Our grandfather Willy “Uppercut” O’Shea was born in 1915 in Dublin, Ireland. His father was a carriage maker who died tragically in a factory accident. Willy was placed into the care of his Uncle, a sea merchant who travelled the world and was employed by dubious freight companies to skipper their ships. Willy jumped ship at the tender age of 15 in Sydney and made his way out west to the coal mines. Willy worked in the mines for 3 years before joining a boxing troupe in 1933 where he toured Australia fighting week after week for close to a decade.

It was during this time that he earnt his nickname “Uppercut”. These years were tough for Willy as it was the time of the Great Depression and cash was scarce. However, Willy always made an effort to look sharp and always had a clean tie in his bag as well as a tub of homemade pomade.

Today, Willy’s legacy lives on through Uppercut Deluxe, a company committed to creating quality products that will go the distance and keep you looking sharp.

R.I.P grandfather Willy “Uppercut” O’Shea. Born in Ireland; Made in Australia.

Founded by using the principles of timeless style, Uppercut Deluxe products have been crafted to provide a modern, OUR STORY yet traditional approach to men’s grooming. STYLING RANGE

EASY HOLD DELUXE POMADE Uppercut Deluxe Easy Hold has been specially Deluxe Pomade has been designed for the formulated to give light hold and a natural, matte discerning guy who has a particular style in mind. finish. Perfect for timeless, classic looks – such as high The go-to solution for fuss free styling. Suitable pompadours, side parts and slick backs. for any hair type or length, the creamy base glides The first product in the Uppercut Deluxe range, into the hair and sets into a natural weightless Deluxe Pomade set the bar for quality and has style, without effort. earnt itself a cult following over the years. Specially designed to give texture, volume and With strong hold that sets firm and just the right light control with a soft finish and no visible sign amount of shine that doesn’t dry out, this Pomade of product. Easy Hold is the lightest product in has it all. The best bit – it washes out with no fuss. the Uppercut Deluxe range. Timeless grooming made easy.

Hold - Light. Ideal hair type - Suitable for all hair types and lengths. Excels in finer Hold - Strong, sets firm. Ideal hair type - Suitable for all hair types of medium length. Finish - Soft, natural, weightless matte finish. or curly hair. Finish - High Shine. Fragrance - Smooth Coconut. Style guide - Perfect for achieving modern natural looking styles that Fragrance - Woody Tabacco. Style guide - Perfect for controlling and defining pomps, side parts Water Based require texture, volume and light control with little sign of product. Water Based and slick backs.

MATTE POMADE Matte Pomade is an all-rounder, formulated to give a medium hold with a natural matte finish. FEATHERWEIGHT Matte Pomade performs exceptionally well in a range of hair lengths and types. Matte Pomade has Featherweight gets its name from being a lighter been designed to create a broad range of styles, paste, that packs a punch. With low shine both classic and modern. and firm hold, this is one of the most versatile products in the Uppercut Deluxe range. Don’t let the creamy appearance fool you, Matte Pomade really packs a punch once applied to your This fiber paste was originally designed for the no- hair, giving grip and hold to assist in achieving a nonsense kinda guy, the guy who wants a product great look that lasts. that can do it all. Featherweight is a light paste This product is also water soluble so it can be that has plenty of tack, which makes it perfect washed out with ease. With a smell so good you’ll for creating volume and lift in styles that need a almost want to eat it, this versatile product is a boost. Topped off with a low shine, Featherweight must have in your styling range. is perfect for creating textured, pieced out styles.

Hold - Medium. Ideal hair type - All hair types and length. Hold - Firm Hold. Ideal hair type - Suitable for all hair types of medium length. Finish - No shine, natural matte look. Fragrance - Crème Brulee. Finish - Low Shine. Fragrance - Fresh Lemongrass. Style guide - Outstanding performance across a diverse range of Water Based Style guide - A lighter paste designed for adding volume, lift and Water Based styles, classic and modern. control to textured styles. STYLING RANGE STYLING RANGE

MATTE CLAY Matte Clay was designed for guys on the run that like to rework their style throughout the day. The clay grips and effortlessly shapes just about any style with a dry finish. Matte Clay is best used to create shorter, textured looks where control is required. Being a wax based product, Matte Clay is completely reworkable and won’t come out with water, which makes it perfect for active guys. Though when you want it gone, Uppercut Deluxe Degreaser will make sure all residue is removed.

