PC Channel Marketing Campaign Guide Q2 FY18 EMEA PPS Commercial Marketing

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. On Demand Process

If assets are available only in specific languages or you need an alliance version, you can request it through the following process:

•Call your local MSA

•Call your Channel Marketing contact

•Email the agency (if you are not attended by an MSA): [email protected]

And CC your local Channel Marketing contact. Table of content (1) – Elite & Pro families

Campaign Names FY17 Strategic Initiatives Products Campaign Objective Target Audience Page #

Sprout Pro «Buy & Try» Programme Immersive Computing Sprout Pro G2 Purchase Private and innovative schools using 11,30 Project-based learning

HP Elite Family Grow Premium Elite PC Product Portfolio EliteBook x360, Elitebook 1040 Premium Campaign: Increase awareness and Corporate/ Enterprise & Mid Market 13 consideration for HP’s premium Elite Product

HP EliteBook 800 Series Grow Premium Elite PC Product Portfolio EliteBook x360 Premium Campaign: Increase awareness and Corporate/ Enterprise & Mid Market 14 consideration for HP’s premium Elite Product

HP EliteBook x360 1020 G2 Grow Premium Elite PC Product Portfolio EliteBook x360 Premium Campaign: Increase awareness and Corporate/ Enterprise & Mid Market 15 consideration for HP’s premium Elite Product

HP EliteBook 1040 G4 Grow Premium Elite PC Product Portfolio EliteBook 1040 Premium Campaign: Increase awareness and Corporate/ Enterprise & Mid Market 16 consideration for HP’s premium Elite Product

HP EliteBook x360 1030 Grow Premium Elite PC Product Portfolio EliteBook x360 Premium Campaign: Increase awareness and Corporate/ Enterprise & Mid Market 17 consideration for HP’s premium Elite Product

HP Elite x2 1012 G2 Drive growth in 2in1 Elite x2 1012 G2 Awareness, Consideration, Preference, Purchase Corporate/ Enterprise & Mid Market 18

HP Elite 1000 AiO G1 Grow Premium Elite PC Product Portfolio EliteOne 1000 AiO Awareness, Consideration, Preference, Purchase Corporate/ Enterprise & Mid Market 19

HP EliteOne 800 AiO Grow Premium Elite PC Product Portfolio EliteOne 800 AiO Awareness, Consideration, Preference, Purchase Corporate/ Enterprise & Mid Market 20

Elite Desktops Family Grow Premium Elite PC Product Portfolio EliteOne 800 AiO, EliteDesk 800 Mini, EliteeDesk 800 Tower Awareness, Consideration, Preference, Purchase Corporate/ Enterprise & Mid Market 21

HP EliteDisplay S340c Curved Monitor Grow Premium Elite PC Product Portfolio EliteDisplay S340c Curved Monitor Awareness, Consideration, Preference, Purchase Corporate/ Enterprise & Mid Market 22

HP Elite Slice Grow Premium Elite PC Product Portfolio Elite Slice for Desktop, Elite Slice for meeting rooms Awareness, Consideration, Preference, Purchase Corporate/ Enterprise & Mid Market 23

HP EliteBook Folio Grow Premium Elite PC Product Portfolio EliteBook Folio Awareness, Consideration, Preference, Purchase Executives, Mobile Professionals & IT 24 decision makers

HP PC Security Grow Premium Elite PC Product Portfolio n/a Awareness Corporate/ Enterprise & Mid Market 26

Education – HP ProBook x360 11 EE G1 Education HP ProBook x360 11 EE G1 Preference, Purchase ITDMs in Schools with students aged 28 between 6 and 16 years of age

Healthcare – HP Healthcare Editions Healthcare n/a Preference, Purchase Healthcare 29

Sprout Pro «Buy & Try» Programme Immersive Computing Sprout Pro G2 Purchase ITDMs in Private and innovative 30,11 schools using Project-based learning Table of content (2) – Retail Solutions & Value

Campaign Names FY17 Strategic Initiatives Products Campaign Objective Target Audience #

HP Elite x3 Scanning Mobile Solution Drive high growth in Mobility 3in1 Elite x3 Awareness, Consideration, Mobile Professional and Exercutives in Corporate, 32 Preference, Purchase Enterprise & Mid Market

