The Truly Ultimate Guide to 10X Your Shopify Store Good News: You Don’T Have to Know Everything to Grow an Online Store

Total Page:16

File Type:pdf, Size:1020Kb

Load more

The Truly Ultimate Guide To 10X Your Shopify Store Good news: You don’t have to know everything to grow an online store. Or be gifted with incredible intelligence. Or have a type-A personality. Or get lucky... In fact, you can set yourself on the road to massive eCommerce growth with a few simple ideas I’ll reveal to you below. How would your life change Not a pipedream. That’s if you woke up knowing: true eCommerce success. Your online store was making dozens, And that’s what this guide is all about. hundreds, or even thousands of sales You can grow your eCommerce busi- while you slept. ness, make money while you sleep, automate many manual processes, You automatically had psychological and save tons of time. triggers built into your store to maxi- mize conversions and average order And you don’t have to spend years value. studying eCommerce best practices or weeks trying to find the latest hot Your store is so sexy, your competi- products to get there. tion is irrelevant. All that’s required of you is a willing- ness to think about eCommerce in a different way than you’re probably used to. In this guide, you’ll learn: 01 eCommerce website design What are 10,000 visitors worth if you’re converting at 0.5%? Diddly. Let’s fix that. 02 eCommerce SEO Use Google to drive thousand of high-converting visitors. 03 Social media Get more likes than that one from Grandma. Discover how to make social media work for you. 04 Content marketing SEO and social media are almost impossible without con- tent. Learn how to create the best. 05 Customer service Keep customers coming back and get more free referrals. What’s not to like? 06 Location-based marketing Have a physical location? This section is perfect for you. 07 eCommerce marketing & growth strategies Learn everything else that didn’t fit in any of the previous categories. 08 18 Shopify apps and counting Wondering what the cool cats are using to grow their stores? Check these out. Section 1: 01 eCommerce Website Design Section 1: eCommerce Website Design No amount of eCommerce hacks, tips, or tricks will help you if your site sucks (not that your site sucks, but you know…). Even if your site is awesome, I’m willing to bet it could do with a few more tweaks. After all, in the words of Vince Lombardi (NFL player and coach): “Perfection is not attainable, but if we chase perfection we can catch excellence.” So, how do you optimize your Shopify store for maximum conversions? Obviously, one little tweak won’t change the world, but this section will cover the following: 1 eCommerce Site Navigation 2 Making Your Site Mobile-Friendly 3 Improving Your eCommerce Search Function 4 Making Your Site The Speed of Light 5 Better Product Descriptions & Options Let’s pimp your site. Section 1: eCommerce Website Design eCommerce Site Navigation 1 eCommerce Site Navigation Your site’s navigation (the links at the top of the page) are like the signs in the aisles at an unfamiliar grocery store. You’re sort of familiar with how things should look and they help you get to the goodies you want in that particular store. So, what does site navigation have to do with increasing your online sales? Only the fact that KISSmetrics lists bad navigation as the number one reason people leave a website! Bad site navigation causes friction and confusion, two of eCommerce owners’ biggest enemies. To combat this, your navigation should express your brand while also providing familiarity to your shoppers in order to build trust and make buying simple and easy. But this guide isn’t about vague notions of what you should do. It’s real, actionable stuff that you can use right here, right now. To improve your website navigation, do this: Work from the top down. Start high-level, with general and meaningful labels. Things like “Phone Cases”, “Shoes”, or even “Clothing”. Don’t get too fancy. Calling your shoe category “Foot Houses” or something weird to go with your brand probably isn’t that great of an idea, tvhough it could arouse curiosity and might be worth testing. (Oh, the contradictions! Conversion optimization is a scientific art, not an exact science.) Be logical and intuitive. If you have something that could go in two categories, put it in both categories. For example, Build.com puts the subcategory “Bathroom Lighting” under both “Bath- room” and “Lighting” parent categories. Go with what’s common. While it can be tempting to create some fancy navigation, for eCommerce sites it’s Section 1: eCommerce Website Design eCommerce Site Navigation often better to go with what people