Hold - Flexible Hold. Ideal hair type - Best suited to short- medium length hair. Finish - Low Shine. Fragrance - Mild Mint. Style guide - Perfect for controlling textured, messy looks. Wax Based

MONSTER HOLD Monster Hold is a traditional wax based Pomade, that remains reworkable throughout the day.

This is an extra powerful, sweat resistant wax that was created especially for traditional or bolder styles that require a little extra hold. This product holds with weight, making it perfect to control your style all day long. STYLING POWDER Being wax based, Monster Hold won’t set, making Styling Powder adds volume and texture with a it perfect for anyone that likes to restyle their natural finish. For ultimate fuss free styling, just look. This also means that it won’t wash out with ‘Shake and Rake’. water or sweat. We recommend using Uppercut Deluxe Degreaser to remove Monster Hold from This reworkable product is remarkably versatile, your hair. from adding volume to thin hair to creating texture and grit to relaxed styles, it’s almost too easy.

Styling Powder is completely different to anything Hold - Heavy and Strong. Ideal hair type - Anything that needs hardcore control. else within the Uppercut Deluxe range; the Finish - Medium High Shine. Fragrance - Natural Beeswax. product has a unique application and finish, Style guide - Anything traditional or styles that need a little extra Wax Based offering an overall different grooming experience. control. RANGE

BEARD OIL BEARD BALM Uppercut Deluxe Beard Oil is lightweight, non- Uppercut Deluxe Beard balm has been created to greasy with a Patchouli and Leather fragrance. keep even the most manly of men in shape. We Containing Argan, Jojoba, Avocado and know that keeping a beard in shape is no easy task Rosemary oils, Uppercut Deluxe Beard Oil has and that a great beard doesn’t just happen, so we been designed specifically to soften, condition and decieded to make something that helps. With just nourish all types of . the right amount of control and shine, Uppercut Deluxe Beard Balm will keep your beard shaped Intentionally thinner than traditional Beard Oils, and controlled, reducing those annoying flyaway’s the Uppercut Deluxe Beard Oil was developed to while keeping your dapper and distinguished look offer a smoother application and lighter finish. in place. No one likes a shiny, greasy beard after all... The best bit - your beard will be left feeling nourished and moisturised. WASH RANGE WASH RANGE

EVERYDAY DEGREASER EVERYDAY CONDITIONER Fresh, clean, ready to style hair without any Uppercut Deluxe Degreaser is a revolutionary Uppercut Deluxe Everyday Conditioner is a light hassle. Uppercut Deluxe Everyday Shampoo is men’s hair product, specially formulated to take hydrating product specially formulated to gently formulated for daily use, and prepares your hair on the toughest of build ups in men’s hair. It offers moisturise and protect men’s hair, without the for the best possible styling results. ultimate removing power for styling products and heavy weight of traditional conditioners that can other daily grime and can be applied to dry hair leave the hair feeling limp. Infused with liquorice and menthol, it invigorates or wet hair. both your hair and scalp, while the light lather Infused with olive leaf extract to invigorate and hydrates the hair without leaving it limp. A slight lather and massage, leaves hair squeaky soothe men’s hair and leave it with a fresh clean clean without drying out. Our signature fragrance feel and scent. Our signature fragrance is fresh, clean and is fresh, clean and masculine without being masculine without being overpowering. overpowering. SHAVE RANGE

