Bring Southeast Asia eCommerce Opportunity to Crossborder Sellers Agenda

. Why selling on Lazada?

. How to sign up on Lazada?

. Selling on Lazada

. Seller successful stories

Strictly Confidential 2 eCommerce is booming in Southeast Asia

Strictly Confidential 3 Untapped eCommerce Opportunities Only 3% Online Retail Penetration Rate

• SEA: The world’s fastest growing region. • Expected to grow to more than US$200 billion by 2025 • eCommerce is the fastest growing at a whopping 32% annually

HUGE POTENTIAL FOR GROWTH (ECOMMERCE SALES AS PERCENTAGE OF TOTAL RETAIL, %)

CHINA 14% - 293 billion

USA 14% - 270 billion

SEA 3% - 6 billion

Source: Bain & Co, Temasek Holdings & Strictly Confidential 4 3 Mega Trends in Southeast Asia

Strictly Confidential 5 A Mobile-First Market SEA Higher than Global Average

Source: We are social

Strictly Confidential 6 Business Overview Celebrated our 4th anniversary in March 2016

COMPANY OVERVIEW LAZADA PRESENCE Lazada B2C • The leading and selling destination in Southeast China eCommerce market Asia position

• Widest footprint in the region HK / Shenzhen • Launched in 5 markets in March 2012: , , the Sourcing hub , and • Launched in in May 2014 • Headquartered in Singapore #1 #1 Philippines Vietnam • One-stop shop to access ~30 million products, sourced locally Pop: 108m and internationally, across more than 15 categories #1 Thailand Pop: 93m Pop: 68m • Created an end-to-end ecosystem enabled by best-in-class logistics and payment capabilities #1 Malaysia • Backed by the world’s largest retail commerce company – Alibaba Pop: 30m Group Singapore Pop: 6m

Majority #1 Indonesia Pop: 254m investor

Source: Company Information, IMF Database

Strictly Confidential 7 Lazada Group – Crossborder Overview

Meeting the growing popularity and demand of international goods in Southeast Asia

Scalable solution for sophisticated sellers to access six markets with one contract

Centralized account management via Seller Center

Comprehensive customer support, including customer service in local languages at free of charge

Superior logistics capabilities enable Chinese merchants to drop off their parcels at the LGS sortation centers in Shenzhen or Yiwu

Source: Company Information

Strictly Confidential 8 Lazada – A One Stop Shop - More than 15 product categories

A wide assortment of products, from electronics to lifestyle; a one stop shop.

Watches, Sunglasses Automotive & Gadgets Toys & Games Travel & Luggage & Jewellery TV, Audio/ Video Groceries Computers & Laptops Health & Beauty Gaming, Gadgets

Sports & Outdoors Media, Music & Books Cameras Home & Living

Baby & Toddler Fashion Mobiles & Tablets Home Appliances

Source: Company Information

Strictly Confidential 9 Lazada’s Seller Centre Enabling sellers to make the best decision

ILLUSTRATED SELLER DASHBOARD Keeping local sellers updates on the latest news in the eCommerce A multi-functional and ecosystem powerful tool that empowers and informs sellers on their business with Lazada. Alerting the seller to what’s pertinent to their business; enabling them to sell better with Lazada Ensuring sellers don’t miss out on business opportunities Helping sellers to track their business performance with Lazada

Source: Company Information

Strictly Confidential Marketing through leading applications

~60 MILLION #1APP IN SEA APP DOWNLOADS SHOPPING CATEGORY

MARKET LEADING DURING ONLINE REVOLUTION 2016 MOBILE PLATFORM...

● Improved customer engagement ● Awarded by Google Play “Top Developer App”. ● Featured on Apple App store's Shopping Category

 Best-in-class Android and iOS applications optimized site for all major browsers  Innovative mobile marketing leveraging chat apps

Source: Company Information, AppAnnie

Strictly Confidential 11 Marketing – examples of large campaigns benefiting Sellers and Brands

5 Major Regional Campaigns per Year On-going Local Campaigns

Tet / Lunar New February: Year ● Celebrate the lunar new year in SEA

Lazada March: ● Celebrate Lazada’s birthday Anniversary ● Great deals for customers

June: Ramadan ● Celebrate Ramadan with Lazada Typical Campaign Sales Uplift July: Superbrands ● Onsite showcase of Lazada’s best Daily Revenues brands

Online November-December: ● Biggest sale of the year with mega Revolution days on 11/11 and 12/12

Normal Campaign Day Day Source: Company Information

Strictly Confidential 12 12 Payments Lazada offers a wide variety of reliable payment options

• Unsophisticated, with a significant of the payments through cash • Approximately 70% of residents do not have access to traditional banking services • Credit Card penetration in some markets is below 5% • To offer the best online shopping experience, Lazada offers multiple payment methods: • Cash on Delivery • Credit/Debit Card • Paypal/AMEX • MasterPass • HelloPay

Source: Company Information, Mckinsey Strictly Confidential 13 Agenda

. Why selling on Lazada?

. How to sign up on Lazada?

. Selling on Lazada

. Seller successful stories

Strictly Confidential 14 How to sign up on Lazada? What are the steps to create your shop?

