2018 First Quarter

As of March 31, 2018

Contact/Inquiries: Communications and Investor Relations E: [email protected] Diversified Entertainment and Media Company

• Continue to enhance and expand existing infrastructure and expand Cineplex’s presence as an entertainment destination for Canadians in-theatre, at-home and on-the-go;

• Capitalize on our core media strengths and infrastructure to provide continued growth of Cineplex’s media business, both inside and outside theatres;

• Develop and scale amusement and leisure concepts by extending existing capabilities and infrastructure;

• Drive value within businesses by leveraging opportunities to optimize value, synergies and data across the Cineplex ecosystems; and

• Pursue selective acquisitions and opportunities that are strategic, accretive and capitalize on Cineplex’s core strengths.

Theatre Exhibition • Theatre Food Service • Alternative Programming • Digital Commerce

CINEPLEX BOX OFFICE MARKET SHARE IS THE AS OF MARCH 31, 2018 LARGEST AND MOST SUCCESSFUL MOTION PICTURE Landmark 10.5% EXHIBITION COMPANY IN CANADA Cineplex 77.2%

Other 10.1%

163 1,676 Guzzo 2.2% THEATRES SCREENS Source: Rentrak

BOX OFFICE REVENUE $ MILLIONS $716 $730 $734 $675 $685 $645 $599 $582 $581

$511 77.0 $489 73.6 74.6 71.2 72.7 70.0 69.0 70.4 66.1 63.5 61.1

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Attendance (Millions)

$10.17 $9.84 $9.48 $9.06 $9.28 $9.31 $8.69 $8.79 $8.32 $7.99 $8.06

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Box Office Premium Offerings

LUXURIOUS PREMIUM EXPERIENCES ACCOUNTED FOR 41.1% OF BOX OFFICE REVENUE FOR THE QUARTER ENDED MARCH 31, 2018

• Wall-to-wall screens

• Dolby ATMOS surround sound at most locations

• Extra-wide, high back, rocker seats

• Reserved seating

• Premium pricing

87 AUDITORIUMS as of March 31, 2018

• Immersive movie experience

• Crystal-clear images

• Giant screens

• Powerful digital surround sound

• Reserved seating

• Premium pricing

24 THEATRES as of March 31, 2018

• Enhanced food and beverage menu • Adult-only licensed auditoriums • Reserved luxury seating • Exceptional service at your seat • Exclusive licensed lounge • Premium pricing

63 SCREENS at 17 LOCATIONS as of March 31, 2018

RECLINERS

• Seats move in synchronization with • Specially designed motion seats set in • Luxury recliners with powered the action on screen pods of four and synchronized to on-screen foot rests • Premium pricing action. Environmental effects like wind, • Premium priced • Reserved seating mist, bubbles and more • General and reserved seating • 82 locations as of March 31, 2018 • Premium pricing • 15 locations and 149 screens • Reserved seating as of March 31, 2018 • 1 location as of March 31, 2018

COMING TO A MARKET NEAR YOU

Cineplex Cinemas Seton and VIP Cineplex Cinemas Park Royal and VIP (Calgary, AB) (Vancouver, BC)

Cineplex Cinemas Pickering and VIP Cineplex VIP Cinemas Brentwood (Pickering, ON) (Burnaby, BC)

• Highly diversified product offering • Digital technology, integrated loyalty and targeted $422.3 Million promotions • Proprietary and third party brands REVENUE 2017 • Focus on speed of service • Expanded liquor licensing in Ontario and Alberta

$422

$418 $421

$375 $350 $329 $6.00 $288 $295 $292 $5.65 $5.43 $252 $235 $5.09 $4.82 $4.63 $4.41 $4.12 $4.27 $3.84 $3.96

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Concession Per Patron (CPP)

Full array of menu items for all meal occasions

In-theatre and take-home snack occasions

Including, among others: The Met: Live in HD Family Favourites In the Gallery Series National Theatre Live Sensory Friendly Screenings Special Events NFL Sunday Nights at Cineplex NFL Super Bowl Classic Film Series International Film Programming

12 Event Screens dedicated 100% to alternative programming

Cineplex.com Mobile App Cineplex Store

Improving the Guest Experience • Provides entertainment content before the show • Mobile ticketing - no lines

