Insight Fresh and Interactive Savvy customers demand foods freshly prepped and customized.

Ideas for B&I:

BRAND Display Cooking, Build-It-Yourself Bars ®

Risotto Station. Display cooking is a top choice for B&I because food ® CHOCOLATE CANDIES has higher perceived freshness, customization options, and quality. A chef-staffed risotto station brings upscale appeal and Understands B&I “eatertainment” factor.

Sundae Bar. Ice cream, along with colorful containers of candy pieces MARKET KNOWLEDGE. HUMAN INSIGHTS. COLLABORATION. and sauces, livens up any day with an interactive event. Merchandise name-brand toppings, and you’ll have a winner! Premium Points

Drinkable Desserts. Blended–to-order desserts can be enjoyed Collect points for valuable prizes! on-site or taken back to the office—and they’re an enticing Look for Premium Points coupons afternoon snack. on every UNCLE BEN’S® Rice package.

MARS Answers: Heat-and-Serve Risotto, Candy Add-Ins Brand Points UNCLE BEN’S®Ready Risotto. Perfect for a risotto station, this ready-to-serve risotto cooks in only 90 seconds. Pair with endless An exciting, easy way to earn valuable proteins, vegetables, and seasonings for a fast, foolproof answer to rewards that work to build your business. (877) 212-4BPP display cooking. www.brandpointsplus.com Visit www.brandpointsplus.com M&M’S®Brand Semi-Sweet Chocolate Mini Baking Bits. For baking for participating UNCLE BEN’S® or sprinkling atop desserts and ice cream, who can resist this fun, products and details on how to join. colorful treat? Smaller size makes them ideal for an interactive build-it-yourself sundae bar.

Banana Split Milkshake with TWIX®Caramel Cookie Bar and Three Clouds Shake with 3 MUSKETEERS®Bar. Easy to blend to order with bits of chopped candy bars.

For additional ideas and complete recipes, visit www.MARSfoodservices.com.

www.MARSfoodservices.com 1-800-432-2331 Clocklesstm Eating and “I want what I want, when I want it!”tm are trademarks of Intuience, LLC, used under liscense from Noble Communications Company. FS12159 ®/™ Trademarks ©Mars, Incorporated 2008, Bringing back the Insight Insight Insight Too Many Diets, menu FATIGUE Clocklesstm Eating Too Few Choices delight. On-site employees hunger for “I want what I want, It takes more than a side salad the different and unexpected. when I want it!”t m to meet today’s demands.

Ideas for B&I: Ideas for B&I: Ideas for B&I: Greater Variety Engaging Menus, Special Rewards Freshness and of Healthy Options Ethnic Fusion Cuisine. Ethnic fare continues to be tops on every kind of Function Beyond the Sandwich menu. Go beyond the basics and offer recipes that encompass Pan-Asian, Ongoing, Customized, Healthy Meal Plans. How can you ever Fresh and Flavorful, All the Way Back to the Desk. As portable offerings Pacific Rim, Latino-Cuban, and so much more. accommodate every diet from lower-carb to heart-healthy to vegetarian continue to grow, consider healthier, more upscale offerings—including to organic? Take a survey to find out what your customers want most, Flavor Theme Days. Keep them engaged with festive menus centered bold, ethnic flavors. Choose foods that maintain moisture and freshness for and customize offerings. Many foods, such as whole grains, meet several around food themes. A Mexican fiesta, all-American BBQ, tour of Italy, or the trip back to the office. nutritional demands. chocoholic dessert buffet are easy to execute and also work well on Handheld Foods for Multitaskers. For takeaway foods, think beyond the catering menus. Nontraditional Salads. Salads are ideal, but customers tire of the same desk. As time-crunched employees multitask, they may be running errands choices. A Chicken, Brown Rice, and Edamame Salad with toasted walnuts Customer Appreciation. Reward customers with an unexpected treat on break, or grabbing dinner for the trip home. is a nutrition-packed option that’s easy to hold chilled until serving. such as a free mini candy bar with their lunches. Or, incorporate a Snacks that Satisfy Anytime. Keep plenty of big-name candy brands frequent-buyer program with a free dessert as a reward. Daily emails are Small Indulgences. Mini desserts are a big trend and the perfect way to within reach. Fifty-five percent of candy purchases are made on impulse, an easy way to keep customers informed and involved. tempt customers with a tiny treat that won’t blow their diets. and displaying snacks increases purchase by 87%! (IPSOS, ASI 2006)

MARS Answers: Fusion Fare, Fun Treats Grilled Chicken Flatbread with UNCLE BEN’S®Asian Stir Fried Rice. An unexpected blend with red cabbage and sesame-ginger dressing, finished with teriyaki glaze, almonds, and green onions. UNCLE BEN’S® Flavored Rice comes in 13 varieties for all your high-flavor fare.

Baja Roast Chicken Empanadas. For a south-of-the-border treat, try UNCLE BEN’S® Black Beans & Yellow Rice, chicken, pepper-Jack cheese, and guacamole enclosed in flakey pastry dough and deep-fried until crispy.

