2017 MARKETING PLANNER
Truck & Off-Highway Engineering, SAE’s industry- leading magazine for the commercial vehicle market, has a revised title for 2017 to reflect its newly added focus on commercial trucks and other on-highway engineering topics.
This additional focus will supplement its long-established coverage of: • Key Off-Highway Sectors & Technologies • Commercial Trucks & Buses • Defense, Specialty Vehicles & More
Published 6 times annually, Truck & Off-Highway Engineering will reach 20,000 BPA-audited subscribers.
Total Audience Reach = 46,000+ For each primary subscriber, there are, on average, 1.3 additional readers who receive a pass-along copy, expanding the total monthly readership to more than 46,000.
Source: Signet Research Inc., October 2015 Reader Profile Report
offhighway.sae.org Truck & Off-Highway’s dedicated website is a prime destination for engineers looking to find updates and solutions for a variety of topics including: bodies and structures, design engineering and styling, manufacturing, safety, transportation systems, and more!
techbriefsmediagroup.com Published by 2017 AUDIENCE PROFILE
69% are design/test engineers or managers
PRINCIPAL JOB FUNCTIONS
Sales/Marketing (3%) Corporate Official (9%) Engineering Management/ Manufacturing/Production/ Design Engineer/ Purchasing (13%) Test/Quality (69%)
Other (6%)
Source: June 2016 BPA Worldwide Circulation Statement
TRUCK & OFF-HIGHWAY ENGINEERING SUBSCRIBERS SPECIFY THESE PRODUCTS
Engines 45% Powertrain 40% Hydraulics/Fluid Power 41% Generators/Generator Sets 28% Controls 37% Sensors & Actuators 40% Test Equipment/Software/Services 40% Design/Analysis/Simulation Software 36%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Source: Publisher’s own data, June 2016
85% OF SUBSCRIBERS ARE INVOLVED IN MORE THAN ONE ENGINEERING DISCIPLINE
Electronics 30% Manufacturing 32% Materials 27% Mechanical 55% Software 18% Other 7%
0% 10% 20% 30% 40% 50% 60%
Source: Signet Research Inc., October 2015 Reader Profile Report 2017 EDITORIAL CALENDAR
Magazine Issue FEBRUARY APRIL JUNE AUGUST OCTOBER DECEMBER
Special Coverage Meeting On-Highway Connected Vehicles Executive Viewpoints Advanced Emissions SAE Commercial Technology Future (Webinar Feature) Series with Industry Strategies for Vehicle Engineering Look of 2018 (Webinar Feature) Leaders Congress SAE WCX17 (Webinar Feature) ConExpo-Con/Agg (SAE World Congress) SAE COMVEC Preview
Features Engines & Subsystems: Engines & Subsystems: Annual Supplier Hydraulics/Electric Military Vehicles Thermal Management Hybrid & Electric Powertrain Guide and Product Actuation: Technology Drives Management Round-up: Intelligent Machine Autonomous Trucks • Engines & Control Engines & Subsystems: Hydraulics: Truck Active Safety Subsystems Engine Design 3D Printing/Additive Suspension Systems Systems • Electronics Tractor-Trailer Manufacturing • Hydraulics Aerodynamics Lightweighting Human-Machine Vehicle Testing & • Testing & Heavy-Duty Trucks Interface Simulation Simulation Operator Comfort • Manufacturing & Materials
Technical Innovations/ Lightweighting Hydraulics Connectivity Hydraulics Drivelines & Original Equipment Components Manufacturing Alternative Fuels Materials Electrification Manufacturing Testing & Simulation Cybersecurity Testing & Simulation Chassis Systems Testing & Simulation Construction Vocational Trucks Heavy-duty Trucks Industrial Equipment Equipment Agricultural Equipment
Product Spotlight CAD/CAE Software Engine Components Hydraulic Components Test Equipment Sensors & Actuators