CINEPLEX.COM CINEPLEX MOBILE

• 104 million site visits in 2017 • One of Canada’s most popular mobile brands

• 403 million page views in 2017 • Downloaded 18.5 million times and recorded 956 million app sessions as of Dec 31, 2017 • Cineplex apps: iPhone, iPad, iPod touch, Android, BlackBerry • Online ticketing and show times, exclusive entertainment content • Launching new app in 2018

• Premier destination for Canadians to buy, rent and download digital movies • At home and on-the-go viewing • Over 8,400 titles • Available on largest number of devices • SCENE members earn and redeem points

• Bundled offering from multiple studios • Purchase movie ticket and pre-order digital download at the same time • Movies available for earliest possible home entertainment release date • Now available for essentially all major titles

Cinema Media • Digital Place-Based Media

Extensive portfolio of Cinema Media Assets: Cinema Media Box Office Market Share by Province • On-screen advertising: Show-Time, Pre-Show and TimePlay Yukon 94% • Digital Lobby: Digital Backlits and Digital Lobby Screens B.C. • Cineplex.com and Cineplex Mobile advertising 96% Alberta Manitoba • Interactive Media Zones (IMZ): Interactive screens 95% Atlantic 99% Ontario for clients to engage with guests in theatre lobbies Sask. 98% 97% 97% Quebec 79% • Cineplex Magazine: #2 most read magazine in

Canada; #1 most read magazine in Canada for all Box Office Source: Rentrak demographics under 54 years old

CINEMA MEDIA REPRESENTS 94% OF CANADA’S BOX OFFICE

88% • Average impact of cinema advertising is greater than on TV 86% • Reaches sought after demographics and unique audiences • Engaged and attentive audiences focused on the big screen 70% • Prolonged campaigns with mobile app interactivity 58% 58% • Higher recall with 3D campaigns and added mobile content 45% 39% 40%

14%

Advertising Correct Brand Ad Entertainment Awareness Association

TV (USA) Cinema Pre-Show Cinema Show time

Sources: *TV Stats based on Nielsen Brand Effect (US) 2011-2015 (P13+); **Cinema Advertising Show Time Impact Study 2010-2013+2015 Strategic Marketing Counsel (SMC) and online survey via Vision Critical, Pre-Show Study 2010-2014+2016, SMC

Concourse Digital • Integrated campaigns Network* Signage • Tremendous reach • À la carte menu of media options

Shopping Onroute* Centres*

Magazines Special Media

*External Networks Sales representation managed by Cineplex Media Cineplex Mobile Cineplex.com

• Full-service, digital place-based ecosystems • Experiential technologies • Global footprint

Revenue Streams Verticals

• Technology Licensing • Quick Service Restaurants • Network Management • Financial • Creative Services • Retail • Advertising Sales • Digital Out of Home (Malls) • Design and Installation

Working with top-tier brands around the globe

Canada

United States

Oxford Properties Ivanhoe Cambridge Morguard Investments

• Award-winning digital signage company • Designs, installs, manages, supports and consults on digital merchandising networks across North America • Cineplex reaches approximately 50% of all mall traffic in Canada

Amusement Solutions • Location Based Entertainment • eSports

• One of the top amusement gaming companies in North America

• Supplies arcade equipment to Cineplex theatres, The Rec Room, other circuits and numerous entertainment venues

• LTM revenue as of March 31, 2018: $163.7M

• B2B Amusement Solutions: • Route Operations • Distribution and Sales • Family Entertainment Centres (FECs)

CSI acquires Cineplex purchases New Way Sales, Brady Distributing and CSI CSI acquires Dandy Amusements International, setting up new amusement partner to create Tricorp Amusements and SAW which becomes part of Player One gaming business Brady Starburst Amusement Group

2011 2012 2015 2016 2017

Starburst Coin Machine and Cineplex acquires remaining 50 CSI, Brady Starburst Cineplex partner to create per cent of CSI Premier Amusements, Tricorp Cineplex Starburst (“CSI”) Amusements and SAW become Player One Amusement Group

• Well positioned for future growth in this area • Own and operate Playdium Mississauga

XSCAPE Entertainment Centres • Entertainment concepts in Cineplex theatres featuring the latest video and interactive games with redemption prizing

Family Entertainment Centres (FECs) • Owned and revenue-share FECs across North America

Route Business

Cineplex provides the equipment and shares the Route Business revenue with third party operators such as theme parks and FECs

Customers: Cineplex, Cinemark, Regal, Walmart, AMF, Punch Bowl Social, etc.

