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Application of Psychological Preference and Emotional Guidance in the Performance of Film and Television Art: an Analysis Based on Based on Cognitive Psychology

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Application of Psychological Preference and Emotional Guidance in the Performance of Film and Television Art: an Analysis Based on Based on Cognitive Psychology Revista Argentina de Clínica Psicológica 2020, Vol. XXIX, N°2, 854-859 854 DOI: 10.24205/03276716.2020.321 APPLICATION OF PSYCHOLOGICAL PREFERENCE AND EMOTIONAL GUIDANCE IN THE PERFORMANCE OF FILM AND TELEVISION ART: AN ANALYSIS BASED ON BASED ON COGNITIVE PSYCHOLOGY Dunru Xie Abstract The performance of film and television art enriches our life. The psychological preference and connoisseurship of the audience for film and television art may vary with age, gender, region and cultural background. Based on cognitive psychology, this study investigates the status quo of film and television art in the Internet era through a questionnaire survey, and explores the application of psychological preference and emotional guidance in the performance of film and television art. The results show that, from the perspective of cognitive psychology, the appreciation and evaluation of the audience for the performance of film and television art is a form of artistic accomplishment; the psychology and emotion of the audience is influenced by the plot, visual rhythm, special effects, color and animation of film and television art; the audience’s preference for film and television art is determined by the expressive force, infection, and the theme of performance. The research lays a theoretical basis for the quality and proliferation of film and television art. Key words: Film and Television Art, Psychological Preference, Connoisseurship, Cognitive Psychology, Emotional Guidance. Received: 18-05-19 | Accepted: 12-08-19 INTRODUCTION & O"Connor, 2013). Taking cognitive psychology as the basis for evaluating the aesthetic Film and television have been dominant psychology of film and television embodies the throughout the film and television art industry. As a tool of cultural industry or ideology, they complexity of the aesthetic system of film and television art. The aesthetic psychology can’t be separated from the support of the displayed by people according to psychological audience (Haslam Parsons, Omylinska-Thurston preference and psychological emotion is active et al., 2019). The social conditions of China’s rapid development provide convenience for the and comprehensive, including psychological factors such as emotional color, thinking change of film and television art. With the association, aesthetic perception and plot audience’s preference for the mainstream culture and the mainstream ideology, mass understanding (Stambulova, & Wylleman, 2018; Krentz & Earl, 2013). Psychological emotion is culture and consumer culture constantly the expression and evaluation of the relationship conflict, collide and conspire under the between people and the surrounding world, background of the rapid development of China’s film and television industry, constituting a which is a complex psychological reaction and an attitude of the subject to the object (Dubey, diverse culture of film and television art (Halpern Ropar, & Hamilton, 2016). The performance of film and television art is Department of art design, Sichuan Film and Television related to film and television color, film and University, Chengdu 61000, China. E-Mail: [email protected] television special effects and film and television animation. Color, special effects and animation REVISTA ARGENTINA 2020, Vol. XXIX, N°2, 854-859 DE CLÍNICA PSICOLÓGICA 855 DUNRU XIE greatly enrich the performance means of film, themes of film and television art works. Figure 1 and guide the audience’s emotion and shows the statistics of theme type of films of preference through intense visual impact and college students, which clearly shows that male auditory shock (Buchheim & Kolaska, 2016). The college students prefer science fiction films and producers and designers of film and television action films, while female college students art will follow people’s psychological preference, prefer comedy films and love films. and will also consider guiding the audience’s The audience’s psychological preference for emotion through the visual and auditory aspects film and television art is realized through of film and television art. Therefore, aesthetic perception, and cognitive psychology is psychological preference and emotional the basic condition for the formation of guidance are the focus of film and television art psychological preference. The cognitive design (Balietti Goldstone, & Helbing, 2016). psychological activity of the audience is positive Along with the development of the Internet, film and initiative (Skavronskaya, Scott, Moyle et al., and television works are widely produced with 2017). From the perspective