Assignment #1: JetBlue Airways Corporation Public Relations Strategy for JetPerks Campaign
Situational Overview
JetBlue Airlines is best known for providing quality and economical air travel across the United States. However, JetBlue offers consumers much more than reasonable flights. In an effort to promote more benefits of flying with JetBlue, JetPerks campaign will promote JetPaws, CoatChex, and in-flight DIRECTV, three convenient services that consumers will be able to take advantage of on every flight. In addition, the JetPerks campaign will make an extensive effort to gain more traction and consumers through large-scale social media efforts.
The JetPerks campaign will begin on February 14, 2015 and continue through July 5, 2015. The goal of the campaign is to inform consumers about the additional benefits that JetBlue has to offer, and subsequently reach more consumers. Throughout the process, the campaign will use a combination of videos, hashtags, and blog posts to distribute the information over social media.
Keywords/ Messages
JetBlue is committed to providing the highest quality service, which can be seen through several key messages:
Above all other standards, safety is JetBlue’s number one priority. By pledging to provide consumers with efficient safety standards, JetBlue can do its best to ensure an enjoyable flight experience.
JetBlue cares. As a company dedicated to serving the “average American,” JetBlue respects all consumers and makes a strong effort to understand any and all concerns.
In order to respect and understand all consumers, JetBlue also takes having integrity very seriously. Honesty is the best policy.
JetBlue loves to have fun. When a company allows for a friendly work environment, it shows, and consumers further enjoy the JetBlue experience.
Lastly, JetBlue is passionate about the airline industry. By showing a passion for the industry, each and every department flourishes and is able to provide the best possible service.
Keywords for JetPerks Campaign:
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Airline/ Airplane Flight/ Vacation Pets/ Pet Travel Live TV JetPaws DIRECTV CoatChex JetPerks
Strategies
In order to promote JetBlue’s JetPaws, CoatChex, and in-flight DIRECTV services effectively, there are two strategies that must be implemented:
Increase awareness through a strong social media presence, specifically Twitter, including circulating hashtags and creating images.
Produce and circulate six short entertaining videos over the six-month period depicting each of the three services and how they are convenient and useful for consumers.
Approach
Strategy #1: Increase Social Media Presence
Goal: JetBlue Airlines will use social media outlets such as Twitter, Facebook and Pinterest to begin circulating the JetPerks Campaign.
Tactics: Twitter: Because JetBlue already has 1.9 million followers, it will likely be most necessary to concentrate on trending hashtags on Twitter. JetBlue will create hashtags for each service it is trying to promote and begin to circulate them on Twitter. The hashtags will include: ‘#JetPerks ’, ‘#CoatChex’ ‘#JetPaws’ and ‘#DIRECTV’. Posts will be made 4-5 times per week. Each post will also contain a link to related content.
Facebook: JetBlue also has a significant Facebook following with nearly 1.1 million likes. The campaign will use Facebook to post creative images that promote each of the three service that are being promoted two to three times per week. Each image will contain a quality that may catch a viewer’s attention, such as humor or a clever headline.
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Pinterest: Currently, JetBlue does not have a significant following on Pinterest. However, developing one could benefit the campaign greatly. JetBlue will use the same images that will be posted to Facebook. However, JetBlue will also incorporate other “boards” such as a “Destinations” and “Aircraft” boards in order to continue building a following.
In addition, JetBlue will also take full advantage of any holidays in order to reach more followers and gain more traction among consumers.
JetBlue’s digital team will also work to film three 10-15 second clips that showcase each service. Each clip will circulate across each social media outlet. This will be further discussed in the next strategy.
Audience: JetBlue is targeting social media users who are at least 25 years old. The reason that the target audience is at least 25, is because they must have the financial means to purchase an airplane ticket. Images and blog posts about CoatChex will target audiences on the east coast of the United States.
Target Media: The target media will be Twitter, Facebook and Pinterest.
Strategy #2: Create Showcase Video Clips
Goal: The digital team at JetBlue will produce a series of three video clips that will be circulated throughout social media.
Tactics: Videos 1-4: JetBlue JetPerks JetBlue JetPerks will demonstrate the usefulness of JetPaws, CoatChex and free DIRECTV. The purpose of these videos will be to get information to consumers as thoroughly and quickly as possible. Video 1 will also serve as the campaign launch video.
Video 5: JetPerks: JetPaws Adventure The JetPaws Adventure video will begin by showing a puppy that thinks that he will be left at home while his owner goes on vacation. However, his owner took advantage of JetBlue’s free service, JetPaws, and the puppy arrives in a new city excited to be a part of the adventure. The catch phrase will be JetPaws: Share Your Adventure.
Video 6: JetPerks: CoatChex
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JetPerks: CoatChex will be an informational video directed specifically at east coast audiences. The video will offer all of the details needed to successfully use the service.
Audience: JetBlue is targeting social media users who are at least 25 years old. The reason that the target audience is at least 25, is because they must have the financial means to purchase an airplane ticket. Images and blog posts about CoatChex will target audiences on the east coast of the United States.
Target Media: The target media will be Twitter, Facebook, and Vine.
Proposed Timeline
*Twitter posts will be maintained four to five times per week. *Pinterest and Facebook posts will be maintained two to three times per week.
Date Event Name Details
Feb 14 Campaign Launch Campaign launch will begin by posting the first JetBlue JetPerks video, as well as commencing the social media push with additional blog posts to each social media outlet. Feb 14 Valentine’s Day Social Because February 14th is also Valentine Day, JetBlue Media Blitz will incorporate “love” themed posts in order to generate awareness and traction.
Feb 18 JetPerks: JetPaws Video will launch across all social media outlets Adventure Launch Feb 23 CoatChex Information Video will launch across all social media outlets Video Launch March 2 JetPerks Video 2 Launch Video will launch across all social media outlets
March 6 Employee Appreciation JetBlue will incorporate gratitude towards employees Day in order to generate awareness and traction. March 17 Saint Patrick’s Day Because February 14 is also St. Patrick’s Day, JetBlue Social Media Blitz will incorporate “four-leaf clover” themed posts in order to generate awareness and traction.
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April 1 Saint Patrick’s Day Because April 1 is also April Fool’s Day, JetBlue will Social Media Blitz incorporate jokes within posts in order to generate awareness and traction. May 4 JetPerks Video 3 Launch Video will launch across all social media outlets
June 1 JetPerks Video 4 Launch Video will launch across all social media outlets
July 4 Independence Day Because July 4 is Independence Day, JetBlue will Social Media Blitz incorporate patriotism within posts in order to generate awareness and traction. July 5 Last Campaign Day The campaign has come to an end.
Budget
Given the simplicity of this campaign, the budget for JetBlue Airlines JetPerks campaign is estimated to be:
Social Media Cost: $0 Video Creation: $6,000 Image Creation: $500
Total estimated rage for six-month campaign: $6,500
Measurement Criteria
Measure effectiveness through number of “re-Tweets”, “likes” and “shares”. Receive 500 re-Tweets on Twitter Receive 300 likes and 150 shares on Facebook
Measure number of video views
Measure any increase in use of any of the three services over the following six months.
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Assignment #2: JetBlue Airways Corporation Media Kit
Corporate Overview
JetBlue Airways, also known as New York's Hometown Airline™, is a corporate airliner dedicated to delivering quality, economical and enjoyable air travel experiences across the United States. As a “homegrown” company, JetBlue prides itself with maintaining a culture focused on five core values: Safety, Caring, Integrity, Fun and Passion. At JetBlue, every crewmember works together to provide a comfortable and easy-going inflight ambiance.
JetBlue was founded in August of 1998 and was granted authorization of 75 takeoff and landing slots at John F. Kennedy International Airport in February 2000. The first flight took off on February 11, 2000, with service to Buffalo and Ft. Lauderdale. Since then, JetBlue has grown to become the fifth largest passenger carrier in the United States. By 2013, JetBlue averaged 850 daily flights with over 300 million passengers traveling to 87 destinations.
With over 16,000 employees across the nation, JetBlue operates from Boston, Fort Lauderdale, Hollywood, Los Angeles, Orlando and San Juan. JetBlue also offers a multitude of inflight services, including free DIRECTV, unlimited snacks, and wireless internet on every flight. In addition, JetBlue is well known for offering consumers affordable flights and profitable shareholder returns.
In the fourth quarter of 2014, JetBlue reported record operating revenues of $1.4 billion. Operating expenses for the quarter increased by $27 million compared to the previous quarter.
As a company dedicated to “bringing humanity back to the skies,” JetBlue is committed to being a socially responsible company. JetBlue has actively partnered with six non-profit organizations, including Carbon Fund, Do Something, First Book, KaBOOM!, VH1 Save The Music and Points of Light. In addition, the JetBlue foundation is dedicated to improving the quality of education across America and has donated nearly $100,000 in grants to schools.
Media Contact: 24/7 media hotline: 718-709-3089 Corporate Communication: corporatecommunications@jetblue.com Para Español: [email protected]
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Fact Sheet
The JetBlue Team: 16,000 Employees
Leadership Team: David Barger, chief executive officer and director Robin Hayes, president Mark Powers, chief financial officer Eash Sundaram, chief information officer Joanna Geraghty, executive vice president and customer experience James Hnat, executive vice president, corporate affairs, general counsel and corporate secretary
JetBlue Focus Cities: Boston, Massachusetts Fort Lauderdale, Florida Hollywood, California Los Angeles, California Orlando, Florida San Juan, Puerto Rico
Products: 850 Daily Flights 87 Destinations Personal TV screens at every seat with 36 channels of free live entertainment by DIRECTV and 100+ channels of SiriusXM radio The most legroom in coach Free first checked bag Unlimited brand-name snacks and drinks Genuine service from friendly crewmembers
Aircraft: As of October 2014, JetBlue has 201 aircraft in its fleet: 130 Airbus A320s 60 Embraer 190s 11 Airbus A321s (shown below)
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Revenue: $1.4 billion in 2014 In Q4 of 2014, operating expenses increased by $27 million.
Nasdaq Stock Listing: JetBlue Airways Corp: JBLU
Website URL: http://www.jetblue.com/
Media Contact Info: 24/7 media hotline: 718-709-3089 Corporate Communication: [email protected] Para español: [email protected]
FAQs
What should I do if I missed my flight? The ticket is forfeited if the customer did not call to cancel the flight before the departure. If a customer calls to cancel their flight the same day as departure, the customer can rebook to any flight the same day for the applicable change penalty fee per person.