Zbook x2 Drive high growth products – Workstation DT & Mobile ZBook Awareness, Consideration, AEC/M&E/OEM/Product Development/Higher 34 Preference, Purchase Education/Financial Services SMB

Zbook 14u/15u Drive high growth products – Workstation DT & Mobile ZBook Awareness, Consideration, AEC/M&E/OEM/Product Development/Higher 35 Preference, Purchase Education/Financial Services SMB

Z2 Mini Workstation Drive high growth products – Workstation DT & Mobile Z2 Mini Workstation Awareness, Consideration, AEC/M&E/OEM/Product Development/Higher 36 Preference, Purchase Education/Financial Services SMB

ZBook Studio Campaign Drive high growth products – Workstation DT & Mobile ZBook Studio Awareness, Consideration, AEC/M&E/OEM/Product Development/Higher 37 Preference, Purchase Education/Financial Services SMB

Forests Drive high growth products – Workstation DT & Mobile Z4 / Z6 / Z8 Awareness, Consideration, AEC/M&E/OEM/Product Development/Higher 38 Preference, Purchase Education/Financial Services SMB

VR Backpack Drive high growth products – Workstation DT & Mobile Z VR Backpack Awareness, Consideration, Automotive industry 39 Preference, Purchase

Zdisplay Drive high growth products – Workstation DT & Mobile Z22n | Z23n | Z24n Awareness, Consideration, AEC/M&E/OEM/Product Development/Higher 40 Preference, Purchase Education/Financial Services SMB

Configurator Drive high growth products – Workstation DT & Mobile Z8 & other DTWKS Awareness, Consideration, AEC/M&E/OEM/Product Development/Higher 41 Preference, Purchase Education/Financial Services SMB Table of content (3) – Services & Solutions

Campaign Names FY17 Strategic Initiatives ProductsProducts CampaignCampaign Objective Objective TargetTarget Audience Audience # #

HP Device as a Service AccelerateBy offering penetration profitable service & attach solutions of services, that Displayare complimentary & HP Device as a Service Enable HP ‘sDrive channel adoption partners by Educational the ability to SmallMM (100 and - 500),Medium Enterprise Businesses (500+) 4341 Accessoriesand non-competing, easy to sell and preferred by customers, HP offer their customersProcess (from a modern buying computing IT to using IT) It simplified. Resources maximized. helps partners transform their business into a consumption consumption model that HP Subscription Accelerateservice model penetration by providing & attach simple of plansservices, and Display life cycle & services, Hardware, Software and Services to be defined by partner1.simplifiesAwareness, how commercial Consideration, organizations Small and Medium Businesses 42 Accessoriesbacked by global HP service support. HP’s partnership with equip their Preference,employees withPurchase the right hardware, Hewlett Packard Financial Services offers partners diverse accessories and lifecycle services to get their payment choices for their customers minimizing their own risks. job done, and HP’s ability to provide actionable reports to partner for managing 2. help them to improve IT performance, agility their customers’ environment and cost predictability. Language code by country

Language Country Language Country ARE Arabic HRE Croatian ALE Albanian HUE Hungarian BOE Bosnian IRE Irish English BGE Bulgarian ISI Icelandic CSE Czech ITE Italian DAE Danish KZE Kazakh DEA Austrian German LTE Lithuanian DEE German LVE Latvian DES Swiss German MAE Macedonian EEE English Master NLB Belgian Dutch ENE* American English for EMEA NLE Dutch (Holland) ELE Greek NOE Norwegian ESE Spanish PLE Polish ETE Estonian PTE Portuguese FIE Finnish ROE Romanian FRB Belgian French RUE Russian FRE French SLE Slovenian FRS Swiss French SKE Slovakian GBE British (with £) SER Serbian HEE Hebrew SVE Swedish TRE Turkish * ENE = size & colours adjusted for EMEA UKE Ukrainian 7 Lifestyle images

In addition to the standard campaign assets made available, there is also the option for a channel partner to access our editorial and social content. These items are created as part of our always-on content marketing programme and for NPIs. Content includes: • Video content created with high profile influencers • Whitepapers and ebooks • High quality lifestyle images • Articles and blog posts (can be syndicated)

Contact Laure.Bassi @hp.com or [email protected] for access and questions about usage.