SHAVE CREAM AFTERSHAVE MOISTURISER This one was a no-brainer for the Uppercut Uppercut Deluxe Aftershave Moisturiser has been Deluxe team. Just as much as a well-groomed and designed to perfectly complement our Uppercut cropped ‘do is a big part of a guy’s routine, Deluxe Shave Cream as part of a daily routine for often is as well. And there is nothing worse than the kinda guy that just wants a good shave. burn on your neck or head - kiss goodbye to the look you’re going for. With low fragrance, this cream based product will simply leave your skin smelling clean and feeling This product is no-nonsense. It lathers well. It’s fresh, ready for a spray of your favourite fragrance. light on fragrance. It makes your skin feel better when shaving. Simple. BRUSHES / TOOLS

QUIFF ROLLER Is your hair getting you down? Need more height in your ? More lift in your pomp? More air in your hair? The Uppercut Deluxe Quiff Roller is perfect to use with a hairdryer to set your style in place before adding your favourite Uppercut Deluxe product to finish your style.

CT5 - POCKET COMB An easy to use, standard sized pocket comb that performs across a range of different hair lengths and hair types. Different teeth widths make for perfect styling of both short and . Labelled wih our tag line Grip it & Slick it, this one is an all round performer.

CT7 - FLIP COMB The traditional pocket sized flip comb to work or rework your style all day long. The fold away teeth makes this the perfect travel accessory. Grooming on the go has never been easier.

CT9 - STYLING COMB The perfect comb to shape any medium to long length hair styles. The extended teeth create lift and volume across a range of styles and controls with comfort and precision. The Uppercut Deluxe ’s Collection is a range of quality professional-use products available exclusively to the Uppercut Deluxe network of Barbers. Created to cater to the back bar needs of the forward thinking barbershop the range was constructed with a few simple objectives in mind:

MAKE THE DAY TO DAY OPERATION EASIER IN THE BARBERSHOP. CREATE GREATER VALUE FOR OUR BARBERS. Need value for money in the Barber Shop and an easy solution to all your styling needs? Look no further, Uppercut Deluxe has your Barber Shop essentials covered in our biggest ever, BARBER TINS BARBER TINS barber sized tins available in Deluxe Pomade, Featherweight, Matte Pomade and Easy Hold.

EASY HOLD DELUXE POMADE Uppercut Deluxe Easy Hold has been specially Deluxe Pomade has been designed for the formulated to give light hold and a natural, matte discerning guy who has a particular style in mind. finish. Perfect for timeless, classic looks – such as high The go-to solution for fuss free styling. Suitable pompadours, side parts and slick backs. for any hair type or length, the creamy base glides The first product in the Uppercut Deluxe range, into the hair and sets into a natural weightless Deluxe Pomade set the bar for quality and has style, without effort. earnt itself a cult following over the years. Specially designed to give texture, volume and With strong hold that sets firm and just the right light control with a soft finish and no visible sign amount of shine that doesn’t dry out, this Pomade of product. Easy Hold is the lightest product in has it all. The best bit – it washes out with no fuss. the Uppercut Deluxe range. Timeless grooming made easy. 300g / 10.5 OZ 300g / 10.5 OZ

Hold - Light. Ideal hair type - Suitable for all hair types and lengths. Excels in finer Hold - Strong, sets firm. Ideal hair type - Suitable for all hair types of medium length. Finish - Soft, natural, weightless matte finish. or curly hair. Finish - High Shine. Fragrance - Smooth Coconut. Style guide - Perfect for achieving modern natural looking styles that Fragrance - Woody Tabacco. Style guide - Perfect for controlling and defining pomps, side parts Water Based require texture, volume and light control with little sign of product. Water Based and slick backs.

