Welcome to North East Ambition
14 July 2017 Andrew Hodgson
Chair North East Local Enterprise Partnership
Michelle Rainbow
Skills Director North East Local Enterprise Partnership The Strategic Economic Plan
More and better jobs
Six programmes of delivery
Supporting innovation Business growth and Skills access to finance
Employability Economic assets Transport and and inclusion and infrastructure digital connectivity Improving skills in the North East
Excelling in technical and Higher professional education education
Education 50+ workforce – North East challenge retrain, regain, retain Ambition Join the conversation
Our ambition is that every young person in the North East is able to identify routes to a successful working life, has the opportunity from an early age to have experiences and exposure to the world of work and meet people along the way who can inspire and motivate them.
We want our young people to understand, alongside formal academic skills, the value of life and work experiences and build abilities such as self-management, team working, business and customer awareness, problem solving, communication and literacy, presentation and interview skills and self-discipline in starting and completing tasks to agreed deadlines.
Being prepared for the world of work, having clear options and routes and support from parents, schools and businesses will deliver successful outcomes and destinations for our young people. North East Ambition – How?
Supporting every Ensure that every secondary school / college in secondary school / college has our area that wishes at least one strategic to adopt the Benchmarks Enterprise Adviser
Mentoring programmes Develop and roll out a to ensure ‘each and every’ Benchmarks pilot for student has access to the primary schools right guidance and support North East Ambition
The Career Benchmarks
Ryan Gibson - National Facilitator UK Career Educator of the Year 2017 The Career Benchmarks The 8 Benchmarks
1 2 3
A STABLE CAREERS LEARNING FROM ADDRESSING THE PROGRAMME CAREER AND LABOUR NEEDS OF EACH MARKET PUPIL Each and Meaningful INFORMATION every encounters student – 4 5 6 91% or more LINKING CURRICULUM ENCOUNTERS WITH EXPERIENCES OF LEARNING TO EMPLOYERS AND WORKPLACES CAREERS EMPLOYEES
7 8 ENCOUNTERS WITH PERSONAL FURTHER AND GUIDANCE HIGHER EDUCATION Indications from the initial audit
North East Starting Points
Number of Benchmarks Number of schools/colleges achieving Benchmarks
0 Benchmarks 8 1 Benchmark 2 2 Benchmarks 4 3 Benchmarks 2 4 Benchmarks 0 5 Benchmarks 0 6 Benchmarks 0 7 Benchmarks 0 8 Benchmarks 0 Very Positive
Benchmarks Fully Achieved Name of School / College: 1 2 3 4 5 6 7 8 Example Academy X X X X X X X X 0
Name of School / College: Number of Benchmarks No Criteria Criteria Partially Criteria Fully Achieved Achieved Achieved Example Academy 0 8 0
Name of School / College: Benchmarks Criteria Fully Achieved (F) Benchmarks Criteria Partially Achieved (P) Benchmarks Criteria Not Achieved (N) 1 2 3 4 5 6 7 8 (OUT OF 9) (OUT OF 8) (OUT OF 7) (OUT OF 5) (OUT OF 5) (OUT OF 3) (OUT OF 5) (OUT OF 4) (C OUT OF 5) (C OUT OF 4) (11-16 OUT OF 4) (11-16 OUT OF 2) (11-16 OUT OF 4) (11-16 OUT OF 3) (C OUT OF 3) (C OUT OF 2) (C OUT OF 2)
N P F N P F N P F N P F N P F N P F N P F N P F
Example Academy - 4 5 1 2 5 - 2 5 - 5 - 2 3 - - 2 1 - 2 3 - 3 1 Matt Joyce, Progression Manager, Harton Technology College
“The process of having easy to understand yet challenging benchmarks that you can measure, an audit document that requires evidenced based self-evaluation showcasing where your strengths and weaknesses are and highlighting where you are close to achieving, has been so useful.
