Annex 1

Access to Education, Skills and Employment Priority Delivery Plan

RATING OF ACTIONS AND DESCRIPTION TREND FROM PERFORMANCE INDICATORS QUARTER 2

RED = 0 There are no actions rated as red. Reduction of 1

Co-ordinate additional research work through the LSP to secure a greater understanding of benefit dependency by evaluating local initiatives within the 2003-07 period. Insufficient data and information data and information exist for meaningful conclusions to be established.

Action deleted by Scrutiny Committee 7 th December 2009.

AMBER = 6 Two performance indicators and four actions are rated as AMBER.

Of the 2 performance indicators that are AMBER, both relate to unemployment. Commencement Chase is one of the worst of affected areas hit nationally by the Gateway recession. It is therefore not surprising ( Road) that these indicators are rated as Amber. Scheme. Amber in Q2. The four AMBER Actions relates to progress in relation to the provision of Securing effective business support pages on the planning consent Council’s website to local businesses, for the the staging of an event on worklessness Hednesford and two linked to the Hednesford Town Victoria Street Centre Regeneration proposals. Scheme. Amber in Q2. For further details please see Annex 4a and 4b.

GREEN = 25 Net reduction of 4

NO RATING 10 indicators (awaiting external data) and 2 actions.( one awaiting external data and one not yet due to commence)

TOTAL 43

SUMMARY In quarter three there are two indicators and four actions rated as AMBER. The one action rated as red in quarter two has now been deleted.

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Access to Education, Skills and Employment

Indicator Progress Report

Ref Measur Baseline Previous 2009/10 Est. Red/Amber/G Polarity Definition Oct Nov Dec Comments code ement 2008/9 Outturn Target Outturn reen

Reported Monthly

AESE2 Low % 16 to 18 year olds who are County Level Cannock S: Keep N/A N/A N/A NI 117 not in Baseline: 10.9% 13.7% figure Latest data not available. employment education of Cannock E: below training (NEETs). 11.0% County Cannock N: 2008/09 13.7% outturn Brereton & R: 9.6% 6.4% AESE15 Low % Reduce youth 33.5% N/A TBA CCDC CCDC CCDC Local unemployment to County By end 32.7% 33.2% 34.4% Indicator being reviewed. average by 2010 (to be (Jan 2009) of Q4 (as Staffs Staffs Staffs Current initiatives will take time to reviewed) consider 31.4% 31.2% 31.6% impact on data. ed by

Scrutiny AMBER on 7/12/09) AESE11 Low % Reduce unemployment to TBA by Lead N/A TBA CCDC CCDC CCDC Local County average by 2010 Officer: SCC By end 5.0% 4.9% 5.0% Indicator being reviewed. (to be reviewed) of Q4 (as Staffs Staffs Staffs Recession has had a major impact consider 3.6% 3.6% 3.6% on local unemployment. ed by

Scrutiny AMBER on 7/12/09

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Indicator Progress Report

Red/Amber/ Comments Measure Baseline Previous 2009/10 Ref code Polarity Definition Quarter Quarter Quarter Quarter 4 Est Green ment 2008/9 Outturn Target 1 2 3 Outturn Reported Quarterly

AESE3 Low % Working age people • Brereton and NI 152 claiming out of work Ravenhill 20.9% 23.19% 25.9% 20.88 23.09 N/A Targets are benefits in the worst • Cannock E 20.7% 20.88% 26.2% 21.18 24.7 subject to performing • Cannock E 20.7% 21.15% 26.2% 19.3 22.2 revision pending neighbourhoods. (Seven • Cannock N 28.3% 27.51% 33.3% 27.51 28.81 the outcome of LSOAs) • Cannock S 22.1% 19.32% 27.1% 22.36 25.47 ongoing • Etching Hill 22.6% 21.18% 27.6% 23.19 24.7 discussions • Hednesford N 21.3% 22.36% 26.3% 21.15 21.83 concerning the LAA with GOWM.

AESE10 High % Percentage employed in 48% 46.4% 43% 55% 55% 73% Latest data as Local targeted clusters. supplied by InStaffs. Data based on limited activity.