What should I do if my flight is cancelled? All customers whose flight is cancelled by JetBlue will either receive a full refund or will be re-accommodated on the next available JetBlue flight. JetBlue will also issue the customer a $50 credit good for future travel on JetBlue if the cancellation occurred four hours or less before departure.
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Where is JetBlue’s stock traded? On the Nasdaq Stock Exchange
Where can I find JetBlue’s financial information? Quarterly and annual financial statements can be found on JetBlue’s investor relations website.
Chief Executive Officer Biography
David J. Barger was born in 1958 and currently works as the CEO of JetBlue Airways Corporation. Because his father was a United Airlines pilot of over 37 years, Barger’s interest in airlines began at an early age. Berger’s career in the airlines industry began in 1982 as a director of stations for New York Air. He stayed with New York Air until 1992 when he joined Continental Airlines where he held various positions, including Vice President of Continentals Newark Liberty International Airport hub.
Following his time at Continental, Barger joined the founding team of JetBlue Airways in 1998 and served as the Chief Operating Officer until 2007. After a series of winter storms in 2007, JetBlue suffered revenue declines due to the cancellation of nearly 1,700 flights. Following this time, Barger, then 49, was promoted by the board of directors to Chief Executive Officer in an effort to elevate sales. However, Barger announced his resignation from JetBlue effective February 16, 2015.
Since Barger started at JetBlue, he has been involved with several non-profit organizations. Barger is on the board of governors, as well as the executive committee, of the Flight Safety Committee. In addition, Barger contributed $4.5 million to the Barger Leadership Institute at the University of Michigan.
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Assignment #3: Harkins Theatres Input Sheet for News Releases
News releases, contributed articles, case studies, speaking opportunities as well as industry analyst relations and press tours are all within the arsenal of public relations tactics. Each can be used to tell the Harkins Theatres story. Which tactic to use and when depends on the scope of your announcement or public information, and its relative news value. This form will help the Harkins Theatres PR team work with you to determine the best course of action and communications vehicle for your news.
Section 1: Contact Information
Name and contact information of person completing this form:
Name: Johanna Dupuy Phone number: 520-841-3383 Email: [email protected]
Section 2: Information about the News
The following details will help us to determine the most appropriate communications vehicle. It is important that all questions are completed accurately and thoroughly. If an external news release is not appropriate, other communications vehicles may be recommended to support the business activity.
What do you want to announce?
The opening of a new megaplex in Goodyear, Ariz.
Why is this newsworthy?
The 16-screen theatre will be the largest in the Southwest Valley.
What is unique or innovative about this?
This theatre will be state of the art with all of the latest in theatre entertainment technology. In addition, the Theatre will include an in-lobby bar.
How does this news support or further the organization’s strategy and goals?
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By expanding to new areas in the Valley, Harkins Theatres furthers its goal of bringing the highest quality of movie theatre entertainment to the masses.
When does this need to be announced by?
February 16, 2015.
When will the product/service in the announcement be available to the public?
Building will begin February 23, 2015. Harkins plans to open Estrella Falls 16 in the fall of 2016.
Is there a specific event or target date that is driving the announcement of this news?
Harkins Theatres will host an opening celebration at the brand new Estrella Falls 16 facility.
Who are the target audiences of the news? (e.g. customer types – ages, demographics, donors, investors, etc.)?
Goodyear residents Families
Is this news relevant only to audiences in particular locations (e.g. Phoenix, U.S., North America, etc.)?
Yes, Goodyear, AZ customers.
Who from Harkins Theatres should be quoted in the news release?
Name: Dan Harkins Title: Owner and CEO of Harkins Theatres Inc. Phone number: 480-627-7777 Email: [email protected]
What should their quote highlight?
His quote should highlight Harkins’s legacy of expanding Theatre entertainment in the southwest and the desire to bring quality movie-going fun to everybody.
If the news relates to a partnership, have all relevant contracts or agreements been signed and approved by legal?
There are no contacts related to this news.
If this is a new branded product or offering, has the legal team applied for a trademark?
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The legal team has trademarked the name Estrella Falls 16.
Is this announcement related to any previous news issued by the organization? If so, what was it?
No, it is unrelated to previous news.
Section 3: Features and Benefits
This information will help us to determine which key benefits should be communicated as well as help us write an initial draft of the news release
What are the key features of this offering for the target audience(s)? List at least 3.
• Ultimate Rocker® - stadium-style rocking love seats • ULTIMATE LOUNGER™ – plush reclining seats at select locations • Wall-to-wall screens • Crisp digital sound • Gigantic concession stand featuring over 100 items • Self-serve ticketing kiosks • 3D films at select locations • Digital films at all locations • Play centers at select locations
What are the key benefits of this offering for the target audience(s)? List at least 3.
• Nearby entertainment • Reasonable theatre entertainment prices • A state-of-the-art experience
How is this different from previous offerings?
Estrella Falls 16 will be the only theatre in the area with the newest technology.
What is the cost of the product/service/offering?
General Admission:
Adult $9.75 Matinee (Adult, starting before 6pm) $7.25 Child (3-13) $5.75 Senior (60+) $6.75
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Student (with valid current ID) $7.25 Military (active duty with valid ID) $7.25
3D Movies:
$12.75 Adult Matinee (Adult, starting before 6pm) $10.25 Child (3-13) $8.75 Senior (60+) $9.75 Student (with valid current ID) $10.25 Military (active duty with valid ID) $10.25
How does this offering help Harkins Theatres?
By expanding to Goodyear, Harkins hopes to increase revenue and profits by expanding to a larger consumer base.
Section 4: Key Messages
Key messages address what is unique or compelling about this announcement.
List the top three messages that need to be communicated in this announcement. Be specific.
1. Harkins Theatres is a leader in “ultimate moviegoing” and provides exceptional service in the movie theatre entertainment industry.
2. The new facility, Estrella Falls 16, will be top-of-the-line when it comes to technology and amenities.
3. Harkins Theatres works to serve the general public and constantly strives to bring the most innovative concepts to the masses.
Section 5: Competitive Information
Do any of Harkins Theatre’s competitors have a similar offering? If so, what is it (provide details):
No, the nearest theater is called B&B Theatres, and it is described as “small and rundown.” The main competitors throughout the rest of the Valley are Cinemark and AMC Theatres. If so, how does Harkins Theatre’s offering differ from or compare to the competition?
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Harkins offers 10 amenities that are ONLY at Harkins, including: Loyalty Programs Play Center Cine Capri Harkins IMAX Experience Summer Movie Fun Film Festivals School Field Trips School Fundraisers
If something better or different exists already, what is Harkins Theatre’s counter message to it?
There is nothing better in the area, however Harkins considers itself to be the “Ultimate Moviegoing” experience.
Section 6: Additional Information
Could this announcement cause any controversy or draw attention to any sensitive issues to which we should prepare internal and/or external responses?
No, a recent survey at the nearest Harkins showed that residents are excited for the newest addition to their community.
Is there any current research data (i.e., statistics or trend surveys from analysts, etc.) that you’re aware of that could support the key messages or otherwise add relevance? For example: research data from an ASU professor?
Harkins Theatres was founded in 1933 and is currently based in Arizona. As a family-owned and operated business, Harkins Theaters is the fifth largest circuit in the United States. Harkins proudly boasts 30 locations in Arizona, California, Colorado, Oklahoma, and Texas.
Is there a third party who can be quoted in the news release (e.g. customer, partner)?
Name: Georgia Lord Title: Mayor of Goodyear Company: Harkins Theatres Phone number: 480-287-2962 Email address: [email protected]
What should their quote highlight? Her quote should highlight how the new theater will impact the city of Goodyear.
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Attach all supporting documents including offering details, data sheets, charts/graphs, photos, videos, presentations, etc. that you have that could help the PR team write the news release and pitch this news.
See data sheets, sales presentation, and photos attached.
What content on Harkins Theatre’s website should be linked to in the release? Include URLs: https://www.harkinstheatres.com/onlyAtHarkins.aspx https://www.harkinstheatres.com/theatreOpenings.aspx
Social media is part of the PR process. Are there any specific social media links that should be included in the news release? https://twitter.com/harkinstheatres https://www.facebook.com/harkinstheatres https://www.youtube.com/user/HarkinsMarketing
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Assignment #4: Collaborative Press Release Delta Announces Cup Contest Winner
ATLANTA – February 15, 2015 – After recently hosting the “Delta Cup Contest,” celebrating the latest partnership between Delta Airlines (NYSE: DAL) and Starbucks Coffee Company (NASDAQ:SBUX), Delta will announce the winner of the contest on Feb 16, 2015.
The winner of the contest is Travis Schlotsky, a 23-year-old Des Moines, Iowa resident and Des Moines University student. His winning cup is shown below and can also be viewed by clicking here.
(Photo credit: Username @spicysnacks via Twitter)
“I can’t believe I won! It has always been a dream of mine to be able to travel out of the U.S.,” Schlotsky said. “Tahiti here I come!”
The contest called for social media users over the age of 18 to write where they would like to travel to on a cup and share a photo of it. Participants also needed to include the hashtag “DELTACUPCONTEST.” Delta launched the contest on Feb. 11, 2015 and continued to accept entries until Feb. 15. The winner will be awarded a certificate redeemable for travel for one person with a retail value of $2,560. Delta estimates that $2,560 is the highest possible amount a roundtrip ticket will cost to any destination.
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Throughout the contest, Delta targeted people in North America of all ages, people who travel, people who fly frequently, and social media users. Since 2001, Delta has served Seattle’s Best coffee, a Starbucks owned brand. However, the dwindling cost of jet fuel has allowed Delta Airlines to invest in new amenities, including an upgrade to Starbucks’s Pike Place Roast and VIA Ready Brew Decaf Italian Roast.
Research done by PEW Research Center indicates that 60 percent of travelers are generally happier if they are served Starbucks Coffee on their flight over other leading brands.
Delta Airlines chose to utilize social media to promote the contest because of its ability to reach mass audiences. As the director of customer experience, Mike Henny had confidence that a worthy winner would be chosen through social media.
“Because we live in an age where social media is one of the best platforms to communicate and share ideas, Delta felt that using Twitter and Instagram for the contest was an excellent approach for selecting a winner,” Henny said. According to Henny, Schlotsky’s Twitter post was chosen for its artistic design and unique destination.