The audit translates easily into an action planning system, with measures and outcomes to know if you have been successful. Ultimately, this has helped to drive improvement at our school.” Progress: Likely progress after two years
North East Pilot: Starting Points vs Estimated End Points
Number of Schools / Colleges Number of Number of Schools / Colleges Number of Schools / Colleges potentially achieving Benchmarks achieving Benchmarks Sept 15 achieving Benchmarks Sept 16 Benchmarks Sept 17 0 Benchmarks 8 0 0 1 Benchmark 2 6 0 2 Benchmarks 4 2 0 3 Benchmarks 2 4 0 4 Benchmarks 0 1 1 5 Benchmarks 0 3 1 6 Benchmarks 0 0 4 7 Benchmarks 0 0 8 8 Benchmarks 0 0 2 Impact in every context for each and every student
Likely Benchmark Progress School / College Type Start Year 1 – End Year 2
Academy with 50%+ EAL +6
Rural School +7
PRU +6
College +5 A real difference for students
Fatima
• Sixth Form student at St Joseph’s (Hebburn) • Specific interest in the medical profession • Set up a voluntary ‘weight clinic’ timetabled 1 morning per week at the surgery service appreciated by the surgery staff and inspiring new approach • Knowledge gained from this venture resulted in Fatima securing four interviews to study medicine at university and accepting a place at Cambridge.
Emma
• After completing her three A Levels she now wishes to secure an apprenticeship • School established a partnership with Mercedes Benz • Placement programme created to facilitate a half day placement per week. Spending time in each department of the business • Gaining experience and insight into Mercedes and the sector • Has become a more competitive candidate
Using the Benchmarks to structure our work, focus our resources and develop our approach in a more personalised way has enabled this to happen. Indicators of impact
Increase in Greater tracking Improved websites New approaches careers related - a focus on quality, - displaying the - such as digital activities impact and careers programme encounters and evaluation. and who is leading experience of work this work
Wider Clear action plans Staff placements New strategic collaboration - with measurable in industry relationships with - between all types targets and very – for teachers and employers – as of schools and specific ‘asks’. non-teachers Enterprise Advisers colleges. The Benchmarks as an organising framework
“Schools focusing on the Gatsby Benchmarks are more open to connecting to employers and it is easier for employers to work with them to develop projects, to support delivery in the classroom and to develop relationships with the teachers.
Schools using the Benchmarks are open to a wider range of interactions, making it easier for employers to demonstrate what our workplaces are like, how we recruit, the key skills we are looking for and the diversity of job opportunities we have (including apprenticeships). This helps pupils to gain a real understanding of how their learning will support future careers choices “
Karen Marshall, Accenture New Leadership Structures
An increase in Senior ‘buy-in’ and Re-allocation of ‘careers’ governors futureproofing existing resource
Holding leaders to account Developing a whole school Strategic leadership, and approving the careers structure for the leadership of integration into performance plan, policy and impact. careers (Governor, management, ‘champions’ Headteacher, Senior Leader, programmes, Careers Leader). whole school targets
Young people centred Training
Ensuring student feedback Integrating careers learning features as part of a and a culture of applied systematic evaluation learning into ITT, NQT training schedule. Developing positive and the Induction of all new peer – peer messaging. staff Integrating external partners in curriculum
The Benchmarks do not replace any of the great work that you are already engaged in, rather, they enhance it by ensuring it is delivered as part of a coherent programme, targeted where it is needed and underpinned by robust evaluation structures
Many, Many more… New Delivery Structures
Futures Month 100 hours
Kenton School Churchill Community School
Collapsed Days Pastoral Curriculum
Excelsior Academy Greenfield Community College
Why should I use the Benchmarks if what we do is already good?
The Benchmarks…
Encourage evidence based Are based on International Framework that can be applied decision making and impact on research and evidence of what and achieved in your context works each and every student
Help you collate evidence for Help you prepare for Ofsted Strategic leadership, Ofsted. The Quality in Careers and feed into whole school integration into performance Standard Award and CDI management, ‘champions’ development planning framework are mapped programmes, against the benchmarks whole school targets
Forward Looking Inspire new approaches
Focussing on what you do Innovation, collaboration and and will do in the future and partnership working are central to Technical Education Reforms
NORTH EAST AMBITION
SUPPORT AVAILABLE
“It needs to be easy for schools to find employers and other organisations who they can engage with and who can help them meet their identified needs” - Professor Sir John Holman
NORTH EAST AMBITION: NORTH EAST AMBITION: NORTH EAST AMBITION: Audit of Practice Careers Leader Network Working Groups
Access to Audit, Action Plan 3 regional careers leader SEND, Rural/Coastal, and on-going LEP support network meetings per year, Colleges and LMI, sharing best practice and Destinations Data, Careers in shaping next practice, the Curriculum supported by an opportunities bulletin and regular communications.