know. Again, the whole familiarity builds trust and cuts friction thing. Make top level navigation clickable. A 2013 Baymard Institute survey found that shoppers expected the top level of a dropdown or flyout menu and any headings in that menu to be active links. On the Macy’s website, for example, the top-level navigation labels are links to category landing pages. There you have it - our quick eCommerce site navigation tips. If you feel your site navigation needs an improvement, why wait? Go fix it right now. Section 1: eCommerce Website Design Making Your Site Mobile-Friendly 2 Making Your Site Mobile-Friendly We live in a world where more people own a mobile phone than own a toothbrush. Gross? Yea, but it says something: Mobile is important. Probably too important, but I’m not here to judge. The reason mobile matters isn’t because of how many people have them, but because of how many people use them to do their shopping. In 2015, roughly one-third of all sales came from mobile. But ignoring mobile doesn’t just cut your sales by a third. Sure, most people buy on their computers… but, they start their search on their phone. Roughly 45% of all shopping involves a mobile device, and 57% for millennials. If your store isn’t mobile friendly, you’re losing those people, too. So, how do you optimize your site for mobile? If you’re reading this, you’re probably using Shopify. You’re in luck - most Shopify stores are mobile-friendly. However, not all of them are, and if you made changes you may have un-optimized it. So, it’s a good idea to check. To check if your site is mobile-friendly, put it into Google’s mobile-friendly test. Section 1: eCommerce Website Design Making Your Site Mobile-Friendly If it’s not mobile-friendly, the tool will show you how to correct the issues. Keep in mind, however, that even if your site comes back positive, that doesn’t mean it’s user-friendly on mobile! It just means it has the proper code and load speed. You may still need to tweak your site. Visit your site on your phone. Answer these questions: • Does it look good? • Is it easy to navigate? • Is it difficult to click on anything (i.e. are buttons or links too small)? • Does it load quickly (within 3 seconds)? Note: If you’re unsure how to optimize your site for mobile or improve mobile usability, you can hire us to do it for you! 3 Improving Your eCommerce Search Function The search bar on your site is likely one of the highest-converting tools at your disposal. Chances are, if someone’s searching for something, they’re about ready to buy. Check this out: Footsmart saw an 82% improvement in conversion rates (!!) by simply optimizing their site’s search function. They made it stand out by changing the color to green, providing better filtering options, and displaying better results. Section 1: eCommerce Website Design Improving Your eCommerce Search Function How can you do the same? Here are some tips from KISSmetric’s post on search optimization: 1. Make your search bar stand out (by contrasting colors or making it bigger). 2. Provide better filtering options. 3. Offer semantic based search (meaning your search engine can understand “shoe” and “sneaker” should bring up similar results) using a tool like Instant Search Plus or Nextopia. 4. Implement intelligent autocomplete (similar to Google’s search suggestion function). Instant Search Plus and Nextopia can do this as well. 5. Use breadcrumbs to help people go back and forth (i.e. “All Products -> Women’s -> Shirts -> Red). See how Kohl’s does this in the image below. Site search all tuned up? Good, let’s keep going. Section 1: eCommerce Website Design Making Your Site The Speed of Light 4 Making Your Site The Speed of Light A major part in making your site mobile friendly (and in SEO, which we’ll discuss later) is making sure your site runs fast. In fact, according to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less. And if the site isn’t loaded within 3 seconds, they’ll just leave! One study even found that a single second delay lead to a 7 % drop in conversions. So if you make $100 a day, in one year you’d lose $2,555 per one second of lag. Yikes! But you needn’t worry. There are plenty of simple things you can do to improve your site speed (...and some not so simple things). First of all, test your site’s load speed with PageSpeed Insights and Web Page Test. (I recommend both to get an accurate picture, as sometimes they’re not totally accurate.) Section 1: eCommerce Website Design Making Your Site The Speed of Light As you can see, they both show mobile and desktop version speeds.
Recommended publications
  • IDC Marketscape IDC Marketscape: Worldwide Mobile Threat Management Software 2018–2019 Vendor Assessment