Distribution Business

Distribution Business Customers purchase games through Cineplex sales and service representation of more than 70 leading game manufacturers

Customers: Norwegian Cruise Lines, Disney Cruise Lines, etc.

P1AG Offices

Leading video gaming tournaments The #1 player focused on the collegiate Canadian Championship Series (Tier 1 platform and community for competitive esports segment with over 1,000 college campaigns) gamers campuses in North America Developing secondary events channel Building: • Expanded leagues portfolio via The Rec Room and other third party • Impressions and Engagement • College teams compete and earn venues • Programming prize pools of scholarship funds • Content Custom tournaments programming for • Partnerships partners and brands

Canada’s newest destination for Reimagined entertainment complexes Joint venture partnership with Cineplex to ‘Eats & Entertainment’ in mid-sized communities bring sports entertainment experience across Canada to Canada Amusement gaming, live entertainment and unforgettable dining experiences, Indoor play, fun and fresh food Dynamic entertainment experience all under one roof and modern, technology-enhanced catering to all demographics amenities Large attractions area, bar area, 65,000 square feet, 12 acres of land, auditorium-style space for live entertainment and casual and Affordable entertainment for everyday 3 level facility, 102 hitting bays upscale dining play, casual dining or special occasions Target: People of all ages and skill Target: Millennials and baby boomers Target: Teens, their friends and family levels, even non-golfers with kids, and groups

TARGET • 10-15 locations across Canada NOW OPEN • South Edmonton Common: September 2016 • Toronto’s Historic Roundhouse: June 2017 • West Edmonton Mall: August 2017 • Deerfoot City, Calgary: October 2017 • CF Masonville Place, London: April 2018 ANNOUNCED • Square One, Mississauga: Q1 2019 • Avalon Mall, St. John’s: Q2 2019 • Seasons of Tuxedo, Winnipeg: Q3 2019 • Brentwood, Burnaby: Q4 2019

TARGET • 10-15 locations across Canada ANNOUNCED • Whitby, Ontario (2019) • Brampton, Ontario (mid-2019)

TARGET • Late 2019 COMING SOON • Locations TBA

*9.1 8.9 8.1 • Canada’s top loyalty program for 7.3 movie lovers

6.3 • Leader in loyalty program member 5.3 satisfaction in Canada

4.3 • Members are represented in 45% of Canadian households 3.3 2.7 2.1 • One in five Canadians are SCENE members 1.4 0.6

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Number of Members (Millions)

*as of March 31, 2018

COMPETITIVE ADVANTAGE

• Drives attendance frequency • Encourages concession spend • Better target offers to guests * • Cineplex Store – Build awareness / promote trial • Great opportunity for film studios and promotional partners • Marketing automation platforms • Valuable data and insight

$1,555

$1,478

$1,371

$1,235 $1,171 $1,092 $1,006 $998 $964 $850 $805

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

$250 $236 $234

$200 $202 $201

$173 $168 $160

$137 $141

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

$442 $424 $418

$375 $350 $329

$288 $295 $292 $252 $235

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Theatre Food Service Revenue The Rec Room Food Service Revenue

$172 $171

$154

$134

$110

$91 $82 $84

$67 $56 $61

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Cinema Media Revenue Digital Place-Based Media Revenue

$40

$38 $38

$33

$29 $27 $26 $25 $23 $21 $19

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Q1 YTD 2018 Q1 YTD 2017 %

Box Office $181.4 $195.4 -7.2%

Food Service $116.9 $113.9 2.6%

Media $32.5 $33.9 -4.1%

Amusement* $49.9 $41.4 20.5%

Other $10.1 $9.6 5.0%

Total Revenue $390.9 $394.2 -0.9%

Adjusted EBITDA $53.5 $59.4 -10.0%

Adjusted EBITDA Margin 13.7% 15.1% -1.4%

Attendance 17.8 19.6 -9.3%

BPP $10.21 $9.97 2.4%

CPP $6.09 $5.71 6.7%

*Acquired the assets of Dandy Amusements in the second quarter of 2017 and Tricorp and SAW in the fourth quarter of 2016.

