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Sports Insight Has a Current ABC Insight.Co.Uk Cover 11/5/10 11:05 am Page 1 SportsSERVING THE SPORTS TRADE IN THE UK AND ROI www.sports-insight.co.uk £3.50 MAY 2010 Insight THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS ANYTHING ELSE IS JUST COMPRESSION INSIDE THIS ISSUE WORLD CUP COUNTDOWN EPOS WAVING OR DROWNING? IN SEASON IF YOU WANT TO CASH TOP TIPS ON CHOOSING BOARD SPORT OPPORTUNITIES FOCUS ON TABLE TENNIS, IN, GET TECHNICAL THE RIGHT SYSTEM REMAIN BUOYANT TRIATHLON AND RUNNING Spike Rugby:Layout 1 10/5/10 12:37 Page 1 No More Pain from rubbing, chafing or blisters. #1 Performing Chafing Prevention Roll-on. SportShield works to eliminate the unwanted, uncomfortable redness, soreness and burning caused from chafing during your run! SportShield is super concentrated and longer lasting than any other brands! No need to reapply! Use SportShield on any part of your body! In any sport. UK Distributor Required for Europe High Performance Sport. Contact us on: Tel: 0035 386 3420218 www.highperformancesport.ie [email protected] NEED SPORTS RETAIL LOGISTICS? IT’S GAME ON WITH PIC & PAC! Looking for a logistics specialist to handle high volume order processing, pre-retail, UK Import Services leads the way in sports and European distribution? Here in Southampton close to the container port, PIC & PAC retail distribution. Please contact: are on-hand, night and day to pick what you need, scan it and pack for despatch. Mike Thomas, Client Services Director: PIC & PAC are part of Import Services’ reliable team; linked to our state-of-the-art online monitoring system. This means you can track your orders to successful delivery 24:7, 01489 799500 safe in the knowledge PIC & PAC work at an industry leading level of accuracy. So if you manufacture or distribute sports products for retail and your customers’ order a hundred golf clubs or even a single riding hat, you definitely need PIC & PAC! www.importservices.co.uk 14589 PnP Sports Outdoor ad.indd 1 06/10/2009 14:36 Contents 7/5/10 12:37 pm Page 2 IN THIS ISSUE Contents 05.10 E-CATALOGUES & BROCHURES To view the latest trade e-catalogues ABC Certification SportsInsight and brochures, working with visit www.sports- Sports Insight has a current ABC insight.co.uk. certified circulation of 5,929 (audit period July 1, 2008-June 30, 2009). The Audit Bureau of ONLINE COMPETITIONS Circulations (ABC) is an independent audit watchdog For more details on the latest Sports Insight that verifies magazines’ circulation figures, providing online competition, visit www.sports- accurate and comparable data for advertisers. insight.co.uk and click on the competition tab ABC Certification demonstrates a media owner’s for your chance to win. integrity, in their willingness to be audited and to conform to industry standards. WEEKLY E-NEWSLETTER COVER STORIES Are you missing out on the latest industry news? Then subscribe to the FREE 6 WORLD CUP COUNTDOWN 62 E-TAILING Sports Insight newsletter. Go to www.sports- If you want to cash in, get technical There’s much to consider when insight.co.uk and choosing a domain name for your website click on the 32 EPOS newsletter tab 66 UNDER THE COUNTER to subscribe. Top tips on choosing the right system A sideways look at the world 34 WAVING OR DROWNING? WWW.SPORTS-INSIGHT.CO.UK of independent retailing Board sport opportunities remain buoyant IN SEASON REGULARS 38 RUNNING/TRIATHLON 8 NEWS 46 FOOTCARE Latest headlines, key dates and events 50 TABLE TENNIS 12 KIT STOP Essential stock for your shop FEATURES 30 CURVE BALL NO MORE? 18 FOCUS ON… Are a football’s looks now more Cornilleau table tennis tables important than its ability to swerve? 21 CAMPAIGN TRAIL What brands are doing to promote their products 24 MEET THE BUYER Garth Dawson, operations director at Profeet in Fulham, London 27 MOVERS & SHAKERS Sue Wallis, managing director of No Balls 29 FSPA FOCUS The latest news from the Federation of Sports and Play Associations Editor: Jeff James. Tel: 01273 748675 Group Editor: Ted Rowe All contents © Maze Media (2000) Limited. The views expressed in this Email: [email protected] Publisher: Matthew Tudor magazine are not necessarily those of the publisher. Every effort is made to Assistant Editor: Catherine Eade Art Director: Jim Philp ensure the veracity and integrity of the companies, persons, products and services mentioned in this publication and details given are believed to be Sub Editor: John Bensalhia Tel: 01206 508601 accurate at the time of going to press. However, no responsibility or liability Advertising Manager: Keith Marshall Email: [email protected] whatsoever can be accepted for any consequence or repercussion of Tel: 01206 505947 Designer: Chris Ashworth responding to any information or advice given or inferred. No part of this Email: [email protected] Advertisement Art Director: Lee Beecroft