GREEN AESE12 High % Secure creation of 750 new 242 N/A 375 100 N/A N/A Latest data not Local jobs within the District over (Qtrs 1-3 2008/09) available. a 2 year period.

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Indicator Progress Report

Baseline Previous 2009/10 Ref code Polarity Measurement Definition Est Outturn Annual Outturn Red/Amber/Green Comments 2008/9 Outturn Target

Reported Annually AESE1 High % Achievement of a level 3 45.2% 50 % N/A Data not available NI 80 qualification by the age of (2007- 08) (county level until the new year. 19. target)

AESE4 High % Proportion of population 65.7% 5.0% N/A Data not available NI163 aged 19-64 males and 19- (Annual Population improvement until the new year. 59 females qualified to at Survey 2006) on baseline least Level 2 or higher

AESE5 High % Proportion of population 26.5% 3.0% N/A Data not available NI 165 aged 19-64 males and 19- (Annual Population improvement until the new year. 59 females qualified to at Survey 2006) on baseline least Level 4 or higher

AESE6 High % Vat Registration rate per 38 40 Reported Latest data shown. NI171 10,000 population Annually Update expected from DfBERR in early 2010.

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Indicator Progress Report

Baseline Previous 2009/10 Ref code Polarity Measurement Definition Est Outturn Annual Outturn Red/Amber/Green Comments 2008/9 Outturn Target

Reported Annually AESE7 High % VAT registered 14.74% 10% N/A Data available at NI172 businesses in the area (2006-07) end of financial showing growth year.

AESE8 High % Increase the percentage of CCDC 37.2% (2007) 49.7% County wide Reported Publication of 2008 NI 75 pupils achieving 5 or more Staffs 45.7 % (County) target 52% Annually data delayed. GCSEs at grades (2007) A* - C including English and Maths.

AESE9 Percentage of new retail 95% est. 95% 90% est Reported Data available end Local floorspace granted Annually of financial year. planning permission in 4.4% centres and edge of (Jan 2009) centres. AESE13 High % Secure at least £10.02m £10.1m £10.1m Lead Officer: Reported £11.1m 2008 data based Local of tourist expenditure Glenn Annually (2008 data ) upon benchmarking within the local economy. Watson club of 8 establishments. New indicator to be introduced for 2009. GREEN

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Indicator Progress Report

Baseline Previous 2009/10 Ref code Polarity Measurement Definition Est Outturn Annual Outturn Red/Amber/Green Comments 2008/9 Outturn Target

Reported Annually AESE14 High % Achieve a level of 98.9% To exceed Reported Annually Customer Satisfaction Figure relates solely Local customer satisfaction with at least exceeded 75% (20 08 to provision of services that exceeds 75%. data) tourism services 75%. based upon completed and returned visitor GREEN survey forms.

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Action Progress Report

Challenge 1: To Strengthen the Employment Base of the District.

Red/Amber/ How When Who Progress Green The staging of a self-employment Scheduled Economic Achieved. event in partnership with Business for Autumn Development Self-employment opportunities Enterprise Support to promote the 2009 Manager and were included within the virtues of self-employment. Principal Economic Recovery and Beyond event at Development Officer 17 th November 2009.

GREEN

Increase South No update Economic No Rating To be considered when College enrolments through a joint currently Development applied at this enrolments data is available. project to develop a more flexible available at Manager and time curriculum. this time Principal Economic Development Officer Consolidate the Chase Business Ongoing Economic Commenced in April 09, with Leaders and Chase 3 Business Development regular meetings scheduled Leadership Group to improve Manager through 2009. business engagement with local Most recent meeting was on 11 th employers. December 2009 hosted by College. GREEN

Convene and lead meetings with TBA Head of Planning and Meetings held with private sector public and private sector partners Regeneration and developers, college, University, with the aim of securing Principal Economic SCC and AWM. development of an Enterprise Development Officer Centre within the District Timetable and work programme in place to measure progress GREEN