MATTE POMADE Matte Pomade is an all-rounder, formulated to give a medium hold with a natural matte finish. FEATHERWEIGHT Matte Pomade performs exceptionally well in a range of hair lengths and types. Matte Pomade has Featherweight gets its name from being a lighter been designed to create a broad range of styles, paste, that packs a punch. With low shine both classic and modern. and firm hold, this is one of the most versatile products in the Uppercut Deluxe range. Don’t let the creamy appearance fool you, Matte Pomade really packs a punch once applied to your This fiber paste was originally designed for the no- hair giving grip and hold to assist in achieving a nonsense kinda guy, the guy who wants a product great look that lasts. that can do it all. Featherweight is a light paste This product is also water soluble so it can be that has plenty of tack, which makes it perfect washed out with ease. With a smell so good you’ll for creating volume and lift in styles that need a almost want to eat it, this versatile product is a boost. Topped off with a low shine, Featherweight must have in your styling range. is perfect for creating textured, pieced out styles.

300g / 10.5 OZ 210g / 7.5 OZ

Hold - Medium. Ideal hair type - All hair types and length. Hold - Firm Hold. Ideal hair type - Suitable for all hair types of medium length. Finish - No shine, natural matte look. Fragrance - Crème Brulee. Finish - Low Shine. Fragrance - Fresh Lemongrass. Style guide - Outstanding performance across a diverse range of Water Based Style guide - A lighter paste designed for adding volume, lift and Water Based styles, classic and modern. control to textured styles. WASH RANGE WASH RANGE

1L / 33.81 Fl. OZ 1L / 33.81 Fl. OZ 1L / 33.81 Fl. OZ 1 LITRE EVERYDAY SHAMPOO 1 LITRE DEGREASER 1 LITRE EVERYDAY CONDITIONER Fresh, clean, ready to style hair without any Uppercut Deluxe Degreaser is a revolutionary Uppercut Deluxe Everyday Conditioner is a light hassle. Uppercut Deluxe Everyday Shampoo is men’s hair product, specially formulated to take hydrating product specially formulated to gently formulated for daily use, and prepares our hair for on the toughest of build ups in men’s hair. It offers moisturise and protect men’s hair, without the the best possible styling results. ultimate removing power for styling products and heavy weight of traditional conditioners that can other daily grime and can be applied to dry hair leave the hair feeling limp. Infused with liquorice and menthol, it invigorates or wet hair. both your hair and scalp, while the light lather Infused with olive leaf extract to invigorate and hydrates the hair without leaving it limp. A slight lather and massage, leaves hair squeaky soothe men’s hair and leave it with a fresh clean clean without drying out. Our signature fragrance feel and scent. Our signature fragrance is fresh, clean and is fresh, clean and masculine without being masculine without being overpowering. overpowering. PROFESSIONAL COMBS

BARBERS BARBERS CUTTING COMB STYLING COMB The go to comb for barbers A thin toothed styling comb as their basic trimming and for the perfect finish to many cutting tool. Sized to be highly tradtional cuts that typically maneuverable and comfortable have tight line work and a to work with, small enough definitive part. Perfect for for precision work and large medium to long styles. The enough to hang on to. The hard modern looking wide handle is rubber material will not scratch comfortable to hold and allows from contact with your scissors for precise work. or clippers. ACCESSORIES

SPRAY BOTTLE CAPE BARBER POWDER Prepare the hair and keep your cuts tidy with Designed with simplicity and functionality in mind. Uppercut Deluxe Barber Powder is a lightweight talcum- the Uppercut Deluxe spray bottle. style powder with soothing Aloe Vera and moisture It features a pressurised chamber which gives a long With 8 snap closures and plenty of length to cover past the absorbing Kaolin Clay. and steady spray of mist with just one pump. knees, this cape will be the coolest one in your shop and The spray mechanism vaporizes water, meaning it doesn’t does exactly what it needs to. Barber Powder helps offer a perfect finish to a haircut use as much as your regular spray bottle, but it distributes or shave by absorbing excess moisture and soothing the moisture much better. Fewer trips to the sink to refill 100 % Polyester skin avoiding blemishes. Lightly scented with a signature means more time cutting. Sizing: 143cm x 128cm | 56.3” x 50.4” fragrance by Uppercut Deluxe, Barber Powder will leave your client smelling and feeling fresh all day long. PET Plastic 19.5cm tall x 5cm wide | 7.7” tall x 2” wide 160ml