publication may be copied, broadcast, interpreted, or stored, in any form, for Fax: 01206 500243. Reproduction: Ace Pre-Press. Tel: 01206 797541 any purpose, without the written permission of the publisher. Advertising Sales Accounts: 01206 505907 ABC certified circulation: 5,929 21-23 Phoenix Court, Hawkins Rd, Colchester, Essex CO2 8JY Published by Maze Media (2000) Ltd, 21-23 Phoenix Court, (audit period July 1, 2008 to June 30, 2009) Group Advertising Manager: Sam Reubin Hawkins Rd, Colchester, Essex CO2 8JY UK SUBSCRIPTION: £25 for one year (10 issues) 04 SPORTS INSIGHT KitDeals.com® is undergoing the single largest change since it’s creation... KitDeals.com - Proves itself yet again, as 2 of its new retailers both make more than 10 x their membership fees. In 1 case in just 7 days and the other within 14 days. >> See our amazing testimonials. http://www.kitdeals.com/testimonials/ NPD 7/5/10 2:40 pm Page 1 FOOTBALL Stick or twist? With the World Cup on the horizon, should independents copy multi- door retailers or focus on technical product? The NPD Group investigates Many different figures were quoted in the media when England failed to qualify for the Euro 2008 championships. The economy was expected to suffer by around £2billion, pubs were forced to close due to a lack of summer spending and the British Retail Consortium estimated that over 06 SPORTS INSIGHT NPD 7/5/10 2:40 pm Page 2 £1billion could be lost through a but there appears to be more released. The football reduction in sales of flat-screen discounts offered by independents training/baselayer market is not so televisions, food and drink, and that need to turn over stock. influenced by competition years and replica shirts. ITV estimated that it However, these goods make up a new releases. Pricing is more lost £12million in advertising sales. small proportion of overall sales, so attractive to the serious player as The actual figure is hard to pin if football is not so important to well - replica sales average out at down, especially as the economic independent retailers, what is? around £25, whereas non-replica downturn was just around the corner. Leisure apparel is the biggest garments sell for £15. Sports Direct released profit selling type of clothing for both Technical garments at affordable warnings, and as its share price independents and multiples. The prices are a big selling point. tumbled the paper loss was recorded sportswear industry is approaching Comparing these prices to the at £74million. As the 2010 World the £1billion mark in Great Britain, average outdoor apparel sale reveals Cup looms and the economy eases so is too good an opportunity to there could be an opportunity for towards a recovery, there is hope that overlook. The real difference sales during the World Cup. Through a successful England campaign will between the two is the specialist independent stores in 2009, outdoor reinvigorate the market and the categories, such as outdoor and apparel sold, on average, for £20 and feelgood factor could entice skiwear. Skiwear is obviously skiwear for £22; during the in season consumers to spend more money. seasonal, but outdoor goods are sold skiwear almost doubles in price. all year round and represent around Around Euro 2008 non-replica Impact 30 per cent of all apparel sold in apparel was selling for as little as What impact will this have on the independents. The multiple stores half the price of these categories. sporting goods industry? When you sell less than two per cent of outdoor There is room for football combine Sports Direct, JJB and JD apparel, so the message is that product in store during this key time, Sports, these three multi-door consumers will shop in independents but there is also scope for slight price retailers account for 90 per cent of all for technical wear. increases. As already mentioned, football boots and apparel sold in consumers know where to shop for Great Britain. This dwarfs the Opportunities technical goods, so if technical independents, but is football as If independents don’t want to focus football apparel was available in important to specialist stores? on the replica market as much as the independents chances are there The multiples rely on football retail chains, what other football would be buyers for it. si sales to a much greater extent, as apparel opportunities are there? With over 20 per cent of their goods are the many different styles of The NPD Group monitors the sales of driven through this category; with baselayers on offer, as well as sports footwear and sports apparel in independents, this figure is only five training and windbreak tops, sales of many countries around the world. For per cent. According to NPD’s Online non-replica football apparel is more information contact The NPD Consumer Panel, the multiples sold beginning to increase.
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