Social Media Connections: http://twitter.com/delta http://instagram.com/delta
About Delta Airlines: Originally known as Huff Daland Dusters, Delta Airlines was founded in 1924 in Macon, Ga. Currently, Delta Airlines headquarters are at Hartsfield-Jackson Atlanta International Airport in Atlanta, Ga. The airline operates 5,400 daily flights and reaches 333 destinations in 64 countries.
Trademark Information: Though Delta does not have a trademark on Starbucks, Delta does have a trademark on the “Delta Cup Contest”. Pike Place is a registered trademark of The Pike Place Market PDA.
Media Contact: Taylor Cole 480-738-6811 [email protected]
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Assignment #5: Harkins Theatres Event Press Release
Harkins Theatres to Host Grand Opening Parties for Queen Creek, Scottsdale and Goodyear locations
ARIZONA – May 15, 2015 – On Thursday, May 21, 2015, Harkins Theatres plans on hosting three separate grand opening parties for each of the newest Queen Creek 14, Estrella Falls 16 and Fashion Square theater locations.
At each of the three locations, the theaters will host a grand opening party that will last three hours, followed by the official opening of each theater. Each location will host unique activities and feature sponsors that are relative to their respective locations.
“We hope to reach out to local communities for these celebration events, especially families," says Dan Harkins, owner and ceo of Harkins Theatres. "We will not only celebrate the new Harkins locations, but also the coming together of each community.”
The new locations have been developed to showcase the state-of-the-art technology that Harkins Theatres has invested in. Each site will provide signature amenities including stadium style love seats, wall-to-wall screens, crisp digital sound, more than 100 options in concessions, a child care service, several self-serving ticket kiosks, and digital projection.
Estrella Falls 16 After seven years of planning and development, the Market at Estrella Falls will open on Thursday, May 21, 2015. The opening of this location will include child-friendly activities hosted by PETCO, as well as live music by LIVE 101.5 and several other promotional booths with prizes and giveaways from local vendors. Guests will have a chance to win loyalty cups, movie passes and gift packs from Harkins.
"The community is ready for Estrella Falls to finally come together and open its doors," said Mayor Georgia Lord. “The area is in need of a quality entertainment experience, and we’re all very excited that it’s finally here!”
The 16-screen theater will include the most recent in theater entertainment technology and is the largest Harkins megaplex in the Southwest Valley. This location will also include an in-lobby bar.
Queen Creek 14
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Because this location will be the first theater in the Queen Creek area, Harkins is fully committed to hosting a grand opening party that will incorporate as much of the local community as possible.
The grand opening ceremony will include a short introduction from Mayor Gail Barney, as well as interactive activities with the new Harkins crew. The party will feature live music from KOOL 94.5 and on-air talents Smasher and Maria. The location will host promotional booths with prizes and giveaways from local vendors, as well as kids’ activities hosted by Justice for Girls. Guests will have a chance to win loyalty cups, movie passes and gift packs from Harkins.
Camelview 14 at Fashion Square As one of the largest and most visited locations in the Valley, Camelview at Fashion Square will prepare for a special grand opening party. This location’s party will feature KMLE 107.9’s Steve and Nina as live entertainment, as well as a number of promotional booths with prizes and giveaways from local vendors. Guests will have a chance to win loyalty cups, movie passes and gift packs from Harkins. Like the other two venues, Fashion Square will also host contests for loyalty merchandise and concessions vouchers.
Camelview at Fashion Square will be among the most expensive new additions to the theater chain, featuring modern finishes, reserved seating, and a full bar called Verite’ Lounge.
Social Media Connections https://twitter.com/harkinstheatres https://www.facebook.com/harkinstheatres
About Harkins Corporation Founded in 1933, Harkins Theatres is a privately owned family business and is the fifth largest theater chain in North America. The theater chain maintains 33 locations and closely compares to other theater chains such as AMC Cinemark theatres.
Trademark Information Harkins, the Harkins logo and all other marks contained are trademarks of Harkins and its affiliated companies.
Media Contact Johanna Dupuy Phone: 520-841-3383 Email: [email protected]
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Assignment #6: Harkins Theatres Expansion
Pitch Strategy
Harkins Theatres will soon be expanding the number of theaters in Arizona by building three new facilities in the Chandler, Tempe and Flagstaff areas. Our plan is to use a word-of-mouth strategy at all Arizona Harkins locations, as well as to reach out to three local news sources that operate in the Phoenix area. Harkins Theatres will offer exclusive interviews to the Phoenix Business Journal, the Arizona Republic, and the Arizona Daily Sun. Throughout the promotion effort, we will also emphasize how Harkins Theatres has grown to become the fifth largest theater chain in the country and continues to grow. In addition, once the stories have been published or aired, Harkins Theatres will extend interviews to a broader range of media outlets.
For the Phoenix Business Journal, Harkins Theatres will offer an exclusive interview with Chief Financial Officer Craig Lowery, who will discuss how the new expansion will affect revenue and quarterly earnings for the company. For the Arizona Republic, Harkins will offer an exclusive interview with Global Development Vice President Jackson Brunswick to discuss why Harkins is expanding, as well as what Harkins’ long-term goals might be. Lastly, for Arizona Daily Sun, Harkins will offer an exclusive interview with the CEO and owner of Harkins Theatres, Dan Harkins to discuss his vision for the company and why Harkins Theatres has decided to make the move to Flagstaff.
Our goal is to have three broadcast interviews and seven published articles by November 2015.
=== Pitch to Phoenix Business Journal: Harkins is commonly featured in the Phoenix Business Journal, and is often covered by Tim Gallen, who has previously expressed interest in exclusives from Harkins Theatres.
To: Tim Gallen, Phoenix Business Journal
Hi Tim,
I hope you’re having a great week! I know that you have covered news about Harkins Theatres in the past, and would like to offer you an exclusive interview with Craig Lowery, CFO of Harkins Theatres. Currently, plans to construct three new Harkins Theatres are underway for Chandler, Tempe and Flagstaff. Through further investigation, market analysts estimate that a combination of the three new facilities will boost quarterly revenue by up to seven percent. As a result, this
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will also increase Harkins’ standings in the theater entertainment industry from fifth largest to fourth largest.
Craig Lowery will be available for an interview in Phoenix on March 1, and can meet with you to explain how much of an impact the new theaters will have on the market and on Harkins’s finances. This would be an exclusive interview with Lowery. I can hold the exclusive until Friday, Feb. 27. Please let me know if you are interested.
If you would like more information, please contact me at 520-842-3384 or visit http://www.harkins.com/movingforward.
Thank You, Johanna Dupuy Harkins Theatres Media Relations Manager Phone: (520) 842-3384 Email: [email protected]
=== Pitch to the Arizona Republic: Jennifer is a close ally in the journalism industry and has been a Harkins correspondent for many years.
To: Ronald Hansen, Arizona Republic
Hi Ronald,
I hope all is well with you! I hope you have recovered from your cold! I have a possible exclusive interview with the global development vice president, Jackson Brunswick, to discuss why Harkins is expanding, as well as what Harkins’ long-term goals might be. Harkins will soon begin building three new theaters in the Chandler, Tempe and Flagstaff areas. The new facilities will have a substantial impact on local economy, as it will require the hiring of as many as 150 new employees. However, Harkins also plans on building more locations in Glendale and Sun City within the next two years.
Jackson Brunswick will be available for an interview in Phoenix on March 1 if you are interested in speaking with him. This interview would be an exclusive only offered to you and the AZ Republic. During the interview, Brunswick would also be open to answering questions about Harkins’ long-term goals and future possibilities for the company. I can hold this exclusive until Friday, Feb. 27. Please let me know if this is something you’re interested in.
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Please feel free to call me at any time if you have questions or need additional material.
Thank You, Johanna Dupuy Harkins Theatres Media Relations Manager Phone: (520) 842-3384 Email: [email protected]
=== Pitch to Arizona Daily Sun: Harkins Theatres currently does not have an established relationship with Arizona Daily Sun.
To: Randy Wilson, Arizona Daily Sun
Hi Randy,
I hope all is well. I know that you often cover business news for the Arizona Daily Sun and would like to offer you an opportunity to interview the CEO and owner of Harkins Theatres, Dan Harkins, to discuss his vision for the company and how the new theaters will affect the theater entertainment industry in Phoenix and Flagstaff. As you may know, Dan inherited Harkins Theatres from his late father, and has since expanded the company and allowed it to flourish. Harkins Theatres will be opening three new locations in Chandler, Tempe and Flagstaff in an effort to increase revenue and bring the “ultimate movie going experience” to more Arizona residents. This new expansion will not only open the door for up to 150 new job opportunities, but will also boost Harkins status from the fifth largest theater chain to the fourth. Harkins will also discuss his long-term plans to expand throughout the west coast.
I can setup an interview with Dan Harkins on March 1, as he will be in Flagstaff during that time. This interview would be exclusive, and I can hold it for you until Friday, February 27. Please let me know if you are interested in this interview opportunity.
If you would like more information, please contact me at (520) 842-3384 or visit http://www.harkins.com/movingforward.
Thank You, Johanna Dupuy Harkins Theatres Media Relations Manager Phone: (520) 842-3384 Email: [email protected]
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Assignment #7: Briefing Notes Tim Gallen, Phoenix Business Journal
Appointment Information
Date: Wednesday, February 25, 2015 Time: 12:40 p.m. MST (Arizona) Dial-in: 1-888-555-4444 Passcode: 6888 488# Note: Johanna Dupuy, Agency, will facilitate the interview. (J. Dupuy will use the moderator code for the conference call line)
Meeting Notes
Tim Gallen’s History with Harkins Theatres: Tim Gallen has written several articles about the progression of Harkins Theatres’ business. He has covered nearly every story about the planning of new facilities in Phoenix and all of its surrounding areas. Gallen has a good understanding of Harkins business techniques and is familiar with Harkins locations and future plans.
Relationship Overview: This is Tim Gallen’s second interview with Harkins Theatres, but first with Harkins Theatres CEO Dan Harkins. This interview will lay the foundation for further coverage of Harkins Theatres business, as well has coverage of openings and promotions. It is important to note that Gallen is an avid fictional and poetic writer, and appreciates sensitive quotes by business executives. For example, it might be an advantage to mention Harkins non-profit efforts in the interview.