NORTH EAST AMBITION: NORTH EAST AMBITION: NORTH EAST AMBITION: Enterprise Adviser Directory of Provision LMI Videos and Toolkit Network Strategically linking senior Signposting schools / 3 videos and showcasing the business professionals with colleges regional labour market, routes leaderships teams in schools to national and regional to more and better jobs and sources of information and raising aspirations. Supporting support, broken down by adaptable power points benchmark and searchable /lesson /tutorial / assembly plans Career Benchmarks – the Guiding Principle
There is no single ‘magic bullet’ for good career guidance: it is about doing a number of things, identified in our benchmarks, doing them consistently, doing them well and doing them for each and every student. David Baldwin
Executive Headteacher Churchill Community College
CCC STARTING POINT: 0 Each & Every
David Baldwin Churchill Community College SCHOOL CONTEXT WHY GATSBY?
Social Mobility • Beyond NEET • Destination Measures EMPLOYER ENGAGEMENT
Most transformative benchmark (Benchmark 5)
NTLT: WOW Team
Local Authority Support
Collaboration HOW IT WORKS
“I learned people CAN like their jobs! I now know what type of job I want and in what type of company so that I am happy at work” Year 12 Student
STEP 1 STEP 2 STEP 3
Identify a CEIAG leader with Review provision against Gatsby Develop strategy to plug gaps SLT/Governor support Benchmarks, CDI framework or for a sequential programme for quality award EACH & EVERY student CEIAG LEADERSHIP
SLT/Governor buy-in
Non-teaching lead
Systemic throughout CCC
Involvement of stakeholders
Collaboration
Investment in CPD EACH & EVERY
8 Benchmarks LEE IMRAY - CCC CLASS OF 2007
What is the purpose of school?
“Education isn’t just about books, solving equations, and learning to pass exams. It’s about the people you meet, the experiences you have, and the lessons you learn. These stay with you for the rest of your life.”
Deputy Permanent Secretary, Whitehall GOOD CAREER GUIDANCE: FRAMEWORK
ADOPT IMPLEMENT ACHIEVE THANK YOU https://vimeo.com/2215 86248
Panel Discussion
• Ron Cruikshanks, Strategic Careers and Safeguarding Lead, The Link School • Ian Perkins, Deputy Headteacher, St Joseph’s Catholic Academy • Emma Steele, Head of Sixth Form, Cleaswell Hill Special Needs School • Deon Krishnan, Assistant Principal, Excelsior Academy • Belinda Whitehouse, Head of Careers, Dame Allan’s School
Victoria Sutherland
Senior Economist North East Local Enterprise Partnership Making use of labour market information
North East Ambition
14 July 2017 Benchmark 2: Learning from Career and Labour Market Information
• “Every pupil and their parents, should have access to good quality information about future study options and labour market opportunities. They will need the support of an informed adviser to make the best use of available information”
• Labour market information (or intelligence) helps young people and those who influence them understand – Type of jobs available – How this is changing over time
• … but important to remember just one element of good careers guidance
Employment in North East
• Largest employing sectors in North East LEP area – Human health and social work activities (15.0%) – Wholesale and retail (14.2%) – Education (10.6%) – These are also largest employers at national (England) level
• Compared to England as a whole, North East has a larger proportion of employment in – Public administration and defence (6.6% vs. 4.0%) – Manufacturing (11.4% vs. 8.0%) – Human health and social work (15.0% vs. 12.5%) – Education (10.6% vs. 9.0%) – Accommodation and food service activities (7.7% vs. 7.0%)
Employment by sector (% of total), 2015
Manufacturing Electricity, gas, steam and air conditioning… Water supply; sewerage, waste… Construction Wholesale and retail trade; repair of motor… Transportation and storage Accommodation and food service activities Information and communication Financial and insurance activities Real estate activities Professional, scientific and technical activities Administrative and support service activities Public administration and defence;… Education Human health and social work activities Arts, entertainment and recreation Other service activities 0 2 4 6 8 10 12 14 16 18 NELEP North East England Employment in North East (cont.)