of cognitive different levels of quality due to inadequate psychology, aesthetic cognition is fast. If network supervision, leading to low quality of aesthetic cognition is used as the psychological film and television art works. Thus, the current basis for elevating film and television art, it will film and television art does not only refer to be found that the aesthetic system is complex television and films. Short videos played with the (Carrier, 2011). The audience’s psychological help of new media are also classified as film and mechanism of film and television art is reflected television art, with greater impact on people’s in the role played in the cognitive process. The emotion and psychology (Levine-Madori & audience’s perception, imagination, association, Bendel, 2013; Karasik, 2014). Based on the expression and evaluation of film and television principle of cognitive psychology, this study art performance are the most realistic and investigates the status quo of film and television tedious psychological reactions. art under the Internet, and explores the application of psychological preference and Figure 1. Statistics of theme type of films of emotional guidance in the performance of film college students and television art. This study provides a theoretical basis for the high quality 180 development and transmission of film and Male Female television art. 160 140 120 PSYCHOLOGICAL MECHANISM OF AUDIENCE ON THE PERFORMANCE OF FILM AND TELEVISION 100 ART 80 The cultural types of film and television Number of people 60 works are mainly divided into dominant cultural 40 type, mass cultural type and elite cultural type. 20 The audience of film and television art will vary 0 with region, gender, cultural level and age, and Science Literature Comedy Love War Cartoon Action Others their psychological preference is different (Smith fiction and art & Reffin, 2006). The audience’s aesthetic level, cultural level and connoisseurship of film and television art are related to their psychological STUDY ON THE STATUS QUO OF FILM AND preference. When meeting their own preferred TELEVISION ART UNDER THE INTERNET film and television works, the audience will Investigation and study on the status quo of consciously take advantage of the positive film and television artistic accomplishment effects expressed by the film and television art Film and television artistic accomplishment is works to improve them and build complete actually the artistic accomplishment in the values of life (Quigley, Westall, Wade et al., course of designing, shooting and editing of film 2014). College students are taken as the and television. According to cognitive audience group to explore their preference for psychology analysis, the thought exhibited by REVISTA ARGENTINA 2020, Vol. XXIX, N°2, 854-859 DE CLÍNICA PSICOLÓGICA APPLICATION OF PSYCHOLOGICAL PREFERENCE AND EMOTIONAL GUIDANCE IN THE PERFORMANCE OF FILM AND TELEVISION ART: AN ANALYSIS BASED ON BASED ON COGNITIVE PSYCHOLOGY 856 the audience in enjoying and evaluating the Figure 3. Audience’s understanding of film artistic performance of film and television is also and television art plot a form of artistic accomplishment. With the rapid development of the Internet, the impact of the Internet on the film and television artistic 25.35% accomplishment is facing not only new 17.36% opportunities, but also challenges of new Ignorant Basic understanding technologies. In order to probe into the status General quo of film and television artistic Understanding 6.94% Very understanding accomplishment, this study uses questionnaire 1.74% survey. 1,000 questionnaires are distributed and 48.61% 802 valid questionnaires are collected. Statistical analysis method is adopted to analyze. Figure 2 shows the audience’s understanding of the Figure 4. Research on the audience’s focus background of film and television culture. When on film and television art people have finished watching a film and television work, most of the audience do not 140 Male know the background of film and television Female culture. The survey data show that the 120 audience’s understanding of the background of 100 film and television culture accounts for less than 20%. Figure 3 shows the audience’s 80 understanding of film and television art plots. 60 The audience’s understanding of film and Number of people television art plot setting shows the same law as 40 the cultural background. Most people don’t 20 know why such an art plot is set and lack the 0 Lens ability to analyze the theme and artistic creation Plot Actor Director Voice Picture Clip Montage Others language of film and television art. Figure 4 shows the focus of the audience on film and television art. Factors influencing the film and television The focus of the audience on film and television artistic accomplishment art is influenced by gender factor. Female At present, the performance process of film audience prefers to pursue film and television and
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