Opportunity with Phoenix Business Journal: Phoenix Business Journal is one of the top business publications in Phoenix and the surrounding areas. Speaking with Tim Gallen could provide Harkins Theatres with the opportunity to reach more readers, and therefore increase the number of consumers and revenue in the long run. The goal is to get a feature story.
Purpose of the Briefing: This briefing has been arranged to provide Tim Gallen with the insight into new projects in the Tempe, Chandler and Flagstaff areas. In addition, it is important to discuss Harkins Theatre’s future plans and building projects, including newly implemented technology in the newest facilities.
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Topics: New facilities in Tempe, Chandler, and Flagstaff What the new facility would mean to the theater entertainment industry in Flagstaff Community engagement: 10 percent of all proceeds during opening weekend will be donated to local charities Future of Harkins: potential areas of expansion How the new facilities will impact the local economy (150 new employees) How the new facilities will impact quarterly earnings Close with how you are fulfilling your father’s vision of what the theater entertainment industry should be like
Phoenix Business Journal Phone: 602-230-8400 Address: 101 N. First Avenue Suite 2300, Phoenix, AZ 85003 Circulation: 16,000 Copies Website: http://www.bizjournals.com/phoenix/news/ Twitter: @phxbizjournal
The Phoenix Business Journal's editorial staff provides local, breaking business news to Phoenix and the surrounding areas.
Tim Gallen Location: Phoenix, AZ Email: [email protected] Office: 602-308-6508 Twitter: @tim_gallen
Tim Gallen is a writer, blogger, filmmaker, and reporter for the Phoenix Business Journal. He also has several years of experience as a reporter for community newspapers in areas west of Phoenix, such as Sun City, Glendale and Peoria. He often writes fictional stories, as well as poems on his personal website and blog, TimGallen.com. Gallen also cofounded Shabloom Studios with his two brothers.
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Recent Harkins Theatres Articles by Tim Gallen
Harkins Theatres announces 16-screen Goodyear location Nov 19, 2014 Tim Gallen Digital Producer- Phoenix Business Journal
Harkins Theatres is officially headed for Goodyear.
The Scottsdale-based chain of movie houses announced this week it will break ground on a 78,000-square-foot 16-screen multiplex as part of the long-in-the-works Estrella Falls regional mall project slated for a swath of land north of McDowell Road between Pebble Creek Parkway and Bullard Avenue.
Harkins will begin construction early next year and anticipates an opening sometime in 2016. The new multiplex will include an enhanced Cine Capri auditorium, a first for the West Valley.
"It's exciting to bring this highly anticipated theatre to Goodyear," says Dan Harkins, Owner and CEO of Harkins Theatres. "It has taken us longer than we wanted, but I guarantee this theater will have been worth the wait. Estrella Falls will include a number of new amenities and we are thrilled to bring a new enhanced Cine Capri auditorium to our loyal guests in the West Valley communities."
The new Cine Capri at Estrella Falls will be the largest in Arizona, featuring a 500-seat auditorium with a screen in excess of 80 feet and Dolby Atmos® object based 3D sound.
The Goodyear location also feature an in-lobby bar offering a wide range of mixed cocktails, unique wines and beers, including local craft favorites.
Harkins locations already dot the suburbs west of Phoenix, running up and down Loop 101. The Arrowhead Fountains 18-screen location is off Loop 101 and Bell Road in Peoria, and Harkins also operates cineplexes at Peoria's Park West shopping center at 99th Avenue and Northern, as well as in Avondale on 99th Avenue and McDowell Road.
Harkins also has a multiplex in the pipeline for Queen Creek, as well as a brand-new complex at Scottsdale Fashion Square to replace its aging Camelview art-house theater. Harkins also reportedly will open a multiplex at Surprise's Prasada development in the coming years.
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Harkins Theatres to reinvent Camelview in new Scottsdale Fashion Square theater Dec 19, 2013 Tim Gallen Digital Producer- Phoenix Business Journal
Scottsdale-based Harkins Theatres made official today plans to operate a new multi-screen cinema complex inside Scottsdale Fashion Square mall.
The theater operator will open a 14-screen cineplex dubbed Camelview at Fashion Square, which is part of a 141,600-square-foot expansion planned by mall owner Macerich. The new cineplex is slated to open in 2015.
The Phoenix Business Journal first reported on the new cinema plans in September.
Harkins’ announcement of the new 14-screen cineplex puts to rest the question of what would happen to Harkins Camelview 5, which occupies an aged building just outside the Fashion Square mall. Harkins will shutter that theater, which shows small, independent films, as well as the Fashion Square 7 inside the mall.
“We will continue to operate both Harkins Fashion Square 7 and Harkins Camelview 5 until the new theater opens,” Harkins Vice President Tyler Cooper told me via email. Though the arts film-oriented Camelview 5 will close independent films will have a home at the new 14-screen cinema, chain owner Dan Harkins said in a statement.
“We intend to transplant the soul of our beloved Camelview into this amazing new cinema. Independent, foreign, and art films are a part of our DNA and we are proud to be able to continue and expand Camelview’s legacy to include even more films in a dazzling new venue,” Harkins said.
Harkins officials declined to share specific costs for the project, but Cooper did say the new 14- screen theater “will be the most expensive project that Harkins has been a part of.”
Harkins’ newest cineplex will feature the latest technology and amenities including reserved seating and 4k digital projection. Harkins also will debut a new set of recliner seats that allow movie-goers to select their preferred viewing position.
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Assignment #8: Opinion Article Harkins Theatres Article via The Arizona Republic
Free speech prevails with ‘The Interview’ screening By Dan Harkins, CEO and Owner of Harkins Theatres
Despite recent terror threats, Harkins Theatres will not succumb to terrorist intimidations and still plans to host several screenings of Colombia Pictures newest film “The Interview.”
The attempted removal of the controversial film from circulation caused an uproar across the nation, which impacted the theater industry tremendously. However, Harkins will continue to screen the film regardless of the controversy the film created.
Harkins Theatres was founded on the belief that freedom of speech through film is an art form and should not be withheld from public consumption. At Harkins, we are passionate about the film industry and feel it is the consumers’ right to view the film.
We have received a large amount of positive feedback on the decision and want to reassure consumers that Harkins will always choose to screen films when the First Amendment is threatened.
Harkins has also received support from Sony executives and hopes to make the impression that America is not to be intimidated by terror threats.
In the event that something of this nature should happen again, it is our hope that the entertainment industry will come together in support of one another rather than retreat in fear. It is always our obligation to provide consumers with the utmost in film quality and entertainment.
Dan Harkins, the son of Harkins Theatres founder Red Harkins, has more than over thirty years experience in the theater entertainment business. Known as an innovator in the industry, Dan Harkins has won several awards, including Phoenix Film Festival Visionary Award and United Motion Picture Association of America National Showman of the Year.
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Assignment #9: Harkins Theatres Presents the Reel Life Guest Speaker Series Media Relations Plan
Executive Overview
On Thursday, March 19, 2015, Harkins Theatres will begin its first annual ‘Reel Life’ Guest Speakers Series at the Harkins Tempe Marketplace in Tempe, Arizona. Harkins Theatres has partnered with Lionsgate Films in an effort to strengthen the connection between the film industry and local communities. Harkins Theatres will host five guest speakers who have worked on current Lionsgate Films. The series will last six weeks and will allow fans and the media to ask the guest speakers questions about the movie.
Strategy
There are several aspects of the guest speaker series that may be considered newsworthy to local media. Because fans and audience members will be able to ask questions to the guest speakers directly, interaction between the two will feel personal and special. The PR team will use social media as a leading method in advertising the series, as well as for displaying information about the series. In addition, media outreach strategies will be used in contacting local news stations.
Tactics
The PR Team will take three separate approaches in attracting media attention.
1. Invite Local Publications and Television News Outlets to Attend the Event Free of Charge: The PR team will email or call local publications to personally invite them to the event. We are offering the media this opportunity free of charge in order to help build a solid relationship with the journalism community.
2. Social Media Outreach: The PR team will maintain a daily newsfeed update on all social media platforms, including Facebook, Twitter and Instagram. They will post information about who will be guest speaking, what movie will be shown in conjunction with the interview, and any additional needed information.
3. Offer Exclusives with Guest Speakers to Local Newspapers: Harkins will offer exclusive interviews with Dan Harkins, as well as select guest speakers. Exclusive interviews will be offered weekly to various newspapers.
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Resources Needed
The Harkins PR teams is proud to have the president of Harkins Theatres, Dan Harkins, scheduled to host each session in the guest speaker series. He will also be available for an exclusive interview about the promotion.
The PR team will provide several online and print resources to promote the event including:
Media alert Press release Press kit Fact sheet Executive bios and photos Corporate overview Event photos Online landing page Social media content
Target Media
Top Tier Local Newspapers The Arizona Republic Phoenix Business Journal
Local Community Newspapers College Times Cronkite News Service East Valley Tribune Phoenix Magazine Phoenix New Times The State Press
Top Tier Television Stations NBC 12 News CBS 5 News ABC 15 Arizona FOX 10 Phoenix AZ Family 3TV
Top Tier Radio Stations KMLE 107.9 KNIX 102.5
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KZZP 104.7 KZON 101.5
Timeline
Date Activity 03/05/15 Send email pitches to all newspapers, television and radio stations 03/08/15 Develop necessary media resources and ready them for approval 03/10/15 Finalize media resources 03/15/15- Follow up and call any organizations that did not respond via email 03/17/15 03/19/15 Speaker Series 1: “Insurgent’s” Robert Schwentke and Shailene Woodley 04/02/15 Speaker Series 2: “The Duff’s” Bella Thorne and Robbie Amell 04/16/15 Speaker Series 3: “Child 44’s” Richard Price and Tom Hardy 04/23/15 Speaker Series 4: “Beyond the Reach’s” Jean-Baptiste Léonetti and Jeremy Irvine 04/30/15 Speaker Series 5: “Age of Adeline’s” Blake Lively and Lee Toland Krieger
Expected Results
We believe that there will be a significant local interest in the Reel Life film series because it is a new concept to the Phoenix area. In addition, we are optimistic that each session will have plenty of coverage from radio, television and print and online publications. We expect to have at least 10 media sources at each series session.
The team will also update social media pages daily and provide locals with detailed descriptions of each interview.