Ensure that local businesses have Ongoing Economic Launch of Destination Cannock access to effective advice through Development Chase web pages complete. Info the business support pages on Manager and added re: recession. Other pages CCDC’s website and inclusion of Principal Economic are currently being reviewed. links to partners. Development Officer

with Business Link AMBER and Chamber of

Commerce

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Access to Education, Skills and Employment

Action Progress Report

Challenge 2: To Continue Attracting Investment into the District

How When Who Red/Amber/Green Progress

Quarterly performance Ongoing Economic Latest monitoring data monitoring of InStaffs Service Development provided on 17 th November Level Agreement against agreed Manager and 2009. targets. Principal Economic Development Officer

GREEN

Co-ordination of inward Ongoing Economic Latest monitoring data investment activity : contact and Development provided on 17 th November advise all inward investors Manager and 2009. creating 50+ jobs within the Principal Economic District Development Officer

GREEN

Ensure sufficient employment Ongoing Economic Technical work commissioned land is identified within the Local Development and reports produced through Development Framework Manager and November/December 2009. through the inclusion of new Principal Economic employment sites in LDF Development Officer proposals. GREEN To continue delivery of projects Head of Planning and Start dependant on site to secure Regeneration, assembly planning consent regeneration/investment in Economic and phase 2 Legal Agreements. Cannock, Hednesford and Development Revised programme for Rugeley town centres via Manager, Principal implementation being production and regular Economic established. AMBER monitoring of an Action Plan for Development Officer, Town Centre Regeneration. In Planning Services Commencement delayed by particular:- Manager, and revisions to the scheme as a  Commencement of the By October Planning Policy result of the recession and Hednesford Gateway 2009 Manager further contract negotiations. (Rugeley Road) Scheme.

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Action Progress Report

Challenge 2: To Continue Attracting Investment into the District

Red/Amber/ How When Who Progress Green  Securing planning consent By September 2009 Head of Planning Commencements delayed by for the Hednesford Victoria and Regeneration, ongoing contract negotiations. Street scheme Economic Development Manager, Principal

Economic AMBER Development Action not yet Use of CPO not requested.  Progression of the CPO to No update currently Officer, Planning due to support Avon Plaza (if available at this time Services Manager, commence required) and Planning Policy Manager Achieved.

 Securing a Council decision By July 2009 Cabinet considered report in on EU Procurement matters June 2009. affecting Cannock Town Centre

GREEN

 Progressing the Area Action By December 2009 Achieved. Plan for Rugeley Town Preferred options consultation Centre to Preferred Options stage completed. stage to build planning policy support for new investment Works completed GREEN  Completion of Lightworks Achieved. scheme in Hednesford. Official opening held on 23 rd April 2009. A number of businesses have now moved in.

GREEN

To provide support for the Chase Ongoing Economic Achieved. 3 Programme pilot project Development Review of Chase 3 performance Manager underway. Information received demonstrates activity across all of the Chase 3 theme areas.

GREEN

9 Achieved. To launch the ‘Visit Cannock Chase’ Visit Cannock Economic Consultation with Public/ Private website to promote and complement Chase launched Development Officer Sector Partners during March/ April the work of the Staffordshire on 27 April 2009 (and Economic 09 led to official launch on 27 th April Destination Management Regeneration Officer 2009 at Silver Trees Holiday Park with Partnership. –Visitor Economy & press coverage from the Chronicle. Partnership GREEN

Engage with Tourism Providers Achieved delivery Economic Tourism Network Forum held in April through facilitating bi-annual of 1 st meeting and Development Officer and October 2009. Next scheduled for Tourism Network Forums, and the newsletter by 2 and Economic 1st February 2010. production of quarterly “Talking April 2009 Regeneration Talking Tourism newsletter Issue 8 Tourism” newsletters. Support Officer – was distributed in December 2009. Visitor Economy & Partnership GREEN