• Most common occupations in North East LEP area – Professional occupations (17.8%) – Associate professional and technical occupations (12.4%) – Elementary occupations (12.1%) – Skilled trades occupations (11.4%)
• Compared to England, North East LEP area overrepresented in – Sales and customer service occupations (9.8% vs. 7.4%) – Process, plant and machine operatives (7.8% vs. 6.4%) – Elementary occupations (12.1% vs. 10.7%) – Skilled trades occupations (11.4% vs. 10.2%)
• Compared to England, North East LEP area underrepresented in – Managers, directors and senior officials (8.1% vs. 10.9%) – Associate professional and technical occupations (12.4% vs. 14.6%) – Professional occupations (17.8% vs. 20.4%) Employment by occupation (% of total), 2015
Managers, directors and senior officials
Professional occupations
Associate professional and technical occupations
Administrative and secretarial occupations
Skilled trades occupations
Caring, leisure and other service occupations
Sales and customer service occupations
Process, plant and machine operatives
Elementary occupations
0 5 10 15 20 25 NELEP North East England Employment projections
• UK Commission for Employment and Skills forecasts future labour requirements – Most recent projections published in 2016 for period 2014-2024
• Employment projections by sector – Decrease in manufacturing employment – Increase in services employment
• Employment projections by occupation – Decreases in operative, administrative and secretarial and skilled trades – Largest increases in managers, professionals and associate professional and technical – … but most job openings will relate to replacement demand
Annual average percentage employment change by sector, 2014-2014
Manufacturing
Primary sector and utilities
Non-market services
Trade, accomodation and transport
Business and other services
Construction
-2 -1.5 -1 -0.5 0 0.5 1 1.5 2 North East England Annual average percentage employment change by occupation, 2014-2014
Process, plant and machine operatives
Administrative and secretarial
Skilled trades
Elementary occupations
Sales and customer service
Caring leisure and other services
Associate professional and technical
Professional occupations
Managers, directors and senior officials
-1.5 -1 -0.5 0 0.5 1 1.5 2 North East England Job openings by occupation (000s), North East 2014-2024
13 38 Managers, directors and senior officials 51
29 84 Professional occupations 113
16 49 Associate professional and technical 65
-11 55 Administrative and secretarial 44
-4 49 Skilled trades occupations 45
12 51 Caring, leisure and other service 63
8 46 Sales and customer service 54
-9 30 Process, plant and machine operatives 21
3 53 Elementary occupations 56
-20 0 20 40 60 80 100 120 Expansion demand Replacement demand Job openings Areas of opportunity and enabling services
• North East Strategic Economic Plan identifies four areas of opportunity that provide distinctive growth opportunities for the North East – Tech North East – Driving a digital surge – Making the North East’s Future – Automotive and medicines advanced manufacturing – Health Quest North East – Innovation in health and life sciences – Energy North East – Excellence in subsea, offshore and energy technologies
• Also identifies three enabling services that support the wider economy and offer opportunities for the delivery of more and better jobs in the North East – Education – Financial, professional and business services (FPBS) – Transport and logistics Making use of LMI
• Range of websites and resources available
• LEP and others available to support schools in using LMI
• Consider how to best to use LMI – How to make it ‘come alive’ – How to integrate into curriculum and extra-curricula activities – How to link to other benchmarks Kevin Burns
Careers Leader Bishop Auckland College Kevin Burns Head of Admissions, Careers, Marketing and School Liaison • Growing college based in the centre of Bishop Auckland • Strong offering of technical courses- Level 3 BTEC & NVQ courses (A-Level equivalent). • Strong links with local businesses and industry. Large provider of apprenticeships (16-18) in North East.
The Importance of Career Benchmarks
Effective use of LMI and engagement with employers
Working in Partnerships
Marie Jobson
Careers Leader Churchill Community College CCC STARTING POINT: 0
Scatter Gun Approach Searching for Order
https://www.google.co.uk/search?q=jackson+pollock&rlz=1C1CHBF_en- http://www.beatmuseum.org/pollock/images/pollockgal.jpg GBGB731GB731&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjY2NPS5PvUAhWDa1AKHZJYCREQ_AU ICigB&biw=1366&bih=662#imgrc=tTvaiKb5MWn5IM: RECIPE
Ingredients Method
• Careers Leader (CPD) • Audit using Gatsby Framework • Quality Award • Identify gaps • Schemes of Work • Structure CEIAG programme using all ingredients • Employer Links
• Events
IMPACT OF GATSBY BENCHMARKS
Benchmark 4 Benchmark 5 Benchmark 6 Careers through Curriculum Employer Engagement Meaningful Experience of Work
• Middle Leaders Support • Sequential • MDI Programme • Audit and awareness of where • Linked to LMI • Insight CEIAG already exists in SOW • 100 Hours • Skills Development • Employer/Subject Links • 75+ Employers • 95% • Department CEIAG Leads • Remove barriers MEANINGFUL EXPERIENCE OF WORK
“A lifetime of learning in one week” – CCC Governor ENTERPRISE ADVISOR
Strategic Employer Engagement Employers linked to departments Beyond Benchmark 5 CCC ENDPOINT: 8
What is the point of school?