    IDC Marketscape IDC Marketscape: Worldwide Mobile Threat Management Software 2018–2019 Vendor Assessment

    IDC MarketScape IDC MarketScape: Worldwide Mobile Threat Management Software 2018–2019 Vendor Assessment Phil Hochmuth IDC MARKETSCAPE FIGURE FIGURE 1 IDC MarketScape Worldwide Mobile Threat Management Software Vendor Assessment Source: IDC, 2018 Please see the Appendix for detailed methodology, market definition, and scoring criteria. December 2018, IDC #US44521018 IDC OPINION As mobile security and governance frameworks mature, mobile threat management (MTM) software tools are filling a major security gap many enterprises are discovering across one of their most pervasive technology deployments: smartphones and tablets used by employees. Many organizations see enterprise mobility management (EMM; technology which manages, configures, and monitors mobiles) as the beginning and end of their mobile endpoint security strategy. While many EMM platforms support security functions (compliance checking, VPN connectivity, data security/encryption, and device certificate management, etc.), most EMMs do not actively scan for mobile-related threats on devices. This is where MTM technology comes in, with its ability to address actively misbehaving or malicious apps, as well as OS and network-based attacks on devices. Driving many MTM early adoptions, and among more mature deployments, is the desire to deploy another layer of security to mobile end-user computing in addition to EMM. Among the more than two- dozen MTM customer interviews conducted for this document, 100% of these enterprises deployed their respective MTM products with an EMM platform; nearly all said that meeting existing or potential future compliance requirements was among the top 3 drivers behind their adoption of the technology. These requirements are driving much of the direction of the market from an MTM feature set and overall go-to-market strategy for MTM vendors.
  • Impact of Bundling of Telecommunications Services on Consumers, Industry and Competition

    Impact of Bundling of Telecommunications Services on Consumers, Industry and Competition

    UNIVERSITY OF CANBERRA Impact of Bundling of Telecommunications Services on Consumers, Industry and Competition Franco Papandrea, Natalie Stoeckl and Anne Daly Communication and Media Policy Institute University of Canberra Working Paper March 2001 Impact of Bundling of Telecommunications Services on Consumers, Industry and Competition Franco Papandrea, Natalie Stoeckl and Anne Daly Working Paper March 2001 Communication and Media Policy Institute University of Canberra The Authors Franco Papandrea is Associate Professor of Communication and Director of the Communication and Media Policy Institute at the University of Canberra. Anne Daly is Senior Lecturer in Economics in the Division of Management and Technology at the University of Canberra and a Member of the Communication and Media Policy Institute. Natalie Stoeckl is a Member of the Communication and Media Policy Institute. During the course of this study she was also a Lecturer in Economics in the Division of Management and Technology at the University of Canberra. Contact Details: Associate Professor Franco Papandrea Director, Communication and Media Policy Institute Division of Communication and Education University of Canberra ACT 2601 (Australia) Tel: +61 (0)2 6201 5083; Fax: +61 (0)2 6201 2630 e-mail: [email protected] Acknowledgments The University of Canberra’s telecommunications research project Impact of Bundling of Telecommunications Services on Consumers Industry and Competition was supported by the Commonwealth through the ‘Grants to Fund Telecommunications Consumer representation and Research’ program of the Department of Communications, Information Technology and the Arts’. The authors are grateful to David Luck, Flavio Menezes and John Asman for comments and useful suggestions on an earlier draft of this Paper.
  • The Dynamic Effects of Bundling As a Product Strategy

