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(Rice Krinkles, 2006) (Froot Loops, 2009) The HistoryCHAPTER 1 • First mascots • Affect on sales • Popularity • Advertisements • Change in style over years (Pingu Crisp, 2013) Crisp, (Pingu (Tony Tiger, 2010) MethodologiesCHAPTER 2 Semiotics Quantitative research EXPRESSION Questionnaires-Parents of children, People exposed to characters from a young age. What makes you choose the cereal? Popular mascots, ability to recognize them (Cookie Crisp box, 2015) COLOURS “Ronald McDonald, the second most recognized figure among children after Santa Claus” CLOTHING PARLOFF, 2003 CHARACTER Eyes in the isle CHAPTER 2 A team of researchers from Cornell University in the US analysed the shelf placement and eye positioning of 86 cereal spokes-characters in 10 grocery stores, finding that those aimed at children overwhelmingly displayed downward eye inflection compared with cereals targeted at adults. (Cocopops rocks, 2015) (Nesquik cereal, 2015) “Cereal characters on child oriented cereals make incidental eye contact at children’s eye level,” CORNELL, 2003 “Eye contact with cereal spokes-characters increased feelings of trust and connection to the brand.” CORNELL, 2003 Sugarpuffs box, 2014) Ricicles, 2010) Marketing taticsCHAPTER 3 • Catchphrases and jingles • Puzzles on boxes • Prizes inside • Health benefits In 2007, new laws were introduced about how companies could advertise which products to children. It meant that you could no longer, for example, try to persuade a kid to eat your unhealthy food. Cereal toys, 2015) Conclusion • Future of cereal mascots in the UK • Restrictions on advertising to children • Health concerns • Increase in healthy eating • Link back to my findings from quantitive research (Cheerios parody, 2013) Chapter themes Introduction 3 Influence of marketing What I intend to find out from research • Marketing tactics Brands that rely on mascots • Eyes in isles-Cornell study • Toys, new European laws restricting marketing 1 History junk food to children • Reference to questionnaires • Introduction of mascots, affect on sales, popularity, advertisements Conclusion 2 Methodology • The future of cereals in UK • Are mascots dead? • Quantitative research questionnaires, • Healthy eating increase influence of mascots on sales. • Semiotics of characters, colours and clothing worn to encourage sales. Froot Loops. (2009). [image] Available at: http://stickersandstuff.blogspot.co.uk/2009/06/froot- loops.html [Accessed 6 Dec. 2015]. Bibliography Tony Tiger. (2010). [image] Available at:http://hwalther.home.xs4all.nl/images/opc-TonyTiger1. jpg [Accessed 6 Dec. 2015]. Andersen, T. and Boeriis, M. (2007). Semiotic Cereals. [online] ResearchGate. Available at: Rice Krinkles. (2006). [image] Available at:http://files.mom.me/photos/2013/05/23/6-43320-6- http://www.researchgate.net/publication/235908263_Semiotic_Cereals [Accessed 7 Dec. 2015]. sugar-rice-krinkles-1369322458.jpg[Accessed 6 Dec. 2015]. The Guardian, (2005). Jonathan Freedland investigates food industry intent on turning toddlers Pingu Crisp. (2013). [image] Available at: https://s-media-cache-ak0.pinimg.com/736x/96/bb/ avaricious consumers. [online] Available at: http://www.theguardian.com/media/2005/oct/25/ b8/96bbb804dfd7583eb404c8aa925a3438.jpg [Accessed 6 Dec. 2015]. advertising.food [Accessed 5 Dec. 2015]. Cookie Crisp. (2015). [image] Available at: http://kellys-expat-shopping.nl/files/2013/08/nestle- Musicus, A., Tal, A. and Wansink, B. (2014). Eyes in the Aisles: Why Is Cap’n Crunch Looking cookie-crisp.jpg [Accessed 5 Dec. 2015]. Down at My Child?. Environment and Behavior, 47(7), pp.715-733. Nesquik bunny. (2015). [image] Available at: http://liveforfood.co.uk/wp-content/ Kelloggs.co.uk, (2015). Kellogg’s UK|Breakfast cereals, healthy recipes and snacks. [online] Available at: http://www.kelloggs.co.uk/en_GB/home.html [Accessed 7 Dec. 2015]. uploads/2013/03/nesquik-cereal.jpg [Accessed 5 Dec. 2015]. Nestle-cereals.com, (2015). [online] Available at: https://www.nestle-cereals.com/uk Ricicles. (2010). [image] Available at: http://goodtoknow.media.ipcdigital. [Accessed 7 Dec. 2015]. co.uk/111/00000a189/5971_orh100000w614/Kelloggs-Ricicles---450g.jpg [Accessed 6 Dec. 2015]. Snap crackle pop commercial 1960s. (2006). [video] Available at: https://www.youtube.com/ watch?v=q6TIsxTdrCU [Accessed 5 Dec. 2015]. Sugar Puffs. (2014). [image] Available at: http://i.dailymail.co.uk/i/ pix/2014/10/16/1413481192014_wps_4_Honey_Monster_Sugar_puffs.jpg [Accessed 6 Dec. 2015]. Cocopops rocks. (2015). [image] Available at: http://ecx.images-amazon.com/images/ I/51%2BYkdxg9oL.jpg [Accessed 6 Dec. 2015]. Cereal toys. (2015). [image] Available at: http://www.ebay.co.uk/itm/NESTLE-KELLOGGS- CEREAL-TOYS-CARTOON-NETWORK-DEXTER-WOBBLE-TOYS-/151898842032?hash=item 235de063b0:g:5NYAAOSwLzdWTGJ7 [Accessed 6 Dec. 2015]. Cheerios parody. (2013). [image] Available at:http://occ144datkn3vrjlq7r63p19.wpengine. netdna-cdn.com/wp-content/uploads/2011/05/cheerios.jpg [Accessed 6 Dec. 2015]..
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