Budget
The team has produced a budget for all expenses across the total eight-week period. Lionsgate Films will be providing financial coverage for guest speakers and talent.
Activity Estimated Cost Media resources development $1,000 Photographer (full use) $2,000 Website Development $2,000 Additional Security Costs $5,000 Miscellaneous costs (postage, travel expenses, etc.) $500
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Posters and flyers $500 Estimated total $11,000
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Assignment #10: Harkins Theatres Blog Post
The TLC that goes into each new theater opening Dan Harkins, President and CEO March 30, 2015
Over the weekend, Harkins Theatres opened a new Arizona location in Queen Creek. After having an unexpectedly large crowd in attendance, it is reassuring to all of us at Harkins that the theater will successfully broaden the entertainment spectrum in this growing Arizona town. This is the outcome that I hope for at all recently opened locations. It’s the customer experience that makes all of the difference.
On a theater’s opening day, eagerness hangs thick in the air, and everyone is so excited to be the first inside the new building. As a way of providing the best possible experience for moviegoers, we try to set up enjoyable activities for the whole family. I was especially excited to have Disney’s Anna and Elsa greeting children as they walked in the door. We also gave away five Apple iPads and 50 gift cards so that the parents in attendance would feel just as welcome.
However, my personal favorite part of opening day is the ribbon cutting ceremony. With my family at my side and an excited crowd patiently waiting, I believe that the ribbon cutting ceremony is where all of the magic of going to the theater begins. As soon as I cut the ribbon, it’s not only a new experience for the community, but also a new chapter in Harkins’s history.
I am extremely grateful and pleased with Harkins’ newest theater addition in Queen Creek. In the future, I aim for creating events of this caliber every time. Thank you Queen Creek for being so amazing!
Twitter: 1. Have you ever attended the opening of a new Harkins Theatre? See what Dan Harkins said! http://bit.ly/1FGwvXP 2. Dan Harkins on the new theater opening in Queen Creek http://bit.ly/1FGwvXP 3. Why the ribbon cutting ceremony is Dan Harkins’ favorite part of opening day http://bit.ly/1FGwvXP
Facebook: 1. Have you ever been to a Harkins Theatre opening? Check out how Queen Creek’s new theater opening went! http://bit.ly/1FGwvXP 2. This is why we love Dan Harkins! Check out his thoughts on the theater opening in Queen Creek. http://bit.ly/1FGwvXP
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Assignment #11: Opening Ceremony Speech by Dan Harkins
Welcome all to the grand opening of Harkins Theatres Queen Creek. Thank you for celebrating with us on this beautiful evening.
My father first founded Harkins Theatres in 1933 with a vision of bringing “ultimate movie-going” to the Valley. And today, it is my honor to have that vision brought to Queen Creek. After undergoing construction and preparation for just over a year, the newest addition to the Harkins legacy is finally ready. When it comes to quality of entertainment, there is no doubt that we strive for the highest possible expectations.
Here at Harkins Queen Creek, we are excited to introduce a new type of seating that has been installed in each of the 14 auditoriums. Harkins Ultimate Memory Foam Rockers® are the most recent in theater seating technology. Their high-back build, rocking ability and memory foam padding ensure for an excellent theater experience. Each new auditorium will also have state-of- the-art sound technology and digital projection.
However, there is much more than great new seating, sound and projection that we have for you here today. Everyone here will be receiving a Harkins' scratch and win game card. And, even more importantly, every card is a winner! There will be prizes and giveaways all throughout the night, so be sure you get in on the action!
And now, without further ado, I would like to invite Mayor Gail Barney to please cut the ribbon so that we can all finally enjoy this new theater!
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Assignment #12: Harkins Theatres Prepared Statement
Spokesperson: Dan Harkins, Owner and CEO
It is with profound sadness that we must confirm that the Harkins North Valley 16 has suffered a deadly fire on Tuesday, March 31. The fire broke out in the kitchen and quickly spread to the nearest auditorium. Of the 215 guests seated in auditorium 16, 25 people suffered injuries, and two succumbed to smoke inhalation. Our thoughts and prayers are with all of the victims of this heartbreaking catastrophe. Harkins always places its guests’ concerns and needs as its top priority, especially now in this time of grieving and loss. There is nothing more important to the Harkins family than the communities that it serves. We have established a hotline for all of the families and friends of those involved in this tragedy. Contact +1 602-987-0923 for assistance or to speak personally with a representative. The line will be available 24 hours a day, 7 days a week until further notice. Harkins Theatres, as well as the Phoenix Fire Department, is conducting a full investigation on the cause of the fire. Results of the investigation will be released as soon as possible.
Media Contact: Johanna Dupuy 520-841-3383
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Assignment #13: Clip and Social Engagement Measurement Report April 12, 2015
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TABLE OF CONTENTS
ATICLE TITLE DATE PUBLICATION AUTHOR PAGE NUMBER SOCIAL MEDIA POSTS VARIED VARIED VARIED 53
JetBlue, Southwest score 03/19/15 New York Daily News Unknown 50 highest customer experience ratings
JetBlue pilot who had 03/19/15 Fox News Online Unknown 51-52 midair meltdown suing airline
JetBlue ticketing outage 03/30/15 The Boston Globe Rob DeCola 44 delays some Logan Online Jack Newsham passengers
JetBlue debuts spring 04/08/15 USA Today Ashley Day 41-42 menu for Mint premium cabin
JetBlue announces 04/08/15 Syracuse Online Allie Healy 43 nonstop flights from Albany to two Florida cities
JetBlue Reminds 04/09/15 Consumerist Online Chris Morran 40 Passengers: Eating Tuna On A Plane Makes You A Horrible Person
JetBlue eager to stay the 04/09/15 Runway Girl Network Unknown 48-49 course with free broadband Internet
JetBlue (JBLU) Stock 04/10/15 The Street Online Tony Owusu 38-39 Dropped Today As Oil Prices Rose
JetBlue trumpets 04/10/15 Centre For Aviation Unknown 45-46 profitable growth as its Online capacity expansion
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remains above the industry average
JetBlue pilot who had 04/10/15 New York Post Rich Calder 47 midair meltdown sues airline
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The Street:
JetBlue (JBLU) Stock Dropped Today As Oil Prices Rose By Tony Owusu April 10, 2015 http://www.thestreet.com/story/13108722/1/jetblue-jblu-stock-dropped-today-as-oil-prices- rose.html
NEW YORK --JetBlue (JBLU) shares fell 0.44% to $19.05 in trading on Friday as rising oil prices put pressure on the airline sector today.
Airline stocks have experienced volatility this year as it has been partially tied to the performance of the oil sector due to fuel prices.
Industry standard Brent crude for May delivery is up 2.55% to $58.01 per barrel on ICE Futures Europe, while West Texas crude for May delivery is also up 1.87% to $51.74 per barrel.
Earlier this week analysts at the Center for Aviation (CAPA) lauded the company's strategy of expanding capacity while maintaining profitable growth.
"Now that some of the competitive capacity JetBlue faced in the Caribbean and Latin America in late 2014 has eased, the airline's overall network diversification should create some advantages for the airline in 2015 as it works to deliver higher returns and strengthen its balance sheet," the CAPA said.
TheStreet Ratings team rates JETBLUE AIRWAYS CORP as a Buy with a ratings score of A. TheStreet Ratings Team has this to say about their recommendation:
"We rate JETBLUE AIRWAYS CORP (JBLU) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, revenue growth and attractive valuation levels. We feel these strengths outweigh the fact that the company shows weak operating cash flow."
Highlights from the analysis by TheStreet Ratings Team goes as follows:
JETBLUE AIRWAYS CORP reported significant earnings per share improvement in the most recent quarter compared to the same quarter a year ago. The company has demonstrated a pattern of positive earnings per share growth over the past two years. We feel that this trend should
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continue. During the past fiscal year, JETBLUE AIRWAYS CORP increased its bottom line by earning $1.19 versus $0.51 in the prior year. This year, the market expects an improvement in earnings ($1.65 versus $1.19).
The net income growth from the same quarter one year ago has significantly exceeded that of the S&P 500 and the Airlines industry. The net income increased by 87.2% when compared to the same quarter one year prior, rising from $47.00 million to $88.00 million.
JBLU's revenue growth trails the industry average of 22.1%. Since the same quarter one year prior, revenues slightly increased by 5.9%. Growth in the company's revenue appears to have helped boost the earnings per share.
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The Consumerist:
JetBlue Reminds Passengers: Eating Tuna On A Plane Makes You A Horrible Person By Chris Morran April 9, 2015 http://consumerist.com/2015/04/09/jetblue-reminds-passengers-eating-tuna-on-a-plane- makes-you-a-horrible-person/
A recent survey found that 60% of people think it’s rude for passengers to bring stinky food onto a plane. Count the folks at JetBlue among them, as the airline has released an etiquette video calling out eaters of smelly foods.
In the above PSA, a JetBlue passenger cracks open a can of tuna for a mid-flight snack, resulting in everyone around him wishing he would be sucked out through the emergency exit. Things only get worse with the involvement of chopped onions and sardines. The final straw occurs when the passenger busts out what appears to be a to-go container of kimchi.
The video freeze-frames as his fellow passengers revolt, presumably because the bloody carnage that ensued would not be fit for most eyes. The clip reminds me of sitting behind a family on a flight from San Francisco to New York. Not only did they feed all their kids tuna salad sandwiches, but when their youngest got sick and vomited, they did nothing to clean it up; ultimately leaving the soiled baby seat behind for the cabin crew to deal with.
I enjoy tuna just as much as the next person, and yes, you’re free to bring on any foods the TSA and airline rules allow. But it’s just bad form to assume that everyone on the plane wants to smell your lunch. You’ll be landing in a few hours; tuna can wait.
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USA Today:
JetBlue debuts spring menu for Mint premium cabin By Ashley Day April 8, 2015 http://www.usatoday.com/story/todayinthesky/2015/04/08/jetblue-debuts-spring-menu-for- mint-premium-cabin/25472749/
NEW YORK -- JetBlue's new premium Mint transcontinental service will showcase flavors of the destinations it serves this spring. The business class experience offered on flights between JFK and both Los Angeles and San Francisco will boast California wines and a variety of tastes from New York, where the airline is based.
Chef Brad Farmerie of New York's Saxon + Parole restaurant spent two years crafting the dishes that will be offered on a tapas-style menu. Guests will choose three out of five options.
