MOVMOVRR:: MOBILEMOBILE OVERVIEWOVERVIEW REPORTREPORT Q4 2016: KEY FINDINGS View the Full Report at www.scientiamobile.com/movr

ASIA NORTH AMERICA EUROPE

2% 5% .7% .4% Form Factor 93% 80% 19% 74% 25% FEATURE TABLET FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET

Top 5 Apple iPhone 6 6% Apple iPhone 6 13% Apple iPhone 6 8% Apple iPhone 6S 5% Apple iPhone 6S 11% Apple iPhone 6S 7% Apple iPhone 5S 4% Apple iPhone 6S Plus 7% Apple iPhone 5S 6% Apple iPhone 6 Plus 3% Apple iPhone 5S 5% Samsung Galaxy S6 3% Apple iPhone 6S Plus 3% Apple iPhone 6 Plus 5% Samsung Galaxy S5 3%

Top 5 Apple iPad Mini 9% Apple iPad Air 15% Apple iPad Air 13% Tablets Apple iPad Air 2 8% Apple iPad Air 2 14% Apple iPad Air 2 10% Apple iPad Air 8% Apple iPad 4 10% Apple iPad 4 8% Apple iPad Mini Retina 8% Apple iPad 2 9% Apple iPad 2 6% Apple iPad 4 6% Apple iPad Mini 8% Apple iPad Mini 6%

iOS OTHERS .3% iOS OTHERS .2% iOS OTHERS .2% Smartphone OS 73% 26 % 47% 52% 65 % 33% ANDROID WINDOWS PHONE OS 1% ANDROID WINDOWS PHONE OS 1% ANDROID WINDOWS PHONE OS 3%

41% 38% 29% 27% 25% 26% Smartphone 22% 20% 17% Diagonal Size 13% 17% 9% 3% 2% 3% .6% 0% 2% 2% .4% 0% 2% .6% 0% 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+"

71% 59% 47%

Tablet 24% Diagonal Size 15% 16% 8% 9% 10% 9% 10% 5% 4% 6% 6% .1% .3% .2% .5% .1% .4% 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+"

SOUTH AMERICA AFRICA OCEANIA

2% 7% .3% Form Factor 89% 9% 82% 12% 77% 23% FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET FEATURE SMARTPHONE TABLET

Samsung Galaxy J5 5% Apple iPhone 6 7% Apple iPhone 6S 15% Top 5 Samsung Galaxy Grand Prime 5% Apple iPhone 6S 5% Apple iPhone 6 15% Smartphones Apple iPhone 6 4% Apple iPhone 5S 4% Samsung Galaxy S5 6% Motorola Moto G3 4% Apple iPhone 6 Plus 3% Apple iPhone 5S 6% Motorola Moto G (2nd Gen) 3% Apple iPhone 6S Plus 2% Apple iPhone 6S Plus 5%

Apple iPad Air 8% Vodafone Smart Tab 9% Apple iPad Air 16% Top 5 Apple iPad 4 7% Apple iPad Air 6% Apple iPad Air 2 15% Tablets Apple iPad Mini 6% Apple iPad 4 5% Apple iPad 4 14% Apple iPad Air 2 6% Apple iPad Air 2 4% Apple iPad 2 10% Apple iPad 2 6% Samsung Galaxy Tab 4 7.0 4% Apple iPad Mini 9%

.1% 2% iOS OTHERS iOS OTHERS iOS OTHERS .1% Smartphone OS 81% 16% 66% 28% 39% 61% ANDROID WINDOWS PHONE OS 3% ANDROID WINDOWS PHONE OS 4% ANDROID WINDOWS PHONE OS 1%

43% 36% 30% 26% 27% Smartphone 20% 20% 18% 18% 14% 15% Diagonal Size 8% 9% 4% 3% 1% 1% 0% 3% 1% 0% 2% .2% 0% 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 2-3" 3-4" 4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+" 78%

42% 37% 32% 34% Tablet 20% 10% 12% Diagonal Size 9% 6% 6% 7% .1% .3% 3% 0% .3% 2% 2% 0% .2% 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+" 7-7.5" 7.5-8" 8-9" 9-9.5" 9.5-10" 10-11" 11+"

MOVR information is based on a representative sample of a data set with over 1 billion HTTP requests, dating from September through December 2016. To download the data les supporting MOVR, or to subscribe to future publications of MOVR and view licensing and disclaimer, please visit us at www.scientiamobile.com/page/movr-mobile-overview-report. MOVR is the copyright of ScientiaMobile, Inc., and is made available under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Apple is the trademark of Apple, Inc. Android is the property of Google, Inc.