    The Dynamic Effects of Bundling As a Product Strategy

    The Dynamic Effects of Bundling as a Product Strategy The Harvard community has made this article openly available. Please share how this access benefits you. Your story matters Citation Derdenger, Timothy, and Vineet Kumar. "The Dynamic Effects of Bundling as a Product Strategy." Marketing Science (forthcoming). Citable link http://nrs.harvard.edu/urn-3:HUL.InstRepos:11148069 Terms of Use This article was downloaded from Harvard University’s DASH repository, and is made available under the terms and conditions applicable to Open Access Policy Articles, as set forth at http:// nrs.harvard.edu/urn-3:HUL.InstRepos:dash.current.terms-of- use#OAP The Dynamic Effects of Bundling as a Product Strategy Timothy Derdenger & Vineet Kumar⇤ Abstract Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute to network effects? To address these questions, we develop a consumer-choice model from micro-foundations to capture the essentials of our setting, the hand- held video game market. We provide a framework to understand the dynamic, long-term impacts of bundling on demand. The primary explanation for the profitability of bundling relies on homogenization of consumer valuations for the bundle, allowing the firm to extract more surplus. We find bundling can be effective through anovelandpreviouslyunexaminedmechanismofdynamic consumer segmentation,whichoperatesindependent of the homogenization effect, and can in fact be stronger when the homogenization effect is weaker. We also find that bundles are treated as separate products (distinct from component products) by consumers.
  • Forthlane Fridays Guest Bios Alex Norman

    Forthlane Fridays Guest Bios Alex Norman

    Forthlane Fridays Guest Bios Session 12: The Canadian Tech Ecosystem Alex Norman PARTNER AT N49P, TECHTO CO-FOUNDER & ANGELLIST CANADIAN PARTNER Alex is focused on building the Canadian tech ecosystem and has several active roles within the ecosystem. Alex is the Canadian Partner of AngelList, the most successful startup investing platform in the world with over $2bn USD AuM. Alex launched the platform in Canada in late 2015 and is responsible for $100m+ AuM and 250+ investments. Alex is the co-founder of TechTO which is focused on developing the technology and innovation economy in Canada by increasing the level of awareness, talent, and connectivity of the ecosystem. Alex also runs N49P, a pre- seed venture capital fund where he advises and invests in early stage Canadian funds. Prior to his current activities, Alex co-founded HomeSav, one of Canada’s leading home furnishings ecommerce site, acquired by Rebellion Media in 2014. He has had senior roles in technology companies in San Francisco, New York and London. Alex also has significant experience in professional services, working for McKinsey & Company in London, UK and Toronto, Canada and in the technology mergers and acquisitions group at Lehman Brothers in New York. Eva Lau FOUNDING PARTNER, TWO SMALL FISH VENTURES Eva is a well respected entrepreneur-turned-investor and one of the few women leading a venture fund in Canada. She is the Founding Partner of Two Small Fish Ventures, a venture fund that invests globally in early-stage, transformative tech companies with strong network effects. The fund is backed by many high net worth individuals, family offices, institutional investors and the Creator Circle, which is composed of many top product and company creators who can leverage their experience to help Two Small Fish Ventures portfolio companies become successful.
  • The Impact of Digitization on Information Goods Pricing Strategy

    The Impact of Digitization on Information Goods Pricing Strategy

    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by AIS Electronic Library (AISeL) Digitization on Information Goods Pricing The Impact of Digitization on Information Goods Pricing Strategy Full paper Shivendu Shivendu Ran Zhang University of South Florida University of California, Irvine [email protected] [email protected] Abstract The widespread adoption of the Internet and digital technologies has transformed the distribution and consumption of information goods. We develop a parsimonious model to study pricing strategies of a publisher who offers information good in dual medium (physical, digital) as well as in bundled medium. Consumers are heterogeneous in both valuation for content and preference for medium. We develop optimal pricing strategies and identify the interactive effect of different market characteristics on optimal pricing schemes. We show that offering digital medium only (single component) is optimal under some market conditions, while offering bundle of mediums and digital medium only (partial mixed bundling) is optimal under other market conditions. We find that offering information good in physical medium and in digital medium (pure component) is not optimal when the two mediums are partial substitutes. Moreover, offering only the bundle of mediums (pure bundling) is not optimal as long as physical medium has non-negligible marginal cost. Interestingly, it is always profit enhancing to offer digital medium, even if most consumers in the market prefer physical medium. Keywords Information goods pricing, digitization, dual medium access, bundling, heterogeneous preferences of mediums, partial substitutability of mediums Introduction The advent of the Internet and information technology has led to digitization of content industries and, in turn, has transformed the distribution and consumption of information goods.
  • Marketplaces