The answer to this question is at the heart of CCC’s approach to CEIAG THANK YOU
@iag_marie Catherine Boland
HR Manager and Enterprise Adviser printed.com North East Ambition Launch
14th July 2017 Catherine Boland, HR Manager Who are printed.com?
Founded in 2011
One of the first online digital print companies
Office in Central London
Production facility in Cramlington
80 unique job roles Why engage with students?
• Raise brand awareness as an employer in the North East
• Create a future talent pipeline
• Reduce recruitment fees
• Support student transition from education into the workplace
• Personal development opportunities
How has Gatsby made a difference?
Benchmarks 5 & 6
Encounters with Employers & Employees/ Experience of Workplaces Benchmark 4
Linking curriculum learning to careers Enterprise Advisor Role
• Supporting CCC as Tier 2 EA
• Matched with Heaton Manor since April 2017 as strategic EA
• Both schools have achieved Gold IAG award
• Initially working to achieve benchmarks 5 & 6 OLT Primary Health Careers Fair Ian Wright CBE, Programme Director, Universal Credit
“I visited Heaton Manor School to give the children a sense of what the Civil Service does and the many, varied and interesting careers available. I found the children engaged, curious and a joy to talk to.
The careers focus at the school is excellent and I recommend more people in the private and public sector build stronger links with their school to bring careers thinking alive for the children” School Engagement 16/17 Academic Year
Date Activity School Students 14/10/2016 Careers Fair Heaton Manor 800 01/12/2016 Careers Fair CLV 500 11/01/2017 CGI project launch CCC 76 01/03/2017 BMS - Primary Esh Winning 28 03/03/2017 BMS - Workplace Jargon Walker Tech College 165 13/03/2017 BMS - Workplace Jargon Framwellgate Moor 145 14/02/2017 Work Experience CCC 6 16/02/2017 Q&A Social Media Students Heaton Manor 12 27/02/2017 Work Experience Excelsior Academy 3 27/02/2017 Work Experience Stockton College 1 13/03/2017 BMS - Primary Coxhoe 36 27/04/2017 Careers Fair Excelsior Academy 600 09/05/2017 Careers Zone Event - The Parks N Shields CCC 50 18/05/2017 Workplace Visit Studio West 16 25/06/2017 OLT Primary Health Careers support Heaton Manor 6 12/06/2017 Recruitment & Selection Workshop Excelsior Academy 11 13/06/2017 BMS Mock Interviews Various 15 20/06/2017 Work Experience CCC 5 30/06/2017 Year 7 Workshop and visit from Ian Wright, DWP Heaton Manor 40
Total Engagement 2520 Embrace Social Media linkedin.com/in/catherineboland @Cathy_Boland The student perspective
Churchill Community College The Gatsby Benchmarks
Young Peoples’ View
Ryan Brown, Benjamin Buckton, Hassan Mubashir, Connor Splevins WHY ALL SCHOOLS SHOULD “DO THE BENCHMARKS”
To support young people to:
To make To get the skills To be able to stand out informed decisions required to get a job from other applicants
Open eyes and To better understand ears to careers not the world of work previously considered CCC CAREERS PROGRAMME
Takes us through the process as we see it…
NO.1 NO.2 NO.3 NO.4 NO.5 Self Seeking Understanding Considering Actual Actualization Experience Options Options Search
Helps us learn Experience Introduction to LMI, Help with routes Help with actual who we are and of work, subject Fast Tomato Post 16/18 applications, Mock our strengths visits, Career including visits interview process & Speeding Dating to University, Assessment information about centres, Job Clubs apprenticeships, etc MEANINGFUL EXPERIENCE OF WORK
Skills Developed: • Independence • Resilience • Communication • Team Work
Knowledge Gained: • What the workplace is really like • That people can enjoy their jobs! THE FUTURE FOR US...
Benjamin Buckton Connor Splevins
Commissioned Officer Engineer Software Technician on Developer the Surface Fleet.
Hassan Mubashir Ryan Brown
Marine Accountant Archaeologist
THANK YOU Andrew Hodgson
Chair North East Local Enterprise Partnership
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