develop a similar coffeehouse culture in Seattle. 1996 Begins selling bottled Frappuccino® coffee drink through North American Coffee Partnership (Starbucks and Pepsi‐ 1984 Howard convinces the founders of Starbucks to test the Cola North America). coffeehouse concept in downtown Seattle, where the first Opens stores in: Japan (first store outside of North America) Starbucks® Caffè Latte is served. This successful experiment is and Singapore. the genesis for a company that Schultz founds in 1985. Total stores: 1,015 1985 Howard founds Il Giornale, offering brewed coffee and espresso beverages made from Starbucks® coffee beans. 1997 Establishes The Starbucks Foundation, benefiting local literacy programs. 1987 Il Giornale acquires Starbucks assets with the backing of Opens stores in: the Philippines. local investors and changes its name to Starbucks Total stores: 1,412 Corporation. Opens in Chicago and Vancouver, Canada. Total stores*: 17 1998 Acquires Tazo, a tea company based in Portland, Ore. Extends the Starbucks brand into grocery channels 1988 Offers full health benefits to eligible full‐ and part‐time across the U.S.
    [Show full text]