    Marketplaces

    Marketplaces: The New Home for Luxury Goods Q2 2021 Marketplace & E-commerce Review EXECUTIVE SUMMARY Marketplace & E-commerce Sector Wrap-Up » The Q2 Marketplace & E-commerce report highlights the growing trend of marketplaces catering to luxury goods, both digitally native new market entrants and legacy luxury suppliers turning to technological solutions ‒ As consumer confidence in online transactions grows, marketplaces that have pursued high AOV markets have succeeded, such as 1stDibs which IPO’d this quarter ‒ Catalyzed by the pandemic, legacy luxury goods marketplaces, such as the premier auction houses, have turned to software solutions, bringing increased momentum to companies like GCA client LiveAuctioneers, which merged with competitor ATG this quarter » The momentum in the IPO market continued in Q2 2021 from its hot pace in Q1 with recent IPOs including 1stDibs, Legal Zoom, and Zomato ‒ SPAC transactions have also continued to be active with ticketing marketplace VividSeats and wholesale marketplace Boxed among announced SPAC transactions in the quarter » The M&A market has been extremely active in Q2 with 21 significant M&A transactions across the segment seen in Q2 2021 including: ‒ ATG’s acquisition of GCA client LiveAuctioneers ‒ Shutterfly’s acquisition of custom art marketplace Spoonflower ‒ Etsy’s acquisition of British fashion marketplace Depop for $1.6 Bn » Massive financing rounds supporting companies that thrived during 2020 have continued, including for private funding leaders: ‒ Carro raised $360 MM led by SoftBank ‒ Vinted raised $303 MM led by EQT » In the public markets, all groups comprising the Marketplace & E-commerce ecosystem have seen increased share pricing YoY, led by the Travel grouping as they come out of COVID » We are seeing strong valuations across the ecosystem as well, led by the Payments sector with a median multiple of 30.6x 2021E EBITDA Select Q2 Active Acquirers Select Q2 Active Investors 2 I.
  • Avid Fastserve | Ingest Administrator's Guide V2021.4

    Avid Fastserve | Ingest Administrator's Guide V2021.4

    Avid® FastServe™ | Ingest Administrator’s Guide Version 2021.4 Legal Notices Product specifications are subject to change without notice and do not represent a commitment on the part of Avid Technology, Inc. This product is subject to the terms and conditions of a software license agreement provided with the software. The product may only be used in accordance with the license agreement. This product may be protected by one or more U.S. and non-U.S patents. Details are available at www.avid.com/patents. This document is protected under copyright law. An authorized licensee of may reproduce this publication for the licensee’s own use in learning how to use the software. This document may not be reproduced or distributed, in whole or in part, for commercial purposes, such as selling copies of this document or providing support or educational services to others. This document is supplied as a guide for . Reasonable care has been taken in preparing the information it contains. However, this document may contain omissions, technical inaccuracies, or typographical errors. Avid Technology, Inc. does not accept responsibility of any kind for customers’ losses due to the use of this document. Product specifications are subject to change without notice. Copyright © 2021 Avid Technology, Inc. and its licensors. All rights reserved. Copyright 2003-2007 of MOG Solutions The following disclaimer is required by Apple Computer, Inc.: APPLE COMPUTER, INC. MAKES NO WARRANTIES WHATSOEVER, EITHER EXPRESS OR IMPLIED, REGARDING THIS PRODUCT, INCLUDING WARRANTIES WITH RESPECT TO ITS MERCHANTABILITY OR ITS FITNESS FOR ANY PARTICULAR PURPOSE. THE EXCLUSION OF IMPLIED WARRANTIES IS NOT PERMITTED BY SOME STATES.
  • Applications: A

