Accel Animation Studios, India Animating people’s dreams with the technical support of Barco

“The DP90P really is what an ambitious, quality-addicted company like Accel Animation Studios needs to satisfy its customers.”

Mr. Muralidharan, Chief Technology Officer, “Accel Animation Studios

After Hollywood, India has the world’s second largest entertainment industry, with the ” animation market being one of its fastest growing segments. Accel Animation Studios, a division of the group, is one of the rising stars in that animation landscape. The company employs over 250 professionals who are well trained in various fields of 3D animation content development to deliver a wide range of services in 3D animation, motion capture, VFX and post-production. Committed to offering high-quality solutions for movies, television and the new media, Accel Animation Studios not only relies on an experienced, talented team but also resolutely chooses the most innovative, state-of-the-art equipment. When it decided to broaden its services offering with color grading, the company teamed up with Barco – the market-leading brand of digital cinema projectors. impressed with its performance,” Muralidharan explained. “Good-quality color grading requires color consistency. With Barco it is easy to monitor the color consistency and light intensity and adjust it whenever needed. In addition, the contrast ratio and brightness uniformity are also excellent.” Accel Animation Studios had also heard good things about Barco’s support services. That argument, too, convinced them that Barco was the right partner.

Enhanced color gamut

Ever heard of “Raju the Autorickshaw”, animation services. To further expand its After a smooth set-up and training product offering, a second studio was phase, Accel Animation’s color graders “South India Fables” or “Alibaba and soon opened in , have been working with Barco’s DP90P the 41 Thieves”? Maybe not, but tens featuring India’s first motion capture since June 2009. The DP90P comes, as facility. standard, with a motorized lens holder of thousands of children love these and CLO software that ensures constant characters featured in popular animation light output of the projector over time. Only the highest quality will do Based on 2k DLP Cinema™ technology movies. One of the companies behind from Texas Instruments, it is the first their success is Accel Animation Studios, a The step to expand its portfolio with post- dedicated post-production projector to production services seemed like a logical enable an enhanced color gamut which rapidly-growing 3D animation expert with one for the ambitious Accel Animation significantly exceeds the current DCI and SMPTE recommended color space, facilities in the southern Indian towns of Studios. In April 2008, it commissioned a brand-new 25,000 ft new studio in thereby giving the colorist and director and Thiruvananthapuram and a Chennai with a 800 processor render greater freedom. farm, two editing suites and an audio subsidiary in San Jose, US. Set up in 2006, recording and color grading facility. That Accel Animation Studios has quickly is where the search for a digital cinema More Barco?! projector started. “We constantly focus become one of India’s top-ranking digital on consistent quality and first-class “The system is so intuitive and easy to media companies. The secret of its services,” Muralidharan continued. “So use that our people soon mastered it,” the digital cinema projector had to meet Muralidharan added. Besides ensuring success: talented people, a dedication to the strictest quality requirements. Color great digital grading processes, Accel quality and cutting-edge equipment. consistency was one of the operational Animation Studios also uses the projector focal points to obtain immaculate color to give their clients a sneak preview of grading.” the animation or movie they are working In July 2006, the leading IT services on. The movies are downloaded from the company Accel Transmatic Ltd. decided editing equipment onto a large screen, to set up an animation studio to foray Barco is the industry standard so that they can visualize the film or into the fast-growing market of digital animation, at any stage of the production media technologies. “From the very start, Accel Animation Studios contacted two process, and work interactively with the we were determined to provide world- digital projector suppliers and asked for Accel team to adjust every detail until class, innovative solution and services,” a live demo. Barco won the contract the result fully meets every requirement. said Mr. Muralidharan, Chief Technology thanks to its leading reputation as a Muralidharan concluded: “The DP90P Officer. “So we immediately invested high-quality reference standard within really is what an ambitious, quality- in high-tech studios, equipped with the post-production industry. “As we addicted company like Accel Animation state-of-the-art hard- and software and are a quality-conscious company, only a Studios needs to satisfy its customers. 30 experienced artists. ”That approach world-class projector would do. Barco’s Quite soon, we will open a new facility bore fruit and Accel Animation Studios DP90-P really is specially dedicated for for post-production. Chances are high quickly won contracts with leading firms, post-production. Once we had seen the that we’ll install a second Barco projector from both India and beyond, to deliver projector at work, we were immediately there.”

Barco nv President Kennedypark 35, 8500 Kortrijk, Belgium Tel. +32 56 36 80 47 - Fax + 32 56 36 83 86 November 2009 email: [email protected] www.barco.com