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Coins & Currency 1907 Ultra High Relief $20 PR69 PCGS SOLD FOR $2,990,000 November 2005 HA.com/392-6067 COINS & CURRENCY Fr. 118 $5000 1878 Legal Tender PMG Very Fine 25 SOLD FOR $805,000 September 2007 HA.com/448-158067 1787 DBLN Brasher New York Style Doubloon. EB Punch on Breast. XF45 NGC. SOLD FOR $2,990,000 January 2005 HA.com/360-287001 Fr. 185l $500 1880 Legal Tender PMG Choice Very Fine 35 SOLD FOR $690,000 November 2005 HA.com/448-158068 Charles I Gold Triple Unite 1643 SOLD FOR $431,250 June 2005 HA.com/378-41001 Fr. 187K Series 1880 1804 $1 Original PR62 NGC $1000 Legal Tender PMG SOLD FOR $3,737,500 Extremely Fine 40 April 2008 SOLD FOR $517,500 HA.com/1104-7001 September 2006 HA.com/418-182001 1796 $2 1/2 No Stars MS65 PCGS SOLD FOR $1,725,000 January 2008 HA.com/454-45008 1 IN DUSTRY LEADERSHIP, TO YOUR ADVANTAGE You want record prices for your consignment. So did tens of thousands of prior consignors. Heritage used technological innovations and unequalled talent to achieve market-leading prices for them, becoming the world's auction industry leader. Now we want to serve you. DEPEND ON HERITAGE AUCTIONS: In a constantly changing numismatic auction landscape, Heritage is the one constant you can depend on. Depend on us to earn you the highest prices in the marketplace, utilizing all of our experience and expertise to maximize your auction results. Depend on us to deliver all of these benefits through our unsurpassed blend of innovative technology and experienced talent! Depend on us to provide you with all of the services and results that earned Heritage's position as the world’s leading auctioneer, outselling all other numismatic auction firms combined. When you are ready to sell your collection of rare coins and currency, you will want to have every edge. That’s why you need all of the Heritage advantages – all working together seamlessly to your financial advantage. A PERSONAL BENEFIT: Leading results, with prices realized leadership at all value levels – and recent records, not old laurels! Taken together, Heritage’s many innovative features make our global clientele much more comfortable bidding record prices on coins of all values, even the most expensive. Since Heritage introduced Platinum Night in 2004, we have sold all 13 of the top 13 most valuable American coins auctioned! That’s current leadership, but it is also proof of the cohesive, seamless nature of our programs, and how we gather global demand. And such price leadership can be found across the board, as we auction more numismatic treasures every year than all of our competitors combined! Heritage achieves top prices for you, auction after auction, year after year – and all of the evidence for that can be found in our Auction Archives. MANAGEMENT LEADERSHIP: Heritage’s unquestioned financial stability You may assume the financial stability of your auctioneer, but history has unfortunately shown that nothing matters more when your check is due! Heritage’s record of stability means no surprises for you, and full and timely payment at settlement. You have a right to be compensated without any delays, cash ‘shortages,’ or any other unpleasant problems at settlement. Heritage enjoys $50 million in equity and owner’s capital. Under our management team, Heritage has presented more than 2,500 successful auctions, selling $4 billion, and every single consignor of the 50,000 served was been paid in full and on time - every time! You cannot afford to make any assumptions when considering stability in finances, ownership, or management, because all auction firms are not the same. We invite all comparisons with our leading competitors. MANAGEMENT LEADERSHIP: Flexibility increases your prices realized Heritage’s strong financial position allows us to extend liberal credit terms to our bidders. Allowing selected buyers extra time to pay (as opposed to 30 days or less at other auction houses) permits them to spend considerably more money, increasing the prices realized for your coins and currency. We also make other flexible arrangements in our Signature® Auctions (including selective credit card usage by retail buyers), again allowing purchases that might otherwise be unaffordable. Heritage bears all responsibility for these credit decisions – so you have no risk whatsoever, but you benefit from their rewards. And if you have a need for funds before your settlement date, Heritage can provide cash advances in most cases. 