2018 Annual Report to the Community
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Cast and crew of WFSU’s Shakespeare Uncovered grant project. 2018 ANNUAL REPORT TO THE COMMUNITY 1600 Red Barber Plaza Tallahassee, FL 32310 850-645-7200 | 800-322-9378 wfsu.org wfsumedia wfsupublicmedia Social icon Rounded square Only use blue and/or white. For more details check out our Brand Guidelines. wfsumedia wfsupublicmedia LETTER FROM OUR GENERAL MANAGER 2018 IN REVIEW WFSU Public Media connections are what make WFSU unique in the strives to be the landscape of media organizations. most trusted source for unbiased, quality However, we couldn’t do all of this without you! content. This vision Thank you to the thousands of donors, the tens of is crucial in an thousands of weekly consumers of WFSU Public environment in which Media, and the many volunteers and community media and the role partners. It is our honor to serve you. of journalism are sometimes questioned. David Mullins, General Manager You turn to WFSU for daily news of local, statewide, national and international importance. And WFSU is here to provide programming, content and services to educate, inform, and entertain. These are all reasons why the impactful local FAMU students meeting with filmmaker Stanley Nelson at the Tell Them We Are Rising screening. content, services, and community connections we WFSU 2018 Budget Overview provide become more important every day. REVENUES BY CATEGORY Here are a few examples from the past year: LOCAL VALUE LOCAL IMPACT • Before, during, and in the aftermath of Television services offer a window into state and WFSU-TV and WFSG-TV reach more than Hurricane Michael, WFSU’s team provided local government, our local education institutions, 450,000 households. timely information in partnership with Leon and connect us to the community through stories County Emergency Operations staff as well as about our unique ecosystem, arts, culture, and the WFSU-FM is one of the top ten stations nationally the State Emergency Operations Center. people who live in our area. in AQH Metro Share and Metro Cume ratings. Weekly, over 60,000 listeners tune in to 88.9FM. • WFSU expanded our election coverage Radio services offer up-to-date coverage of key to a multimedia presentation that included local issues and state government proceedings The FLORIDA Channel reaches Florida’s 7.5 Facebook Live. as well as a platform to showcase local classical million households via TV. The service has over performances. 19,000+ Roku subscribers who have watched over • The creation of the radio series Voices that 16,000 hours of video and in 2018, over 1,300 EXPENSES BY CATEGORY Inspire highlights the stories of community wfsu.org offers reliable information and multimedia users downloaded its mobile app. members and leaders and their insights about for the community, including live and archived radio making an impact on their world. and television programming. Educational Services provide training, support, and resources to 24 school districts in two states, • WFSU, in a first-of-its-kind partnership Educational services include workshops for and sponsor 90+ events and workshops per year. with Florida A&M University, produced the teachers and parents using media-based tools to companion project to Tell Them We Are Rising enable every child’s success. Web outreach through social media has expanded. – a history of America’s historically black In 2018, our Twitter account reached 6,639 colleges and universities. The Florida Center for Interactive Media (FCIM) followers and Facebook reached 9,427 likes. partners with agencies to develop customized web- Our website, wfsu.org received about 1.5 million While you may think of WFSU as your favorite radio based products using the latest technologies and pageviews and our news stories received 459,000 or television outlet, it is important to remember that methodologies. pageviews alone. education is at the core of WFSU’s mission. Our education outreach, services, and community 2018 ANNUAL REPORT TO THE COMMUNITY 2018 ANNUAL REPORT TO THE COMMUNITY EDUCATION & ENGAGMENT HIGHLIGHTS Shakespeare Teachers Rule: Uncovered Edcamps Engagement “Un-conferences” have become WFSU’s new favorite Grant model for professional development. During these WFSU Public Media was 2018 informal learning awarded a Community experiences, teachers were empowered to Engagement Grant in support of the third season create their own conference sessions in the of Shakespeare Uncovered on PBS. We partnered form of roundtable discussions. The lesson with the Southern Shakespeare Company and emphasized “experience not experts” and Level Up Media to raise awareness of the series, enabled them to “vote with their feet” and foster enthusiasm for Shakespeare’s works at the move from discussion to discussion at will. local level, and engage and build new audiences for public media and the performing arts. This The kinship developed between educators series of Elizabethan-inspired short videos, of all backgrounds when given the space to comparing the jobs of Shakespeare’s time with voice to their concerns, experiences, and