8 Influencer video content

There are currently 8 influencer videos, created in EMEA, available for partner use.

These videos support The EliteBook x360 and Elite x3 at present. UK: https://www.youtube.com/watch?v=aev8CdHSJC4&t=6s DE: https://www.youtube.com/watch?v=iuVrIMnOM0E

Contact Laure.Bassi @hp.com or Sarah.Caseberry@ hp.com for access and questions about usage.

EMEA: https://www.youtube.com/watch?v=GlSffsbj3ow EMEA: https://www.youtube.com/watch?v=m3wZgpL9RJQ&t=21s FR: https://www.youtube.com/watch?v=AHD1tNGt778

9 ES: https://www.youtube.com/watch?v=Gmt99uhjqfo ES: https://www.youtube.com/watch?v=zfeRsPquID0 ES: https://www.youtube.com/watch?v=8U9TuG1ZheE Immersive Computing

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Sprout Pro G2 Education Buy & Try

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX source files on AH: English Master,  Available  eDM, GBE, FRE, DEE, ITE, ESE, SVE, NLE  HTML5 banners  Flyer  Education Brochure Elite family

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Elite Family NEW

Find: here

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 eDM,  OPEX Source Files on AH: English Master,  English Master- Avaliable  HTML5 banners GBE, FRE, DEE, ITE, ESE, NLE, SVE  Social cards  Local versions- mid Feb  Print Ad  JMA Source files on AH : English Master  Print Ad- TBC  IIP Source files on AH: English Master HP EliteBook 800 Series NEW

Find: here

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 eDM,  OPEX Source Files on AH: English Master,  English Master- Avaliable  HTML5 banners GBE, FRE, DEE, ITE, ESE, NLE, SVE  Social cards  Local versions- mid Feb  Print Ad  JMA Source files on AH : English Master  Print Ad- TBC  IIP Source files on AH: English Master HP EliteBook x360 1020 G2

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX Source Files on AH: English Master  Available  eDM,  JMA Source files on AH : English Master, GBE,  HTML5 banners  Social cards FRE, DEE, ITE, ESE, NLE, SVE  IIP Source files on AH: English Master HP EliteBook 1040 G4

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX Source Files on AH: English Master  Available  eDM,  JMA Source files on AH : English Master, GBE,  HTML5 banners  Social cards FRE, DEE, ITE, ESE, NLE, SVE  IIP Source files on AH: English Master HP EliteBook x360 1030

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX Source Files on AH: English Master  Available  eDM,  JMA Source files on AH : English Master, GBE,  HTML5 banners FRE, DEE, ITE, ESE, NLE, SVE  IIP Source files on AH: English Master HP Elite x2 1012 G2

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX Source Files on AH: English Master,  Available  eDM, GBE, FRE, DEE, NLE, ITE, ESE, SVE  HTML5 banners  Social cards  JMA Source Files on AH: English Master  IIP Source files on AH: English Master HP EliteOne 1000 AiO G1

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX Source Files on AH: English Master  Available  eDM,  JMA Source files on AH : English Master, GBE,  HTML5 banners  Social cards FRE, DEE, ITE, ESE, NLE, SVE  IIP Source files on AH: English Master HP EliteOne 800 AiO

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX source files on AH: English Master,  Avaliable  Social cards GBE, FRE, DEE, ITE, ESE, SVE, NLE HP Elite Desktops Family

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX source files on AH: English Master,  Avaliable GBE, FRE, DEE, ITE, ESE, SVE, NLE HP EliteDisplay S340c Curved Monitor

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX source files on AH: English Master,  Avaliable  HTML banners GBE, FRE, DEE, ITE, ESE, SVE, NLE  eDM’s HP Elite Slice

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX Source Files on AH: English Master  Available  eDM,  JMA Source files on AH : English Master, GBE,  HTML5 banners FRE, DEE, ITE, ESE, NLE, SVE  IIP Source files on AH: English Master HP EliteBook Folio

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX Source Files on AH: English Master,  Available  eDM, RUE  HTML5 banners  JMA Source Files on AH : English Master, FRE, DEE, ITE, ESE, NLE, SVE  IIP Source files on AH: English Master Security

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Security PC

Find: Asset Hub New Banner available in all languages end Dec

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 HTML5 banners  OPEX Source Files on AH: English Master,  Available GBE, FRE, DEE, NLE, ITE, ESE, SVE – see banner on the right of the slide  OPEX Source Files on AH: English Master and translation on an Excel file FRE, DEE, NLE, ITE, ESE, SVE

If a hacker can see your PC screen he can see your company secrets. Only HP Elite PC’s with Intel Core Vpro Processors have integrated privacy screens.

