VIDEO GAMES INDUSTRY IN POLAND INFORMATION BOOKLET 28% Polish ICT export grew an average annual rate of 28% Poland has become specialized in consumer electronics, customized software production, electronic games and mobile solutions. The size of the Polish market for video games is estimated at USD 350 – 450 million and analysts predicted a strong growth in the coming years. Computer gaming market is a powerful branch of the world economy with global PROMOTION sales exceeding USD 52 billion and is characterized by rapid growth. The value of sales is expected to grow by more than 40% and exceed USD 78 billion by 2015. Polish companies are becoming increasingly Video games increasingly resemble great important in this market due to, among Hollywood productions. Most of Polish game other things, international successes of developers’ portfolios include productions, Polish video game developers. even the major studios around the world would not be ashamed of. While in the early 90s gaming budgets oscillated around USD 100 thousand, today production budgets exceed USD 100 million. Video game producers also place higher prio- rity on promotion. An example of this is CD Projekt – Polish video game developer – who in 2011 allocated PLN 6 million for the promotion of The Witcher 2 just in Poland. 02/03 Many global game companies decided to invest in Poland recognizing the intellectual capital and skills of Polish university graduates Video games increasingly resemble great Hollywood productions. Most of Polish game developers’ portfolios include productions, even the major studios around the world would not be ashamed of. While in the early 90s gaming budgets oscillated around USD 100 thousand, today production budgets exceed USD 100 million. Video game producers also place higher prio- rity on promotion. An example of this is CD Projekt – Polish video game developer – who in 2011 allocated PLN 6 million for the promotion of The Witcher 2 just in Poland. Who plays video games? Almost everyone. As much as 45% of the video game players in Europe are women. 49% of European players are 35 or older. Today’s 40-year-olds, who raved about the first video games in their childhood, are now the most numerous group of players. The youngest age group of players (16-25 years old) prefer playing strategy games, action RPG, RPG and simulation games. Gamers aged 26-35 most often play logic and strate- gy games. Most of the surveyed players aged 36-45 enjoy playing logic, action, adventure, and skill games. The most popular video games among players aged over 46 are sport games, racing games, skill and adventure games. Most people (as much as 81%) in Poland play via websites. Mobile devices are in second place in terms of popularity – 67% of all players choose such devices to play. Only 43% of all players use video game consoles. 04/05 The potential of Polish game developers has been proved and many of them are ambitious enough to accept the global challenge. Polish game developers are known for their teamwork, imagination, diverse interests, game development. Where the video games are made? Europe is not only the market for electronic entertainment, but also has a quite strong market position as a video game producer. Though it should be emphasized, that video game developers have their headquarters in two countries: Japan – the motherland of electronic entertainment, and the United States – mightier than any power on the current market of video games. Europe can also be proud of its video game develop- ment centers, for example in Great Britain and France, where many international level productions are created. In addition to the companies, which have been operating in Western Europe for a long time, this region is also experiencing an inflow of produc- ers from Central and Eastern Europe. Poland becomes an increasingly important video game centre 06/07 Polish games are sold in millions of copies around the world. The size of Polish video gaming market is estimated to be approx. USD 400 million (approx. EUR 320 million). The market composes of nearly12 million active players, with only 53% of them spending their money on games. The electronic entertainment industry in Poland is growing very rapidly. Polish companies operating within this industry achieve increasing- ly numerous and spectacular successes. It is sufficient to mention productions such as: The Witcher, The Witcher 2, Dead Island, Dead Island 2, Sniper, Sniper 2 or Anomaly Warzone. CD Projekt, Techland, City Interactive or 11 bit Studios, Vivid Games – these are more and more recognized and appreciated brands not only in Poland, but also in other countries. Combination of two worlds Polish game developers have a great enthusiasm, An absolutely unique product from Poland is passion and vast experience. Additionally, DICE + - world’s first electronic dice, which they are