At a preview tasting for the press this week, a sample menu included courgette and feta frittata, green goddess salad, roasted Atlantic cod, a black Angus burger, and ricotta gnudi. The menu is a balance between the restaurant's signature dishes and new creations, Farmerie says.
The meal kicked off with truffled portobello mushroom mousse -- one of Farmerie's trademarks - - and concluded with Blue Marble Ice Cream from Brooklyn, N.Y. In addition, Brooklyn Roasting Company's coffee and espresso is featured onboard. And don't forget the first purposely-built cappuccino machine on a U.S. airline. Fliers also take home pastries from New York's Mah-Ze- Dahr Bakery.
Jamie Perry, director of product development, says the airline tries to "balance keeping it fresh with what people know they like." The Mint menu line rotates quarterly, roughly along with the seasons. JetBlue's Mint wine list includes detailed tasting notes from Bonne. The food menu includes a "gastro glossary" for less common terms used in the menu. Among those explained in the glossary is "Anglaise," or a light pouring custard.
Chef Farmerie, who also helms Public in New York and The Thomas in Napa, Calif., promises "great ingredients you won't find on the competition." He's excited to feature spices from Lior lev Sercarz, owner of New York's La Boit. Farmerie also touted Pat LaFrieda's special 28-day dry- aged beef, which he described as "arguably the best beef in America.
"[Sercarz'] spices really make up for the loss of senses at 30,000 feet," says Farmerie, who adds the sourcing "goes above and beyond expectations -- to not only offer a burger but to really
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think about every element and make sure that it has amazing depth of flavor makes for a memorable in-flight meal."
"We're also lucky to use and support the same purveyors that we have at the restaurants, with relationships that we have built over the years ensuring that the quality will be top notch every time."
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Syracuse Online:
JetBlue announces nonstop flights from Albany to two Florida cities By Allie Healy April 9, 2015 http://www.syracuse.com/news/index.ssf/2015/04/jetblue_announces_nonstop_flights_from_al bany_to_florida.html
Get those flip-flops and sunscreen ready, Albany. JetBlue announced on Monday that the airline will be offering nonstop flights from New York state's capital to Florida.
Beginning Dec. 10, JetBlue will provide flights to Orlando and Fort Lauderdale, the Sun Sentinel reports.
Traveling to Fort Lauderdale, the flight will depart 12:50 p.m. for arrival at 4:06 p.m. Heading back home to Albany, wheels are planned to go up at 9:14 a.m. and land in New York at 12:07 p.m.
Additionally, the plane traveling to Orlando will leave at 4:45 p.m. for a 7:54 p.m. arrival in the sunshine state. The flight back will leave Orlando at 1:20 p.m. and arrive in Albany at 4 p.m. JetBlue says the flights will operate with 150-seat Airbus A320 aircraft. Rev. Kenneth Doyle chairman of the Albany County Airport Authority explains in a statement why the airline chose to add these flights.
"JetBlue's decision to initiate service at Albany International Airport will offer Capital Region business and leisure travelers convenient and competitive new options to our most popular destinations."
USA Today says Albany already offers Southwest Airlines flights to Florida. Despite the addition of JetBlue, Southwest spokesman Brad Hawkins believes they continue to bring a "competitive advantage" to Albany.
As an introductory promotion, JetBlue offered limited one-way fares on Monday of $16.86, to honor Albany's incorporation in 1686.
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The Boston Globe:
JetBlue ticketing outage delays some Logan passengers By Rob DeCola and Jack Newsham March 30, 2015 http://www.bostonglobe.com/business/2015/03/30/jetblue-ticketing-outage-delays-some- logan-passengers/9V5Ib6bWggsrYkTnSAkqIN/story.html
A system-wide computer outage left JetBlue passengers in Boston and across the country unable to obtain boarding passes or check baggage early Monday, creating long lines and delays as the airline manually checked-in passengers until the issue was resolved.
JetBlue said it had fixed the problem by 6:15 a.m., but took to social media early Monday to apologize to customers, explaining that the company was working with partners to get the system back online.
Many of JetBlue flights departing from Logan Airport this morning are delayed, according to Logan’s website, as were many arrivals. More than a third of flights leaving between 7:48 a.m. and 12:22 p.m. were delayed more than 45 minutes, and around a fourth of flights listed were less than 45 minutes late.
“We know it’s frustrating,” JetBlue posted on Twitter. “We apologize for the chaos this morning,” another tweet said.
NBC News reported that the airline had to issue handwritten boarding passes to passengers at many airports. Mike McCarthy, a spokesman for the Transportation Security Administration, told the Globe that wasn’t the case at Logan Airport.
The company said in an e-mail that passengers might experience delays throughout the day. It did not specify how long it would take to work through delays and get operations back to normal.
“Our system is back up now,” JetBlue tweeted. “We’re working to get everyone on their way as quickly as we can.”
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CAPA Online:
JetBlue trumpets profitable growth as its capacity expansion remains above the industry average Unknown Author April 10, 2015 http://centreforaviation.com/analysis/jetblue-trumpets-profitable-growth-as-its-capacity- expansion-remains-above-the-industry-average-217606
JetBlue Airways continues to exude confidence that its higher than average capacity expansion in 2015 is being executed profitably, arguing that its favourable experience with competitive pricing is a combination that few airlines are looking to exploit.
The airline faces the delicate balance of increasing shareholder returns and still maintaining a positive customer image, something that was dulled in late 2014 as it unveiled a seat densification and new fare families whose lowest priced option includes a first bag fee.
JetBlue constantly faces questions about its growth targets, and what triggers would cause the airline re-evaluate its capacity expansion. During a recent investor conference new CEO Robin Hayes explained that overall JetBlue is delivering profitable growth. Offering the transcontinental market as an example, Mr Hayes stated that in the summer of 2015 JetBlue’s daily flights from its New York JFK to Los Angeles will grow to eight from roughly three-to-four a year ago. Its flights from JFK to San Francisco are growing to five from two-to-three. Those are also markets where JetBlue features its Mint premium product that debuted in 2H2014.
Mr Hayes remarked that the Los Angeles and San Francisco are generating significant profits even with the rise in capacity. He also pointed to JetBlue’s Fort Lauderdale focus city, was one of the top performer’s in the airline’s system in 2014, and one of the airline’s fastest growing markets. Fort Lauderdale is presently (6-Apr-2015 to 12-Apr-2015) JetBlue’s third largest base measured by seats.
JetBlue recorded 3% growth in passenger unit revenues for both Jan-2015 and Feb-2015, but 2ppt of Jan’s increase and 2.5ppt of Feb’s rise were attributable to positive effects from winter storm Juno that occurred in early 2015. The positive effects from the storms are likely driving a projected 3% to 4% rise in JetBlue’s passenger unit revenues in 1Q2015. Most of the industry is guiding to flat or decreasing unit revenue growth for the quarter.
It is an interesting move for JetBlue as a market like Boston seems like a more predictable area to expand Mint. But JetBlue executives told The New York Times in 1Q2015 that those markets have high-end premium leisure demand. With such a small number of flights, it could be a
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sound, low risk experiment by JetBlue to determine how Mint would perform on international routes.
Those changes, while unsavory with some passengers, are necessary for JetBlue to grow its revenue during the next few years to lift profit margins. The airline anticipates that the fare families, cabin refresh and other initiatives should create approximately USD450 million in annual operating revenue beginning in 2017.
Overall JetBlue still provides a value experience for a reasonable price. But as the bag fees are ushered in and the denser aircraft are incorporated into its fleet, it will be interesting to watch how the airline fares in consumer satisfaction surveys.
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New York Post:
JetBlue pilot who had midair meltdown sues airline By Rich Calder March 27, 2015 http://nypost.com/2015/03/27/jetblue-pilot-who-had-midair-meltdown-sues-airline/
The JetBlue pilot whose midair freakout in 2012 diverted a Las Vegas-bound jet and gave 135 passengers the fright of their lives is pointing the blame at the airline — for allowing him to fly.
”This is your captain freaking” pilot Clayton Osbon, 52, slapped JetBlue Airways on Friday with a nearly $15 million negligence lawsuit in Manhattan federal court saying a “complex partial brain seizure” made him go ballistic March 27, 2012 on Flight 191, screaming about terror attacks and religion while running down the plane’s aisle before being restrained by passengers.
Osbon began to rant and rave about the likelihood of a terrorist attack and the need for Flight 191’s crew and passengers to embrace religion.
“Pray f–king now for Jesus Christ…This plane will never make it to Vegas…We’re all going down!” shouted Osbon, shortly before frightened passengers pinned him to the cabin floor.
The New York to Las Vegas flight was diverted to Amarillo, Texas, after Osbon’s first officer locked him out of the cockpit. He was arrested and jailed but months later found not guilty in Texas federal court by reason of insanity on charges of interfering with a flight crew.
Osbon claims the airline failed to spot he was suffering from a brain seizure resulting from “a childhood traumatic head injury” – the effects of which never surfaced until the day of the flight.
He alleges Jet Blue “unnecessarily endangered” lives because it should have seen the “clear evidence and warning signs” that he was ill that day when he missed a preflight meeting, failed to answer calls about his whereabouts and showed up disoriented and sloppily dressed.
He also claims JetBlue lacks the protocol to prevent such incidents and that its failure to ground him has cost him his career and reputation.
“Captain Osbon’s uniform, appearance, and demeanor clearly demonstrated that something was wrong and that he was not fit to fly,” the suit says.
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Runway Girl Network:
JetBlue eager to stay the course with free broadband Internet Unknown Author April 9, 2015 http://www.runwaygirlnetwork.com/2015/04/09/jetblue-eager-to-stay-the-course-with-free- broadband-internet/
How does a company react when its product is even more successful than it expected? For JetBlue and its inflight Wi-Fi partners Thales and ViaSat this is a very real challenge.
JetBlue introduced its FlyFi product in late 2013 with a tiered pricing model. Basic usage would be free but streaming or other bandwidth-intensive usage required the (rather pricey $9/hour) paid option.
That decision was made because, “[W]e expected that [the free product] would not be able to support streaming so the paid product was designed to facilitate customers who wanted to stream video,” according to Jamie Perry, the carrier’s VP brand & product development. But it turns out JetBlue underestimated the capabilities of the system.