One flimsy password stands between your most important data and the hacker who wants to steal it. Only HP Elite PC’s with Intel Core Vpro Processors have hardened multifactor authentication.

A hacker could be waiting on Hundreds of millions of older the other side of every click. PC’s are vulnerable to attack. Is your data up for ransom? Only HP Elite PC’s with Intel Core Only HP Elite PC’s with Intel Vpro Processors have self Core Vpro Processors have healing BIOS protection. Sure Click browser protection. Education

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Education – ProBook x360 11 EE

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 eDM,  JMA Source files AH: EEE Master and  Available  HTML5 banners translations for FRE, DEE, NLE, SVE, ESE  Social cards  Animated GIFs  Key visual Healthcare – HP Healthcare Editions NEW

On Demand

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 eDM  eDM, Brochure: OPEX & IIP  WIP (launching in March  Social Media (posts  GBE, FRE, ESE, DEE, SVE & Infographic)  Brochure  Social Media, case studies: OPEX  Case studies  GBE only HP Sprout Pro G2 Education Buy & Try

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX source files on AH: English Master,  Available  eDM, GBE, FRE, DEE, ITE, ESE, SVE, NLE  HTML5 banners  Flyer  Education Brochure Retail Solutions

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Elite x3 Scanning Mobile Solution

Find: Asset Hub, CMZ+

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  JMA templates on CMZ+: English Master,  Available  eDM, GBE, FRE, DEE, ITE, ESE, SVE, NLE  HTML5 banners  Social cards  JMA sources files on AH: English Master, GBE, FRE, DEE, ITE, ESE, SVE, NLE Workstations

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Zbook x2 NEW

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  Print ad, eDM, rollup banner, digital  Available/WIP  Product Video banner:  2 influencer videos  eDM  Opex : GBE, DEE, NLE, FRE, SVE,  Rollup banner ITE  Digital banner  JMA: GBE, ESE, DEE, NLE, FRE,  Social posts SVE, ITE  IIP: eDM, print, banner, in DEE, NLE, FRE, SVE, ITE  Product Video:  Opex: GBE, ESE, DEE, FRE, ITE  Influencer video, social posts:  Opex, GBE only Zbook 14u / 15u NEW

On demand

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 360 spin Video  Video: Opex GBE only  WIP  eDM  eDM: tbc Z2 Mini Workstation Campaign

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 eDM,  OPEX Source files available on AH: English  Static banner Master  Available  KV  Social posts & carousel Zbook Studio Campaign - Premium

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  IIP Source files available on AH: English  Available  HTML5 banners Master, GBE, FRE, DEE  OPEX Source files available on AH +: English Master Forests (Z4/6/8 G4)

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  Opex Source files: GBE, FRE, DEE, ESE,  Available/WIP  Video TK, NLE  eDM  Social posts  JMA WIP (same languages)  Content Z VR Backpack

On demand

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Product Video  Opex Source files: GBE, FRE, DEE, ESE,  Available  Use case video ITE  Print Z Display Demand Gen.

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 Print Ad,  OPEX source files on AH: English master,  Available  Static banner RUE HP Workstations Configurator Assets

Find: Asset Hub

SUMMARY OF LANGUAGE AVAILABILITY DELIVERABLES LANGUAGE

 eDM  Opex Source files: GBE, FRE, DEE, ESE,  Available  Static banners NLE  HTML5 banners Services

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Device as a Service REFRESH Find: Asset Hub

SUMMARY OF Availability DELIVERABLES LANGUAGE LANGUAGE  DaaS Poster  Available  DaaS eDMs  Opex English (EEE) master templates on AH  DaaS Html 5 web  Opex localized (translated) templates only available on banners demand, campaign or business need  DaaS + Premium (x360, x2, x3) Html 5 web banner  DaaS animated GIF  DaaS social cards  DaaS one pager  DaaS brochure  DaaS videos