TOWELS BARBER MATS NECK STRIPS Our Uppercut Deluxe Towels are made from 100% cotton The Uppercut Deluxe Barber Mats are the first piece of an The Uppercut Deluxe Neck Strips are a single ply so you know they’re the real deal. Super absorbent and soft updated Barber Supply range. These are a high quality, non waterproof 100% wood pulp paper, with added elasticity on the skin. slip mat, perfect for barbers to rest their tools on between these strips will fit all sized necks. use. A durable and quality Uppercut Deluxe branded option for 5 rolls of 100 Neck Strips, 500 Total barbers to use during their cuts and cleaning up post cut. Stamped with the Apex graphic, the Barber Mats have the

Created in two custom sizes, one to be used as a neck towel Uppercut Deluxe seal of approval. under the barber cape and the large towel perfect for drying the hands. Always wash before use. 45cm x 25cm

Neck Towel 23.5cm x 59cm | 9.25” x 23.2” Hand Towel 42.5cm x 66.5cm | 16.75” x 26.2”

IN STORE SUPPORT IN STORE SUPPORT

INSTORE SUPPORT A wide range of sales material is available. Ask your account manager for more information.

A1 LIFESTYLE POSTERS

A1 STYLE GUIDE POSTERS

A5 WHICH TIN COUNTER CARD

WHICH TIN WINDOW CLINGS

COUNTER STANDS

FLOOR STANDS

SEASONAL STICKERS

LOGO STICKERS

WINDOW DECALS

SEASONAL ITEMS OUR AMBASSADORS

TOMMY J | @hairbytommyj LUKE DOLAN | @lukes_barbershop MIKE CONTI | @pugsly_dude JAMES REICHWEIN | @jimythetulip

DANE HESSE | @pigbarber CHRIS BROWNLESS | @northwestbarberco GEORGE COADY | @cutthroat_george JON ROTH | @crowsnestbarber

SHANE NESBITT | @shane_nesbitt RON TALLEY | @ron_talley VICKI SMITH | @sbbarberingacademy PAT CAPOCCI | @flyingtigerbarbershop

ERIC DRESSEN | @ericdressen JJ WESSELS | @jjwessels_ The Stopniks | @scottystopnik @taylorstopnik @czbigscott TJ GUZZARDI | @tjguzzardi MASON DYER | @dyerbrand Tune in to our Vimeo channel to watch Find us on Instagram, Facebook, Google + OUR VIDEOS the videos from our How to: Grooming series and Twitter for regular updates SOCIAL MEDIA showing Barbers how to cut, and guys how to style. from the world of Uppercut Deluxe.

EXCLUSIVE “HOW TO” INSTRUCTIONAL VIDEOS A good style starts in the Barber Shop. A good cut sets up the canvas for the styles that can be created using Uppercut Deluxe. These how to instructional videos will give you all the tricks of the trade to help you achieve the best possible outcome for your customer.

EASY HOLD DELUXE POMADE FEATHERWEIGHT MATTE POMADE MATTE CLAY MONSTER HOLD

Our current range of videos in our How To series can be previewed at: uppercurtdeluxe.com

EXECUTIVE SCISSOR CUT MESSY QUIFF SIDE PART

TEXTURED & DISCONNECTED SLICK BACK DISCONNECTED SIDE PART

LOW & TIGHT SIDE PART CLASSIC POMP

HIGH & TIGHT SLICK BACK SKIN TAPERED THROWBACK

EASY SLICK BACK DISCONNECTED THROWBACK

TEXTURED SIDE PART THE MODERN POMP

TEXTURED CROP WIH SKIN FADE SKIN FADE WITH COMBOVER

TRADITIONAL SIDE PART TIGHT TAPERED

RAZOR FADED SIDE PART TRADITIONAL TAPER WITH HEAVY TEXTURE

MODERN POMADOUR WITH A HARD PART COURSE-HAIR SKIN FADE WITH WAVE LENGTH