AT A GLANCE

TRANSPORTATION Transportation

PROFILE PRINCIPAL BUSINESSES JR East’s 7,512.6 km rail NETWORK network (excluding the High-speed train services linking with major cities ) covers the KANTO AREA NETWORK eastern half of Honshu Trains serving in and around the Tokyo metropolitan (’s main island), area, the largest market in Japan including the - INTERCITY AND REGIONAL NETWORKS Intercity transportation other than the Shinkansen politan area. network and regional transportation outside the Kanto area network TRAVEL AGENCY SERVICES View Plaza travel agencies and other outlets selling travel products

NON-TRANSPORTATION Station Space Utilization

PROFILE PRINCIPAL BUSINESSES About 17 million passen- RETAILING gers use JR East’s railway Retailing activities, such as kiosk outlets, convenience stores, and ecute shopping centers at railway stations stations every day. Station and sales of snacks, drinks, and other goods inside trains space utilization offers RESTAURANTS retailing and restaurant Fast-food restaurants and a variety of other restaurants operated mainly at or near railway stations services to these custom- ers through outlets at rail- way stations and sales inside trains.

NON-TRANSPORTATION Shopping Centers & Office Buildings

PROFILE PRINCIPAL BUSINESSES JR East leases space to SHOPPING CENTERS retailers and other tenants Development and leasing of space to retailers and other tenants in shopping centers at railway stations in shopping centers and OFFICE BUILDINGS office buildings developed Development and operation of buildings used primarily on property already owned as office space by JR East within or near railway station premises throughout its service area.

NON-TRANSPORTATION Others

PROFILE PRINCIPAL BUSINESSES Major businesses in the ADVERTISING AND PUBLICITY other services, include hotel Advertising and publicity in railway stations and in and on railcars operations, advertising and HOTEL OPERATIONS publicity, travel agency Chain hotel businesses, including Metropolitan Hotels services, wholesales, truck and HOTEL METS, operated as part of the JR East Hotel Chain delivery services, informa- tion processing, cleaning services/station operations, credit card business, and other services.

030 Annual Report 2012 SECTION 1 OVERALL GROWTH STRATEGY

OPERATING REVENUES AND TOTAL POPULATION OF JAPAN OPERATING INCOME Billions of Yen % 2,000 400 102 1,764.0 1,705.8 The population of the Tokyo Metropolitan Area is 100 projected to increase further until the middle of the 1,500 300 255.0 2010s, while that of Japan as a whole and other 236.6 98 metropolitan areas is forecast to continue decreasing.

1,000 200 96 Nationwide (actual) Nationwide (2006 estimate) 94 Tokyo area (2007 estimate) 500 100 area (2007 estimate) 92 Osaka area (2007 estimate) 0 2008 2009 2010 2011 2012 2013 0 90 2005 2010 2015 2020 2025 Nationwide (2012 estimate) (Forecast) Years Operating Revenues Operating Income (left scale) (right scale)

OPERATING REVENUES AND NUMBER OF BUSY STATIONS OPERATING INCOME Billions of Yen Number of Stations 500 50 With hundreds of thousands of users a day, 406.0 396.2 JR East 91 stations offer JR East an ideal place for developing 400 40 34.0 35.0 JR Central 5 life-style businesses.

300 30 Notes JR West 12 • Tokyu Tokyu Corporation • ear ended March 31, 2011 for JR Central and JR est, year Tokyu 17 200 20 ended March 31, 2012 for JR East and Tokyu • ata is based on figures from JR Central, JR est, and Tokyu . • The numbers of station users at stations of JR East, JR Central, 100 10 and JR West represent twice the number of passengers embarking. 0 2008 2009 2010 2011 2012 2013 0 (Forecast) Operating Revenues Operating Income More than 200,000 Passengers per Day More than 100,000 Passengers per Day (left scale) (right scale)

OPERATING REVENUES AND OPERATING REVENUE COMPARISON OF MAJOR DEPARTMENT STORES, RETAIL SALES, OPERATING INCOME AND CONVENIENCE STORES Billions of Yen Billions of Yen 238.0 250 229.6 100 Located close to train stations, JR East’s shopping JR East 396.2 centers boast sales that rival those of major 200 80 66.5 67.0 762.8 department stores. Notes 150 60 7-Eleven Japan 3,280.5 • Takashimaya Takashimaya Company, imited -Eleven Japan Seven-Eleven Japan Co., td. Tokyu Tokyu Corporation 100 40 Tokyu 487.9 • ear ended March 31, 2012 (ear ended February 2, 2012, for Takashimaya and 7-Eleven Japan) JR West 233.5 • ata is based on figures from the financial press releases of each 50 20 company. • The following figures are used as operating revenues: JR East: Station space utilization, segment revenues from outside 0 0 2008 2009 2010 2011 2012 2013 customers; Takashimaya: Department store business, segment revenues (Forecast) from outside customers; 7-Eleven Japan: Total store sales (nonconsoli- Operating Revenues Operating Income dated); Tokyu: Retail operating revenues; JR West: Sales of goods and (left scale) (right scale) food services business, segment revenues from third parties

OPERATING REVENUES AND ELECTRONIC MONEY- TRANSACTIONS AND COMPATIBLE STORES OPERATING INCOME Billions of Yen Left scale: Compatible stores Right scale: Transactions per day (millions) 250 229.0 50 200,000 300 Suica electronic money is 200.6 2010/7: accepted at over 170,000 200 40 2007/3: Exceeds 2008/4: 2 million mark stores and was used for a Beginning of mutual use of Exceeds one-day record of 2.88 Electronic Money with PASMO of 1 million mark 150 30 private railways, subways, and buses in Tokyo Metropolitan Area million transactions as of 22.0 22.0 March 31, 2012. 100 20 * Figures are as of March 31, 2012 * Figures include results of other 50 10 affiliated stores

0 0 0 2004/ 2005/ 2006/ 2007/ 2008/ 2009/ 2010/ 2011/ 2012/ 0 2008 2009 2010 2011 2012 2013 3 3 3 3 3 3 3 3 3 (Forecast) Operating Revenues Operating Income Other Suica compatible stores Suica compatible stores in stations (left scale) (right scale) Suica compatible stores outside stations Transactions per day

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