    Applications: A

    Applications: A This chapter contains the following sections: • ABC, on page 8 • Abonti, on page 9 • About.com, on page 10 • ABS-CBN, on page 11 • ACA Services, on page 12 • ACAP, on page 13 • Access Network, on page 14 • AccessBuilder, on page 15 • AccuWeather, on page 16 • Ace Hardware Corporation, on page 17 • Acer, on page 18 • AcFun, on page 19 • Achetez Facile, on page 20 • ACI, on page 21 • Acoon.de, on page 22 • ACR-NEMA, on page 23 • Acrobat.com, on page 24 • Active Networks, on page 25 • ActiveSync, on page 26 • Ad Advisor, on page 27 • AD Backup, on page 28 • AD DRS, on page 29 • AD DSAOP, on page 30 • AD DSROL, on page 31 • AD File Replication Service, on page 32 • Ad Marvel, on page 33 • Ad Master, on page 34 • Ad Mob, on page 35 • Ad Nexus, on page 36 • AD NSP, on page 37 • Ad Redirector, on page 38 • AD Restore, on page 39 Applications: A 1 Applications: A • Ad Tech, on page 40 • AD XDS, on page 41 • AD-X Tracking, on page 42 • Ad4mat, on page 43 • Adap.tv, on page 44 • Adaptive Receive Node Scheduling, on page 45 • Adblade, on page 46 • Adcash, on page 47 • Adconion Media Group, on page 48 • Addicting Games, on page 49 • Addictive Mobility, on page 50 • AddThis, on page 51 • AddThis Bot, on page 52 • AddToAny, on page 53 • AdF.ly, on page 54 • AdGear, on page 55 • Adify, on page 56 • AdJuggler, on page 57 • Admasters, on page 58 • Admeld, on page 59 • ADMETA, on page 60 • Admin5, on page 61 • AdNetwork.net, on page 62 • ADNStream, on page 63 • Ado Tube, on page 64 • Adobe Analytics, on page 65 • Adobe Connect, on page 66
  • Lying, Spying, Sabotaging: Procedures and Consequences

    Lying, Spying, Sabotaging: Procedures and Consequences

    No 196 Lying, Spying, Sabotaging: Procedures and Consequences Nadine Chlaß, Gerhard Riener September 2015 IMPRINT DICE DISCUSSION PAPER Published by düsseldorf university press (dup) on behalf of Heinrich‐Heine‐Universität Düsseldorf, Faculty of Economics, Düsseldorf Institute for Competition Economics (DICE), Universitätsstraße 1, 40225 Düsseldorf, Germany www.dice.hhu.de Editor: Prof. Dr. Hans‐Theo Normann Düsseldorf Institute for Competition Economics (DICE) Phone: +49(0) 211‐81‐15125, e‐mail: [email protected] DICE DISCUSSION PAPER All rights reserved. Düsseldorf, Germany, 2015 ISSN 2190‐9938 (online) – ISBN 978‐3‐86304‐195‐3 The working papers published in the Series constitute work in progress circulated to stimulate discussion and critical comments. Views expressed represent exclusively the authors’ own opinions and do not necessarily reflect those of the editor. Lying, Spying, Sabotaging: Procedures and Consequences Nadine Chlaß∗ and Gerhard Riener‡ September 2015 Abstract Do individuals prefer to compete fairly, or unfairly with an opponent? We study individuals who can choose how to compete for one ex-post nonzero payoff. They can either nudge themselves into a fair set of rules where they have the same information and actions as their opponent, or into unfair rules where they spy, sabotage or fabricate their opponent's action. In an experiment, we observe significant altruism under rules which allow for fabrication and sabotage, but not under rules which allow for spying. We provide direct evidence that this altruism emanates from an ethical concern purely over the distribution of decision rights. How individuals deal with this concern { whether they nudge themselves into fabrication-free, spying-free, or sabotage-free rules, or whether they assume the power to fabricate or sabotage to compensate their opponent by giving all payoff away { varies along with individuals' attitudes towards power.
  • Optimal Bundling Strategy for Digital Information Goods: Network Delivery of Articles and Subscriptions

    Optimal Bundling Strategy for Digital Information Goods: Network Delivery of Articles and Subscriptions