Miniature Candy Bars. Reward them with America’s favorite brands. Choose from SNICKERS®, MILKY WAY®, or TWIX® Brand Miniatures.

For you, it goes way beyond rolling out meals every day for the masses. It’s about helping them refuel, recharge, and rediscover the pleasure of real food. MARS Answers: Organic, MARS Answers: Gourmet Tastes, Whole Grain, Branded Treats Impulse Displays At MARS, we understand. UNCLE BEN’S®Whole Grain Products. Our whole-grain products are made with less-refined grains for lower-carb, heart-healthy foods. Boost Flatbread Tacos with Ranchero Chicken and UNCLE BEN’S INFUSED® nutrition and keep them going all day long with UNCLE BEN’S® Whole Grain Mexican Rice. Navaho flatbread folded around Mexican rice, Jack cheese, In these days of time-crunched, wolf-a-sandwich- Brown Rice, Sun-Dried Tomato Pilaf with Whole Grains, or Savory Herb and chile-seasoned chicken, topped with lettuce, salsa, and cumn crème Stuffing with Whole Grains. fraîche. UNCLE BEN’S INFUSED® Rice allows you to make as little or as much on-the-go eating, it’s your challenge to keep as you need, and stays fresh during extended holding times. customers engaged and on-site while keeping your Mini Desserts with Chopped SNICKER’S®Bar and Chopped TWIX® Caramel Cookie Bar. Try Turtle Pie Slammers with marshmallows, sugar FREE MARS Snacks Display Rack. Take advantage of a free rack to display costs low. We can help. Take a look at some of these cookies, and crushed TWIX® Caramel Cookie Bar, or a Mini Semi-Sweet America’s top candy brands, including M&M’S® Brand, SKITTLES® Brand, and more. Call 1-800-432-2331 to request the rack style to fit your needs. trends and ideas to keep your B&I program fresh Chocolate Pudding Tart with M&M’S® Brand Mini Semi-Sweet Chocolate Candies. UNCLE BEN’S®READY RICE®Pouch. Employees can help themselves and full of delight! Seeds of Change®Certified Organic Products. Completely vegetarian, anytime with single heat-and-serve pouches of flavorful rice creations. low fat, and low sodium, these entrées are full of on-trend flavor, such as Choose from 17 varieties. Spicy Thai Peanut Noodles. For dessert, offer Seeds of Change® Organic Chocolate Bars. Understands B&I

MARKET KNOWLEDGE. HUMAN INSIGHTS. COLLABORATION. Bringing back the Insight Insight Insight Too Many Diets, menu FATIGUE Clocklesstm Eating Too Few Choices delight. On-site employees hunger for “I want what I want, It takes more than a side salad the different and unexpected. when I want it!”t m to meet today’s demands.

Ideas for B&I: Ideas for B&I: Ideas for B&I: Greater Variety Engaging Menus, Special Rewards Freshness and of Healthy Options Ethnic Fusion Cuisine. Ethnic fare continues to be tops on every kind of Function Beyond the Sandwich menu. Go beyond the basics and offer recipes that encompass Pan-Asian, Ongoing, Customized, Healthy Meal Plans. How can you ever Fresh and Flavorful, All the Way Back to the Desk. As portable offerings Pacific Rim, Latino-Cuban, and so much more. accommodate every diet from lower-carb to heart-healthy to vegetarian continue to grow, consider healthier, more upscale offerings—including to organic? Take a survey to find out what your customers want most, Flavor Theme Days. Keep them engaged with festive menus centered bold, ethnic flavors. Choose foods that maintain moisture and freshness for and customize offerings. Many foods, such as whole grains, meet several around food themes. A Mexican fiesta, all-American BBQ, tour of Italy, or the trip back to the office. nutritional demands. chocoholic dessert buffet are easy to execute and also work well on Handheld Foods for Multitaskers. For takeaway foods, think beyond the catering menus. Nontraditional Salads. Salads are ideal, but customers tire of the same desk. As time-crunched employees multitask, they may be running errands choices. A Chicken, Brown Rice, and Edamame Salad with toasted walnuts Customer Appreciation. Reward customers with an unexpected treat on break, or grabbing dinner for the trip home. is a nutrition-packed option that’s easy to hold chilled until serving. such as a free mini candy bar with their lunches. Or, incorporate a Snacks that Satisfy Anytime. Keep plenty of big-name candy brands frequent-buyer program with a free dessert as a reward. Daily emails are Small Indulgences. Mini desserts are a big trend and the perfect way to within reach. Fifty-five percent of candy purchases are made on impulse, an easy way to keep customers informed and involved. tempt customers with a tiny treat that won’t blow their diets. and displaying snacks increases purchase by 87%! (IPSOS, ASI 2006)

MARS Answers: Fusion Fare, Fun Treats Grilled Chicken Flatbread with UNCLE BEN’S®Asian Stir Fried Rice. An unexpected blend with red cabbage and sesame-ginger dressing, finished with teriyaki glaze, almonds, and green onions. UNCLE BEN’S® Flavored Rice comes in 13 varieties for all your high-flavor fare.