© Cineplex Inc. Not to be distributed, reproduced or used without permission. 50 PAYOUT RATIO 73% DIVIDENDS $1.72 70% 69% 67% $1.66 65% 65% 64% 64% $1.60 62% $1.54 59% $1.48 57% 56% $1.41 $1.33 $1.28 $1.24 $1.26 $1.26 $1.18

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 31-Mar- 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 31-Mar- 18 18

Corporate Conversion Jan. 1, 2011

Maturity Capacity Drawn Reserved Remaining (as of Mar 31/18) (as of Mar 31/18)

Term Facility Apr. 2021 $150.0 $150.0 — —

Revolving Facility Apr. 2021 $475.0 $325.0 $8.4 $141.6

Total $625.0 $475.0 $8.4 $141.6

COVENANT LEVERAGE RATIO 2.39 1.97

1.94 1.88 1.88

1.64 1.58

1.27 1.31 1.19 1.13 0.97 0.89

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 31-Mar-18

As of December 31, 2017

© Cineplex Inc. Not to be distributed, reproduced or used without permission. 52 Management of Cineplex uses certain non-GAAP financial measures to evaluate performance. These Non-GAAP measures are either comparable to similar measures presented by other issuers or are widely used in the theatre exhibition industry. For a detailed discussion of these non-GAAP financial measures, please refer to Cineplex’s management’s discussion and analysis filed on www.sedar.com. Non-GAAP Financial Measures financial measures used in investor presentations included the following:

EBITDA EBITDA is calculated by adding back to net income, income tax expense, depreciation, amortization and interest expense net of interest income

Adjusted EBITDA Adjusted EBITDA excludes change in fair value of financial instrument, gain on acquisition of the business, the loss on disposal of assets, foreign exchange loss (gain), the equity income of CDCP, the non-controlling interests’ share of adjusted EBITDA of WGN, and depreciation, amortization, interest and taxes of Cineplex’s other joint ventures.

Adjusted Free Adjusted free cash flow is calculated by adjusting cash provided by operating activities by total capital expenditures excluding growth capital expenditures net of proceeds on Cash Flow sale of assets, changes in operating assets and liabilities, changes in operating assets and liabilities of joint ventures, tenant inducements, change in fair value of financial instruments, principal component of finance lease obligations, share of income of joint ventures net of non-cash depreciation, non-controlling interests share of adjusted EBITDA, of WGN and net cash received from CDCP.

Attendance Attendance is calculated as the total number of paying guests that frequent Cineplex’s theatres during the period.

BPP Calculated as total box office revenues divided by total paid attendance for the period.

BPP excluding premium Calculated as total box office revenues for the period, less box office revenues from 3D, UltraAVX, VIP, 4DX and IMAX product divided by total paid attendance for the period priced product less paid attendance for 3D, UltraAVX, VIP, 4DX and IMAX product.

CPP Calculated as total theatre food service revenues divided by total paid attendance for the period.

Premium Experiences Defined as 3D, UltraAVX, VIP, 4DX and IMAX product.

Theatre concession margin Calculated as total theatre food service revenues less total theatre food service cost, divided by attendance for the period. per patron

Same theatre metrics Same theatre metrics are calculated by removing the results for all theatres that have been opened, acquired, closed or otherwise disposed of during the periods.

Film cost percentage Calculated as total film cost expense divided by total box office revenues for the period.

Theatre concession cost Calculated as total cost of theatre food service divided by total theatre food service revenues for the period. percentage

The Rec Room food cost Calculated as total The Rec Room food costs divided by total The Rec Room food service revenues for the period. percentage

Store Level EBITDA Calculated as total The Rec Room revenues from all reportable segments less the total of The Rec Room costs.

Store Level Margin Calculated as store level EBITDA divided by total revenues for The Rec Room for the period.