“Once we actually started flying it became apparent that we could sustain not just a little bit of streaming but actually a reasonable quantity of streaming in the free product. This was one of those things that we just didn’t know at the time and only with real customer usage can we work these things out. That leaves the paid product with a little bit of an identity crisis.”
The free option is not going away any time soon; Perry was clear on that. Later in 2015 access will be integrated with the airline’s TrueBlue program such that membership will be part of the free access.
Moreover, when presented with the option of just throttling down the bandwidth for the free access Perry quipped, “It is not particularly high on the list. The goal has always been to sustain a free product. We continue to want to keep the free product free.”
This is good news for consumers who are demanding ever-more bandwidth and who generally do not want to be paying for it. It is also good news for Thales and ViaSat who can continue to brag about the ability of the Ka-band satellite connectivity solution to support higher consumption at lower costs.
It is also good for JetBlue from a passenger service perspective.
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Perhaps the only folks who will be upset at this news are the Wall Street analysts looking to see the carrier increase its ancillary revenue numbers; that does not seem likely to happen via the inflight Wi-Fi system any time soon. Then again, with the sponsored content partners such as the Wall Street Journal maybe the ancillary stream is working, just not directly from consumers.
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New York Daily News:
JetBlue, Southwest score highest customer experience ratings Unknown Author March 19, 2015 http://www.nydailynews.com/life-style/jetblue-southwest-score-highest-customer-experience- ratings-article-1.2155895
JetBlue, Southwest and Delta have emerged the top scoring airlines in a wide sweeping poll that asked U.S. consumers to evaluate major brands on their customer service.
With an overall score of 75%, JetBlue Airlines received the highest mark among airlines in the 2015 Temkin Experience Ratings which polled 10,000 U.S. respondents on 293 consumer brands.
In the ratings, a score of 70% is considered “good,” while anything above 80% is considered “excellent.”
Overall, the airline industry averaged 69% in the 2015 Temkin Experience.
For the ranking, consumers were asked to evaluate brands based on three criteria: success (can you do what you want to do?); effort (how easy is it to work with the company?) and emotion (how do you feel about the interactions?).
JetBlue’s performance is particularly impressive, says Temkin, as it climbed up from the middle of the pack to improve 15-percentage points from 2014.
Last year, JetBlue launched a premium Mint service on transcontinental routes, offering private suites, the widest, and longest lie-flat seats in the US domestic market, flat-screen TVs, free entertainment and a self-serve station for snacks and sodas.
At the other end of the spectrum, meanwhile, Spirit Airlines nabbed the dubious distinction as the lowest-scoring carrier, with a 47% rating.
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Fox News Online:
JetBlue pilot who had midair meltdown suing airline Unknown Author March 29, 2015 http://www.foxnews.com/us/2015/03/29/lawsuit-claims-jetblue-knew-pilot-who-had-midair- freak-out-was-mentally-ill/
The JetBlue pilot who had a midair meltdown is suing the airline for allowing him to fly that day, the Wall Street Journal reported Saturday.
Pilot Clayton Osbon’s erratic behavior on the March 27, 2012, New York-to-Las Vegas flight forced the plane to make an emergency landing in Texas. JetBlue should have realized Osbon was unfit to fly when he started acting crazy before the plane took off, his lawsuit claimed. Osbon is seeking $14 million in damages. He filed the lawsuit in federal court in New York.
The lawsuit comes as investigators look to see if Germanwings co-pilot Andreas Lubitz deliberately crashed a crowded passenger jet into the French Alps last week because of mental illness, killing 150 people on board.
The Journal reported Lubitz was seeing a doctor for depression and hid the illness from his bosses at the Lufthansa-owned budget carrier. Passengers tackled Osbon after he ran through the plane screaming about terrorists, Jesus and the 9/11 terror attack and ranting about religion.
His bizarre utterances to the co-pilot that “things don’t matter,” "we need to take a leap of faith" and "we're not going to Vegas" forced the plane to divert to Amarillo, Texas. There, Osbon was arrested by federal authorities and charged with interfering with a flight crew. The lawsuit claimed that before the flight left the ground, Osbon missed the crew preflight meeting and struggled to complete the preflight checklist -- signs of the high altitude crack-up to come.
A Texas judge later found Osbon, 52, not guilty by reason of insanity. In his lawsuit Osbon blames his meltdown was brought on by ”complex partial brain seizure” that JetBlue ignored, the Journal said.
He sued for breach of contract and negligence. JetBlue told the paper that while it couldn’t discuss the litigation, “we stand behind the heroic actions of the crew, who followed well- established safety and security procedures.”
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Osbon was one of the first pilots JetBlue hired when it began operations in 2000. At the time of the incident, then-JetBlue CEO Dave Barger said he knew the pilot “personally for a long period of time and there’s been no indication of this at all in the past.”
Osbon tendered his resignation from JetBlue in connection with his criminal case.
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THIRD-PARTY SOCIAL MEDIA BLOG POSTS
Briana elizabeth @bricodella Apr 4 Got to upgrade my seat. All I had to do was ask got the whole treatment too. Thank you @JetBlue !
Aviation Media @AviationMedia Apr 4 #Pilot sues #airline over midair meltdown - from @News_com_au http://fat.ly/Nxt
Stuart R. Crawford @stuartrcrawford Apr 5 I love @JetBlue - what a great airline!!!
Matthew Prince @eastdakota Apr 5 Liking @JetBlue Mint a lot! Even as high status @Delta flyer, this may be the end of me using them for my (many) JFK<->SFO flights.
Ira Boudway @iboudway Apr 5 Everything is amazing and nobody's happy because we're all waiting for the crew for this @JetBlue flight.
Brian K. @phrozen755 Apr 5 Alright @JetBlue - if my checked wine breaks going back to JFK I'm going to be ticked!!! Wish me luck.
Joshua Estrin @JoshEstrin Apr 5 @JetBlue I am constantly amazed by ur cust service I just received a credit without asking for a flight that was a lil "rough" #thankyou
Jason Rabinowitz @AirlineFlyer Apr 5 It looks like @JetBlue T5 is loaded up with A320s, ready for a long day of flights.
Evander Kane @evanderkane_9 Apr 9 On the way to Buffalo, watching some King of Queens on the plane! @JetBlue is the way to go!
Cynthia Drescher @JetSetCD Apr 13 Gotta say @JetBlue's E190 seats are my favorite economy anywhere. Lotsa legroom, recline, wide, leather & map button!
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Assignment #14: JetBlue Airways PR Measurement and Analysis Report Johanna Dupuy January 1 – March 31, 2015
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Executive overview:
During January, February and March of 2015, JetBlue experienced a relatively high volume of press coverage. After using the Google News database, it came to our attention that JetBlue was in the news 49 times in January, 31 times in February, and 21 times in March for a total of 100 mentions. Overall, JetBlue was slightly able to edge out its competitors in the amount of coverage. Southwest Airlines experienced 72 coverage articles, and Delta had 90 coverage articles.
Though JetBlue had a decent few months of coverage, there are several elements where there is room for improvement. There were 40 feature articles, 43 brief articles, and 17 significant mention articles written. However, it may be beneficial to JetBlue to focus on getting more significant mentions in articles written.
Competitive Coverage Volume By Month:
JetBlue Competitive Volume 120 100 100 90
80 72 JetBlue 60 49 Delta
40 31 34 31 Southwest 25 25 26 20 21 20
0 January February March Total
Out of 262 articles covering airline travel, JetBlue Airways was covered 100 times, Delta Air was covered 90 times, and Southwest Airlines was covered 72 times. In January, JetBlue had the highest amount of coverage for two main reasons. The first event happened early in the month when a passenger tried to commit suicide on a plane. Though the coverage was not positive, it still created a stir among the media and kept JetBlue in the news. The second event that occurred was JetBlue began its campaign to promote its high quality in-flight Wi-Fi. The
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campaign began in late January and continued into February. Because of a relatively calm month, there were significantly less articles written about JetBlue in February and March.
Delta followed JetBlue in number of articles published after Delta began serving Starbucks coffee in February which boosted their article count to 59 by the end of that month. Southwest airlines had the least amount of articles written after three months of limited publicity opportunities.
JetBlue Share of Voice:
JetBlue Share of Voice January - March 2015
28%
38% JetBlue Delta Southwest
34%
JetBlue, Delta and Southwest all had a fairly similar amount of articles published about them. However, what set JetBlue apart was a high amount of early coverage in the year. In January, JetBlue had 49 articles published, which was far greater than either Southwest or Delta. However, during February and March, each of the three companies received approximately the same amount of coverage.
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JetBlue Client Coverage:
JetBlue Client Coverage January - March 2015
40% 43% Feature Significant Mention Brief
17%
During the given time period, there were 40 feature articles, 43 brief articles, and 17 significant mentions written about JetBlue. Articles that were considered brief only mentioned JetBlue once and were very broad. The majority of the articles found were considered brief and only mentioned JetBlue in an obscure way. An article that is considered a feature is mostly about JetBlue but lacks personal characteristics like quotes or anecdotes. Lastly, articles with significant mentions were difficult to find.
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JetBlue Client Converge Sentiment:
JetBlue Coverage Sentiment January - March 2015
19%
35% Positive Neutral Negative
46%
Of the 100 articles written about JetBlue, 46 were neutral, 35 were positive, and 19 were negative. Overall, JetBlue should work harder to create a more positive image in order to promote more positive published articles.
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Table of Articles:
The following list represents all 100 articles found on Google News about JetBlue Airways. Throughout the search on Google News, 23 different publications were found to have published articles regarding JetBlue.