Revise and update the Cannock Priorities for Economic Achieved. Chase Tourism Strategy and Action Action for 2009/10 Development Officer Priorities for Action agreed after Plan to deliver priorities enabling set in April 2009 and Economic consultation with Public/ Private Cannock Chase to continue as a key Regeneration Sector Partners during March/ April brand within Staffordshire. Support Officer 2009 and fed into Destination Visitor Economy & Staffordshire Delivery Plan. Partnership GREEN

Maintain national upper quartile By July 2009 Economic Achieved. satisfaction levels for the Visitor Development Officer Visitor Satisfaction Survey Report Satisfaction survey to enable service and Economic 2008 received in June 09- provision to be monitored and Regeneration confirmation that satisfaction levels improved. (Current 3yearly survey Support Officer are still within the upper quartile. to become annual) GREEN

To secure a development partner for By December Head of Planning Negotiations with interested party the Mill Green Business Park. 2009 and Regeneration underway. Report to Cabinet July and Principal 2009. Draft Heads of Terms being Economic considered. Development Officer

GREEN

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Action Progress Report

Challenge 3: To Improve Education and Skills across the District.

How When Who Red/Amber/Green Progress

To agree a set of actions with Ongoing Economic Three worst performing schools in the Education Authority to aid Development ongoing dialogue to agree specific the improvement of educational Manager and actions for each. attainment across the District in Council’s particular those pupils obtaining Scrutiny and 5 or more GCSEs including Policy Maths and English. Development GREEN Committees

To finalise plans in conjunction No update Head of No rating with the College for the currently Planning and applied at this development of a capital available at Regeneration time as action investment strategy to secure this time and Principal is not yet due modern Further Education (and Economic to commence routes to Higher Education) Development teaching facilities in Cannock Officer and Rugeley.

To promote and market the use Ongoing Economic Achieved. of Train to Gain resources to Development Take up of Train to Gain locally has secure more Level 2 Manager increased. Qualifications. Increased take up of Train to Gain locally. GREEN

Secure CCDC commitment to Ongoing Economic Achieved. deliver aims of Public Sector Development CCDC signed Public Sector Skills Skills Challenge locally and Manager Challenge on 14 th May 2009 and training become exemplar to others. programme is up and running.

GREEN

To work with stakeholders to Ongoing Principal Achieved. stage Choices 2010 event to Economic 2010 date set for 21 st January. promote employment, training Development and education opportunities to Officer and local year 9/10 students. Economic Regeneration Support Officer GREEN

To work with the 14-19 Initiative Ongoing Economic Achieved. to ensure increased vocational Development Programme of Action being progressed opportunities are available via Manager by the 14-19 Implementation Plan. the accreditation of at least 9 Diploma Lines by September 2009. GREEN

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Action Progress Report

Challenge 4: Tackling Deprivation in the District’s most Deprived Communities

How When Who Red/Amber/Green Progress

Co -ordinate additional research Action Economic Insufficient information / data available to work through the LSP to secure removed as Development establish any firm conclusions. Work a greater understanding of considered Manager stopped due to resource difficulties . benefit dependency by by Scrutiny evaluating local initiatives within on 7/12/09 2003 -07 period To co-ordinate the Cannock Event Economic Event delayed due to conflicting work Chase Worklessness Action Scheduled for Development priorities. WAG hoping to set a date to Group to stage an event to Autumn 2009 Manager provide added value to an event at identify best practice in tackling Yarnfield on 1 st March 2010. benefit dependency.

AMBER Continue delivery of Taste Your Between Principal TYF to be delivered by two sessions during Future and Change It (part of October 2009 Economic current academic year 25 th November and Active 8) initiatives intended to and March Development 17 th March. Change It now being delivered prevent and reduce NEETs 2010 Officer and by South Staffordshire College through Economic Active 8 programme. Regeneration Support GREEN Officer

Support Young Enterprise in 1st Economic Delivery of ‘Our City’ to Year 4 Redbrook schools by supporting delivery of programme to Development Hayes Primary completed on 13 th July the Primary Programme for 500 be delivered Officer and 2009. Other sessions currently being Primary School students by 6 July Economic planned. 2009 Regeneration Support Officer Visitor GREEN Economy & Partnership

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