4 MARKETING LEADERSHIP: Global Client Demand More than 600,000 online bidder members can be found at HA.com, the largest number of qualified, eager collectors gathered to potentially bid on your material. And these are the world’s finest collectors, spending $2 billion with Heritage over the last three years. And with Heritage’s unique commitment to transparency, you can watch that count grow daily at HA.com; find another firm that does anything close to that! Our community of collectors extends around the world, to 186 countries. Plus, Heritage has offices in many countries to facilitate important international demand for your coins and notes, regardless of a bidder’s location. 5 HA.com The Competition According to independent third-party COMPETE.COM: Last year, Heritage received on average 23 times as many Internet visits as our primary competitor — even after combining three firms! TECHNOLOGICAL INNOVATION: Interactive Internet™ Heritage was the first numismatic auction firm to deliver our Interactive Internet™ software bidding system; while many of its features are now being copied, Heritage’s proprietary system is still the best – because it is fully integrated with so many other features. Our technology leadership goes well beyond this critical component, delivering worldwide bidder demand for 24 hours every day, for weeks before Signature® Auction floor sessions start. TECHNOLOGICAL INNOVATION: HERITAGE Live!™ Our proprietary HERITAGE Live!™ bidding system was the first – and is still the best – web-based means for global Internet bidders to compete with the floor, telephone, and prior Internet bidders in real-time. Heritage introduced streaming video, audio, and one-click bidding to numismatic bidders, which together encourage web bidders to continue driving up your prices realized during the floor sessions. Among Heritage’s many innovations (that others now copy), none has been more popular than HERITAGE Live!™ Consider the facts: in recent years, more than 16,000 HERITAGE Live!™ bidders have participated, winning more than 50,000 lots, valued at over $110 million. And usage is still growing, with 20% to 30% of all lots now selling via HERITAGE Live!™ 6 TECHNOLOGICAL INNOVATION: MyWantList™ While competitors are copying various Heritage innovations, our seamless systems continue to elude them, and nowhere is this more apparent than one of our greatest strengths that we deliver to consignors. MyWantList™ is our very popular service for collectors seeking certain items; this exclusive, confidential, web-based Want List contains more than $350 million of targeted demand. As soon as your auction catalog is posted to our website, Heritage immediately sends an e-mail to every client whose MyWantList™ matches one of your lots, with a link taking them directly to your lot – so they can view the image, read the description, and bid first. Heritage has intricately combined many such technological features to support leading prices, focusing all of the demand that we gather on your lots. No other auction firm can match this level of client service, which benefits both the seller and the buyer. TECHNOLOGICAL INNOVATION: HA.com Collector Visitation Heritage is the Internet leader, with the most popular, award-winning website. HA.com attracts 11 million annual visitors and has won repeated awards from Forbes.com and the Numismatic Literary Guild. On an average day, HA.com attracts 30,000 unique visitors – every day (Source: omniture.com). We have 13 times more monthly web visitors than all of our major competitors combined. (Source: compete.com) TECHNOLOGICAL INNOVATION: Auction Archives at HA.com Heritage is the only firm that makes available every lot, every description, every full-color, enlargeable image, every price realized since 1993, more than 1.6 million easily searchable numismatic auction lots. Other firms post lists of numbers. We are so proud of our results – on behalf of every consignor – that the Archives contain every lot, at every price level. Not just our million dollar coins, not just our thousands of record-setting lots! Every consignor, every lot. 7 MARKETING LEADERSHIP: Consignors & bidders both consult our Archives As a consignor, you can see – literally – what coins just like yours have been realizing in Heritage’s auctions. As a bidder, you can easily look up the auction history of any lot to help you determine an optimal bid. Plus, you can scrutinize the images for comparisons that help you feel confident placing record-setting bids. Both parties win! MARKETING LEADERSHIP: Coast-to-coast lot viewing, and sometimes more Heritage was the first firm to institute coast-to-coast lot viewing, and shows more coins and notes than all our competitors combined. Lots are previewed at our Galleries in New York City and Beverly Hills, at our world headquarters in Heritage - Dallas Dallas, and at each venue. Heritage also maintains offices in many countries, to facilitate important international customer demand for your coins and notes, and increasingly we are showing selected lots there. MARKETING LEADERSHIP: The best venues, and the most appropriate
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