THE WORLD OF NEW HOLLAND AGRICULTURE We are fi nally there. Until October 31st EXPO2015. the New Holland Sustainable Farm Pavilion We are there! at Expo 2015 displays our sustainable farming technologies. Sustainable Farm Pavilion EXPO2015. We are there! We are fi nally there. The New Holland Sustainable Farm Pavilion, at Expo 2015, will display our sustainable farming technologies until October 31st he New Holland Sustainable Farm Pavilion opened hours to which all farmers are accustomed. on May 1st ready to welcome over 20 million New Holland Agriculture is the only The Seeds of Life series is an important part of the Tvisitors who are expected to visit Milan for Expo experience within the Pavilion, as many visitors have little 2015, the Universal Exhibition. New Holland is a Global agricultural equipment manufacturer knowledge and awareness of agriculture. New Holland Partner of Expo Milano 2015and the only agricultural with its own pavilion participating in has made the visit to the Sustainable Farm Pavilion an equipment brand present at Expo 2015 as part of CNH the universal exhibition, whose theme enlightening experience. Industrial and Fiat Chrysler. The choice could not be The Pavilion itself is totally sustainable. Built without better given the Expo 2015 theme: Feeding the Planet, Feeding the Planet, Energy for Life concrete foundations, it is assembled on a steel framework Energy for Life. New Holland has actively pursued a perfectly represents the vision, the designed to be easily dismantled: no demolition work strategy for sustainable agriculture since 2006, when its mission and the values of our Clean will be needed nor any construction waste produced. It Clean Energy Leader strategy was launched. Energy Leader strategy. is totally self-contained, so that when it is removed the The Sustainable Farm Pavilion provides a perfect area will be left clear and uncontaminated. Rainwater showcase of what the Brand has done and is preparing is recycled for use inside. Energy will be generated by to do for improved food security and environmental Photovoltaic cells. After Expo Milano 2015, the Pavilion sustainability. Working hand in hand with farmers will be re-used for other uses. worldwide, New Holland Agriculture has developed and true stories, under the title The Seeds of Life series – Ideally, visitors begin their visit by ascending the introduced mechanization across the food chain. Visitors once again, a profound link with the Expo 2015 theme. wide staircase, which offers a panoramic view of an will see fi rst-hand how this affects food quality, safety, The series includes fi lms of nine real farmers from nine installation representing the New Holland logo. The and farming sustainability worldwide. different countries as they work - struggling with the second generation T6 Methane Power, is on display on The visit to the Pavilion will be accompanied by eight elements, planning tirelessly and working the unforgiving the grass, planted on the pavilion roof. A special guest on the roof Imagine a green, luscious slope of grass. That is the roof the New Holland Pavilion at Expo Milano 2015. A roof that visitors are invited to climb as they begin their visit to the Pavilion. And on the roof is the second generation T6 Methane Power Tractor, a key step towards the Brand commitment to “Energy Independent Farming”. The tractor is equipped with the agricultural FPT Industrial NEF 6-cylinder engine powered by 100% methane, with an increased horsepower of 179 Hp and an enhanced torque of 740 Nm. The NEF engine offers better performance at lower RPM and therefore reduced noise emissions. CO2 emissions are 80 per cent lower than those of standard diesel engines, and the tractor’s three-way catalyst ensures compliance with Tier 4B without needing additional after-treatment systems. With bio-methane, the carbon footprint from the machine is virtually zero. Compared to conventional fuels, savings of 25 to 40 per cent can be achieved. This is why it fi ts so perfectly with the theme of Expo Milano 2015: Feeding the Planet, Energy for Life. THE WORLD OF NEW HOLLAND AGRICULTURE From the roof, visitors enter the Pavilion and walk down a ramp to the different exhibition levels. Here, The numbers of the New Holland pavilion they gain a better understanding on the importance of mechanisation in the food chain, through interactive People employed exhibits, video installations, augmented reality and in different shifts: a product display featuring the Braud 9060L grape harvester, the CR9.90 combine and the T7.270 tractor. Total sqm: Height: Floors: ABOUT Expo Milano 2015 is an immense exhibition: with 145 countries, 3 international organisations, 6 corporate pavilions and 13 non-government organisations, 1,638 12 m 2 140 attracting visitors from all over the world. Food is at the heart of the exhibition with different presentations from each of the 145 participating Rainwater Concrete