2 4 1 3 5 Activate Payment Applicatio Get 1 SKU Seller Provider n Form Trained approved Center Sign Up*

• Go to • You will receive an email • You will receive an email • You will receive an email • You will receive an email www.lazada.com/sell. entitled “Registration for entitled “Get trained and entitled “Lazada - Sign up entitled “Upload your • Complete your application Seller Center”. pass the test” and Link your first SKUs” form and upload a valid • Reset your password to • You can either (1) attend a Crossborder Payment • Upload 1 SKUs in your corporate Business activate your Seller live webinar or (2) watch Provider” Seller Center account, Registration document. Center account. interactive videos and • Sign Up to our payment follow the requirement • Sign e-contract pass our short test third party by providing the and have at least 1 SKU required documents approved by Lazada *Note that this step is not Quality Control. mandatory to go live but highly recommended

If you have any questions during the registration process, please contact HK PSC 1. Submit your request under Enquiry Form 2. Select “New Seller Registration Status” for “topic of your question” 3. Select ”All” for “Venture with issue”

Strictly Confidential 15 How to sign up on Lazada? Step 1. Complete the application form

• Fill in online signup form in English at http://www.lazada.com/sell

Strictly Confidential 16 How to sign up on Lazada? Step 2 - 5

Just reset SC password Sign Up to Payoneer or World First as a corporate 2 4 account and wait for approval (5-7 days)

a) Join our online webinar or, 6 Upload SKUs following content guideline; at least 3 b) Watch videos and pass the test (≥ 50%) 1 SKU be approved (usually 3 working days)

Strictly Confidential 17 How to sign up on Lazada? Reasons seller won’t go live

If your shop is still not live after MY SC activation, please check the following points:

1 To attend the online training (live webinar or video self learning + test with at least 50% of correct answers)

2 To upload SKUs in your MY Seller Center , and make sure at least 1 SKU pass QC

Strictly Confidential 18 Agenda

. Why selling on Lazada?

. How to sign up on Lazada?

. Selling on Lazada

. Seller successful stories

Strictly Confidential 19 Selling on Lazada 4 steps to sell and grow on Lazada

1 2 3 4 Listing Selling Shipping Get Paid

Upload your products by After uploading your You have to ship out orders Payment provider account single or mass upload products, customers can within 48hrs. LGS only for must be successfully following content guideline. see them first on all crossborder sellers integrated into Seller Be aware of our products www.lazada.com.my. Center before seller can and category requirement Learn how to promote your receive the payment products

Strictly Confidential 20 Selling on Lazada Resources: Online learning platform

Lazada University HK PSC

Training Materials: You could watch the video and PDF to learn by yourself. Top Questions: Quickly help you solve the common asked questions. Training Sessions: Register and attend to the free online sessions we provide. Request Form: If you questions are not solved, please submit your request here.

• Go to Lazada University, to learn, to grow! • Lazada University website: http://www.lazada.com/sell/university

Strictly Confidential 21 Selling on Lazada Logistics: 100% Geographical reach in Southeast Asia

Source: Company Information

Strictly Confidential 22 Selling on Lazada Logistics: Lazada Global Shipping

The benefits of using “Lazada Global Shipping” (LGS) and… …direct impact on your sales

1 6 Less cancelations & lost parcels Significant improvement on LEAD TIME • Higher % of success delivery with daily injection in Southeast Asia • Lower % of cancelled / non delivered items

2 Competitive rate cards through CONSOLIDATION and LOCAL FULFILLMENT VOLUMES 7 3 Increased sales IMPROVED CONTROL by managing • Shorter lead time lead to higher hand over and volume allocation through customer satisfaction level (NPS) in house managed sorting facilities at and better shop ratings origin and destination • Customers sort by delivery time and are more likely to find your products with shorter delivery 4 MODULAR APPROACH enabling more times FLEXIBLE and SCALABLE management • LGS seller are eligible for special of partners to handle peaks and valleys sales opportunities, e.g. flash and other unknowns diverse team with sales

Strictly Confidential 23 Selling on Lazada Logistics: Lazada Global Shipping

Reverse logistics

Dispatch 7 calendar days from CN Sortation 3PL(s) Last Mile Customers As easy as Center Partners delivering to customers Dispatch locally from… 7 calendar days

Pick up Reverse logistics Live Now Not Live

Sellers can drop off and/or request pick up for all orders based on dispatching country

Strictly Confidential 24 Selling on Lazada Logistics: Lazada Global Shipping

Shenzhen Sortation Centre

Floor 3, Zone 1A, Block B, DEDI Industrial Park, Fuyuan Road, GaoXin Development Zone, FuYong Street, BaoAn District, ShenZhen, CHINA 深圳市宝安区福永塘尾高新开发区福园一路德 的工业园B栋3楼

Hong Kong Sortation Centre Yiwu Sortation Centre

Unit B, 6/F, Roxy Industrial 2/F, Shentong Ecommerce Building, Centre, 58-66 Tai Lin Pai Lugang International Logistics Park Road, Kwai Chung, Hong 陆港国际物流园，申通电商大楼2楼 Kong 香港葵涌大连排道58-66号乐 声工业中心6楼B单位

Strictly Confidential 25 Selling on Lazada Payout solution: Payoneer and World First

▪ For now, there are two options Management Tools as Lazada’s payment solution: Online Mobile Payoneer and World First

▪ Lazada will payout to your payment account on weekly basis

▪ Sellers can withdraw funds at any time to their local bank accounts in local currency.

Seller’s Seller’s Local Bank Payment Provider Account Account

Strictly Confidential 26 Agenda

. Why selling on Lazada?

. How to sign up on Lazada?

. Selling on Lazada

. Seller successful stories

Strictly Confidential 27 Seller successful stories

Our crossborder sellers’ journey to grow with Lazada

Watches

Consumer Consumer Electronics

Korean Health & Beauty & Health

Strictly Confidential 28 is your gateway to Southeast Asia, one of the world’s largest and fastest growing markets.

Strictly Confidential 29 Thank you