Show Coverage World of Concrete The Work Truck Show SAE Convergence SAE Commercial AUSA Annual Meeting Agritechnica (Full coverage online January 17-20 March 14-17 June 4-7 Vehicle Engineering & Exposition November 12-18 and in social media) Las Vegas, NV Indianapolis, IN San Jose, CA Congress (COMVEC) October 9-11 Hanover, Germany September 18-20 Washington, DC SAE Government/ SAE WCX17 Rosemont, IL Industry Meeting (SAE World Congress) January 25-27 April 4-6 North American Washington, DC Detroit, MI Commercial Vehicle Show ConExpo-Con/Agg September 25-29 and IFPE Atlanta, GA March 7-11 Las Vegas, NV
Special Marketing ConExpo/IFPE SAE WCX17 Profile issue SAE COMVEC Advertiser Study Opportunities Distribution Distribution Distribution
Advertiser Study
Editorial Closing Dec. 5, 2016 Feb. 3, 2017 April 5, 2017 June 3, 2017 Aug. 7, 2017 Oct. 3, 2017
Ad Space/ Jan. 2/Jan. 9 March 1/March 8 May 1/May 8 July 3/July 10 Sept. 1/Sept. 8 Nov. 1/Nov. 8 Material Closing
Editorial Contact Ryan Gehm Editor-in-Chief 724-772-8578 [email protected] Truck & Off-Highway Key Industries
Truck & Off-Highway Engineering magazine targets engineers and manufacturers in key industries including: Commercial Truck & Bus, Agriculture, Forestry/Logging, Defense, Industrial, Utility, Construction Equipment, Rail, Marine, Mining, and more!
Our Global Penetration Includes:
AGCO Dept of Transportation Kenworth Trucks Roadtec Allison Transmission Detroit Kobelco Rolls-Royce Power Systems Altec Industries Deutz Kohler Sakai America Antonio Carraro Ditch Witch Dynapac Komatsu Sandvik Mining & Construction Arctic Cat Doosan Kubota Sany Ashok Leyland Eaton Liebherr Scania Ausa EMD Linde Material Handling SIAC Autocar Truck Exmark Manufacturing Link-Belt Skyjack AxleTech International FAW LiuGong Spartan Chassis BAE Systems Federal-Mogul Lockheed Martin Suzuki Barko Hydraulics Fendt Lombardini Takeuchi Bell Equipment Ford Commercial Trucks Mack Trucks TARDEC Bendix FPT Industrial Mahindra & Mahindra Tata Blue Bird Freightliner Trucks Mahle Tenneco Bobcat Fuji Heavy Industries MAN Terex Bomag GE Transportation Manitowoc Crane Terradyne Armored Vehicles Bombardier Gehl Massey Ferguson Textron Marine & Land Bosch Rexroth General Dynamics Land Systems McNeilus Truck and Manufacturing Thomas Built Buses Briggs & Stratton Genie Industries Mecalac Tigercat Industries Case Construction Gradall Mercedes-Benz Truck Toro Caterpillar Hendrickson Meritor Toyota Material Handling Chevrolet Commercial Vehicles Hino Motors Mitsubishi Fuso Truck Trackmobile Claas Hitachi Construction Machinery MTU Vermeer CNH Industrial Honda Navistar Vögele Continental Husqvarna Navistar Defense Volkswagen Truck & Bus Crown Equipment Hyster-Yale Materials Handling New Holland Agriculture Volvo Construction Equipment Cummins Hyundai Heavy Industries Oshkosh Volvo Penta DAF Trucks Isuzu PACCAR Volvo Trucks Daimler Trucks Iveco Perkins Wabco Dana JCB Power Systems Peterbilt Trucks Wacker Neuson Danfoss Power Solutions JLG Pierce Manufacturing Western Star Trucks Deere John Deere Polaris Yanmar Delphi Joy Mining Progress Rail Services Youli Hydraulic Dept of Defense Kamaz Motors Ram Commercial ZF Dept of Energy Kawasaki Motors Raymond Corporation Zoomlion
For more information on Tech Briefs Media Group’s family of products, consult the 2017 Product Guide or your regional sales representative.
TRUCK & OFF-HIGHWAY ENGINEERING PRODUCT OFFERINGS INCLUDE: • E-newsletters • White papers • Webinars and Tech Talks • Tech Briefs TV • Engineering E-Source lead-gen blasts • Content Marketing • Custom Media techbriefsmediagroup.com