INTRODUCTION OF DAN BUETTNER, FOUNDER AND CEO OF BLUE ZONES

World-wide explorer, National Geographic fellow and New York Times best selling author, Dan Buettner has unlocked the secrets to living younger and better.

Buettner’s colossal research effort has found five of the longest-lived pockets in the world - -- called Blue Zones --- and discovered their cross-cultural lifestyle formula. In the societies he visits, it’s no coincidence that the way people interact with each other, shed stress, nourish their bodies, and view their world yields more good years of life.

His company, Blue Zones®, puts the world’s best practices in longevity and well-being to work in people’s lives. His books The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest and Thrive: Finding Happiness the Blue Zones Way appeared on many best seller lists.

His National Geographic cover story on the topic in 2005 was one of the top sellers in the magazine's history. His recent New York Times Sunday Magazine article in Ikaria, Greece was the second most popular article of 2012. His work has been featured in USA Today, The Wall Street Journal, the New York Times and on The Oprah Winfrey Show, Good Morning America, and CNN.

In 2009, Buettner and his partner, AARP, applied principles of the Blue Zones research to Albert Lea, Minnesota and successfully raised life expectancy and lowered health care costs by some 40%. He’s currently working with Healthways to continue the program in three Beach Cities near Los Angeles and the entire state of Iowa. Their strategy focuses on optimizing the health environment instead of individual behavior change.

Introduction of Dan Buettner