    OPTIMAL BUNDLING STRATEGY FOR DIGITAL INFORMATION GOODS: NETWORK DELIVERY OF ARTICLES AND SUBSCRIPTIONS John Chung-I CHUANG * and Marvin A. SIRBU Department of Engineering and Public Policy, Carnegie Mellon University The digitization of information goods necessitates a rethinking of their production and distribution economics. An N-good bundling model with multi-dimensional consumer preferences is developed to study the key factors that determine the optimal bundling strategy. Using analytical and empirical methods, mixed bundling is established as the dominant (i.e. profit maximizing) strategy. Pure unbundling is also shown to outperform pure bundling, even in the presence of some degree of economies of scale, if consumers positively value only a subset of the bundle components, which is the predominant case in the academic journal context. These results provide strong incentives for academic journal publishers to engage in mixed bundling, i.e. offer both individual articles and journal subscriptions, when selling and delivering over the Internet. Keywords: Bundling, information goods, journals. 1. Introduction Academic journals have traditionally been sold in the form of subscriptions. Individual articles are bundled into journal issues; issues are bundled into subscriptions. This aggregation approach has worked well in the paper-based environment, because there exist strong economies of scale in the production, distribution and transaction of journals. Yet, the demand for scholarly information is diverse, unique, and sometimes whimsical. Scholars are often willing to expend a great deal of effort to secure a copy of a specific article unavailable from their personal subscription staple. With the proliferation of journal titles, it is impossible for every scholar to subscribe to all journals relevant to his/her work.
  • How to Create & Sell Card Decks Using POD with Amy Harrop

    How to Create & Sell Card Decks Using POD with Amy Harrop

    Daniel Hall Presents Episode 81 How to Create & Sell Card Decks Using POD with Amy Harrop Welcome to this episode of the Real Fast Results podcast! Today’s special guest is Amy Harrop. She has been an avid writer and reader all her life, and she’s happiest running her own business. She lives in northern Idaho with her husband and two cats. Her background is in film production, writing, teaching, training, and sales. It was about six years ago that she got into publishing and writing. That’s when she first became self- employed, and she really hasn’t looked back since. Promise: How to Take Advantage on Popular Trends Thank you so much for having me, and I want to say a big “Hello” to everyone out there. The reason why we are here today is that I’m really excited to share how you can take advantage of some very popular trends and also emerging technology. This emerging technology is going to allow you to make money and grow your business in ways that you were never able to do before. By getting into the forefront of this trend, where people are spending millions, billions, and even almost trillions of dollars within these industries, you are going to be able to grow your business. What I’m talking about is card deck publishing. What’s really exciting about card deck publishing is that it is at the crossroads of two trends. First of all, there’s eCommerce. I’ve been doing some research recently on eCommerce, and eCommerce is an “over-a-trillion dollar business” now.
  • Establishing a Pricing Structure for Software Products

    Establishing a Pricing Structure for Software Products

    Establishing a Pricing Structure for Software Products Nguyen, Tram 2013 Laurea Leppävaara Laurea University of Applied Sciences Laurea Leppävaara Establishing a pricing structure for software products Tram Nguyen Degree Programme in Business Management Bachelor’s Thesis October, 2013 Laurea University of Applied Sciences Abstract Laurea Leppävaara Degree Programme in Business Management Nguyen, Tram Establishing a pricing structure for software products Year 2013 Pages 40 This thesis is a case study that explores how to establish a pricing structure for software products. The objective is to provide a guideline to establish a pricing structure for Viope So- lutions Oy. A new pricing structure is crucial for the company due to recent changes in its business such as internationalisation and new product launches. The literature review introduces five attributes of a pricing structure. They are the unit defi- nition, price determination, price segmentation, versioning, and bundling. Much research shows that different customers value a product differently. This leads to the challenge of how a pricing structure could capture the heterogeneity in the customers’ perceived value. The five attributes are tools to establish a pricing structure that could perhaps resolve this chal- lenge. From the perspective of the software business, the author studies and analyses how software products are priced and licensed. A software pricing model in general is broken down into four factors which are what is sold, license options, license terms, and payment methods. There is no complete and fixed model to price software products. Thus, a software pricing model should be established based on the product’s value to customers as well as the compa- nies’ business objectives.