Headline Author Publication Date JetBlue Flight Diverted as Utah Officers Help Restrain Woman The AP The NY Times 1/5/2015 Police stop apparent suicide attempt on JetBlue flight Katia Hetter CNN 1/6/2015 JetBlue launches new service World Market between San Francisco and Las Intelligence Vegas N/A News 1/7/2015 JetBlue Adds Even More Fort Lauderdale-Hollywood Flights N/A News Bites 1/8/2015 JetBlue Appoints Tony Lowery, Vice President Technical Operations N/A News Bites 1/8/2015 Weekly: JetBlue Airways in its biggest trailing week loss for 3 months N/A News Bites US 1/8/2015 Barbara Boxer: A voice for individual rights, equality, environmental protection and more Scott Martelle The LA Times 1/8/2015 JetBlue Airways Moves To Defend Its Boston Hub Against Spirit Brian Sumers Aviation Daily 1/9/2015 JetBlue rolls out etiquette in the air video series N/A Fox News 1/9/2015 A Touch Screen to ease Airport Stress Martha White The NY Times 1/12/2015 JetBlue Reports Key Metric Fell 6% Dow Jones DBR in December Tess Stynes High Yield 1/13/2015 JetBlue to link Reno, New York City Reno Gazette- with daily flights Bill O'Driscoll Journal 1/13/2015 AirTran Tops US Airlines at On- Time Arrivals, Envoy Is Last The AP The NY Times 1/13/2015
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JetBlue Previews Upcoming 'Live From T5' Concert N/A Wireless News 1/13/2015 BRIEF: JetBlue plane makes Andrea Tribune Business emergency landing in Norfolk Castillo News 1/14/2015 Bob Nesoff, JetBlue, the quiet benefactor Sandy Nesoff Italian Voice 1/15/2015 JetBlue Airways keeps sliding: down 5.6% in 3 days post earnings release 03 February, 2015 16:00 EST N/A News Bites US 1/15/2015 Obama Measures on Cuba Trade, Travel Poke New Holes in Embargo Reuters The NY Times 1/15/2015 Moving Swiftly, US Eases Travel and Trade Rules on Cuba The AP The NY Times 1/15/2015 US Eases Cuba Travel Restrictions but Vacations Still Banned The AP The NY Times 1/15/2015 New Cuba Rules No Beach Bonanza for U.S. Travelers Reuters The NY Times 1/15/2015 JetBlue to operate new nonstop World Market service between New York and Intelligence Nevada N/A News 1/15/2015 Azul, Brazilian Airline Started by JetBlue Founder, Delays I.P.O. Plans Again Dan Horch The NY Times 1/16/2015 JetBlue president on why he loves Tribune Business PBIA N/A News 1/16/2015 Airlines adding flights to Phoenix Dawn for Super Bowl Gilbertson Arizona Republic 1/19/2015 JetBlue flight aborts takeoff, avoids runway collision at JFK Nicholas Dietz CBS News 1/19/2015 JetBlue Airways: Boston's Largest Carrier Helps Football Fans Touch Down in Phoenix for the Big Game N/A News Bites 1/19/2015 Indigo's Franke sees U.S. budget airline consolidation N/A Reuters 1/19/2015 Foul odor in cabin causes JetBlue flight to return to Steven H. Telegram & airport; nobody injured Foskett, Jr. Gazette 1/21/2015 Security concerns prompt evacuations on 2 planes Matt Hamilton The LA Times 1/25/2015 JetBlue Previews Upcoming 'Live Entertainment From T5' Concert N/A Close - Up 1/26/2015
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Sky-high Wi-Fi becoming a reality The Chicago on more flights Gregory Karp Tribune 1/26/2015 Sky-high Wi-Fi becoming a reality on more flights Gergory Karp The LA Times 1/26/2015 Flights scratched at Chicago airports as airlines brace for Northeast blizzard Cynthia Dizikes The LA Times 1/26/2015 F-16 jets scrambled and a flight diverted after a flurry of weekend The Washington Twitter threats Abby Phillip Post 1/26/2015 JetBlue flight returns to gate after receiving threat N/A WCVB Boston 1/26/2015 The Simple Reason Stranded Airline Passengers Don't Get to Go Genevieve Home First Shaw Brown ABC News 1/27/2015 JetBlue adding another flight to Dawn Phoenix for Super Bowl Gilbertson Arizona Republic 1/27/2015 American Airlines wants to offer flights to Cuba The AP New York Post 1/27/2015 Flights scratched at Chicago airports as airlines brace for The Chicago Northeast blizzard Cynthia Dizikes Tribune 1/27/2015 Some travel bans lifted, flight cancellations continue as The Washington snowstorm hits Northeast Mark Berman Post 1/27/2015 U.S. Airlines Lead World For Madhu Inflight Wi-Fi Unnikrishnan Aviation Daily 1/29/2015 UPDATE: JetBlue Q4 Profit Tops Monica Benzinga Expectations Gerson Newswires 1/29/2015 JetBlue Airways Soars 6%, May Be Benzinga Experiencing A Short Squeeze Kevin Riley Newswires 1/29/2015 JetBlue's Profits Rise as Fuel Prices Dow Jones DBR Drop Angela Chen High Yield 1/29/2015 Stocks Mixed Near Investor's Midday; JetBlue Reverses Higher Vincent Mao Business Daily 1/29/2015 JetBlue Airways profit beats estimate on cheaper fuel N/A Reuters 1/29/2015 JetBlue's Profits Rise as Fuel Prices Drop; Budget Airline Joins Delta, American in Benefiting from Oil's Wall Street Slump Angela Chen Journal (Online) 1/29/2015 JetBlue computer outage resolved after causing delays for passengers The AP The LA Times 1/30/2015
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Travel Fees: The Good, the Bad and the Avoidable Rick Seaney ABC News 2/1/2015 JetBlue Airways Remains Focused On Growing Revenues Brian Sumers Aviation Daily 2/2/2015 CRT Capital Raises JetBlue Airways Anthony Benzinga Price Target Sanfilippo Newswires 2/2/2015 How to Avoid Paying Full Fare When Your Child Flies Paul Eisenberg Fox News 2/3/2015 JetBlue Airways Gains in Pre- Market - Adds Grenada Route N/A Live Briefs US 2/4/2015 JetBlue gets some incentives for Telegram & another year Jeremy Shulkin Gazette 2/8/2015 How Apple Pay Works in JetBlue's Skies Susanna Kim ABC News 2/10/2015
Cruising with Apple Pay N/A Arizona Republic 2/10/2015 Apple Pay Takes Flight: JetBlue Is The First Airline To Accept Mark Benzinga Payments Meadows Newswires 2/10/2015 JetBlue to be the first airline to accept Apple Pay payments in flight N/A CNN 2/10/2015 Jet Blue First to Accept Apple Pay Food for In-flight Meals, Drinks N/A Management 2/10/2015 Highflying Apple Pay reaches The Christian 35,000 feet with JetBlue deal Tess Danielson Science Monitor 2/10/2015 Apple Pay takes to the skies via JetBlue Edward C. Baig USA Today 2/10/2015 JetBlue adding service to Martha’s Vineyard, Sacramento, Port-au- The Boston Prince Taryn Luna Globe 2/11/2015 Stelia Aerospace considering U.S. production facility N/A Reuters 2/12/2015 JetBlue Airways Plans Non-Stop NYC To Daytona Flights N/A Live US Briefs 2/13/2015 American Express and JetBlue ending card partnership: Bloomberg N/A Reuters 2/13/2015 JetBlue's new CEO hopes to win over passengers, Wall Street N/A CBS News 2/16/2015 Europe's airlines race for Wi-Fi in battle for passengers and new Victoria Bryan, revenues Sarah Young Reuters 2/16/2015
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World Market JetBlue to ditch card partnership Intelligence with AmEx N/A News 2/16/2015 Russian accused in giant cyber Jonathan heist pleads not guilty in U.S. Stempel Reuters 2/17/2015 JetBlue marks 15th year with new Tribune Business "Bluemanity" plane design Arlene Satchell News 2/17/2015 Lufthansa seeks to reduce debt with JetBlue bond exchange offer Victoria Bryan Reuters 2/18/2015 JetBlue Gains Altitude, But Investor's SkyWest Hits Turbulence Ken Hoover Business Daily 2/19/2015 AmEx limits on merchants violate U.S. antitrust laws, judge says The AP The LA Times 2/19/2015 Travel free on JetBlue with 'Flying Megan it Forward' campaign Snedden USA Today 2/19/2015 Wolfe Isn't Changing Its Mind About JetBlue Despite Lufthansa Benzinga Situation Javier Hasse Newswires 2/20/2015 Washington JetBlue: DCA to Nantucket Jeff Clabaugh Business Journal 2/20/2015 Angry Orchard Takes Flight: JetBlue Brings America's Number One Hard Cider On Board N/A PR Newswire 2/23/2015 Seniors on the Go: When spending The Chicago a little more is a good idea Ed Perkins Tribune 2/24/2015 Boeing, FedEx battle back vs U.S. Jeffery Dastin, airlines on Gulf competition Tim Hepher Reuters 2/26/2015 Delta jet skids off runway while The Washington landing at snowy LaGuardia airport Mark Berman Post 3/5/2015 A ‘battle for Seattle’ between two The Washington airlines is fueling huge growth Reid Wilson Post 3/5/2015 Airline Passengers: You Do Not Have to Pay Any Fees Rick Seaney ABC News 3/8/2015 JetBlue Airways expects quarterly unit revenue to grow 3 to 4 pct N/A Reuters 3/11/2015 JetBlue-Silver partnership boosts Yvette The Tampa Florida air travel Hammett Tribune 3/16/2015 Frequent flyer programs: More The Chicago change coming Ed Perkins Tribune 3/17/2015 JetBlue offers $49 one-way fares Michelle Deal- from Baltimore to Fort Lauderdale Zimmerman The LA Times 3/18/2015
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American Airlines' drab uniform prototypes desperately need an Mitchell The Chicago injection of color Schnurman Tribune 3/23/2015 Helsinki Airport makes accommodations for pod people Phil Marty The LA Times 3/23/2015 Brazil's Gol airline beckons foreign Christiana The Chicago buyers after vote Sciaudone Tribune 3/24/2015 After Germanwings crash, airlines Ralph revamp security, cockpit rules Vartabedian The LA Times 3/26/2015 JetBlue sued by ex-pilot who had Jonathan midair meltdown Stempel Reuters 3/27/2015 JetBlue pilot who yelled during The Chicago flight sues airline for $16M The AP Tribune 3/28/2015 JetBlue System Outage Leads to Long Lines, Delays N/A ABC News 3/30/2015 JetBlue says systems back online after outage, rules out cyber attack N/A Reuters 3/30/2015
JetBlue computer outage causes The Chicago delays for passengers The AP Tribune 3/30/2015
Fees for minors keep climbing Tom Parsons The LA Times 3/30/2015 U.S. airlines slog to slowest start Mary since 2011 on excess seats Schlangenstein Bloomberg News 3/31/2015 Brazil aviation agency recommends two in cockpit rule N/A Reuters 3/31/2015 JetBlue blues: System outage briefly grounds flights N/A CNN 3/30/2105
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