Baja Roast Chicken Empanadas. For a south-of-the-border treat, try UNCLE BEN’S® Black Beans & Yellow Rice, chicken, pepper-Jack cheese, and guacamole enclosed in flakey pastry dough and deep-fried until crispy.

Miniature Candy Bars. Reward them with America’s favorite brands. Choose from SNICKERS®, MILKY WAY®, or TWIX® Brand Miniatures.

For you, it goes way beyond rolling out meals every day for the masses. It’s about helping them refuel, recharge, and rediscover the pleasure of real food. MARS Answers: Organic, MARS Answers: Gourmet Tastes, Whole Grain, Branded Treats Impulse Displays At MARS, we understand. UNCLE BEN’S®Whole Grain Products. Our whole-grain products are made with less-refined grains for lower-carb, heart-healthy foods. Boost Flatbread Tacos with Ranchero Chicken and UNCLE BEN’S INFUSED® nutrition and keep them going all day long with UNCLE BEN’S® Whole Grain Mexican Rice. Navaho flatbread folded around Mexican rice, Jack cheese, In these days of time-crunched, wolf-a-sandwich- Brown Rice, Sun-Dried Tomato Pilaf with Whole Grains, or Savory Herb and chile-seasoned chicken, topped with lettuce, salsa, and cumn crème Stuffing with Whole Grains. fraîche. UNCLE BEN’S INFUSED® Rice allows you to make as little or as much on-the-go eating, it’s your challenge to keep as you need, and stays fresh during extended holding times. customers engaged and on-site while keeping your Mini Desserts with Chopped SNICKER’S®Bar and Chopped TWIX® Caramel Cookie Bar. Try Turtle Pie Slammers with marshmallows, sugar FREE MARS Snacks Display Rack. Take advantage of a free rack to display costs low. We can help. Take a look at some of these cookies, and crushed TWIX® Caramel Cookie Bar, or a Mini Semi-Sweet America’s top candy brands, including M&M’S® Brand, SKITTLES® Brand, and more. Call 1-800-432-2331 to request the rack style to fit your needs. trends and ideas to keep your B&I program fresh Chocolate Pudding Tart with M&M’S® Brand Mini Semi-Sweet Chocolate Candies. UNCLE BEN’S®READY RICE®Pouch. Employees can help themselves and full of delight! Seeds of Change®Certified Organic Products. Completely vegetarian, anytime with single heat-and-serve pouches of flavorful rice creations. low fat, and low sodium, these entrées are full of on-trend flavor, such as Choose from 17 varieties. Spicy Thai Peanut Noodles. For dessert, offer Seeds of Change® Organic Chocolate Bars. Understands B&I

MARKET KNOWLEDGE. HUMAN INSIGHTS. COLLABORATION. Insight Fresh and Interactive Savvy customers demand foods freshly prepped and customized.

Ideas for B&I:

BRAND Display Cooking, Build-It-Yourself Bars ®

Risotto Station. Display cooking is a top choice for B&I because food ® CHOCOLATE CANDIES has higher perceived freshness, customization options, and quality. A chef-staffed risotto station brings upscale appeal and Understands B&I “eatertainment” factor.

Sundae Bar. Ice cream, along with colorful containers of candy pieces MARKET KNOWLEDGE. HUMAN INSIGHTS. COLLABORATION. and sauces, livens up any day with an interactive event. Merchandise name-brand toppings, and you’ll have a winner! Premium Points

Drinkable Desserts. Blended–to-order desserts can be enjoyed Collect points for valuable prizes! on-site or taken back to the office—and they’re an enticing Look for Premium Points coupons afternoon snack. on every UNCLE BEN’S® Rice package.

MARS Answers: Heat-and-Serve Risotto, Candy Add-Ins Brand Points UNCLE BEN’S®Ready Risotto. Perfect for a risotto station, this ready-to-serve risotto cooks in only 90 seconds. Pair with endless An exciting, easy way to earn valuable proteins, vegetables, and seasonings for a fast, foolproof answer to rewards that work to build your business. (877) 212-4BPP display cooking. www.brandpointsplus.com Visit www.brandpointsplus.com M&M’S®Brand Semi-Sweet Chocolate Mini Baking Bits. For baking for participating UNCLE BEN’S® or sprinkling atop desserts and ice cream, who can resist this fun, products and details on how to join. colorful treat? Smaller size makes them ideal for an interactive build-it-yourself sundae bar.

Banana Split Milkshake with TWIX®Caramel Cookie Bar and Three Clouds Shake with 3 MUSKETEERS®Bar. Easy to blend to order with bits of chopped candy bars.

For additional ideas and complete recipes, visit www.MARSfoodservices.com.

www.MARSfoodservices.com 1-800-432-2331 Clocklesstm Eating and “I want what I want, when I want it!”tm are trademarks of Intuience, LLC, used under liscense from Noble Communications Company. FS12159 ®/™ Trademarks ©Mars, Incorporated 2008,