used during H2O waste during countries. However, all have a common theme – only Recycling: the construction phase: the construction phase: a sustainable agriculture will support our future and everything we do today impacts on the generations to come. Come and visit the Sustainable Farm Pavilion. It will 30% 00 certainly be worth your while. Renewable Energy produced: 10kW per day 3 New Holland Heroes Why our products and our farmers are the heroes of our times eroes we call them and Heroes they are: The campaign is called The Seeds of Life, a storytelling horsepower NEF engine benefits from exceptional men and women who, like farmers all over project for the heroes who feed us all. breathability for a significant performance advantage. Hthe world, toil and battle to grow the food It is intimately linked to our contribution not only to With Engine Power Management, up to 51 Hp extra that feeds the planet. To these heroes and their the theme of EXPO 2015 – Feed the Planet, Energy is available for optimum productivity. The drive is extraordinary, ordinary lives, we have dedicated a for Life – but also to New Holland’s innovation in the provided by an AutocommandTM continuously variable series of videos for our pavilion at Expo Milano 2015. mechanization of farming, which has been our most transmission. The HorizonTM extra spacious cabin offers unsurpassed visibility and the most comfortable seat imaginable: large air reservoir (ideally combined with Comfort RideTM cabin suspension), internal heating, full leather option. The Sidewinder II provides the most ergonomic driving experience ever: all key controls are accessed from the armrest. Throttle, transmission and hydraulics are all a fingertip away from the touchscreen IntelliView monitor. The tractor is a star in the Growing the Seed episode of The Seeds of Life Series. The episode, dedicated to the actual planting of seeds, is told by Heroes Dave Moore, from the United Kingdom, Jordan Kambeitz, from Canada, Victor Campanelli, from Brazil, Bo Fanyu, from China, and Iliyas Minakhtamovich Ganiev, from Russia. The grapeharvester is also present in the New Holland Pavilion, with a Braud 9060L grape harvester. First introduced in 1975, Braud grape harvester have been leading the field in innovation for 40 years. With the renowned NORIA basket system, that revolutionized the mechanization of grape harvesting and continues to offer the most gentle treatment of the vine and distinctive feature over the years. harvested crop, and the SDC soft shaking system that Inside the New Holland pavilion, three products tenderly detaches the grapes, the 9060L is packed The Seeds of Life Series showcase this link to three specific stories. The with technology. And because Braud is New Holland, is currently being screened inside T7.270 tractor is the top of the range of our Tier 4B all the features that distinguish our machines the New Holland Pavilion and tractor series. It features New Holland’s cutting edge for comfort and intelligence are available for the TM on the New Holland website. ECOBlue SCR Technology. The 6.7 liter 261 EPM 9060L: integrated Intelligent Management System, Episodes that tell the story of men and women from all over the world whose activities in the world of agriculture make them the modern heroes of our world. And how they, like New Holland, are Cleran Energy Leaders. From the left: Claudio Destro, Dave Moore, Elke Pelz-Thaller, Xavier de Rozières, Jordan Kambeitz, Iliyas Minakhtamovich Ganiev, Victor Campanelli, Gerry Manuel, Bo Fanyu. 4 THE WORLD OF NEW HOLLAND AGRICULTURE IntelliviewTM touchscreen monitor, integrated joystick, of the finest red and rosé wines in the Languedoc combination with advanced harvesting technology, quiet, safe and comfortable cabin. region. such as the IntelliSteer® auto guidance. Grain and The Braud grape harvester has a leading role in Finally, all things agricultural end with the harvest. straw quality is guaranteed by the gentle, efficient the Grapes episode of The Seeds of Life Series. And so do the exhibits: the CR 9.90 Combine Harvester TwinRotorTM system, that reduces grain cracking The episode is narrated by French hero Xavier de features an FPT Industrial diesel engine with the to figures as low as 0.1 per cent. The EcoBlue SCR Rozières, director of Chateau de Latours, maker ability to harvest around the clock when used in technology that is Tier4B compliant reduces fuel consumption by up to 10 per cent. And, as in all New Holland vehicles, cabin comfort is unsurpassed: the all new Harvest SuiteTM Ultra cab has been designed to deliver ultimate ergonomics. The 26.4cm ultra- wide IntelliViewTM IV color touchscreen monitor can be positioned on the ideal viewing arc for every operator. If you’re a night time harvester, the new lighting package enables true, 24 hour productivity. And productivity is at the core of the Season of Harvest episode in the The Seeds of Life series.