willing to experiment and are extremely combines the world of tabletop games with creative. This is the reason why they are noted for the world of electronic games. Developed their graphics, storytelling, creating new game by Game Technologies, this dice is a techno- genres, as well as sound. Talented Polish logically advanced device, which distributes programmers and designers are compared to roll results to devices that can communicate some of the world’s best specialists in the field. via Bluetooth. Over the past three years Polish Game Developers Due to the highly innovative nature of the Association (non-profit organization) have product, the market of games compatible managed to create the most important event of with this dice is still developing and Game the video games industry in the country – WGK Technologies is currently the only producer conference. PGDA is also promoting local events, of such games. Indie developers and more. Based on: „Międzynarodowy Rynek Gier Video” [“International Video Game Market”] 08/09 Piotr Brzozowski Pracownia Badań Rynków Zagranicznych (www.pbrz.pl) at www.een.org.pl The Polish game industry is rich and diversified with: > big development studios producing word-famous AAA titles > niche studios employing skilled, talented designers, programmers, 2D and 3D specialists and sound technicans The Polish game industry is rich and diversified with: > big development studios producing word-famous AAA titles niche studios employing skilled, talented designers, programmers, > 2D and 3D specialists and sound technicans Based on: „Międzynarodowy Rynek Gier Video” [“International Video Game Market”] Piotr Brzozowski Pracownia Badań Rynków Zagranicznych (www.pbrz.pl) at www.een.org.pl Polish Video Games Industry 34/35 Ganymede Ltd. 36/37 iFun4all Sp. z o.o. 12/13 11 bits studio 38/39 Incuvo Sp. z o.o. 14/15 Aidem Media Sp. z o.o. 40/41 Kiss Digital Sp. z o.o. 16/17 Anshar Studios S.A. 42/43 Mass Creations Sp. z o.o . 18/19 Artifex Mundi Sp. z o.o. 44/45 Mellongames S.A. 20/21 Berrylife s.c. 46/47 Platige Image 22/23 Bloober Team 48/49 Shortbreak Studios 24/25 CDP.pl Sp z o.o. 50/51Techland 26/27 CI Projekt CI Games S.A. 52/53 The Farm 51 Group SA 28/29 Fuero Games Sp. z o.o 54/55 Vivid Games 30/31 Flying Wild Hog Sp. z o.o. 32/33 G2A.COM Sp. z o.o. pc mac nintendo playstation xbox android ios blackberry windows phone 10/11 11 bit studios is a game development company from Warsaw. Our games are internationally available on all main gaming platforms. Our titles have won many prestigious awards, including Apple Design Award, Best of Pax and IGN Editor's Choice. While developing games is our core business, we also operate as a publisher. 11 bit studios provides technical and financial assis- tance to all interesting projects, regardless of their target platform. 11 bits studio Modlińska 6 11 bit studios is a game development company from 03-216 Warsaw, Poland Warsaw. Our games are internationally available on all main gaming platforms. Our titles have won many tel.+48 22 250 29 10 prestigious awards, including Apple Design Award, Best fax. +48 22 250 29 31 of Pax and IGN Editor's Choice. The studio’s most recog- nizable title is Anomaly game series, which conquered [email protected] the gaming market due to its extraordinary approach to the Tower Defence game subgenre, creating the world’s very first Tower Offense title – players control attacking instead of defending units. In addition, the studio released two casual games for handhelds – Funky Smug- glers and Sleepwalker's Journey, which continue to enjoy remarkable popularity. 12/13 Aidem Media Sp. z o.o. is a Polish publisher, who has been developing quality media for Polish and internatio- nal market for over 16 years. Following changes and development of new technologies, we currently create entertainment applications and games for the following platforms: iOS, Android, Windows Phone, Blackberry, Windows/MAC/Linux, Web Player. For the last few years, the company’s main direction of Aidem Media Sp. z o.o. development were games and applications for mobile Kręta 23E devices. The company already developed over 200 80-217 Gdansk, Poland titles. We are experienced in creating adventure, logic, card, and skill games. www.aidemmedia.com [email protected] Our greatest success is CITY OF SECRETS, which was distinguished by Apple in the “New and Noteworthy” Contact Person category and occupied the first place in the sales rankin- Katarzyna Jańczak gs worldwide.In its early years, the company published Commercial Director mainly educational programs and PC games for children, [email protected] which were based on cartoon characters, such as: Reksio and Bolek and Lolek. We pride ourselves on experience in the production of interactive DVDs with characters from Scooby Doo and Disney cartoons, tabletop games, and television programs for TVP S.A.