jobs of today, was produced in tandem with the knowledge, is the only constant that remains goals of the American Graduate Project Initiative. unchanged across each and every Edcamp! EDUCATION & ENGAGEMENT Summer Fun Take the T with WFSU is a Ready To The Education & Engagement Daniel team kept busy in the summer Learn Station partnering with the Early WFSU partnered with the Through the Ready To Learn (RTL) Just wanted to thank you for Learning Coalition of the Big City of Tallahassee to bring special federal grant, WFSU provides introducing us to PBS Learning Bend Region, Inc to provide Daniel Tiger back to town for innovative learning experiences to Super Why! Literacy Camps our second-annual Be My Media... I’m equipped with so Neighbor Day. Pre-K through 2nd grade children for preschoolers across the in lower income communities, their many wonderful examples and region, and implemented a new PBS KIDS camp Downtown Tallahassee was transformed into our families, and their educators. With curriculum. This year, WFSU launched the Summer resources to share with my very own Neighborhood of Make Believe! Trolleys this funding, kids engage in research- Challenge with a camping-themed party featuring students in class and online. transported close to 2000 people between five based activities through television Nature Cat, and tracked our families’ progress downtown locations where community partners programs, video, interactive games throughout the summer months via social media. In Cheron H. Davis, Ph.D. provided hands-on crafts and activities, shared and mobile apps, as well as hands-on June, we partnered with Leon County Schools and Assistant Professor books and story time, and screened classic activities at home. Envision Credit Union to bring three week-long Ruff Department of Elementary episodes of Mister Rogers’ Neighborhood. Dustin Education Ruffman Sensational Science camps to the area. Daniels, Chief of Staff for mayor Andrew Gillum, WFSU Public Media engaged July brought five Super Why! Reading camps to made a proclamation officially naming the day. 1,000 rural pre-schoolers in educational in-school local and rural preschool sites. activities featuring books, crafts, and PBS KIDS content. 2018 ANNUAL REPORT TO THE COMMUNITY 2018 ANNUAL REPORT TO THE COMMUNITY STORIES OF IMPACT STORIES OF IMPACT Embracing the Arts on WFSQ WFSU is providing continuous coverage of WFSQ-FM’s local music programs Showcase and Hurricane Michael. Next big band coming Nuances recorded and aired over 35 interviews in the next 15-20 minutes. Wind gusts with local personalities involved in area arts activities in 2018. WFSQ-FM’s In Concert series could reach up to 50mph. You can listen aired on Saturdays, June 9 through August 25. The to us at 88.9FM or through our WFSU app. series featured selected concerts by outstanding ensembles from the recent season. In addition to WFSU Public Media our In Concert series broadcasts, WFSQ also aired local performances of the Tallahassee Symphony You guys are amazing. Thank you Orchestra throughout the year. so much for being there for us. Jon Hill Rally on the Capitol WFSU Hosts Get Lit: The In the wake of the February Parkland school Great American Read The FLORIDA Channel shooting tragedy, WFSU leveraged its multi- platform content production capability to WFSU Public Media partnered with Leroy Collins Continues Coverage highlight statewide response, during multiple Public Library to bring lovers of literature together Expansion Crucial Coverage of events at the Florida capitol, including for a special celebration. We screened The Great In 2018, The FLORIDA Channel (TFC) continued the massive rally on February 21. American Read: Monsters and Villains. Guests Hurricane Michael were encouraged to dress as a fictional character to play a critical role in transparency and citizens’ During Hurricane Michael’s assault on the Florida access to all three branches of state government. The events here in Florida sparked and participate in a costume contest. Panhandle in October of 2018, WFSU went into TFC surpassed 19,000 videos in our online library momentum for a national movement. WFSU continuous coverage mode. Two news staffers and our archives continue to be described as provided local community coverage of the were embedded at Leon County’s Emergency “a state treasure.” In addition, TFC continued rally in Washington and broadcasts of Operations Center and provided hourly reports to produce thousands of hours of traditional The March for Our Lives, a national broadcast and featuring disaster managers, first response officials, Thank you! I just wanted to say thank you gavel-to-gavel coverage such as all meetings call-in event hosted by WNYC’s Brian Lehrer and and others. The rest of the news team contacted of the Constitution Revision Commission and WPBT’s production Parkland, The Way Forward. for the wonderful “Get Lit” presentation officials in surrounding counties to obtain the the Marjory Stoneman Douglas Public Safety latest information on how the storm was impacting from last night! My fellow teacher and I Commission– all streamed live and archived.